Marketing doesn’t have to be complicated. It just has to work.

For the past 18+ years, I’ve been cutting through the noise, helping entrepreneurs, solopreneurs, and SMBs turn chaotic marketing efforts into structured, scalable, and ROI-driven systems.

I didn’t start as a marketing expert—I started as someone frustrated by the BS.
❌ Agencies that overpromise and underdeliver.
❌ Tactics that drain budgets without results.
❌ Advice that sounds good but doesn’t scale.

So, I made it my mission to figure out what actually works—without the jargon, the fluff, or the wasted effort.

What I Do Best:
✔ Performance marketing audits – Find out what’s working, what’s wasting your budget, and what needs to change.
✔ AI-powered growth strategies – Use AI & automation the right way to scale without burning time & money.
✔ Content that converts – No gimmicks, just psychology-backed storytelling that turns readers into buyers.

Marketing isn’t dead.
But bad marketing is.

If your marketing isn’t generating revenue, let’s fix it.

Let's chat on WhatsApp: https://wa.me/qr/JCRA4KZSYYBAM1
Or Book directly a discovery call here: https://calendly.com/karim-sherra/30min

Karim Sherra

Ever since uni, I wanted to build my own "thing", fortunately, I was given the best piece of advice I'd ever been given, period.

I'm always wary of advice given by others but this guy happened to be the CEO of America's 1st publicly traded furniture company so my ears pricked up.

He said, "Son, your missing 3 key components:

1. You've got no experience
2. You've got no money and
3.  You've got no business losses in the game"

I was DJ'ing at the timing working 12-hour weeks making $1,500, but honestly, he was right I had no clue what "work" was.

He said, "Go work for a start-up, where you control a large majority of the output. Make mistakes on their dime, get your reps. Once you've learned all that, then start your own journey."

And that's exactly what I did. For 2.5 years I worked for a clothing brand as the in-house marketing manager. In that time frame, I made countless mistakes, with countless all-nighters and stacked the chips in my favour. In the end, we took that brand from $503k to $10.8 million in 2.5 years.

From my experience working brand-side, we saw a complete breakdown of the advertising agencies. Their king of spin sales teams, promising the world and delivering sweet FA.

That left a sour taste in my mouth. With my love of brand, building solidified, I wanted the ability to partner with brand builders. People who defied conventionality and saw the "commercial agency" the same way I did broken and unable to provide the experience of a team tailored for their brand's growth.

That is the reason I co-founded thatsgood+ STUDIO and I now get to work with some of the most unique brands in Australia.

We ran all sides of paid marketing. We're a small team and always will be to keep impact high and 1-1 collaboration at the core of TGS.

These are just some of what brands have had to say so far:

“Working closely with the team at Thats Good Studio for over a 2 years has been a dream...Creating an omnichannel paid strategy, helping scale Merchants and implementing creative tech solutions. It’s a relationship that goes way beyond business; we’re glad they’re the team by our side.”

Merchants Of The Sun
★★★★★

"We've been able to grow from 6 figures to 8 figures, with Laura and Sabian's help and guidance far beyond driving and scaling our ads...”

Ringers Western
★★★★★

“We’ve worked with agencies in the past, they didn’t get our brand or the results we needed. TGS has decreased our CAC 5.8x from $162.28 to $27.98. Whilst showing us how to grow our brand for the long-term- guns.”

PlugHub
★★★★★

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Karim Sherra

SABIAN .

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