Hoot Reading

"I wish you to gasp not only at what you read but at the miracle of its being readable.' - Vladimir Nabokov

The education system is in crisis. Too many students are reaching grade 4 not able to proficiently read at level. This can't go on - children deserve to read and Hoot Reading is on a mission to help every child become a reader.

VP of Growth

HierSales

"We're all here to do what we're all here to do' - The Oracle, The Matrix

The better mousetrap fallacy refers to the mistaken notion that if a company produces a technically better solution, it will be successful in the marketplace. Building a better mousetrap means nothing if you can't sell it. HierSales helps SaaS companies in seed, growth, established, and expansion stage setup and execute scalable and repeatable sales programs to drive sales and revenue.

Founder + VP Sales

Trafalgar School for Girls

“Transform the education of tomorrow, today.”

Provide strategic direction for the Trafalgar-McGill CoLab: https://www.trafalgar.qc.ca/community/colab

Board Member

commonsku

“Systems streamline success; they eliminate the need to reinvent the wheel every time.” - J.R. Rim

commonsku is a SaaS platform that enables promotional products distributors to automate and streamline their processes in order to grow and scale their business, including their e-com.

Built entire sales team and sales processes from scratch and went on to Increase client base from 600 to 800 companies propelling transactional revenue from $1B to nearly $2B in 18 months.

VP of Sales

clevr

“An organization‘a ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.” - Jack Welsh

Clevr helps school districts consolidate and centralize manual forms and workflows into one clevr platform.

Developed and executed go-to-market strategy for landing and expanding into the US K-12 market. Landed in 7 US states and expanded market share which resulted in 45% year-over-year growth as well as landing the biggest client in company's history.

Director of Sales

ThinkDox Inc.

“Efficiency is doing things right; effectiveness is doing the right things.” - Peter Drucker

Driving efficiency and transformation while reducing the cost of compliance for public sector organizations by providing the Laserfiche Enterprise Content Management platform.

Introduced Laserfiche's digital transformation suite of solutions in new verticals including K12, NGOs and banks. Continued expansion into municipals, hotels and retail. Together, these resulted in a double of revenue year-over-year.

Director, Business Development

PowerSchool

“People buy from people they trust”

Help school districts increase student growth by better managing K12 talent through focused talent management software.

Landed and expanded new SaaS solutions into the Canadian K12 market while building out a dedicated sales team and process for Canada.

Account Executive - People Admin

“Systems thinking allows us to see the consequences of our decisions before we make them.”  - Peter Senge

Harnessing the power of research to inform data-driven hiring and increase student achievement. Hit President's Club year-over year as well as becoming the recipient of the Pinnacle Award for highest sales achievement and the Rainmaker award for closing the biggest deals in company history.

Sales Manager - TeacherMatch

“Putting the right people in the right seats is the first step to creating an effective system.” - Jim Collins

Strategically work with school districts from coast to coast to help minimize lost learning days by addressing teacher absenteeism and professional development through the SmartFindExpress software platform. Hit President's Club on my first year and subsequent years thereafter. Landed biggest deal in company history for Canada, locked up the Ontario market and landed and expanded into the Quebec market.

Regional Sales Manager (Canada) - eSchool Solutions

The Learning Box

“Building a business is about creating a system that can run and grow without you.” - Robert Kiyosaki

Founder and CEO of the Learning Box which was dedicated to ensuring school success for students in K-12.  Providing individualized instruction based on skill based learning for all core subjects. Went to oversee programs in over 32 schools, 3 learning centres and service thousands of students.

Educational Director and Founder

English Montreal School Board

“Great leaders understand the importance of developing systems that outlive them.” - John C. Maxwell

As an elementary school teacher for 12 years in this school board, I worked with students from K-6.  I was a lead teacher for school reform and a trained SmartBoard Instructor as well as First Steps Instructor.  My students consistently scored in the top percentile across the entire school board in both math and English language arts.

It's also where I learned many of the skills that made me an exeptional sales professional because teaching and sales are two sides of the same coin.

Elementary Teacher

VP Sales | 🚀 Propelling SaaS Companies to New Growth | Lifelong Sales Mentor and Teacher

“Without a system, you are just hoping for results.” - Michael Gerber

💎 Rare breed. I pivoted from public education to EdTech. Went on to introduce 14 SaaS solutions in OMS, EDRMS, EdTech, Fintech, RegTech and E-com. As a teacher, I learned how to bring out the best in people and discovered that sales and teaching are two sides of the same coin.

➡️ My passion is going from zero to one - I have a reputation for landing and expanding SaaS solutions in new territory while building sales teams and sales programs from scratch.

➡️ Thanks to my teaching background, I have strong coaching and mentoring skills that enable me to build cohesive, collaborative and high performing sales teams.

➡️ Landed and expanded SaaS solutions in the US, Canada, the UK, France and Australia.

➡️ M&A | Integrations | Change management - Played key roles in several VC acquisitions and investments.

I'm currently on a mission to change children's lives through literacy. If you're ready to take the reading strategy at your district to a new level, send me a DM.

Karim Kuperhause

The biggest barrier to fixing education isn’t outdated curriculum, low test scores, or teacher shortages.

It’s the belief that better instruction will save a broken model.**

People keep saying Bloom’s Taxonomy is outdated.
They’re right — it is.

But that’s not the real problem.

The real problem is the mindset that made Bloom’s Taxonomy popular in the first place:

If we tweak instruction, we fix learning.

That mindset still runs the show:

✅ “High-quality instructional materials”
✅ “Learning intentions & success criteria”
✅ “Aligned targets”
✅ “Coaching cycles”
✅ “Depth of knowledge charts”
✅ Small-group rotations
✅ Pacing guides

Every initiative is just a new flavor of the same old idea:
optimize the teaching minute.

But here’s the uncomfortable truth:

You can’t patch a factory-model classroom into delivering mastery.
The model itself is the bottleneck.

Benjamin Bloom showed this decades ago with his 2-Sigma finding:

When students receive
✅ individualized tutoring
✅ mastery-based progression
✅ rapid feedback loops

…the average kid performs at the 98th percentile.

That wasn’t an instructional tweak.
It was a model transformation.

And that’s exactly why 2-Sigma never scaled in districts:

It doesn’t ask teachers to teach “better.”
It requires the system to be redesigned — structurally, philosophically, operationally.

Once you accept 2-Sigma is achievable, you have to confront:
	•	Age-based cohorts don’t work
	•	Standard pacing creates predictable gaps
	•	MTSS becomes a remediation machine, not a prevention system
	•	Tier 2 and Tier 3 aren’t surprises — they’re baked into the design
	•	Time-based progression caps student potential
	•	Teachers need to spend less time delivering content and more time mentoring kids

And now — for the first time ever — we actually can scale the 2-Sigma model:

AI tutors
Continuous assessment
Mastery pathways
Instant feedback
Teachers as mentors and coaches
Students advancing based on learning, not birthdays

This isn’t about Bloom’s Taxonomy anymore.

It’s about the worldview the system refuses to abandon.

Because the future of education won’t be built by improving instruction.
It will be built by reinventing the model just like Studient is doing.

And the sooner we shift from tweaking the old system
to designing the new one,
the sooner we stop talking about gaps —
and start talking about breakthroughs.

From ABC to ARR | K12 Education Top Voice | Outcomes. Or. Nothing.

Outlook Publishing

- Develop and implement game-changing digital strategies.
- Build, lead, and manage a Digital Marketing team.
- Manage and optimize multiple websites to enhance visibility and engagement.
- Engage an international audience of 1.7 million+ monthly B2B readers.
- Lead LinkedIn content strategy for 50+ team.

Digital Marketing Director

Outlook Creative Services

Chief Marketing Officer

Leaders Social Media

A personal project. I get a kick out of helping people thrive on LinkedIn.

Strategic Advisor

Africa Outlook Magazine

A brand of Outlook Publishing Ltd. B2B Magazine. 370,000+ readers per month.

- Develop and implement game-changing digital strategy.
- Build, lead, and manage a Digital Marketing team.
- Manage and optimize website to enhance visibility and engagement.
- Engage an international audience of B2B readers.
- Lead LinkedIn content strategy for 50+ team.

APAC Outlook Magazine

A brand of Outlook Publishing Ltd. B2B Magazine. 280,000 readers per month.

- Develop and implement game-changing digital strategy.
- Build, lead, and manage a Digital Marketing team.
- Manage and optimize website to enhance visibility and engagement.
- Engage an international audience of B2B readers.
- Lead LinkedIn content strategy for 50+ team.

EME Outlook Magazine

A brand of Outlook Publishing Ltd. B2B Magazine. 340,000 readers per month.

- Develop and implement game-changing digital strategy.
- Build, lead, and manage a Digital Marketing team.
- Manage and optimize website to enhance visibility and engagement.
- Engage an international audience of B2B readers.
- Lead LinkedIn content strategy for 50+ team.

North America Outlook Magazine

A brand of Outlook Publishing Ltd. B2B Magazine. 325,000 readers per month.

- Develop and implement game-changing digital strategy.
- Build, lead, and manage a Digital Marketing team.
- Manage and optimize website to enhance visibility and engagement.
- Engage an international audience of B2B readers.
- Lead LinkedIn content strategy for 50+ team.

Food & Beverage Outlook

A brand of Outlook Publishing Ltd.

- Develop and implement game-changing digital strategy.
- Build, lead, and manage a Digital Marketing team.
- Manage and optimize website to enhance visibility and engagement.
- Engage an international audience of B2B readers.
- Lead LinkedIn content strategy for 50+ team.

Healthcare Outlook

A brand of Outlook Publishing Ltd. B2B Magazine. 100,000 readers per month.

- Develop and implement game-changing digital strategy.
- Build, lead, and manage a Digital Marketing team.
- Manage and optimize website to enhance visibility and engagement.
- Engage an international audience of B2B readers.
- Lead LinkedIn content strategy for 50+ team.

Manufacturing Outlook

A brand of Outlook Publishing Ltd. B2B Magazine. 130,000 readers per month.

- Develop and implement game-changing digital strategy.
- Build, lead, and manage a Digital Marketing team.
- Manage and optimize website to enhance visibility and engagement.
- Engage an international audience of B2B readers.
- Lead LinkedIn content strategy for 50+ team.

Business Magazines | 1.7M Readers | Expert SEO | Game-Changing Digital Strategies

Greetings, I'm Fox - I showcase Business Leaders, Brands, and Companies to 2 Million+ B2B Readers.

I’m a Digital Marketing Director leading the digital strategy for an international B2B media production company and 50+ staff (on & off LinkedIn).

I am:

- Digital Marketing Director at Outlook Publishing outpb.com - International B2B content publisher

- Connecting Thought Leaders and CxO’s with our 2 Million+ B2B Readers

- Leading content strategy for a team of 50+ colleagues on LinkedIn

- Leading Outlook Publishing digital content strategy

- Creator of https://www.leaders.social - C-level & Thought Leader LinkedIn support


On LinkedIn, I'm mostly known for:

- Sharing expertise in:

- - LinkedIn Visibility, Growth, and Reach
- - LinkedIn Profile & Personal Branding Optimization
- - LinkedIn Company Pages
- - LinkedIn Newsletters
- - LinkedIn Top Voices

- Providing FREE LinkedIn Courses at https://learn.leaders.social

- LinkedIn Liftoff newsletter


Feel free to contact me:

- If you're a fellow Digital Marketer and want to chat

- If you’re an CxO and interested in having you, your business + brand featured in one or more of our B2B magazines + digital platforms.

Please do not contact me:

X Asking for advice for free See https://learn.leaders.social  

X Are a person offering lead gen, guest posting, links, website design, social media tools, or support with digital services. If I need it, I already have it

X Generally, anyone if all you want to do is sell to me


Some Random Digital Marketing things/achievements:

- I am an SEO at my core

- I am an expert WordPress developer.

- I have built 300+ Websites.

- Content was King when I started 25 years ago. Content is King today!

- I co-founded and sold the UK's first Affiliate Marketing Network for £5.5million.

- I've taken Outlook Publishing's B2B content sites from 180k to 1.5M monthly visits in 12 months

- I built a #1 ranked mobile content website (when mobile phones were bricks and WAP was a thing)

- I was a pioneer in selling ringtones in the 00’s when they were 3 bucks a pop. Remember Crazy Frog!?!

- I have done the ground work and earned my stripes. Now I'm doing things I love to do

I found my tribe at Outlook Publishing Ltd.

The adventure continues…

Fox Tucker

C-suite leaders - LinkedIn just changed the rules.
The new algorithm, 360brew, doesn’t reward noise or activity.

It now reads your content like a person, interprets your intent, and connects your expertise to the audience that matters.

For executives, that means your LinkedIn presence is now a leadership asset - not a social channel.

This carousel breaks down how senior leaders should adapt:

- Define 2–4 themes that reflect your leadership focus
- Align your profile and posts so they reinforce your credibility
- Prioritise depth, not frequency
- Spark meaningful conversation in the first hour

And you can now stop worrying about hashtags, post length, or “hacks”

LinkedIn’s AI now understands what authority looks like.
Make sure it recognises yours.

#LinkedIn #CSuite #Strategy #360brew

Showcasing C-suite Content in our Global B2B Magazines | 2M+ Readers

New LinkedIn for C-Suite - 360Brew

Why it matters when leaders follow and engage with their own team on LinkedIn... They feel noticed.

People pay attention to what their leaders pay attention to:

A simple like or comment from you tells them their work isn’t invisible.

> It boosts their confidence:

When staff see that leadership backs their ideas publicly, they show up more often and with more substance.

- - -

> It shapes how your organisation is seen:

Your team are already the voice of your organisation on LinkedIn.

How they present themselves reflects back on you.

If they’re posting strong work and you’re nowhere to be seen, it looks… disconnected.

- - -

> It builds internal culture through external behaviours:

You don’t need an internal memo to tell people you value their thinking.

Your LinkedIn activity does that for you... quietly, consistently.

- - -

> It strengthens employee advocacy without making it a “programme”:

When leaders visibly support their teams online, staff are far more likely to talk positively about the company without being asked.

- - -

> It gives you early insight into what your people care about:

Their posts surface themes, frustrations, wins, and ideas you won’t get through a dashboard.

- - - 

> It shows your customers and partners that you back your people:

Executives who amplify their team build trust outwardly, not just internally.

- - -

I'm constantly carrying out experiments on LinkedIn and sharing them with 50+ colleagues and my LinkedIn network. Hit the follow button for more of this.

There are two versions of your C-Suite LinkedIn Profile. There's one that LinkedIn shows to other users and there's a different one the rest of the internet sees.

Last week I on-boarding five new colleagues. Now I start tracking how they show up to their ICP (Ideal Customer Profile), but I go beyond how they show up on LinkedIn.

If you care about how you and your business show up beyond the LinkedIn platform, this article contains some useful information.

#linkedinprofile #csuite

There are two versions of your C-Suite LinkedIn Profile. There's one that LinkedIn shows to other users and there's a different one the rest of the in

Open article: Linkedin Profile Optimisation for C-Suite by Fox Tucker • 1 min read

Linkedin Profile Optimisation for C-Suite

taplio

The Battle

Karim Kuperhause

Fox Tucker

Followers

Posts

Engagements

Likes

Performance ScoreKarim Kuperhause's LinkedIn Performance

Performance ScoreFox Tucker's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Karim Kuperhause

Fox Tucker

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Karim Kuperhause's LinkedIn Performance

Performance ScoreFox Tucker's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreKarim Kuperhause's LinkedIn Performance