TreeHouse Foods

Communications Manager, Social and Digital Engagement

Patina Solutions

Communications Consultant

Karen Nicholas Communications

Freelance Writer & Communications Professional

Millig Design Build

I recruited and onboarded new employees and created various communication pieces to increase employee engagement. I created a Human Resources department and established internal communications best practices. I helped plan events and contributed to our marketing communications efforts.

Director of Communications & Employee Relations

Willdan Performance Engineering 

I provided communication strategy, developed content for both internal and external audiences and recruited new employees for our division. 

I created targeted communications to ensure employee engagement. I identified new ways to improve and innovate our internal and external communication practices and channels, including monthly update meetings, a branded Medium.com site, video communications, etc. 

I also recruited, hired, and onboarded new employees. I focused on furthering initiatives around Diversity, Equity & Inclusion, particularly in the hiring, recruiting, and onboarding process.

Communications & Talent Acquisition Manager

I designed presentations to share critical findings with clients, focusing on simplicity and client engagement. I also helped package our data into consumable content such as charts, graphs, etc.

University of Kansas

As the first communications person for the IT Department, I created and oversaw all communication efforts, including communications planning, crisis communications, and copywriting. I developed internal communication strategies and materials to support new launches, programs, and processes. 

I distilled complex, technical information into simple, digestible, and actional messages for diverse internal audiences, including students, faculty, and staff.  I also built relationships with other departments and team members to ensure seamless launches of new technologies and programs.

IT Communications & Media Relations Manager

David Evans and Associates, Inc.

As the first person in my role,  I created and executed a media relations program – including pitching media, writing press releases, ghostwriting bylines, and submitting applications for various awards. I ensured our external messages were consistent with our internal messages and focused my efforts on telling DEA’s brand story. 

I developed media pitches and articles to attract and engage with new talent through employee profiles in publications, company culture articles, and Best Places to Work awards. We were ranked on Fortune’s 100 Best Places to Work during my time in this role. 

I engaged with senior leadership and colleagues on media outreach opportunities and provided media training, including crisis communications guidance. 

I also assisted in various internal communications efforts, including contributions to internal newsletters and employee communication pieces.

Media Relations Manager

Edelman

Account Supervisor

Special Olympics Texas

Public Relations Coordinator

Corporate Communications | Writer | Employee & Internal Communications - Helping companies engage with their employees and clients

In our current remote/hybrid work environment, engaging and communicating with employees has never been more challenging – or essential. Creating an environment for employees to be the best versions of themselves is not only a cultural win – it’s also a business win.

A Gallup "State of the Workplace" report found that when employees are engaged at work, profitability increases by 21%. Yet, this same report shared that 65% of employees aren’t engaged at work.

We spend a lot of time talking “at” people – not necessarily “to” them. My goal isn’t just to communicate a message. My goal is to ensure those messages are delivered and digested by the audience. It’s also my responsibility to provide executive guidance and direction when messages aren’t the right voice and fit for the audience.

With a background in media relations, editorial content creation, internal communications and employee relations, I bring a range of creative skills and experience to any position. Communicating with employees and partners can be a company's greatest strength rather than its biggest weakness.

Karen Nicholas

Sentara Health

♞️ Increased Authority Score for new SHP website in 2024 from 12 to 41 using SEMRush and SEO tactics

♞️ Leads development and execution of digital strategy and user experience across web, social and mobile channels aligned with the company's strategic plan and initiatives. 

🔗 Partners with teams across the company in the development of innovative digital solutions that align with strategic market goals and initiatives, digital trends and technology. 

📚 Educates and advises others on appropriate use of digital solutions for customer experience design incorporating voice of the customer, persona development, customer journey mapping, product/service development and design and market segmentation in support of customer acquisition and development

Digital Media Advisor

The Creative Blade, LLC

💥 Digital Director implementing my vast professional experiences in advertising, private security, power tools, health care, transportation, and rock bands to bring you a fully remote, minority-owned digital media firm!

Specialties include: 

🖖🏽 Digital marketing (Copywriting and Content Writing/Strategy)
🖖🏽 Website creation/management
🖖🏽 Social media/email marketing campaigns
🖖🏽 Graphic design 
🙏🏽 Being kind and practicing gratitude

Chief of Everything

Hyper Vigilance

👾 Strategized, wrote, and promoted marketing initiatives for our company and its clients by creating  and scheduling website and social media content using Hubspot
🧿 Increased our social media audiences on LinkedIn and Facebook 36.84% over the previous year
👾 Boosted engagement across LinkedIn and Facebook 25,233% over the previous year (nope, that's not a typo)
🧿 Generated 1,646% more impressions over the previous year
👾 Managed SEO and Lead Generation strategies using SEMRush
🧿 Led teams globally for various projects and research

Director of Marketing

Brandwise Media

⭐️ Creator and lead of compelling social media content – posts, newsletters, blogs, and video scripts - for the world’s leading personal brands, executives, and thought leaders, including individuals from Walmart, EOS, Kia Europe, and TED 

⭐️ Use brand guidelines to ensure that content is on-brand, serves the brands' communities, drives engagement, and generates results

📚 Created content for authors that led to “Best-Selling” status on Amazon 

✒️ Assist in social media for multiple brands, from content development to post copywriting to channel strategy to understanding data and insights to deliver data-driven results

⭐️Directly increased the following over a two-year period (October 2020-Sept 2022) for our clients:

📈 Views - 412% (from 117,118 to 599,871) 
📈 Likes - 509% (from 1,876 to 11,421)
📈 Engagement - 114% (1.24% to 2.66%)
📈 Comments -  616% (163 to1,167)
📈 Followers - 140% (16,255 to 39,062)
📈 Shares - 12,800%  (1 to 129)

Senior Copywriter and Content Developer

⭐️ Creator of compelling social media content across social media for the world’s leading personal brands and thought leaders by:

- Infusing marketing strategy into social media channels
- Reviewing and editing weekly client articles for publication
- Incorporating metrics of social media/marketing activity for strategic posting
- Assisting in social media development for multiple brands, from content development, script writing for videos, to post copywriting to channel strategy to understanding data and insights to deliver data-driven results
- Using brand guidelines to ensure that content is on-brand, serves the brands' communities, drives engagement, and generates results
- Engaging with subject matter experts as well as management teams to digest complex topics to be summarized into copy

Clients include: Walmart, Kia Europe; EOS Implementers; Family Office and Business Valuation Experts, published authors, and thought leaders

Content Strategist and Copywriter

The Port of Virginia

Managed and grew corporate website. Sole manager of all social media outlets (Twitter, Facebook, Instagram, LinkedIn, YouTube). Producer, designer, content writer, and reporter for B2B digital promotion campaigns, marketing metrics, and social campaign efforts. Created and delivered content for 500+ distributed colleagues. Collaborated with designers and stakeholders across the board.

• Website lead, Content strategist and copywriter, and administrator, generating SEO-driven content, and coordinating with each division to ensure brand voice and consistency
•  Drove over 19,000 unique users with 3.4M pageviews to our website between 2018-2019 using digital advertising, SEO, and social media campaigns
• Controlled workflow for over 1,200 internal and external marketing projects, as many as 50+ simultaneously, using InMotion
•  Copywrote, monitored, and reported on over 25 email marketing campaigns for over 8,000 subscribers
•  Created, implemented, and promoted the 2019 American Association of Port Authorities Convention via social media using Facebook Ads and Twitter Ads, helping to generate $300K+ in revenue and increased awareness by 400+ across social media
•  Generated and managed online survey to identify opportunities to improve operations for customers - surveying 6K customers to yield feedback that improved wait times for trucks entering terminals by up to 75%
•  Produced, supervised, and budgeted $215K Augmented Reality Application, in collaboration with third-party vendors
•  Editor-in-Chief and copywriter for award-winning organizational newsletter published 4X annually for 500+ colleagues - content included articles, interviews, images, and videos ( AAPA 2018 Award of Distinction)
•  Created mini website, including content and graphics, to promote the 2018 Economic Impact Study, generating 500 unique hits and $14K in earned media
•  Won AAPA 2019 Award of Distinction for The Port of Virginia Advantages Book

Digital Media and Traffic Manager (Marketing Division)

• Website lead, content copywriter, and administrator, generating SEO-driven content, writing website copy, and coordinating with each division to ensure brand voice and consistency
• Social media manager creating, implementing and editing content for our social media platforms (Twitter, Facebook, Instagram, LinkedIn, YouTube)
• Directed and produced live streams for colleagues during the CEO's bi-monthly organizational briefings
•  Won AAPA 2015 Award of Distinction for The Port of Virginia website

Web Designer and Social Media Coordinator (Public Affairs Division)

GOGO ADVERTISING, LLC

Remote freelance business owner/partner specializing in web site design and development, social media marketing, content development, and copywriting

• Digital Marketer and Public Relations Coordinator for over 25 clients
• Created, developed, and built professional and personal websites
• Client liaison - directly ensured customer satisfaction and resolved any challenges
• Content copywriter and editor
• Social Media promoter - paid and organic social media posts

Partner / Owner / Web Director

Blackwater USA

• Project manager designing posters, brochures and collateral
• Content writer and copywriter for website and advertisements for digital/print materials
• Managed, designed and monitored the company website and Facebook page
• Photographed live demonstrations of training and simulations for advertisements and social media content
• Hostage simulator

Internet Marketing Specialist / Web Designer

Meridian Group

Created, managed, and wrote content, graphics, and code for over 50 websites

Web Developer and Designer

Leveling up personal branding for introverts worldwide 👾 | Always open to network, NEVER open to Pitch-Slapping | Nerdy Pop Culture Enthusiast | Father | INFP

[ The opinions expressed are my own and do not represent the views or opinions of any employer. ]

HOW CAN I HELP YOU ❔

Introverts get this bad rap for being submissive or soft spoken. We need to change that. 

I believe in you (unless you're a jerk or inflexible, then I refuse to work with you unless you change). I want you to succeed because, in this world where the loud or obnoxious seem to be winning, I want your creative spark (your brand, your business, or your concept) to ignite on your website and social media platforms. 

𝗘𝘃𝗲𝗿𝘆 𝗽𝗲𝗿𝘀𝗼𝗻 𝗵𝗮𝘀 𝗮 𝘃𝗼𝗶𝗰𝗲. 𝗟𝗲𝘁'𝘀 𝗳𝗶𝗻𝗱 𝘆𝗼𝘂𝗿𝘀. 


⚔ MISSION STATEMENT: 

Empowering global, professional, and personal brands through digital media consulting and creative storytelling.

⭐️ SELF-DEFINITION:

Filipino-American leader and champion for diversity, equity, and inclusion, supporting initiatives where everyone is welcomed and valued...especially introverts!

I am a full-time employee and a moonlighting freelancer who enjoys helping companies and individuals succeed in digital and social media marketing. 

I am someone who believes in "Paying It Forward" professionally. I've had great mentors and leaders support me and help me grow and I love to "Pay It Forward" with others. 

Let me help you. 

👑 ACCOMPLISHMENTS: 

💵 Generated millions in revenue and increased awareness across social platforms by over 200% YoY for over 200 industry and personal brands 

👾 Boosted engagement across LinkedIn and Facebook 𝟐𝟏,𝟏𝟔𝟔.𝟔𝟕% 𝐨𝐯𝐞𝐫 𝐭𝐡𝐞 𝐩𝐫𝐞𝐯𝐢𝐨𝐮𝐬 𝐲𝐞𝐚𝐫 (nope, that's not a typo) for a global cybersecurity firm

📈 Deployed strategic digital marketing tactics to increase social media followers by over 500%, garnering 💰 millions in earned media YoY for the Fifth Largest Port in The United States

💻 Created, managed, developed, copywrote, and/or maintained 200+ websites in my career 👀

Freelance Website: www.cre8vblade.com
Freelance Company LI Profile: www.linkedin.com/company/the-creative-blade
Online Portfolio: https://bit.ly/BC-Creative-Content 
Set up a Meeting with Me: calendly.com/cre8vblade

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