TECHVED Consulting

• Led marketing department and managed Growth and monetization efforts.
• Managing a team of paid marketers, designers, and content writers to deliver business targets. 
  Working closely with stakeholders across Brand Marketing, Retention & and CRM, Activation, Product, Tech, Content, and partnerships professionals.
• Identifying target audiences and creatively devising and leading across channels of marketing 
  campaigns.
• latest trends and emergent issues in our industry (business model changes, new tools, products, and features)
• Collaborated with designers on landing page optimization for greater conversion rates (increased signups by 30%.)
• Spearheaded email campaigns resulting in an average open rate of 35% and click-through rate of 10%
• Customized page experience through deep linking efforts increased the activation across content,
commerce, and creation verticals respectively.
• Launch and onboard educational creators for TECHVEDTV and increased website traffic by over 30% in 1 month.

Marketing Manager

Arihant Water Park Equipment

• Developing brand and marketing strategy, including the setting of style guides, brand guidelines, 
   brand vision, and value proposition for short as well as long term.
• Analysing Competitor and customer insights analysis to improve the company's presence. 
• Planning and execution of all communications and media actions on all channels, including online and 
   social media.
• Creating content and managing promotional collateral to establish and maintain product branding.
• Created a sales funnel that increased website traffic by over 70% in under 6 months with an average 
  conversion rate of 5%.
• Developed and executed growth strategies including lead generation, email marketing, content 
  marketing, SEO/SEM, paid acquisition of Facebook Ads & and Google AdWords, and Content sharing 
  through social media channels).

theksdigital

• Delivering talks, workshops & seminars in colleges, universities, online & and offline summits, and other events on growth hacking, marketing strategies, and entrepreneurship,
• Acted as a marketing consultant to startups like Sugarbox Network, Dolphy.io, Tengi, Manageplus.io, etc.
• Used growth marketing strategy to make 16 posts viral (5000+ shares per post on all social media platforms) within 4 months of execution,
• Assisted start-ups to fetch maximum ROI out of influencer marketing using tools like skreem.io and influencer. in etc.
• Helped Agency owner sites to drive sales of INR 2M+ by selling beauty products, gadgets, etc using viral video ads, and remarketing.

Growth Marketer

• Managed and handled social media marketing and led the launch of an interactive social media campaign for the company, which gained 1 million impressions and increased followers by 50% in two months. 
• Media Buying and planning across all channels (NDTV, Time Now, Economic Times, etc.)
• Working with senior management about marketing initiatives and project metrics, as well as brainstorming fresh strategies.
• Handled influencer marketing campaign (OYO Sanitised Before Your Eyes, etc.)
• Identifying target audiences and creatively devising and leading across channels marketing campaigns.
• Coordination with vendors for a successful marketing campaign.

Marketing Executive

Weddingz.in ( OYO Rooms )

• Managed and handled social media marketing and led the launch of an interactive social media campaign for the company, which gained 1 million impressions and increased followers by 50% in two months. 
•  Media Buying and planning across all channels (NDTV, Time Now, Economic Times, etc.)
• Working with senior management about marketing initiatives and project metrics, as well as brainstorming fresh strategies.
• Spearheaded the launch of in-house national magazines, including organizing editorial photoshoots, conducting interviews, and creating content.
• Handled influencer marketing campaign (Venue Sahi toh Stress Nahi, etc.)
• Identifying target audiences and creatively devising and leading across channels marketing campaigns.
• Coordination with vendors for a successful marketing campaign.

 Marketing Executive

Enkaptivate Promotion Private Limited

• Assisting in day-to-day work from managing details of clients to participating in strategic discussion.
• Developing client proposals and presentations while executing projects involving quantitative & industry research.
• Coordination with the creative and operations teams to promote the brand with all different marketing strategies.
• Collaborate and partner with top companies and influencers.
• Content writing for the website blog, social media, and sales and marketing collateral.
• Create and execute marketing and advertising campaigns for the brand.  
• Created Business opportunities & meet new clients and increased business by 10x revenue.
• Generated 1000+ leads through Digital Marketing, BTL activations, and Events.
• Conduct research to upgrade strategic branding initiatives while developing marketing for social media.
• Managing all Social media Platform to promote the brand and maintaining social media calendar, keyword research, competitor analysis, regular reporting, insights, etc

Clients  –
Toppr (Learning Education App), Byjus ( Education App ), Udio (Corporate Wallet), IDFC Bank,
State Bank of India, Edelweiss Broking, Axis Bank, ICICI Bank, Deutsche Bank,
TVS, U Gionee S 6s, Fresh Menu, All Cargo Logistics, Envestnet Yodlee Tengi App, Citi Bank, Tata Motors & BMW, Sugarbox  Network, etc.

Client Servicing Executive - Marketing

Ideal Group & Ideal Homes

•   Provide a list of auction property to the company
•   Provide a list of banks and their head office to the company
•   Provide the company with a list of real estate agents in Mumbai.
•   Approach the real estate agents with the EMI-free homes concept.
•   To explain the benefits provided to the real estate agents by Ideal Homes and Ideal Holidays.
•   Have an agreement with the real estate agent to sell the concept of EMI-free homes.
•   Make a presentation on Green Way Wada and Ideal Holidays for approaching the real estate 
       Agents
•   Promoting the sites by Various Segments - Social Networking, Promotional Activates, Awareness, etc 
•   Understand the scope of the tourism industry in Maharashtra. 
•   Arrange a field trip for potential clients with real estate agents to Greenway project Wada properties

Summer Internship

Marketing Manager | Ex-OYO Rooms | Ex-Weddingz.in | Ex-Enkaptivate Events | Helping brands and startups with Growth Marketing strategy

My educational background has prepared me for a role in  Marketing. 

I can perform better service to help Brands & and start-ups with Brand Marketing,  Digital Marketing, influencer Marketing, etc.

My Passion for  Marketing working with brands on digital platforms, helping them to achieve 10x of the growth and creating awareness.  

Also, I love meeting new people and learning new things. In order to become a successful person says that I am a risk-taker and not afraid of challenges and obstacles.

I am always striving to bring 100% to the work that I do and my goal is to be happy with whatever I do.
 
If you want to talk more, regarding  marketing  just email me: at karan@theksdigital.in

Karan Saddar

YELLAWE

YELLAWE is a full service advertising, marketing, media, tech and content ecosystem. 

We are a creative content production studio that conceptualises and defines strategy for brands at every stage across the globe with a penetrated focus on maximising their efforts and consumer journeys in the Indian market. 

We create content that’s either fun and quirky or germinates relatability from an insight, content that invites engagement. Our innovative campaigns helps sell ideas, products and services.

Co-Founder

AWEDEET

awedeet is a data and tech based influencer platform that enables brands to navigate through influencers and analyse personalities across different passion points, tantrum free! 

As a marketeer and an influencer: You can predict, analyse success metrics, trends, data points, geographies and how influential your influence really is or is going to be.

Serving a multi-purpose biased free approach: Create, manage, communicate, transact and capture market share in the Indian diaspora backed with strong kpi.

Conceptualise end to end influencer marketing campaigns with our ninja strategists across our largest database of mega, macro, micro and nano influencers.

2&Two - A Times Group Initiative

Pitched a complete business plan to the main stakeholders at the Times Group for starting a Content & Influencer Marketing vertical within the Group. Successfully Co-created this vertical which was a non-existent business module within the company.

Collaborated with internal & external stakeholders. Trained & coached over 200+ people within the group across 8 different cities on Influencer & Content Marketing. Set-up multiple processes across verticals for smooth functioning of this division. Enabled partners & agencies success through various inputs & a focused aggressive growth strategy with thought through mentoring & leadership.

Built the blocks of this ecosystem from just 2 members to 25 members which included Sales, Creative, Production, Post-Production, Servicing & strategy capabilities.
Grew the revenue from 0 to a 30 Cr+ approx. Responsible for managing the P&L & contribution of more than 200% growth year on year consecutively. 

Absolute pleasure to have worked for brands like, Mastercard, LG Electronics, Samsung, Kama Ayurveda, Lenskart, Cadbury - Chocobakes, 5 Star, Cocoa-Powder, Perk, ICICI, Portico, Asian Paints, Citi Bank, HDFC Bank, Nexa, Pedigree, iAms, Whishkas, Samsonite, Reebok, Bajaj Hair Oil, Intel, Pagarbook, Luminos, AMD, Vivo, Assam Tourism, Lionsgate Play, Freshwrapp, Starbucks and many more.

Became an evangelist for 2&Two in multiple markets. Advocated the need of influencer and content marketing in the brands and agency ecosystem by highlighting the key strategies and success ratio of our campaigns.

200+ brand campaign executed. 500+ Influencers and celebrities engaged. 2000+ Content pieces created.

Co-Creator | Business Head 

Bennett Coleman and Co. Ltd. (Times Group)

Associate Creative Director

JetSynthesys Pvt. Ltd. & Music Boutique

Business Head - Marketing & Branded Content 

Shankar Mahadevan, Masaba Gupta, House Of Masaba, Terrence Lewis, Andhadhun

Content, Social Media, Digital & Brand Partnerships Advisor & Business Consultant to Mr. Shankar Mahadevan, Mr. Terrence Lewis, Ms. Masaba Gupta, Mr. Sharad Kelkar & few more esteemed personalities.

Carved out a persona & strategy for them & their businesses  across social & digital networks.

Created multiple pieces of content & developed a long term yet sustainable plan to enhance visibility & improve reach, traction, engagement, growth & meaningful collaborative paid partnerships.

Their followership saw a huge jump on social media. Partnered with various brands for associations & successfully grew the revenue to 1.5 Cr approx.

Brand strategist & Consultant to Cariall bags.
Designed & developed their communication for across various platforms.
Strategic partnership with Mr. Shahid Kapoor for digital video ads & key marketing + brand awareness approach.
The 1st video of the partnership led to a complete stock sell out of the bags on Amazon India & brand's e-commerce website.

Digitally marketed the movie ANDHADHUN, directed by legendary Mr. Sriram Raghavan starring Mr. Ayushmann Khurrana and Ms. Radhika Apte.

Business Consultant & Content Advisor

Digi Osmosis

Led strategic and business relationships with brands: T-Series, T-Series Films, Sony Music India, Zee Studios, Zee Music Company, Zee Entertainment, Zing, ETC, Zee Cine Awards, Abunduntia Entertainment, Hope Productions (Director R. Balki’s Prod House) & FilmKRAFT Films.

Led the Digital Movie Marketing team. Carved out a strategy, creative communication along with media planning & buying for launching all assets of a movie from end to end. Enhanced brand building and positioning. Strategized, managed & executed several innovative campaigns making online & offline meet to promote the said film & its content amongst the potential target audience.

Collaborations with technology developers, platform partners, digital influencers, Digital PR & capitalized upon opportunities.

Led Digital Marketing for Movies: Kaabil, Rustom, Airlift, Ki & Ka, Sarbjit, Dangal, Raees, Aae Dil Hai Mushkil, Dear Zindagi, 

Led Social Media Marketing for Music Labels & Independent Singles for projects like Wedding Da Season, Main Rahoon Ya Na Rahoon, Ishqholic, GF BF, Billo, Mere Papa

Project manager: Led the Digital Marketing & content generation for special projects like Zee Cine Awards, Joya, Dream Team Tour with Varun Dhawan, Alia Bhatt, Siddharth Malhotra, Karan Johar, Katrina Kaif and Aditya Roy Kapur

Worked closely with Team Must Play on developing a multiplayer game for the movie Kaabil, featuring Hrithik Roshan, Yami Gautam and other characters.

Managed and created a persona for artists like Harshvardhan Kapoor, Boman Irani, Sonam Kapoor around their interests.

Head - Bollywood & Movie Marketing Business | Co-Creator | Creative Strategist & Planner

Digital Media Properties and Strategic Alliances at The Chernin Group

Launched 35 A+ celebrities across digital platforms in addition to the whole of YRF & Matrix roster amongst others.

Anushka Sharma, Ayushmann Khurrana, Sachin Tendulkar, Priyanka Chopra, Ranveer Singh, Armaan Mallik, Masaba Gupta, Tahir Raj Bhasin, Tammannah Bhatia etc

Instrumental in giving organic growth with the power of content creation, story-telling & networking  – Creative strategy & Digital pitches, Building strategy platform agnostic, irony! We weren’t even talking of an Instagram launch back then.. taking an offline activity digital, pitch, conversion & execution of path-breaking innovative brand campaigns & telecom service related campaigns etc.

Headed Marketing & Digital promotional planning for films: NH10, Dil Dhadakne Do, Tevar, Bombay Velvet, Ki&Ka etc.

Executed one of the first influencer marketing campaigns in the country for brands like Visa, RDio music streaming, Aviva Life insurance, Musafir.com, Viber Chat etc

Curated content driven branded & co-branded campaigns for brands like: WWF, Philips, Pantene, Huawei, Royal Stag, Flipkart, Motorolla, E-bay, Rdio, Viber, Airtel Talk To Me.

Fostered partnerships with Tool managers, Independent Agents, Agencies for building & driving reach, engagement & growth spinners supportive of research & data analysis.

Worked with multiple Digital PR agencies for imagery building on the key celebrity accounts.

Successfully carved out & led a non-existent revenue stream & grew all digital monetisation opportunities.

Digital Strategy Director - Influencer Marketing

Go Fish Entertainment Pvt Ltd

Led business deals for Asian Paints, Berger Paints & Reebok

Curated strategic campaigns for brands like Philips, Asus and DWR with ideas, content, media planning and buying.

Amagi Media Labs

Marketing Specialist

I’m passionately building GirAWEffe Media Tech Pvt Ltd and its brands.

awedeet is a data and tech based influencer platform that enables brands to navigate through influencers and analyse personalities across different passion points. 

YELLAWE is a full service advertising, marketing, media and content ecosystem. 

We are a creative content production studio that conceptualises and defines strategy for brands at every stage across the globe with a penetrated focus on maximising their efforts and consumer journeys in the Indian market. 

We create content that’s either fun and quirky or germinates relatability from an insight, content that invites engagement. Our innovative campaigns helps sell ideas, products and services.

In the heart of Mumbai over the last decade/12 years of my career, I've donned multiple hats and spent time setting and fully scaling up digital first businesses for renowned brands, celebrities, entrepreneurs and conglomerates in the media and entertainment space.

Like what we do or you’d like to chat?
DM or write to me on: raveenabhatia@yellawe.digital


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