TECHVED Consulting

• Led marketing department and managed Growth and monetization efforts.
• Managing a team of paid marketers, designers, and content writers to deliver business targets. 
  Working closely with stakeholders across Brand Marketing, Retention & and CRM, Activation, Product, Tech, Content, and partnerships professionals.
• Identifying target audiences and creatively devising and leading across channels of marketing 
  campaigns.
• latest trends and emergent issues in our industry (business model changes, new tools, products, and features)
• Collaborated with designers on landing page optimization for greater conversion rates (increased signups by 30%.)
• Spearheaded email campaigns resulting in an average open rate of 35% and click-through rate of 10%
• Customized page experience through deep linking efforts increased the activation across content,
commerce, and creation verticals respectively.
• Launch and onboard educational creators for TECHVEDTV and increased website traffic by over 30% in 1 month.

Marketing Manager

Arihant Water Park Equipment

• Developing brand and marketing strategy, including the setting of style guides, brand guidelines, 
   brand vision, and value proposition for short as well as long term.
• Analysing Competitor and customer insights analysis to improve the company's presence. 
• Planning and execution of all communications and media actions on all channels, including online and 
   social media.
• Creating content and managing promotional collateral to establish and maintain product branding.
• Created a sales funnel that increased website traffic by over 70% in under 6 months with an average 
  conversion rate of 5%.
• Developed and executed growth strategies including lead generation, email marketing, content 
  marketing, SEO/SEM, paid acquisition of Facebook Ads & and Google AdWords, and Content sharing 
  through social media channels).

theksdigital

• Delivering talks, workshops & seminars in colleges, universities, online & and offline summits, and other events on growth hacking, marketing strategies, and entrepreneurship,
• Acted as a marketing consultant to startups like Sugarbox Network, Dolphy.io, Tengi, Manageplus.io, etc.
• Used growth marketing strategy to make 16 posts viral (5000+ shares per post on all social media platforms) within 4 months of execution,
• Assisted start-ups to fetch maximum ROI out of influencer marketing using tools like skreem.io and influencer. in etc.
• Helped Agency owner sites to drive sales of INR 2M+ by selling beauty products, gadgets, etc using viral video ads, and remarketing.

Growth Marketer

• Managed and handled social media marketing and led the launch of an interactive social media campaign for the company, which gained 1 million impressions and increased followers by 50% in two months. 
• Media Buying and planning across all channels (NDTV, Time Now, Economic Times, etc.)
• Working with senior management about marketing initiatives and project metrics, as well as brainstorming fresh strategies.
• Handled influencer marketing campaign (OYO Sanitised Before Your Eyes, etc.)
• Identifying target audiences and creatively devising and leading across channels marketing campaigns.
• Coordination with vendors for a successful marketing campaign.

Marketing Executive

Weddingz.in ( OYO Rooms )

• Managed and handled social media marketing and led the launch of an interactive social media campaign for the company, which gained 1 million impressions and increased followers by 50% in two months. 
•  Media Buying and planning across all channels (NDTV, Time Now, Economic Times, etc.)
• Working with senior management about marketing initiatives and project metrics, as well as brainstorming fresh strategies.
• Spearheaded the launch of in-house national magazines, including organizing editorial photoshoots, conducting interviews, and creating content.
• Handled influencer marketing campaign (Venue Sahi toh Stress Nahi, etc.)
• Identifying target audiences and creatively devising and leading across channels marketing campaigns.
• Coordination with vendors for a successful marketing campaign.

 Marketing Executive

Enkaptivate Promotion Private Limited

• Assisting in day-to-day work from managing details of clients to participating in strategic discussion.
• Developing client proposals and presentations while executing projects involving quantitative & industry research.
• Coordination with the creative and operations teams to promote the brand with all different marketing strategies.
• Collaborate and partner with top companies and influencers.
• Content writing for the website blog, social media, and sales and marketing collateral.
• Create and execute marketing and advertising campaigns for the brand.  
• Created Business opportunities & meet new clients and increased business by 10x revenue.
• Generated 1000+ leads through Digital Marketing, BTL activations, and Events.
• Conduct research to upgrade strategic branding initiatives while developing marketing for social media.
• Managing all Social media Platform to promote the brand and maintaining social media calendar, keyword research, competitor analysis, regular reporting, insights, etc

Clients  –
Toppr (Learning Education App), Byjus ( Education App ), Udio (Corporate Wallet), IDFC Bank,
State Bank of India, Edelweiss Broking, Axis Bank, ICICI Bank, Deutsche Bank,
TVS, U Gionee S 6s, Fresh Menu, All Cargo Logistics, Envestnet Yodlee Tengi App, Citi Bank, Tata Motors & BMW, Sugarbox  Network, etc.

Client Servicing Executive - Marketing

Ideal Group & Ideal Homes

•   Provide a list of auction property to the company
•   Provide a list of banks and their head office to the company
•   Provide the company with a list of real estate agents in Mumbai.
•   Approach the real estate agents with the EMI-free homes concept.
•   To explain the benefits provided to the real estate agents by Ideal Homes and Ideal Holidays.
•   Have an agreement with the real estate agent to sell the concept of EMI-free homes.
•   Make a presentation on Green Way Wada and Ideal Holidays for approaching the real estate 
       Agents
•   Promoting the sites by Various Segments - Social Networking, Promotional Activates, Awareness, etc 
•   Understand the scope of the tourism industry in Maharashtra. 
•   Arrange a field trip for potential clients with real estate agents to Greenway project Wada properties

Summer Internship

Marketing Manager | Ex-OYO Rooms | Ex-Weddingz.in | Ex-Enkaptivate Events | Helping brands and startups with Growth Marketing strategy

My educational background has prepared me for a role in  Marketing. 

I can perform better service to help Brands & and start-ups with Brand Marketing,  Digital Marketing, influencer Marketing, etc.

My Passion for  Marketing working with brands on digital platforms, helping them to achieve 10x of the growth and creating awareness.  

Also, I love meeting new people and learning new things. In order to become a successful person says that I am a risk-taker and not afraid of challenges and obstacles.

I am always striving to bring 100% to the work that I do and my goal is to be happy with whatever I do.
 
If you want to talk more, regarding  marketing  just email me: at karan@theksdigital.in

Karan Saddar

Rami Guzlan

Tenby Studios

I lead Tenby Studios, a forward-thinking Brand Experience and Identity Design Agency that's reshaping how emerging SaaS and e-commerce startups carve their niche in the digital world. 

Our philosophy's rooted in conveying brand narratives that resonate beyond aesthetics, and our mission is to guide these startups through a transformative brand evolution, ensuring deep connections with their audience and unwavering customer loyalty.


My Key Contributions:

1. Built the Rebrand Package, empowering startups to refine their narrative for a distinctive market presence.
2. Developed the ReLaunch Package, implementing a targeted and revitalized reentry into the market. 
3. Managed all our marketing, sales, project management, and growth efforts since starting in 2021. 
4. Steered continuous brand advancement through our Brand Management services, offering ongoing brand-development guidance for improved market performance.


We aim to turn potential into performance, ensuring every startup we collaborate with becomes a leader known for its compelling brand and unparalleled customer experience.

Founder of Tenby (Ten-Bee) Studios

In my time as a Designer & Developer, I met two Brand Strategists from the businesses I worked with. One focused on SaaS companies and the other on Direct-to-Consumer.

These guys became my mentors and helped me truly understand what it takes to build a brand and call yourself a Brand Strategist. 



With their help, I learned how to: 
- Guide clients through developing their core brand 
- Use social platforms to make a lasting impression
- Validate assumptions and apply insights gained
- Build enjoyable & scalable brand experiences
…and much more



At the end of 2019, I built an interactive Brand Clarity workshop that applied everything I’d been doing over those 5-ish years. 

And it got a lot of interest!


That initial process inspired the framework we use now at Tenby Studios with SaaS & DTC Brands.

Brand Consultant

Creators on Brand

Creators on Brand is about de-mystifying the brand-building process. We feature LinkedIn creators with diverse backgrounds to cover each piece of the branding puzzle - Showing what it takes to become Top-of-Mind in the New Age of Branding.


This has been rebranded to The New Age of Branding Podcast, focused on sharing insights into developing a brand in the modern world of startup growth.

Host of Creators on Brand Live Podcast

Clear Street

Worked to develop scripts to aggregate a small bucket of investments and visualize future predictions and investment yields.

Software Development Intern

Freelance Web Developer / Designer

After 2 years focusing on Logo Design, I reached a ceiling in how much I could grow - so I found a more profitable skill to learn. 

Web Development was the best option as I could charge significantly more and the work done would be more applicable. 


I spent a month learning basic Web Design in Adobe XD and Development in Webflow, then got extremely lucky when a previous client asked if I could build their website (this was January 2018). 


I said yes and promised to have it done in 3 weeks.... it took me 3 months. 


It was a learning experience to say the least, yet that first client propelled me into focusing on Web Development for about 2 years.

Web Developer

Freelance Graphic Designer

I was a Freelance Graphic Designer focusing on Logo Design and building comprehensive design systems. 

Mostly found work through Upwork and similar job boards to improve my design and client process before increasing prices and working with 6 main clients - over the span of 4 years. 

I designed all the visuals for their website, social media, marketing collateral, and brand identities. 

Logo Design was the start to running a creative business.

Logo Designer

I grew up passionate about Filmmaking and Storytelling - everything from: 

- Ideation 
- Writing
- Filming 
- Editing
etc. etc. 


This was a natural progression to learning Graphic Design, Visual Effects, and Animation using the Adobe Creative Suite.


I mainly worked on passion projects at the start, working off of YouTube tutorials and online courses I bought through Udemy. 


Check out my Motion Reel!

Passion Projects & Self-Taught Experience

Brand Facilitator || Guiding SaaS, DTC, & Solopreneur's through The New Age of Branding || My Interactive Process has helped 30+ Founders Build Top-of-Mind Brands.

Investing months (or years!) in product development - yet it's a struggle to attract or retain a loyal customer base. 

Sound familiar?


It's time to shift from a Product-centric to a Brand-centric mindset, focusing on the people you're here to serve. 

You know your product's great - you just need to convey that in a way that resonates. 


This is where I step in - with a holistic approach:

👉 Worked with 50+ SaaS & E-Commerce brands with over 7 years of experience
👉 Expert in crafting personalized brand experiences for SaaS & E-Commerce
👉 Host of The New Age of Branding Podcast & Founder of Tenby Studios 
👉 Guiding startups to build brands that resonate in 2024 and beyond

Through my Rebrand-Relaunch Framework, Tenby offers: 

✅ Interactive Brand Strategy Workshops 
✅ Brand Identity Design & Visual Storytelling 
✅ Competitive Market Research & Positioning  
✅ Comprehensive Messaging & Communication
✅ End-to-End Implementation of Your Brand Strategy 


You'll receive a Brand Management Dashboard (built with Notion) for access to your strategy and frameworks in one place with a hub to manage your brand's growth and development with your team. 


Ready to build a brand around your product? 
Let's connect and create your personalized brand experience!



*Check out The New Age of Branding Podcast (Link in Featured Section)

Founder & Brand Strategist

The Brand Strategy & Identity Studio
---
Lacking Clarity? Customer Loyalty? Traction?

We help emerging SaaS & DTC companies become Top-of-Mind in their space - helping attract and scale a loyal customer base. 



We Use a 5-Step Brand Building Framework: 
1. Run a Brand Clarity & Direction Workshop. 
2. Interview target-customer focus groups.
3. Research & Validate customer trends. 
4. Create Messaging & Design systems.
5. Compile Insights & Implement. 



You'll leave understanding: 
- Who you are as a brand
- What your customers truly want
- Where your target audience is online
- Why conversation rates have been so low 
- How to encourage customers to take action.

taplio

The Battle

Karan Saddar

Rami Guzlan

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