TECHVED Consulting

• Led marketing department and managed Growth and monetization efforts.
• Managing a team of paid marketers, designers, and content writers to deliver business targets. 
  Working closely with stakeholders across Brand Marketing, Retention & and CRM, Activation, Product, Tech, Content, and partnerships professionals.
• Identifying target audiences and creatively devising and leading across channels of marketing 
  campaigns.
• latest trends and emergent issues in our industry (business model changes, new tools, products, and features)
• Collaborated with designers on landing page optimization for greater conversion rates (increased signups by 30%.)
• Spearheaded email campaigns resulting in an average open rate of 35% and click-through rate of 10%
• Customized page experience through deep linking efforts increased the activation across content,
commerce, and creation verticals respectively.
• Launch and onboard educational creators for TECHVEDTV and increased website traffic by over 30% in 1 month.

Marketing Manager

Arihant Water Park Equipment

• Developing brand and marketing strategy, including the setting of style guides, brand guidelines, 
   brand vision, and value proposition for short as well as long term.
• Analysing Competitor and customer insights analysis to improve the company's presence. 
• Planning and execution of all communications and media actions on all channels, including online and 
   social media.
• Creating content and managing promotional collateral to establish and maintain product branding.
• Created a sales funnel that increased website traffic by over 70% in under 6 months with an average 
  conversion rate of 5%.
• Developed and executed growth strategies including lead generation, email marketing, content 
  marketing, SEO/SEM, paid acquisition of Facebook Ads & and Google AdWords, and Content sharing 
  through social media channels).

theksdigital

• Delivering talks, workshops & seminars in colleges, universities, online & and offline summits, and other events on growth hacking, marketing strategies, and entrepreneurship,
• Acted as a marketing consultant to startups like Sugarbox Network, Dolphy.io, Tengi, Manageplus.io, etc.
• Used growth marketing strategy to make 16 posts viral (5000+ shares per post on all social media platforms) within 4 months of execution,
• Assisted start-ups to fetch maximum ROI out of influencer marketing using tools like skreem.io and influencer. in etc.
• Helped Agency owner sites to drive sales of INR 2M+ by selling beauty products, gadgets, etc using viral video ads, and remarketing.

Growth Marketer

• Managed and handled social media marketing and led the launch of an interactive social media campaign for the company, which gained 1 million impressions and increased followers by 50% in two months. 
• Media Buying and planning across all channels (NDTV, Time Now, Economic Times, etc.)
• Working with senior management about marketing initiatives and project metrics, as well as brainstorming fresh strategies.
• Handled influencer marketing campaign (OYO Sanitised Before Your Eyes, etc.)
• Identifying target audiences and creatively devising and leading across channels marketing campaigns.
• Coordination with vendors for a successful marketing campaign.

Marketing Executive

Weddingz.in ( OYO Rooms )

• Managed and handled social media marketing and led the launch of an interactive social media campaign for the company, which gained 1 million impressions and increased followers by 50% in two months. 
•  Media Buying and planning across all channels (NDTV, Time Now, Economic Times, etc.)
• Working with senior management about marketing initiatives and project metrics, as well as brainstorming fresh strategies.
• Spearheaded the launch of in-house national magazines, including organizing editorial photoshoots, conducting interviews, and creating content.
• Handled influencer marketing campaign (Venue Sahi toh Stress Nahi, etc.)
• Identifying target audiences and creatively devising and leading across channels marketing campaigns.
• Coordination with vendors for a successful marketing campaign.

 Marketing Executive

Enkaptivate Promotion Private Limited

• Assisting in day-to-day work from managing details of clients to participating in strategic discussion.
• Developing client proposals and presentations while executing projects involving quantitative & industry research.
• Coordination with the creative and operations teams to promote the brand with all different marketing strategies.
• Collaborate and partner with top companies and influencers.
• Content writing for the website blog, social media, and sales and marketing collateral.
• Create and execute marketing and advertising campaigns for the brand.  
• Created Business opportunities & meet new clients and increased business by 10x revenue.
• Generated 1000+ leads through Digital Marketing, BTL activations, and Events.
• Conduct research to upgrade strategic branding initiatives while developing marketing for social media.
• Managing all Social media Platform to promote the brand and maintaining social media calendar, keyword research, competitor analysis, regular reporting, insights, etc

Clients  –
Toppr (Learning Education App), Byjus ( Education App ), Udio (Corporate Wallet), IDFC Bank,
State Bank of India, Edelweiss Broking, Axis Bank, ICICI Bank, Deutsche Bank,
TVS, U Gionee S 6s, Fresh Menu, All Cargo Logistics, Envestnet Yodlee Tengi App, Citi Bank, Tata Motors & BMW, Sugarbox  Network, etc.

Client Servicing Executive - Marketing

Ideal Group & Ideal Homes

•   Provide a list of auction property to the company
•   Provide a list of banks and their head office to the company
•   Provide the company with a list of real estate agents in Mumbai.
•   Approach the real estate agents with the EMI-free homes concept.
•   To explain the benefits provided to the real estate agents by Ideal Homes and Ideal Holidays.
•   Have an agreement with the real estate agent to sell the concept of EMI-free homes.
•   Make a presentation on Green Way Wada and Ideal Holidays for approaching the real estate 
       Agents
•   Promoting the sites by Various Segments - Social Networking, Promotional Activates, Awareness, etc 
•   Understand the scope of the tourism industry in Maharashtra. 
•   Arrange a field trip for potential clients with real estate agents to Greenway project Wada properties

Summer Internship

Marketing Manager | Ex-OYO Rooms | Ex-Weddingz.in | Ex-Enkaptivate Events | Helping brands and startups with Growth Marketing strategy

My educational background has prepared me for a role in  Marketing. 

I can perform better service to help Brands & and start-ups with Brand Marketing,  Digital Marketing, influencer Marketing, etc.

My Passion for  Marketing working with brands on digital platforms, helping them to achieve 10x of the growth and creating awareness.  

Also, I love meeting new people and learning new things. In order to become a successful person says that I am a risk-taker and not afraid of challenges and obstacles.

I am always striving to bring 100% to the work that I do and my goal is to be happy with whatever I do.
 
If you want to talk more, regarding  marketing  just email me: at karan@theksdigital.in

Karan Saddar

Pradeep Aravind

In 2020, I shared my first post on LinkedIn.

No likes. No DMs. But that one post changed everything.

Fast forward:

→ 4M+ post views
→ 100+ inbound leads
→ Clients ranging from early-stage founders to seasoned CEOs

Now, I help Tech Founders, CEOs, and Coaches build profitable personal brands on LinkedIn — without chasing vanity metrics.

What I do:

🔹 LinkedIn Growth Strategy
🔹 Personal Branding for B2B
🔹 Thought Leadership Positioning
🔹 Relationship-Based Lead Generation
🔹 Content Strategy & Messaging

Every client has different goals. But the goal is the same:

Visibility. Credibility. Inbound leads.

I’ve helped founders who struggled with engagement get traction.

CEOs who never posted before now attract clients with content.

Consultants with no inbound pipeline now get regular DMs.

If you’re tired of LinkedIn feeling like a time sink instead of a lead gen tool...

DM me the word “Strategy” and I’ll show you what to fix first.

LInkedIn Growth Marketer

SABARI DISTRIBUTION PRIVATE LIMITED

When you manage sales for a brand like P&G, you don’t just push products — you manage execution at every level.


At Sabari Distribution (P&G Kerala), I led the sales and marketing engine across multiple categories.  

My role involved:

• Onboarding, training, and leading sales teams
• Planning and executing campaigns across territories
• Ensuring compliance, program evaluation, and quality checks
• Managing agency audits and process improvements
• Driving sales trials, distributor claims, and on-time payments
• Monitoring daily KPIs, surprise checks, and field performance
• Closing monthly targets with accuracy and speed

Our targets were non-negotiable. And we hit them consistently.

But what I’m most proud of is building systems where the team ran like a machine — where operations were tight, morale was high, and results were measurable.

This was a role that deepened my expertise in:

→ Territory-based marketing
→ Team stewardship and mentorship
→ Field audit implementation
→ Scalable process-building in high-pressure markets

If you’re leading a product team or building a sales engine from the ground up, I’ve been in the trenches.
 
I know how to get results without burning out your team or budget.

Business Manager-Sales & Marketing

Grb Dairy Foods Pvt Ltd

At GRB Dairy, I walked into a role where targets were steep, and systems were shaky. But I thrive under pressure.

In under 9 months, I took charge of:

* Leading a high-performing team of Sales Executives and Area Managers
* Expanding both General Trade and Modern Trade presence
* Executing territory growth plans in underpenetrated regions
* Managing distribution networks to boost product availability and visibility
* Strengthening key account relationships and onboarding new retailers

We didn’t just chase monthly numbers — we focused on **sustainable growth**.

That meant:
✔ Tightening sales ops through daily field reviews
✔ Tracking performance metrics with a sharp eye
✔ Handling P&L responsibilities to protect margins
✔ Aligning ground execution with company-wide strategic goals

One of my biggest wins?

Reviving underperforming territories through local partner engagement and frontline rep retraining, which led to a consistent 18–22% uplift in monthly sales in 3 key regions.

This role was a fast-paced masterclass in:

* Territory management
* Revenue accountability
* People leadership
* Brand positioning at the shelf level

GRB gave me the playground to test strategy in real markets — and the stage to prove I could scale it fast.

Business Manager - Sales & Marketing

Team Thai

100+ field reps. ₹3 crore monthly targets. Daily execution.

That was my everyday reality at Team Thai, where I served as Assistant Business Head for a fast-growing sales operation.

I was responsible for managing:

* A large team of 100+ sales personnel
* Daily sales target tracking and field team performance
* Territory-wise revenue planning and execution
* Training programs to boost team productivity
* Market expansion strategies and channel development

💥 One of my proudest milestones:
We consistently **achieved ₹3 Cr sales before the 28th of each month**, a feat that became the benchmark for the territory.

I wasn’t just driving numbers. I was shaping a culture of ownership and execution.

What I implemented:
✔ Morning team huddles with real-time metrics
✔ Zone-wise action plans for lagging areas
✔ Weekly review sessions to unlock stuck deals
✔ Cross-functional coordination with marketing for visibility campaigns

I also led customer relationship management across key retail partners — ensuring that our team not only sold, but served.

If there's one thing this role taught me:

It’s that scale isn’t about chaos — it’s about systems. And when you lead from the front, teams follow with confidence.

Team Thai wasn’t just a title. It was where I truly learned the operational depth and people-first leadership that shaped my future roles.

Ass. Business Manager- Sales & Marketing

HLL LIFECARE LIMITED

HLL Lifecare gave me a front-row seat to public health innovation and placed me in the driver’s seat of some of its biggest initiatives.

As Deputy Manager – Marketing, I was responsible for taking new health products from idea to launch across Kerala, while balancing the complexity of public-sector operations.

One of the key highlights?

🚀 Launching the umbrella brand “Herbs and Berries” — a natural wellness line backed by the Ministry of Health & Family Welfare.

My role included:

* Designing and executing go-to-market (GTM) strategies
* Building state-wide distribution networks
* Conducting market research and demand mapping
* Planning promotional campaigns for brand visibility
* Coordinating with public officials, local health workers, and internal teams
* Training field force and regional sales staff for product rollout

I also led:

→ New territory expansion
→ Trade marketing initiatives
→ Brand education campaigns for OTC products
→ Data-driven decision-making for territory investments

By aligning public impact with commercial metrics, we achieved significant improvements in distribution, awareness, and adoption, especially in semi-urban and rural zones.

What set this role apart?

The blend of mission-driven marketing with FMCG-style execution. It sharpened my skills in scaling operations across complex networks, where impact had to go beyond just numbers.

HLL wasn’t just a job. It was where I learned to lead with both purpose and performance.

Deputy Manager-Marketing

Dabur India Limited

12 years. 4 product divisions. One core mission — deliver consistent, scalable growth.

Dabur India was where my career began, and it laid the foundation for everything I’ve built since.

As a Senior Sales Officer, I was responsible for full-spectrum sales execution across:

* Family Products Division
* Health Care Products
* Foods Division
* Balsara Home Products Ltd

My territory included high-density urban and semi-urban zones, and I consistently exceeded primary and secondary targets year over year.

Key responsibilities:

🔹 Channel development and distributor network expansion
🔹 Relationship building with retailers and stockists
🔹 New product launches and promotional rollouts
🔹 Field intelligence and competitor tracking
🔹 Territory mapping and route optimization
🔹 Execution of trade marketing initiatives

During my time at Dabur:

🏆 I received multiple awards for sales excellence
🏆 Was recognized for high-growth delivery and regional leadership
🏆 Played a key role in strengthening client relationships and customer retention across the board

This was more than just a sales job — it was my crash course in FMCG dynamics, field force motivation, brand loyalty, and real-world revenue generation.

It’s also where I learned the art of blending target-driven hustle with long-term relationship-building — something I now teach founders and coaches to do online through personal branding.

Dabur was my boot camp, my training ground, and the place where I learned to sell with substance.

Senior Sales Officer

Most founders know how to build a product.

But building visibility and trust on LinkedIn?

That’s where many fall short, especially when it comes to B2B personal branding, LinkedIn strategy, and content that converts.

Let’s be real: If your ideal clients can’t find you, they’ll choose someone else.

And if they don’t trust what they see, you’re leaving valuable inbound leads on the table.

I’m Pradeep Aravind — a LinkedIn Growth Marketer and Personal Branding Strategist.

I specialize in thought leadership content, lead generation for coaches and founders, and relationship-based social selling that works.

Back in 2020, I was stuck in a 9-5 job.

The pandemic hit, and I started posting on LinkedIn with no strategy, no audience, and no clue.

But I stayed consistent. I invested in mentorships.

And after a lot of trial and error, I cracked what works.

Today, I’ve built a brand that has generated:

 🖤 4M+ post views
 🖤 100+ inbound leads
 🖤 Clients ranging from early-stage startups to established consultants

Now, I help others do the same, minus the guesswork.

Through 1:1 coaching and done-for-you services.

 I help you:

→ Build authority with thought leadership branding
→ Create a high-impact LinkedIn content strategy
→ Leverage LinkedIn growth tactics for better visibility
→ Attract leads using B2B personal branding systems
→ Use social selling that feels human, not pushy

You don’t need to go viral.
You need to be valuable, visible, and consistent.

If you're ready to become searchable, followable, and in-demand on LinkedIn...

DM me the word “Strategy” — I’ll send you a free blueprint to get started.
Or email me at digital.pradeeparavind@gmail.com for consulting inquiries.

Let’s build a LinkedIn presence that builds trust and turns it into results.

Pradeep Aravind .

People don’t follow you for what you sell.

They follow you for what you believe.

That belief is what stops the scroll.
It’s what builds trust when algorithms can’t.

Five years ago, I was that LinkedIn creator obsessing over features and benefits.

 - “Here’s what my service includes.”
 - “These are my qualifications.”
 - “Look at my case studies.”

I was shouting credentials into the void.
The engagement? Crickets.

Then I realized something that changed everything.
People weren’t following me for what I sold.
They were following the reason behind it.

Now my content leads with purpose first:

→ Why I believe broken systems need fixing.
→ What drives me to challenge industry BS.
→ How my values shape every business decision.

People want someone real, not someone overly polished.

They want honesty that lands in their chest. 
They want clarity that holds steady when everything else is shifting.

The question has changed. 
It used to be: "What do you offer?" 
Now it's: "Why should I trust you, and what do you actually stand for?"

When your story is true, people don't just consume it. They carry it with them.

And when they carry it, they return because it stays with them.

So, here's the question that changed my career trajectory:
Is your LinkedIn brand telling a story someone can believe in?

#linkedintips #personalbranding

From Invisible To In-Demand On LinkedIn - In 90 Minutes A Month | Helping Founders & Coaches Build Magnetic LinkedIn Brands | B2B Personal Branding Strategist | LinkedIn Growth Marketer

Picture representation of what you believe Goes Further

I grew 25K followers by doing the opposite of what LinkedIn 'gurus' recommend.

While they preach:

→ Post daily from day one
→ Growth hacks and viral formulas
→ Monetize immediately
→ Fake it till you make it

I did this instead:

→ Posted sporadically for 2 years
→ Made zero dollars initially
→ Focused on value over vanity metrics
→ Stayed brutally honest about my journey

Here’s the truth nobody mentions:

Your first 100 posts will probably suck.
Mine did. I got three likes per post for months.

But each bad post taught me what resonated.

Most people quit during the awkward phase, right before they’d actually break through.

I didn’t have a special talent.
I had stubbornness and one simple rule.

"Post even when it feels pointless."

And here’s what changed everything:

- I stopped trying to sound like a guru.
- I started sharing real failures alongside wins.
- Turns out, people connect with honesty more than polish.

If you’re struggling with low engagement right now, you’re exactly where I was.

The question isn’t whether you’re good enough.

It’s whether you’ll still be here in six months
when everyone else has moved on to the next shiny thing.

Your competition isn’t more talented creators.
It’s your own urge to quit.

So, what would you post today if nobody were judging?

----------------
If you want clarity on what to post and how to actually stand out, I run a 90-minute 1:1 deep-dive that might help. 
Happy to share details if you’re curious.

#linkedintips #personalbranding

In 2025, 95% of talented people on LinkedIn are invisible.

Here's why that's career suicide:

I spent 6 months reviewing thousands of LinkedIn profiles.

I noticed something strange:
Many exceptional people hide behind the textbook language of corporate.

The real issue isn’t their strategy.
It’s their voice.

When I compare profiles that attract opportunities vs those that don’t, three things stand out:

1. Specific over generic.
“Increased sales” tells you nothing.
“Closed 12 new clients by changing how we followed up” tells you everything.

2. Point of view over platitudes.
Anyone can share AI trends.
Very few can argue why most companies are implementing AI backward.

3. Recognition over resume.
Your credentials got you here.
Your thinking gets you remembered.

The market is full of smart people.

What’s rare is a distinct perspective and how you see problems, solve them.

This isn’t about posting more or being “authentic.”
It’s about making your expertise recognizable and memorable.

Ask yourself:
When someone needs what you offer, do they think of you first?

Or are you just another talented person they'll never know exists?

The choice is yours.
But 2025 won’t slow down. You have 37 days before it’s gone.

What’s one change you’ll make to become more visible before the year ends?

#linkedintips #personalbranding

Chart of why Profiles attract opportunities

5 years from now, you’ll scroll back and ask:

“Where did all that time go?”

And you’ll realize, you were there, but not really there.

Here’s what’s helped me slow time down for the last 5 years.

1) Stop scrolling through your own life.

Real life doesn’t happen in your glorified posts.

It happens in the 5 quiet minutes before a meeting starts.
In the random chat that makes you laugh.
In the pause before you hit “Post.”

2) Keep the small wins.

You chase the big stuff and viral posts, promotions, and more zeros in the bank.

But the stuff that actually fills you up?
A message that says, “Your post helped me today.”
A kind comment from someone you respect.

Big wins are loud.
Small wins last.

3) Treat it like it’s the last time.

You rarely know when you’re talking to someone here for the last time.

The last comment from a connection who always showed up for you.
The last DM from someone who once cheered for you.

One day, they just stop appearing on your feed.
(They move jobs, go offline. Life shifts.)

If you knew it was the last time, you’d probably say something real instead of a quick emoji.
You’d say thanks for being there when your posts got barely 10 views.

Five years on LinkedIn taught me this:
Your LinkedIn community isn’t just an audience.
It’s a timeline of people who helped you keep showing up.

So, if someone here made your time lighter,
don’t wait for the “last time.”
Tell them now.

What’s one small moment in your LinkedIn journey that made you smile?

#linkedintips #personalbranding

I’ve been auditing LinkedIn profiles for a client project.

And one bio completely froze me mid-scroll.

Surprisingly, she doesn’t have any credentials in the headline.

Just this:
“Your smart ideas are invisible because your messaging feels forgettable.”

I started comparing that to what 99% people write:

“Marketing Expert | 10+ Years Experience | Helping Businesses Grow”

One hits your nervous system.
The other hits the recycle bin.

Here’s the shift she made:

Stopped describing herself and started naming her client’s “private frustration”.

Most bios list what they do.
Hers captured what they feel.

Then she gets specific:

Here came the line that separated her from everyone else:

“If you want viral posts and vanity metrics, I’m not your person.”

That sentence does two things at once:
 • Pushes away the wrong clients
 • Makes the right clients lean in harder

Why this works:

People don’t buy your credentials.
They buy relief from their own confusion.

Your bio isn’t a resume.
It’s the first 5 seconds of a sales conversation.

Here’s the real test:

Does your bio make your ideal client think,
“This person just said what I’ve been trying to explain for months”?

If not, you’re not standing out.

Your edge isn’t your years of experience.
It’s your ability to say what others feel but cannot express.

Make that the first thing they read.

What’s the one frustration your bio should be saying out loud?

#linkedintips #personalbranding

Graphics of the BIO that hits the nervous

I lost $10K in clients by being “professional” on LinkedIn.

Here's the counterintuitive strategy that fixed everything:

“If you're celebrating 1000 followers, you're tracking the wrong metric.”

Here's what I discovered through painful trial and error:

"Vanilla content attracts window shoppers".

For a full year, I posted:

• Generic marketing tips
• “So grateful for this journey!”
• Safe takes everyone to agree with

Result?

2,000+ followers.
Zero clients who knew what I actually sold.

The wake-up call came when a prospect told me: 

"I followed you for months but had no idea what you actually do."

Ouch. That hurt.
But it was true.

So, I started posting about the real problems I solve:

⤷ Why most LinkedIn strategies fail
⤷ The uncomfortable truths about content marketing
⤷ Specific processes that actually work

Did I lose some followers? Absolutely.
Did I start attracting serious buyers? You bet.

90 days later:
$10K in new business from people who’d been lurking for months.

Here’s the paradox:
The more people you’re willing to alienate, the faster you attract the right ones.

What’s the one thing everyone in your industry believes… that’s actually wrong?

#linkedintips #personalbranding

Collage photo of me sitting in a chair and Buddha photos

taplio

The Battle

Karan Saddar

Pradeep Aravind .

Followers

Posts

Engagements

Likes

Performance ScorePradeep Aravind .'s LinkedIn Performance

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The Battle

Karan Saddar

Pradeep Aravind .

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Pradeep Aravind .'s LinkedIn Performance

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