TECHVED Consulting

• Led marketing department and managed Growth and monetization efforts.
• Managing a team of paid marketers, designers, and content writers to deliver business targets. 
  Working closely with stakeholders across Brand Marketing, Retention & and CRM, Activation, Product, Tech, Content, and partnerships professionals.
• Identifying target audiences and creatively devising and leading across channels of marketing 
  campaigns.
• latest trends and emergent issues in our industry (business model changes, new tools, products, and features)
• Collaborated with designers on landing page optimization for greater conversion rates (increased signups by 30%.)
• Spearheaded email campaigns resulting in an average open rate of 35% and click-through rate of 10%
• Customized page experience through deep linking efforts increased the activation across content,
commerce, and creation verticals respectively.
• Launch and onboard educational creators for TECHVEDTV and increased website traffic by over 30% in 1 month.

Marketing Manager

Arihant Water Park Equipment

• Developing brand and marketing strategy, including the setting of style guides, brand guidelines, 
   brand vision, and value proposition for short as well as long term.
• Analysing Competitor and customer insights analysis to improve the company's presence. 
• Planning and execution of all communications and media actions on all channels, including online and 
   social media.
• Creating content and managing promotional collateral to establish and maintain product branding.
• Created a sales funnel that increased website traffic by over 70% in under 6 months with an average 
  conversion rate of 5%.
• Developed and executed growth strategies including lead generation, email marketing, content 
  marketing, SEO/SEM, paid acquisition of Facebook Ads & and Google AdWords, and Content sharing 
  through social media channels).

theksdigital

• Delivering talks, workshops & seminars in colleges, universities, online & and offline summits, and other events on growth hacking, marketing strategies, and entrepreneurship,
• Acted as a marketing consultant to startups like Sugarbox Network, Dolphy.io, Tengi, Manageplus.io, etc.
• Used growth marketing strategy to make 16 posts viral (5000+ shares per post on all social media platforms) within 4 months of execution,
• Assisted start-ups to fetch maximum ROI out of influencer marketing using tools like skreem.io and influencer. in etc.
• Helped Agency owner sites to drive sales of INR 2M+ by selling beauty products, gadgets, etc using viral video ads, and remarketing.

Growth Marketer

• Managed and handled social media marketing and led the launch of an interactive social media campaign for the company, which gained 1 million impressions and increased followers by 50% in two months. 
• Media Buying and planning across all channels (NDTV, Time Now, Economic Times, etc.)
• Working with senior management about marketing initiatives and project metrics, as well as brainstorming fresh strategies.
• Handled influencer marketing campaign (OYO Sanitised Before Your Eyes, etc.)
• Identifying target audiences and creatively devising and leading across channels marketing campaigns.
• Coordination with vendors for a successful marketing campaign.

Marketing Executive

Weddingz.in ( OYO Rooms )

• Managed and handled social media marketing and led the launch of an interactive social media campaign for the company, which gained 1 million impressions and increased followers by 50% in two months. 
•  Media Buying and planning across all channels (NDTV, Time Now, Economic Times, etc.)
• Working with senior management about marketing initiatives and project metrics, as well as brainstorming fresh strategies.
• Spearheaded the launch of in-house national magazines, including organizing editorial photoshoots, conducting interviews, and creating content.
• Handled influencer marketing campaign (Venue Sahi toh Stress Nahi, etc.)
• Identifying target audiences and creatively devising and leading across channels marketing campaigns.
• Coordination with vendors for a successful marketing campaign.

 Marketing Executive

Enkaptivate Promotion Private Limited

• Assisting in day-to-day work from managing details of clients to participating in strategic discussion.
• Developing client proposals and presentations while executing projects involving quantitative & industry research.
• Coordination with the creative and operations teams to promote the brand with all different marketing strategies.
• Collaborate and partner with top companies and influencers.
• Content writing for the website blog, social media, and sales and marketing collateral.
• Create and execute marketing and advertising campaigns for the brand.  
• Created Business opportunities & meet new clients and increased business by 10x revenue.
• Generated 1000+ leads through Digital Marketing, BTL activations, and Events.
• Conduct research to upgrade strategic branding initiatives while developing marketing for social media.
• Managing all Social media Platform to promote the brand and maintaining social media calendar, keyword research, competitor analysis, regular reporting, insights, etc

Clients  –
Toppr (Learning Education App), Byjus ( Education App ), Udio (Corporate Wallet), IDFC Bank,
State Bank of India, Edelweiss Broking, Axis Bank, ICICI Bank, Deutsche Bank,
TVS, U Gionee S 6s, Fresh Menu, All Cargo Logistics, Envestnet Yodlee Tengi App, Citi Bank, Tata Motors & BMW, Sugarbox  Network, etc.

Client Servicing Executive - Marketing

Ideal Group & Ideal Homes

•   Provide a list of auction property to the company
•   Provide a list of banks and their head office to the company
•   Provide the company with a list of real estate agents in Mumbai.
•   Approach the real estate agents with the EMI-free homes concept.
•   To explain the benefits provided to the real estate agents by Ideal Homes and Ideal Holidays.
•   Have an agreement with the real estate agent to sell the concept of EMI-free homes.
•   Make a presentation on Green Way Wada and Ideal Holidays for approaching the real estate 
       Agents
•   Promoting the sites by Various Segments - Social Networking, Promotional Activates, Awareness, etc 
•   Understand the scope of the tourism industry in Maharashtra. 
•   Arrange a field trip for potential clients with real estate agents to Greenway project Wada properties

Summer Internship

Marketing Manager | Ex-OYO Rooms | Ex-Weddingz.in | Ex-Enkaptivate Events | Helping brands and startups with Growth Marketing strategy

My educational background has prepared me for a role in  Marketing. 

I can perform better service to help Brands & and start-ups with Brand Marketing,  Digital Marketing, influencer Marketing, etc.

My Passion for  Marketing working with brands on digital platforms, helping them to achieve 10x of the growth and creating awareness.  

Also, I love meeting new people and learning new things. In order to become a successful person says that I am a risk-taker and not afraid of challenges and obstacles.

I am always striving to bring 100% to the work that I do and my goal is to be happy with whatever I do.
 
If you want to talk more, regarding  marketing  just email me: at karan@theksdigital.in

Karan Saddar

DigiPrism Marketing Consultancy

www.digiprism.in | monalisa@digiprism.in | support@digiprism.in

A Tiny Background:

The backdrop was a generic IT Company. The time was between the end-2011 to mid-2015. The industry was going gaga over Marketing Automation, Behavioural Marketing, Context-Rich Systems, The Internet of Things & Co-Marketing teends, We too made the most out of it & Made our team the ‘Best Performing Team: Digital Marketing Innovation’ for consecutive 3 years. Then you know, that feeling when in spite of everything going marvelously well, you feel like you are born for something else? Yes; exactly that feeling struck us. We resigned; We Started DIGIPRISM: India’s First Industry-Specific Digital Marketing Agency.

Where we are now:

5 years fast-forward; 40+ tycoons have believed us with their businesses. We learned the way of enriching our knowledge with OnlineMarketing trends & Innovative Technologies. At the same time, we enabled global enterprises to unleash the potential of the digital world. Our motto was to make them reimagine their business values to drive velocity. We feel pride in breaking through our growth plateau and striking out the digitally imbalanced world. Today, we have become one of the most comprehensive consultancies with a full suite of digital offerings-

→ Digital Marketing
→ SEO
→  SEM
→  Penalty management
→  Content marketing
→  PPC
→  Link building
→  Graphic designing
→  Web design
→  Software testing
→  Software and app development
→  Business consultation and more...

Digital Marketing Director

DCPL TECH

Digital Marketing Expert

Researching industry-related topics (combining online sources, interviews, and studies)
Writing a clear marketing copy to promote our products/services
Prepare well-structured drafts using Content Management Systems
Proofread and edit blog posts before publication
Submit work to editors for input and approval
Coordinate with marketing and design teams to illustrate articles
Conduct simple keyword research and use SEO guidelines to increase web traffic
Promote content on social media
Identify customers’ needs and gaps in our content and recommend new topics

Content Writer

7890919225 | www.digiprism.in | monalisa@digiprism.in

DigiPrism Marketing Consultancy is a full-service digital marketing and software development agency dedicated to driving brand growth through omnichannel marketing and customer engagement. As experts in performance marketing, we deliver ROI-focused campaigns that enhance brand authority and foster long-term business growth.

We specialize in SEO optimization, social media marketing, PPC campaigns, content marketing, and CRM solutions, ensuring comprehensive digital advertising solutions that lead to impactful lead generation and conversion rate optimization (CRO). Our web and mobile app development team provides custom UX/UI design, website development, and backend systems to support seamless digital experiences.
DigiPrism serves a range of industries, from B2B marketing and retail to the apparel and healthcare sectors, offering tailored e-commerce solutions and data migration software marketing. Our tech solutions for startups and SaaS product marketing are designed to meet the unique needs of each client, emphasizing product-market fit and sustainable growth.

Our growth hacking strategies leverage real-time analytics, consumer behaviour analysis, and data-driven insights to ensure each campaign resonates deeply with the target audience. We prioritize brand loyalty, market expansion, and customer trust building to create impactful customer journeys that go beyond just marketing.
In software development, we offer a suite of services including custom software solutions, API development, frontend optimization, and CRM integration. Our use of industry-leading tools like Google Analytics, HubSpot, and other SEM tools enables us to create KPI dashboards that provide clients with actionable data and measurable results.

As a leading digital marketing agency based in India, particularly in Bangalore, we aim to be the best digital marketing and marketing consultancy with affordable and high ROI marketing solutions. Our sustainable business model ensures we deliver high-impact, conversion-driven digital strategies that resonate with clients and their customers, creating brand loyalty and fostering long-term relationships.

Monalisa Chowdhury

We didn’t post for 3 days.


The campaign was performing brilliantly.
And yet… we almost made a mistake.

Let me explain.

We were running an influencer campaign for a client.
It was doing really well — strong traction, good engagement, organic push building up beautifully.

So internally, we took a call.

“Let’s not post anything else for a few days.
Let the influencer content breathe.
Let it reach its peak potential without disturbing circulation.”

Strategically?
Made complete sense.

Operationally?
Also fine.

Communication-wise?
That’s where we slipped.

This morning, the client asked my project manager,
“Why haven’t we posted in the last three days?”

He explained the logic.

The client responded very calmly:

> “We trust you. We know the product is in good hands.
But next time, if you decide to pause something — just let us know.
When we don’t know, it creates confusion.”



And honestly?

He was 100% right.

As agency owners, strategists, marketers — we often think: “If the logic is right, the decision is right.”

But here’s the truth I was reminded of today:

👉 Good strategy without proactive communication creates anxiety.
👉 Silence, even intelligent silence, can look like inaction.
👉 Trust grows in clarity, not assumptions.

Nothing went wrong.
The campaign is still performing well.
The client is still happy.

But this was a powerful reminder for my team — and for me.

In digital marketing, performance matters.

In agency-client relationships, communication matters more.

From now on, even if we take the smartest call in the room —
we’ll make sure the client is in the room when the call is taken.

Small lesson.
Big reminder.

Have you ever made a “right decision” that needed better communication?

Co-Founder DigiPrism Marketing Consultancy | Top 100 Women Entrepreneurs by Zee News | Digital Marketing Expert | Brand Building | Social Media

Are you a founder with little to no money for digital marketing… but still expected to bring sales online?

I meet this version of a founder almost every week.

They think they need everything before they begin.

A full website.
A branding agency.
Paid ads.
Influencers.
Automation tools.
A social media team.
A content calendar for six months.

And because they can’t afford all of it, they delay everything.

Here’s the truth I’ve learned working with early-stage startups:

You don’t need a lot to start digital marketing.
You need focus.

Most founders don’t have a marketing budget problem.
They have a priority problem.

If money is tight, start small. Very small.

One clear offer.
One clear audience.
One platform.

That’s it.

You don’t need to be everywhere. You need to be relevant somewhere.

I’ve seen startups generate their first consistent online sales with nothing more than: – A simple landing page (not a fancy website)
– Organic LinkedIn or Instagram content
– Manual DMs and conversations
– Clear messaging

No heavy ad spends. No dramatic launches.

Digital marketing at an early stage is not about scale. It’s about validation.

Can people understand what you do?
Do they trust you enough to respond?
Are they willing to pay?

Until that is clear, adding more tools only creates noise.

Founders often want to look “ready.”
But what actually matters is being responsive.

Talk to your audience.
Refine your pitch.
Improve your positioning.
Repeat.

You build momentum first.
Then you build machinery.

If you’re low on budget right now, don’t be discouraged. It might actually force you to build the right foundation.

Start small.
Stay consistent.
Let revenue fund growth.

Digital marketing doesn’t reward the most equipped startup.

It rewards the most focused one.

I wasted months chasing influencers for my clients.

And the irony? We were ignoring the most powerful one they already had access to — themselves.

For the longest time, I treated influencer marketing the way everyone does. Budgets. Negotiations. Creator lists. Follow-ups. For new startups, that process is draining. They don’t always have deep pockets. They don’t always have brand recall. And they definitely don’t have space for expensive experiments.

But they do have LinkedIn.

When I started pushing my clients to write consistently — not viral hooks, not recycled advice — just real experiences from their journey, honest lessons, behind-the-scenes thinking — something shifted.

People didn’t just react.
They responded.
They trusted.

Founders started getting inbound messages. Teams began receiving thoughtful comments. Conversations slowly turned into collaborations. Without running a single influencer campaign, they were building influence.

And LinkedIn works differently.

People don’t come here to escape.
They come here to grow.

If a founder shows up with clarity and honesty, their network becomes distribution. Their comments become credibility. Their DMs become warmer than any cold outreach.

That’s influencer marketing — without calling it that.

For startups, this changes everything. They don’t need someone with half a million followers. They need trust within their niche. They need relevance, not reach.

The biggest shift I now tell every client is simple:
Stop trying to look impressive. Start trying to be useful.

Don’t wait until you “make it” to start sharing. The journey builds more influence than the announcement ever will.

LinkedIn isn’t just a platform.

It’s the most accessible influencer network your startup already has.

taplio

The Battle

Karan Saddar

Monalisa Chowdhury

Followers

Posts

Engagements

Likes

Performance ScoreMonalisa Chowdhury's LinkedIn Performance

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taplio

The Battle

Karan Saddar

Monalisa Chowdhury

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Monalisa Chowdhury's LinkedIn Performance

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Performance ScoreMonalisa Chowdhury's LinkedIn Performance