TECHVED Consulting

• Led marketing department and managed Growth and monetization efforts.
• Managing a team of paid marketers, designers, and content writers to deliver business targets. 
  Working closely with stakeholders across Brand Marketing, Retention & and CRM, Activation, Product, Tech, Content, and partnerships professionals.
• Identifying target audiences and creatively devising and leading across channels of marketing 
  campaigns.
• latest trends and emergent issues in our industry (business model changes, new tools, products, and features)
• Collaborated with designers on landing page optimization for greater conversion rates (increased signups by 30%.)
• Spearheaded email campaigns resulting in an average open rate of 35% and click-through rate of 10%
• Customized page experience through deep linking efforts increased the activation across content,
commerce, and creation verticals respectively.
• Launch and onboard educational creators for TECHVEDTV and increased website traffic by over 30% in 1 month.

Marketing Manager

Arihant Water Park Equipment

• Developing brand and marketing strategy, including the setting of style guides, brand guidelines, 
   brand vision, and value proposition for short as well as long term.
• Analysing Competitor and customer insights analysis to improve the company's presence. 
• Planning and execution of all communications and media actions on all channels, including online and 
   social media.
• Creating content and managing promotional collateral to establish and maintain product branding.
• Created a sales funnel that increased website traffic by over 70% in under 6 months with an average 
  conversion rate of 5%.
• Developed and executed growth strategies including lead generation, email marketing, content 
  marketing, SEO/SEM, paid acquisition of Facebook Ads & and Google AdWords, and Content sharing 
  through social media channels).

theksdigital

• Delivering talks, workshops & seminars in colleges, universities, online & and offline summits, and other events on growth hacking, marketing strategies, and entrepreneurship,
• Acted as a marketing consultant to startups like Sugarbox Network, Dolphy.io, Tengi, Manageplus.io, etc.
• Used growth marketing strategy to make 16 posts viral (5000+ shares per post on all social media platforms) within 4 months of execution,
• Assisted start-ups to fetch maximum ROI out of influencer marketing using tools like skreem.io and influencer. in etc.
• Helped Agency owner sites to drive sales of INR 2M+ by selling beauty products, gadgets, etc using viral video ads, and remarketing.

Growth Marketer

• Managed and handled social media marketing and led the launch of an interactive social media campaign for the company, which gained 1 million impressions and increased followers by 50% in two months. 
• Media Buying and planning across all channels (NDTV, Time Now, Economic Times, etc.)
• Working with senior management about marketing initiatives and project metrics, as well as brainstorming fresh strategies.
• Handled influencer marketing campaign (OYO Sanitised Before Your Eyes, etc.)
• Identifying target audiences and creatively devising and leading across channels marketing campaigns.
• Coordination with vendors for a successful marketing campaign.

Marketing Executive

Weddingz.in ( OYO Rooms )

• Managed and handled social media marketing and led the launch of an interactive social media campaign for the company, which gained 1 million impressions and increased followers by 50% in two months. 
•  Media Buying and planning across all channels (NDTV, Time Now, Economic Times, etc.)
• Working with senior management about marketing initiatives and project metrics, as well as brainstorming fresh strategies.
• Spearheaded the launch of in-house national magazines, including organizing editorial photoshoots, conducting interviews, and creating content.
• Handled influencer marketing campaign (Venue Sahi toh Stress Nahi, etc.)
• Identifying target audiences and creatively devising and leading across channels marketing campaigns.
• Coordination with vendors for a successful marketing campaign.

 Marketing Executive

Enkaptivate Promotion Private Limited

• Assisting in day-to-day work from managing details of clients to participating in strategic discussion.
• Developing client proposals and presentations while executing projects involving quantitative & industry research.
• Coordination with the creative and operations teams to promote the brand with all different marketing strategies.
• Collaborate and partner with top companies and influencers.
• Content writing for the website blog, social media, and sales and marketing collateral.
• Create and execute marketing and advertising campaigns for the brand.  
• Created Business opportunities & meet new clients and increased business by 10x revenue.
• Generated 1000+ leads through Digital Marketing, BTL activations, and Events.
• Conduct research to upgrade strategic branding initiatives while developing marketing for social media.
• Managing all Social media Platform to promote the brand and maintaining social media calendar, keyword research, competitor analysis, regular reporting, insights, etc

Clients  –
Toppr (Learning Education App), Byjus ( Education App ), Udio (Corporate Wallet), IDFC Bank,
State Bank of India, Edelweiss Broking, Axis Bank, ICICI Bank, Deutsche Bank,
TVS, U Gionee S 6s, Fresh Menu, All Cargo Logistics, Envestnet Yodlee Tengi App, Citi Bank, Tata Motors & BMW, Sugarbox  Network, etc.

Client Servicing Executive - Marketing

Ideal Group & Ideal Homes

•   Provide a list of auction property to the company
•   Provide a list of banks and their head office to the company
•   Provide the company with a list of real estate agents in Mumbai.
•   Approach the real estate agents with the EMI-free homes concept.
•   To explain the benefits provided to the real estate agents by Ideal Homes and Ideal Holidays.
•   Have an agreement with the real estate agent to sell the concept of EMI-free homes.
•   Make a presentation on Green Way Wada and Ideal Holidays for approaching the real estate 
       Agents
•   Promoting the sites by Various Segments - Social Networking, Promotional Activates, Awareness, etc 
•   Understand the scope of the tourism industry in Maharashtra. 
•   Arrange a field trip for potential clients with real estate agents to Greenway project Wada properties

Summer Internship

Marketing Manager | Ex-OYO Rooms | Ex-Weddingz.in | Ex-Enkaptivate Events | Helping brands and startups with Growth Marketing strategy

My educational background has prepared me for a role in  Marketing. 

I can perform better service to help Brands & and start-ups with Brand Marketing,  Digital Marketing, influencer Marketing, etc.

My Passion for  Marketing working with brands on digital platforms, helping them to achieve 10x of the growth and creating awareness.  

Also, I love meeting new people and learning new things. In order to become a successful person says that I am a risk-taker and not afraid of challenges and obstacles.

I am always striving to bring 100% to the work that I do and my goal is to be happy with whatever I do.
 
If you want to talk more, regarding  marketing  just email me: at karan@theksdigital.in

Karan Saddar

NueGo

•Budget Planning + Optimisation to drive ROI 
•YouTube + Insta Channel as pillar for influencer handle to drive Organic Growth, SOV , WOM, Conversations
•Strategic timebound  ATL campaigns for Brand / Service Launch (Print/CTV/OOH/Radio)
•BTL Connects by way of Events/Exhibitions/On-Ground Activations i.e. Flash-Mobs
•Hyperlocal Targeted Customer Awareness and Acquisitions using Geo fencing by usage of “Near” 
•DV 360 Stack for Programmatic Acquisitions based on Geo fencing + Appography . 
•In Moment Engagement to improve Funnel Conversions 
•WhatsApp Channels for Customer Retention driving CLTV + Channel of Acquisition.
•CM.com set-up to drive Transactional/ promotional/ Service/ NPS/ Customer Sat’s surveys + dip stick MR.
•Evangelise/define/design Digital roadmap for customers to continually improve on UI/UX
•Hyper Segmentation of Customers to drive repeats and win-overs from Marketplace channels of Acquisitions enhancing CLTV.
•Proprietary Models like” MMM+ propensity+ Ad-stock+ affinity +In-Market audience sets to  Drive Effective usage of Mediums.
•Liaising with third parties like digital agencies and software vendors to optimise channels, lead gen, bidding and targeting strategies. 
•ML to  conquer business problems of optimum  i.e. Scheduling and networking for Maximising resource Utilisation 
•Patented Data Models for  enhancing  #EV's usage basis  preventive maintenance Schedules, network Planning, Revenue Realisation, Battery Life-cycle Optimisation and Infra Planning•	Strategic PR Handles for Launch of customer facing NueGo Brand and Establish Greencell as thought leader in e-Mass ( E-buses)
•Planned release of Advertorials+ Sound-bytes+ panel discussion featuring Management in Leading Publications to drive PR based SEO

Head Digital Innovation, Experience, Brand Creation & Data Analytics:- EV Platform

Confidential 

•Marrying 3rd Party data points with  Clients CDP  for  Hierarchical segmentations of end-users using PCA Analytics
•Decision Tree based models for deployment of Persona based Communication Channels/ mediums and Creatives 
•Lead/facilitate the Media Strategy and Media Planning processes across all paid media channels: Search, display, social, affiliate, Programmatic, RTB, DSP , SSP,  Fixed Buys, Alliances, SEO, Blogs, Web/App UI/UX  to enable holistic cross-channel strategies and activation plans..
•Establish Data driven culture by deployment of Analytics & Technology based CDP, DMP for Attribution modelling, Planning Insights, Performance enhancement &  Content creation to build strategies to improve the effectiveness of multichannel media programs.Client Leadership
•Proactively Interface with select senior client executives to provide though leadership on media strategies, tactics and performance across digital platforms, including display, video, search, mobile, social, RTB platforms, DSP, SSP, Automation Platforms and creative services for furthering Campaign Objectives & Cost Optimisation, Social Listening Tools  as well as other emerging media opportunities based on 
•Partners with Client Solutions leads in developing  and laying the road map for key strategic approach based on Real time experiments  A/B, Multi-variate Testing ranging from creatives, media buys, Campaign Analytics, Customer Intelligence, Media Analytics & No code  based Product UI/UX.Revenue Enhancement
•Drive revenue retention through increasing product adoption and media spend.
•Communicate efforts, wins appropriately to Executive team; helps ensure Performance Media Strategic vision and work is understood and visible to the industry, the clients and the broader agency.
•Activate customised  training programs for Team Members through Digital partners like Google/ FB/LinkedIn/ twitter
•Create Cadence for review within team

Chief Consultant:- Marketing & Data Analytics

CleverTap

Account Retention & Win-overs: 
•Drive Account Renewal rates by reducing Churn
•Laying down a well-defined structured timeline facilitating Customer Onboarding, Training 
•Developing Listening points on Customer Health Metrics vide NPS, G2C advocates along with developing Predictive Models for customer Churn basis a scoring model
•Map Customer Journey to standardize interventions & areas of incremental  improvement & Laying down a well-defined structured timeline facilitating Customer Onboarding, Training 
 Account mining & Account Based Marketing:
•Providing intellectual leadership in effective and innovative use of digital mediums
•Project management, lead the execution of digital campaigns across Engagement Mediums on CleverTap Platform
•Drive strategic innovation in terms of Granular understanding of Consumer Behaviour using Analytical models  like Clustering, Segmentation, Predictive Modelling  for furthering Campaign Objectives & Cost Optimisation
•Lead deployment DMP & presentation of Analytics led strategic digital narratives based on Real time experiments. 
•Expand Revenue source by creating strategies for Upselling & Cross-selling to customers& also by winning back Churned Customers by identifying unmet needs for Prioritizations of solutioning around them through Product Innovations. 
•Increase CLTV by increasing the product adoption rate
•Create Acquisition Opportunities for the Sales team through Customer Advocacy & Reference-ability
Team Management:
•Define objective performance Metrics for the team & establish Tracking systems for a seamless measurement of the same through deployment of effective relevant software.
•Create Cadence for review within team
•Align Training Programmes for enhancement of Knowledge base of Team Member’s 
Inter Team knowledge Sharing:
•Enabling Marketing team in creation of  Solutioning Content through Existing clients
•Aligning with  Product team in prioritising  Product Feature roadmap.

Director Customer Success (Driving Performance & Retention Metrics across Digital Channels)

Telloquent Solutions Pvt. Ltd, Zoomcars, Doctorc.in

Telloquent Solutions
Account Hunting: -
•Segmentation of new business targets for driving focussed efforts. 
•Design thinking approach to identify unmet needs for Prioritizations of solutioning around them so as to increase the Client Win ratio
•Comprehensive pitch strategies detailing  critical timelines, stakeholders, clear r&r, etc.
•Algorithmic Models for Commercial decision making taking into accounts manhours spent for design, Implementation & drawing insights from Campaigns
Account mining & Account Based Marketing:
•Providing intellectual leadership in effective and innovative use of digital mediums
•Project management, negotiation, purchase, and lead the execution of digital campaigns across Organic Channels Like SEO, Website & App UI/Ux and paid channels like SEM , Content Marketing, SMM
•Drive strategic innovation across all digital platforms, including display, video, search, mobile, social, RTB Platforms, Automation Platforms  and creative services for furthering Campaign Objectives
•Lead the development & presentation of Analytics led strategic digital narratives & experiments ranging from  creatives, media plans, media buys, Campaign Analytics, Media Analytics in terms of CPV, CPA, CPC, CPI
Strategic Marketing initiatives  www.zoomcars.in
•Work on Capacity Optimization of the Fleet by Way of Promoting Loyalty through exclusive campaigns designed for partners i.e. Payback, HDFC Bank Credit Cards, Weekend Gateways in association of Mahindra Holiday
•“Own a Vento for a day’ a special exclusive campaign designed in association with Volkswagen & Go Green campaign to promote usage of Electric Cars
Branding & Performance Marketing initiatives www.doctorc.in
•Exclusive Tie-up with Bajaj Allianz Health insurance as its preferred Healthcare partner for its healthcare camps & drives at corporates
•Use of FB Campaigns to run special Health Check  campaigns so as to change the narrative in people mind from being “Doctor Suggested” to “Preventive Health Care"

 Co founder:- 

OnMobile Global Limited

Digital Corporate marketing :- SEO, Social Media & BTL events
•Serve as Subject Matter Expert (SME) for Onmobile in servicing journeys of our Business Partners via our Responsive Web & app .
•Deploy design thinking approach for periodic content refreshment on our Corporate Website
•Off Page SEO initiatives like link seeding strategy, contest, content sharing through owned Social Media, Blogs, emailers.
•Organize webinars, whitepapers & case study publications based on futuristic scenarios
•On ground activations in events like MWC, Industry Body events i.e. Affiliate, FICCI,tech. Hackathons 
App & OTT product Marketing: - ( Global Markets)
•Own & drive the P&L and Product Management responsibility of OnmobileD2C apps & OTT products in markets across  US, Latam, Middle-East, Europe, SE Asian markets. 
•Lead a Team of 5
Customer Acquisition: -
•Roll-out specific Goal based targeted app install & subscriber acquisition campaigns using Programmatic ad platforms 
•Drive viral growth using paid Social Media channels like Facebook, Twitter, Youtube
•Expansion of channels of growth using affiliates.
Content Marketing App usage & Monetisation: -
•Promote curated content properties based on themes, genres of music, Top trending artists,
•Use of push media, owned social media & hearing channels for viral promotions of content.
•App usage driven customer segmentation approach enabling real time scheduling of ad & ad types to maximize e-CPM’s
•Strategic Tie-ups with other brands, events by Identifying & Capitalizing on Marketing Trend
Digital Marketing Analytics: -
•Deploying PCA & segmentation techniques to define key identifiers among consumer data  for customer segmentation 
•Promoting campaign efficacy using A/B and Multivariate tests
•Advanced planning, curation strategy of content with deployment of recommender system.
• Analytics platform integration Appsflyer, Tune, GA,Adobe,SEM rush, Firebase, FB & twitter analytics tools, Social Analytics like hootsuite, sprinklr.

Senior Manager - Digital Marketing & Analytics

Apalya Technologies

Digital & OTT App Marketing initiatives: -
•SEM & App Installs campaigns to reach out to TG and relevant audience using targeted Key words & content marketing strategies using Google, Bing, Admob, InMobi, Veserve engines and through service providers Airtel, Vodafone
•Optimize SEM campaigns so as to improve on the overall health and ROI for the campaigns using Adword, GA, Mixpanel & Appsflyer platforms
•Use of GDN & Yahoo display networks for brand promo campaigns centered around owned Film Properties.
•Email & In-app notifications to drive incremental usage of web & App using behavioral metrics
Strategic Alliance & SMM
•Innovative engagement campaigns based on contest/competition for sustained interest of Customers using Social Media Networks like Facebook i.e. “Hanks Best” pre-release campaign for Captain Phillips, Pre & Post release Promotions for Hollywood “Gravity” using specially branded merchandise from “Warner Bros”    
•Experiential co-promo Alliance with Sony pictures for “Amazing Spider man-2”
•Launch Promo campaigns with PVR Multiplexes using on and off-screen Properties i.e. app download through blue-tooth

Senior Manager Marketing- OTT (Web & App)

www.zansaar.com

Strategic/Brand, Co-promo Alliances
•Define & manage end to end the customer acquisition, revenue opportunity & Brand visibility through co-promo alliances with partners across verticals like Banking, Retail, Insurance, Telecom, Entertainment & Media i.e. Terrific Tuesday” campaign HDFC Bank,” eXclusives” campaign Amex; Jiyo Fit Campaign Bajaj Allianz /Yes Bank
•Integration of payment gateway options including multi bank EMI’s with select financial partners
•Review & draw learnings from performance all promotional campaigns using metrics like CPA, advertising spends saved & brand saliency opportunities created
Digital/Online Media: -
•Online media buying, banner advertising, affiliate marketing campaigns on CPA/CPT/CPL basis
•Increase brand recall through re-targeting & geo targeting Ad campaigns using Adwords.
•Design metrics based on Transactional, user behavior using Google analytics and Facebook analytics as tools resulting in opportunities to up-sell and cross sell.  
ATL/BTL: -
•Brand activations through TVC, Radio, Print media i.e. Launch of Zansaar.com store through tie-up with “GoodHomes”, Launch World food Category in association with NDTV Goodtimes “Vicky goes Veg” & “Masterchef”
•Innovative Branding and Brand reach campaigns through ATM networks and branches of financial partners.
•Influencer Marketing Programs to enhance brand assessment & experience: World Food category launch through an exclusive event with Tarla Dalal.

Senior Manager Marketing:- Digital, ATL/BTL Activations & Strategic Alliances,co-promo campaigns

AZ Research Partners Pvt. Ltd.

Customer Acquisitions
•	Acquired Banking, Auto and F&B clients 

Research Projects
a.	Need Gap analysis for Development of new products, services
b.	Brand positioning strategy based on Customer Perception.
c.	Design “ Customer reach” strategies for both Online and offline Medium 
d.	Plan, conceptualize  effective Online/Offline Customer engagement campaigns
e.	Measurement of Customer Satisfaction, Entrenchment and Advocacy

Associate Consultant

Club Mahindra

Key Successes

Customer Acquisitions
•	BTL campaigns for establishing Direct Customer Connects in Hyderabad, Bangalore And Chennai.
•	Doubled the Revenue for Hyderabad market from monthly average of 15.5 Crores to 3 Crores
•	Added Vijayawada, Mysore & Coimbatore  and Satellite Market Center

Loyalty & referral campaigns
•	Tie-ups with restaurants , multiplexes , Gyms, Salons for privileges for members
•	Regular Events  “ Meet the members “ to drive referral campaigns

REGIONAL MANAGER MARKETING

SHRIRAM LIFE INSURANCE COMPANY LTD

Brand Building & Product Launches
•	Vernacular Print Medium form New Product launches
•	In movie Product Placement campaigns
•	Events in District Hospitals for “New Moms” to promote Child Plans
•	Brand Integration of “Af- Life” with  Sanlam In SOUTH Africa
•	Launch of “ Funeral policy for SANLAM in South Africa

Manager Marketing

2nd Best Project in Design thinking @ MIT Sloan:3rd best Data Science Project @ IIMB
Skillsets:-Digital Marketing :-SEO,SEM, FB, Display , video campaigns, In-app , App Engagement , Use of Programatic Media, Social Media Campaigns on Facebook, Twitter.
Content Marketing:- Blogs, Infographics , Webinars, White-papers, Case Studies, Running Contest for user engagement on Social Media Channels  
Digital Analytics:- GA, SEMrush, Similar Web, Alexa, Hootsuite, Appsflyer, Tune, Firebase, Mixpanel 
Traditional Marketing:- ATL( TV, Radio, Print, OOH) , BTL( Events, Exhibitions, Seminars, On ground Activations)Data Science :- Big Data, Data Visualisation, Data Mining, Data Segmentation & Decision Analysis & ML using Data Science Language ( R, Advanced Excel, Solver, Minitab, SPSS)
Team & Process  - Team Set-up & Development , Process Set-up , deployment & Efficiency
Entrepreneurial:- Transforming  Lean Business to Enterprise Scale-up, Deploy Innovative Disruptive Business Models

taplio

The Battle

Karan Saddar

Devranjan Dash

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