Unlimited Living LLC

I empower conscious and growth-minded individuals and entrepreneurs to take ownership of their experiences by embracing intentionality and self-awareness so that they can unlock their full potential and lead lives of purpose and fulfillment

Founder | CEO | Coach Consultant

Materiall

Vice President Strategy

Jvaala Creative Enterprise & Academy Pvt. ltd.,

As a solopreneur, I handled all facets of running my Jewelry business from Ideation, Creation, Fabrication, Inventory Management, Production Management, Vendor Management, Payroll, Social media, events, sales, and Marketing. 

I also worked one on one with clients to create one of a kind custom Jewelry that was truly their own.

Founder & CEO

JVAALA JEWELS & GIFTS

Built the brand from scratch and made it successful both online and offline within the first year of launch.

Jewelry Maker, Designer and Instructor

Ecron Acunova

Clinical Database Programmer

Clinical Data Coordinator

Empowering Coaches & Service Providers | Build a Thriving, Life-Optimized Business | Inner-Outer Systems Strategist | 15+ Years in Entrepreneurship | Day 18 of 100 day posting Experiment

"𝗧𝗿𝘂𝗲 𝗦𝗲𝗹𝗳-𝗘𝗺𝗽𝗼𝘄𝗲𝗿𝗺𝗲𝗻𝘁 𝘀𝘁𝗮𝗿𝘁𝘀 𝗳𝗿𝗼𝗺 𝘄𝗶𝘁𝗵𝗶𝗻" - I live by these words.

My life has taught me three important things:

1.  We engage with the world through our Mindspace. So, guard it.
2. We have the ability to co-create our reality. Choose wisely.
3. Everything Is Figureoutable. Just go with the flow.

These foundational insights have been the compass guiding me through 5+ diverse career landscapes, from medicine to research to goldsmithing to corporate leadership including landing a $3M seed fund for the company I worked for when I knew next to nothing about pitching. Not to forget my latest transition to a full-time coach consultant. 

In addition to the personal challenges of marrying young, losing multiple pregnancies, overcoming ~3 years of physical disability... these are the experiences that make me the person that I am today.

And, in the face of adversity, I have learned to find strength in unconditional acceptance of all that life presents.

Over the years, I've also learned to 𝘀𝘁𝗮𝘆 𝗰𝗮𝗹𝗺 𝗮𝗻𝗱 𝗰𝗼𝗺𝗽𝗼𝘀𝗲𝗱 in a world that feels mostly out of control, primarily by...

→  Consciously curating my Mindspace 
→  Separating Expectations from the Emotions.
→  Embracing fluid systems that provide Control & Clarity. 

Now, I help others navigate their paths with what I've learned.

In my work with my clients, I have helped high-impact professionals & entrepreneurs to…

→  Become Master Managers of their Mindspaces. 
→  Embody calmness in stressful environments
→  Create adaptable systems & workflows
→  Navigate challenges with Confidence
→  Become a Master Communicator
→  Become Mindfully Productive
→  Get Intentionally Organized
→  Embrace Resilience

And, all of this revolves around the exploration of our true self. 

That is why, I said "True Self-Empowerment starts from within" 

This journey of mine? It's taught me that.   

And, through coaching, I hope to help others create a peaceful internal landscape along with a productive and organized external environment. 

And, 𝗜𝘁 𝗮𝗹𝗹 𝘀𝘁𝗮𝗿𝘁𝘀 𝘄𝗶𝘁𝗵 𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 that consciously transitions to 𝗜𝗻𝘁𝗲𝗻𝘁𝗶𝗼𝗻𝗮𝗹 𝗔𝗰𝘁𝗶𝗼𝗻. 

As a multi-passionate entrepreneur, I share my thoughts on Business Planning, Mindful Productivity and Personal Growth.

If you're ready to take control of your personal & professional life and show up as a calm, clear, composed, and confident leader, let's talk.

Kappu Anand, ACC

Stephanie Schwab

Crackerjack Marketing

Crackerjack Marketing is the digital marketing agency lifting B2B brands higher. We’re ready to spark your brand’s growth through a diverse range of digital marketing solutions, including Executive LinkedIn, social media marketing, content marketing, digital advertising, influence marketing, and more.

Founder/CEO

The Networkist

Subscribe to The Networkist weekly email newsletter to read how top LinkedIn voices and creators do what they do on LinkedIn - and put their tips, tech, and learnings to use in your own personal brand development.

Editor in Chief

HARBOUR.SPACE

I am the co-director and a member of the teaching faculty for Harbour.Space's innovative digital marketing programme. This international, English-based university has two locations, in Barcelona, Spain,  and Bangkok, Thailand, and attracts students from all over the world to their one-year Master's and three-year undergraduate programs focused on all aspects of high-tech entrepreneurship.

As co-director I set the curriculum for the digital marketing programme, including developing course descriptions, advising on faculty hires, and mentoring faculty to deliver high-quality courses.

I also teach Digital Strategy & Platforms and Content Marketing & Social Media on both campuses, and advise students on their entrepreneurial ventures and pitches.

Co-Director & Faculty, Digital Marketing Programme

Loyola University Chicago

I led Quinlan's Digital Marketing Strategy certificate program and taught undergrad and MBA courses in digital marketing, social media and content marketing.

Adjunct Faculty, Quinlan School of Business

Digital Family Summit

Digital Family Summit is the first-of-its-kind conference for tween and teen digital influencers and their families. Up-and-coming content creators learn new blogging and vlogging skills, form communities with other like-minded bloggers and vloggers, and gain insight into new content and creative strategies.  Parents, many of whom are bloggers in their own right, will explore how to integrate digital activities into family life, discuss keeping kids safe online, and learn new skills, too!  The first Digital Family Summit was held in 2012 in Philadelphia, PA and the second in 2013 in Baltimore, MD.

Founder / Conference Director

Social Media School

Social Media School teaches busy professionals how to use social media for their business: spending the least amount of time and money but with the biggest results. Our goal is to help participants understand the principles of social marketing and inspire them to use them in ways that will take their businesses, or careers, to the next level.

Founder/Faculty

Hashtracking

Advisor to bootstrapped early stage tech company, Hashtracking, providing real-time intelligence for hashtags.

Advisor

Kaplow Communications

Led agency-wide social media strategy practice for a leading New York City-based corporate and consumer communications agency with top-tier global clients. Managed integrated social media/PR program development and execution, client relations and thought leadership for practice sectors including beauty/fashion, technology, retail, Internet and e-commerce.  

Provided high-level strategic counsel as well as day-to-day program management to clients including Skype, Timex Group, Target, T-fal, CVS/Pharmacy and Alberto Culver.

SVP and Executive Director, K:Drive

Converseon, Inc.

Led operations and client services for rapidly growing social media marketing agency, from new business development through to engagement quality management. Developed client strategies for a variety of engagement types, including social media monitoring (buzz monitoring), social media engagement, acquisitions marketing and search marketing.  Pitched, won and managed engagements with global and top US clients including General Motors, Allstate, Bank of America, IBM, Hilton Hotels, Graco Baby, Siemens, and Dow Chemical.

Vice President

SendTraffic, a Division of Atrinsic

Formerly Traffix, Inc.  

Developed and managed all marketing, communications, and public relations efforts for online dating websites with over 3 million members and $8 million in annual revenues  Selected PR firm and initiated PR effort for iMatchup, resulting in over 30 significant placements in print, radio and TV in approximately four months; acted as national spokesperson for iMatchup.com with print, radio and TV appearances.  Built in-house affiliate program from scratch, including all software and marketing development.

Director of Affiliate Marketing; Marketing Director, iMatchup.com

Helping B2B executive and thought leader teams get active on LinkedIn, leveraging their personal brands to enhance corporate objectives. | American in Spain

We’ve all been talking about corporate social media for more than 25 years.

But now we’re in age of people. Human to human. People buy from people.

It’s time to combine your corporate social media and marketing with that of your individuals.

Yup, you heard me: It’s time for your executives to get active, particularly on LinkedIn.

So how do you do it?

Executives are: 
- Busy
- Doing their jobs
- Mentoring people
- Managing stakeholders
- Maybe not the greatest writers

If your executive needed a speech, you’d hire a ghostwriter, right?

That’s all well and good if it’s a one-off.

↳ Your corporate social media isn’t a one-off. 

It’s:

✓ Planned
✓ Integrated
✓ Part of your overall marketing and comms strategy

So your executive content needs to be part of that planning and strategy as well.

At Crackerjack Marketing, we’ve been doing corporate social media for 14 years, for clients like HP, Avalara, Medtronic, Pernod Ricard, and Citizen Watch.

And in the past few years, we’ve been trusted to be the social media arm of CEOs, Managing Directors, and VPs too.

We take a strategic approach to personal brands.
We work hard to align personal brand social with corporate social.
We create content that works for the executive as well as the brand.

Because your people are brands in their own right. 

So let's talk transformation. Your executives, and corporate brand, deserve the stage.

Get in touch to learn more, my booking link is at the top of my profile.

Crackerjack Marketing brings clients the best in social media and digital strategy, led by experts in the fields of social media, influence marketing/blogger relations and content marketing. Our business is people-driven: we provide exceptional levels of service to brands and build fruitful relationships with influencers. Our service offering is centered around developing marketing strategy, executing on marketing plans, and training clients to take on their own social media or digital marketing campaigns.

You don’t need a big team to win on LinkedIn.

I met three founders who proved it.

They run a small B2B SaaS company — no marketing department, no social media manager, not even a part-time intern. Just the three of them.

When we first talked, they were frustrated. Their competitors had entire teams cranking out polished videos and branded graphics. 

They couldn’t keep up — and honestly, they didn’t want to.

I suggested a simple plan: We created swim lanes for each persons' content.

• The CEO would share leadership and vision.
• The CTO would post product insights and lessons learned.
• The COO would talk about culture and operations.

No corporate voice. No content calendar chaos. Just three humans, showing up consistently. (Only about twice a week per person!)

And they used my favorite LinkedIn tip ever: They all accompanied their posts with photos of themselves as often as possible. (This is really human, creates tons of trust.) (See what I'm doing here?)

Six months later, LinkedIn has become their top source of leads. 

The takeaway: You don’t need a marketing army. You need authenticity, consistency, and a clear voice.

Working with B2B leaders to turn their LinkedIn presence into their most powerful sales and hiring tool. | Social & content marketer | xPwC | Professor of digital marketing | Chicagoan in Barcelona

Don't use your job title in your headline.

No, really—make it stop! 🛑

Your job info is elsewhere in your LinkedIn profile.

Make your headline about you, the person, not the job.

I teach LinkedIn profile optimization to both marketing graduate students and top executives.

Here are my top tips for crafting a compelling headline:

➡️ Write in 1st person!
➡️ Keep it human and engaging
➡️ Use keywords, but not too many
➡️ Add pipes | to include other specifics
➡️ Including something personal or clever
➡️ Say what you do without using your job title
➡️ Include your “why” or passion for what you do

The first 7-9 words show up when you comment 
→ Make them count!

And here’s my MadLibs 😜 for headlines:

“I help [ideal client/company] [action verb for what you do] and I’m different because I [how you do it differently]”

Here’s my latest headline, what do you think?

↳ Working with B2B leaders to turn their LinkedIn presence into their most powerful sales and hiring tool | Social & content marketer | xPwC | Professor of digital marketing | Chicagoan in Barcelona

(Personally I think it's too long, now that I'm seeing it here. I'm going to work on that today.)

Comment your headline and I'll give you my feedback!

Last week I trained a group of trainers.

Intimidating? Yes.

Hella fun? Also yes.

Our client Sense & Respond Learning convened a day-long workshop for their Certified Training Partners, here in Barcelona, with trainers from the US, UK, India, and Spain.

My part of the workshop, about LinkedIn for marketing, gave the trainers:

• A framework for determining their content pillars
• Knowledge of how the LinkedIn algorithm works
• How to use connection requests strategically
• Why commenting > posting some of the time
• A matrix for outlining their post topics

The group had great questions and helped me keep the session lively and fun.

I got excellent feedback, including:

"Stephanie's presentation on Marketing Through LinkedIn gave me tips and techniques that I feel may finally help me break through"
 
and

"Stephanie at Crackerjack is a LinkedIn expert who knows the strategies to help you maximize the platform’s potential. Her clear, direct communication made the session efficient and highly productive."

Reach out if you want a LinkedIn workshop for your business. I'd love to do this for you and your colleagues!

Why execs stall on LinkedIn
(and why it’s not fear or time)

• No one gave them a prompt
• They don’t want to sound fake
• They don’t know what’s “allowed”
• They're simply overwhelmed with info

They’re stuck because no one helped them start.

Give them scaffolding, not just strategy.

The secret to LinkedIn? Commenting.

Commenting has the magic power to transform your LinkedIn experience.

When you do consistent outbound commenting you get:

- A stronger network
- Increased online visibility
- Noticed by potential clients
- To be seen as a thought leader
- Stronger relationships with partners
- More impressions & engagement on your content

"But commenting on stranger's posts feels awkward," you say.

I hear you. 

It took me 18 out of the 20 years I've been on LinkedIn to get truly comfortable with outbound commenting.

I make commenting a game, and I'm very competitive even with myself, so this works for me.

Try this →

Every day, comment:

1. On one post that doesn't yet have any comments
2. On 5 posts that are industry peers
3. On 5 posts of potential clients
4. On 5 posts of top creators

That's 16 comments a day.

Does it feel like a lot? Sure. But it goes fast.

Remember to make your comments better than AI = 
• More than 2-3 words
• But not a whole novel
• Avoid platitudes
• Tag the author 
• Be kind
• Or argue respectfully

A consistent commenting strategy has been working wonders for my LinkedIn growth. 

If you've been lurking on my posts and not commenting, now's the time—say hi in the comments!

♻️ And please repost if this will be valuable to your network (or a reminder to yourself!)

Learning in public is a new competitive advantage.

My client, Joshua Seiden, spent all of August learning how to use AI—not just reading about it, but actually using it every day in some way.

He didn’t turn it into a campaign or a content plan. He just shared what he was learning. One short blog post every day: 
• what worked
• what didn’t
• what surprised him

And at the end he wrote a summary of his monthlong AI journey.

No buzzwords. No “expert” talk. Just honest reflections from a leader figuring it out in real time.

Throughout the month, his posts on LinkedIn about his AI experiments were getting lots of engagement. New people started following him. Lots of people went from LinkedIn to his Substack to see the entire series. 

In fact, the first LinkedIn post about this experiment is one of his top posts for the entire year.

Because people don’t just want thought leaders anymore. They want 𝘭𝘦𝘢𝘳𝘯𝘦𝘳𝘴.

Josh showed that being curious in public builds more credibility than pretending to have all the answers.

If you’re exploring something new—AI or otherwise—don’t wait until you’ve mastered it. Start sharing while you’re still figuring it out.

Transparency, honesty, openness...
That's what makes people trust you.

(𝘐𝘮𝘢𝘨𝘦 𝘦𝘥𝘪𝘵𝘦𝘥 𝘸𝘪𝘵𝘩 𝘈𝘐 𝘵𝘰 𝘳𝘦𝘮𝘰𝘷𝘦 𝘰𝘵𝘩𝘦𝘳𝘴 𝘧𝘳𝘰𝘮 𝘵𝘩𝘦 𝘱𝘩𝘰𝘵𝘰.)

“Build it, and they will come.”

Nice idea. But in marketing? It’s a myth.

You can create the smartest program, the most beautiful website, the most thoughtful offer—but if nobody knows about it, nobody comes.

Marketing isn’t optional. It’s the bridge between what you’ve built and the people who need it.

And that bridge doesn’t just appear when you launch something.

You build it brick by brick:
→ showing up where your audience already spends time
→ sharing ideas that prove your expertise
→ earning trust long before you sell anything

I see so many leaders pour everything into the build stage—then wonder why the results don’t follow.

But marketing isn’t about crowds. It’s about connection.

People can only come if they know you exist.

Stop sharing stupid graphics.

There, I said it.

I don’t want to see your AI-generated image of a book on a desk. 

Or a bland quote graphic. 

Or a stock photo with words slapped on top.

Because text-only posts don't perform quite as well as image posts, you 𝗱𝗼 want images much of the time.

But there are better ways to create images!

1. Show your face
   Using a photo of you helps people connect with you, and builds trust
   
2. Share an infographic
   Try napkin.ai to turn your ideas into diagrams
   
3. Show and tell problem/solution
   Make a mini-case study into a visual or carousel

4. Take a photo of something funny
   It'll be eye-catching and enjoyable
   
5. Find behind-the-scenes moments  
   Show your workspace, your team, or your process in action
   
6. Use real screenshots  
   Share a snippet from a client message, presentation, or data chart (with permission) 
   
7. Create handwritten notes or sketches  
   Snap a photo of your notebook or whiteboard—authentic and shows your thought process
   
8. Show product or project in the wild  
   It's your stuff doing its job—a live event, a client using it, or a result in action

Make it real, make it personal.

Just please stop with the AI slop images. Please.

(♻️ Save or share this so you don't lose these ideas!)

Most corporate leaders say they want their executives to “be more active on LinkedIn.”

But here’s the problem: There’s rarely a clear connection between what executives post and what the 𝘤𝘰𝘮𝘱𝘢𝘯𝘺 is trying to achieve.

That’s where alignment matters.

Your executives’ content should support your corporate goals — not sit off to the side as “personal branding.”

For example:

• Launching a new initiative? 
  → Share the 𝘸𝘩𝘺 behind it.
  
• Trying to attract new clients? 
  → Talk about customer problems you’re solving.
  
• Hiring? 
  → Let leaders share real stories about team culture.

When your LinkedIn strategy aligns with your corporate strategy, your leaders become powerful ambassadors and amplifiers for the business.

That’s the difference between just “posting” and building influence that moves the company forward.

Here’s how to do it ↓

(Save this or share it to show to your team!)

I run a global business from 3 continents — here’s what’s real and what’s not.

People love the idea of “working from anywhere.” And yes, sometimes it’s exactly as good as it sounds.

Morning calls from Spain 
Midday client meetings in the U.S. 
Late night strategy sessions while I’m in Thailand

But let’s be honest — it’s not all sunshine and pad thai.

What works:
• I can work with clients and team members anywhere in the world
• My days are varied and sometimes pretty exciting
• I get fresh perspective every time I change locations

And what doesn't:
• Perfect balance (time zones can be brutal)
• Being flexible means I rarely turn off phone notifications
• Travel takes a toll, even more every year it seems

Running a global business sounds glamorous, but it takes systems, boundaries, and a sense of humor to make it work.

Still, I wouldn’t trade it. 
Because for me, the trade-off is freedom. 
And that’s worth everything.

taplio

The Battle

Kappu Anand, ACC

Stephanie Schwab

Followers

Posts

Engagements

Likes

Performance ScoreStephanie Schwab's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Kappu Anand, ACC

Stephanie Schwab

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Stephanie Schwab's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreStephanie Schwab's LinkedIn Performance