Unlimited Living LLC

I empower conscious and growth-minded individuals and entrepreneurs to take ownership of their experiences by embracing intentionality and self-awareness so that they can unlock their full potential and lead lives of purpose and fulfillment

Founder | CEO | Coach Consultant

Materiall

Vice President Strategy

Jvaala Creative Enterprise & Academy Pvt. ltd.,

As a solopreneur, I handled all facets of running my Jewelry business from Ideation, Creation, Fabrication, Inventory Management, Production Management, Vendor Management, Payroll, Social media, events, sales, and Marketing. 

I also worked one on one with clients to create one of a kind custom Jewelry that was truly their own.

Founder & CEO

JVAALA JEWELS & GIFTS

Built the brand from scratch and made it successful both online and offline within the first year of launch.

Jewelry Maker, Designer and Instructor

Ecron Acunova

Clinical Database Programmer

Clinical Data Coordinator

Empowering Coaches & Service Providers | Build a Thriving, Life-Optimized Business | Inner-Outer Systems Strategist | 15+ Years in Entrepreneurship | Day 18 of 100 day posting Experiment

"𝗧𝗿𝘂𝗲 𝗦𝗲𝗹𝗳-𝗘𝗺𝗽𝗼𝘄𝗲𝗿𝗺𝗲𝗻𝘁 𝘀𝘁𝗮𝗿𝘁𝘀 𝗳𝗿𝗼𝗺 𝘄𝗶𝘁𝗵𝗶𝗻" - I live by these words.

My life has taught me three important things:

1.  We engage with the world through our Mindspace. So, guard it.
2. We have the ability to co-create our reality. Choose wisely.
3. Everything Is Figureoutable. Just go with the flow.

These foundational insights have been the compass guiding me through 5+ diverse career landscapes, from medicine to research to goldsmithing to corporate leadership including landing a $3M seed fund for the company I worked for when I knew next to nothing about pitching. Not to forget my latest transition to a full-time coach consultant. 

In addition to the personal challenges of marrying young, losing multiple pregnancies, overcoming ~3 years of physical disability... these are the experiences that make me the person that I am today.

And, in the face of adversity, I have learned to find strength in unconditional acceptance of all that life presents.

Over the years, I've also learned to 𝘀𝘁𝗮𝘆 𝗰𝗮𝗹𝗺 𝗮𝗻𝗱 𝗰𝗼𝗺𝗽𝗼𝘀𝗲𝗱 in a world that feels mostly out of control, primarily by...

→  Consciously curating my Mindspace 
→  Separating Expectations from the Emotions.
→  Embracing fluid systems that provide Control & Clarity. 

Now, I help others navigate their paths with what I've learned.

In my work with my clients, I have helped high-impact professionals & entrepreneurs to…

→  Become Master Managers of their Mindspaces. 
→  Embody calmness in stressful environments
→  Create adaptable systems & workflows
→  Navigate challenges with Confidence
→  Become a Master Communicator
→  Become Mindfully Productive
→  Get Intentionally Organized
→  Embrace Resilience

And, all of this revolves around the exploration of our true self. 

That is why, I said "True Self-Empowerment starts from within" 

This journey of mine? It's taught me that.   

And, through coaching, I hope to help others create a peaceful internal landscape along with a productive and organized external environment. 

And, 𝗜𝘁 𝗮𝗹𝗹 𝘀𝘁𝗮𝗿𝘁𝘀 𝘄𝗶𝘁𝗵 𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 that consciously transitions to 𝗜𝗻𝘁𝗲𝗻𝘁𝗶𝗼𝗻𝗮𝗹 𝗔𝗰𝘁𝗶𝗼𝗻. 

As a multi-passionate entrepreneur, I share my thoughts on Business Planning, Mindful Productivity and Personal Growth.

If you're ready to take control of your personal & professional life and show up as a calm, clear, composed, and confident leader, let's talk.

Kappu Anand, ACC

Optum

Detail-oriented Senior Technical Writer with strong experience in writing, reviewing, editing, formatting, revising, and standardizing various types of technical documents possesses strong experience in a regulatory environment, thereby certifying adherence to various compliance standards.
 
Experience in healthcare a must. Microsoft Office Suite 365 (including Microsoft Visio), Adobe Technical Communication Suite (including Adobe FrameMaker, Acrobat Pro, and RoboHelp), Adobe InDesign, Help Authoring using Adobe RoboHelp, Change Control Boards, Agile Software Development, Style Guides, Jira and Confluence, GitHub and ZenHub, Trello and Monday, Slack and Microsoft Teams.

Imaging Technical Writer

JohnTheWordsmith LLC

Storyteller-In-Chief

Merative

Created new documentation suites for cognitive AI solutions: Liver, Prostate, and Breast. Collaborated with leadership and internal and external stakeholders (e.g., development, QA / RA, implementation, support, training) for Merge Imaging division.
• Accountable for Radiology Imaging System (RIS), Merge Unity PACS, and Watson Health Imaging Analytics documentation suites.
• Created and edited user guides, system administration manuals, installation and upgrade instructions, and release notes utilizing Adobe FrameMaker.
• 100% perfect record meeting financial and time budgets throughout entire tenure.

Sr. Technical Writer

Created and edited user guides, system administration guides, installation and upgrade instructions, and release notes utilizing Adobe FrameMaker. Collaborated with interdisciplinary team members within the Merge Imaging division to accomplish project goals and objectives.

Information Developer

Merge Healthcare, an IBM Company

Managed and oversaw the documentation suites for Merge Dashboards, Merge Documents Management (MDM), and Merge Financials.
• Utilized Adobe FrameMaker to generate and refine user guides, system administration guides, installation and upgrade instructions, and release notes.

Senior Technical Writer

October, 2015 - Merge acquired by IBM for its Watson Health division

Responsible for documenting the Merge Cardio, Merge Dashboards, Merge Documents Management (MDM), and Merge Financials product lines.

Technical Writer

Amicas

Provided comprehensive management and oversight of the documentation suites encompassing Merge Hemo, Merge Cardio, Merge Dashboards, Merge Documents Management (MDM), and Merge Financials.
• Employed Adobe FrameMaker to create and enhance user guides, system administration guides, installation and upgrade instructions, and release notes.

Emageon

TEKsystems

Worked on contract at WEA Trust in Madison, WI from Halloween, 2005 - 2008.
Worked on contract at Metavante in Milwaukee, WI.

Contractor at WEA Trust in Madison, Wisconsin. Created documentation and online help topics for QNXT claims system. Developed online help topics and Business Process Re-engineering swim lane flowcharts.

Technical Writer / Help Author / BPR

Camtronics Medical Systems

Created CardioWorks EMR document suite in Adobe FrameMaker and Help topics using WebWorks. Collaborated with Product Development, Quality Assurance and Regulatory Affairs, Implementation and Technical Support, and Marketing departments to guarantee accuracy and comprehensiveness of IFUs. Verified that IFUs underwent review, approval, and release in accordance with quality system. Collaborated with Tech Comm team members to share knowledge and best practices.

Storyteller, wordsmith, pleasant chap

I'm a writer and storyteller for business and pleasure. I help clients learn reverse-engineer their career stories and craft their narratives for maximum impact.* 

A veteran of cohorts from Lara Acosta (Personal Branding), Taylin John Simmonds (Twitter Copywriting), I'm currently in Dakota Robertson's ghost writing cohort, and will join Michael Margolis' Narrative Influence cohort in the summer.

My background is as an experienced Senior Technical Writer working in the hospital & health care industry with a specialization in medical devices for over 20 years as a writer and editor. 

My speciality is working as a liaison between technical / Subject Matter Experts and end-users. (And my ADHD superpower of hyper-focus gives me an extra gear!)

* > I'm not currently offering a storytelling service for Inbound leads (but I'm busy creating one with an Alpha client who tracked me down and got me started thinking about what such a program / service like that might look like).

tl-dr: Stay tuned...

John Cook

Stop asking your art to pay your bills.

When Elizabeth Gilbert was starting out, she made a promise to her writing:
“I will never ask you to support me. I will support you.”

That’s not a catchy quote — it’s a manifesto.

She was saying: 
If I have to pour coffee, I’ll pour coffee. 
If I have to drive Uber, I’ll drive Uber. 
If I have to sling wings at Hooters, I’ll sling wings. 

But I 𝘸𝘪𝘭𝘭 𝘯𝘰𝘵 make my art dance for money.

Because she understood the brutal paradox every creator faces: 
1️⃣ You want to write what you 𝘸𝘢𝘯𝘵 to write. 
2️⃣ Nobody wants to read your sh*t — yet.

Gilbert didn’t freak out. 
She made a long-term bet. 
On her talent. 
On her truth. 
On her eventual audience.

She decided her art wasn’t responsible for her rent. She was responsible 𝘵𝘰 her art.

And because she kept that promise — her art grew strong enough to support her in return.

Don’t make your creativity carry your financial anxiety. 
Feed it. Protect it. Let it grow teeth and wings first.

If you keep your end of the bargain, someday it’ll carry you further than you dreamed.

Here's something that might surprise you.

Even if you never plan to write science fiction or fantasy, you should practice writing it anyway.

I know that sounds weird, but hear me out.

When you write a realistic scene, you get to lean on assumptions.

Your character walks into a Starbucks. You know what a Starbucks looks like. Your reader knows what a Starbucks looks like. So you can write: "She walked into the Starbucks and ordered a latte."

Done. The reader fills in the rest.

But what if your character walks into a spaceship's navigation deck? Or a wizard's tower? Or an alien bazaar?

Now you have a problem.

Your reader has zero frame of reference. You can't rely on their assumptions anymore. You actually have to describe the setting. And you have to do it without boring them with paragraphs of description.

This is where two techniques become critical:

1. Just In Time Exposition (JITE): 
   Only tell the reader what they need to know right when they need to know it. Not before.
   
2. Minimum Relevant Exposition (MRE): 
   Only tell the reader the minimum of what they need to know right then. Only what's absolutely necessary and relevant to what's happening in that moment.

Together, these techniques force you to be disciplined about what you show your reader and when you show it.

What writing exercises have helped sharpen your skills in unexpected ways?

One line. One tweak. Total transformation.

When Michael J. Fox joined Back to the Future, he didn’t just replace another actor — he replaced the energy on set.

At first, his co-star Lea Thompson wasn’t a fan.
He was “the sitcom guy.”
Too bouncy. Too big. Too… TV.

But then he made one little tweak.
In one early scene, his character said, 'Where are my pants?'
and she said, 'Over there.'

Fox paused.
“There’s a joke to be had here,” he said.
“What if you say, ‘Over there in my hope chest?’”

Director Robert Zemeckis loved it.
They tried it.
The room exploded with laughter.

Thompson saw what he brought: rhythm, timing, intuition.
That one change didn’t just make the line sing — it shifted the relationship.

That’s storytelling. Change a single beat, a single word, a single pause… and you change the chemistry.

Lesson for writers and communicators:
If a scene feels flat, it might not be the whole story that’s broken. It might just be one line waiting for its “hope chest” moment.

Your story lives or dies in the first 30 seconds.

Because you’re giving background instead of impact.

Stop starting with “So, let me give you some context…” 
Start with the moment that matters.

Movies don’t open with James Bond brushing his teeth*—they open mid-chase.

Lead with action. 
Lead with emotion. 
Then add just enough context to make it clear.

Minimal backstory. 
Maximum impact.

What story of yours needs a stronger start?



* 𝘐 𝘥𝘪𝘥𝘯'𝘵 𝘵𝘩𝘪𝘯𝘬 𝘐 𝘤𝘰𝘶𝘭𝘥 𝘧𝘪𝘯𝘥 𝘢𝘯𝘺 𝘪𝘮𝘢𝘨𝘦𝘴 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦 𝘴𝘦𝘢𝘳𝘤𝘩 '𝘑𝘢𝘮𝘦𝘴 𝘉𝘰𝘯𝘥 𝘵𝘰𝘰𝘵𝘩𝘣𝘳𝘶𝘴𝘩' 𝘣𝘶𝘵 𝘐 𝘸𝘢𝘴 𝘸𝘳𝘰𝘯𝘨.

Aidan Brannigan knows a secret… sometimes all you need for marketing is a little sleight of hand.

Yesterday, Aidan pulled off a simple magic trick, a raisin ruse that worked like a charm.

But first, let's talk about one of my favorite movies from writer / director Christopher Nolan...

In THE PRESTIGE, Michael Caine's Cutter character explains that every magic trick has three acts:
• The Pledge
• The Turn
• The Prestige

And if you look closely, that’s also how the smartest marketers work as well.

1. The Pledge 
   The magician shows you something ordinary — a bird, a man, a box. The audience relaxes. They think they understand what’s coming.
   
   Aidan did this with humor. He said raisins are dried blueberries. Silly? Sure. But disarming. It invited people to play. 
   
   That’s the point — trust through laughter.
   
2. The Turn 
   Then comes the twist. The bird vanishes. The box is empty. 
   
   Or in this case, thousands of people pile into the comments to correct him — and in doing so, amplify his reach.
   
   The trick isn’t deceit. It’s direction. A shift in focus that turns an ordinary post into a viral conversation.
   
3. The Prestige 
   And finally, the reveal. The thing that vanished returns, transformed. 
   
   The “funny guy” shows he’s not just witty — he’s strategic. He turns attention into trust. 
   
   Curiosity into credibility. Conversation into clients.
   
That’s not manipulation. That’s mastery.

Here’s the truth beneath the illusion:
The best marketing doesn’t shout. 
It whispers, invites, and lets the audience lean closer.

Because great magicians and great marketers share the same secret — they both know how to turn 𝘸𝘰𝘯𝘥𝘦𝘳 into 𝘣𝘦𝘭𝘪𝘦𝘧 and lurkers into buyers.

(𝘈𝘯𝘥 𝘐 𝘫𝘶𝘴𝘵 𝘶𝘴𝘦𝘥 𝘴𝘵𝘰𝘳𝘺𝘵𝘦𝘭𝘭𝘪𝘯𝘨 𝘵𝘰 𝘮𝘢𝘬𝘦 𝙢𝙮 𝘱𝘰𝘪𝘯𝘵.)

* IANAM - I am not a marketer

The One Ring wasn’t a MacGuffin.

A MacGuffin (a term from Alfred Hitchcock) is an object that drives the plot but whose specific nature doesn’t really matter. It’s something the characters care about deeply, but the audience doesn’t need to. 

Classic examples are:
• The briefcase in 𝘗𝘶𝘭𝘱 𝘍𝘪𝘤𝘵𝘪𝘰𝘯
• The microfilm in 𝘕𝘰𝘳𝘵𝘩 𝘣𝘺 𝘕𝘰𝘳𝘵𝘩𝘸𝘦𝘴𝘵

So if everyone in The Lord of the Rings was chasing the One Ring, why isn't it a MacGuffin?

Here are 3 reasons why Tolkien’s most famous object breaks the rulebook:

1️⃣ 𝗔 𝗠𝗮𝗰𝗚𝘂𝗳𝗳𝗶𝗻 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗺𝗮𝘁𝘁𝗲𝗿. 
Hitchcock defined it as an object that drives the plot but doesn’t actually 𝘮𝘦𝘢𝘯 anything. The briefcase in 𝘗𝘶𝘭𝘱 𝘍𝘪𝘤𝘵𝘪𝘰𝘯. The microfilm in 𝘕𝘰𝘳𝘵𝘩 𝘣𝘺 𝘕𝘰𝘳𝘵𝘩𝘸𝘦𝘴𝘵. We care because the characters care — not because of what it is.

2️⃣ 𝗧𝗵𝗲 𝗢𝗻𝗲 𝗥𝗶𝗻𝗴 𝙢𝙚𝙖𝙣𝙨 𝙚𝙫𝙚𝙧𝙮𝙩𝙝𝙞𝙣𝙜. 
It’s not just a quest token — it’s the embodiment of temptation. Power itself. The Ring corrupts everyone who touches it. Frodo. Boromir. Gollum. Even Gandalf fears it. It’s a mirror that shows what kind of person you are.

3️⃣ 𝗜𝗳 𝘆𝗼𝘂 𝗿𝗲𝗽𝗹𝗮𝗰𝗲𝗱 𝗶𝘁, 𝘁𝗵𝗲 𝘀𝘁𝗼𝗿𝘆 𝘄𝗼𝘂𝗹𝗱 𝗰𝗼𝗹𝗹𝗮𝗽𝘀𝗲. 
Swap the Ring for a gem or scroll, and 𝘛𝘩𝘦 𝘓𝘰𝘳𝘥 𝘰𝘧 𝘵𝘩𝘦 𝘙𝘪𝘯𝘨𝘴 stops working. It’s not the chase that matters — it’s the moral decay, the mercy, the struggle for the soul.

👉 So when should you use a MacGuffin—and when should you aim higher?
• 𝗨𝘀𝗲 𝗮 𝗠𝗮𝗰𝗚𝘂𝗳𝗳𝗶𝗻 when you need motion. 
  Perfect for thrillers, mysteries, and adventure stories where the chase reveals character through action.
  
• 𝗨𝘀𝗲 𝗮 𝘁𝗵𝗲𝗺𝗮𝘁𝗶𝗰 𝗲𝗻𝗴𝗶𝗻𝗲 when you need meaning. 
  Ideal for dramas, fantasies, or literary tales where the object represents something larger—power, love, or faith itself.

TL;DR: 
A MacGuffin moves the plot. 
A moral engine moves the soul.

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The Battle

Kappu Anand, ACC

John Cook

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The Battle

Kappu Anand, ACC

John Cook

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}John Cook's LinkedIn Performance

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