App Genie

Founder

U Look So Good

Co-Founder

Breeze Venture

Development Team Lead

Full-stack Developer

Studio Rosell

Toprak.io

Team Leader

Melkor Tech

Frontend Developer

Lojika Field Labs

Intern

I'm a software engineer with a strong background in the industry. Over the past 7 years, I have had the opportunity to work on a wide range of software development projects in different roles, from intern to development team leader. My experience has given me a diverse set of skills and knowledge in the field, and I have a proven track record of delivering high-quality software on time.

Recently, I decided to step down from my position as a development team leader to pursue a new opportunity. I am now the owner and operator of a small company focused on developing mobile apps. I am excited to take on this new challenge and to have the freedom to explore my ideas and projects.

Osman Kanadikirik

BetterPic

Moving into product, marketing and customer support success management. 

After dominating most of the B2C marketshare and stabilising our monthly revenue above $270K, I'm on a mission to bringing the business to its next level by scaling B2B acquisition and building our recurrent revenue model.

Chief Executive Officer

Strategic Partnerships Development Manager

In early 2024 I've been given the mission to bring the company monthly revenue from $ 1.5K to $ 125K by end of 2025.

First year target is to grow from 1.5K to 50K monthly revenue - after 6 months in and lot of testing around I have found our scalable channel which is now leading us with no doubt towards the end of year target.

Founding Marketing Manager and CMO

Saasmic

Driving demand for B2B SaaS companies. 

Head of paid social managing multiple customer's account on both Facebook and Linkedin.

➡️ Managing more than €100K/month
➡️ Building funnels and content nurturing flows
➡️ Conversion tracking optimization and lead definition exercise
➡️ Audit and structure optimization planning for nonperforming accounts

Paid Social Strategist

Most of the time people believe that marketing automation is setting up some flows with a chain of emails that says buy, buy, buy.. 

But there's more to it

In order to convert your lead into a customer bringing you recurrent revenue, you'll need to get them to see the full value of your product by taking some key actions. And quickly. 

That's where marketing automation and efficient tracking comes in. 

I specialise in marketing automation for low ticket B2B SaaS compagnies, helping them going full PLG

Marketing automation consultant

T-Mining - Blockchain Logistics

My role as a marketing automation consultant at T-mining is to ensure that every customer or prospect is being nurtured FROM DAY 1. 

From onboarding Journeys to educational webinars, no one is ever left out.

Marketing Automation Consultant

UPTHRUST | Growth Marketing & Digital Product Studio

First full on experience with growth marketing. I quickly made my proof with our remote growth team and became a key member after a few months.

My goal was to test as many things as possible (channel-wise) until I get a full overview of growth marketing and find my best fit - that I would then be able to excel in and become deep expert.

Here are some of the main project/initiative that I've been on:

𝗢𝗻𝗹𝗶𝗻𝗲 𝗶𝗻𝘁𝗲𝗿𝗻𝗲𝘁 𝗿𝗮𝗱𝗶𝗼 - 𝗛𝗼𝘁𝗺𝗶𝘅
- Acquisition track – Development of the customer base. 
- Design - email template using HTML & CSS
- Analytics track – Set up of the “total listening hours” with Google Analytics.
- Validation of the business model through Growth Marketing experimentation 
- Social Media marketing and SEA.

𝗥𝗲𝗮𝗹-𝗲𝘀𝘁𝗮𝘁𝗲 𝘀𝘁𝗮𝗿𝘁𝘂𝗽 - 𝗖𝗼𝗮𝗰𝗵 𝗜𝗻𝘃𝗲𝘀𝘁
- Development and automation of the entire marketing funnel. 
- Implementation of Active Campaign from scratch, working in close relation with the sales team. 
- Social media marketing and campaign management.

𝗭𝗲𝗻𝗱𝗲𝘀𝗸 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗼𝗿𝘀 - 𝗣𝗿𝗲𝗺𝗶𝘂𝗺 𝗣𝗹𝘂𝘀
- Optimisation of the CRM and data transfer between Stripe, Hubspot and Zendesk
- Segmentation of the customer base and creation of email/work-flow in Hubspot

𝗖𝗿𝗼𝘄𝗱𝗹𝗲𝗻𝗱𝗶𝗻𝗴 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 - 𝗪𝗶𝗻𝗪𝗶𝗻𝗻𝗲𝗿
- Acquisition track – Development of investors' customer base. 
- Social media marketing.
- Google Analytics audit and optimisation. 
- Automation of onboarding and conversion flows with Active Campaign.

Growth Marketer

Retis, experts en E-commerce

As I reached the top of a learning curve with drop shipping I understood that to succeed I needed to extend my marketing knowledge and find a way to learn from others in the field.

Which is why I decided to take on a full on training for a few months that would allow me to learn faster and give me the opportunity to start working in big agencies where I would be able to network with a lot of SMART people.

And get closer to my second life goal (financial freedom)

Digital Marketing Intern

Shopify

In the midst of COVID I relocated with my family from Australia to Europe and got confronted to a big life choice. 

Going back to my old (behated) job or find what could make me happy every day and fulfil my 2 life missions.

Geographic and Financial Freedom.

At that time I got in the buzz of drop shipping, so I started a business overnight and learned everything from zero. 

I did not even know what a conversion meant.

A few month later I made 200 sales selling breastfeeding pump. I was at loss. So I needed to take action and find how I could keep going with this new exiting career.

I then decided to start a full on training on marketing.

Ecommerce Business Owner

Fire Compliance Management Services Ltd

International experience,

- Audit, installation, programming, testing and commissioning of fire safety systems
- Team management, training and integration of new employees, administrative management.
- Customer service.

Automation Specialist

3 things that I love and are driving my days: solving complex things, learning and achieving freedom.

Back in 2020 in the midst of covid I had enough with my former career (building automation) so I ask myself this question: how can I achieve financial and geographical freedom?

I took a massive bet on myself. We were relocating to Europe from 5 years in Australia with my wife and a new born baby. No stable place to live due to covid, no income yet since I didn’t want to go back to the old career that I hated so much. The desire for freedom was to strong to give me any barrier.

That’s when I decided to launch a small drop shipping store to learn all the basics about businesses. This venture was far from being profitable but I learned so much in the space of 6 months that it allowed me to get hired by one of the fastest growing growth marketing agency in Belgium. 

Here you go - I got my geographical freedom goal ticked, I could work from pretty much anywhere (timezone restriction still but nothing’s ever perfect right?) - Now how can I get to my financial freedom goal?

1.5 year later, after building my network in the agency, I left when I felt my personal growth started stalling. My freedom goals also felt jeopardise because I wasn’t building my own things, it had to change so I moved to SaaSmic where everything changed. We were decided to take control and build for ourselves

In 2024 we acquired BetterPic and my freedom goals became more tangible than ever. My biggest live challenge so far, how can we build a business so its valuation goes from 20K (valuation price at purchase) to a valuation that gets so high that when we sell I achieve financial freedom?

We set the target to $1B - just that  😌

18 months into the game we generated $3M+ in revenue and got backed by investor with $2.5M investment. Pushing us well on our way to achieve that $1B valuation one day! Sooner or later we will get there.


Wondering how I led our affiliate channel to generate 25% of our revenue? Just ping me, always happy to chat!

Thibaut ≡ Hennau

Can we embrace AI without losing the human touch? 🤔

It is the biggest question in our industry right now. At BetterStudio we believe the answer is yes, but only if you have the right voices in the room.

That is why I am so excited to share that Hannelore Knuts has joined us as an investor and industry advisor. 

Hannelore is one of Belgium’s most influential supermodels, known for her decades-long international career and her work with leading fashion houses such as Prada, Yves Saint Laurent, Chanel, and Alexander McQueen. 

Her thoughtful approach to identity and representation makes her perspective invaluable as we develop technology that keeps ethics and human identity front and centre. 🚀

She recently sat down with SEVERINE NIJS, founder of the Jackie Lee Modeling Agency, and Head of Human Identity at BetterStudio, to discuss exactly this. It is a candid and necessary conversation about the future of digital twins and fashion.

Have a listen and let me know your thoughts on where the industry is heading.

👇 Link to the episode in the first comment.

#EthicalAI #FashionTech #AI #GenerativeAI #FashionAI #Podcast

Thibaut Hennau

Bootstrapped $3M revenue in 18 months with our first SAAS - What’s next? 💰

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