Founder @ 42 - Paid Media, Creative, SEO & RevOps for B2B

Help B2B companies scale @ 42 Agency
Helping inter-generational families connect with learning @ Little Robin Hood
Build better exclusions for online ads @ exclusion sites 
Publisher and writer  on B2B marketing insights @ 42slash.com 
Various Projects at rext.in

Kamil Rextin

I built an AI agent that handles competitive intelligence in 5 minutes.

What used to take my team 2 days:

Manual G2/Capterra searches.

Dozens of browser tabs for Facebook/LinkedIn Ad Libraries.

Endless copy-pasting into a messy Google Doc.

Hours of synthesizing "positioning" that was outdated by Tuesday.

What takes us 5 minutes:
The agent handles the heavy lifting while we drink coffee.

The Agent:
→ Discovers: Finds true competitors via G2 (no assumptions).
→ Captures: Automatically screenshots all active ad libraries.
→ Analyzes: Breaks down positioning, messaging, and pricing.
→ Reports: Outputs a branded PDF with embedded visuals.

It doesn’t just gather data—it extracts the strategy.

Want the workflow?

Comment "CI" and I'll send you the full blueprint. 🚀

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CAT IS OUT OF THE BAG

I am heading (with some folks from the team) to Demand & Expand in May for a smaller less busy but more productive conference with other B2B & RevOps Leaders 

If you want 20% off the ticket & join the 42 Agency happy hour keep reading:


Join 600+ B2B Marketers in San Francisco on May 19 & 20, 2026 for two days of impactful sessions and meaningful connections. 

If you're in Growth Marketing, Demand Gen, Lifecycle, Customer Marketing, Expansion, Product Marketing, MOPs, RevOPs or GTM Ops, this conference is for you!


Save 20% off the price of 1-day and 2-day tickets with the coupon code 42AGENCY. Learn more and register at: demandandexpand.com

Oh lord now I’ll be running terminal from the 🚽

graphical user interface, text, application, chat or text message

this makes me extremely bullish on Zoominfo 

Yes I missed the DM from October . not my first time..... 

great to see a public company CEO be close to customers like this

Hot take: The marketing automation platforms with the highest G2 ratings also have the most brutal Reddit threads.

We analyzed sentiment across Reddit, G2, Substack, TrustRadius, and LinkedIn to see what B2B practitioners actually think about their MAP.

The results:

ActiveCampaign   >>  The automation darling. Practitioners call it "fantastic" and the best HubSpot alternative. Until you hit 50k contacts and the pricing bites.

HubSpot   >> Most polarizing. 88% recommend it on G2. But Reddit is full of "$250/year to $17,500/year pricing jump" horror stories. CRM loved, CMS hated.

Adobe Marketo  >> Enterprise standard, enterprise pain. "Every problem causes more problems ...  each solution needs a team of consultants."

Pardot   >>  The villain. 86 upvotes on a post titled "Let's make an 'Everyone hates Pardot' forum." Ouch.

The pattern: G2 ratings don't tell the whole story. The real sentiment lives in Reddit threads and Substack rants, where people aren't worried about vendor relationships.

We published the full analysis with charts and quotes. Link >> https://lnkd.in/g7Ey46Ba

Ok hats off to Databox &  Peter Caputa this is very well done

we mapped 14K+ targetting parameters for linkedin ads into a guide

No gate no email no checkout link

Available for free

Everyone loves talking about demand gen campaigns.
No one talks about the plumbing.

We spent a session with a client this week doing the unglamorous work that actually makes marketing scale. No creative briefs, no ad copy.

Just rolling up our sleeves and fixing the foundation.

What we worked on:
• Sunsetting old properties: They had multiple confusing versions of "Target Account Zone." We're getting rid of them.
• Standardizing naming conventions: Aligning everything from ICP tiers, so reporting is clean.
• Replacing data tiers: Swapping old, manual properties with new, integrated ones that sync directly with their CRM.

This is the work that prevents bad data, broken reports, and massive headaches down the line.

You can't build a predictable revenue engine on a messy foundation. The boring work is the most important work.

Founder of Raven | Founder brand agency for B2B | Capture mindshare, win market share | 3x Head of Marketing

Building Raven, a founder brand agency. Privileged to be working with some of the finest B2B brands and their founders & executives, helping them become the top-of-mind choice for their ICP.

You can book a time with me here to see if we'd be a good fit: https://tidycal.com/raven-agency/founder-brand-discovery

Ognjen Bošković

LinkedIn, why won't you let me add the only marketing skill that ever mattered to my profile

Founder of Raven | Founder brand agency | 3x Head of Marketing | Community notes guy

I'm hiring the first FT role at Raven: a Head of Content. Elite client roster, good pay, in a founder brand agency that grew 200% in the last 4 months.

Here's what your first 5+ months will look like:

Month 1-2 (Writer)

Writing is the core hard skill for this job, so for the first 2 months, you'll be just writing. I'll teach you everything I know, you'll teach me, we'll align on what great looks like, and set the highest quality bar possible.

You'll be creating content for amazing founders & executives from some of the hottest startups & scaleups. These first 2 months are part-time.

Month 3-4 (Strategist)

Next 2 month, you'll slowly get into the strategy seat. You'll start owning strategy for a few clients, including (but not limited to): ideation, experimentation, editing.

You'll still be writing.

Month 5+ (Head of Content)

Time to get involved with operations, interviewing clients, project management, hiring & managing writers, designers and video editors.

You'll still be writing. Just like I am.

-------

This is a founding role so it's kind of a big deal to me. I need someone who will bring extreme ownership to the table - this role is meant to own operations somewhere down the line.

Besides ownership, the other 3 key qualities I'm looking for: business acumen (b2b tech/martech), strong writing chops & extremely high standards/taste. Did I say creativity? I mean it goes without saying.

The hiring process: fill out the form (check the comments) > test > interview


Super excited and looking forward to working with you! Feel free to DM me too.




PS. No matter how many times I say 'social', 'LinkedIn', 'ghostwriting'... A bunch of SEO content people sign up. So here we go once again: I'm not looking for someone with an SEO content skill set! Social is a completely different game.

Some conversations belong in therapy... Not on LinkedIn.




PS. No marketers were harmed (nor replaced) during the making of this film.

Will someone pls build an AI note taker company. I feel like we need one, seems like a super NON-saturated market, ripe for the taking

the only growth framework you'll ever need

If you're a great creative (writer, designer, video editor), DM me your best work. Raven already grew 2x YoY since the start of '26, we're working with fast growing lovable brands like UserGems 💎 , Paddle + more (announcing soon) and we treat & pay fellow creatives well.

2026 theme song. printing a few tshirts for Wynter's Spryng, who wants one?

taplio

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Ognjen Bošković

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taplio

The Battle

Kamil Rextin

Ognjen Bošković

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kamil Rextin's LinkedIn Performance

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