Founder @ 42 - Paid Media, Creative, SEO & RevOps for B2B

Help B2B companies scale @ 42 Agency
Helping inter-generational families connect with learning @ Little Robin Hood
Build better exclusions for online ads @ exclusion sites 
Publisher and writer  on B2B marketing insights @ 42slash.com 
Various Projects at rext.in

Kamil Rextin

I built an AI agent that handles competitive intelligence in 5 minutes.

What used to take my team 2 days:

Manual G2/Capterra searches.

Dozens of browser tabs for Facebook/LinkedIn Ad Libraries.

Endless copy-pasting into a messy Google Doc.

Hours of synthesizing "positioning" that was outdated by Tuesday.

What takes us 5 minutes:
The agent handles the heavy lifting while we drink coffee.

The Agent:
→ Discovers: Finds true competitors via G2 (no assumptions).
→ Captures: Automatically screenshots all active ad libraries.
→ Analyzes: Breaks down positioning, messaging, and pricing.
→ Reports: Outputs a branded PDF with embedded visuals.

It doesn’t just gather data—it extracts the strategy.

Want the workflow?

Comment "CI" and I'll send you the full blueprint. 🚀

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CAT IS OUT OF THE BAG

I am heading (with some folks from the team) to Demand & Expand in May for a smaller less busy but more productive conference with other B2B & RevOps Leaders 

If you want 20% off the ticket & join the 42 Agency happy hour keep reading:


Join 600+ B2B Marketers in San Francisco on May 19 & 20, 2026 for two days of impactful sessions and meaningful connections. 

If you're in Growth Marketing, Demand Gen, Lifecycle, Customer Marketing, Expansion, Product Marketing, MOPs, RevOPs or GTM Ops, this conference is for you!


Save 20% off the price of 1-day and 2-day tickets with the coupon code 42AGENCY. Learn more and register at: demandandexpand.com

Oh lord now I’ll be running terminal from the 🚽

graphical user interface, text, application, chat or text message

this makes me extremely bullish on Zoominfo 

Yes I missed the DM from October . not my first time..... 

great to see a public company CEO be close to customers like this

Hot take: The marketing automation platforms with the highest G2 ratings also have the most brutal Reddit threads.

We analyzed sentiment across Reddit, G2, Substack, TrustRadius, and LinkedIn to see what B2B practitioners actually think about their MAP.

The results:

ActiveCampaign   >>  The automation darling. Practitioners call it "fantastic" and the best HubSpot alternative. Until you hit 50k contacts and the pricing bites.

HubSpot   >> Most polarizing. 88% recommend it on G2. But Reddit is full of "$250/year to $17,500/year pricing jump" horror stories. CRM loved, CMS hated.

Adobe Marketo  >> Enterprise standard, enterprise pain. "Every problem causes more problems ...  each solution needs a team of consultants."

Pardot   >>  The villain. 86 upvotes on a post titled "Let's make an 'Everyone hates Pardot' forum." Ouch.

The pattern: G2 ratings don't tell the whole story. The real sentiment lives in Reddit threads and Substack rants, where people aren't worried about vendor relationships.

We published the full analysis with charts and quotes. Link >> https://lnkd.in/g7Ey46Ba

Ok hats off to Databox &  Peter Caputa this is very well done

we mapped 14K+ targetting parameters for linkedin ads into a guide

No gate no email no checkout link

Available for free

Everyone loves talking about demand gen campaigns.
No one talks about the plumbing.

We spent a session with a client this week doing the unglamorous work that actually makes marketing scale. No creative briefs, no ad copy.

Just rolling up our sleeves and fixing the foundation.

What we worked on:
• Sunsetting old properties: They had multiple confusing versions of "Target Account Zone." We're getting rid of them.
• Standardizing naming conventions: Aligning everything from ICP tiers, so reporting is clean.
• Replacing data tiers: Swapping old, manual properties with new, integrated ones that sync directly with their CRM.

This is the work that prevents bad data, broken reports, and massive headaches down the line.

You can't build a predictable revenue engine on a messy foundation. The boring work is the most important work.

CaliberMind

Senior Revenue Marketing Manager

Foundry

Promoted from Senior Digital Marketing Manager

Key Accomplishments
• Optimized landing pages and forms, resulting in a 75% lift in CVR
• Achieved a 60:1 ROAS with a competitor takeaway paid search campaign
• Launched automated calendar routing, increasing speed to lead

Marketing Director

Continuing my role within Foundry as Triblio is absorbed within its parent company

Senior Digital Marketing Manager

Triblio (a Foundry company)

Promoted from Digital Marketing Manager

Key Accomplishments
• Optimized marketing emails with average open rate increase of 66% 
• Made SEO updates resulting in 100% increase in monthly traffic to key page 
• Created a content asset that yielded 3 featured snippets and 6 top ranking keywords for SEO, becoming the top performing non-branded content for Triblio
• Exceeded Y/Y Inbound meeting goal by 83%

Digital Marketing Manager

EyeCare Services Partners (ESP)

Promoted from Marketing Coordinator

Key Accomplishments
• Created automated workflows to manage country-wide marketing / design work 
• Launched portal of on-demand courses with automated certificates
• Wrote, edited, and promoted informational COVID-19 videos for 10+ practices
• Grew social media following by 20% in a year 

Responsibilities:
• Analyzed marketing, SEO, and advertising performance using Google Analytics, Facebook Insights, Mailchimp, and Tableau to inform and optimize strategy
• Set up marketing automation tools via Mailchimp, Constant Contact, and Smartsheet
• Designed images, wrote copy for, and A/B tested ads using dynamic creative optimization 
• Managed marketing budget and media plan for Eastern region
• Wrote copy for social media, website, email, and print for 30+ eye care practices
• Wrote scripts, film, and edit videos and gifs for digital marketing using Adobe Premiere

Associate Marketing Manager - East

• Wrote content for social media, website, email, and print
• Created images and videos for digital advertising and organic social media posts
• Analyzed ad performance using Google Analytics, Facebook Insights, and Tableau
• Planned, organized, and hosted educational and networking events
• Acted as the primary point of contact for vendors, digital agencies, media companies, etc.

Marketing Coordinator

Emergent Social Solutions

Promoted from Social Media Marketing Intern

• Conceptualized campaigns to meet the needs of 20+ social media marketing agency clients ranging from healthcare, B2B, food service, software, and more.
• Prepared monthly marketing metrics reports for clients using Google Analytics
• Drafted scheduled, and monitored clients’ social media content
• Wrote B2B and B2C blog content for client and agency websites

Social Media Writer

• Drafted scheduled, and monitored clients’ social media content
• Created social media content calendars to meet business needs 
• Created social media images using Canva

Social Media Marketing Intern

Madison+Main

• Drafted creative briefs
• Conducted SWOT analysis of clients and prospective clients
• Wrote content calendars for agency clients’ social media
• Engaged in guerilla marketing for madison+main
• Conducted preliminary research of prospective agency clients
• Researched potential new markets for agency clients

Account Management Intern

Shockoe Whiskey & Wine

• Composed, managed, and tracked email campaigns using MailChimp and OpenTable
• Identified opportunities for brand exposure in the Richmond area
• Created digital marketing materials using Adobe Creative Suite
• Contacted prospective business partners

📊 Marketing @ CaliberMind | MOps | Demand Gen | Memes✨

Swiss army knife marketer with over 8 years experience across marketing operations, demand generation, social media marketing, content marketing, SEO, email marketing, ABM, and more for B2B, B2C, & healthcare. 

Currently powering pipeline at CaliberMind. 

Want to connect on stuff that isn't B2B marketing? Talk to me about cooking, comedy, or video games.

Mary Batchelder

A lot of people are surprised to hear how small the CaliberMind marketing team is. 

“I see you guys everywhere, there’s only two of you??”

Yup. And a big part of our strategy is webinars. 

Most people think of events and webinars as a ton of work. Which they absolutely can be. 

But not if you do it this way… 😎 

There’s 3 things that set us up for success that I think are non-negotiable:

1️⃣ Your tech has to make your life easier - automatic audience/campaign membership syncing and reminder emails, switching from live to on-demand, bringing traffic to your site instead of a third-party platform. 

2️⃣ Treat webinars as a marathon, not a sprint. Plan content as a series to build momentum and brand awareness AND save time on landing pages / imagery. 

3️⃣ Repurpose your content so that your webinars fuel your organic social, ads, and content marketing, instead of leaving them as a moment in time.

Join me live with the Marketing Ops Community 3/4 at 2 PM ET to learn more about how to get more out of webinars with a workflow that works. 

Register here ➡️  https://lnkd.in/eZqZAhF7

taplio

The Battle

Kamil Rextin

Mary Batchelder

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Performance ScoreKamil Rextin's LinkedIn Performance

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taplio

The Battle

Kamil Rextin

Mary Batchelder

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kamil Rextin's LinkedIn Performance

Performance ScoreMary Batchelder's LinkedIn Performance

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Performance ScoreKamil Rextin's LinkedIn Performance