Founder @ 42 - Paid Media, Creative, SEO & RevOps for B2B

Help B2B companies scale @ 42 Agency
Helping inter-generational families connect with learning @ Little Robin Hood
Build better exclusions for online ads @ exclusion sites 
Publisher and writer  on B2B marketing insights @ 42slash.com 
Various Projects at rext.in

Kamil Rextin

I built an AI agent that handles competitive intelligence in 5 minutes.

What used to take my team 2 days:

Manual G2/Capterra searches.

Dozens of browser tabs for Facebook/LinkedIn Ad Libraries.

Endless copy-pasting into a messy Google Doc.

Hours of synthesizing "positioning" that was outdated by Tuesday.

What takes us 5 minutes:
The agent handles the heavy lifting while we drink coffee.

The Agent:
→ Discovers: Finds true competitors via G2 (no assumptions).
→ Captures: Automatically screenshots all active ad libraries.
→ Analyzes: Breaks down positioning, messaging, and pricing.
→ Reports: Outputs a branded PDF with embedded visuals.

It doesn’t just gather data—it extracts the strategy.

Want the workflow?

Comment "CI" and I'll send you the full blueprint. 🚀

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CAT IS OUT OF THE BAG

I am heading (with some folks from the team) to Demand & Expand in May for a smaller less busy but more productive conference with other B2B & RevOps Leaders 

If you want 20% off the ticket & join the 42 Agency happy hour keep reading:


Join 600+ B2B Marketers in San Francisco on May 19 & 20, 2026 for two days of impactful sessions and meaningful connections. 

If you're in Growth Marketing, Demand Gen, Lifecycle, Customer Marketing, Expansion, Product Marketing, MOPs, RevOPs or GTM Ops, this conference is for you!


Save 20% off the price of 1-day and 2-day tickets with the coupon code 42AGENCY. Learn more and register at: demandandexpand.com

Oh lord now I’ll be running terminal from the 🚽

graphical user interface, text, application, chat or text message

this makes me extremely bullish on Zoominfo 

Yes I missed the DM from October . not my first time..... 

great to see a public company CEO be close to customers like this

Hot take: The marketing automation platforms with the highest G2 ratings also have the most brutal Reddit threads.

We analyzed sentiment across Reddit, G2, Substack, TrustRadius, and LinkedIn to see what B2B practitioners actually think about their MAP.

The results:

ActiveCampaign   >>  The automation darling. Practitioners call it "fantastic" and the best HubSpot alternative. Until you hit 50k contacts and the pricing bites.

HubSpot   >> Most polarizing. 88% recommend it on G2. But Reddit is full of "$250/year to $17,500/year pricing jump" horror stories. CRM loved, CMS hated.

Adobe Marketo  >> Enterprise standard, enterprise pain. "Every problem causes more problems ...  each solution needs a team of consultants."

Pardot   >>  The villain. 86 upvotes on a post titled "Let's make an 'Everyone hates Pardot' forum." Ouch.

The pattern: G2 ratings don't tell the whole story. The real sentiment lives in Reddit threads and Substack rants, where people aren't worried about vendor relationships.

We published the full analysis with charts and quotes. Link >> https://lnkd.in/g7Ey46Ba

Ok hats off to Databox &  Peter Caputa this is very well done

we mapped 14K+ targetting parameters for linkedin ads into a guide

No gate no email no checkout link

Available for free

Everyone loves talking about demand gen campaigns.
No one talks about the plumbing.

We spent a session with a client this week doing the unglamorous work that actually makes marketing scale. No creative briefs, no ad copy.

Just rolling up our sleeves and fixing the foundation.

What we worked on:
• Sunsetting old properties: They had multiple confusing versions of "Target Account Zone." We're getting rid of them.
• Standardizing naming conventions: Aligning everything from ICP tiers, so reporting is clean.
• Replacing data tiers: Swapping old, manual properties with new, integrated ones that sync directly with their CRM.

This is the work that prevents bad data, broken reports, and massive headaches down the line.

You can't build a predictable revenue engine on a messy foundation. The boring work is the most important work.

Oh Blimey

Launch your products faster and with confidence (without getting sucked into the marketing hype)

Oh Blimey supports organisations to go-to-market, build repeatable marketing processes, and develop the confidence they’re pursuing the right activities. https://www.ohblimey.com/ 

- Turn your “traditional” brand into something people get and want to pay for.
- Know which customers to focus on and how to roll out your go-to-market strategy. 
- Build repeatable marketing processes (not scattered approaches nobody commits to). 

My work has been featured in TechCrunch, Econsultancy, Everyone Hates Marketers, Barclays Eagle Labs, and Smart Insights.

Founder - Startup Marketing, Growth

Karrott + Stik

Go to Market Advisor

The ReWired Group

Marketing lead strategy and services, supporting its founders, Bob Moesta and Greg Engle. 

The Re-Wired Group helps organisations to find (and fix) customer blind spots and achieve cross-team alignment. Clients include Basecamp, AutoBooks, Intercom, Hudl and more.

Marketing Lead

STELLA

The SaaS platform, designed by and for the sector, that provides better, safer homes for kids in care.

Go to market Advisor

Careercake  - Acquired 2022 by SocialTalent

Part of the founding team of Careercake, an award-winning video platform working with organisations looking to give their people the confidence to rise to, take on & beat the challenges they'll face in the first decade of their career. Careercake was acquired by SocialTalent in July 2022.

Founding Member

Careercake

- Launched and ownership of SaaS subscription platform, increasing average LTV, MRR
- Co-led the rebrand and repositioning to enter new B2B markets
- Manage content strategy - marketing assets, sales collateral, white papers, newsletter, website
- Customer journey mapping & development of product roadmap to diversify offering
- Built and lead growth marketing, aligning functions to increase lead gen and conversion
- Created onboarding and CX programmes in high growth segments
- Customer research and development to inform growth strategy

Hostcomm Ltd

Set up the first in-house marketing function, with creation of a sales and marketing programme, focusing on content marketing, SEO and marketing automation. Reduced use of agencies and brought down spend by looking at conversion, and provided insight and analytics to launch new marketing campaigns aimed at increasing average order and cumulative spend.

Marketing Manager (Digital)

Webrecruit

Oversaw marketing activity for the WR Group of brands, for both the UK and Ireland. The WR Group offers recruitment advertising, applicant tracking systems and training to power HR teams to build inhouse capability.  
 
Led an awesome, small team of marketers with a range of disciplines to achieve and beat marketing objectives, including the launch of two new brands as well as the implementation of marketing automation programmes to support the sales team's efforts.

Group Marketing Manager

Oneserve Ltd

Digital Marketing Manager for Oneserve - B2B SaaS software brand. Involved in launch of new website, implementing marketing automation software, setting up lead nurturing, email marketing, content and social media.

Digital Marketing Manager

Web Recruit Ltd

Webrecruit is a leading global online recruitment solutions provider, recognised for delivering award-winning, affordable targeted talent & candidate sourcing solutions. 

With offices in the UK, Ireland and North America, we work in partnership with employers seeking service excellence, transparency, expertise and the tools to reduce their cost-per-hire & time-to-hire.

Marketing Manager

Email marketing - new and existing strategies; blogging - lead generation; managing the LinkedIn community of over 100,000 people; PR - articles included in The Telegraph, Onrec, Personnel Today, as well as business press.

Marketing Communications Executive

Managed two copywriters, tasked with writing webrecruit's highly successful recruitment copy.

In addition to running the team, was actively involved in writing brochures, press releases, blogs, magazine columns and press articles.

Copywriter / Team Leader

Startup Marketing & Growth. Helping b2b Companies to Validate Products, Capture Demand, and Grow.

Oh Blimey supports organisations to go-to-market, build repeatable marketing processes, and develop the confidence they're pursuing the right activities.

I help teams to understand what's working and why, all with the aim of building repeat growth. This include building the foundations to land your first customers, go-to-market, validating new markets, building repeatable subscription process, and ultimately, aligning the things you need to do to scale. 

My experience spans SaaS, tech and marketplaces, primarily within sales, marketing, HR, recruitment and edtech. 

I write about my experience at ohblimey.com and my work has been featured in TechCrunch, Everyone Hates Marketers, Sifted, and eConsultancy. 

I was also marketing and product lead at Careercake, which was voted best Employment Website at the NORAs, and supports 25,000 viewers a month, from over forty countries. After joining Careercake to help validate the product and create its go-to-market, I launched the SaaS version of the product. Careercake was acquired in 2022 by SocialTalent.  :) 

My work has been recognised at the Startup Awards, the Wales Technology Awards and Wales Online Digital Awards.

Lucy Heskins (Oh blimey)

So... this is going to be FUN. 

If you've launched a new product or service, and want to understand how to grow it - whether that's getting paying customers, building your personal brand, or understanding which feature to build - please join us. 

Myself, Emma Elizabeth Gray and Melin Edomwonyi are running an event - in conjunction with awesome Barclays Eagle Labs, Chris Skinner and Emily Pugh. 

The focus is all about helping founders to hit that next milestone. 

And it's the event I wish I had access to years ago. 

Join us for a relaxed, interactive session. 
No egos, no barriers to getting a ticket, no silly questions.  

We'll be at Tramshed Tech 🥰 

Link is here: https://lnkd.in/ekCwxUFt

Lucy Heskins (Oh Blimey)

Go-to-market consultant by day. Startup Game founder by... also day.

Better Events

Beyond the Idea how to turn your product into a business worth backing 

Lucy heskins 
Melin Edomwonyi
Emma Gray

Join us 17th March 

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