Aim A Little Higher

I currently travel the UK delivering speeches and workshops to students in secondary schools, colleges and Universities. These workshops are based around helping young people to find their passion, raise their standards and achieve  academic success. 

To date I have spoken to over 50,000 students across the UK.

Company Director

NCS - National Citizen Service

I was fortunate enough to be part of the first NCS programme ran in Peterborough. I had an amazing experience and believe strongly in the programme; it's so refreshing to have a programme aimed at helping Young People to become well rounded individuals rather than focusing only on grades. 

I was given the opportunity to travel to London and host the graduation ceremony in Islington for 'The Challenge' which was awesome. 

I now work closely with the NCS programme in Peterborough by helping their youth recruitment during assemblies and also have the pleasure of hosting each of their NCS Graduation Ceremony's!

Youth Recruitment

The Movement Street Dance Academy

Started my own business with my close friend Asha, and we're looking to begin to teach in as many school as possible and grow our business as much as we can so we can teach as many young people and adults as possible!

Owner

UK Youth Parliament

Represented young people locally, regionally and nationally.

Made sure young people's voices were heard and that they were not bring taken advantage of or over looked in any key decision making.

Youth MP

I represented young people locally, regionally and nationally. It was my role to ensure young people were recognised as the next generation and that all decisions being made in council and government reflected our views!

The future of every organisation is in hands of their young talent. 

Yet, companies are struggling to retain the best talent for long enough to see a profit, the journey from onboarding to high performance is taking too long and young talent falls into the trap of doing just enough to get by.

Whilst our Education system is overwhelmed with Ofsted frameworks, a ridiculous teacher workload and declining engagement. 

So, I started Aim A Little Higher to fix that. We're on a mission to equip young people with the clarity, confidence and communication skills necessary to thrive in the real world and become an undeniable asset for their organisation.  

We've worked with amazing organisations such as HSBC, Siemens Energy, Goldman Sachs, Greenwood Dale Academies & The Sutton Trust to name a few. All working on the ground with their young talent and accelerate their journey from potential to high performance. 

Young talent should be excited to be part of the journey, contributing fresh ideas and become the largest asset in any organisation.

We help organisations in a number of ways
We put together programmes that increase employee engagement & company alignment.
Develop strategies that improve output and contribution from young talent by increasing confidence & skillset.
Build a road map that enables young talent to gain clarity, confidence and effective communication at an accelerated pace.

Ultimately, leading to a return on investment for employers, managers & educators alike.


I'm a Husband who married up, a Father figuring it out as I go and an Arsenal fan who has been convinced next year will be our year since I was 12. 
I went from coasting to 7A's & 2A*'s, crowned as Peter Jones' National Entrepreneur of The Year & was recently part of Lincolnshire's 30 under 30. 
Fresh Prince of Bel Air is my theme tune and if you borrowed my headphones you'd be met by Podcasts & Audiobooks.

Let's get your young people performing like the pro's!

Drop me a DM and we'll book a call to get started!

Kamal Ellis-Hyman

Enterprise is the future. But it’s not just for founders.

Yesterday, I delivered the keynote at the Peter Jones Foundation. What a day.

Hundreds of young entrepreneurs and future leaders in one room. Displaying & celebrating what they’ve built and who they’re becoming.

I spoke about my own journey.
From  6-year-old with a toy cash register in front of my house,
to founder and director of a coaching and development company. 

And many of the failures in between!

There were 3 core messages:

- How you turn potential into real performance.
- Why you’ve got to celebrate every milestone, not just the finish line.
- Staying committed long enough to see what happens.

Three things to know about these budding leaders...

The ideas coming from the next generation are more creative than ever.
The confidence is on show.
Genuine hunger to find out more (So many great questions all evening!)

Enterprise education is vital. Not just for entrepreneurs,
But for employees too.

It’s about innovation, resilience, and confidence, all skills that carry through every part of life and work.

Getting to share the stage with Peter Jones again was a real full circle moment for me.

A decade ago, I was the one sitting in those seats.

Congratulations to every finalist and winner.

You don’t just have potential, you’re already on the path to high performance

The future really does look bright.

P.S

Shout out to Bill Muirhead, Rupinder Drew & the PJEA team!

The sheer quality of Entrepreneurs and companies supporting & sponsoring also blew my mind, real shout out to you!

JSESSIONID

li_at

Peter Jones Foundation

Managing Director at Peter Jones Foundation

Head of Programmes

Developing Young Talent from Potential to High Performance 🚀 Founder of Aim A Little Higher

Few things fire me up more than sitting in a room full of the country’s top performers and wondering, “How did I end up here?”

Friday night was the Peter Jones Foundation 20th Anniversary Ball. Twenty years of impact, entrepreneurship education, and giving back, all in one room.

Walking into the academy as an 18-year-old, I had:
- A baby on the way
- Just about enough money to get by
- A string of patchy freelance gigs
- And a girlfriend cheering me on, with our savings holding it all together

It was a bit of a whirlwind.

But my time at the academy changed everything. That’s where I found my footing, built real confidence, and started learning what business is all about.

There was a moment I’ll never forget. Pitching for, and then winning, the National Entrepreneur of the Year award. That feeling is hard to beat.

Since then, I’ve stayed close to the Foundation. Spoken at their events. Helped to spread the word about the work they do. Even managed a rap with Peter Jones on stage (still can’t believe they let me do that).

Fast forward to today, now I’m running Aim A Little Higher full time with my wife. 
- Coaching high performers
- Working with clients like HSBC, Goldman Sachs, Siemens Energy, and the FCA
- Actually living the entrepreneurship life we used to dream about

If you’d told 18-year-old me all of this, I’d have thought you were joking.

But this is what can happen when you take a chance on yourself and when an organisation takes a chance on you too.

Here’s to another 20 years of inspiring the next wave of young talent.

Fake it till you make it?! Nah. 

Do it till you prove it! 

(Eliza’s head nods tell you all you need to know in this video🤣) 

I can’t stand the concept of ‘faking it’ till you make it. 

Faking it means:

You know you’re not good enough 
You’re lying to those around you 
You’re a pretender 

What a wonderful message to give to yourself. 

Versus 

Do it. 

Take on the challenge with the little knowledge you have now 

Learn from this around you and ahead of you 

Be curious enough to ask why, how & who 

Overtime, you’ll build proof. 

Real evidence that you are the right person!


OR

I can send you some of teenage me’s confidence which was based on, vibes 😂 and it worked 😂😂😂

Supporting Early Careers to get young people to high performance through Clarity Confidence and Communication

Last night I saw what happens when you combine opportunity, a learning environment & industry level tech!

I hosted the launch of Mosaic@Soho  for Capital City College Group. Walking into that space, I couldn’t help but think back to my own days at home, crowded around a tape recorder with mates, pretending we ran our own radio show. We made it work with what we had.

Now, these students get to learn in a world-class facility, with proper media equipment, guidance, and space to build real skills. It’s not theory, it’s the real thing.

But the part that stuck with me most was hearing from those who’ve already made it onto the next level:
- Alumni running their own businesses
- BAFTA recognition
- Landing paid work from placements
- One student working on Battlefield 6 at EA

They’re not just “trying out” media, they’re already making their mark on the industry.

What pushes them over the line? Opportunity, environment, and a champion mindset.

That last bit really hit home when I got to interview Dame Kelly Holmes! She spoke openly about the days nobody sees! The grind, the setbacks, the injuries and the feeling of crossing the finish line. 
Her point: Passion, Purpose, Persistance & Performance. Most people only notice the medal, but champions are built long before the race begins.

Give young people the tools, the room & belief and watch barriers fade away.

Big shout out to the City College team for making it all happen.

If you’re investing in young talent, this is what it looks like in action.

Mosaic@Soho

Capital City College

Double Olympic Champion Global Inspirational Speaker: High Performance - Leadership - Inclusivity - Mental Health Founder: The Athena Effect Events 🎬 Doc ITVX Kelly Holmes: BEING ME Contact: info@doublegold.co.uk

I got to tell an amazing group of Grads & Apprentices that they are worst they'll ever be 👀
Ah I love my job. 

The room was full of energy, the questions were great and the conversations made me laugh, think and double down on my support of Arsenal (Sorry Newcastle & Manchester attendees). 

Last week Eliza & I had the pleasure of delivering our Potential to Performance workshop for Siemens Energy Grads & Apprentices!

Gaining clarity in their future, confidence removing imposter syndrome and communication skills that will take them to new heights.  

The journey they are beginning is one of a kind. 

To have the guts to join a brand new programme!

We were brought in by the wonderful Georgia Roberts, Zahra Anwar & Shahana (Full circle moment) to equip these future high performers with the tools they need to thrive in and out of the workplace.Their passion shines through! 

I'd wish the whole cohort luck, but I don't at all. 

It's in your hands, build on that foundation and we'll see you soon!

Siemens Energy

Competency and Entry Level Talent Management | Operational Excellence, GT GS

Helping Gen Z Break Barriers | Real Talk and Unfiltered Career Tips | Early Careers Specialist

Competence Management Co-ordinator at Siemens Energy UK || Caribbean-Born, now working in the UK || MSc in Management with Distinction from the University of Lincoln UK || #Teampurple!

Ladies of LinkedIn, I need your help!

Have I completely missed this?

I recently delivered a workshop for Year 13's focussing on communication; ahead of their jump into the world of interviews & networking. 

We were going through the handshake exercise when one young lady said "we don't really shake hands". 

Which was news to me! 

But then a Female member of staff agreed, eve explained that in her interview, they didn't shake hands as they were both Female. 

My mind was fully blown. 


I need to know Ladies.


Am I living on another planet and have never observed this difference?!


Do you as a Woman, shake hands, both in general and specifically with other Woman?!

Maskew Media

Get the plan right, nail the videos, win the leads.

Maskew Media offers two solutions 👇

💜 Content Growth Plan:
Bespoke 90-day content calendar tied to business goals
Full content audit, roadmap and audience analysis
One‑to‑one support that turns ideas into leads

🎥 Video Production:
Specialist creatives handle filming, photography and motion design end to end
Cinema‑grade Sony FX kit delivers 4K your prospects notice
Shoot once, deploy everywhere - long, short, horizontal or vertical, all done for you

Results:
✅ More qualified leads
✅ Shorter sales cycles
✅ Authority that compounds with every post

👉 Book your FREE Video Review 👈

www.maskew.media

Founder and Director

Ningi

• Solely responsible for Ningi's marketing material.

• Produced and launched Advice Amplified (video podcast) as a solo producer, receiving an average of 50k views every month across podcast and social platforms with no marketing budget from a fresh start.

• Created the 2023 Q4 fundraising videos achieving the desired £225k in additional investments.

• Increased the average LinkedIn organic post impressions by 119.6% (682 to 1497.5).

Head of Marketing

MVF - 1st in the Sunday Times Best Companies to Work For

Prior to redundancy, I was responsible for overseeing the planning, resourcing, budgeting and prioritisation of marketing material for Producers and Editors.

My key responsibilities included leading projects and initiatives; monitoring continual circulation of performance metrics to inform future decision making; and introducing and managing the processes that help frame and guide the creation of industry-leading videos for performance marketing and communications.

Production Manager

Twinkl Educational Publishing

•  Managed a team of 13 videographers and an SEO specialist to create marketing and revenue-generating products.

•  Out of 6,000+ teacher videos, my content was the most successful and viewed (1m+).

•  Responsible for Twinkl’s video strategy:
       - Widen the scope of video content internationally.
       - Unify videographers across the business.
       - Develop internal cross-team processes.
       - Achieve maximum value from every piece of video content.
       - Evaluate current video offering and introduce new innovations.

•  Led company-wide training (NPS Score: 81) on video marketing strategy.

Video Strategist

Team Leader - Video Content Creators

Video Content Creator

No plan? No content? No problem.

Maskew Media offers two solutions 👇

💜 Content Growth Plan:
Bespoke 90-day content calendar tied to business goals
Full content audit, roadmap and audience analysis
One‑to‑one support that turns ideas into leads

🎥 Video Production:
Specialist creatives handle filming, photography and motion design end to end
Cinema‑grade Sony FX kit delivers 4K your prospects notice
Shoot once, deploy everywhere - long, short, horizontal or vertical, all done for you

Results:
✅ More qualified leads
✅ Shorter sales cycles
✅ Authority that compounds with every post

👉 Book your FREE Video Review 👈

www.maskew.media

Arthur Jones 💜

Do I look like someone who gives a fuck? 

I do give a fuck. I give many fucks. 😍 


Gemma Francis and I had an amazing time with Sixty., filming with Ellie Simpson and Joe Sheffield and some awesome actors to create some content for their learning platform about railway safety.

You should definitely check out Sixty. - they're awesome people and we had a great time working with them on this shoot day!

 💜

If you're looking for some video content, well you've come to the right place.

I've got the cameras.
You've got the money.
It's the perfect match!

Too pushy?
Hahahah I haven't done my sales training yet.

Strategy and Production to Grow Your Business | Maskew Media Founder

🎙️ NEW PODCAST 🎙️


👉 The Business Engine 👈

You'll be listening to experts share actionable tips for how you can improve your business. 

We'll be hearing from founders, creators, leaders, innovators and experts giving you advice for you to run a profitable and successful business.

Filming is starting this month in Maskew Avenue!

I'll see you in Q1 2026 on YouTube, Spotify and Apple Music 💜

Have you got a podcast? Why not?

I've got my podcast launching in a few months 👀 I can't wait!

Until then, I'm still helping others create theirs...

Here's why you should have a podcast:

1️⃣ Parasocial relationships
2️⃣ Develop the middle of the funnel
3️⃣ Short form content generator
4️⃣ Borrowed authority
5️⃣ Stronger distribution
6️⃣ More opportunities for you and clients
7️⃣ Simple to do 

Each one of those is a good enough reason alone, but together make podcasts one of the most powerful video tools you can use.

How much does it cost though?

Well it's not free and takes time, but it siiiiiignificantly cheaper than hiring a marketeer with significantly more upside.

or...

You can just go on others' podcasts!



One more thing... 
I don't know what to call my podcast. I'm thinking maybe:

Maskew What Works

I'm struggling to finalise a name though. Any tips?

Don't waste your money if your content is messy.

If your content isn't working, you don't need:

❌  Better cameras
❌  Better lights
❌  Better set-up
❌  Better editing

You need:

✅  Be clear on the problems you solve
✅  Be clear on who you make content for
✅  Be clear on what your business does
✅  Be clear on how the journey looks for your viewers

Once that's all done, then you can start refining the other parts of your production to boost engagement and impressions even more.

Awful content doesn't get better with fancy cameras.

You wanna know how to make your content even better?...

A personalised, FREE scorecard is always a good place to start! 
https://lnkd.in/eth_8U_q

Here's what you need to post on social media:

1️⃣ Content that revolves around a problem.

2️⃣ That problem relates to your business.

3️⃣ You are an expert at fixing that problem.

4️⃣ You provide various ways to showcase you're a problem solver:
 • Quick tips
 • Testimonials
 • Talking heads
 • Work showcase
 • Relatable humour
 • Value comparison 
 • Behind the scenes
 • Controversial takes
 • Expert collaborations

5️⃣ People think this problem is too big to handle on their own.

6️⃣ People pay you to solve their problems.

7️⃣ You get money.

8️⃣ You can start a LinkedIn course.

9️⃣ Yacht.

Had a great morning shoot some content with Gemma 🔥

New videos and photos, ready for the new podcast coming sooooon 👀

Happy Monday 💜

I'd love you to disagree with me.

There's a lot that goes into great content, especially great videos.

I think the most important parts are:

STORYTELLING:
Does the video flow nicely? Is there a reason for people to stick around? Are you using props to clarify your point? Is there a payoff for the viewer? Is there a knowledge gap you can pull people through? Is it relatable? 

PURPOSE:
Why are you posting? Who are you posting for? What do you want people to do once they've looked at your content? How do you want them to feel? What do you want them to think about you?  How does it correlate yo your business offering?

SCRIPT:
Is it succinct? Is it simple to understand? Is it focused on the viewer? Is it already common knowledge? Is the language accessible? Is there a curiosity piquing hook? Have you explained what actions the viewer should take?

Then,

Just go down the list and fix everything else!

Easy!

Well... Not always. 

Luckily for you there are some keen people here on LinkedIn, ready to help you, all you need to do is send a message! 

Or complete your scorecard on my profile, whichever you prefer.

Have an awesome day! Ciaooooo

There's a lot to think about. Focus on this...

Don't worry about your target audience.

Target audience definition:
      'A target audience is a specific group of people who are most likely to be interested in and benefit from your product, service, or message.'

Instead of trying to relate to that target audience, try to relate to the problems that they have.

They're not too dissimilar, but target audience feels more like who you're shouting your message at; on the other hand, when you focus on problem statements, it's a little more like those people are seeking out a solution and discover you.

Answer these questions:

   -   What problems do people have?

   -   What solutions can your videos offer?

   -   How does it relate to your business?

   -   How can you position yourself as the best option?


------------


If you're looking for some help with your content, complete your Scorecard below:

 ✅ Free
 ✅ Takes 3 minutes
 ✅ No newsletter sign up
 ✅ Personalised advice for your content
 ✅ It's fun!

https://lnkd.in/eth_8U_q

Posting is a pain in the arse sometimes.

Making good content to go out all of the time can be tiring, especially if you're a perfectionist.

Sometimes you've just got to post it though.

1️⃣  Make templated aesthetics
2️⃣  Document what you're doing
3️⃣  Outsource elements which take away time from your business
4️⃣  Don't worry about it

Literally nobody cares but you reaaaally. 

Follow for more original thoughts.

Okay, so I don't always believe this...

I think phones are good for 90% of content produced.

Sometimes, you want to showcase your brand in the best light possible, and the quality of your content often reflects the quality of your business.



5 times when quality is vital:

● Brand hero video: Your main brand video should look and sound expensive because it’s often the first impression people get.

● Big launch or campaign advert: If you are paying to push an advert, the production quality should match the money you're spending on reach.

● Flagship event highlights: Conferences and big events deserve pro cameras, great audio and multiple angles to showcase you in the best way.

● High ticket sales video: If the offer is premium, the production quality needs to back up the price tag.

● Evergreen course or training: Paid training people will watch for years should feel professional, not like a rushed Zoom call.




5 times where quality is secondary:

● Daily LinkedIn or Instagram posts: Consistent, clear phone videos with strong hooks beat one cinematic upload a month.

● Trend and news reactions: Getting a quick opinion out today is better than a polished video next week when nobody cares.

● Founder talking to camera: People care more about your honesty and message than whether you shot it on a cinema camera.

● FAQ and objection buster clips: As long as they can see and hear you, answering the exact question is what sells.

● Testing new ideas or offers: Use simple phone videos to test hooks and concepts first, then invest in high production once something proves it works.



Disagree?

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Kamal Ellis-Hyman

Arthur Jones 💜

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The Battle

Kamal Ellis-Hyman

Arthur Jones 💜

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Engagements

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