CRO To Make Your Bank Account Dance 🕺🏼 | Scaling D2C Brands | $30 Million In Incremental Revenue Added Through CRO | 400+ Websites/Landing Pages Average CVR 5.37% | Co-Founder @ Solvexmedia | We Are Hiring |

Looking to lower your customer acquisition cost and supercharge your sales?

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5 Million In Spend - 30 Million In Tracked Revenue - 6x ROAS ( Hit me up for the proof ) 

We can help you: 
💠 Build a website that CONVERTS like CRAZY
💠 Run Facebook™ Ad Campaigns advertising that generates a POSITIVE ROI
💠 Email & SMS that opens a floodgate of REPEAT PURCHASES
💠 Funnel creation - Taking someone from UNAWARE to a RAVING FAN
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Who we work with: 

👔 Online eCommerce entrepreneurs who want to scale fast. Whether you’re just starting out or already have a 7-figure business, I’ll work with you to create a custom plan to hit your goals. 
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𝐑𝐞𝐚𝐬𝐨𝐧 𝐛𝐞𝐡𝐢𝐧𝐝 𝐭𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭: 


Working at Deloitte gave me direct exposure to Fortune 500 companies looking to diversify their marketing efforts into digital. My three years there consisted of handling ad-spend budgets in excess of $1,000,000 a month all while generating a positive ROI and meeting all KPIs.  

Got tired of corporate, decided to use the skillset I had to build a few ecom brands, made some money (two exits), then had some fun. 

Now back running the show at one of the fastest-growing growth agencies, Solvexmedia. With the goal of passing forth the knowledge, skills, and experience I have acquired by being in the trenches, getting my teeth kicked in, and learning the hard way.

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𝐀𝐫𝐞 𝐲𝐨𝐮 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨:

🔥 Have the processes and systems you need to have in place to facilitate incredible growth and mind-blowing valuations?
🔥 Have the resources, marketing and strategic guidance you need to navigate your way to the next major revenue milestone in your business?
🔥 Have the framework for incredible business valuations, multiples and exits?

𝐓𝐡𝐞𝐧 l𝐞𝐭’𝐬 𝐭𝐚𝐥𝐤!

🤙 Message me here or email kam@solvexmedia.com

Kam Hossieny

Don’t even THINK about A/B testing your website without reading this first.

A/B testing can give you as high as [%] conversion rate.

BUT jumping in without a plan can be a recipe for wasted time and unnecessary costs.\\

Before you start tweaking headlines and button colors–or even changing the entire website:

This is what I found most of eCom websites are doing till this day...

❌ Testing the wrong elements.
❌ No clear goal– you won’t know if your test are actually working.
❌ Don’t have enough data to be sure your results aren’t just a coincidence.

After helping hundreds of brands capture millions in revenue.

Here’s what we learned:

→ Figure out what "winning" means for your brand.
→ Get to know your audience.
→ Base test ideas on solid site data, not just best practices
→ Start with small focused tests and scale up the clear winners.
→ Track result daily & filter how different audience segments respond

See the difference?

A/B testing can be a powerful tool, but only if you use it STRATEGICALLY.

If you want a CRO that WORKS, you need an agency that gets it.

DM me if you need any help.

JSESSIONID

li_at

Talks about #mediabuying, #dtcstrategies, #funneloptimization, #customeracquisition, and #conversionrateoptimization

6 things to change in your eCom websites:

• Replace confusing menus with clear categories 
• Replace features with benefits
• Replace boring hero image into product in action shot
• Replace big claims with customer testimonials 
• Replace boring product description with pain-solution stories
• Replace limited payment option with well-known credit/debit cards, digital wallets

Incorporate them as much as you can.

Watch your conversion rate skyrocket.

Top 3 things your customers want you to know. (but are too afraid to say)

We all want happy customers.

But sometimes it's *incredibly* hard to know exactly what's going on in their minds.

Here are the top 3 things your customers really want you to know (but might be too shy to say directly):

1. They want to feel understood.

Your generic marketing messages and products might not be hitting the mark.

➜ Take the time to understand your ideal customer's needs, wants, and pain points. 

➜ Tailor your offerings and communication to resonate deeply with them.

2. They want a smooth journey (whether they decide to buy or not).

Here’s what you need to avoid at ALL cost:

❌ A confusing website
❌ A lengthy checkout process
❌ A frustrating customer service experience.

➜ Make sure your website is user-friendly.
➜ Streamline your sales funnel
➜ Invest in excellent customer service to ensure a positive journey from browsing to buying.

3. They want to feel valued.

They're not just a number on a spreadsheet. 

They want to feel appreciated and respected for their purchases.

Go beyond the transaction. 

➜ Offer personalized experiences, loyalty programs, and exceptional service to show your customers you truly value their relationship.

Understand these 3 unspoken desires

And you will undoubtedly create loyal customers who keep on coming back.

If this post resonated with you, consider showing some love!

1) Like this post.
2) Share to spread the word.
3) Follow me.

[CRO controversy #1] 

Does urgency truly drive sales or scare customers away? 
Pick your side.

A) Team "Limited Time Offer".
B) Team "Transparency All the Way".

Share your answers below. 👇 
(the *correct* answer might surprise you...)

My client went from $[low amount] to $[high amount] sales in 60 days.

... while having a lower-than-average conversion rate. (2%)

How?

The secret lies in attracting the right audience.

- Used targeted messaging that attracts their perfect audience.
- Design offers that perfectly complement their ideal customer's buying journey.
- Eliminate any friction points that might prevent a potential customer from converting

And I’m helping ecom brand owners do the same thing.

✅ Attracting high-quality leads who are more likely to convert, while maximizing your return on investment.

DM me “CRO” for more.

Spots are limited.

Get these 5 *powerful* elements in your website and hook your customer in 10 seconds (or less!)

The truth is, you only have 5 seconds to capture your audience's attention.

And another 5 seconds to convince them to stay more on your site. 

= Total of 10 seconds.

A short window time, right? 

So how can you hook your customers within 10 seconds?

With the RIGHT website elements in place...

You can turn those fleeting visits into loyal paying customers. 

Here are the 5 persuasion powerhouses that will have your website visitors hooked in 10 seconds:

1. A captivating headline:

Your headline is like the opening line of a book.

It needs to grab attention and make them want to read more. 

✔️ Use strong verbs
✔️ Clear benefits
✔️ A touch of intrigue to draw them in.

2. A compelling value proposition:

What makes your business unique? 

Why should someone choose you over the competition? 

✔️ Clearly communicate your value proposition in a way that resonates with your ideal customer's needs.

3. Social proof & testimonials:

People trust other people. 

✔️ Showcase positive testimonials
✔️ Reviews
✔️ Case studies to build trust and credibility with your audience.

4. Clear calls to action:

Don't leave your visitors guessing what you want them to do next. 

Whether it's "Shop now," "Download our easy guide," or "Schedule a free consultation," 

✔️ Use strong calls to action to guide them towards conversion.

5. A User-friendly design:

Your website should be as easy to navigate as your favorite app. 

✔️ Clean design
✔️ Clear menus
✔️ Mobile-responsive layout

By incorporating these 5 elements, you can create a website that is both persuasive and user-friendly.

Don’t let those potential customers *poof* within seconds 

If you need help optimizing your eCom website.

DM me “Optimize me” for more.

Spots are limited.

10 power players that have the highest ROI for your eCom business:
(from my experience)

1. Targeted traffic
2. Fast loading website
3. Social proof & reviews
4. Clear value proposition
5. Seamless user experience
6. Stunning product images
7. Strategic use of promotions
8. Responsive customer support
9. Retargeting website visitors who haven't converted.
10. Constantly optimizing (growth mindset)

These power players are what I call your success multipliers.

Each one enhances your chances of success.

But when combined, they create an unstoppable force that cuts through the saturated market.

Statistically speaking, you're messing up.🫨

Running a test for two days with 10 visitors won't tell you anything real.

It’s like flipping a coin once - pure chance, not a winning strategy.
You need enough data to be sure your results aren't just a *coincidence*.

Here's why small tests can leave you frustrated and out of pocket:

😵 Fake wins due to small sample size
😵 Missed opportunities due to limited data

Here’s what you can do:

✅ Get enough real people visiting your site to make sure your results are legit. 

So, how many visitors do you ACTUALLY need?

There's no one-size-fits-all answer.

But it heavily depends on your website traffic and the size of the change you expect. 

The good news?

I'm helping ecom brand owners crush their conversion rates with data-driven strategies.

DM me “CRO” for more.

Spots are limited.

This is what happened to your sales once you started using CRO.
➜ Sales increase of up to 15%
➜ Capture quality leads and convert them into customers
➜ Faster checkout speeds
➜ Happier customers

How?

Conversion rate optimization (CRO) help you:
1) Decrease the bounce rate of website visitors by 20%-50%. ⬇️
CRO makes that a reality. 
By optimizing your website and landing pages with:
✅ Clear calls to action
✅ A smooth user experience
✅ Targeted messaging
We turn those visitors into paying customers. 
Leading to a sales increase of up to 15%.

2) Attract the right kind of customers.
The truth is, NOT all leads are created equal. 
You wouldn't want your sales team spending time chasing after someone who's just browsing, right? 
CRO helps you attract those genuinely interested in what you offer.
Saving you time and resources.
Remember:
❌ You don’t create desire.
✅ You leverage on the existing desires of your customer.
Qualified leads = more receptive to your offerings = high conversion rate

3) Decrease cart abandonment by 20%. ⬇️
Friction in the checkout process is a sales killer. 
CRO helps you streamline (make it smooth and speedy) your customer’s buying journey. 
How?
With: 
✅ Easy-to-understand forms
✅ Multiple payment options
A clear path to purchase = Gets your customers to the finish line (aka purchase!) faster.
You don’t want your impatient customers to wait around for a clunky checkout process, right?

[Be warned] Before making any website changes (big or small).
Stop second guessing what works or not.
Ensure success with data-driven CRO.
At Solvexmedia, we don't take chances - we dive deep into your target audience and user behavior first. 
With A/B/C/D testing and insightful analysis...
We craft a website that converts visitors into customers 24/7.
Don’t wait for Q4 to start before maximizing your website’s full potential.

Get your free CRO audit today. 

See and feel how we can help you achieve real results. 👇 

https://lnkd.in/gEFDR97z
 
(limited spots)

solvexmedia.com

Discovery Call

Optimizing a website is a skill you never stop studying

There will always be new:

- User behavior
- Competition
- Evolving customer needs
- Technologies

Treat it as a long-term investment for your eCom business.

5 things you should already know about 6 months in your eCom business.

This isn't just a catchy hook, it's a reality check for new ecom business owners...

Here are 5 things you should have a decent handle on by the 6-month mark:

1. Your ideal customer.

By now, you should have a clear picture of your target audience. 

> Who are you selling to? 
> What are their demographics, interests, and pain points? 
> Have you gathered enough data to refine your customer personas?

2. Sales & conversion trends.

Analyze your sales data for the past 6 months. 

> What products are selling well? 
>Are there any seasonal trends? 
> What marketing channels are driving the most traffic and conversions? 

Understanding these trends helps you refine your strategies and optimize your efforts.

3. Key metrics & performance.

Important metrics like:

• Website traffic
• Conversion rate
• Customer acquisition cost (that's how much it costs to get a new customer)
• Customer lifetime value (how much money a customer spends with you over time) 

… should no longer sound like gibberish. 

Track these regularly and use them to see how you're doing and where you can improve.

4. Competitive landscape. 

6 months in, you should have a good idea of your competitors in the market. 

> What are they good at? 
> What are their weaknesses? 
> How can you make your product or service stand out? 

Knowing your competition helps you develop a killer strategy to win over customers.

5. Marketing effectiveness.

Time to evaluate your marketing efforts. 

> Are your campaigns bringing in the right kind of customers? 
> Are you getting the bang for your buck? 

Use these past 6 months to analyze your marketing data and adjust your strategies for better results.

This is just a starting point.

Remember, the ecom journey is all about learning from your wins, losses, and everything in between. 

Keep testing new things, analyze your data, and adapt your approach for long-term success. 
You got this! :)

Want to make sure your website is working effectively and maximizing results?

Get your FREE CRO audit.

👇👇 👇

Website Secrets

After auditing over 647 websites, I've learned something that most eCom owners simply DON’T understand about conversion. 😤

“Conversion isn't just about getting visitors to your website.”

Don't get me wrong, website traffic is also important. 

But here's the key: Conversion is about guiding visitors on a journey. 

It's about understanding:

→ their needs
→ addressing their pain points
→ making them feel like YOUR website is the answer they've been searching for.

Here's what I mean:

• People don't convert in a vacuum. 

They need to be:

✅ nurtured
✅ educated
✅ compelled to take action

❌ Just throwing up a pretty website and hoping for the best won't cut it.

• Compelling websites tell stories. 

They connect with visitors on an emotional level and build trust. 

✅ They don't just sell products, they solve problems.

• It's all about removing friction. 

❌ Confusing layouts
❌ Unclear calls to action
❌ Generic copy 

... are conversion killers. 

A good website should be smooth sailing.

Guiding visitors effortlessly towards a *clear* conversion goal.

What does this mean for you?

If your website feels like a dry cactus (low leads, low sales). 🌵

It's probably time to rethink your conversion strategy. 

Last year, Q3 was a mad scramble for eCom brands trying to fix their sites at the last minute.

 (...and unfortunately, we had to put them on our waiting list) 

The difference-makers?

The brands who started tuning up their conversion rates (CRO for short) early on.

These folks saw the biggest wins because their sites were conversion machines by the time the busy season hit.

Don’t repeat last year’s mistakes. 

Start your CRO journey now and position yourself for a successful year-end.

Book a call with us today to chat about how we can help.

👇👇 👇

You won’t BELIEVE this life-changing secret about conversion that’s saving my clients from YEARS of unnecessary ad spend and frustration.

In just a few moments, I’m going to reveal what it is. 

But first, here’s why you should trust what I have to say...

For the past 2 years, I've been helping eCom businesses like yours achieve explosive growth through conversion rate optimization. 

I've seen it all, from the biggest mistakes to the most successful strategies. 

And let me tell you, this secret is one of the most powerful tools I've ever discovered.

8 out of 10 eCom businesses think conversion is just about getting people to your site. 

They spend a fortune driving traffic.

… but the *sad* reality is, those visitors just wander around and leave.

❌ Never converting into paying customers.

Here’s how we make *magic* happen:

✅ Guiding them on a strategically crafted user journey. 
✅ Uses a psychological framework to understand their needs, address their pain points, and build trust at every touchpoint. 
✅ Use data and A/B testing to optimize every element, from headlines and calls to action to the overall website layout. 

It's about making them feel like YOUR website is the answer to all their problems.

When you unlock this conversion secret, you'll see a dramatic increase in sales. 

My clients are reporting increases of 20% to 50% (and sometimes even more!). 

Imagine what that could do for your bottom line.

If you're tired of watching your money disappear into the abyss of unconverted traffic, then it's time to get a CRO audit.

Schedule your free consultation 👇

You hit the launch button. ✔️ 
Getting ready to see the sales roll in... nothing but *crickets* 😵

The culprit? Leaks in your conversion funnel.

Imagine your website as a funnel. 

You pour potential customers (traffic) in at the top.

BUT they're dripping out through holes before they reach the desired outcome.

The sweet kaching of a purchase.

Leaks in your conversion funnel are what's stopping those visitors from becoming customers.

Here's the secret to plugging those leaks: 👇

The secret isn't just about fancy website design (although that doesn't hurt). 

→ The real secret lies in understanding your customers and building trust. 

→ It's about removing anything that makes buying from you a hassle. 

Here's how we did it:

1. Become a customer whisperer.

Dive deep and understand your ideal customers:

✅ needs, wants, and pain points. 
✅ speak their language
✅ address their concerns directly
✅ position yourself as the solution they've been searching for.

2. Build trust. 

Nobody buys from someone they don't trust. 

Showcase in your website these CRO elements:

✅ positive customer testimonials
✅ highlight your expertise
✅ offer clear guarantees. 

Make them feel confident in their decision to choose you. 

3. Friction? we don't know her.

Streamline your buying process. 

Help your visitors easily find:

✅ the information they need
✅ complete forms with minimal effort
✅ navigate your site intuitively

Confusing layouts and unclear calls to action are conversion killers – MUST eliminate them.

—
If you enjoyed this post, then:

✔️ Like and share this post now.

✔️Follow me @kamhossieny for more landing pages and CRO tips.

I doubled my client’s sales by studying ecom stores in just 6 months.
Here's what I learned:
I optimized over 647 websites, and let me tell you.
Getting conversions can be tough.
But by understanding what works well in successful ecom stores.
I was able to implement CRO strategies that drove 100% increase in sales for my client.

Here are 3 CRO strategies we used:
1) People want to find what they need fast.
So we implemented:
➜ clear menus
➜ high-quality product photos showcasing details
➜ concise descriptions that focused on benefits. 
To make my client's website a breeze to navigate.
Visitors instantly understand their value proposition in just 5 seconds of landing.

2) They used powerful calls to action.
➜ Strong CTAs like "Add to Cart" were strategically placed near product details.
Making it easier for visitors to find and take the next step.

3) Successful stores rely on A/B testing to constantly improve.
➜ We test different headlines, product layouts, and CTA placements.
Based on the areas that need improvement and immediate attention.
We follow key metrics before making small or big changes.
✅ Conversion funnel metrics like bounce rate, click-through rate (CTR), and cart abandonment rate.
✅ User engagement metrics like time spent on page, scroll depth, and heatmaps.
This data-driven approach allowed us to identify the most effective elements that drove the most conversions.
—-
Want to double your sales in the next 6 months? 
Book a free strategy call here 👇

Open article: Discovery Call by solvexmedia.com

Every component you need to create an ecom landing page that generates $100k+.

- Captivating headline
- Announcement bar
- Subheadline
- Compelling hero image or video
- Social proof (testimonials/reviews):
- Pricing
- Scarcity & urgency
- Trust badges
- Security badges
- Product guarantees
- FAQ
- Footer
- Exit-intent popups (with caution) 
- Clear & compelling CTA
- A/B testing (as part of overall strategy)

Remember:

Your goal is to create a clear, concise, and persuasive landing page that focuses on your customer’s needs and conversion.

Don't overload the page with too many elements that might overwhelm or distract visitors.

Your landing page needs BOTH. 

➜ Traffic (Ad) 
➜ An optimized landing page 

= Conversion GOAL

In the world of e-commerce, conversions are king. 

But what drives those conversions? 

Many believe it's just about traffic.

The more visitors you have, the more sales you make. 

However, the reality is far more complex than that. 

Imagine this:

You're running a targeted ad campaign.

Driving high volumes of visitors to your landing page (lots of traffic!). 

However, if those visitors land on a confusing or poorly designed landing page...

They'll likely bounce and never convert.

That’s why, I always say this:

Both traffic and landing pages matter for conversions.

➜ High-quality traffic (targeted ads): Gets the RIGHT people to your site.

➜ Optimized landing page (CRO): Converts visitors into customers.

Think of it as a mathematical equation:

High-Quality Traffic (Targeted Ads) x Optimized Landing Page = Increased Conversions

DON’T neglect either side.

Remember: It's not about just traffic, and it's not about just a good landing page. 

It's about both working together to achieve your conversion goals.

If you need help achieving *real* conversion results.

Dm me “CRO” for a free consultation. (no commitment) 😊

Don’t just talk to your best customers.
Talk to the ones that almost got away too.
Studies show almost-lost customers convert at a *higher rate* than average customers. 
How? 
Simple.
Because they have addressed these customer concerns head-on...
hidden fees
confusing checkout process 
slow loading times
technical glitches
unclear product info
—these are all *solvable* problems.
➜ With a little CRO (Conversion Rate Optimization) magic.
➜ Understanding the psychology behind almost-lost shoppers.
You can capture the hearts and wallets of recovered customers any day you want.
(big brands like Amazon do this too 🤫) 
Follow these 3 psychology-driven CRO tips (and how to implement this in your website):
1) Exit-intent offers. 
Entice your potential customers back with discounts or free shipping when they show signs of leaving.
✅ Add a pop-up window that triggers when a user moves their cursor towards the top of the page (indicating they might leave).
2) Retargeting campaigns.
Remind them of abandoned items or similar products with targeted ads.
✅ Partner with ad platforms like Facebook or Google to run retargeting campaigns. 
Your ad campaigns must show the ads featuring the items that they abandoned.
3) Personalized recommendations.
Suggest products that complement their browsing history.
✅ Use website analytics tools to track user behavior and browsing history. 
Based on this data. 
You can recommend complementary products on the product page itself.
—
By incorporating these psychology-driven CRO tips.
You can now do 4 things at once:
➜ Address customer concerns
➜ Recover lost sales.
➜ Turn "almost-lost" shoppers into repeat customers.
➜ Transform your ecom business into a thriving one
So, the next time a shopper abandons their cart.
Don't despair. 🙅
Consider it an opportunity to create a new customer. 😉

Grabbing your customer's attention is a race against the clock.
The million-dollar question is: how do you grab someone's attention online in 5 seconds or less?
Here’s how to grab *eyeballs* into your website in just 4 seconds.
My proven above-the-fold CRO strategy:
1️⃣ Headline Hero:
➜ Focus on the benefits. 
➜ Craft a clear and concise headline that speaks directly to your target audience's needs and desires. 
➜ What problem do you solve? 
➜ What value do you offer?
➜ Keep it punchy.
➜ Aim for 6-10 words and avoid jargon. 
➜ Use strong verbs and action words to grab attention.

2️⃣ Visual appeal.
➜ People process visuals faster than text, so make a good first impression.
➜ Use professional or captivating images that are relevant to your offer.
➜ Keep it simple. 
➜ Avoid cluttered graphics or overwhelming layouts.
➜ Pro tip: Test different images to see what resonates best with your audience.

3️⃣ Get to the point.

➜ Prioritize a clear value proposition.
➜ Explain what you do and why it matters in a concise and compelling way. 
➜ Focus on the benefits for the visitor, not just your features.
➜ Bullet Points are your new friend.
➜ Use bullet points to highlight key benefits and make the information easy to digest.

4️⃣ Call to action (CTA).
➜ Don't leave visitors wondering what to do next. 
➜ Include a clear and strong call to action button.
➜ Use action verbs like "Add to cart," or "Shop More" to encourage action.
➜ Make it stand out from the crowd.
➜ Use contrasting colors and clear text to make your CTA button visually appealing.

Want me to do the eyeball-getting part for your website?
Get your free CRO audit today. 👇

https://lnkd.in/gEFDR97z

 (only 9 Spots left this November).

Funny story - I almost didn't buy my coffee maker because the website didn't show if it was in stock. 
Paranoid? Maybe. 
Normal? Absolutely.
Turns out, we all have trust issues when shopping online.
So I tested something stupid-simple.
Adding this near the buy button: 
"✔ In Stock ✔ Ships Today ✔ 60-Day Returns"
The results? 
Before: 2.3% conversion rate 
After: 3.8% conversion rate 
Extra cash: $103,472 in 30 days
Why does this actually work?
You know that feeling when you're watching Netflix and see "3 episodes left"? 
You felt like you HAVE to finish it.
Same psychology here. 

These tiny checkmarks tell your brain "you're almost there!"

After testing this on countless stores, here's the magic combo:
1. Stock status 
❌ "Available" (meh) 
✅ "In Stock" (good) 
✅ "Only 3 Left" (better)

2. Shipping 
❌ "Fast Shipping" (what does that even mean?) 
✅ "Ships Today" (specific = trustworthy) 
✅ "Next Day Delivery" (even better)

3. Returns 
❌ "Easy Returns" (everyone says this) 
✅ "60-Day Returns" (specific number = more trust) 
✅ "Love It Or Return It" (personality bonus!)

@Article excels at this!

graphical user interface, text, application, chat or text message

Ivan Falco

Most GTM tech companies I talk to are in one of these spots:

1️⃣ Relying on founder-led outbound or referrals only

It worked to get to where you are… but reply rates are dropping, deals are slower, and you know this won’t get you to the next stage.

2️⃣ Team spread too thin & too many tools

Too many tools duct-taped together, wrong or messy data, SDRs burned out, one marketer doing everything, sales and marketing not really talking. Attribution is a mess.

3️⃣ Tried to add more channels, got chaos instead of scale

A bit of LinkedIn content here, a bit of LinkedIn ads there, maybe a webinar or two, some paid search… but nothing sticks.

4️⃣ No bandwidth

You know where you want to go. But you don’t have the bandwidth (or a world-class GTM team) to design and run a “modern GTM” motion that actually compounds.

That’s where I come in.

👉 What I do

I help GTM tech companies build and run one LinkedIn-led GTM system that creates predictable pipeline in 90 days.

We design one motion and align:

- Outbound → driven by real signals & the same target accounts
- LinkedIn content → built to speak to those accounts and feed sales
- LinkedIn ads → warming and surrounding the same buying committees
- Attribution & tracking → so you actually see what moves pipeline

Sales and marketing stop operating in silos.
Everyone executes the same 90-day plan.
The work compounds instead of resetting every month.

⚙️ Why it’s worth listening to me

I’ve been in GTM for close to a decade:

Started as a sales rep → felt quota pressure, declining reply rates, and the “what is marketing even doing?” frustration

Moved into growth for SaaS ($500k - $1M in a year) → built funnels, ran paid, fixed broken ops

Ran my own ads agency (Brought it to $200K) → learned what “clients expect results yesterday” really means

Joined as Head of Growth at ColdIQ → helped them go from $2M → $7M ARR in 12 months.

Helped AirOps generate over $7M in pipeline and 7-figures in closed revenue in less than a year.

In ColdIQ, I’ve seen and worked inside GTM systems for hundreds of B2B SaaS companies (SaaS + agencies).


🎯 Who I’m best for

I focus on GTM tech and GTM agencies, because I’ve lived GTM from every angle, sales, marketing, growth and agency, and I understand the pressure and constraints of your team & the teams you sell to.

GTM tech (sales tech/ marketing tech / revops tech)
GTM agencies
$1M–$20M ARR

🚀 If you want help

If this resonates and you want a teardown of your LinkedIn GTM + a concrete 90-day plan:

👉 DM me “GTM” and I’ll send you how I run these sprints.

Facebook Ads & Google Ads Expert | Co-founder

I'm being offered $1k+ per post to promote top AI tools.

This is the biggest shift in B2B marketing in a decade. 

And it's happening on LinkedIn.

I turn 99% of them down. But most creators don't.

And the brands willing to pay us aren't stupid - they see what's coming.

Creator-led growth is the only B2B strategy that will matter by 2026.

Brands are desperate to get creators talking about them because they know traditional channels are dying.

Cold email reply rates: below 2%
LinkedIn reach: down by half
Ad costs: up 30% YoY

But a trusted creator posting about you? 

That's 8-12% engagement from your exact ICP.

The math isn't subtle.

This isn't about buying posts. It's about building a creator-led engine:

Your best customers → get them posting about results
Your employees → turn them into micro-creators
Your CEO/founders → build their thought leadership
Partner creators → pay them to amplify

Then layer LinkedIn Ads on top to amplify these posts targeting your dream account list.

You're not running campaigns. 

You're building a systematic content engine where every post compounds reach and credibility.

Why this replaces traditional GTM:

→ Buyers trust peer content 10x more than your sales deck
→ You're creating 20+ touchpoints before your first outbound message
→ Each creator post becomes an evergreen asset you can amplify forever using LinkedIn Ads
→ Even 48% of AI Search results are influenced by user-generated content (including LinkedIn)

This is how we scaled ColdIQ from $0 to $6M in less than 2 years. 

And how we generated over $700k in pipeline last month for a single B2B SaaS client.

The brands building creator-led engines today will own category awareness by 2026.

Your competitors are already doing this.

That's why I've documented the entire process - the formulas, the frameworks, the timing, everything.

All inside the Creator-Led growth playbook.

Want it?

Comment "CREATOR" below and I'll send it over.

I turn LinkedIn into your #1 pipeline channel for GTM tech | Head of Growth @ColdIQ ($2M→$6M in 10 months)

We analyzed 20K+ AI answers across ChatGPT, Claude, and Perplexity. Here's what the top 1% most cited companies are doing differently.

I partnered with AirOps (the #1 tool to Win AI Search) to break this down. 

The numbers hit hard: 

- 8% of B2B signups now come from AI chatbots.
- Content less than 3 months old gets cited 3x more. 
- Traffic from AI chatbots converts at 24% vs 4% for traditional SEO. 
- Third-party mentions drive 2x more citations than your own content.

If AI can't find you, neither can your customers.

Here's what you need to track:

→ Share of Voice (the higher your share, the more you own the conversation)
→ Brand Visibility (if AI never says your name, buyers won't see you)
→ Citation Rate (when AI name-drops you, it signals trust)
→ Sentiment Score (being seen in the right light matters)

What actually moves citations:

1) Structure for agents
Multi-type schema = +13% citations
Lists = 17x more likely cited
Proper heading hierarchy = 3x boost

2) Refresh constantly
SaaS/Finance: every 3 months
Ecommerce: every 3-6 months 
Healthcare: every 6-9 months

3) Win third-party mentions
Reddit gets picked up by Perplexity & ChatGPT. 
LinkedIn is favored by Google AI mode. 
Quora is growing fastest in AI Overviews. 
Digital PR matters more than ever.

4) Go micro-niche
You need content for every question about your products and services. 
The game is topical depth now.

5) Be in the conversation 
Forums, Reddit, Q&A where your buyers are. 
Add value, don't spam or promote.

Webflow went from 2% to 10% AI-attributed signups in under a year. 

5x growth in a channel with 6x better conversion rates.

Eoin (Head of Growth at AirOps) gave me permission to share the full "AI Search Report" with all of you.

Let me know if you want it in the comments.


Tools mentioned:

AI Answers ChecK: ChatGPT • Perplexity • Gemini
Questions Research: AlsoAsked • WriterZen . AirOps
Citation Tracking: Twin • Glasp . AirOps
Content Optimization: Clearscope • Surfer . AirOps
Content Orchestration: AirOps

Lead gen got killed on LinkedIn.

And CMOs are losing it.

LinkedIn Ads got 50% more expensive in the last 4 months.

Organic reach dropped by half.

And doesn't look like it's getting any better from here.

Here's what I'm seeing when I talk to CMOs and other growth teams:

They are burning ad budgets on website visits and gated content.

Expecting form fills or booked demos.

Getting nothing.

The game changed.

They're still playing the old one.

The old playbook is dead:

Cost per lead? $200+.
Cost per demo? Even worse.
Amazon gift cards just to get attention?

That's not a strategy. That's desperation.

Here's what works now (demand gen):

1. Build a tight account list you can track

500-1000 dream accounts using Clay + signals.
Not random "50-200 company size + job title X" targets.
Actual accounts you want to close.

2. Nail your LinkedIn content strategy

Stop posting content nobody wants to read.
Get good at LinkedIn content first.
Then surround those accounts with relevant Thought Leader Ads (TLA).

TLAs is the most cost effective ad format by far rn.

3. Track what matters

Engagement (Engagement rates, dwell time, view rates)
Click to landing page from TLAs
Qualified pipeline influenced by ads (using Fibbler or HockeyStack)

Track accounts, not clicks.

4. Be smart with signals and audience building

Example:

Got a customer to make a great testimonial video?

Run a lookalike of that customer (their competitors) with DiscoLike.

Target them with that video.

They'll want to know what tools their competitors are using.

That's thinking beyond "I'll target 50-200 company size and job title X with 'Please Download My 50-page Ebook'."

Actually use list building and signals to get better targeting and show more relevant content.

5. Assess after 2-3 months

Don't turn off the campaign at week two because you're not flooded with traffic and booked demos from TLAs.

Check that initial account list.

See how it moved to pipeline.Use Hockeystack, HubSpot, Fibbler, or even a simple Excel sheet.

Track account overlap, impressions, engagement, audience penetration.

Demand gen is winning the battle against lead gen.

But most B2B teams are still fighting the old war.

Now, the question is:

How do you explain this to your CEO?

Cloudflare is down again. If I was a Web/Dev Agency I'd be launching this outbound campaign ASAP.

First, I'd ask myself:

Who is more affected by the Cloudflare outage?

1) Large-scale media/news outlets - lost in ad revenue
2) Financial/FinTech services - can be a major risk to security
3) High-traffic E-commerce/SaaS - downtime means a lot of sales
4) Digital agencies / Marketing tech - they manage client sites this can damage their reputation

Let's say we're going for High-traffic E-commerce.

I would go to Apollo and scrape a list of e-commerce sites with $10M+ revenue or decent company size.

I would then bring it to Clay to verify:

- High traffic (using Semrush integration) - to prove they lose money when down.
- If they use Cloudflare (using BuiltWith integration) - to confirm they are affected.

If they are fit, then I'd go ahead and find the emails of the key personas to reach out to, using waterfall enrichment (LeadMagic, Prospeo.io, FullEnrich). 

Then I would wait 1-2 days once panic mode is gone.

And send that to Instantly.ai to automate my email outreach.

I'd say something like:

"Hey {{firstName}},

This is the 3rd Cloudflare outage in the last 4 months.

Since you guys are doing massive volume, every minute your site is down, it's costing you serious revenue.

That's why we build Multi-CDN Failover systems (Solution X). 

If Cloudflare breaks, your traffic automatically switches to AWS/Akamai so you never go offline.

We handle the transition seamlessly.

Worth a chat?"

Or any related service that you'd like to pitch.

Try this out, and tell me how it goes.

This n8n workflow could add $10M to your pipeline. But it won't. 

Because tech doesn't fix bad marketing.

I've built dozens of automations and AI agents for ColdIQ, and for other GTM tech.

Lead scraping engines, multi-channel ABM sequences, lead routing systems, you name it.

But here's the thing... 

When I show GTM teams the workflows, their eyes light up.

When I talk about reviewing sales calls, mapping pain points to personas?

They log out.

People want the shiny object.

They don't want the truth:

If your message s*cks, automation just scales the s*ck.

You can scrape 100K leads.
You can blast 50K emails.
You can auto-score every signal on earth.

But if your messaging doesn't connect, none of it matters.

Automations amplify what's already there.

Sh*t slow or sh*t fast → still sh*t.

Here's what you need to fix first:

→ Clear positioning
→ Build trust before the ask
→ Messaging that connects to real pain
→ Being top of mind when they're ready to buy

I know, I know... BORING!

"Too basic, I already know that."

But I'm not talking about what you know. 

But about what your team does and focuses on.

And that's what makes a real difference.

With so many AI tools, so many shiny tech, GTM teams are forgetting (myself included).

Fundamentals still count more than anything.

Tech is the multiplier. Not the foundation.

Fix your marketing.

Then automate.


Follow me for more about GTM systems, LinkedIn growth and using AI to scale revenue the right way.

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