At K&J, we help companies and individuals worldwide expand their businesses through world-class digital marketing. 

Here are some of the names we've worked with that you will recognise: 

Comcast | Universal Pictures
ByteDance | Tik Tok
Ministry of Business, Innovation & Employment | Digital Boost
Monster Energy
Microsoft
and many others . . .

Who do we work with?

- B2B lead gen
- Apps 
- High-volume user acquisition 
- SaaS
- Start-Ups 

What do we do? 

- Organic and paid social media
- NFTs & Cryptocurrencies
- Growth marketing and market strategy
- Websites
- Design
- SEM, SEO and DSP buying

A little bit about us as a company: 

Our content has had over 10 M+ views, I'm the Most Shared Contributor at Influencive (one of the US's top 30 media brands), and our work has been featured in Inc., Huff Post, Entrepreneur, Forbes and much more. We've won numerous awards, from the Whakaata Māori Waitā Business and Innovation award to ranking 28th on the Inc. 5000 fastest-growing companies.  

If you're looking for any opportunities to work with us, shoot a message to: kale@kjgrowth.agency

I'm a co-founder at Tacit Intelligence, building expert AI reasoning systems. https://www.tacitintelligence.co

Lastly, I write a weekly newsletter with my mate Rhys about business, mental models and personal growth - you can have a look here: https://themethod.beehiiv.com/

Kale Panoho

What if the only thing standing between you and your goals was a mindset you could change in weeks?

18 years ago, Prajesh Chhanabhai faced a pivotal moment, a choice between a promising academic career and the opportunity to transform how people think about themselves and their potential. He chose the latter, and it has made all the difference.

In his work, Prajesh has coined the term MindFluence to capture his unique approach to mindset transformation. It’s not just about changing thoughts, it’s about mastering the art of influencing your own mind to reshape your reality. MindFluence is about breaking free from self-imposed limits, building unshakeable confidence, and transforming potential into purpose.

For over 16 years, Prajesh has helped leaders, professionals, and students develop their MindFluence, the ability to control their internal dialogue, shift their mental narratives, and unlock their fullest potential. This approach has proven to be the real game changer, turning setbacks into comebacks and ordinary moments into extraordinary breakthroughs.

Prajesh believes that your mindset isn't just part of the journey, it's the foundation of everything you achieve. Your thoughts shape your actions, your actions shape your outcomes, and your outcomes shape your reality. By mastering your MindFluence, you can:

- Break free from limiting beliefs
- Lead with confidence
- Achieve unstoppable growth

What he brings to the table:

- Mindset Mastery: Certified NLP Master Practitioner, MindsetRX Coach, E-DISC Practitioner, and Advanced Breath Instructor, blending proven methodologies with deep human insight.

- Leadership Development: Transformed team dynamics with mindset-focused strategies, empowering leaders to lead with clarity and confidence.

- Proven Impact: 93% of Prajesh’s clients report significant progress, achieving goals once considered unattainable and breaking through mental roadblocks.

- Scalable Transformation: With over 20,000 presentations in corporate and educational settings, Prajesh has developed a unique ability to inspire lasting change, whether in a boardroom or a classroom.

Prajesh’s mission goes beyond motivation, it’s about creating a mindset shift that empowers people to see challenges as opportunities, find clarity in chaos, and step confidently into their potential. He believes that true success lies in mastering the MindFluence that drives your decisions and shapes your reality.


Connect with Prajesh today, and take the first step toward mastering your MindFluence, the mindset shift that can change your life.

Prajesh Chhanabhai

I avoided getting a coach for years.

Not because I didn't believe in coaching.

Not because I couldn't afford it. 

Not because I didn't have time.

I avoided it because I knew exactly what would happen if I actually said my thoughts out loud to someone who wouldn't let me off the hook.

The smartest people I know do the same thing.

They read the books. Attend the workshops. Can explain their patterns in detail.

But ask them if they want a coach?

Suddenly, they're "figuring it out on their own."

This was the premise to write this weeks article, espeically at this time of the year when you have those "goals".... 

It's not about why coaching works.

It's about why we avoid it even when we know it would.

The CROSSROADS Coach I Creator of MindFluence I International Speaker I Leadership Coach I Experienced Student Success and Engagement I Podcaster I ICF I SOMA

The smartest people I know avoid coaching. Not because it doesn't work. Because they know it will. They're not avoiding help. They're avoiding the mom

Open article: Why smart people avoid coaching...... and choose therapy instead by Prajesh Chhanabhai • 10 min read

Why smart people avoid coaching...... and choose therapy instead

Wow. What a year.

We recorded 48 podcasts… with 48 epic humans… and 48 real, raw stories from around the world.

And honestly? Every single one of those conversations hit different.

They weren’t fluffy. They weren’t scripted.

They were real. Honest. Vulnerable.

The kind that stay with you… and quietly add to our Basket of Knowledge 

To every guest who came on and trusted us with your story...thank you. Truly.

For showing up as you.

For being open.

For sharing the messy, the meaningful, the hilarious, the painful… all of it.

You have no idea who you’ve helped just by speaking your truth.

And to everyone who tuned in, shared an episode, sent us a message, laughed with us, reflected with us, or just listened while you were driving or folding the washing, we see you and we appreciate you.

You’re the reason this little podcast has a heartbeat.

Because at the end of the day, it’s simple:

It’s just humans learning from humans.

One story at a time. One moment at a time.
One basket slowly filling up with wisdom, lessons, courage, and heart.

And the coolest part?
We’re only just getting warmed up.

We can’t wait to see who jumps on the podcast in 2026…
And yes ...WE mean you as well.

If you’ve got a story (and trust me, you do), we’d love to share it 

Here’s to more real chats.

More growth.

More honesty.

And more baskets being filled in 2026

Thanks for being here with us. It means more than you know.

AND if you have not heard or seen the podcast this is your sign to check it out

https://lnkd.in/eEg5AYXT

Explore inspiring journeys & unique stories on our podcast. Gain practical advice, wisdom & fresh perspectives to challenge your thinking. Tune in!

Thank you to everyone that joined in as a guest
Thank you to everyone of you that took time to listen in

We can't wait to share more Baskets of Knowledge in 2026

Prajesh and Tane

Most people think they’re overwhelmed because they have too much to do.

What I see is different, they’re overwhelmed because they haven’t decided what not to be anymore.

Mindfluence is built on this principle, your life doesn’t change through motivation, it changes through subtraction. This is something my good friend Sneha Villalva really hones into

Behavioural psychology shows that decision fatigue increases when identity boundaries are unclear.

When you keep every option open, your nervous system stays on alert.

There was a phase where I said yes to opportunities that sounded impressive but felt wrong.

Not because they aligned, but because I didn’t want to close doors.

The moment I consciously decided who I was no longer available to be, my energy returned.

Although those who know me,,,, lets be honest I still say yes too often... eek!

What version of yourself are you still keeping alive out of fear?

You don’t need a new you. 
You need a clearer you.

 January convinces people they need to reinvent themselves.
But ACTUALLY....

Most people don’t need a new version of themselves.
They just need to finally understand the one that’s already here.

You don’t reset just because the calendar flips.
Your patterns come with you into the new year, the way you cope, react, avoid, protect, shut down, or overperform.

And most of those patterns were designed to keep you safe… not happy.

Self-growth doesn’t start with changing yourself.
It starts with seeing yourself, honestly, gently, compassionately.

Because once you see the pattern, you’re no longer trapped inside it.

I once coached someone who said:
“This year, I just want to be more confident.”

But every time uncertainty showed up, their inner voice said
 “Stay small. Stay safe. Don’t risk it.”

They didn’t need confidence coaching.
They needed clarity on the part of them that was still protecting old wounds.

And when they saw that, change didn’t look dramatic.
 
It looked like…
 • raising their hand
 • sharing an idea
 • asking for what they needed
 • not apologising for existing

Confidence didn’t arrive overnight.
But self-trust did.

So this year, don’t chase a different you.
Get closer to the you that’s already here.

Because clarity creates movement.
Pressure creates resistance.


What’s one pattern you’ve noticed in yourself lately... helpful or unhelpful?

And because life is too short to be serious all the time…if there was a “New You,” what would they forget most often... keys, wallet, or why they walked into the room?

One of my highlights in 2025 was being part of the epic team that ran the first ever in person Blanchard Student Self Leadership in person event. 

When I say FIRST EVER... I mean the first ever in the world. 

And no place better to host this than none other than Taradise aka Taranaki.

The really cool thing is we have been given the green light to do it again this year... so keep a look out to see which region we are going to approach this year.

But what is SSL???

​​Student Self Leadership is for teenagers 14 to 18 years old who want to:
 
Understand how to navigate the world
Identify powers they didn’t even know they had
Make more progress with less frustration
Reach their full potential
Thrive in school, extracurricular activities, and at home

The really cool thing is this is GLOBAL and can be done online as well FOR FREE.

So if you have or know a young person in your world that would benefit I will put a link for the next cohort in the comments. 

It's really an epic program!

But for now enjoy one of my 2025 highlights, featuring music from one of my fave musicians

If everything feels urgent, nothing is actually clear.

Most people think they're bad at prioritising. 

What they're actually bad at is noticing when their nervous system is driving the bus.

Breathwork isn't about achieving some zen state. 

It's about creating choice. 

When your body feels safe, your options expand. 

Simple as that.

A long, controlled exhale lowers physiological arousal and brings your prefrontal cortex back online, that's where perspective and judgment live.

I've learned this the hard way, when I'm breathing high in my chest, I make fast decisions I later question. 

When I slow my breath, my thinking slows just enough to be intentional instead of reactive.

Try this before your next "urgent" decision today, change your breath first, then decide.

So are you  a breath holder or an accidental sigh champion?

Who are you becoming this year?

Every January, we all get bombarded with 

“New Year, New Me.”

But lets be realllly honest... most of us don’t need a new self.
We need a deeper understanding of the self that’s already here.

And sometimes, the biggest frustration isn’t that we don’t know what to do next…

 It’s that we don’t really understand how we naturally operate.

So we set expectations that don’t match our wiring  and then judge ourselves when they don’t stick.

What if, instead of forcing yourself into someone else’s version of “success”…

You simply understood your natural behavioural style better?

That’s one of the reasons I love Extended DISC.

Not because it puts you in a box……but because it helps you see the box you keep putting yourself in and decide whether it still fits.

 I’ve seen this repeatedly..
🟡 High-D people beat themselves up for slowing down ,even when reflection is exactly what they need.

 🔵 High-I people think they’re “inconsistent,” when they’re actually just energy-driven and inspired by connection.

 🟢 High-S people think they’re “too soft,” when their superpower is calm, grounding presence.

 🔴 High-C people think they’re “overthinking,” when they’re actually creating clarity and rigour the rest of us rely on.

None of these are faults.
They’re patterns. And patterns tell stories.

A little honesty from me…
For years, I tried to operate like a “go-hard-or-go-home” machine every January.

Big intensity. All-in. No breathing room.

And when I eventually slowed down, I’d tell myself I’d “lost momentum.”

But when I really explored my own profile, I realised something powerful:

I’m at my best when there’s heart, meaning, and connection in what I’m doing.

Not when I’m chasing some external finish line.

The moment I stopped trying to be someone else, my work, my coaching, my relationships…

They all shifted.

Not because I changed who I was.

But because I stopped arguing with who I was.

So here’s a different kind of New Year reflection for you, instead of asking…
“What do I want to achieve?”

Try asking…
  “How do I naturally move through the world  and how can I work with that instead of against it?”

And if you’ve ever done Extended DISC…
 I’d love to hear:
What was the biggest “aha” you had about yourself?

And if are curious about Extended DISC or your profile..,
Get in touch

Let’s make this year less about pressure and more about permission.

Anxiety doesn’t calm down when you understand it.
It calms down when your nervous system feels safe.

That’s the part most people miss.

We try to think our way out of anxiety.
But anxiety lives in the body first, thoughts second.

Regulation beats explanation.... every time.
Breathwork works because rhythm creates safety.

A slow, steady pattern tells the nervous system
 “You’re not in danger.”

Dory doesn’t stop to analyse the situation.
She moves with rhythm.

And that rhythm carries everyone forward.

Try this
 Next time anxiety spikes, slow your exhale down.
 Longer out-breath. Fewer words. Less force.

#Mindfluence #Breathwork #DisneyDecoded #NervousSystem #AnxietyTools

I almost didn't publish it.

Not because it wasn't good.
Not because I didn't have something worth saying.

Because some part of me whispered: "You're not the person who puts yourself out there like this."

And I almost listened.


Here's what was actually happening..

My identity structure included "I'm not someone who seeks attention."

So when the work required visibility, vulnerability, and yes, putting my name on something that mattered, my system processed it as threat.

Not expression. Threat.

And I started finding reasons to wait.

Maybe it needs more refinement.

What if people disagree?
Who am I to say this?

All very reasonable.
All very humble.
All completely designed to keep me exactly where I was.

This is something I have termed Identity Gravity™.

Identity Gravity is the invisible force that pulls you back to identity consistent patterns.

Even when you consciously want something different.
Even when the opportunity is right there.
Even when you have the capability.

Your mind optimises for coherence, not growth.

And it will sabotage growth to maintain coherence. Every time.

If you're ready to go deeper see what we have in the comments.

Thank you to the Pakistan Coaching Alliance for allowing me to speak and introduce the Mindfluence concept.

View company: ICF Coaches & Members - Pakistan

Last week, ICF Pakistan wrapped up the year with a truly empowering learning session on “How to Read Humans.”

The session was led by Prajesh Chhanabhai — Transformative Coach, creator of Mindfluence, and an insightful expert in human behavior.

He walked us through how our identities quietly shape the way we think, react, and show up in life, often faster than our conscious awareness can keep up.

A few highlights that stayed with me:

🔹 Identity Gravity:
 Our mind is wired for coherence. It prefers familiar identity over new growth. Change feels threatening not because it’s difficult, but because it challenges “who I believe I am.”

🔹 Identity Language
 Statements like “I’m just not…”, “I’ve always been…”, “That’s who I am” sound factual, but they’re often defence mechanisms. They protect identity, not truth.

🔹 Meaning-Making Loops
 We assign meaning instantly, faster than conscious awareness. And our mind picks the meaning that matches our identity story, creating repeating emotional and behavioural loops.

🔹 The Loop Architecture
 Trigger → Instant meaning → Emotional cascade → Behaviour → Reinforced identity.
 And the cycle quietly repeats… until we notice it.

🔹 Powerful Identity Questions
 “Who are you being loyal to?”
 “What relationship would be disrupted if you changed?”
 “Who aren’t you allowed to become?”

🔹 Three Pillars to watch
 ✔ Identity Gravity — patterns of coherence
 ✔ Meaning-Making Loops — speed of interpretation
 ✔ Human Signals — the body’s honest responses

And perhaps the most grounding insight:
✨ Mastery isn’t about asking clever questions. It’s about cultivating deeper awareness.

Grateful to ICF Pakistan for creating spaces where learning feels human, challenging, and uplifting — and to Mr. Prajesh for reminding us that transformation often begins with noticing.

If you joined the session, I’d love to hear,
What shifted for you?

#ICFPakistan #TransformativeCoaching #HumanBehavior #SelfAwareness #GrowthMindset #LeadershipDevelopment

Alright legends.... real talk.

What's the thing you keep saying you're going to do but haven't actually started?

The business. The conversation. The habit. The move. The thing that lives in that gap between "I'm planning to" and "I'm actually doing."

Yeah. That one.
How long's it been sitting there now?

I wrote something this week that's been a fun write... and guess what its back to the long articles haha..

Why we keep telling ourselves January 1st will be different when we know... we absolutely know .... it won't be.

And more importantly, what to do about it.

Read it if you're ready to stop pretending.

Skip it if you're not.

Either way, you'll know which one you are.

Can't wait to see what you ALL say...

The calendar is lying to you. And you're letting it, because admitting you could have started in July means admitting you've been choosing not to. Tha

Open article: January 1st is the worst time to change your life by Prajesh Chhanabhai • 10 min read

January 1st is the worst time to change your life

Clarity is not something you find.
It’s something you stop avoiding.

Most people say they want clarity.
What they actually want is reassurance without consequence.

So this is what i see all the time with people I work with
Clarity isn’t blocked by confusion, it’s blocked by attachment.

Attachment to identity.
Attachment to sunk cost.
Attachment to how things “should” look by now.


From a cognitive neuroscience lens, the brain resists clarity when it threatens identity.

Ambiguity feels safer than certainty if certainty requires behaviour change.

There was a point in my life where I wasn’t unclear, I was unwilling.

Unwilling to admit that something I’d invested years into no longer fit.

The moment I stopped intellectualising and told the truth, the fog disappeared instantly.

That’s the impact of Mindfluence.

Influencing the part of you that negotiates instead of decides.

Where are you asking for clarity when the real issue is honesty?

Lets have some fun as well.....
If your brain had a “terms & conditions” pop-up before decisions, would you actually read it?

Here's what I know about you...

You're capable. You've accomplished difficult things. People respect you.

And you're still not as visible as you should be.

Not because you lack confidence.

Because you lack something else.

Something you didn't even know was missing.

I wrote 2,400 words about what it actually is..... yes I used word count

And how to build it.

You're either going to read this and feel incredibly seen, or you're going to think I'm <insert your own choice of word>

Only one way to find out.

That's right, I've said it....... whaaaat?? You're ACTUALLY afraid of being visible You're afraid of being criticised. Visible and misunderstood. Visi

Open article: You're not afraid of failure.  by Prajesh Chhanabhai • 14 min read

You can’t mindset your way out of a dysregulated nervous system.

If your body is in survival mode… your mindset tools are working with the parking brake on.

You can journal.
You can affirm.

You can read every mindset book on the planet…

But if your nervous system thinks you’re under threat?
Your brain will prioritise protection over positivity.

Sometimes the work isn’t “fix your thinking.”
Sometimes it’s “teach your body that you’re safe.”

Because your breath is the remote control for your nervous system.

Slow, steady breathing signals to your brain:
“You’re okay. You don’t need to brace for impact.”

And when the body calms down, the story in your head often softens too.

There was a period where my body was permanently braced.

I told myself, “I’m fine. I’ll push through.”

Except my chest was tight.
Sleep was shallow.
Breathing was short.

It wasn’t until I started intentional breathwork that I realised how long I’d been running survival mode as my default.

And when I finally exhaled… it felt like my life did too.

That’s breathwork.
Not magic.

Just physiology working with you, not against you.


Before you push yourself harder…check in with your breath.

Inhale slow.
Exhale longer.
Repeat.

You don’t have to think your way to safety, you can breathe your way there.

 If breathing wasn’t automatic, how many alarms would you set to remember?

Advanced 

Your words aren’t labels. They’re instructions to your brain.

Be careful with the sentences that start with “I am…”

They’re not descriptions.
They’re identity statements.

 We casually say things like:

 “I’m terrible at that.”
 “I’m socially awkward.”
 “I’m always anxious.”

And then we wonder why change feels impossible.

The language you use doesn’t just describe your reality.
It builds it.

From an NLP perspective, 
language shapes perception → perception shapes behaviour→ behaviour shapes outcomes.

So your words become your world.

I once worked with someone who constantly said:
“I’m just bad with people.”

The truth?
They’d had a few rough experiences and turned them into a permanent identity.

So we changed the script to:
“I’m learning how to connect better.”

Same person.
Same history.
Completely different future.

Because the brain stopped defending the identity and started supporting the intention.

So next time you say “I am…...... PAUSE
Ask yourself:

Does this sentence lock me in.... or open me up?

If your brain followed EVERYTHING you said literally… what’s the weirdest instruction you’ve ever given it?

Most people succeed the moment they stop trying to impress everyone.

Agree or disagree?

Most people don’t need another goal.
They need a new identity.

If you keep setting intentions but keep ending up in the same place, this isn’t a discipline problem.

It’s an identity one.
🚫 This event is not for people who want motivation.
🚫 It’s not for those looking for hacks, tactics, or quick wins.
🚫 It’s not for anyone unwilling to question the version of themselves they’ve been protecting.

This is for people who are done repeating patterns and are ready to reset who they’re being, not just what they’re doing.

Shirley Robertson and I are running a live Identity Reset session on 31 January, which anyone in the world can attend

No hype. No fluff. Just deep work that creates real change.

If that makes you uncomfortable…

Good. That’s the point.

See you there legends

Chandni Sahrawat, Sergey Helmar and 7 other attendees

Sat, Jan 31, 9:00 PM - Sun, Feb 1, 12:00 AM NZDT

Hi awesome network!!

If you or anybody you want to know that wants to look into training to be an International Coaching Federation accredited coach in 2026 you need to see/share this.

At Grit we pride ourselves on the program we deliver. It does not compromise on quality, depth and range of expertise. The beauty though is our philosophy is to be able to provide this at a cost that is affordable to most people.

We are about to start our next cohort this Wednesday 5pm NZ time. If you are interested in finding out more or want to jump on to see if its for you let us know.

✨ “The knowledge is in the room.” 

Jacque Allen (Auckland)—award-winning educator, professional facilitator, and leadership coach—joins us not as the trainer, but as the learner. And that, in itself, says everything.

In her words, what made this ICF journey truly powerful wasn’t just the curriculum…
It was the people.

The diversity of styles.
The vulnerability shared.
The generosity of peers—whether just starting out or deeply experienced.

Drawing on a Māori whakataukī, Jacque reminds us that when a community allows every person to bring their full skill, background, and humanity, everyone benefits.

From trainers across time zones, to peers coaching one another beyond the classroom—this is what makes learning at GRIT different.

Not one voice.
Not one style.
But a collective that makes you a better coach.

Grateful. Inspired. And deeply proud of this community. 🌍💙


#hr #coaching #organizationaldevelopment #leadershipdevelopment #executivecoaching #educators

Most people think they’re stressed because of their workload.

They’re wrong.

Stress isn’t created by volume, it’s created by a dysregulated nervous system interpreting everything as urgent.

Breathwork doesn’t relax you.

It retrains your threat response.

When the exhale is shorter than the inhale, the body remains in sympathetic activation.

Decision-making narrows. Reactivity increases. Perspective disappears.

I used to mistake urgency for importance.

Shallow breathing was my baseline and I didn’t even notice until I learned how regulation actually works.

Changing my breath changed the quality of my thinking, not just my mood.

If your breathing reflects how you lead, what would it say about you today?

And just for fun...
 Be honest, did you just notice your breathing because you read this?

Being busy doesn’t make you important. 
Being deliberate does.

Agree or Disagree?

The way we describe ourselves shapes our future more than we realise. 

We often label ourselves casually with phrases like, 

"I'm not great at that," or 

"That's just how I am." 

While these may seem harmless, they are not. 

Research in NLP indicates that identity-based language can lock our behaviour in place. 

Our brains perceive these labels as boundaries rather than mere descriptions.

 When we frame behaviour as part of our identity, our nervous system defends it, making change feel like a threat rather than an option.

I used to say, "I'm not very patient." 

That simple sentence gave me permission to stop trying. 

However, once I changed my language, my behavior began to follow suit.

What label have you been living from that might not be true anymore?

If you could uninstall one sentence from your brain right now, which one's getting deleted first?

taplio

The Battle

Kale Panoho

Prajesh Chhanabhai

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Prajesh Chhanabhai's LinkedIn Performance

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