Kait Stephens

Helping brands bridge offline & online commerce 🔁 | Omnichannel Queen 👑 | Host of the Omnichannel Marketer podcast 🎙️ | CEO & Co-Founder @ Brij 🌉 | Angel Investor

👋👋👋 I’m Kait the CEO and Founder of BRIJ! My friends call me the queen of Omnichannel 👑. I also host a podcast called the Omnichannel Marketer 🎙️. 

My background is in Omnichannel Retail and Ecommerce. I help brands solve the pain of having no connection, relationship, or insights from buyers coming through retail and marketplace channels.

I share Omnichannel strategy and best practices. 

And I founded BRIJ, a platform for brands to build Omnichannel Experiences - a new digital touch point in physical channels to communicate key messages, collect 1st party data, and drive reorder.

If you ever want to talk Omichannel, the future of retail, connected experience, or QR codes, I’m happy to chat any time!

CEO & Co-Founder

Brij is building the infrastructure to "bridge" online & offline channels.

Do you know anything about the people who purchased your product at Retail or on Amazon today?

It is a simple, powerful question. That no one in consumer marketing can answer. 

Retail and Marketplace are black box channels… until now.

Where most consumer brands see darkness, Brij sees a new brand touch point, a communication channel, access to customers (and associated data), and new marketing opportunities. 

Brij is an Omnichannel Marketing platform that empowers brands to bridge the offline & online gap to create a connected on-brand experience that provides more value to buyers. 

And helps marketers to know who purchased what, when, and where - every day, in real-time, 24/7/365.

Rachel ten Brink

General Partner Red Bike Capital | Y Combinator Founder | Board Member

Rachel ten Brink is General Partner and co-founder of Red Bike Capital, an early stage Venture Capital fund based in New York that invests in Vertical AI, Fintech and Health & Wellness. She is the co-founder of Scentibrd, a Y-Combinator backed ecommerce subscription that raised $30M in venture funding and is a Top YC Company by Revenue (top 2% of all YC companies). Rachel was CMO/CRO leading Growth and Revenue, scaling the company to $300M+  in revenue and signing over 74 enterprise customers. 

Rachel has been a board member and senior advisor for various companies. Before this, she spent two decades as an operator building billion-dollar brands at Procter & Gamble, Elizabeth Arden, Estee Lauder, and L’Oreal. Rachel serves as Chair of the Board of Latinas in Tech, holds an M.B.A. from Columbia Business School, and graduated magna cum laude from Babson College.

General Partner and Founder

Red Bike Capital is an early stage VC fund that invests in verticals that are primed for disruption and growth. 
* We invest in early stage, US-based SAAS, Health & Wellness, and Fintech. 
* We are founders ourselves, have 30+ years of experience with an authentic connection to the startup ecosystem and a strong track record in asset management, including founding and scaling a Y Combinator-backed startup to $100M in revenue, deploying $2B in assets, and sourcing deals via relationships with top founders and accelerators. 75% of our deal flow is founders referring founders. 
* We are hand-on investors, able to secure allocation in many deals delivering true value-add across GTM, Growth and Revenue. 
* Latino and woman-led early stage fund based in New York.

First day at National Retail Federation "Big Retail Show" was busy - around 40K attendees from around the world. Quick impressions:

=> AI isn’t coming. It’s here.
- 84% of retailers already use #AI across CX, GEO, marketing, etc. 
- 3 out of 4 consumers interact with AI daily- but many don't even realize the extent to which they are using it.
- But even with all this momentum, search still lags. The top use case is still basic queries like “black jeans, 32 waist.” Consumers are more educated than ever, yet tools still struggle with intent.
- Concerns remain: privacy, bias, and AI nudging unnecessary upsells. Critical to keep credibility and not become so commercial that AI recommendations loose credibility. 
- We’re heading toward agentic purchases quickly- it will start with automatic buys for items you don’t need to research.
- Much of the conversation focused on linking AI deeply to product catalogs.

=> Retail isn’t broken, but we need to revise the assumptions.
- Omnichannel will be a drain on profitability, unless you are prepared for retail - operational excellence, cash flow management, consistency.  It's easy to be everywhere- much harder to do it profitably. 
- AI is the operating system. Expectations are high but seeing real gains in supply chain, inventory, labor, routing, and reverse logistics.
- Robotics is more and more mainstream- from smart shelves, smart stores, smart vending machines, smart robots.
- Brand relationship with the consumer begins with operations. Speed, availability, and reliability represent the brand for consumers, just as much a brand story, etc.

Looking forward to what the rest of NRF brings. More to come on emerging tech tomorrow!

Karen Moon Francisco Aivado Nunes Kellie Fitzgerald Trevor Sumner Herman Goihman Fiona Tan Angie Brown Jason Del Rey  
Red Bike Capital

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The Battle

Kait Stephens

Rachel ten Brink

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rachel ten Brink's LinkedIn Performance

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Performance ScoreRachel ten Brink's LinkedIn Performance