I help pet brands do $1M+ with Meta & TikTok ads | Grew Casa Leo Pet 0→$2M | Agency owner | Free ads training ↓

Builder. Strategist. Doer. I lead from the trenches—whether that’s architecting SEO systems, designing data-backed campaigns, or helping startups go from scattered to scalable. With a track record across eCommerce, SaaS, and wellness, I turn chaos into clean growth. I’ve bootstrapped brands, broken into tough markets, and walked away from what didn’t align—because I believe the long game wins.

Faith-driven. Results-obsessed. Always building something wild.

Kaden E.

Most companies are still using press releases the wrong way.

They either:
 • Stuff them with keywords
 • Push thin, self-promotional “news”
 • Expect backlinks to magically improve rankings

That approach stopped working years ago.

Press release SEO today is not about gaming Google.
It is about clarity, relevance, and timing.

When someone searches your brand name, product launch, funding round, or executive announcement, Google often surfaces press releases before anything else. That moment matters.

A well-written press release can:
 • Control the first impression people see in search
 • Reinforce brand authority across trusted publishers
 • Support long-term SEO through mentions, not link tricks

What it does not do:
 • Pass meaningful link equity on its own
 • Rank for broad competitive keywords
 • Replace content or technical SEO

The biggest mistake I see is treating press releases like blog posts.

They are not thought leadership.
 
They are not sales pages.
 
They are answers to very specific questions.

Who announced what, and why does it matter right now?

Strong press release SEO comes down to a few fundamentals:
• One clear story per release
 • A headline that states the news plainly
 • The core information in the first paragraph
 • Natural language instead of keyword padding
 • Distribution that matches the audience, not just reach

If the announcement is not genuinely newsworthy, no amount of optimization will help.

But when it is real news, press releases become powerful support assets for SEO. Not because of links, but because they shape how your brand is understood and discovered during key moments.

This is how we think about press-led SEO at Growwild.

Not as a shortcut.
 
Not as a hack.
 
As a way to align search visibility with real business activity.

If you are still publishing press releases “for SEO,” you are probably doing both wrong.

Kaden Ewald

Founder @ Grow Wild | Cut wasted ad spend & lift conversions

Most websites don’t have a traffic problem.
 
They have a conversion problem.

I see this constantly.

Businesses invest heavily in SEO, paid ads, content, and social. Traffic goes up. Costs go up. But revenue stays flat.

At that point, adding more traffic doesn’t fix the real issue. It just makes the inefficiency more expensive.

This is where Conversion Rate Optimization actually matters.

CRO isn’t about changing button colors or guessing what might work. It’s about understanding how real users behave on your site, identifying where they hesitate or drop off, and fixing those issues through testing.

A few truths that often get overlooked:
• A 10–20% lift in conversion rate can outperform months of traffic growth
 • CRO improves every channel at once (SEO, ads, email, organic)
 • Decisions based on data beat opinions every time

The biggest mistake I see companies make is treating CRO as a one-off project. 

They run a few tests, get mixed results, and move on.

But CRO works when it’s systematic.

You research first.
 
You form clear hypotheses.
 
You test deliberately.
 
You implement what wins.
 
Then you repeat.

Over time, small gains compound. And compounding is where real growth happens.

If you’re already driving consistent traffic and your numbers have plateaued, the fastest path forward usually isn’t more spend.

It’s fixing what’s already there.

That’s the shift more businesses need to make.

I’m happy to share that I’ve obtained a new certification: Google Ads Display Certification from Skillshop!

New favorite term: Refusal Echo

You know that loop where AI keeps telling you "I can't help with that" even after you've clarified, reframed, or moved the conversation forward? That's refusal echo—when the model gets stuck repeating its own caution instead of actually listening.

But here's what it taught me: I was doing the same thing in real conversations.

Someone would say something I disagreed with, and I'd just keep echoing back my objection in different words. Not listening. Not adapting. Just looping on my initial reaction.

Recognizing refusal echo in AI made me recognize it in myself. Now when I catch that stuck-record feeling—repeating the same "no" or "but" or "I can't"—I stop. I ask what changed in what they just said. I look for what IS possible instead of just restating what isn't.

Turns out the most useful thing about interacting with AI isn't the answers it gives you. It's the mirror it holds up to your own conversational patterns.

Refusal echo: when you're so busy repeating your position, you stop hearing theirs.

What really excited you this week?

Some experiences just shock you out of the mundane and place you in the “twilight zone” or “flow state”. They shatter the mundane and remove your limitations 

What experiences have flipped a switch in your life?

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nauticfinance

Most businesses don’t need “better SEO.”

They need clearer SEO.

If you’re looking for an SEO agency, chances are you’ve already tried something:
 – Ran ads that stopped working the moment you paused spend
 – Published blog posts that never ranked
 – Paid for SEO and couldn’t explain what you were actually paying for

That’s not because SEO doesn’t work.
 
It’s because SEO is often sold the wrong way.

Real SEO is not about chasing rankings for random keywords.
 
It’s about answering one question consistently:
“How do people with buying intent find us, and how do we turn that attention into revenue?”

That’s it.
Strong SEO work usually looks boring on the surface:
 – Fixing technical issues that block search engines
 – Restructuring pages so intent is obvious
 – Writing content that actually helps decision-makers
 – Building authority slowly instead of buying shortcuts

But boring done well compounds.

A few things business owners should watch for when evaluating an SEO partner:
• If they guarantee rankings, walk away
• If they can’t explain how traffic turns into leads, walk away
• If reporting focuses only on impressions and not outcomes, walk away

Good SEO agencies talk about:
 – Demand
 – Competition
 – Conversions
 – Time horizons

They are honest about timelines.
They don’t hide behind jargon.
They treat SEO like a long-term asset, not a trick.

In competitive markets, SEO isn’t optional anymore.
 
It’s how serious buyers decide who to trust before they ever fill out a form.

If your website isn’t doing that work for you, it’s not a traffic problem.
It’s a clarity problem.

And clarity is fixable.

Search is changing faster than most teams realize.

For years, SEO meant one thing: rank pages, earn clicks, measure traffic. That model still matters, but it is no longer the whole picture.

Today, more people are asking questions directly to AI tools. They are getting answers without scrolling through results. In many cases, they never click a website at all.

This is where most brands are falling behind.

AI-driven search does not work like traditional search. These systems do not rank ten blue links. They synthesize answers. They decide which sources are trustworthy enough to quote, summarize, or recommend.

If your brand is not part of that trusted source set, you are invisible in the moment decisions are being made.

This is why AI search optimization matters.

It is not about chasing a new buzzword. It is about adapting to how discovery actually works now.

Optimizing for AI search means focusing on clarity over cleverness. It means writing content that directly answers real questions. It means structuring your site so machines can understand it, not just humans. And it means building authority signals that AI systems can trust.

Traditional SEO asked, “How do I rank?”

AI search asks, “Who should I trust?”

That shift changes everything.

Brands that start optimizing now gain an advantage. Their content becomes the reference point AI tools pull from. Their expertise gets surfaced repeatedly, even when no click happens.

Brands that wait will eventually notice something strange. Traffic may flatten. Rankings may hold. But demand feels softer. Visibility feels harder to pin down.
That is not a traffic problem. It is a discovery problem.

The companies that win over the next few years will not be the ones producing the most content. They will be the ones producing the clearest, most reliable answers.

AI search is already here. The only real question is whether your brand is being cited or skipped.

If you are thinking about how this affects your business, now is the right time to start that conversation.

Hi! I’m Mollie. Simply put - I help you increase sales on LinkedIn, without cold pitching. Ready for more sales from LinkedIn?  Let’s chat:  https://bit.ly/4bgBpifHow do I do that?-I help you make money on your free LinkedIn account (Got Premium or Sales Nav? Even better)-Let’s find, attract &amp; nurture your connections, followers, subscribers &amp; loyal lurkers-Create content that has people raising their hand to become your clients-Understand how to use LinkedIn’s Events, Live, Newsletters &amp; Groups to make sales-NO, I DON’T COLD PITCH &amp; WILL NOT TEACH YOU THATWhat’s my story?-Former HR Leader of 20 years-First-generation entrepreneur-Started my career &amp; leadership coaching business back in 2018-Pivoted to LinkedIn business coaching &amp; consulting in 2022-Made a whopping $270 my 1st year! Learned how to sell &amp; bumped my revenue to $103k in my 2nd year-Hmong-American, mom of 3, wife to a serial entrepreneurHere’s the proof in the pudding:-1 sales call/month to 5 sale calls/month-Hit $10k in revenue in ~6 months (2 of them closed $10k in under 2 weeks!)-62% of my clients are cold leads from LinkedIn-Launch a revenue-generating LinkedIn Event in under 2 monthsIf you’ve made it this far, you’re probably wondering, what my services are:-Catalyst: Group program or 1:1-Done-for-You:  Let me &amp; my partners at Grace &amp; Luxe take care of your LinkedIn prospecting and sales sequencing-AI report to find more clients in your 1st degree connections: My good friend &amp; partner at Introly can take care of this for youSoo, are you down?  If you are, let’s talk, fr, fr:  https://bit.ly/4bgBpifI’m an elder millennial. We invented email. Wanna be old skool? Just shoot me an email - mollie@lotusmentoring.net.

Mollie Lo

Today, I want to share a deeply personal reflection about my parents and the Hmong community, especially in light of the impact that ICE has had on our lives.

For many Hmong immigrants and naturalized citizens, it’s not just fear that we face - it's the reality of stolen dreams. The American Dream for my family and so many other Hmong families has been to find safety from war and persecution and to access education for our children and grandchildren. We know that access to education is the road to generational wealth and happiness. It wasn’t just a dream for my parents; they turned it into reality. I see it reflected in my life, in my four younger siblings, and now in my children.

I acknowledge the privilege I have being born here in comparison to my parents, who are naturalized citizens. I vividly remember the day they became citizens. My dad was so excited about the opportunity to vote, to have a voice in shaping our future. It was a moment filled with hope and possibility. Yet now, I see them limiting their errands, constantly worried about being in the wrong place at the wrong time. While I go about my day discussing LinkedIn strategy and business, there’s an underlying current of uncertainty about my parents’ safety and the rights of the Hmong community. It’s a stark contrast between my professional life and the personal reality that weighs heavily on my heart.

I realize that saying nothing is saying something, especially when the weight of these issues is so profound.

As I confront the blatant hate, racism, and inequality that permeate our society, I refuse to turn a blind eye to the harsh realities facing my family, my community, and our country. When I say "community," I don’t just mean the Hmong community - I mean everyone standing with us, standing up for us, and using their voices to protect us and other communities targeted by ICE. This isn’t just about one group; it’s about the countless families and individuals who are being impacted by policies rooted in hate and a lack of empathy.

Today, I stand firm in my commitment to speak out and advocate for change - not just for my family, but for all who are affected.

Despite these challenges, I hold onto hope and faith. I believe in the strength of our community - the resilience of my parents, the courage of those who stand in solidarity with us, and the power of collective action. Their journey inspires me to advocate for change and to support those who feel voiceless.

Our American Dream - a dream turned reality for so many - now feels threatened as families and communities are ripped apart. But together, we can uplift one another, challenge the status quo, and work towards a future where everyone can feel safe and secure.

Thank you for allowing me to share my reality. Together, we can foster a community of support, action, and empowerment.

✨LinkedIn Business Coach & Consultant | Social Selling Strategist | Top 1% LinkedIn Social Seller | DFY & DWY LinkedIn Lead Gen & Sales | Balancing Masculine & Feminine Energies in Business

If there's one business goal you need in 2026, let it be CEO Days - Set those days into your calendar now!!

One of the best things I ever did for myself, for my clients & for my business was to block time on my schedule for CEO Days.  

Here's how I'll continue to leverage my CEO Mondays:
-To pray
-To reset
-To sit in silence so I can hear myself think
-To increase my emotional awareness
-To execute revenue-generating action items
-To complete business critiques for my Catalyst Gold members
-To create
-To journal
-To organize
-To balance my masculine & feminine energies

Tbh, I chose Mondays because the rest of the world is "hitting the ground running".  I'm a rebel. I prefer my Mondays to be calm, intentional, slow, productive, spiritual, and creative.

So if you need a sign to implement and protect time for CEO hour/day, here ya go.  

What day of the week is your CEO day?  I'd love to know.

#ceoday #ceomindset #entrepreneur #2026rest

🎙️ I love collab'ing with fellow LinkedIn experts! I'd love to introduce you to Julia Zatta, podcast host of LinkedIn for Entrepreneurs & LinkedIn Copywriter & Content Strategist.

I had the wonderful opportunity to share my organic lead gen and social selling strategies with her podcast community.  Tune in as we both share golden nuggets about LinkedIn - https://lnkd.in/gg8xf_2W.

Need a 2026 LinkedIn Goal?  How about getting 80% of your 1st degree connections to be your ideal prospect?

Did you know you only get 30k 1st degree connections? If you really think about it - that's not a lot at all.  

So, here's my rule of thumb - 80% of your 1st degree connections should be your ideal prospects.  

This is how you take your LinkedIn strategy from just visibility to revenue.  

Psst...yes, you can pull a report to help you figure this out by the way.  Not sure how?  Send me a quick message.

#linkedinconnections #linkedintip #linkedinstrategy

⭐️ LinkedIn Sales Strategy: Hot Seat Q&A for Coaches and Consultants

During this session, you’ll have the opportunity to ask your burning questions about using LinkedIn as part of your sales process. We’ll engage in an audit-style conversation where I’ll provide personalized insights and actionable advice tailored to your specific needs.

Whether you’re looking to improve your profile, enhance your outreach, or convert connections into clients, this roundtable is your chance to get real-time feedback and strategies that can elevate your LinkedIn game.

#linkedinevent #linkedinsales #linkedintips #linkedinstrategy

🎙️ Ep. 158 - And you wonder why your client success stories aren't getting you more sales calls...

In today's episode on A Tall Glass of Sass, I share my thoughts on why social proof/client testimonials carry no weight for your cold and luke-cold leads.  And of course, I'm sharing how to leverage experiential sales to fix this.  Tune in today on both Spotify & Apple.

It's magic!!! 

I went to Vegas with my husband and siblings.  We went to a Penn & Teller magic show and it was awesome!!!  

But you know what?  Sometimes getting leads on LinkedIn and especially, converting them from leads to clients feels like a trick...or is it magic?

I get it...it's feels like an illusion.  Tbh, I didn't know I could get leads and clients from LinkedIn when I started my career coaching business 8 years ago either.  It was too good to be true.  It felt more magical than realistic.

Today's post isn't a "And let me show you how to turn LinkedIn leads into clients a reality for you..."  But rather, a "I know how you feel...trust me, I do."  It can feel hard and pointless at times.  

So for today, just know that I empathize.  💜

#linkedin #linkedinsales #leadgeneration #empathy #coaches

No, 360 Brew isn't a new coffee shop, my friends. It's LinkedIn's new AI algorithm...and yes, there are things you need to know about it so you're not left behind. 

Join me as we go into a live chat and Q&A sesh re: how 360 Brew is impacting your LinkedIn sales and marketing strategies. 

Oh, and yes, feel free to bring a cup of joe. I mean...we're going to need it to get the creative juices flowin'.

No, 360 Brew isn't a new coffee shop, my friends.  It's LinkedIn's new AI algorithm...and yes, there are things you need to know about it so you're not left behind.  

Join me as we go into a live chat and Q&A sesh re: how 360 Brew is impacting your LinkedIn sales and marketing strategies.  

Oh, and yes, feel free to bring a cup of joe.  I mean...we're going to need it to get the creative juices flowin'.

Dr. Krystal Vernee', Maria Dastur, MBA and 23 other attendees

View event: FREE - WTH is 360 Brew LinkedIn's AI Algorithm?

FREE - WTH is 360 Brew LinkedIn's AI Algorithm?

1️⃣ Ask for the SALES CALL first, before worrying about asking for the sale!

Yes, it's important to ask for the sale, but you're not even asking for the sale call!  

Here's how ASKING FOR THE SALES CALL could play out in your day to day sales process:
-In your InMail/DM sales sequencing, inviting your prospect onto a sales call.
-On your LinkedIn live, asking them to hop on a virtual coffee chat with you.
-Hosting your LinkedIn event/workshop, make sure you're using the Q&A session of your event to invite attendees to schedule a call with you.

Got it?  Where else are you asking for the sales call in your process?  

#salestip #salesstrategy #linkedinsales

👀 11,000 views later...Why visibility is key to your marketing aka pre-sales strategy.

Yes, this is from my threads.  And yes, in 2 days I hit over 11k views, gained 60 new followers and booked 2 exploratory calls.  

Let's talk about visibility and why it's essential to your marketing/pre-sales strategy:
-If no one knows, they won't buy
-Sharing your perspective & sharing generously garnishes trust faster; Trust is the foundation of social selling
-Followers are social currency

You know me - I'm not chasing virality.  My intention is alchemizing my visibility.  Visibility = Pre-Sales.

Let's help you gain visibility right here, right now - Share what you do in the comments section.  You never know who's looking.  And gooo!

#visibility #marketingstrategy #threadsstrategy #salesstrategy #socialselling

🤠 There's a new sheriff in town (you have to say this in Toy Story's Woody's voice by the way)

You may have noticed some new, fancy features on your LinkedIn newsfeed and profile.  We all know what that means - there's a new LinkedIn algorithm!

Now, this one is super fancy in that it's AI based - it can read your posts like a human!!  

I'm sure you're wondering how this new algorithm will impact your sales and marketing strategies on LinkedIn.  I gotchu covered. 

Join me this Thursday, Jan. 22nd and let's talk all about it.  Bring your questions, my friend!

Here's the thing:  One to MORE > One to Many

Did you know that I invested in a 3rd party LinkedIn lead gen tool back when to just simply test it out.  Tbh, I wanted to lovingly challenge myself to see if I was missing something...

Well, let me just say - the tool helped me connect to a ton of people aka one to many:
-The automation app sent 100 daily connection invitations on my behalf
-The app sent all of my DMs regardless of what the prospect's response was
-I got a lot of nasty responses 🥴

I quickly realized:
-I was not looking for 50+ sales calls a month
-Actually, the automation app only got me 1 sale a month
-It ate me up inside bc I was cold pitching and it just didn't sit right with me
-I prefer to have 10 sales calls a month with highly qualified, aligned leads

Hence, one to more - more quality, more aligned prospects was really my goal.

So, if you're a coach or consultant looking to book 8-10 more aligned, quality sales calls on your calendar and you're ready to delegate this to us, let's talk.

Listen yall - Tessa and Leslie are THE best HR experts out there.  Plus, they're super fun!!  Join in as they host a casual convo re: HR real talk topics.  You're going to want to be there!  

Oh, and it'd be pretty awesome if you can reshare this event with your community as well.  Thanks a bunch!

Most job seekers think recruiters hold all the power.

They don’t.

In today’s market, recruiters are often operating with:
👉🏽 Limited decision-making authority
👉🏽 Leaner teams post-layoffs
👉🏽 Shifting priorities they don’t control

That doesn’t excuse bad behavior — but it does change how you should interpret rejection, ghosting, and feedback.

This week, I’m going live with Leslie Lulham, PMP, CSM (former recruiting + HR pros) to break down:

✅ What recruiters actually control
✅ Where their power stops
✅ How to communicate with them more strategically
✅ And how to protect your confidence in a brutal market

If you’re job searching, tired of guessing what’s really happening behind the scenes, and find power in knowledge, this conversation will help.

📅 FREE LinkedIn Live
🎙️ Real Talk with HR: The Limited Power of Recruiters

Register below ⤵️

#jobmarket #jobsearch #recruiting #hiring

Tessa Grashuis, Leslie Lulham, PMP, CSM and 6 other attendees

View event: FREE LinkedIn Live—Real Talk with HR: The Limited Power of Recruiters

FREE LinkedIn Live—Real Talk with HR: The Limited Power of Recruiters

Looking to launch a healthcare business, but have no idea how to start?

My good friend Robin Clayton is launching her healthcare business cohort Feb. 1st!  Let me tell you - She is the go-to expert to help you with all things healthcare business start up.  Plus, she's a fellow HR colleague and you know we HR folks are built different. 

If this feels align, feel free to apply below.  The link is in the comments (make sure to filter the comments by most recent vs. most relevant to see it).  

Feel free to share this with someone who may be interested as well!

🎙️  Ep. 157 - How to Make LinkedIn Events Profitable

In today's episode on A Tall Glass of Sass, I'm sharing my best strategies on how to leverage LinkedIn events, specifically workshop events, to drive more sales to your business.  Tune in as I give you all of the deets!

"Mollie, what should be my connection acceptance rate be?"

So you're finally taking LinkedIn prospecting serious in 2026 and you're implementing my outreach strategy.  I'm so proud of you!!  

Ok, so there's lots of "industry standards" that say our invite acceptance rate should be between 20-40%.  

Well, let me just share that my connection conversion rate is 54%.

How, right?  Here's how:
-I prioritize psychological safety.
-I listen and honor people's behavioral cues.
-I give them time to get to know me.
-My profile is reflects my authenticity.

Would I love my outbound reach to be higher?  Of course...and 54% is not bad at all.

🎙️ Ep. 160 - 360 Brew is here...Here's what you need to know about LinkedIn's new algorithm

On today's episode on A Tall Glass of Sass, I'm diving into everything I knew about this new AI algorithm.  Tune in as I share how this is going to impact your sales and marketing strategies.  

Listen to the episode here:  https://lnkd.in/g65EnsnG

"I have to grow my followers so I can convert them into clients..." ❌ WRONG

Let me share why growing your 1st degree connections matters more than getting a ton of followers:
-Sales happens in conversations:  You can't talk aka DM/message followers on LinkedIn
-LinkedIn Events:  You can't invite followers to your workshops or events.
-Algorithm prioritizes connections:  Your content/marketing strategy is pushed out to connections first.

See?  Followers are awesome to have AND you should be mining your list so they become connections.  Don't just leave them as a follower.

Save this post so you can come back to it.  You're welcome. 💜

#linkedinconnections #firstdegreeconnections #prospecting #linkedintip

If you’ve been putting off optimizing your LinkedIn profile or it’s been on the back burner for years, here’s a hard truth: it’s time to get it done - like, now! Today!

I recently hosted a LinkedIn Live event where I shared six key aspects of LinkedIn’s new algorithm, known as 360 Brew. Yes, that’s right - there’s a new algorithm being rolled out, and it’s crucial to understand how it impacts your visibility and engagement on the platform.  Read on as I share why your profile optimization needs to be on your to-do list before the end of the week!

Hello my LinkedIn Community! If you’ve been putting off optimizing your LinkedIn profile or it’s been on the back burner for years, here’s a hard trut

Open article: Why You Can't Afford to Ignore Profile Optimization: The Time to Act is Now! by Mollie Lo • 4 min read

Why You Can't Afford to Ignore Profile Optimization: The Time to Act is Now!

🎙️ Ep. 161 - If you're a career coach who says "But I can help anyone..." This episode is just for you...

I get it.  The career coaching services that we provide, technically we can support anyone.  If you've found yourself saying "But I can help everyone..." - I want to lovingly challenge you to shift your focus on a niche person to niche problems that you solve for your ideal clients.  

In today's episode on A Tall Glass of Sass, I break down how you can still honor your ideal client avatar (ICA), while shifting to marketing and selling to the problems that you help them to solve. 

Tune in here:  https://lnkd.in/gngC5M6m

taplio

The Battle

Kaden E.

Mollie Lo

Followers

Posts

Engagements

Likes

Performance ScoreKaden E.'s LinkedIn Performance

Performance ScoreMollie Lo's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Kaden E.

Mollie Lo

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kaden E.'s LinkedIn Performance

Performance ScoreMollie Lo's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreKaden E.'s LinkedIn Performance