Kacyn Goranson

Exceptional Marketing & Consulting

Fractional marketing consultant and strategic lead providing assistance to multiple businesses at different stages, encompassing activities such as account-based marketing, operational process design, technical setup, and go-to-market strategy. 

Contracts span across various industries including real estate, recruiting, technology and marketing.

➥ Plan, execute, and optimize account-based marketing campaigns, resulting in increased target engagement and conversion.
➥ Direct all aspects of product marketing and positioning, including content development and in-depth persona research, to enhance market presence.
➥ Orchestrate successful product launches by conducting thorough market research, crafting strategic positioning, and developing effective go-to-market strategies.
➥ Develop and implement data-driven marketing strategies, utilizing analytics and market research to make informed decisions and drive growth.
➥Build, launch and optimize digital marketing efforts across various channels, including SEO, SEM, social media, email marketing, and content marketing, significantly boosting customer acquisition and engagement.

Vice President of Marketing | Demand Generation | Product Marketing

Worksuite

Developed and executed a comprehensive marketing strategy to increase brand awareness and generate revenue growth, including rebuilding the MarTech stack, creating a public relations plan and establishing formalized customer and internal communications strategies. 

➥ Drove a 52% increase in ARR value of opportunity creation in Q2 by boosting MQLs from Trials by 33% QoQ and MQLs from Demos by 86% QoQ through UX/UI enhancements and targeted paid search and social ads within our ICP.
➥ Collaborated with SDRs to develop weekly persona-focused messaging cadences, increasing MQL to SQL conversion rates from 10% to 30% over four months.
➥ Partnered with Finance to establish a 'Proxy' for best-fit customers and prospects, optimizing marketing and sales spend and efforts.
➥ Shifted from a lead-based to an account-based sales motion, targeting high-value accounts with higher annual revenues, and trained Marketing, BDRs, and Account Executives in this approach.
➥ Integrated the MarTech stack and developed executive-level dashboards and reporting systems for KPI visibility.
➥ Implemented internal communication strategies in partnership with People Success, enhancing employee engagement.

Vice President Marketing | Revenue-Driven Strategy | Demand Generation 

RevSure AI

Owned all go-to-market strategy planning, execution and implementation for this seed-stage start-up using AI to forecast pipeline and accelerate revenue, I drove tangible results in a short period of time. Partnering with Sales to achieve goals targeting $1M in revenue. 

➥ Achieved a 203% month-over-month increase in qualified lead creation through the implementation of a research-based marketing and content strategy.
➥ Secured executive-level alignment on the RevSure brand and value proposition, defining target personas, ideal customer profiles, and product messaging.
➥ Enhanced website SEO and user experience, driving demand among key audiences and accounts.
➥ Led and optimized all demand-generation activities, including PR, events, content marketing, SEO, and paid search, ensuring alignment with budget efficiency and revenue goals.

Head of Marketing, Marketing Operations & Demand Generation | Brand Development | Lead Generation

Knak

Part of the executive leadership team in a contract role for this Series-A MarTech codeless campaign creation platform built for enterprise marketing teams, I drove strategic initiatives to position the company for long-term success and scaled the brand across the SaaS industry and to key accounts. 

➥Aligned marketing operations and demand generation teams to create a cohesive and effective go-to-market strategy, achieving a $3M revenue target and generating 28% of new opportunities from the target ICP.
➥ Launched an Account-Based strategy with BDR and Sales teams, including a 6sense advertising campaign, delivering a 44x return on program investment to revenue created.
➥ Directed the prioritization of marketing initiatives, establishing scalable processes for future growth and efficiency.

Vice President of Growth Marketing | Series-A MarTech | SaaS Marketing | Strategic Initiatives

CM Group

I came on board this global pioneer in relationship marketing (now rebranded as Marigold), providing tailored, industry-specific martech solutions to a growing portfolio of thousands of businesses, and was promoted to Vice President of Marketing within 3 years, managing a team of 20. I played a key role in shaping the marketing organization's design and infrastructure, overseeing a full marketing budget across 10 brands, and partnering with C-Suite leadership to strategize, integrate acquisitions, and drive growth.

➥ Strategized and implemented organization design, infrastructure, and strategic plans, managing the budget and collaborating with FP&A to convert data into precise financial forecasts, creating actionable roadmaps.

➥ Developed and managed a sophisticated marketing technology stack, seamlessly integrating tools and systems across a rapidly expanding portfolio to ensure optimal data privacy and comprehensive reporting.

➥ Brands included Campaign Monitor, CM Commerce, Delivra (ended 2021), Emma, Sailthru, Liveclicker, Selligent, Cheetah Digital (beginning 2021), CM Group, Vuture

As Head of Marketing Strategy (2019 - 2021), I headed a team executing end-to-end brand and campaign management for three of the portfolio’s brands, Emma, Delivra and Vuture. Responsible for go-to-market campaigns, and brand management with a 20% YoY revenue growth.

Vice President of Marketing | Strategic Planning | Relationship Marketing | Operational Design

I was responsible for a $20M budget, collaborating with the FP&A team to create forecast models and maintain the financial viability of all key marketing initiatives. This included partnering with the legal team around marketing compliance, aligning with regulatory standards and practices to empower ongoing success.

➥ Engineered and implemented platform-specific automation and data-automation systems, driving significant efficiency improvements and elevating the marketing automation capabilities to a world-class standard.

➥ Led the expansion of marketing and campaign initiatives by overseeing MarTech stack operations, which resulted in enhanced capabilities and notable performance achievements.

➥ Created custom dashboards and reports that provided real-time visibility into key marketing metrics and KPIs, empowering executive leadership to make informed, data-driven decisions.

Director of Marketing Operations | Marketing Automation | Driving Growth & Performance Results

Computer Services, Inc.

As Digital Marketing Manager with CSI, I directed digital marketing initiatives, leading dynamic implementations to propel ongoing improvement and growth. 

• Integrated advanced marketing automation and web personalization tools, leading pilot personalization activities that significantly increased conversion rates and optimized customer reach.
• Conceptualized and implemented a unique multi-stage lead nurturing program, collaborating with leadership to expand the marketing qualified leads (MQL) strategy and drive higher quality leads.
• Overhauled the customer engagement strategy by launching comprehensive persona development processes and shaping automation workflows, effectively guiding leads through the buyer journey.
• Developed and executed tailored ABM strategies and campaigns, resulting in more targeted and successful marketing efforts.
• Advised leadership on best practices for marketing automation and email strategy, ensuring adherence to CAN-SPAM and GDPR compliance standards. 
• Partnered with the business intelligence team to maintain the integrity of customer relationship management software, enhancing data management processes.

Digital Marketing Manager

In this first role with CSI, I governed social media strategy, building creative engagement initiatives and a comprehensive brand guidebook to optimize digital engagement. 

• Spearheaded the creation and execution of a dynamic social media strategy, leading to a 30% increase in total website traffic by leveraging social media and pay-per-click campaigns.
• Created innovative engagement initiatives and a comprehensive brand guidebook, significantly enhancing digital engagement and brand consistency across all platforms.
• Established and standardized key performance metrics and measurement protocols, leading to the identification of critical improvement areas and the design of high-impact remediation strategies.
• Conducted detailed analyses of email marketing campaigns, utilizing insights from marketing automation platforms to inform strategic planning and optimize campaign performance.

Social Media Manager

Cyber Sytes, Inc.

Social Networking & Marketing Strategist

Tennessee Technological University Department of Athletics

Marketing Intern

MMA Creative

VP of Marketing | Growth Strategist | Revenue Optimization | Marketing Automation ➥ Building High-Performing Teams, Leveraging Innovative Strategies to Drive Growth & Impact

With over 14 years of experience as a marketing strategist and growth leader, my approach centers around achieving concrete results and real-world impact. I excel in highly competitive landscapes by implementing ahead-of-the-curve strategies. Passionate about uncovering the 'why' and 'how' behind business challenges, I guide teams to prioritize revenue results instead of vanity metrics and take a full-funnel view of the pipeline. I also understand the importance of leading with a healthy work-life balance and a sense of fulfillment, both for myself and for my teams. By keeping both outcomes and people at the forefront, I'm able to create a culture of success for my organizations.

I thrive in change management and high-growth environments focused on mergers and acquisition and operational challenges. 

Data-Backed Results
‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾
➥ Researched, launched, and optimized an Account-Based Marketing Program aimed at moving more up-market, with initial results showing a 44x return on program investment to revenue generated

Change Champion
‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾
➥ Collaborated with internal and newly-acquired stakeholders to establish culture, organizational and initiative alignment 7 times in a 3 year period

I have successfully leveraged budget, operations, and technology management to optimize results within revenue ranges from seed-stage start-ups and Series A companies to those with over $340M in revenue. I am adept at using data and analytics to pinpoint areas requiring optimization for increased marketing efficiency and building high-performing teams that deliver on ambitious revenue targets. 

My ability to understand and harness the power of technology is a key asset in creating a culture of innovation and continuous improvement. I possess a strong technical acumen that enables me to effectively leverage a wide range of marketing automation, CRM, PPC, ABM, analytics, and social media tools to drive business.

I am committed to catalyzing growth and reach through out-of-the-box marketing strategy. With my background in social media marketing, I’m always open to connect with other professionals and deliver value to my network here on LinkedIn. Let's connect and help each other.


CORE COMPETENCIES:
► Marketing Operations 
► Marketing Automation 
► Digital Marketing Strategy & Execution 
► Campaign Execution
► Revenue Growth 
► Sales Enablement 
► Account Based Marketing (ABM) 
► Marketing Analytics
► Marketing Compliance 
► Marketing Budget Management

Head of Marketing, Marketing Operations & Demand Generation | Revenue-Driven Strategy

Owning all go-to-market strategy planning, execution and implementation for this seed-stage start-up using AI to forecast pipeline and accelerate revenue, I have driven tangible results in a short period of time. Partnering with Sales to achieve goals targeting $1M in revenue, I spearheaded the development of research-based marketing and content strategies that have led to a remarkable 203% increase in contact creation MoM.

I have also been responsible for building and managing the RevSure.AI brand, ensuring that it resonates effectively with our target ICPs and personas. I have designed and implemented a scalable go-to-market tech stack process and systems, consistent with industry standards, to optimize our website for SEO and user experience, while creating demand within key audiences and accounts.

As a strategic marketing leader, I excel in highly competitive landscapes and thrive in change management and high-growth environments, having worked with both seed-stage start-ups and Series A companies.

Zack Kinslow

Product Marketing Manager

Relocity, Inc.

Director of Product Marketing

Astral

• First marketing hire leading GTM/PLG strategy for AI content engine, Astral (acquired) 
• Validated new positions + segments and drove 850 trial signups, all in 6 weeks 
• Planned and executed all product marketing fundamentals including Market Research, Positioning, Email Automation, Onboarding/Activation and Upsell Flows, Scaled Outbound, Website Copy, Ads
• Collaborated daily with co-founders and product/engineering team to grow the AI platform

Senior Product Marketing Manager

• First marketing hire at the #1 freelancer management and payment platform, Worksuite (acquired) used by Netflix, Disney, Microsoft, FCB, Bustle, Vox, Media.Monks, and Marriott Bonvoy 
• Grew new logo acquisition by 25% to $10 million ARR, helping scale to a $100 million exit 
• Led all GTM efforts: SEO content, email automation, sales enablement, and feature launches 
• Improved trial activation by 100% and collaborated with Product, Sales, Solutions and Leadership
• Built self-serve academy to improve RPE and activation, & focus resources on high-ARR accounts

Product Marketing Manager, Growth

Punchlist

• First product marketing hire at B2B SaaS collaboration platform, Punchlist (acquired) 
• Grew MRR by 65% in first 3 months; doubled revenue in 6 months 
• Ranked #1 in Google for high-intent keywords like “punchlist” 
• Spearheaded GTM strategy rooted in SEO content marketing, trial activation and product-led growth

Foundr Magazine

• Grew annual revenue from $2.2M to $20M with new product launches 
• Led and built 30 high-ticket video courses with 60,000+ paid customers 
• Drove $1M in revenue from a single course launch; built evergreen funnels for long-tail growth 
• Managed distributed video team & collaborated with Marketing, Community, CEO on GTM strategy 
• Spearheaded US expansion for the Australian company, opening and operating Foundr’s NYC office

Educational Product Team Lead

Zeel.com

• Developed and executed SEO content marketing strategy to grow organic traffic, increase MRR, and reduce CAC for the Massage On-Demand platform (both B2C and B2B) 
• Managed dev + launch of new Zeel website; scaled content w/remote freelance network 
• Leveraged SEO data to augment PPC, PR, Product Growth and B2B Sales efforts 
• Worked with CEO & Leadership on GTM strategy to differentiate Zeel from crowded competition

SEO Content Marketing Manager

Skillshare

• Produced 70+ digital products scaling the EdTech platform to 15 million students worldwide 
• Drove MRR and WAU growth in collaboration with Product, Eng, Marketing, & Community teams 
• Led branded content partnerships with top-tier partners like Twitter, MailChimp, & Getty Images 
• Produced Skillshare’s top-performing Facebook video (50 million views)

Content Manager

The Art Directors Club (ADC Global)

• Led membership, social media / digital strategy, and event production for ADC Global and its 6 sub-brands, including Portfolio Night™ (the world's largest ad recruitment event), ADC Young Guns (the "30 under 30" for design), the 50/50 Initiative (gender equality program), and Tomorrow Awards 
• Supervised 3 direct reports (designer, event producer, membership) 
• Grew ADC’s digital community 10x to 350,000+ and led 100+ live events & cross-channel campaigns 
• Managed all creative production projects including Webby-nominated site redesign & first iPad app

Director of Community

• Managed the nonprofit organization's content, digital, print, and event production 
• Produced video content abroad and in-studio with ADC video team and key influencers 
• Grew digital community 10x to 350,000+ and led 100+ live events & cross-channel campaigns 
• Negotiated $600K+ in sponsorships & partnerships; increased membership revenue by 25% YoY

Creative Production Manager

Masterminds

• Wrote award-winning ad campaigns for tourism brands including: MGM Resorts International, Pocono Mountains Visitors Bureau, Westfield, FireKeepers, Battleship NJ, Philadelphia Zoo 
• Youngest employee to travel for client presentations and TV commercial shoots 
• Built social media strategy into the agency's capabilities to expand into a Facebook app dev studio 
• Mentored Jr. Copywriter and 4 interns

Copywriter

Digitas Health

• Supported PR and event planning for Philadelphia’s largest digital marketing agency 
• Presented social media strategy to agency’s leadership team in the early days of Twitter & FB

Corporate Communications Intern

Product Marketing Manager // Passionate about platforms fueling the future of work

🚀 Who I Help:
I help B2B SaaS platforms scale from Series A and beyond through product-led growth (PLG), clear go-to-market strategy, full-funnel campaigns, educational content, positioning and messaging that converts.

📈 What I’ve Done:
• Early Skillshare team, grew to 15M+ students
• Built Foundr’s EdTech program from $2M to $20M ARR
• First marketing hire at 4 startups, 3 acquired
• Helped Worksuite scale to 9-figure exit
• Produced & launched 100+ digital products & courses ($100M+ revenue)

🎯 My Superpowers:
• Positioning & messaging
• Product feature launches & upsell flows
• User activation & customer retention
• Sales enablement content & collateral
• Market research & pain validation

🧠 My Belief:
Great product marketing is a fusion of data-driven strategy and creative storytelling. I work at that intersection where right-brain and left-brain combine. 

📬 Let’s Connect:
I’m currently exploring remote Product Marketing Manager roles at mission-driven SaaS companies who are making a positive impact. Open to full-time and contract opportunities.

taplio

The Battle

Kacyn Goranson

Zack Kinslow

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?