Kacyn Goranson

Exceptional Marketing & Consulting

Fractional marketing consultant and strategic lead providing assistance to multiple businesses at different stages, encompassing activities such as account-based marketing, operational process design, technical setup, and go-to-market strategy. 

Contracts span across various industries including real estate, recruiting, technology and marketing.

➥ Plan, execute, and optimize account-based marketing campaigns, resulting in increased target engagement and conversion.
➥ Direct all aspects of product marketing and positioning, including content development and in-depth persona research, to enhance market presence.
➥ Orchestrate successful product launches by conducting thorough market research, crafting strategic positioning, and developing effective go-to-market strategies.
➥ Develop and implement data-driven marketing strategies, utilizing analytics and market research to make informed decisions and drive growth.
➥Build, launch and optimize digital marketing efforts across various channels, including SEO, SEM, social media, email marketing, and content marketing, significantly boosting customer acquisition and engagement.

Vice President of Marketing | Demand Generation | Product Marketing

Worksuite

Developed and executed a comprehensive marketing strategy to increase brand awareness and generate revenue growth, including rebuilding the MarTech stack, creating a public relations plan and establishing formalized customer and internal communications strategies. 

➥ Drove a 52% increase in ARR value of opportunity creation in Q2 by boosting MQLs from Trials by 33% QoQ and MQLs from Demos by 86% QoQ through UX/UI enhancements and targeted paid search and social ads within our ICP.
➥ Collaborated with SDRs to develop weekly persona-focused messaging cadences, increasing MQL to SQL conversion rates from 10% to 30% over four months.
➥ Partnered with Finance to establish a 'Proxy' for best-fit customers and prospects, optimizing marketing and sales spend and efforts.
➥ Shifted from a lead-based to an account-based sales motion, targeting high-value accounts with higher annual revenues, and trained Marketing, BDRs, and Account Executives in this approach.
➥ Integrated the MarTech stack and developed executive-level dashboards and reporting systems for KPI visibility.
➥ Implemented internal communication strategies in partnership with People Success, enhancing employee engagement.

Vice President Marketing | Revenue-Driven Strategy | Demand Generation 

RevSure AI

Owned all go-to-market strategy planning, execution and implementation for this seed-stage start-up using AI to forecast pipeline and accelerate revenue, I drove tangible results in a short period of time. Partnering with Sales to achieve goals targeting $1M in revenue. 

➥ Achieved a 203% month-over-month increase in qualified lead creation through the implementation of a research-based marketing and content strategy.
➥ Secured executive-level alignment on the RevSure brand and value proposition, defining target personas, ideal customer profiles, and product messaging.
➥ Enhanced website SEO and user experience, driving demand among key audiences and accounts.
➥ Led and optimized all demand-generation activities, including PR, events, content marketing, SEO, and paid search, ensuring alignment with budget efficiency and revenue goals.

Head of Marketing, Marketing Operations & Demand Generation | Brand Development | Lead Generation

Knak

Part of the executive leadership team in a contract role for this Series-A MarTech codeless campaign creation platform built for enterprise marketing teams, I drove strategic initiatives to position the company for long-term success and scaled the brand across the SaaS industry and to key accounts. 

➥Aligned marketing operations and demand generation teams to create a cohesive and effective go-to-market strategy, achieving a $3M revenue target and generating 28% of new opportunities from the target ICP.
➥ Launched an Account-Based strategy with BDR and Sales teams, including a 6sense advertising campaign, delivering a 44x return on program investment to revenue created.
➥ Directed the prioritization of marketing initiatives, establishing scalable processes for future growth and efficiency.

Vice President of Growth Marketing | Series-A MarTech | SaaS Marketing | Strategic Initiatives

CM Group

I came on board this global pioneer in relationship marketing (now rebranded as Marigold), providing tailored, industry-specific martech solutions to a growing portfolio of thousands of businesses, and was promoted to Vice President of Marketing within 3 years, managing a team of 20. I played a key role in shaping the marketing organization's design and infrastructure, overseeing a full marketing budget across 10 brands, and partnering with C-Suite leadership to strategize, integrate acquisitions, and drive growth.

➥ Strategized and implemented organization design, infrastructure, and strategic plans, managing the budget and collaborating with FP&A to convert data into precise financial forecasts, creating actionable roadmaps.

➥ Developed and managed a sophisticated marketing technology stack, seamlessly integrating tools and systems across a rapidly expanding portfolio to ensure optimal data privacy and comprehensive reporting.

➥ Brands included Campaign Monitor, CM Commerce, Delivra (ended 2021), Emma, Sailthru, Liveclicker, Selligent, Cheetah Digital (beginning 2021), CM Group, Vuture

As Head of Marketing Strategy (2019 - 2021), I headed a team executing end-to-end brand and campaign management for three of the portfolio’s brands, Emma, Delivra and Vuture. Responsible for go-to-market campaigns, and brand management with a 20% YoY revenue growth.

Vice President of Marketing | Strategic Planning | Relationship Marketing | Operational Design

I was responsible for a $20M budget, collaborating with the FP&A team to create forecast models and maintain the financial viability of all key marketing initiatives. This included partnering with the legal team around marketing compliance, aligning with regulatory standards and practices to empower ongoing success.

➥ Engineered and implemented platform-specific automation and data-automation systems, driving significant efficiency improvements and elevating the marketing automation capabilities to a world-class standard.

➥ Led the expansion of marketing and campaign initiatives by overseeing MarTech stack operations, which resulted in enhanced capabilities and notable performance achievements.

➥ Created custom dashboards and reports that provided real-time visibility into key marketing metrics and KPIs, empowering executive leadership to make informed, data-driven decisions.

Director of Marketing Operations | Marketing Automation | Driving Growth & Performance Results

Computer Services, Inc.

As Digital Marketing Manager with CSI, I directed digital marketing initiatives, leading dynamic implementations to propel ongoing improvement and growth. 

• Integrated advanced marketing automation and web personalization tools, leading pilot personalization activities that significantly increased conversion rates and optimized customer reach.
• Conceptualized and implemented a unique multi-stage lead nurturing program, collaborating with leadership to expand the marketing qualified leads (MQL) strategy and drive higher quality leads.
• Overhauled the customer engagement strategy by launching comprehensive persona development processes and shaping automation workflows, effectively guiding leads through the buyer journey.
• Developed and executed tailored ABM strategies and campaigns, resulting in more targeted and successful marketing efforts.
• Advised leadership on best practices for marketing automation and email strategy, ensuring adherence to CAN-SPAM and GDPR compliance standards. 
• Partnered with the business intelligence team to maintain the integrity of customer relationship management software, enhancing data management processes.

Digital Marketing Manager

In this first role with CSI, I governed social media strategy, building creative engagement initiatives and a comprehensive brand guidebook to optimize digital engagement. 

• Spearheaded the creation and execution of a dynamic social media strategy, leading to a 30% increase in total website traffic by leveraging social media and pay-per-click campaigns.
• Created innovative engagement initiatives and a comprehensive brand guidebook, significantly enhancing digital engagement and brand consistency across all platforms.
• Established and standardized key performance metrics and measurement protocols, leading to the identification of critical improvement areas and the design of high-impact remediation strategies.
• Conducted detailed analyses of email marketing campaigns, utilizing insights from marketing automation platforms to inform strategic planning and optimize campaign performance.

Social Media Manager

Cyber Sytes, Inc.

Social Networking & Marketing Strategist

Tennessee Technological University Department of Athletics

Marketing Intern

MMA Creative

VP of Marketing | Growth Strategist | Revenue Optimization | Marketing Automation ➥ Building High-Performing Teams, Leveraging Innovative Strategies to Drive Growth & Impact

With over 14 years of experience as a marketing strategist and growth leader, my approach centers around achieving concrete results and real-world impact. I excel in highly competitive landscapes by implementing ahead-of-the-curve strategies. Passionate about uncovering the 'why' and 'how' behind business challenges, I guide teams to prioritize revenue results instead of vanity metrics and take a full-funnel view of the pipeline. I also understand the importance of leading with a healthy work-life balance and a sense of fulfillment, both for myself and for my teams. By keeping both outcomes and people at the forefront, I'm able to create a culture of success for my organizations.

I thrive in change management and high-growth environments focused on mergers and acquisition and operational challenges. 

Data-Backed Results
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➥ Researched, launched, and optimized an Account-Based Marketing Program aimed at moving more up-market, with initial results showing a 44x return on program investment to revenue generated

Change Champion
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➥ Collaborated with internal and newly-acquired stakeholders to establish culture, organizational and initiative alignment 7 times in a 3 year period

I have successfully leveraged budget, operations, and technology management to optimize results within revenue ranges from seed-stage start-ups and Series A companies to those with over $340M in revenue. I am adept at using data and analytics to pinpoint areas requiring optimization for increased marketing efficiency and building high-performing teams that deliver on ambitious revenue targets. 

My ability to understand and harness the power of technology is a key asset in creating a culture of innovation and continuous improvement. I possess a strong technical acumen that enables me to effectively leverage a wide range of marketing automation, CRM, PPC, ABM, analytics, and social media tools to drive business.

I am committed to catalyzing growth and reach through out-of-the-box marketing strategy. With my background in social media marketing, I’m always open to connect with other professionals and deliver value to my network here on LinkedIn. Let's connect and help each other.


CORE COMPETENCIES:
► Marketing Operations 
► Marketing Automation 
► Digital Marketing Strategy & Execution 
► Campaign Execution
► Revenue Growth 
► Sales Enablement 
► Account Based Marketing (ABM) 
► Marketing Analytics
► Marketing Compliance 
► Marketing Budget Management

Head of Marketing, Marketing Operations & Demand Generation | Revenue-Driven Strategy

Owning all go-to-market strategy planning, execution and implementation for this seed-stage start-up using AI to forecast pipeline and accelerate revenue, I have driven tangible results in a short period of time. Partnering with Sales to achieve goals targeting $1M in revenue, I spearheaded the development of research-based marketing and content strategies that have led to a remarkable 203% increase in contact creation MoM.

I have also been responsible for building and managing the RevSure.AI brand, ensuring that it resonates effectively with our target ICPs and personas. I have designed and implemented a scalable go-to-market tech stack process and systems, consistent with industry standards, to optimize our website for SEO and user experience, while creating demand within key audiences and accounts.

As a strategic marketing leader, I excel in highly competitive landscapes and thrive in change management and high-growth environments, having worked with both seed-stage start-ups and Series A companies.

SamWas Sports

Company Owner

e-Com GeekX

I help companies scale with marketing that actually works.

If you need GOOD copy and written content on a consistent basis, I'll be a dream come true.

For a fixed monthly rate, we provide senior-level quality copy for:

-Emails
-Captions
-Websites
-Ad copies
-Blog posts
-Landing pages
-Production descriptions
And more!


Subscription can be easily scaled up or down as needed, and paused/canceled at anytime. Instead of taking weeks to onboard you like most agencies do, or having to negotiate every single project with freelancers, you can get started + receive your first piece of copy within the next 48 hours.

Unlimited requests, unlimited revisions. Copy you'll ❤️, guaranteed.

It's so simple you'll never want to go back to anything else.

Other solutions: Revenue maximization, Growth strategy 💡

Freelance Copywriter

MODIPHY®

Monthly blueprint contact with the client:

○ Research & Analyze Current Engagement Trends—Social Media Creator
○ Image/Graphic Post Creation—full access to Canva templates, and Shutterstock
○ Monthly Content Calendar Creation & Management (if needed)
○ Post Scheduling (full access to META)
○ Weekly Engagement Acknowledgement
○ Monthly reporting agency analytics

Social Media Content Creator

Bit Zesty

- Develop content strategy, operations, and processes.
- Research, write and test new copy for the website (SEO).
- Build customer's voice into copy using research and analysis.
- Train the team to master the art and science of copy that converts.
- Increase opens and clicks for emails and sales sequences to nurture leads with proper Keywords.

As a member of the Marketing team, I'm the beacon of the brand voice. In addition to working on all aspects of marketing the brand, I work on numerous customer acquisition campaigns, targeted sales pages, B2B communications, and rebranding the entire company.

Copywriter

Vairt

✓ Promote content on social media.
✓ Update website content as needed.
✓ Write clear, persuasive, and original copy.
✓ Craft persuasive & engaging copies of emails.
✓ Submit work to editors for input and approval.
✓ Proofread and edit blog posts before publication.
✓ Conduct simple keyword research and use SEO guidelines to increase web traffic.
✓ Work cross-functionally with social media specialists, graphic designers, and SEO specialists to ensure project expectations are aligned and optimized
✓ Collaborate with the marketing team in the creation of web pages, social media, blog posts, and email campaigns, SMS marketing, SEO articles.

Web Content Specialist

City Experiences

I was responsible for bringing tours and activities to life through captivating web copy and masterful storytelling, both on direct websites (takewalks.com and devourtours.com) and online travel agencies such as TripAdvisor.

The copy versions are:
Devour Tours – master/original copy (since this is a food tour)
Rewrite for cross-sell on Walks
Rewrite for OTAs

Product Copywriter

DreamBox Learning

• Writing copy for various marketing needs, websites, newsletters, social media content, blog posts, and digital ad copy, adjusting the brand tone.
• Producing written materials for a variety of formats, landing pages, and sales pitches, including print collateral (print ads, brochures), Web, and interactive content.
• Crafting email copy for various audiences (customers, prospects, target audiences) and newsletters.

Zentury Media

Search Engine Optimization Specialist || On-Page & Off-Page SEO || Extensive Keyword Research || Backlinks || Content Marketing || SEO Content Writing.

Content Writer

Action-Provoking Copywriter - Generated $379K+ in Client Revenue | Empowering E-Com Brands, CEOs & Coaches with High Converting Persuasive Copy | Content Maestro | Ghostwriter Extraordinaire | Your Voice, My Words 🚀

𝐅𝐚𝐜𝐢𝐧𝐠 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬 𝐢𝐧 𝐒𝐨𝐮𝐫𝐜𝐢𝐧𝐠 𝐐𝐮𝐚𝐥𝐢𝐭𝐲 𝐒𝐩𝐨𝐫𝐭𝐬𝐰𝐞𝐚𝐫 𝐟𝐨𝐫 𝐘𝐨𝐮𝐫 𝐓𝐞𝐚𝐦 𝐨𝐫 𝐒𝐡𝐨𝐩?


𝑵𝑶𝑾 𝑱𝑼𝑺𝑻 𝑺𝑻𝑶𝑷...
 ✓ To pay more than necessary for premium-quality teamwear.
 ✓ To deal with manufacturers that can’t meet your delivery deadlines.
 ✓ To constantly search for suppliers that understand your branding needs.
 ✓ To worry about high order minimums that aren't cost-effective for your business.

𝗙𝗼𝗰𝘂𝘀 𝗢𝗻 𝐌𝐚𝐧𝐮𝐟𝐚𝐜𝐭𝐮𝐫𝐞𝐫 & 𝐄𝐱𝐩𝐨𝐫𝐭𝐞𝐫 𝐭𝐡𝐚𝐭...
 ✓ Ensures quick lead times without compromising quality.
 ✓ Delivers premium-quality, custom sportswear with low MOQs.
 ✓ Handles OEM/ODM projects tailored to your exact design specifications.
 ✓ Fosters strong communication to ensure that your needs are always met.

𝗝𝘂𝘀𝘁 𝗜𝗺𝗮𝗴𝗶𝗻𝗲...
 ✔ Getting your team kits, tracksuits, and jerseys on time with fast turnaround.
 ✔ Working with a supplier who understands your branding and design needs.
 ✔ Having a reliable, affordable partner who makes your sourcing stress-free.

𝗣𝗿𝗼𝘃𝗶𝗱𝗲𝘀:
- Fast lead times & on-time delivery you can rely on.
- Low minimum order quantities to support smaller retailers.
- High-quality fabrics and premium embroidery/heat transfer options.
- OEM/ODM customization for football, cricket, basketball, and other team sports.

𝗠𝘆 𝗖𝗼𝗿𝗲 𝗩𝗮𝗹𝘂𝗲𝘀:
𝗙𝗹𝗲𝘅𝗶𝗯𝗶𝗹𝗶𝘁𝘆: Offering custom solutions for a wide range of clients and markets.
𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗦𝗮𝘁𝗶𝘀𝗳𝗮𝗰𝘁𝗶𝗼𝗻: Always ensuring your needs are met, from product quality to on-time delivery.
𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻: Keep up with the latest sportswear trends and technologies to provide you with the best.

𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐭𝐢𝐞𝐬:
Sportswear Manufacturing | OEM/ODM | Custom Teamwear | Private Label | Apparel Manufacturing | B2B Sales | Import/Export | Fast Lead Times

𝗪𝗵𝗮𝘁 𝗠𝗮𝗸𝗲𝘀 𝗠𝗲 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁???
Committed to providing personalized service. And working closely with my clients to create a partnership that ensures the success of their businesses. Bring creativity, expertise, & reliable communication to the table i.e. from custom designs to timely deliveries,

🔥 Book your 𝐅𝐫𝐞𝐞 𝐂𝐮𝐬𝐭𝐨𝐦𝐢𝐳𝐞𝐝 𝐒𝐚𝐦𝐩𝐥𝐞𝐬 before your bulk order! 🔥
👉 Don’t wait; act now!
WhatsApp: 𝟎𝟎𝟗𝟐-𝟑𝟏𝟓-𝟐𝟔𝟎-𝟐𝟎𝟐𝟐 | 📧 𝘀𝗮𝗺𝘄𝗮𝘀𝘀𝗽𝗼𝗿𝘁𝘀@𝗴𝗺𝗮𝗶𝗹.𝗰𝗼𝗺

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The Battle

Kacyn Goranson

Umair W.

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