Your success, my mission | 3x founder & CEO | Former CIO $4B company | DEIB ally | Sharing 24 years of hard-earned leadership & self-mastery wisdom

My purpose is to inspire and empower individuals to unleash their potential and create a positive impact in the world.

I believe success is a byproduct of helping others, and the best leaders create other leaders.

When you:
set a clear vision,
lead by example, and
empower your people,
they give you their best
and you all win together.

🔭 Former Corporate Exec | 🌱 Entrepreneur | 💡 Founder | 📚 Lifelong Learner

After 22 years of corporate life and reaching the pinnacle, I stepped off the high-wire to begin a new chapter.

Trading the executive suite of a $4B global powerhouse for the excitement of entrepreneurship, I'm now spreading knowledge, innovation, and transformation.

Through 5 major career transitions, I evolved from a VP of Marketing & Sales to Division President, and ultimately, CIO.

But behind every business transaction, there's a face. I firmly believe that people are the heart and soul of any endeavor. I owe my success to the great teams I've been a part of and the wise mentors who guided me. My advice for aspiring leaders:

Be bold.
Be curious.
Be authentic.
Be respectful.
Be transparent.
Be growth-minded.
And success will follow.

Today, as an entrepreneur, I've swapped corporate structure for startup passion, partnering with my wife as co-owners of a holding company, founding multiple business ventures, crafting 3 new brands, consulting growing companies, and extending my love of mentoring into coaching.

In between, you’ll find me nurturing my four personal passions: learning, writing, traveling, and gardening. They keep me rooted and help me grow. After all, isn't life one big, beautiful garden? Here’s to growing together! 🌱

Justin Wright

I’ve watched managers publicly humiliate their own team.

In meetings.
In front of clients.
Like it was nothing.

And it taught me something I’ll never forget:

If you don’t defend your people, you don’t deserve to lead.

True leaders know:

➟ Your team's success is your success
➟ Their growth and achievements are your legacy
➟ Their trust is what makes you a leader, not your title

So what does it mean to defend your team?

It’s not about lowering the bar. 
Or making excuses. 

It’s about this:

✅ Fighting for their growth
✅ Protecting them from burnout
✅ Shielding them from toxic politics
✅ Offering support without micromanaging
✅ Being their voice when they're not in the room

The best leader I ever had modeled this.

When things went wrong, she’d say: 
“That’s on me. We’ll fix it.”

When we crushed it? 
“My team did all the work. I just cleared the path.”

She gave tough feedback. 
Held us to high standards. 
But she never made us feel small.

That made all the difference.

We gave everything for that team. 
Grew faster than ever. 
Hit milestones we never thought possible.

Because we knew she had our back. 
Always.

Anyone can manage tasks. 
Real leaders develop people. 
And you can’t develop what you don’t defend.

So choose wisely. 
Your team is watching. 
And they won’t forget.

P.S. Ever worked with a leader like this? Tag them below.
 
🔁 Repost if defending your team is non-negotiable.
 
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Your success, my mission | CEO @ Polished Carbon | Former CIO $4B company | DEIB ally | Sharing 25 years of hard-won wisdom on people-first leadership + emotional intelligence + self-mastery

It's so important to know when to leave.

The job.
The party.
The relationship.

Most people stay too long in situations that drain them.

They think leaving means giving up.

But sometimes, leaving is the bravest thing you can do.

I learned this the hard way.

I stayed at a toxic job for a year longer than I should have.

Why? Because I thought I could fix it.

I thought if I just...

Stayed later
Worked harder
Proved my worth

...things would change.

They didn't. But I did.

I became anxious. Exhausted. Resentful.

Until one day, I realized:

Staying wasn't loyalty. It was self-sabotage.

The strongest people I know have mastered 1 skill:
They know when to walk away.

It takes emotional intelligence to recognize:

When your values are being compromised
When your energy is being drained
When your growth has stopped
When respect has left the room

And it takes courage to act on that knowledge.

I wish someone had told me sooner:

You don't need a reason to choose yourself.
You don't need permission to protect your peace.
You don't need to stay anywhere that makes you small.

The right people will understand.
The wrong people will try to guilt you into staying.

That's how you know you're making the right choice.

Your EQ isn't just about understanding others.

It's about knowing yourself well enough to honor your needs.

Sometimes the most powerful thing you can do is simply leave.

And create space for something better.

♻️ Agree? Repost to inspire someone in your network.
Thank you!

9 daily choices that make you memorable:

Kindness...
it echoes.

Respect...
it stays.

Help...
it inspires.

Honesty...
it’s admired.

Listening...
it’s valued.

Smiling...
it’s infectious.

Time...
give it.

Love...
spread it.

Promises...
keep them.

And you'll...
be remembered.

Which of these makes a person memorable to you?

P.S. Repost to inspire others ♻️.
Thank you!

The most powerful leadership tool costs $0.

(And you already have it.)

Kindness.

Most people think success comes from being tough.

From pushing harder.
From demanding more.

But here's what the research shows:

Teams led with kindness are...

➟ 70% more engaged
➟ 40% more resilient
➟ 21% more productive 
➟ 4x more likely to stay

Because kindness isn't weak. It's a strength multiplier.

It transforms average teams into exceptional ones.

Think about it:

When someone shows you kindness at work, you feel seen.

Valued.

Ready to give your best.

That's why great leaders practice these daily:

• They ask real questions, not just "how are you?"
• They defend people who aren't in the room
• They celebrate others' wins like their own
• They respect boundaries and off-hours
• They lead with empathy, not authority
• They offer help before being asked
• They include the quiet voices
• They share knowledge freely
• They give credit generously

The truth?

Leadership isn't about power.
It's about impact.

And nothing impacts people more than genuine kindness.

Make kindness your competitive advantage.

Your team will thank you.
Your results will show it.
Your legacy will prove it.

Want to transform your workplace?

Start with kindness.
The rest will follow.

P.S. How do you show kindness at work?

♻️ Repost if this resonates with you. Thanks!

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If you dread Monday mornings, it's not you.
It's your workplace.

If your ideas are dismissed in meetings...
If you feel invisible and undervalued...
If your hard work goes unnoticed...

You're not alone.
And you deserve better.

As a leader, I've seen how toxicity affects talented people.

I've seen them shrink.
I've watched their spark fade.
I've noticed their energy disappear.

That's why I make it my mission to create a space where my team feels:

➟ Valued for their unique skills
➟ Inspired to do their best work
➟ Empowered to make decisions
➟ Supported when challenges arise
➟ Appreciated for their contributions
➟ Included in important conversations

Life's too short to spend it where you're not valued.

No paycheck is worth:

➟ Your time with loved ones
➟ Your peace of mind
➟ Your mental health
➟ Your self-worth
➟ Your joy

The signs are there if you feel:

🚫 Relief when your boss is out of the office
🚫 Exhausted beyond normal tiredness
🚫 Anxious about checking your email
🚫 Unable to speak up in meetings
🚫 That Sunday night dread

Remember this truth:

You weren't born to just pay bills and be miserable.
You deserve to work where your talents shine.

Where your work has meaning.
Where your voice matters.

Don't stay where you're tolerated.
Go where you're celebrated.

Your talents are too valuable to waste in a place that dims your light.

♻️ Agree? Repost to share with your network. Thanks!

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Power doesn’t make you a leader.
(What you do with it does.)

The truth hits hard:

A boss takes what they need.
A leader creates what everyone needs.

Look closely at any thriving team.
You’ll spot the difference instantly.

Bosses:
➟ Command through position
➟ Guard resources like secrets
➟ Take credit for others' wins
➟ Stand above the team
➟ Demand loyalty

True leaders:
➟ Inspire through action
➟ Share openly and freely
➟ Give credit where it's due
➟ Stand alongside their team
➟ Earn trust through words & actions

It’s never about power.
It’s about empowerment.

Not about being first in line, 
but making sure no one’s left behind.

Not about drinking alone,
but making the well bigger for everyone.

Because when you lead with service,
people follow with passion.

When you clear the path for others,
they’ll give their best for you.

Your example doesn’t just influence.
It multiplies.

Choose wisely.

Be the leader you'd want to follow.

Have you seen the difference between a boss and a leader in your workplace?

♻️ Repost if you believe in true leadership. Thanks!

P.S. Want my 99 best cheat sheets?
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Video credit: Millionaire Mentor

Leadership isn't a title... it's actions and behaviors.

12 essential traits of a great leader:

1. Confident, Not Arrogant
↳ Confidence inspires trust. Arrogance destroys it.

2. Empowers Their Team
↳ Sets them up for success with resources & support

3. Good Listener
↳ Listens with empathy and values others' input

4. Doesn't Play Favorites
↳ Treats everyone fairly and with respect

5. Emotionally Intelligent 
↳ Manages own emotions and responds well to others'

6. Encourages Feedback 
↳ Welcomes honest input to continuously improve

7. Always Learning 
↳ Stays curious and open to new ideas

8. Supports Team's Growth 
↳ Invests time to help them develop skills and advance

9. Gives Recognition 
↳ Celebrates team's wins and effort, not just results

10. Calm Under Pressure 
↳ Stays poised in challenges to guide team forward

11. Genuinely Cares 
↳ Looks out for team's wellbeing, beyond just work

12. Owns Their Mistakes 
↳ Takes responsibility, learns, and course-corrects

The impact of a great leader can't be overstated.

They bring out the best in others.

When you find a leader like this, learn from them.

And always be this kind of leader for others.

Find this valuable? Repost to share it ♻️. Thanks!

P.S. What did I miss? What would you add?

I made my biggest leadership mistake on day one.

I was so proud of that promotion.

Now I'm in the spotlight, I thought.

Until I eventually learned...

Leadership is all about shining a light on others.

When you become a leader, your impact is no longer measured by what you produce.

It's now measured by how you help others grow and reach their potential.

Your greatest achievement becomes your team's success, not your own.

You see, leadership isn't about:
➟ Being the loudest voice in the room
➟ Taking credit for your team's work
➟ Having an answer for everything

Instead, it's about:

➟ Amplifying the quiet voices
➟ Celebrating your team's wins
➟ Creating space for their growth

Great leaders invest in their people daily.

They see potential before others do.

They push you when you need pushing.
And support you when you need supporting.

Try asking your team:

"What's one obstacle I can remove for you this week?"
"What skill do you want to develop next?"

When someone doubts themselves, remind them of their past wins. Their hidden strengths.

A single "I believe in you" can change everything.

Because at its heart, leadership is simple:

Your job isn't to be the best person on the team.

It's to bring out the best in everyone else.

♻️ Agree? Repost to inspire other leaders. Thanks!

Want my 99 best cheat sheets?
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Today's my 50th birthday.
If I could go back, here's the advice
I'd give my 20-year-old self:

Don't be afraid to start over.
You might just like your new story better.

Yes it's scary.
Yes it's humbling.
Yes it's uncomfortable.

But it can be incredibly rewarding.

Some of my biggest leaps happened
because I was willing to begin from zero.

In 2012, I lost 140 lbs in just over a year.
It completely changed my life.

I went from being "demoted" at work
to rising to the C-Suite of a $4B company.

In 2023, I left a 23-year corporate career
to start my own company.

No idea how to do it.
No personal brand to build from.
I'd never even posted on social media.

I went from 1,766 LinkedIn followers in June 2023
to 687,015 today (hi fam 👋).

Your support means the world to me. Thank you.

Every single restart was humbling.
Every single restart was terrifying.

But starting over doesn't erase your experience.
It redirects it. It sharpens it.

The weight loss taught me discipline.
The demotion taught me resilience.
The career change taught me courage.

And I'm grateful for all of it.

You don't lose your story when you start over.
You write a new chapter.

The hardest part is deciding to try.
The second hardest is sticking with it.

But if you do both...
you can change everything.

Your career.
Your health.
Your confidence.
Your life.

Stick with it. You can change your life.

♻️ Repost if this resonates with you.

P.S. Want my 99 best cheat sheets?
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Your success, my mission | CEO @ Polished Carbon | Former CIO, $4B company | DEIB ally | Follow for leadership + emotional intelligence + personal growth

12 traits I see in every high performer.
(They're not born this way.)

They build these habits over time.

And you can too.

Here's what the top 1% do differently:

1. They don't wait to be asked.
↳ They see what needs doing and handle it.
↳ They take action without being told.

2. They stay out of drama.
↳ Office politics drain energy. Solutions create it.
↳ They focus on results, not rumors.

3. They fix what's broken.
↳ Anyone can point to problems. They solve them.
↳ They bring answers, not just complaints.

4. They admit what they don't know.
↳ "I'll find out" shows strength, not weakness.
↳ Then they learn fast to close the gap.

5. They turn ideas into action.
↳ Talk is easy. Execution is rare.
↳ While others discuss, they deliver.

6. They truly listen.
↳ Not just waiting for their turn to speak.
↳ They hear what others really need.

7. They balance data with instinct.
↳ Numbers matter. So does intuition.
↳ They know when to trust each.

8. They spot hidden patterns.
↳ Where others see random events, they see connections.
↳ This ability to anticipate creates massive value.

9. They handle challenges with high EQ.
↳ Pressure reveals character. Stress tests resilience.
↳ They respond thoughtfully, not just react emotionally.

10. They finish what they start.
↳ Starting is common. Finishing is valuable.
↳ Their word is their bond.

11. They make work better for others.
↳ Value isn't just about your personal output.
↳ It's about helping the whole team shine.

12. They lift others up without seeking credit.
↳ True help comes with no strings attached.
↳ They cheer for team wins like their own.

These traits aren't about talent or IQ.
They're about daily choices and commitment.

Anyone can develop them.
Few actually do.

Will you be one?

♻️ Repost to help others if this resonated with you.

P.S. Want PDFs of my 99 best cheat sheets?
Get them free: BrillianceBrief.com

9 seconds could change your life.

That's how long it takes to make a choice that
defines your character.

I once worked with someone who taught me this lesson.

Aaron was always the first to help, even when no one
was watching.

He'd stay late to finish a project, refusing to cut corners.

In meetings, he'd give credit to others before himself.

One day, I asked him why he bothered.

His answer stuck with me:

"If you can't be trusted with the small stuff,
how can anyone trust you with the big stuff?"

He was right.

Good character isn't about:
— Grand gestures
— Public recognition
— Doing the right thing when it's easy

It's about:
— Quiet integrity
— Consistent kindness
— Doing the right thing, especially when it's hard

The truth is, we all face character tests daily:
— Do we own up to mistakes?
— Do we gossip about a coworker?
— Do we help without expecting anything?

These small decisions shape who we become.

Remember:

Your character is your real resume.

It's what people say about you when
you're not in the room.

So, next time you're faced with a choice,
take those 9 seconds. Make them count.

Build a character that makes you proud.

Agree? Disagree? I'd love to hear your thoughts below.

♻️ Repost to inspire someone in your network. Thanks!

You can't control much in life
(but these 22 things you always can):

1. Your Attitude
Choose to have a positive outlook.
 
2. Your Integrity
Stick to your values, even when it's hard.
 
3. Your Courage
Face your fears and grow.
 
4. Your Kindness
A small act can change someone's day.
 
5. Your Influence
Be the leader you'd want to follow.
 
6. Your Actions
Make decisions you'll be proud of later.
 
7. Your Boundaries
Say no when you need to.
 
8. Your Effort
Push through when it gets tough.

9. Your Circle
Surround yourself with supportive people.
 
10. Your Self-Belief
Believe you can, and you will.
 
11. Your Excuses
Kill them before they kill your dreams.
 
12. Your Goals
Set them high to inspire your growth.
 
13. Your Focus
Choose where you direct your attention.
 
14. Your Limits
Break them, then set new ones.
 
15. Your Time
Prioritize what matters most to you.
 
16. Your Words
Speak positively to yourself and others.
 
17. Your Self-Care
Make time for yourself every day.
 
18. Your Silence
Speak up, even when it's unpopular.
 
19. Your Inner Critic
Put it in its place.
 
20. Your Mindset
Shift from fixed to growth thinking.
 
21. Your Purpose
Align your actions with your mission.
 
22. Your Gratitude
Count your blessings, no matter how small.

And remember, even though you can't control
what you feel...

You do get to choose how you respond.

Your power starts and ends with you 💪.

Master these 22, and watch your whole world transform.

You're not a passenger in life.

You're the driver.

P.S. Which of the 22 is most important to you?
Any I missed that you'd add?

♻️ Repost if this resonates with you.

P.S. Want PDFs of my 99 best cheat sheets?
Get them free: brilliancebrief.com

The human brain has 6 gears.
Most people never shift past 2nd.

Bloom's Taxonomy gives a clear guide.
Here's how to access all 6:

REMEMBER is 1st gear.
We all start here, memorizing facts.
It's essential, but just the beginning.

UNDERSTAND is 2nd gear.
Being able to explain concepts clearly.
Many of us get comfortable here.

APPLY is 3rd gear.
Where knowledge turns into action.
Where real growth begins.

ANALYZE is 4th gear.
Breaking big problems into smaller pieces.
Seeing patterns others miss.
This is where strategic insights form.

EVALUATE is 5th gear.
Making smart decisions backed by clear thinking.
Choosing the best path forward.
Leaders thrive here.

CREATE is top gear.
Where new ideas come to life.
Where solutions to old problems are born.
The space for innovation.

The beautiful thing?

Every gear builds on the one before it.

Each level makes you more capable.
More valuable to yourself and others.

Most haven't been shown how to shift gears.
But it's possible for anyone.

Your brain is incredible.

It can do so much more than you think.

Ready to level up?

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P.S. Want my 99 best cheat sheets?
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What does it take to build a strong team?

Start by understanding what drives people.

Maslow’s Hierarchy of Needs isn't just a theory.
It’s a guidebook for team-building.

Let me show you how:

1. Set a Foundation of Security
↳ Ensure clear roles and job stability.
↳ Trust and safety are non-negotiable.

2. Build Community
↳ Create real connections.
↳ Regular team-building is essential.

3. Create a Culture of Recognition and Respect
↳ Say "thank you" often. Celebrate wins.
↳ Make appreciation a habit, not a rarity.

4. Support Growth and Development
↳ Invest in training and mentorship.
↳ Support their personal and professional journey.

5. Instill a Sense of Purpose and Creativity
↳ Align team goals with individual passions.
↳ Encourage innovative thinking and passion projects.

6. Create Leaders, Not Just Followers
↳ Mentor your team to become future leaders.
↳ Empower them to take ownership and grow.

Why does this matter?

When you meet these needs,
your team isn't just working…

They’re thriving.

The impact?

➟ Higher employee engagement
➟ Better team collaboration
➟ Increased productivity
➟ Healthier culture
➟ More fun

How do you make it happen?

✅ Lead with empathy.
✅ Understand their needs.
✅ Unlock your team's potential.

♻️ Find this valuable? Repost to help others too.

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Leaders are like Wi-Fi. Good ones connect & empower.
Toxic ones leave you frustrated and unproductive.

Think about your best leader.
Remember how they made you feel?

Motivated. Inspired. Ready to take on the world.

Now think about your worst.
That pit in your stomach. The dread of going to work.

The difference is night and day.

Great leaders:
• Have your back when things go wrong
• Push you to grow, not to break
• Listen more than they speak
• Celebrate your wins
 
They're the ones who:
↳ Help you see your potential
↳ Make you believe in yourself
↳ Create a team that feels like home

Bad leaders?

They do the opposite:
• Take credit for your work
• Micromanage every little thing
• Play favorites and create drama
• Blame you when things go south
 
Working for them feels like:
↳ Losing your passion for what you do
↳ Never being good enough
↳ Walking on eggshells

Here's the thing:
Leadership isn't about titles or corner offices.
It's about how you make people feel.

Do you lift them up or tear them down?
Do you inspire or intimidate?

Leaders, remember:
Your team's success is your legacy.
Their growth is your real achievement.

So, ask yourself:
Are you the Wi-Fi that connects and empowers?
Or the one that leaves everyone disconnected?

The choice is yours.
But your team is counting on you to get it right.

♻ Agree? Repost for your network. Thanks!

12 leadership traits they don't teach at Harvard:


Everyone talks about confidence and charisma.

But true leadership runs deeper than that.

Here's what great leaders do differently:

1. Lead With Heart
↳ They know kindness isn't weakness
↳ Their humanity makes their impact stronger

2. Share The Spotlight
↳ They celebrate your wins like their own
↳ Your success becomes their success

3. Stay Curious
↳ They listen first, speak second
↳ Your ideas shape their decisions

4. Trust Their Team
↳ They resist the urge to control
↳ Autonomy creates ownership

5. Stand Behind You
↳ They defend you when it matters
↳ Support isn't just words, it's action

6. Show Up Authentically
↳ They ask how you're doing and mean it
↳ Tough times reveal their true character

7. Value Your Time
↳ They protect your boundaries
↳ Work-life balance isn't just talk

8. Fight Burnout
↳ They notice when you're stretched thin
↳ Prevention beats damage control

9. Read The Room
↳ They tune into unspoken signals
↳ Emotional intelligence guides their moves

10. Build Others Up
↳ They surround themselves with brilliance
↳ Your growth is their investment

11. Stay Grounded
↳ Success hasn't changed their core
↳ They remember where they started

12. Own Solutions
↳ They focus on fixing, not blaming
↳ Progress beats pointing fingers

These traits aren't flashy.
They don't make headlines.
But they build legacies.

Be the leader you'd want to follow.

What underrated trait would you add?

♻️ Agree? Repost to share this with others.

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The best leader I ever had did something unique:


They made our weekly 1:1s a priority.

No phone. No interruptions. Just pure attention.

In those moments, I felt truly valued.

And it changed everything about how I showed up at work.

Now as a leader, I know the secret:

Great leadership isn't about having the loudest voice.

It's about having the most open ears.

Here's why:

It builds stronger, more authentic relationships.
It encourages your team to share their ideas.
It helps you pick up on unspoken concerns.
It shows your team you truly value them.
It creates a more positive work culture.
It boosts morale and motivation.
It improves communication.
It sets a good example.

9 ways you can be more present for your team:

Put your phone away.
Pause before reacting.
Ask thoughtful questions.
Focus on one thing at a time.
Make time for 1:1 conversations.
Be mindful of your body language.
Give your full attention in meetings.
Ask for feedback from your team often.
Listen to understand, not just to respond.

Your presence is more powerful than your words.

Your attention is more valuable than your advice.

Your listening creates the space for others to shine.

Want to transform your leadership today?

Start with one simple act:

Put your phone away during your next conversation.

Watch what happens when you give someone your full attention.

♻️ Agree? Repost to help a leader in your network. Thanks!

Want my 99 best cheat sheets?
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The most underrated leadership skill isn't strategy.
It's confidence. (But not the kind you think.)

Not the "I have all the answers" kind.

The kind where you can make a tough call when nothing is certain

... and still sleep at night.

The kind where you hear hard feedback

... and don't get defensive about it.

The kind where you hand off important work to someone on your team

... even though you could do it faster yourself.

There are 7 types of confidence great leaders build over time.

Decision confidence
Feedback confidence
Vulnerability confidence
Delegation confidence
Emotional confidence
Boundary confidence
Humble confidence

The one most people skip?
Vulnerability confidence.

Because admitting what you don't know feels like weakness.

But it's actually what makes your team trust you more.

♻️ Agree? Repost to inspire someone in your network.

P.S. Want my 99 best cheat sheets?
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Team motivation made simple.

6 keys that actually work:

1. Listen First, Act Second
↳ Ask for their ideas and put them into action
↳ Show them their input matters

2. Give Recognition
↳ Pay attention to their efforts
↳ Make recognition part of your routine

3. Challenge and Support
↳ Set goals that help them grow
↳ Be there when they need guidance

4. See the Whole Person
↳ Care about their life outside work
↳ Respect what matters to them

5. Support Their Growth
↳ Learn about their career goals
↳ Help remove obstacles in their way

6. Trust and Empower
↳ Let them lead projects
↳ Support their decisions

Motivation doesn't come from ra-ra speeches.

It's from daily actions that show your team they matter.

When people feel truly supported, they achieve extraordinary things.

P.S. Which key do you think is most important?

♻️ Find this helpful? Repost to share with others.

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I used to avoid difficult conversations.
(You know the ones.)

That talk with the team member who's missing deadlines.

The discussion about expectations with your boss.

The feedback that needs to be given but feels too hard.

I thought I was keeping the peace by staying silent.

But what if silence is actually the problem?

I learned this the hard way with my project manager.

His work quality was slipping. The team noticed.
I said nothing for months.

When I finally had the conversation:

"I've been waiting for you to bring this up," he said.
"I know I'm struggling. I thought you didn't care."

That's when it hit me hard. My silence wasn't kindness.

It was abandonment disguised as peace-keeping.

What I thought protected our relationship was actually destroying it.

Every time you choose courage over comfort, you build something precious:

➟ A culture where honesty thrives
➟ Relationships built on real trust
➟ Solutions that actually solve problems

Yes, difficult conversations are... difficult.

But the space on the other side?

That's where real progress happens.

The awkward feeling might last a few mins.
But regret can last a lifetime.

Your team is waiting for you to lead.
Not around the hard stuff.
But through it.

♻️ Agree? Repost to share with your network. Thanks!

Want my 99 best cheat sheets?
Get them free: BrillianceBrief.com

Susanne Ekström

I Coach CEOs to Build Winning Companies Where People 💜 to Work (SME:s) | +$30M Client Profit Generated | Top Ranked Management & Leadership Creator Globally (#1 in Sweden) | Serial Entrepreneur

💡 Are you enthusiastic about waking up in the morning to be the master strategist of your company, or are you dreading another day spent fighting fires and not getting anything significant done?

👋 Hey! I'm Susanne, a CEO Coach, entrepreneur, #1 international bestselling author, and the founder of BeASmarterLeader and SEE Management.

𝐌𝐲 𝐌𝐢𝐬𝐬𝐢𝐨𝐧: To guide CEOs like you in reaching the top of your game.
I specialize in turning your big business dreams into reality, making your company richer, your team happier, and your business more robust.
And if you're up for it, we'll boost your bottom line by $499k in 99 days.


𝐇𝐨𝐰 𝐈 𝐆𝐨𝐭 𝐇𝐞𝐫𝐞: Back in 2001, life was amazing. I co-owned a big Swedish dot.com company and started our Netherlands office. I invested my heart, time, and money into it. But then, everything fell apart when the company went bankrupt. I lost everything, and it was devastating—going from a dream job to no job at all.


𝐖𝐡𝐚𝐭 𝐖𝐞𝐧𝐭 𝐖𝐫𝐨𝐧𝐠: We made these 4 epic failures!
⛔ We didn't delegate effectively
⛔ We weren't ready for massive growth
⛔ We didn't have streamlined processes in place
⛔ We, the C-Suite, stopped listening to our people


𝐖𝐡𝐚𝐭 𝐈 𝐋𝐞𝐚𝐫𝐧𝐞𝐝: Combining 20+ years in management consulting, over a decade in leadership, and hard-earned lessons from my dot.com collapse led me to develop a foolproof system to help CEOs like you:
✅ Boost your profits
✅ Keep your best people
✅ 'Buy back' +8 hours a week
✅ Build a scalable business model for growth


Great leaders aren't born; they're made.
True transformation can be challenging, so I've designed my system to help you save time, reach your potential, and become a top-notch CEO. 


𝐖𝐡𝐚𝐭 𝐈 𝐎𝐟𝐟𝐞𝐫: Strategies to:
⭐ 'Buy back' your time so you can lead, not be 'all-over the place'
⭐ Create a CEO role that you'll absolutely LOVE having
⭐ Create space for innovation & big-picture planning
⭐ Create trust, structure, and sustainable growth
⭐ Build a winning, scalable company culture



𝐌𝐲 𝐅𝐨𝐜𝐮𝐬: CEOs of SME companies on the U.S. East Coast, Canada, and Europe.
But why is this Swedish lady targeting the U.S. and Canada?
The mindset around the importance and value of a coach differs in the US and Canada from the rest of the world. I also love to speak English.
𝘚𝘔𝘌 = 𝘚𝘮𝘢𝘭𝘭 𝘢𝘯𝘥 𝘔𝘦𝘥𝘪𝘶𝘮-𝘴𝘪𝘻𝘦𝘥 𝘌𝘯𝘵𝘦𝘳𝘱𝘳𝘪𝘴𝘦


𝐍𝐞𝐱𝐭 𝐒𝐭𝐞𝐩: Book a 15-minute Opportunity Call today!
👉 https://calendly.com/susanne-ekstrom/15mincall

Susanne Ekström
📞 +46 70 205 40 44
✉ susanne@beasmarterleader.com
🌐 www.beasmarterleader.com

Founder & CEO | BeaSmarterLeader

🔥 We help CEOs and Owners of Companies with $5-20 Million in Revenue, Strategically Work ON the Business Instead of Being Stuck IN it.

BeaSmarterLeader is 100% dedicated to helping CEOs and Owners across dynamic industries scale business operations and obtain unparalleled marketplace advantages to unlock transformative, growth-driven futures.

As the Founder & CEO, I work confidently with you while providing all of the dynamic tools and coaching methodologies required to take your business to the next level with The CEO Profit System!

Ultimately, I’m here to help enable the conditions for your peak performance, and you'll drive your business forward in ways previously unimagined. Sign up today to double your profits and cut your daily workload by 50% in less than 4 weeks!

👉 www.beasmarterleader.com/ceopsli (With a Large Discount)

Ever hired someone brilliant… but “a little odd”?
🤔 Maybe they avoided small talk.
🤔 Could never sit completely still.
🤔 Had problems with eye contact.
🤔 Laser-focused on obscure details.
🤔 Struggled with time management.
🤔 Or asked questions no one else dared to ask.

You might have chalked it up to personality.
But what if it was neurodiversity?

Yesterday, I shared a personal post about my son and me, both navigating life with ADHD and autism in different ways. Today, I want to discuss what that looks like in your company.

Because here’s the truth:
You already have neurodivergent people on your team.
- Some have been diagnosed.
- Most haven’t.
- And many won't dare to tell you even if they have been diagnosed.

If you don’t know how to lead them, you’re leaving potential (and revenue) on the table.

CEOs ask me, “How do I support these folks without lowering the bar?”
That's the wrong question.

The right one is: "How do I design a culture that brings out the best in every kind of brain?"

Especially when one of those brains might be… your own. 💜 

Because many of the founders and execs I coach have ADHD or autism themselves, and they’ve spent decades compensating, masking, or white-knuckling through systems that were never built for them.

Tomorrow, I’ll share about how to leverage neurodiversity as a leader, without burning out or losing control.

𝗕𝘂𝘁 𝘁𝗼𝗱𝗮𝘆, 𝘀𝘁𝗮𝗿𝘁 𝗵𝗲𝗿𝗲 - look around your team.
- Who’s been labeled “difficult,” “intense,” or “disorganized”?
- What might change if you saw them through the lens of neurodiversity?
- And most importantly, do you know what it means to be neurodivergent?

This is personal for me. As a mom. As a founder. 
Because when we get this right, everyone wins.


👉 Anything you'd add?

PS. I'll add the link to yesterday's post in the comments.

I Coach CEOs to Build Winning Companies Where People Love to Work (SMEs) | +$30M Client Profit Generated in the Last 5 Years | #1 International Best-Selling Author | Serial Entrepreneur

How do you know if someone on your team might be neurodivergent?
Short answer: You often don’t.
Longer answer: You notice patterns. And you lead accordingly.

Because not everyone will tell you they have ADHD or autism.
Some don’t even know themselves.
But their behavior might whisper it.
If you’re listening.

As a mom to a son with ADHD and autism, and in my work with founders and teams, I’ve learned to watch for two kinds of signs:

𝗖𝗼𝗴𝗻𝗶𝘁𝗶𝘃𝗲 𝗮𝗻𝗱 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝗿𝗮𝗹 𝗣𝗮𝘁𝘁𝗲𝗿𝗻𝘀
- Asks unexpected questions that challenge assumptions
- Hyper-focused one moment, totally distracted the next
- Struggles with transitions or shifting between tasks
- Strategic brilliance, but forgetful with logistics
- Comes across as blunt, intense, or “too much”
- Thrives with structure… or resists it entirely
- Sensitive to noise, light, or smells

𝗣𝗵𝘆𝘀𝗶𝗰𝗮𝗹 𝗮𝗻𝗱 𝗦𝗲𝗻𝘀𝗼𝗿𝘆 𝗖𝘂𝗲𝘀
- Avoids or resists eye contact
- Constantly fidgeting or can’t sit still
- Forgets next steps unless written or visual
- Looks disengaged, but later recalls everything
- Tunes out during long explanations or detailed talks
- Needs headphones, sunglasses, or quiet spaces to focus
- Paces while thinking or prefers movement to concentrate

These aren’t flaws.
They’re flags that someone might need something different to thrive.

Not lower expectations, but more transparent communication, better scaffolding, or more autonomy.

You don’t need a formal diagnosis to support someone’s best work.
You just need to notice how they work best, and meet them there.

That’s not therapy.
That’s leadership. 💜 


👉 Anything you'd add?


PS. This is my 4th and last post on neurodivergence, for now.
I'll add the links to my previous posts in the comments.

If your company can’t run 30 days without you, you don’t own a business.
You 𝙖𝙧𝙚 the business.

I was sitting with a CEO who was exhausted.
He told me, “𝘐 𝘸𝘰𝘳𝘬𝘦𝘥 𝘵𝘰𝘰 𝘮𝘢𝘯𝘺 𝘩𝘰𝘶𝘳𝘴 𝘵𝘩𝘪𝘴 𝘸𝘦𝘦𝘬. 𝘐 𝘬𝘯𝘰𝘸 𝘐 𝘴𝘩𝘰𝘶𝘭𝘥 𝘣𝘦 𝘵𝘩𝘪𝘯𝘬𝘪𝘯𝘨 𝘢𝘣𝘰𝘶𝘵 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺, 𝘣𝘶𝘵 𝘐 𝘴𝘱𝘦𝘯𝘵 𝘮𝘰𝘴𝘵 𝘰𝘧 𝘮𝘺 𝘵𝘪𝘮𝘦 𝘴𝘰𝘭𝘷𝘪𝘯𝘨 𝘰𝘵𝘩𝘦𝘳 𝘱𝘦𝘰𝘱𝘭𝘦’𝘴 𝘱𝘳𝘰𝘣𝘭𝘦𝘮𝘴. 𝘐𝘧 𝘐 𝘥𝘪𝘴𝘢𝘱𝘱𝘦𝘢𝘳 𝘧𝘰𝘳 𝘵𝘸𝘰 𝘸𝘦𝘦𝘬𝘴, 𝘵𝘩𝘪𝘴 𝘱𝘭𝘢𝘤𝘦 𝘴𝘵𝘢𝘭𝘭𝘴.”

That’s the reality for many CEOs.
The business runs, but only because they’re pushing every lever.
It feels responsible. It feels necessary.
But it’s also the ceiling on growth.

Here’s what I see again and again:
❌ Culture depends on their mood that week.
❌ Decisions get stuck waiting for their approval.
❌ The CEO’s calendar is owned by everyone but them.
❌ They delegate activity, not ownership, so work bounces back.

And then the shift happens.

When the CEO reclaims their time, everything changes:
✅ They spend hours painting the bigger picture instead of chasing details.
✅ Their leadership team starts owning results, not just tasks.
✅ Culture becomes the engine, not the weight.
✅ The company scales beyond them. Finally.

That’s when leadership becomes lighter.
That’s when growth feels possible again.

If your company had to run for 30 days without you, what would break first?
If you don’t like your answer to that question, send me a DM.
We’ll discuss how to make the change. 💜 
 
 
👉 Anything you'd add?

Are meetings making you money... OR costing you? 
 
I'm pretty frankly really frustrated with how we treat our people's time when it comes to meetings. 
 
If you were a machine that stopped, we would try to fix you (the machine) asap to keep production flowing, BUT we tend not to have any problem inviting people to meetings without questioning how much of their time we consume. 
 
Even worse, if we don't have a clear goal and agenda for the meeting, people will feel frustrated and stressed. 
 
Cutting down the number of meetings and/or meeting time is one successful way in which you can: 
 
✅ Reduce costs 
✅ Delete the frustration of boring meetings 
✅ Make your business more productive & profitable 
 
...at the same time. 
 
A study at Bain & Company found that a single weekly meeting of mid-level managers costs one organization $15 million annually! 
 
Do you think those meetings generated more than $15 million annually? 
 
Are the meetings within your company making or costing you money? 💜 

👉 Anything you'd add?

Are you planning your agendas, or are your meetings a time-suck?

Lisa, a CEO with 85 employees, conducted many meetings that kept her busy almost all week.

When she had some time in between the meetings, she had a line of employees who wanted to:

💢 ask questions
💢 get her decision on a specific matter

She rarely had time to work on her essential tasks during office hours.

WHAT DID WE DO?

We:
〰️ Drastically decreased the meeting time
〰️ Implemented the tips for crafting a "Killer" agenda


THE RESULTS WERE:
✅ 45% more free time in just 3 weeks
✅ Better prepared, motivated participants
✅ Enhanced accountability/results pre & post meetings

...& this was just the first step on our list for her & her people to be more productive.

Do you want to be the next Lisa? 💜
Send me a DM with the word "Killer."


👉 Anything you'd add?

How to Design a Killer Agenda

From pitch black to a life worth living in 2,5 months.
How I helped my son turn his life around.

I’m a single mother of two sons, and one of them has autism and ADHD.

Little over 2,5 years ago, he had been home for 4 years, 24*7.
❌ Not going out at all
❌ Not attending school
❌ Not having any IRL friends
❌ Not doing ANYTHING with his life

So, about 30 months ago, I started transforming our relationship completely.

This led him to move to a specialized boarding school and ‘restarting’ his life!

From being 4 years behind in school when he started, he’s now on track to graduate from high school in 3 months' time (only 1 year behind).

If you are a parent of a child or children with autism and/or ADHD, and you’re:
😢 Feeling you’re failing your kid
😢 Feeling love and affinity is lost
😢 Feeling like everything is hopeless
😢 Feeling like there’s nothing more you can do

I GET YOU! 💜
This is how I felt for many years.

HOW COULD I MAKE THIS POSSIBLE?
I attended a course, and while I was participating, it hit me hard.

〰I want to FIX my son!
〰Because this is NOT the life I was supposed to have.
〰AND I’m the reason we’re stuck!

Even if we have a great relationship, something needs to change.

I need to shift the way I speak to him and the way I listen to him.

I also realize – I can love him for everything he is and also for everything he isn’t.

For me, my kids are the most important thing in my life.

Seeing one of them not ‘participating in life’ has been totally devastating.

But now, I see a future for him. 💜

This video shares one of the questions I got when I spoke at the LeadHERship Unveiled, a 3-day virtual summit, about my journey as a person, a CEO coach, and a mother.

PS. If you know a parent like this, please tag them in a comment.

PPS. The link to my whole speech is here: https://lnkd.in/eyNk_WeQ



👉 Anything you'd add?

In 5 words or less, what advice would you give a CEO who's always busy and never has time?

If you're a CEO with ADHD or autism, you're not wired for business-as-usual.
You're wired for vision, velocity, and out-of-the-box thinking.

You can’t lead the way everyone else does, and you don’t have to.

You’ve probably been told to be more organized, more consistent, more emotionally neutral, more… something.

As a mother to a son with ADHD and autism, and also in my coaching work with neurodivergent founders, I’ve seen:

💫 Pattern recognition that’s lightning-fast
💫 Brains that leap to insights no one else sees
💫 Creative thinking that breaks through walls others never question

You’re not “too much.” You’re exactly enough when you stop trying to lead like someone else.

The key isn’t to mask or muscle through.
It’s to design a business that matches your brain. 💜 

It’s about building systems around your strengths and delegating tasks around your struggles.
- Hire great people who love the details
- Set check-ins so nothing relies on memory
- Shape your role around what energizes you

This isn’t about doing less.
It’s about doing what only you can do.
And building the right team to do the rest.

Neurodivergent leadership isn’t a liability. It’s a competitive edge.
But only if you stop fighting yourself...
and start building systems that fit.


👉 Anything you'd add?

PS. This is my 3rd post on neurodivergence. I'll add the link to my previous posts in the comments.

PPS. This is how my son explains what his ADHD/autism brain sounds like:
https://lnkd.in/e3JxK3VP (video credit to connorcallec, it's not my son)

The Day I Earned My Place -- with a Kebab Pizza!!
When I was new at a management consulting firm, I was invited to join a colleague at a client site.

As soon as I arrived, the CEO told me:
“We have a special tradition for new consultants, haha, you’ll see.”

At lunchtime, he took me to a pizzeria and said,
“This is your challenge. No other consultant has ever finished this.”

He ordered me the "House Special” - a kebab pizza loaded with sauce, fries, and extra everything.

I thought, "This is my moment," so I ate the whole thing.

He looked at me and said, “Wow. Not even I have finished it. I always leave the crust!”

And then he said, “I’m in love. Shall we go home and share 2 kilos of tenderloin?”

That afternoon, as we walked around the office, he kept telling people:
“She ate the whole pizza. She ate the 𝙒𝙃𝙊𝙇𝙀 pizza.”

Looking back, it was more than just a funny memory; it was also a test of my resilience.

Here’s what I learned about leadership from that pizza challenge.

- 𝗣𝗲𝗼𝗽𝗹𝗲 𝘄𝗮𝘁𝗰𝗵 𝗵𝗼𝘄 𝘆𝗼𝘂 𝗳𝗮𝗰𝗲 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀
It wasn’t about the pizza. It was about showing up, saying yes, and giving something your best shot - even when it’s uncomfortable, unusual, or hard. 

- 𝗥𝗲𝘀𝗶𝗹𝗶𝗲𝗻𝗰𝗲 𝗯𝘂𝗶𝗹𝗱𝘀 𝗿𝗲𝘀𝗽𝗲𝗰𝘁
Had I refused or given up halfway, the outcome might have been different. Often, people respect the effort even more than the result, but in this case, finishing was what mattered.

- 𝗘𝘃𝗲𝗿𝘆 𝘁𝗲𝗮𝗺 𝗵𝗮𝘀 𝗶𝘁𝘀 𝗼𝘄𝗻 “𝘁𝗲𝘀𝘁𝘀”
Whether it’s the first big client meeting, a difficult decision, or (yes) a giant pizza, teams test how you show up under pressure. Leaders remember that and help others succeed in those moments.

- 𝗛𝘂𝗺𝗼𝗿 𝗮𝗻𝗱 𝗵𝗲𝗮𝗿𝘁 𝗺𝗮𝘁𝘁𝗲𝗿
Yes, we laughed. But I also felt accepted. Leaders create moments that people remember. Those moments often mix challenge, kindness, and fun.

Sometimes leadership starts with a pizza. 💜 


👉 Anything you'd add?

Uncomfortable conversations - how do you deal with them?

Are you approaching them head-on, delaying them, or sticking your head in the sand and hoping they will solve themselves somehow?

This is what I'll be talking about in today's episode of 'Uncomfortable Conversations' on e360tv.

Hi all - time for a poll!
What do you say about this one? :)

If you could travel back in time and relive your life, would you choose the same career/life?

The author can see how you vote. Learn more

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