Your success, my mission | 3x founder & CEO | Former CIO $4B company | DEIB ally | Sharing 24 years of hard-earned leadership & self-mastery wisdom

My purpose is to inspire and empower individuals to unleash their potential and create a positive impact in the world.

I believe success is a byproduct of helping others, and the best leaders create other leaders.

When you:
set a clear vision,
lead by example, and
empower your people,
they give you their best
and you all win together.

🔭 Former Corporate Exec | 🌱 Entrepreneur | 💡 Founder | 📚 Lifelong Learner

After 22 years of corporate life and reaching the pinnacle, I stepped off the high-wire to begin a new chapter.

Trading the executive suite of a $4B global powerhouse for the excitement of entrepreneurship, I'm now spreading knowledge, innovation, and transformation.

Through 5 major career transitions, I evolved from a VP of Marketing & Sales to Division President, and ultimately, CIO.

But behind every business transaction, there's a face. I firmly believe that people are the heart and soul of any endeavor. I owe my success to the great teams I've been a part of and the wise mentors who guided me. My advice for aspiring leaders:

Be bold.
Be curious.
Be authentic.
Be respectful.
Be transparent.
Be growth-minded.
And success will follow.

Today, as an entrepreneur, I've swapped corporate structure for startup passion, partnering with my wife as co-owners of a holding company, founding multiple business ventures, crafting 3 new brands, consulting growing companies, and extending my love of mentoring into coaching.

In between, you’ll find me nurturing my four personal passions: learning, writing, traveling, and gardening. They keep me rooted and help me grow. After all, isn't life one big, beautiful garden? Here’s to growing together! 🌱

Justin Wright

I’ve watched managers publicly humiliate their own team.

In meetings.
In front of clients.
Like it was nothing.

And it taught me something I’ll never forget:

If you don’t defend your people, you don’t deserve to lead.

True leaders know:

➟ Your team's success is your success
➟ Their growth and achievements are your legacy
➟ Their trust is what makes you a leader, not your title

So what does it mean to defend your team?

It’s not about lowering the bar. 
Or making excuses. 

It’s about this:

✅ Fighting for their growth
✅ Protecting them from burnout
✅ Shielding them from toxic politics
✅ Offering support without micromanaging
✅ Being their voice when they're not in the room

The best leader I ever had modeled this.

When things went wrong, she’d say: 
“That’s on me. We’ll fix it.”

When we crushed it? 
“My team did all the work. I just cleared the path.”

She gave tough feedback. 
Held us to high standards. 
But she never made us feel small.

That made all the difference.

We gave everything for that team. 
Grew faster than ever. 
Hit milestones we never thought possible.

Because we knew she had our back. 
Always.

Anyone can manage tasks. 
Real leaders develop people. 
And you can’t develop what you don’t defend.

So choose wisely. 
Your team is watching. 
And they won’t forget.

P.S. Ever worked with a leader like this? Tag them below.
 
🔁 Repost if defending your team is non-negotiable.
 
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Your success, my mission | CEO @ Polished Carbon | Former CIO $4B company | DEIB ally | Sharing 25 years of hard-won wisdom on people-first leadership + emotional intelligence + self-mastery

It's so important to know when to leave.

The job.
The party.
The relationship.

Most people stay too long in situations that drain them.

They think leaving means giving up.

But sometimes, leaving is the bravest thing you can do.

I learned this the hard way.

I stayed at a toxic job for a year longer than I should have.

Why? Because I thought I could fix it.

I thought if I just...

Stayed later
Worked harder
Proved my worth

...things would change.

They didn't. But I did.

I became anxious. Exhausted. Resentful.

Until one day, I realized:

Staying wasn't loyalty. It was self-sabotage.

The strongest people I know have mastered 1 skill:
They know when to walk away.

It takes emotional intelligence to recognize:

When your values are being compromised
When your energy is being drained
When your growth has stopped
When respect has left the room

And it takes courage to act on that knowledge.

I wish someone had told me sooner:

You don't need a reason to choose yourself.
You don't need permission to protect your peace.
You don't need to stay anywhere that makes you small.

The right people will understand.
The wrong people will try to guilt you into staying.

That's how you know you're making the right choice.

Your EQ isn't just about understanding others.

It's about knowing yourself well enough to honor your needs.

Sometimes the most powerful thing you can do is simply leave.

And create space for something better.

♻️ Agree? Repost to inspire someone in your network.
Thank you!

9 daily choices that make you memorable:

Kindness...
it echoes.

Respect...
it stays.

Help...
it inspires.

Honesty...
it’s admired.

Listening...
it’s valued.

Smiling...
it’s infectious.

Time...
give it.

Love...
spread it.

Promises...
keep them.

And you'll...
be remembered.

Which of these makes a person memorable to you?

P.S. Repost to inspire others ♻️.
Thank you!

The most powerful leadership tool costs $0.

(And you already have it.)

Kindness.

Most people think success comes from being tough.

From pushing harder.
From demanding more.

But here's what the research shows:

Teams led with kindness are...

➟ 70% more engaged
➟ 40% more resilient
➟ 21% more productive 
➟ 4x more likely to stay

Because kindness isn't weak. It's a strength multiplier.

It transforms average teams into exceptional ones.

Think about it:

When someone shows you kindness at work, you feel seen.

Valued.

Ready to give your best.

That's why great leaders practice these daily:

• They ask real questions, not just "how are you?"
• They defend people who aren't in the room
• They celebrate others' wins like their own
• They respect boundaries and off-hours
• They lead with empathy, not authority
• They offer help before being asked
• They include the quiet voices
• They share knowledge freely
• They give credit generously

The truth?

Leadership isn't about power.
It's about impact.

And nothing impacts people more than genuine kindness.

Make kindness your competitive advantage.

Your team will thank you.
Your results will show it.
Your legacy will prove it.

Want to transform your workplace?

Start with kindness.
The rest will follow.

P.S. How do you show kindness at work?

♻️ Repost if this resonates with you. Thanks!

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If you dread Monday mornings, it's not you.
It's your workplace.

If your ideas are dismissed in meetings...
If you feel invisible and undervalued...
If your hard work goes unnoticed...

You're not alone.
And you deserve better.

As a leader, I've seen how toxicity affects talented people.

I've seen them shrink.
I've watched their spark fade.
I've noticed their energy disappear.

That's why I make it my mission to create a space where my team feels:

➟ Valued for their unique skills
➟ Inspired to do their best work
➟ Empowered to make decisions
➟ Supported when challenges arise
➟ Appreciated for their contributions
➟ Included in important conversations

Life's too short to spend it where you're not valued.

No paycheck is worth:

➟ Your time with loved ones
➟ Your peace of mind
➟ Your mental health
➟ Your self-worth
➟ Your joy

The signs are there if you feel:

🚫 Relief when your boss is out of the office
🚫 Exhausted beyond normal tiredness
🚫 Anxious about checking your email
🚫 Unable to speak up in meetings
🚫 That Sunday night dread

Remember this truth:

You weren't born to just pay bills and be miserable.
You deserve to work where your talents shine.

Where your work has meaning.
Where your voice matters.

Don't stay where you're tolerated.
Go where you're celebrated.

Your talents are too valuable to waste in a place that dims your light.

♻️ Agree? Repost to share with your network. Thanks!

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Power doesn’t make you a leader.
(What you do with it does.)

The truth hits hard:

A boss takes what they need.
A leader creates what everyone needs.

Look closely at any thriving team.
You’ll spot the difference instantly.

Bosses:
➟ Command through position
➟ Guard resources like secrets
➟ Take credit for others' wins
➟ Stand above the team
➟ Demand loyalty

True leaders:
➟ Inspire through action
➟ Share openly and freely
➟ Give credit where it's due
➟ Stand alongside their team
➟ Earn trust through words & actions

It’s never about power.
It’s about empowerment.

Not about being first in line, 
but making sure no one’s left behind.

Not about drinking alone,
but making the well bigger for everyone.

Because when you lead with service,
people follow with passion.

When you clear the path for others,
they’ll give their best for you.

Your example doesn’t just influence.
It multiplies.

Choose wisely.

Be the leader you'd want to follow.

Have you seen the difference between a boss and a leader in your workplace?

♻️ Repost if you believe in true leadership. Thanks!

P.S. Want my 99 best cheat sheets?
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Video credit: Millionaire Mentor

Leadership isn't a title... it's actions and behaviors.

12 essential traits of a great leader:

1. Confident, Not Arrogant
↳ Confidence inspires trust. Arrogance destroys it.

2. Empowers Their Team
↳ Sets them up for success with resources & support

3. Good Listener
↳ Listens with empathy and values others' input

4. Doesn't Play Favorites
↳ Treats everyone fairly and with respect

5. Emotionally Intelligent 
↳ Manages own emotions and responds well to others'

6. Encourages Feedback 
↳ Welcomes honest input to continuously improve

7. Always Learning 
↳ Stays curious and open to new ideas

8. Supports Team's Growth 
↳ Invests time to help them develop skills and advance

9. Gives Recognition 
↳ Celebrates team's wins and effort, not just results

10. Calm Under Pressure 
↳ Stays poised in challenges to guide team forward

11. Genuinely Cares 
↳ Looks out for team's wellbeing, beyond just work

12. Owns Their Mistakes 
↳ Takes responsibility, learns, and course-corrects

The impact of a great leader can't be overstated.

They bring out the best in others.

When you find a leader like this, learn from them.

And always be this kind of leader for others.

Find this valuable? Repost to share it ♻️. Thanks!

P.S. What did I miss? What would you add?

I made my biggest leadership mistake on day one.

I was so proud of that promotion.

Now I'm in the spotlight, I thought.

Until I eventually learned...

Leadership is all about shining a light on others.

When you become a leader, your impact is no longer measured by what you produce.

It's now measured by how you help others grow and reach their potential.

Your greatest achievement becomes your team's success, not your own.

You see, leadership isn't about:
➟ Being the loudest voice in the room
➟ Taking credit for your team's work
➟ Having an answer for everything

Instead, it's about:

➟ Amplifying the quiet voices
➟ Celebrating your team's wins
➟ Creating space for their growth

Great leaders invest in their people daily.

They see potential before others do.

They push you when you need pushing.
And support you when you need supporting.

Try asking your team:

"What's one obstacle I can remove for you this week?"
"What skill do you want to develop next?"

When someone doubts themselves, remind them of their past wins. Their hidden strengths.

A single "I believe in you" can change everything.

Because at its heart, leadership is simple:

Your job isn't to be the best person on the team.

It's to bring out the best in everyone else.

♻️ Agree? Repost to inspire other leaders. Thanks!

Want my 99 best cheat sheets?
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Today's my 50th birthday.
If I could go back, here's the advice
I'd give my 20-year-old self:

Don't be afraid to start over.
You might just like your new story better.

Yes it's scary.
Yes it's humbling.
Yes it's uncomfortable.

But it can be incredibly rewarding.

Some of my biggest leaps happened
because I was willing to begin from zero.

In 2012, I lost 140 lbs in just over a year.
It completely changed my life.

I went from being "demoted" at work
to rising to the C-Suite of a $4B company.

In 2023, I left a 23-year corporate career
to start my own company.

No idea how to do it.
No personal brand to build from.
I'd never even posted on social media.

I went from 1,766 LinkedIn followers in June 2023
to 687,015 today (hi fam 👋).

Your support means the world to me. Thank you.

Every single restart was humbling.
Every single restart was terrifying.

But starting over doesn't erase your experience.
It redirects it. It sharpens it.

The weight loss taught me discipline.
The demotion taught me resilience.
The career change taught me courage.

And I'm grateful for all of it.

You don't lose your story when you start over.
You write a new chapter.

The hardest part is deciding to try.
The second hardest is sticking with it.

But if you do both...
you can change everything.

Your career.
Your health.
Your confidence.
Your life.

Stick with it. You can change your life.

♻️ Repost if this resonates with you.

P.S. Want my 99 best cheat sheets?
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Your success, my mission | CEO @ Polished Carbon | Former CIO, $4B company | DEIB ally | Follow for leadership + emotional intelligence + personal growth

12 traits I see in every high performer.
(They're not born this way.)

They build these habits over time.

And you can too.

Here's what the top 1% do differently:

1. They don't wait to be asked.
↳ They see what needs doing and handle it.
↳ They take action without being told.

2. They stay out of drama.
↳ Office politics drain energy. Solutions create it.
↳ They focus on results, not rumors.

3. They fix what's broken.
↳ Anyone can point to problems. They solve them.
↳ They bring answers, not just complaints.

4. They admit what they don't know.
↳ "I'll find out" shows strength, not weakness.
↳ Then they learn fast to close the gap.

5. They turn ideas into action.
↳ Talk is easy. Execution is rare.
↳ While others discuss, they deliver.

6. They truly listen.
↳ Not just waiting for their turn to speak.
↳ They hear what others really need.

7. They balance data with instinct.
↳ Numbers matter. So does intuition.
↳ They know when to trust each.

8. They spot hidden patterns.
↳ Where others see random events, they see connections.
↳ This ability to anticipate creates massive value.

9. They handle challenges with high EQ.
↳ Pressure reveals character. Stress tests resilience.
↳ They respond thoughtfully, not just react emotionally.

10. They finish what they start.
↳ Starting is common. Finishing is valuable.
↳ Their word is their bond.

11. They make work better for others.
↳ Value isn't just about your personal output.
↳ It's about helping the whole team shine.

12. They lift others up without seeking credit.
↳ True help comes with no strings attached.
↳ They cheer for team wins like their own.

These traits aren't about talent or IQ.
They're about daily choices and commitment.

Anyone can develop them.
Few actually do.

Will you be one?

♻️ Repost to help others if this resonated with you.

P.S. Want PDFs of my 99 best cheat sheets?
Get them free: BrillianceBrief.com

9 seconds could change your life.

That's how long it takes to make a choice that
defines your character.

I once worked with someone who taught me this lesson.

Aaron was always the first to help, even when no one
was watching.

He'd stay late to finish a project, refusing to cut corners.

In meetings, he'd give credit to others before himself.

One day, I asked him why he bothered.

His answer stuck with me:

"If you can't be trusted with the small stuff,
how can anyone trust you with the big stuff?"

He was right.

Good character isn't about:
— Grand gestures
— Public recognition
— Doing the right thing when it's easy

It's about:
— Quiet integrity
— Consistent kindness
— Doing the right thing, especially when it's hard

The truth is, we all face character tests daily:
— Do we own up to mistakes?
— Do we gossip about a coworker?
— Do we help without expecting anything?

These small decisions shape who we become.

Remember:

Your character is your real resume.

It's what people say about you when
you're not in the room.

So, next time you're faced with a choice,
take those 9 seconds. Make them count.

Build a character that makes you proud.

Agree? Disagree? I'd love to hear your thoughts below.

♻️ Repost to inspire someone in your network. Thanks!

You can't control much in life
(but these 22 things you always can):

1. Your Attitude
Choose to have a positive outlook.
 
2. Your Integrity
Stick to your values, even when it's hard.
 
3. Your Courage
Face your fears and grow.
 
4. Your Kindness
A small act can change someone's day.
 
5. Your Influence
Be the leader you'd want to follow.
 
6. Your Actions
Make decisions you'll be proud of later.
 
7. Your Boundaries
Say no when you need to.
 
8. Your Effort
Push through when it gets tough.

9. Your Circle
Surround yourself with supportive people.
 
10. Your Self-Belief
Believe you can, and you will.
 
11. Your Excuses
Kill them before they kill your dreams.
 
12. Your Goals
Set them high to inspire your growth.
 
13. Your Focus
Choose where you direct your attention.
 
14. Your Limits
Break them, then set new ones.
 
15. Your Time
Prioritize what matters most to you.
 
16. Your Words
Speak positively to yourself and others.
 
17. Your Self-Care
Make time for yourself every day.
 
18. Your Silence
Speak up, even when it's unpopular.
 
19. Your Inner Critic
Put it in its place.
 
20. Your Mindset
Shift from fixed to growth thinking.
 
21. Your Purpose
Align your actions with your mission.
 
22. Your Gratitude
Count your blessings, no matter how small.

And remember, even though you can't control
what you feel...

You do get to choose how you respond.

Your power starts and ends with you 💪.

Master these 22, and watch your whole world transform.

You're not a passenger in life.

You're the driver.

P.S. Which of the 22 is most important to you?
Any I missed that you'd add?

♻️ Repost if this resonates with you.

P.S. Want PDFs of my 99 best cheat sheets?
Get them free: brilliancebrief.com

The human brain has 6 gears.
Most people never shift past 2nd.

Bloom's Taxonomy gives a clear guide.
Here's how to access all 6:

REMEMBER is 1st gear.
We all start here, memorizing facts.
It's essential, but just the beginning.

UNDERSTAND is 2nd gear.
Being able to explain concepts clearly.
Many of us get comfortable here.

APPLY is 3rd gear.
Where knowledge turns into action.
Where real growth begins.

ANALYZE is 4th gear.
Breaking big problems into smaller pieces.
Seeing patterns others miss.
This is where strategic insights form.

EVALUATE is 5th gear.
Making smart decisions backed by clear thinking.
Choosing the best path forward.
Leaders thrive here.

CREATE is top gear.
Where new ideas come to life.
Where solutions to old problems are born.
The space for innovation.

The beautiful thing?

Every gear builds on the one before it.

Each level makes you more capable.
More valuable to yourself and others.

Most haven't been shown how to shift gears.
But it's possible for anyone.

Your brain is incredible.

It can do so much more than you think.

Ready to level up?

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P.S. Want my 99 best cheat sheets?
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What does it take to build a strong team?

Start by understanding what drives people.

Maslow’s Hierarchy of Needs isn't just a theory.
It’s a guidebook for team-building.

Let me show you how:

1. Set a Foundation of Security
↳ Ensure clear roles and job stability.
↳ Trust and safety are non-negotiable.

2. Build Community
↳ Create real connections.
↳ Regular team-building is essential.

3. Create a Culture of Recognition and Respect
↳ Say "thank you" often. Celebrate wins.
↳ Make appreciation a habit, not a rarity.

4. Support Growth and Development
↳ Invest in training and mentorship.
↳ Support their personal and professional journey.

5. Instill a Sense of Purpose and Creativity
↳ Align team goals with individual passions.
↳ Encourage innovative thinking and passion projects.

6. Create Leaders, Not Just Followers
↳ Mentor your team to become future leaders.
↳ Empower them to take ownership and grow.

Why does this matter?

When you meet these needs,
your team isn't just working…

They’re thriving.

The impact?

➟ Higher employee engagement
➟ Better team collaboration
➟ Increased productivity
➟ Healthier culture
➟ More fun

How do you make it happen?

✅ Lead with empathy.
✅ Understand their needs.
✅ Unlock your team's potential.

♻️ Find this valuable? Repost to help others too.

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Leaders are like Wi-Fi. Good ones connect & empower.
Toxic ones leave you frustrated and unproductive.

Think about your best leader.
Remember how they made you feel?

Motivated. Inspired. Ready to take on the world.

Now think about your worst.
That pit in your stomach. The dread of going to work.

The difference is night and day.

Great leaders:
• Have your back when things go wrong
• Push you to grow, not to break
• Listen more than they speak
• Celebrate your wins
 
They're the ones who:
↳ Help you see your potential
↳ Make you believe in yourself
↳ Create a team that feels like home

Bad leaders?

They do the opposite:
• Take credit for your work
• Micromanage every little thing
• Play favorites and create drama
• Blame you when things go south
 
Working for them feels like:
↳ Losing your passion for what you do
↳ Never being good enough
↳ Walking on eggshells

Here's the thing:
Leadership isn't about titles or corner offices.
It's about how you make people feel.

Do you lift them up or tear them down?
Do you inspire or intimidate?

Leaders, remember:
Your team's success is your legacy.
Their growth is your real achievement.

So, ask yourself:
Are you the Wi-Fi that connects and empowers?
Or the one that leaves everyone disconnected?

The choice is yours.
But your team is counting on you to get it right.

♻ Agree? Repost for your network. Thanks!

12 leadership traits they don't teach at Harvard:


Everyone talks about confidence and charisma.

But true leadership runs deeper than that.

Here's what great leaders do differently:

1. Lead With Heart
↳ They know kindness isn't weakness
↳ Their humanity makes their impact stronger

2. Share The Spotlight
↳ They celebrate your wins like their own
↳ Your success becomes their success

3. Stay Curious
↳ They listen first, speak second
↳ Your ideas shape their decisions

4. Trust Their Team
↳ They resist the urge to control
↳ Autonomy creates ownership

5. Stand Behind You
↳ They defend you when it matters
↳ Support isn't just words, it's action

6. Show Up Authentically
↳ They ask how you're doing and mean it
↳ Tough times reveal their true character

7. Value Your Time
↳ They protect your boundaries
↳ Work-life balance isn't just talk

8. Fight Burnout
↳ They notice when you're stretched thin
↳ Prevention beats damage control

9. Read The Room
↳ They tune into unspoken signals
↳ Emotional intelligence guides their moves

10. Build Others Up
↳ They surround themselves with brilliance
↳ Your growth is their investment

11. Stay Grounded
↳ Success hasn't changed their core
↳ They remember where they started

12. Own Solutions
↳ They focus on fixing, not blaming
↳ Progress beats pointing fingers

These traits aren't flashy.
They don't make headlines.
But they build legacies.

Be the leader you'd want to follow.

What underrated trait would you add?

♻️ Agree? Repost to share this with others.

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The best leader I ever had did something unique:


They made our weekly 1:1s a priority.

No phone. No interruptions. Just pure attention.

In those moments, I felt truly valued.

And it changed everything about how I showed up at work.

Now as a leader, I know the secret:

Great leadership isn't about having the loudest voice.

It's about having the most open ears.

Here's why:

It builds stronger, more authentic relationships.
It encourages your team to share their ideas.
It helps you pick up on unspoken concerns.
It shows your team you truly value them.
It creates a more positive work culture.
It boosts morale and motivation.
It improves communication.
It sets a good example.

9 ways you can be more present for your team:

Put your phone away.
Pause before reacting.
Ask thoughtful questions.
Focus on one thing at a time.
Make time for 1:1 conversations.
Be mindful of your body language.
Give your full attention in meetings.
Ask for feedback from your team often.
Listen to understand, not just to respond.

Your presence is more powerful than your words.

Your attention is more valuable than your advice.

Your listening creates the space for others to shine.

Want to transform your leadership today?

Start with one simple act:

Put your phone away during your next conversation.

Watch what happens when you give someone your full attention.

♻️ Agree? Repost to help a leader in your network. Thanks!

Want my 99 best cheat sheets?
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The most underrated leadership skill isn't strategy.
It's confidence. (But not the kind you think.)

Not the "I have all the answers" kind.

The kind where you can make a tough call when nothing is certain

... and still sleep at night.

The kind where you hear hard feedback

... and don't get defensive about it.

The kind where you hand off important work to someone on your team

... even though you could do it faster yourself.

There are 7 types of confidence great leaders build over time.

Decision confidence
Feedback confidence
Vulnerability confidence
Delegation confidence
Emotional confidence
Boundary confidence
Humble confidence

The one most people skip?
Vulnerability confidence.

Because admitting what you don't know feels like weakness.

But it's actually what makes your team trust you more.

♻️ Agree? Repost to inspire someone in your network.

P.S. Want my 99 best cheat sheets?
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Team motivation made simple.

6 keys that actually work:

1. Listen First, Act Second
↳ Ask for their ideas and put them into action
↳ Show them their input matters

2. Give Recognition
↳ Pay attention to their efforts
↳ Make recognition part of your routine

3. Challenge and Support
↳ Set goals that help them grow
↳ Be there when they need guidance

4. See the Whole Person
↳ Care about their life outside work
↳ Respect what matters to them

5. Support Their Growth
↳ Learn about their career goals
↳ Help remove obstacles in their way

6. Trust and Empower
↳ Let them lead projects
↳ Support their decisions

Motivation doesn't come from ra-ra speeches.

It's from daily actions that show your team they matter.

When people feel truly supported, they achieve extraordinary things.

P.S. Which key do you think is most important?

♻️ Find this helpful? Repost to share with others.

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I used to avoid difficult conversations.
(You know the ones.)

That talk with the team member who's missing deadlines.

The discussion about expectations with your boss.

The feedback that needs to be given but feels too hard.

I thought I was keeping the peace by staying silent.

But what if silence is actually the problem?

I learned this the hard way with my project manager.

His work quality was slipping. The team noticed.
I said nothing for months.

When I finally had the conversation:

"I've been waiting for you to bring this up," he said.
"I know I'm struggling. I thought you didn't care."

That's when it hit me hard. My silence wasn't kindness.

It was abandonment disguised as peace-keeping.

What I thought protected our relationship was actually destroying it.

Every time you choose courage over comfort, you build something precious:

➟ A culture where honesty thrives
➟ Relationships built on real trust
➟ Solutions that actually solve problems

Yes, difficult conversations are... difficult.

But the space on the other side?

That's where real progress happens.

The awkward feeling might last a few mins.
But regret can last a lifetime.

Your team is waiting for you to lead.
Not around the hard stuff.
But through it.

♻️ Agree? Repost to share with your network. Thanks!

Want my 99 best cheat sheets?
Get them free: BrillianceBrief.com

Ruben Hassid

Master AI before it masters you.

Founder

Master the AI revolution with me.

Go to: rubenhassid.ai

Step 1: Grab my $1 ChatGPT Pack.

→ 1600+ prompt library.
→ 100 AI tools, curated.
→ Free access to weekly videos.

Step 2: Get instant access to my course.

→ GPT-4 & content creation.
→ Midjourney & design.

Step 3: Follow my journey.

→ Twitter: @rubenhssd
→ Instagram: @rubenhassid.ai
→ Tiktok: @rubenhassid.ai
→ YouTube: @ruben hassid

Who am I?

☑️ Top #2 Linkedin Creator.
☑️ Top #15 AI Content Creator.
☑️ My content reached 50M+ people. 

Ranking: Favikon.

You just quit ChatGPT for Claude.

But you're lost on how to use it. Here is how:

1. Go to Claude (desktop app).
2. Pay for the monthly $20 plan.
3. Open the Cowork (it's the best).
4. You must create a "Cowork" folder on your PC.
5. To download my folder, go here: how-to-ai.guide.
4. Don't pay anything. It's free in the welcome email.
5. Then get my Notion with text files to download.
6. I made a guide for the next steps for Cowork.
7. Copy my entire setup: claude-co.work

---

1. Chat → just like ChatGPT.
☑ Make sure to use Opus 4.6.
☑ Always turn on 'extended thinking'.
☑ I barely use chat now. I only use Cowork.

2. Project → Chat, but separated by project.
☑ One Project per client. One per topic.
☑ Drop your files inside to keep Claude focused.
☑ I replaced Projects with Cowork. It does more.

3. Code → a revolution for developers.
☑ Developers code with Claude directly.
☑ It writes, debugs & ships. No copy-pasting.
☑ Skip it if you don't code. Cowork is your Claude Code.

4. Cowork → the only one that matters right now.
☑ Create 4 folders under one main folder 'Cowork':
☑ 'About me', 'templates', 'projects', 'Output. md'
☑ To download mine, go to how-to-ai.guide.
☑ Pay nothing. Get the link to download in the mail.

5. Skills → teach Claude once, reuse forever.
☑ Build a Skill for every task you repeat weekly.
☑ It's like a Project with permanent instructions.
☑ One good Skill replaces an entire SOP document.

6. Connectors → Claude inside your tools.
☑ Settings → Connectors → Browse → click "Add."
☑ Slack, Google Drive, Notion, Figma. 50+ tools.
☑ Claude reads, writes & acts inside them. It's free.

7. Plugins → pre-built workflows for your role.
☑ Customize → Browse plugins → Install. Also free.
☑ Type / to trigger commands like '/marketing'
☑ Customize each plugin to your company.

♻️ Repost this image to help others quit ChatGPT.

How to set up Claude the right way: 

(so you actually stop going back to ChatGPT)

1 - Download this infographic. Send it to your team.
2 - Switch between chat vs. cowork vs. project.
3 - Pro tip: Use cowork 80% of the time.

To download all of my other Claude infographics:

Step 1. Go to how-to-ai.guide.
Step 2. Subscribe for free. Don't pay anything.
Step 3. Open my welcome email (most skip this).
Step 4. Hit the automatic reply button inside.
Step 5. Download my infographics from my Notion.
Bonus. Enjoy my best copy-paste prompts, too.

You now master Claude within 5 minutes.

But if you have 50 more minutes, read in this order:

Claude 101 full article: https://lnkd.in/dVDent-3.
Why I quit ChatGPT: https://lnkd.in/dV2FJYpf.
Stop "prompting": https://lnkd.in/dPePDVXx.
Claude & text file: https://lnkd.in/ee29GvFF.
Claude in Excel: https://lnkd.in/ejHD2Tb9.

♻️ Repost this image to help others quit ChatGPT.

How to set up Claude the right way: 

Chat vs. Project vs. Cowork

Google is offering free AI courses with certificates.

It's free by following these 7 links:

1 - AI Fundamentals

Understand fundamental AI concepts and build a foundation for professional AI use. Write prompts using a structured framework.

Access it: https://lnkd.in/ddvC9pXm

2 - AI for Brainstorming and Planning

Brainstorm project concepts by using AI as a creative tool. Evaluate & prioritize ideas by using AI to assess them against decision criteria.

Access it: https://lnkd.in/dDHdinbj

3 - AI for Research and Insights

Use Gemini and NotebookLM to research faster and summarize multiple sources instantly.

Access it: https://lnkd.in/di_mpJBh

4 - AI for Writing and Communicating

Turn messy meeting notes into clear summaries and action items with Gemini.

Access it: https://lnkd.in/d27xRvHq

5 - AI for Content Creation

Generate high-quality images & videos using Gemini. Transform slide decks into engaging visual presentations with Gemini in Google Slides.

Access it: https://lnkd.in/dCzTWYrj

6 - AI for Data Analysis

Use AI to track metrics, clean messy data, and measure performance.

Access it: https://lnkd.in/d7sAz78A

7 - AI for App Building

Build a working web app using AI - no code needed.

Access it: https://lnkd.in/dUHQt78B

8 - How to master AI with words (not code)

Shameless plug: it's my own (free) newsletter.

Join 304,000+ weekly readers at how-to-ai.guide.

♻️ Repost this to help others access AI courses.

The Anatomy of a Claude 4.6 Prompt:

1. Task

Define what you want & what success looks like:
"I want to [TASK] so that [SUCCESS CRITERIA]."
No roles, "act as a senior expert." That era is over.

2. Context Files

Upload context files with your expertise and rules:
"First, read these files completely before responding: [filename .md] - [what it contains]."
AI went from reading a sticky note to an entire book. 
Stop explaining yourself in the prompt. Put it in files.


3. Reference

Show AI exactly what you want. Upload an example.
Then give patterns, tone & structure as rules. No "give me something like" & hoping AI figures it out.

4. Brief

This is the only part you actually type from scratch. Everything else is files. "Type of output + length.
Does NOT sound like. Success means."

5. Rules

Context file holds your standards, taste & audience.
Prompt: "Read it fully before starting. If you're about to break one of my rules, stop and tell me."

6. Conversation

You spent 3 years prompting AI. Now it prompts you
Prompt: "DO NOT start executing yet. Ask me clarifying questions (use 'AskUserQuestion' tool) so we can refine the approach together step by step." 

7. Plan

Claude read your files before writing a single word.
Prompt: "Before you write anything, list the 3 rules from my context file that matter most for this task. Then give me your execution plan."

8. Alignment

Nothing happens until you both see the same aim. This replaces the old prompting era.
Prompt: "Only begin work once we've aligned."

Copy the full prompt template + download my personal md. files for Claude here: how-to-ai.guide.

How to set up the Claude completely in just 1 day: 

(Save this. Send it to your team. Thank me later.)

Tool 1: Cowork

Download Claude (claude .com/download).
Open the Cowork tab. 
Select a folder from your computer.

Now build your brain file. Create "about-me .md."
To download mine, go here: how-to-ai.guide.
Don't pay anything. It's free in the welcome email.

Then, start every chat with this prompt: 
"Read the files first. Then ask me questions before doing anything."

Tool 2: Model

Pick Opus 4.6 (it's the best model right now).
Turn on Extended Thinking.
Most skip this & wonder why Claude feels generic.

Then go to Settings > Connectors. 
Link Slack, Google Drive, Notion.
Claude now reads your actual workspace.

Tool 3: Excel

Open Excel. Go to Insert > Get Add-ins. 
Search "Claude by Anthropic." Install.

Open any spreadsheet. Ask: "Give me a summary of each tab." Claude lives inside the spreadsheet. It knows what D14 actually contains.

Tool 4: Plugins

Go to claude .com/plugins. 
Pick the one as per your job.
Marketing. Sales. Legal. Finance. Data.
Click install. Type / in your next chat.

Legal software companies lost $285B in market cap when these dropped. That's a signal.

Tool 5: Artifacts

Nothing to install. Ask Claude to build something.
"Create an interactive HTML calculator for [thing]."

You get a working tool inside the chat. Not text. Not a suggestion. A thing you click and use.

Tool 6: Projects

Go to claude .ai. Click Projects. Create one. Upload your files and add instructions. Every chat inside the project remembers your context.

Honest take: Cowork replaced this for me. 
But for teams, it still works.

Where Claude falls short:

No image generation. Use Gemini.
Not the best at real-time search. Use Grok.
Not the best at everything. No tool is.

But for writing, thinking, analyzing, and working with your files? It's the best.

The real difference:

Most people open Claude, type one prompt, get a mid response, and leave.
Because they set up one tool out of six.

Set up all six. It takes 1 day.
Then you'll understand why everyone switched.

Full setup guide + features: https://lnkd.in/dVDent-3.

You're using Claude wrong.

Here's my (exact) setup before I even prompt:

Step 1. Download Claude and open Cowork
→ Go to Claude. com/ download. 
→ Install the desktop app.
→ Click the Cowork tab at the top.
→ You need a Pro plan ($20/mo). Worth it.
→ Full guide here: https://lnkd.in/dVDent-3

---

Step 2. Select the right model (don't skip this)
→ Click the model dropdown.
→ Select "Opus 4.6."
→ Turn on "Extended Thinking."
→ Never change these. Wrong model = bad output.

---

Step 3. Build your folder
→ Create one master folder on your computer.
→ Inside it, create 4 subfolders:
✦ ABOUT ME - who you are + how you write
✦ PROJECTS - one subfolder per live project
✦ TEMPLATES - your best work as structures
✦ OUTPUTS - where Claude saves finished files
→ Upload this folder. That's how it reads you.

---

Step 4. Create 3 context files inside ABOUT ME
→ These replace prompting. This is the setup.
→ Create them as .md files. Plain text, saved as .md
✦ about-me.md - what you do day-to-day.
✦ my-voice.md - tone, phrases you hate, 3 example
✦ my-rules.md - ask first, show a plan, get approval

OR

Simply download my .md files here: how-to-ai.guide
Subscribe for free. Open my welcome email.
Hit the automatic reply button inside.

---

Step 5. Set Global Instructions (once, forever)
Go to Settings → Cowork → Edit Global Instructions.
→ Paste: "I'm [Name], [Role]. Read my files before every task. Ask clarifying questions before executing. Show a plan before acting. Never delete without my approval."
→ You set this once. It runs every session.
→ Your prompts can now be 10 words long.

---

Before your next Cowork session, check these:
1. Am I in Cowork (not Chat)?
2. Is Opus 4.6 + Extended Thinking on?
3. Did I point it to my folder with context files?

Set these first. Then prompt.
Top 1% of Claude users do this. Now you can too.

If you enjoy this kind of setup, reshare it ♻️ to your network to help them set up Claude better, too.

Stop writing 500-word prompts that don't work. 

This 29-word prompt writes better than all of them:

"Read my anti-AI writing style file first. It contains every known pattern of AI writing I want to avoid. Apply these as rules to everything you write for me."

That's it. But you need to set it up first. Here's how:

Step 1. Go to Wikipedia. 
Step 2. Search "Signs of AI writing." 
Step 3. Copy the entire page. 
Step 4. Paste it into a Google Doc. Don't edit. 
Step 5. Name it "anti-ai-writing."
Step 6. Download as .md format. 
Step 7. This is your "what NOT to sound like" file.

Or skip all of that. To download the anti-AI guide: 

Step 1. Go to how-to-ai.guide.
Step 2. Subscribe for free. Don't pay anything.
Step 3. Open my welcome email.
Step 4. Hit the automatic reply button inside.
Step 5. Download my .md files. Ready to upload.
Step 6. Upload it to Claude. Prompt: 

"Read the uploaded file. It contains every known pattern of AI writing I want to avoid. Apply these as rules to everything you write for me. Do NOT start writing yet - ask me clarifying questions first."

✦ Here's why your prompts don't work (red flags):

"Don't use jargon."
"Don't sound like an AI."
"Don't use buzzwords or filler."
"Avoid passive voice."
"Be conversational, not robotic."

These are everywhere. LinkedIn posts. Emails.
They sound thorough. The output is still garbage.

Your prompt says "don't" 14 times. The model forgets half by sentence three. You're fighting the AI with a wall of "don'ts." It doesn't work at scale.

The fix is counterintuitive.

Stop telling the AI what to avoid. 
Give it a file that shows what to avoid. 

The model reads 1,168 lines of bad patterns, internalizes them, and writes clean.

500-word prompt → still robotic.
Small prompt + 1 file → reads as a human wrote it.

The file does the work. Not the prompt.
To get access, subscribe to how-to-ai.guide.

♻️ Repost to help one person stop sounding like AI.

Most people will never learn a new skill in 2026. 

But these 5 prompts make it embarrassingly easy:

To learn better with AI, use this guide instead: 
→ https://lnkd.in/dcU3kNxJ ←

1. The 80/20 

Prompt: "Shortcut I want to learn [topic] in 20 hours. Build me a plan that focuses only on what matters most. Split it into 10 two-hour blocks. Each block needs: what to learn, one resource, and a quick 15-minute check at the end."

2. The One-Pager 

Prompt: "Compress [topic] into a single page I can review in 5 minutes. Include: core concepts, how they connect, common mistakes, and one real example for each. Make it something I'd actually print and pin on my wall."

3. Teach Me Like I'm New 

Prompt: "Explain [topic] using words a 12-year-old would understand. No jargon. Use stories and comparisons from daily life. End with 3 questions—if I can't answer them, re-explain until I can."

4. The Skill Ladder 

Prompt: "Map [topic] into 5 clear levels. For each level tell me: what I'll be able to do, what to study, how long it takes, and how I'll know I'm ready for the next step. Start from "I know nothing" to "I could teach this.""

5. Beginner Mistakes to Skip 

Prompt: "What do people waste time on when learning [topic]? Give me the 5 biggest traps beginners fall into, why they happen, and what to do instead. Save me weeks of going in circles."

✦ Bonus:

6. The Teach-Back Loop 

Prompt: "Explain [topic] to me simply. I'll repeat it back in my own words. Find what I missed or got wrong. Fill the gaps. Keep going until I can explain it to a friend without looking anything up."

7. Questions That Actually Test Me 

Prompt: "Create 10 questions about [topic] that test whether I truly understand, not just memorized. Make them tricky. After I answer each one, tell me what my answer reveals about my thinking."

8. Connect to What I Already Know 

Prompt: "I already understand [familiar topic]. Use that as my starting point to teach me [new topic]. Show me what's similar, what's different, and where my existing knowledge gives me a head start."

9. Real Scenarios, Real Practice 

Prompt: "Give me 5 situations where I'd actually use [topic] in real life. Walk me through the first one step by step. Then let me try the next four alone, correct me only after I finish each one."

To learn how to prompt, use this guide: 
https://lnkd.in/dgMq6pTs

----

I wrote a blog on how to learn with AI.
To access it, click here: https://lnkd.in/dcU3kNxJ

♻️ Repost this image to help others prompt better.

This is scary: GeoSpy AI tracks your exact location from a social media photo in 2 seconds.

The process can't be simpler:

1. Upload any photo.
2. Get precise GPS coordinates.
3. Displayed in 3D Street View

No metadata needed. No EXIF data. Just pixels.

You can track down the location using ChatGPT too.
But GeoSpy takes it 10 steps further:

☑ It reads architecture, vegetation & lighting.
☑ It narrows from country → city → street in secs.
☑ The advanced model claims ~1-meter accuracy.

We are entering a new era of visual surveillance:

☑ A selfie can expose your exact home address.
☑ AI analyzes pixels you didn't know carried cues.
☑ Street-level 3D accuracy. In under 2 minutes.

Think twice before posting a "casual" photo.

This is the only Claude Cowork guide you need. 

(duplicate my exact folder, files, and prompts):

Step 1: Download the app (claude. com/ download)
Open the Cowork tab. Select the 'Opus 4.6' model.
Turn on Extended Thinking. Never change these.

Step 2: Build this exact folder on your laptop
One master folder: "Claude-Work."
4 subfolders: About me, Project, Template, Outputs.
Point Cowork to this folder. That's how it reads you.

Step 3: Create 3 context files inside ABOUT ME
about-me → what you do day-to-day. Not a resume.
my-voice → tone, phrases you hate, 3 writing pieces
my-rules → ask, plan, don't delete without approval.

Step 4: Or skip step 3. Download my own md files-

Go to how-to-ai.guide.
Subscribe for free. Don't pay anything.
Open my welcome email.
Hit the automatic reply button inside.
Download my .md files. Ready to upload.

Step 5: Set Global Instructions (once, forever)
Settings → Cowork → Edit Global Instructions.

Paste: "I'm [Name], [Role]. Read my files before every task. Ask questions before executing. Show a plan. Never delete without approval."

Set once. Runs every session. Never type it again.
Your prompts can now be 10 words long.

Step 6: Stop prompting. Start answering questions.
Claude generates clickable question form. Not text.
You select answers. No typing.

Prompt this for every task:
"I want to [TASK]. Read all files first. Ask me questions using AskUserQuestion before you execute. If something is off, generate new questions. Do not guess."

Step 7: Install your first plugin
Customize → Browse Plugins → Install.
Type / to see slash commands.
Marketing. Data. Legal. Sales. Start with 2.
This is why $285B in software stocks disappeared.

Step 8: Connect your tools
Settings → Connectors → Add.
Slack. Google Drive. Notion. Figma. 50+ more.
Claude reads your tools mid-conversation. 
No copy-pasting. Free on all plans.

The Don'ts:
✦ Write long prompts for every task
✦ Skip the folder and wonder why output is generic
✦ Dump 50 random files without structure
✦ Use Chat when you need Cowork
✦ Send deliverables without reading them first
✦ Forget Extended Thinking
✦ Expect Claude to read your mind without files
✦ Quit the desktop app mid-session

The Do's:
✦ Always select Opus 4.6 + Extended Thinking
✦ Always point Cowork to your folder first
✦ Always say "ask me questions first" before tasks
✦ Always keep your 3 context files updated
✦ Always let Claude ask - don't guess for it
✦ Always review before sending
✦ Always connect your real tools via Connectors
✦ Always invest in setup, not prompting

Now you know what to do first.

30 mins & folders to turn Claude into your coworker.

Most people will bookmark this and never do it.
You're not most people.

Full setup guide + my exact files: https://lnkd.in/dQGyX8rM

Most people will never master AI (properly). 

But these 7 skills make it embarrassingly simple:

Skill 1. Stay updated with AI News
✦ Pick 2-3 creators who teach AI step-by-step.
✦ One newsletter. Once a week. That's it.
✦ Every article you read → try one thing. Now.
✦ Start with my free guide here: how-to-ai.guide.

Skill 2. Pick one AI tool and master it
✦ Pick one. Delete the rest from your bookmarks.
✦ Use it for 30 days. Only that tool. Go deep.
✦ Learn its Projects, memory, search & file uploads.
✦ Copy my project guide: https://lnkd.in/exfaYnBQ

Skill 3. Set up your AI before you prompt
✦ Create a folder: "AI Files."
✦ First file: who you are, your tone, your audience.
✦ Upload files → define task → define success.
✦ My full setup guide: https://lnkd.in/exfaYnBQ

Skill 4. Teach AI what you know
✦ Prompt: "Ask me questions about my expertise."
✦ Let it extract your rules, your no's, your audience.
✦ Export into one .md file. Reuse it for months.
✦ Copy my .md file prompt: https://lnkd.in/eF56s4i8

Skill 5. Talk to AI like a colleague
✦ Start with "Don't start yet. Ask me questions."
✦ Read v1. Name all the things that are wrong.
✦ Push harder: "Argue against this."

Skill 6. Ship before it's perfect
✦ Build the rough draft with AI in 20 minutes.
✦ Show it. Let people react to something real.
✦ Sell what it becomes once they invest.

Skill 7. Lead AI. Don't follow it
✦ Split every task: what does AI do? What do I do?
✦ Give AI the 80%. Keep the 20%.
✦ If you can't spot the mistake, don't delegate it.

The skills that matter in 2030:

The ones AI makes 10x more powerful.
Or can't touch at all. The middle gets automated.

To learn more, read my free newsletter:
https://lnkd.in/ebYZFYx3

♻️ Repost if your network needs this wake-up call.

Stop buying expensive $500 courses to learn AI.

I’ve already done it for you. With one list:

Straight to the point. Zero confusion. And no fluff.

Set up your AI: https://lnkd.in/gygfpVyg
Generate headshot: https://lnkd.in/dnpksiyn
Use Claude in Excel: https://lnkd.in/gcGWk35x
Quit ChatGPT in 2026: https://lnkd.in/gdeEFqB4
Don’t be slow (with AI): https://lnkd.in/grsGmrak
AI needs more humans: https://lnkd.in/g8gJg7iU
Gemini Nano-Banana: https://lnkd.in/dgsG5dcF
Stop prompting, do this: https://lnkd.in/erHRYTmt
Claude to write better: https://lnkd.in/ggTqmvcD
AI detection tool scam: https://lnkd.in/gB66hGJp
Learn anything, with AI: https://lnkd.in/ddmEyKsn
Transfer yourself in a file: https://lnkd.in/eF56s4i8
Claude to write like you: https://lnkd.in/d_YDEBWu
ChatGPT fundamentals: https://lnkd.in/dXbGPnTc
Grow to 10,000 followers: https://lnkd.in/geXEFxSW
How to train AI on YouTube: https://lnkd.in/dETcRzku
Create infographic with AI: https://lnkd.in/dHFz8wY5
Talk to computer, using AI: https://lnkd.in/dQb88dcY
___

1. Save this list for later (three dots, top right).
2. Share it with a friend by ♻️ reposting this image.
3. Subscribe to my free newsletter: how-to-ai.guide.

Stop doing every task the hard way. 

Here are 10 tools that make it (stupidly) simple:

1/ Wispr Flow (wisprflow.ai)
☑ Replaces: your keyboard. Type with your voice.
☑ Turn your voice into flow-state text.
☑ Free plan available.

2/ Claude (claude.ai)
☑ Replaces: staring at a blank page.
☑ The best AI to write with taste and depth.
☑ Free plan available (worth $20/month plan).

3/ Gamma (gamma.app)
☑ Replaces: ugly slides you're ashamed to present.
☑ Claude meets PowerPoint. Done in mins.
☑ Free plan available.

4/ Granola (granola.ai)
☑ Replaces: forgetting what was said in meetings.
☑ AI note-taker that doesn't join your calls.
☑ Free plan available.

5/ Lovable (lovable.dev)
☑ Replaces: hiring a developer.
☑ Build real apps without writing code.
☑ Free plan available.

6/ Canva AI (canva.com)
☑ Replaces: expensive designers.
☑ Create and organise visuals with 0 design skills.
☑ Free plan available.

7/ Opus Clip (opusclip.pro)
☑ Replaces: expensive video editors.
☑ Cuts long videos into viral shorts automatically.
☑ Free trial available.

8/ Gemini (gemini.google.com)
☑ Replaces: stock images and photo editors.
☑ Best at images (nano banana) & videos (Veo).
☑ Free plan available.

9/ Grok (grok.com)
☑ Replaces: slow search engines.
☑ Only AI with access to tweets & real-time news.
☑ Free plan available.

10/ NotebookLM (notebooklm.google.com)
☑ Replaces: getting lost while learning.
☑ Upload anything and let AI teach it back to you.
☑ Free to use.

Reshare ♻ to help others work (stupidly) well.

You ignore Reddit.

But that's how I find trends before you:

1. Go to Reddit. Find a relevant post in your niche.
2. Add /.json to the end of that URL.
3. Copy metadata (it has entire thread with replies).
4. Go to Grok to extract pain, limitations & needs.
5. Copy this Grok prompt (paste the meta data):
6. Use this prompt guide: https://lnkd.in/dz9BGuPg

Prompt:

"Here's the JSON of a Reddit conversation around: "[REDDIT POST TOPIC]". Extract the pain points, make 5 viral hooks (2 lines in one hook) on the same.

The viral hooks should be on the same format, style and tone as these 3 hooks that got results.

///Hook 1
[paste a good hook example]
///Hook 2
[paste a good hook example]
///Hook 3
[paste a good hook example]
JSON: [REDDIT META DATA]"

7. Go to Claude to turn the pain into a Linkedin post.
8. Copy this Claude prompt (+ grok's answer):
9. Use this prompt guide: https://lnkd.in/e87Kdy5Z

Prompt:

"Act like a LinkedIn ghostwriter who writes posts that get saved + shared.
Goal: Create 5 LinkedIn posts on the new topic.
Use my 4 example LinkedIn posts below that are the most viral ones on linkedin, ever. You must match their structure, pacing, formatting (short lines + whitespace + listical), and “voice” — but the ideas, wording, and hooks must be NEW.

Rules:

- Each post starts with a strong 2-line hook.
- Keep it skimmable
- With 1 clear takeaway + 1 framework (steps)
- End with a CTA that "Repost for others to ......."
- No fluff, no generic advice, no repeated angles across posts.
- Do NOT copy phrases or lines from the examples.

Here are the 4 example posts (study them first):

///Example Post 1
[PASTE POST]
///Example Post 2
[PASTE POST]
///Example Post 3
[PASTE POST]
///Example Post 4
[PASTE POST]
Now write 5 new posts about: [TOPIC]"

People already told you what to write. Now go find it.

♻️ Repost this image to help someone start today.

How to never sound like an AI. But yourself:

1. Don't write any prompt. Instead, go to Wikipedia. 
2. Search "Signs of AI writing."
3. Open the full article. Read nothing.
4. Do Ctrl+A. Then Ctrl+C. Copy the entire page.
5. Open a Google Doc. Paste everything in it.
6. Don't edit. Don't summarize. The full thing.
7. Rename the Google Doc as "anti-ai-writing style."
8. Click File → Download → Markdown (.md)
9. Or download my Anti AI file here: how-to-ai.guide
10. Go to Claude.ai. 
11. Don't type your prompt yet.
12. Click the '+' button. Upload your .md file first.
13. Start every chat with this prompt (copy & paste):

Prompt:
"Read the uploaded file. It contains every known pattern of AI writing I want to avoid. Apply these as rules to everything you write for me. Do NOT start writing yet - ask me clarifying questions first."

Skip all the steps and directly download my Anti-AI writing style file here: how-to-ai.guide.

(navigate the file link in my "Magic" newsletter)

♻️ Repost this to help others stop sounding like AI.

How to finally stop writing like AI:

How to set up Claude the right way:

(so you stop going back to ChatGPT)

Step 1: Download the Claude app.
Open Claude 'Cowork' tab. This is not a chatbot. 
It lives on your computer. It reads your actual files.
Copy my entire set up: https://lnkd.in/dVDent-3.

Step 2: Select the right model.
Choose Opus 4.6. Turn on Extended Thinking.
It forces Claude to think (don't skip this).

Step 3: Create a Google Doc file about yourself.
(1) What you do for work.
(2) How you communicate (formal? casual? direct?).
(3) One example of writing you're proud of.

To download my personal voice file: how-to-ai.guide

Step 4: Leave what you like. Write what you reject.

"I like clear writing" → useless.
"I never use 'leverage' as a verb, I never open with 'In today's world', I'd rather repeat a word than use a synonym" → useful.

80% of your file should be what you'd never say.
Save it as .md format on your laptop.

Step 5: Point Claude to your folder.
Select the folder where your files live. 
More context as files = less prompting from you.

Step 6: Your first prompt to Claude.
Prompt: "Read my uploaded files first. Then ask me clarifying questions before you start."

Claude generates questions to ask you.
Make it prompt you.

Step 7: Connect your actual tools.
Go to Settings → Connectors. 
Add Slack. Google Drive. Notion. Figma, 50+ tools.  

Claude pulls from your Google Docs. 
Searches your Slack messages. 
References your Notion pages mid-conversation.

Step 8: Install a plugin that matches your job
Go to claude .com/plugins. Browse & install.
Each plugin turns it into a specialist for your job.

Sales. Marketing. Legal. Finance. Data. Product.
Type / in chat to see your new slash commands.

Step 9: Try one real task today.
Claude creates actual files. 
Not the text you copy-paste somewhere else.

An expense report from 47 receipts in a folder. 
A spreadsheet with working formulas. 
A slide deck through Gamma.

What happens next:

→ It follows your long instructions on the first try.
→ You stop rewriting 50% of every output.
→ You have 2-hour sessions without losing them.
→ You switch tools, your taste follows.
→ You stop fighting the AI. You start working with it.

What changes after:

You stop saying "make it sound like me."
You stop rewriting everything Claude gives you.
You give the file to a new hire. They write like you.
You switch from ChatGPT to Claude (with context).
You update the file once for every conversation.

ChatGPT trained you to write better prompts.
Claude trained you to write better files.

Full setup guide + features: https://lnkd.in/dVDent-3

Claude is offering 13 AI courses & certificates.

It's free by following these 13 links:

1 - Claude 101. Learn Claude for everyday work. Core features and best practices. 
↳ https://lnkd.in/dC7zr72A

2 - AI Fluency: Framework & Foundations. The foundational thinking course. Must need.
↳ https://lnkd.in/dU5eysr4

3 - Introduction to Agent Skills Build, configure, and share Skills in Claude Code — reusable instructions Claude applies automatically. 
↳ https://lnkd.in/d6RrA7Ai

4 - Building with the Claude API Full spectrum: function calling, tool use, streaming, SDKs, and production patterns.  
↳ https://lnkd.in/dPz55NVC

5 - Claude Code in Action Integrate Claude Code into your dev workflow. Hands-on, practical, ship-focused. 
↳ https://lnkd.in/da6K773C

6 - Intro to Model Context Protocol Build MCP servers and clients from scratch in Python. Tools, resources, and prompts.  
↳ https://lnkd.in/dmBiRgVj

7 - MCP: Advanced Topics Sampling, notifications, file system access, and transport for production MCP servers.  
↳ https://lnkd.in/dQaZUp4K

8 - AI Fluency for Students AI skills for learning, career planning, and academic success through responsible collaboration.  
↳ https://lnkd.in/dtV3t-yu

9 - AI Fluency for Educators For faculty and instructional designers applying AI Fluency into teaching and institutional strategy.  
↳ https://lnkd.in/dSsTb_T9

10 - Teaching AI Fluency Teach and assess AI Fluency in instructor-led settings. Curriculum-ready.  
↳ https://lnkd.in/dUQWvEQQ

11 - AI Fluency for Nonprofits Increase organizational impact and efficiency while staying mission-true.  
↳ https://lnkd.in/dm2G7Kh4

12 - Claude with Amazon Bedrock The full AWS accreditation course, now open to everyone.  
↳ https://lnkd.in/dH847DjB

13 - Claude with Google Cloud's Vertex AI Work with Claude through Google Cloud's Vertex AI, from setup to production.  
↳ https://lnkd.in/dJpZnq-b

14 - How to master AI with words (not code) Shameless plug: it's my own (free) newsletter. Join 369,000+ weekly readers at how-to-ai.guide.

I made how-to-claude.ai to start mastering Claude.
And then claude-co.work to master Claude Cowork.

♻️ Repost this to help others access AI courses.

I can't believe my Claude is (finally) brutal.

It stops agreeing with everything I say. Here's how:

→ Start by reading this: https://lnkd.in/dVDent-3.
→ To copy my entire Claude setup guide (for free).
→ To get Claude to be brutal, copy this: 

"You are my brutally honest thinking partner. Your job is to make my thinking sharper, my plans more realistic, and my blind spots visible - every single time we talk.

You're not my cheerleader. You are not my yes-man. You're the friend who grabs my arm before I walk into traffic & says, "Hey, you're about to do something stupid, and here's exactly why."

Here's exactly how I want you to respond to everything I say:

Step 1: What am I actually saying vs. what I think I'm saying?
Read between my words. If I say "I'm thinking about quitting my job," figure out whether I'm actually making a strategic move or just running away from something uncomfortable. Name the real thing happening - not the polished version I'm presenting. If I'm lying to myself, point it out like a friend who respects me too much to play along.

Step 2: Where is my reasoning broken?
Dissect my logic the way a mechanic takes apart an engine. Show me the specific part that doesn't work. Don't just say "that's flawed" - show me WHY it's flawed, what assumption it's built on, and what happens when that assumption collapses. This is where I learn the most - I want to see my own bad thinking laid out on the table.

Step 3: What am I avoiding, & what is it costing me?
Every time I dodge something hard, there's a price tag attached. Calculate it for me. If I'm procrastinating on a hard conversation, show me what another week of avoidance actually costs. If I'm "waiting for the right time," call that out as the excuse it probably is. Don't let me hide behind comfortable stories.

Step 4: What would someone who's actually where I want to be do differently?
Show me the gap. Not in a motivational poster way - in a concrete, specific, "here's exactly what's different about their approach vs. yours" way. If I'm thinking like a beginner, show me what expert-level thinking looks like on this same problem.

Step 5: What should I do in order to start now?
Give me a precise, prioritized action plan. Not "believe in yourself" - more like "do X by Friday, then Y next week, and drop Z entirely because it's a distraction dressed up as productivity." Tell me what to STOP doing, not just what to start. Every plan should have a kill switch - what evidence would tell me this isn't working and I need to pivot.

Step 6: What's the one question I am avoiding?
End every response with the uncomfortable question I need to sit with. The one that makes my stomach drop a little. If my answer were one of 2-4 concrete choices, present those choices so I can't dodge them with a vague answer. Pin me down.

Some ground rules:

...."

PS: I couldn't paste the entire prompt here.

Access the full prompt: https://lnkd.in/dVDent-3
(in the comment section of my free newsletter)

The only Claude prompt I ever use.

Prompt: "I want to [TASK] so that [SUCCESS]. But first, read these files completely before responding:

1. [name of the file] - [why I added it]
2. [name of the file] - [why I added it]
3. [name of the file] - [why I added it]

DO NOT start executing yet. Instead, ask me clarifying questions (use ‘AskUserQuestion’ tool) so we can refine the approach together step by step.

Only begin work once we’ve aligned. "

How to use this prompt & set up your Claude:

Step 1. Go to how-to-ai.guide.
Step 2. Subscribe for free. Don't pay anything.
Step 3. Open my welcome email.
Step 4. Hit the automatic reply button inside.
Step 5. Download my text files. Ready to upload.
Step 6. Copy-paste the prompt I shared above.

✦ Here's why your prompts don't work (red flags):

"Don't use jargon."
"Don't sound like an AI."
"Don't use buzzwords or filler."
"Avoid passive voice."
"Be conversational, not robotic."

These are everywhere. LinkedIn posts. Emails.
They sound thorough. The output is still garbage.

Your prompt says "don't" 14 times. The model forgets half by sentence three. You're fighting the AI with a wall of "don'ts." It doesn't work at scale.

The fix is counterintuitive:
→ Stop telling the AI what to avoid. 
☑ Give it a file that shows what to avoid. 

The model reads 1,168 lines of bad patterns, internalizes them, and writes (finally) clean.

The file does the work. Not the prompt.
To get access, subscribe to how-to-ai.guide.

♻️ Repost to help one person prompt Claude better.

Most people will never hit 10,000 Linkedin followers.

But I did it (again) in 17 days (using AI):

1. How to optimize your LinkedIn profile: 
→ https://lnkd.in/geXEFxSW

2. How to generate your profile picture (with AI): 
→ https://lnkd.in/gsafV9U3

3. This free GPT builds your mission: 
→ https://lnkd.in/dZfArwma

4. Stop writing for everyone. Find the one: 
→ https://lnkd.in/geXEFxSW

5. The # 1 Rule for LinkedIn content: 
→ https://lnkd.in/geXEFxSW

6. Discover your ICP with this free GPT: 
→ https://lnkd.in/gd5FFtB9

7. Secrets to gaining +1,000 followers/ day: 
→ https://lnkd.in/geXEFxSW

8. How to get comments on your post: 
→ https://lnkd.in/geXEFxSW

9. The best viral format for LinkedIn posts: 
→ https://lnkd.in/geXEFxSW

10. How to use Pinterest for viral LinkedIn images: 
→ https://lnkd.in/geXEFxSW

11. How to remove the "AI Image" tag when posting: 
→ https://lnkd.in/geXEFxSW

12. My favorite AI tools for LinkedIn growth: 
→ https://lnkd.in/geXEFxSW

13. A braindump of my secret Linkedin rules: 
→ https://lnkd.in/geXEFxSW

Help yourself. Start now.

taplio

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taplio

The Battle

Justin Wright

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Justin Wright's LinkedIn Performance

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