Your success, my mission | 3x founder & CEO | Former CIO $4B company | DEIB ally | Sharing 24 years of hard-earned leadership & self-mastery wisdom

My purpose is to inspire and empower individuals to unleash their potential and create a positive impact in the world.

I believe success is a byproduct of helping others, and the best leaders create other leaders.

When you:
set a clear vision,
lead by example, and
empower your people,
they give you their best
and you all win together.

🔭 Former Corporate Exec | 🌱 Entrepreneur | 💡 Founder | 📚 Lifelong Learner

After 22 years of corporate life and reaching the pinnacle, I stepped off the high-wire to begin a new chapter.

Trading the executive suite of a $4B global powerhouse for the excitement of entrepreneurship, I'm now spreading knowledge, innovation, and transformation.

Through 5 major career transitions, I evolved from a VP of Marketing & Sales to Division President, and ultimately, CIO.

But behind every business transaction, there's a face. I firmly believe that people are the heart and soul of any endeavor. I owe my success to the great teams I've been a part of and the wise mentors who guided me. My advice for aspiring leaders:

Be bold.
Be curious.
Be authentic.
Be respectful.
Be transparent.
Be growth-minded.
And success will follow.

Today, as an entrepreneur, I've swapped corporate structure for startup passion, partnering with my wife as co-owners of a holding company, founding multiple business ventures, crafting 3 new brands, consulting growing companies, and extending my love of mentoring into coaching.

In between, you’ll find me nurturing my four personal passions: learning, writing, traveling, and gardening. They keep me rooted and help me grow. After all, isn't life one big, beautiful garden? Here’s to growing together! 🌱

Justin Wright

I’ve watched managers publicly humiliate their own team.

In meetings.
In front of clients.
Like it was nothing.

And it taught me something I’ll never forget:

If you don’t defend your people, you don’t deserve to lead.

True leaders know:

➟ Your team's success is your success
➟ Their growth and achievements are your legacy
➟ Their trust is what makes you a leader, not your title

So what does it mean to defend your team?

It’s not about lowering the bar. 
Or making excuses. 

It’s about this:

✅ Fighting for their growth
✅ Protecting them from burnout
✅ Shielding them from toxic politics
✅ Offering support without micromanaging
✅ Being their voice when they're not in the room

The best leader I ever had modeled this.

When things went wrong, she’d say: 
“That’s on me. We’ll fix it.”

When we crushed it? 
“My team did all the work. I just cleared the path.”

She gave tough feedback. 
Held us to high standards. 
But she never made us feel small.

That made all the difference.

We gave everything for that team. 
Grew faster than ever. 
Hit milestones we never thought possible.

Because we knew she had our back. 
Always.

Anyone can manage tasks. 
Real leaders develop people. 
And you can’t develop what you don’t defend.

So choose wisely. 
Your team is watching. 
And they won’t forget.

P.S. Ever worked with a leader like this? Tag them below.
 
🔁 Repost if defending your team is non-negotiable.
 
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Your success, my mission | CEO @ Polished Carbon | Former CIO $4B company | DEIB ally | Sharing 25 years of hard-won wisdom on people-first leadership + emotional intelligence + self-mastery

It's so important to know when to leave.

The job.
The party.
The relationship.

Most people stay too long in situations that drain them.

They think leaving means giving up.

But sometimes, leaving is the bravest thing you can do.

I learned this the hard way.

I stayed at a toxic job for a year longer than I should have.

Why? Because I thought I could fix it.

I thought if I just...

Stayed later
Worked harder
Proved my worth

...things would change.

They didn't. But I did.

I became anxious. Exhausted. Resentful.

Until one day, I realized:

Staying wasn't loyalty. It was self-sabotage.

The strongest people I know have mastered 1 skill:
They know when to walk away.

It takes emotional intelligence to recognize:

When your values are being compromised
When your energy is being drained
When your growth has stopped
When respect has left the room

And it takes courage to act on that knowledge.

I wish someone had told me sooner:

You don't need a reason to choose yourself.
You don't need permission to protect your peace.
You don't need to stay anywhere that makes you small.

The right people will understand.
The wrong people will try to guilt you into staying.

That's how you know you're making the right choice.

Your EQ isn't just about understanding others.

It's about knowing yourself well enough to honor your needs.

Sometimes the most powerful thing you can do is simply leave.

And create space for something better.

♻️ Agree? Repost to inspire someone in your network.
Thank you!

9 daily choices that make you memorable:

Kindness...
it echoes.

Respect...
it stays.

Help...
it inspires.

Honesty...
it’s admired.

Listening...
it’s valued.

Smiling...
it’s infectious.

Time...
give it.

Love...
spread it.

Promises...
keep them.

And you'll...
be remembered.

Which of these makes a person memorable to you?

P.S. Repost to inspire others ♻️.
Thank you!

The most powerful leadership tool costs $0.

(And you already have it.)

Kindness.

Most people think success comes from being tough.

From pushing harder.
From demanding more.

But here's what the research shows:

Teams led with kindness are...

➟ 70% more engaged
➟ 40% more resilient
➟ 21% more productive 
➟ 4x more likely to stay

Because kindness isn't weak. It's a strength multiplier.

It transforms average teams into exceptional ones.

Think about it:

When someone shows you kindness at work, you feel seen.

Valued.

Ready to give your best.

That's why great leaders practice these daily:

• They ask real questions, not just "how are you?"
• They defend people who aren't in the room
• They celebrate others' wins like their own
• They respect boundaries and off-hours
• They lead with empathy, not authority
• They offer help before being asked
• They include the quiet voices
• They share knowledge freely
• They give credit generously

The truth?

Leadership isn't about power.
It's about impact.

And nothing impacts people more than genuine kindness.

Make kindness your competitive advantage.

Your team will thank you.
Your results will show it.
Your legacy will prove it.

Want to transform your workplace?

Start with kindness.
The rest will follow.

P.S. How do you show kindness at work?

♻️ Repost if this resonates with you. Thanks!

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If you dread Monday mornings, it's not you.
It's your workplace.

If your ideas are dismissed in meetings...
If you feel invisible and undervalued...
If your hard work goes unnoticed...

You're not alone.
And you deserve better.

As a leader, I've seen how toxicity affects talented people.

I've seen them shrink.
I've watched their spark fade.
I've noticed their energy disappear.

That's why I make it my mission to create a space where my team feels:

➟ Valued for their unique skills
➟ Inspired to do their best work
➟ Empowered to make decisions
➟ Supported when challenges arise
➟ Appreciated for their contributions
➟ Included in important conversations

Life's too short to spend it where you're not valued.

No paycheck is worth:

➟ Your time with loved ones
➟ Your peace of mind
➟ Your mental health
➟ Your self-worth
➟ Your joy

The signs are there if you feel:

🚫 Relief when your boss is out of the office
🚫 Exhausted beyond normal tiredness
🚫 Anxious about checking your email
🚫 Unable to speak up in meetings
🚫 That Sunday night dread

Remember this truth:

You weren't born to just pay bills and be miserable.
You deserve to work where your talents shine.

Where your work has meaning.
Where your voice matters.

Don't stay where you're tolerated.
Go where you're celebrated.

Your talents are too valuable to waste in a place that dims your light.

♻️ Agree? Repost to share with your network. Thanks!

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Power doesn’t make you a leader.
(What you do with it does.)

The truth hits hard:

A boss takes what they need.
A leader creates what everyone needs.

Look closely at any thriving team.
You’ll spot the difference instantly.

Bosses:
➟ Command through position
➟ Guard resources like secrets
➟ Take credit for others' wins
➟ Stand above the team
➟ Demand loyalty

True leaders:
➟ Inspire through action
➟ Share openly and freely
➟ Give credit where it's due
➟ Stand alongside their team
➟ Earn trust through words & actions

It’s never about power.
It’s about empowerment.

Not about being first in line, 
but making sure no one’s left behind.

Not about drinking alone,
but making the well bigger for everyone.

Because when you lead with service,
people follow with passion.

When you clear the path for others,
they’ll give their best for you.

Your example doesn’t just influence.
It multiplies.

Choose wisely.

Be the leader you'd want to follow.

Have you seen the difference between a boss and a leader in your workplace?

♻️ Repost if you believe in true leadership. Thanks!

P.S. Want my 99 best cheat sheets?
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Video credit: Millionaire Mentor

Leadership isn't a title... it's actions and behaviors.

12 essential traits of a great leader:

1. Confident, Not Arrogant
↳ Confidence inspires trust. Arrogance destroys it.

2. Empowers Their Team
↳ Sets them up for success with resources & support

3. Good Listener
↳ Listens with empathy and values others' input

4. Doesn't Play Favorites
↳ Treats everyone fairly and with respect

5. Emotionally Intelligent 
↳ Manages own emotions and responds well to others'

6. Encourages Feedback 
↳ Welcomes honest input to continuously improve

7. Always Learning 
↳ Stays curious and open to new ideas

8. Supports Team's Growth 
↳ Invests time to help them develop skills and advance

9. Gives Recognition 
↳ Celebrates team's wins and effort, not just results

10. Calm Under Pressure 
↳ Stays poised in challenges to guide team forward

11. Genuinely Cares 
↳ Looks out for team's wellbeing, beyond just work

12. Owns Their Mistakes 
↳ Takes responsibility, learns, and course-corrects

The impact of a great leader can't be overstated.

They bring out the best in others.

When you find a leader like this, learn from them.

And always be this kind of leader for others.

Find this valuable? Repost to share it ♻️. Thanks!

P.S. What did I miss? What would you add?

I made my biggest leadership mistake on day one.

I was so proud of that promotion.

Now I'm in the spotlight, I thought.

Until I eventually learned...

Leadership is all about shining a light on others.

When you become a leader, your impact is no longer measured by what you produce.

It's now measured by how you help others grow and reach their potential.

Your greatest achievement becomes your team's success, not your own.

You see, leadership isn't about:
➟ Being the loudest voice in the room
➟ Taking credit for your team's work
➟ Having an answer for everything

Instead, it's about:

➟ Amplifying the quiet voices
➟ Celebrating your team's wins
➟ Creating space for their growth

Great leaders invest in their people daily.

They see potential before others do.

They push you when you need pushing.
And support you when you need supporting.

Try asking your team:

"What's one obstacle I can remove for you this week?"
"What skill do you want to develop next?"

When someone doubts themselves, remind them of their past wins. Their hidden strengths.

A single "I believe in you" can change everything.

Because at its heart, leadership is simple:

Your job isn't to be the best person on the team.

It's to bring out the best in everyone else.

♻️ Agree? Repost to inspire other leaders. Thanks!

Want my 99 best cheat sheets?
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Today's my 50th birthday.
If I could go back, here's the advice
I'd give my 20-year-old self:

Don't be afraid to start over.
You might just like your new story better.

Yes it's scary.
Yes it's humbling.
Yes it's uncomfortable.

But it can be incredibly rewarding.

Some of my biggest leaps happened
because I was willing to begin from zero.

In 2012, I lost 140 lbs in just over a year.
It completely changed my life.

I went from being "demoted" at work
to rising to the C-Suite of a $4B company.

In 2023, I left a 23-year corporate career
to start my own company.

No idea how to do it.
No personal brand to build from.
I'd never even posted on social media.

I went from 1,766 LinkedIn followers in June 2023
to 687,015 today (hi fam 👋).

Your support means the world to me. Thank you.

Every single restart was humbling.
Every single restart was terrifying.

But starting over doesn't erase your experience.
It redirects it. It sharpens it.

The weight loss taught me discipline.
The demotion taught me resilience.
The career change taught me courage.

And I'm grateful for all of it.

You don't lose your story when you start over.
You write a new chapter.

The hardest part is deciding to try.
The second hardest is sticking with it.

But if you do both...
you can change everything.

Your career.
Your health.
Your confidence.
Your life.

Stick with it. You can change your life.

♻️ Repost if this resonates with you.

P.S. Want my 99 best cheat sheets?
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Your success, my mission | CEO @ Polished Carbon | Former CIO, $4B company | DEIB ally | Follow for leadership + emotional intelligence + personal growth

12 traits I see in every high performer.
(They're not born this way.)

They build these habits over time.

And you can too.

Here's what the top 1% do differently:

1. They don't wait to be asked.
↳ They see what needs doing and handle it.
↳ They take action without being told.

2. They stay out of drama.
↳ Office politics drain energy. Solutions create it.
↳ They focus on results, not rumors.

3. They fix what's broken.
↳ Anyone can point to problems. They solve them.
↳ They bring answers, not just complaints.

4. They admit what they don't know.
↳ "I'll find out" shows strength, not weakness.
↳ Then they learn fast to close the gap.

5. They turn ideas into action.
↳ Talk is easy. Execution is rare.
↳ While others discuss, they deliver.

6. They truly listen.
↳ Not just waiting for their turn to speak.
↳ They hear what others really need.

7. They balance data with instinct.
↳ Numbers matter. So does intuition.
↳ They know when to trust each.

8. They spot hidden patterns.
↳ Where others see random events, they see connections.
↳ This ability to anticipate creates massive value.

9. They handle challenges with high EQ.
↳ Pressure reveals character. Stress tests resilience.
↳ They respond thoughtfully, not just react emotionally.

10. They finish what they start.
↳ Starting is common. Finishing is valuable.
↳ Their word is their bond.

11. They make work better for others.
↳ Value isn't just about your personal output.
↳ It's about helping the whole team shine.

12. They lift others up without seeking credit.
↳ True help comes with no strings attached.
↳ They cheer for team wins like their own.

These traits aren't about talent or IQ.
They're about daily choices and commitment.

Anyone can develop them.
Few actually do.

Will you be one?

♻️ Repost to help others if this resonated with you.

P.S. Want PDFs of my 99 best cheat sheets?
Get them free: BrillianceBrief.com

9 seconds could change your life.

That's how long it takes to make a choice that
defines your character.

I once worked with someone who taught me this lesson.

Aaron was always the first to help, even when no one
was watching.

He'd stay late to finish a project, refusing to cut corners.

In meetings, he'd give credit to others before himself.

One day, I asked him why he bothered.

His answer stuck with me:

"If you can't be trusted with the small stuff,
how can anyone trust you with the big stuff?"

He was right.

Good character isn't about:
— Grand gestures
— Public recognition
— Doing the right thing when it's easy

It's about:
— Quiet integrity
— Consistent kindness
— Doing the right thing, especially when it's hard

The truth is, we all face character tests daily:
— Do we own up to mistakes?
— Do we gossip about a coworker?
— Do we help without expecting anything?

These small decisions shape who we become.

Remember:

Your character is your real resume.

It's what people say about you when
you're not in the room.

So, next time you're faced with a choice,
take those 9 seconds. Make them count.

Build a character that makes you proud.

Agree? Disagree? I'd love to hear your thoughts below.

♻️ Repost to inspire someone in your network. Thanks!

You can't control much in life
(but these 22 things you always can):

1. Your Attitude
Choose to have a positive outlook.
 
2. Your Integrity
Stick to your values, even when it's hard.
 
3. Your Courage
Face your fears and grow.
 
4. Your Kindness
A small act can change someone's day.
 
5. Your Influence
Be the leader you'd want to follow.
 
6. Your Actions
Make decisions you'll be proud of later.
 
7. Your Boundaries
Say no when you need to.
 
8. Your Effort
Push through when it gets tough.

9. Your Circle
Surround yourself with supportive people.
 
10. Your Self-Belief
Believe you can, and you will.
 
11. Your Excuses
Kill them before they kill your dreams.
 
12. Your Goals
Set them high to inspire your growth.
 
13. Your Focus
Choose where you direct your attention.
 
14. Your Limits
Break them, then set new ones.
 
15. Your Time
Prioritize what matters most to you.
 
16. Your Words
Speak positively to yourself and others.
 
17. Your Self-Care
Make time for yourself every day.
 
18. Your Silence
Speak up, even when it's unpopular.
 
19. Your Inner Critic
Put it in its place.
 
20. Your Mindset
Shift from fixed to growth thinking.
 
21. Your Purpose
Align your actions with your mission.
 
22. Your Gratitude
Count your blessings, no matter how small.

And remember, even though you can't control
what you feel...

You do get to choose how you respond.

Your power starts and ends with you 💪.

Master these 22, and watch your whole world transform.

You're not a passenger in life.

You're the driver.

P.S. Which of the 22 is most important to you?
Any I missed that you'd add?

♻️ Repost if this resonates with you.

P.S. Want PDFs of my 99 best cheat sheets?
Get them free: brilliancebrief.com

The human brain has 6 gears.
Most people never shift past 2nd.

Bloom's Taxonomy gives a clear guide.
Here's how to access all 6:

REMEMBER is 1st gear.
We all start here, memorizing facts.
It's essential, but just the beginning.

UNDERSTAND is 2nd gear.
Being able to explain concepts clearly.
Many of us get comfortable here.

APPLY is 3rd gear.
Where knowledge turns into action.
Where real growth begins.

ANALYZE is 4th gear.
Breaking big problems into smaller pieces.
Seeing patterns others miss.
This is where strategic insights form.

EVALUATE is 5th gear.
Making smart decisions backed by clear thinking.
Choosing the best path forward.
Leaders thrive here.

CREATE is top gear.
Where new ideas come to life.
Where solutions to old problems are born.
The space for innovation.

The beautiful thing?

Every gear builds on the one before it.

Each level makes you more capable.
More valuable to yourself and others.

Most haven't been shown how to shift gears.
But it's possible for anyone.

Your brain is incredible.

It can do so much more than you think.

Ready to level up?

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P.S. Want my 99 best cheat sheets?
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What does it take to build a strong team?

Start by understanding what drives people.

Maslow’s Hierarchy of Needs isn't just a theory.
It’s a guidebook for team-building.

Let me show you how:

1. Set a Foundation of Security
↳ Ensure clear roles and job stability.
↳ Trust and safety are non-negotiable.

2. Build Community
↳ Create real connections.
↳ Regular team-building is essential.

3. Create a Culture of Recognition and Respect
↳ Say "thank you" often. Celebrate wins.
↳ Make appreciation a habit, not a rarity.

4. Support Growth and Development
↳ Invest in training and mentorship.
↳ Support their personal and professional journey.

5. Instill a Sense of Purpose and Creativity
↳ Align team goals with individual passions.
↳ Encourage innovative thinking and passion projects.

6. Create Leaders, Not Just Followers
↳ Mentor your team to become future leaders.
↳ Empower them to take ownership and grow.

Why does this matter?

When you meet these needs,
your team isn't just working…

They’re thriving.

The impact?

➟ Higher employee engagement
➟ Better team collaboration
➟ Increased productivity
➟ Healthier culture
➟ More fun

How do you make it happen?

✅ Lead with empathy.
✅ Understand their needs.
✅ Unlock your team's potential.

♻️ Find this valuable? Repost to help others too.

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Leaders are like Wi-Fi. Good ones connect & empower.
Toxic ones leave you frustrated and unproductive.

Think about your best leader.
Remember how they made you feel?

Motivated. Inspired. Ready to take on the world.

Now think about your worst.
That pit in your stomach. The dread of going to work.

The difference is night and day.

Great leaders:
• Have your back when things go wrong
• Push you to grow, not to break
• Listen more than they speak
• Celebrate your wins
 
They're the ones who:
↳ Help you see your potential
↳ Make you believe in yourself
↳ Create a team that feels like home

Bad leaders?

They do the opposite:
• Take credit for your work
• Micromanage every little thing
• Play favorites and create drama
• Blame you when things go south
 
Working for them feels like:
↳ Losing your passion for what you do
↳ Never being good enough
↳ Walking on eggshells

Here's the thing:
Leadership isn't about titles or corner offices.
It's about how you make people feel.

Do you lift them up or tear them down?
Do you inspire or intimidate?

Leaders, remember:
Your team's success is your legacy.
Their growth is your real achievement.

So, ask yourself:
Are you the Wi-Fi that connects and empowers?
Or the one that leaves everyone disconnected?

The choice is yours.
But your team is counting on you to get it right.

♻ Agree? Repost for your network. Thanks!

12 leadership traits they don't teach at Harvard:


Everyone talks about confidence and charisma.

But true leadership runs deeper than that.

Here's what great leaders do differently:

1. Lead With Heart
↳ They know kindness isn't weakness
↳ Their humanity makes their impact stronger

2. Share The Spotlight
↳ They celebrate your wins like their own
↳ Your success becomes their success

3. Stay Curious
↳ They listen first, speak second
↳ Your ideas shape their decisions

4. Trust Their Team
↳ They resist the urge to control
↳ Autonomy creates ownership

5. Stand Behind You
↳ They defend you when it matters
↳ Support isn't just words, it's action

6. Show Up Authentically
↳ They ask how you're doing and mean it
↳ Tough times reveal their true character

7. Value Your Time
↳ They protect your boundaries
↳ Work-life balance isn't just talk

8. Fight Burnout
↳ They notice when you're stretched thin
↳ Prevention beats damage control

9. Read The Room
↳ They tune into unspoken signals
↳ Emotional intelligence guides their moves

10. Build Others Up
↳ They surround themselves with brilliance
↳ Your growth is their investment

11. Stay Grounded
↳ Success hasn't changed their core
↳ They remember where they started

12. Own Solutions
↳ They focus on fixing, not blaming
↳ Progress beats pointing fingers

These traits aren't flashy.
They don't make headlines.
But they build legacies.

Be the leader you'd want to follow.

What underrated trait would you add?

♻️ Agree? Repost to share this with others.

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The best leader I ever had did something unique:


They made our weekly 1:1s a priority.

No phone. No interruptions. Just pure attention.

In those moments, I felt truly valued.

And it changed everything about how I showed up at work.

Now as a leader, I know the secret:

Great leadership isn't about having the loudest voice.

It's about having the most open ears.

Here's why:

It builds stronger, more authentic relationships.
It encourages your team to share their ideas.
It helps you pick up on unspoken concerns.
It shows your team you truly value them.
It creates a more positive work culture.
It boosts morale and motivation.
It improves communication.
It sets a good example.

9 ways you can be more present for your team:

Put your phone away.
Pause before reacting.
Ask thoughtful questions.
Focus on one thing at a time.
Make time for 1:1 conversations.
Be mindful of your body language.
Give your full attention in meetings.
Ask for feedback from your team often.
Listen to understand, not just to respond.

Your presence is more powerful than your words.

Your attention is more valuable than your advice.

Your listening creates the space for others to shine.

Want to transform your leadership today?

Start with one simple act:

Put your phone away during your next conversation.

Watch what happens when you give someone your full attention.

♻️ Agree? Repost to help a leader in your network. Thanks!

Want my 99 best cheat sheets?
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The most underrated leadership skill isn't strategy.
It's confidence. (But not the kind you think.)

Not the "I have all the answers" kind.

The kind where you can make a tough call when nothing is certain

... and still sleep at night.

The kind where you hear hard feedback

... and don't get defensive about it.

The kind where you hand off important work to someone on your team

... even though you could do it faster yourself.

There are 7 types of confidence great leaders build over time.

Decision confidence
Feedback confidence
Vulnerability confidence
Delegation confidence
Emotional confidence
Boundary confidence
Humble confidence

The one most people skip?
Vulnerability confidence.

Because admitting what you don't know feels like weakness.

But it's actually what makes your team trust you more.

♻️ Agree? Repost to inspire someone in your network.

P.S. Want my 99 best cheat sheets?
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Team motivation made simple.

6 keys that actually work:

1. Listen First, Act Second
↳ Ask for their ideas and put them into action
↳ Show them their input matters

2. Give Recognition
↳ Pay attention to their efforts
↳ Make recognition part of your routine

3. Challenge and Support
↳ Set goals that help them grow
↳ Be there when they need guidance

4. See the Whole Person
↳ Care about their life outside work
↳ Respect what matters to them

5. Support Their Growth
↳ Learn about their career goals
↳ Help remove obstacles in their way

6. Trust and Empower
↳ Let them lead projects
↳ Support their decisions

Motivation doesn't come from ra-ra speeches.

It's from daily actions that show your team they matter.

When people feel truly supported, they achieve extraordinary things.

P.S. Which key do you think is most important?

♻️ Find this helpful? Repost to share with others.

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I used to avoid difficult conversations.
(You know the ones.)

That talk with the team member who's missing deadlines.

The discussion about expectations with your boss.

The feedback that needs to be given but feels too hard.

I thought I was keeping the peace by staying silent.

But what if silence is actually the problem?

I learned this the hard way with my project manager.

His work quality was slipping. The team noticed.
I said nothing for months.

When I finally had the conversation:

"I've been waiting for you to bring this up," he said.
"I know I'm struggling. I thought you didn't care."

That's when it hit me hard. My silence wasn't kindness.

It was abandonment disguised as peace-keeping.

What I thought protected our relationship was actually destroying it.

Every time you choose courage over comfort, you build something precious:

➟ A culture where honesty thrives
➟ Relationships built on real trust
➟ Solutions that actually solve problems

Yes, difficult conversations are... difficult.

But the space on the other side?

That's where real progress happens.

The awkward feeling might last a few mins.
But regret can last a lifetime.

Your team is waiting for you to lead.
Not around the hard stuff.
But through it.

♻️ Agree? Repost to share with your network. Thanks!

Want my 99 best cheat sheets?
Get them free: BrillianceBrief.com

Chris Donnelly

Founder (Business Acquired by Croud)

Co Founder of Searchable.com | Follow for posts on Business, Marketing, Personal Brand & AI

Cofounder of Searchable: 

An Autonomous SEO & AEO Growth Engineer 
Analyse, fix, & scale your website to drive customers

Work out how to master AI Search here: searchable.com

The short life story 

I decided to skip the corporate job & start a digital marketing agency at 21. Here is the journey so far: 

Age 21: Bootstrapped Adjust Media at university making websites 
Age 22: Left Uni and rebranded to Verb Brands
Age 27: Acquired DBD Media Ltd, their 20 staff & expanded to digital marketing
Age 28: Won Bugatti & recognised as leading luxury agency
Age 30: Sell entirety of Verb Brands to Croud & LDC in an 8-figure deal
Age 31: Founded Lottie Org w/ Will Donnelly (Grow revenue to 8 figures, raise $35m & hire 100 people).
Age 32: Launch my Media, Education and Investment business
Age 33: Launched the Creator Accelerator and reached 8 figures in revenue
Age 34: Co Founded Searchable

It’s been a journey. 

Through Searchable.com I help founders and marketers to grow their organic traffic on auto pilot with our autonomous Seo and Aeo tool: searchable.com

Through my investment company, we support and invest into Entrepreneurs running incredible businesses, and with our experience as operators, help them scale. 

If you are a founder of a profitable and growing company with approximately $1m+ EBITDA, and you want to see if you can grow faster, reach out. 

If you are not at that level yet, I produce resources to help you get there. 

I run a podcast called Wake Up, and produce content on YouTube, LinkedIn, and Instagram for free.

Commercial enquiries for speaking or brand deals: enquiries@chris-donnelly.co.uk

Co-Founder

Found CRM by Lottie 

A cloud-based care home operation software, mapped and built specifically to the care and retirement industries unique customer journey and supports care homes with CRM, Occupancy, Administration and Finance

Found results in a higher conversion rate, better attribution of marketing spend, saved time and ultimately high occupancy.

SEO, AEO, and GEO aren't the same thing.

Understanding the difference is essential: 

The vast majority of businesses still optimise for SEO alone. 
But that's only because they haven't realised what's changed.

They are now competing for attention with SEM, PPC, and AI Overviews...

They bet losing hands because they refuse to accept the game has changed. 

Visibility is fragmenting across three layers: 

SEO (Search Engine Optimisation)
This is the model we've optimised for over the past 20 years.

AEO (Answer Engine Optimisation)
Get your content extracted into answer boxes, on Google and in AI responses.

GEO (Generative Engine Optimisation)
Get cited in AI-generated responses on ChatGPT, Perplexity, Gemini, and Claude.

(Btw, If you don't know where you stand in any of these...

We've created this free visibility report to analyse your current gaps: 
https://lnkd.in/g6XApkfm)

Here's what you need to know right now: 

➡️ SEO = Appearing in traditional search engines (Google, Bing)

Focus: Rankings and click-through traffic
Outcome: Your page appears in search results

➡️ AEO = Content extracted into Google Snippets and short AI answers

Focus: Featured snippets, answer boxes, "People Also Ask," quick AI responses
Outcome: Your content is displayed as the answer (often zero-click)

➡️ GEO = Cited in detailed AI responses on ChatGPT, Perplexity, Claude, etc. 

Focus: Being referenced in longer, synthesised AI-generated content
Outcome: Your brand/content is cited with attribution in AI answers

It's not hard to get ahead of this in 2026. 
There aren't that many brands optimising for all three. 

But the ones that are, are already: 

- Structuring content for extraction
- Building authority for citations
- And reinforcing traditional SEO foundations 

To put it simply: 
Acknowledge the game has changed, and start playing accordingly. 

Do you understand the difference between SEO/AEO/GEO? 
Comment below with your thoughts. 

Searchable is the easiest possible way to prepare for all three at once. 

And our free visibility report is a great starting point to see where you stand.

Find your gaps here: https://lnkd.in/g6XApkfm

You then have a 14-day free trial to plug those gaps !

♻️ Repost this to help others optimise for all three layers.
Follow Chris Donnelly for more on mastering AI search.

Anthropic just released courses worth at least $10,000.

13 free courses to master AI with certificates worth $0:

Everyone is talking about these and rightly so.

This is insane value, and I suggest you jump on it right now.

Whether you're a developer, educator, student, or founder, 
They have a course for you. 

Here's the full list with links 👇

1. Claude Code In Action
↳ Integrate Claude Code into your development workflow.
🔗 https://lnkd.in/eAq7a5nd

2. Claude 101
↳ Learn how to use Claude for everyday tasks.
🔗 https://lnkd.in/e3rQFcqv

3. AI Fluency: Framework & Foundations
↳ Learn to collaborate with AI systems effectively.
🔗 https://lnkd.in/eXek4MAz

4. Building With The Claude API
↳ Covers the full spectrum of working with Anthropic models.
🔗 https://lnkd.in/e8ejEAcD

5. Introduction To Model Context Protocol
↳ Learn to build MCP servers and clients using Python.
🔗 https://lnkd.in/esdrs_Ht

6. AI Fluency For Educators
↳ Apply AI Fluency into your own teaching practices.
🔗 https://lnkd.in/eVGpYn3X

7. AI Fluency For Students
↳ Develop AI Fluency skills that enhance learning and academic success.
🔗 https://lnkd.in/ejkDsUB5

8. Model Context Protocol: Advanced Topics
↳ Discover advanced MCP implementation patterns.
🔗 https://lnkd.in/eSawHD-w

9. Claude With Amazon Bedrock
↳ Part of the accreditation program created for AWS.
🔗 https://lnkd.in/eKVDsCVX

10. Claude With Google Cloud's Vertex AI
↳ Learn how to work with Anthropic through Google Cloud's Vertex AI.
🔗 https://lnkd.in/eXSyE9kE

11. Teaching AI Fluency
↳ Understand how to teach and assess AI Fluency.
🔗 https://lnkd.in/e-XdXciK

12. AI Fluency For Nonprofits
↳ Empowers nonprofit professionals to develop practical AI skills.
🔗 https://lnkd.in/edSk3W6x

13. Introduction To Agent Skills
↳ Learn how to build, configure, and share Skills in Claude Code.
🔗 https://lnkd.in/egppQ7pm

The people learning AI now will have the advantage. 

But these courses won't be free forever.

Act now while the window is still open, 
And you can still pull ahead of your peers. 

What level of AI knowledge would you say you have? 
Drop a comment below. I'd be interested to know where you're at. 

♻️ Save this for later and repost to help others get ahead of the curve. 
And follow Chris Donnelly for the latest AI resources and knowledge.

"LinkedIn is dead now." Heard this a million times.

No, it isn't, you just need the right approach:

So many founders post randomly and run out of steam in weeks. 

A strong brand can change the trajectory of your business. 

But only if you have a strategy to scale it properly. 

I recorded a 19-minute guide to prepare you for all the recent updates 👇
https://lnkd.in/gQFQcRza

Watch the video to get up to date. Then follow these steps:  

(See cheat sheet for the full breakdown) 

1. Your North Star

Your personal brand needs one clear North Star for the next 90 days.

Ask yourself:
What does success genuinely look like 12 weeks from now?

2. The Positioning Triangle

Personal brands win when three things overlap:

1. Your expertise
2. A painful market problem
3. Your point of view

3. The Audience Clarity Map

There are only 3 groups you need to speak to: 

- Buyers: The people who will pay you
- Aspirational followers: The people who amplify you
- Learners: Early-stage, curious, watching quietly

4. The Content OS

This is how I structure every content system I build: 

1. Teach – frameworks, tactics, step-by-step
2. Think – opinions, observations, contrarian takes
3. Build – behind-the-scenes, lessons, mistakes
4. Sell – results, stories, clear offers

5. The Attention Engine

Consistency in personal brand requires a weekly execution system.

1. Idea Sourcing (60 minutes)
2. Batch Writing (2 hours)
3. Daily Engagement (15–20 minutes)
4. End-of-Week Review (20 minutes)

6. The Trust Ladder Framework

People buy from you because you’ve earned their trust based on: 

1. Awareness
2. Relevance
3. Authority
4. Proof
5. Action

7. The Content Feedback Loop

Your audience will always tell you what to create next.

Each week, analyse:

- Your highest-performing post
- Your lowest-performing post
- Which topic resonated the most
- Which format could be repeated

8. The 3-Level Personal Brand Funnel

A strong personal brand is built to sell.

Your funnel should follow:

1. Top of Funnel: Content geared towards reach
2. Middle of Funnel: Deeper education (cheat sheets, carousels, etc)
3. Bottom of Funnel: Proof and clear transformations

9. The Growth Scorecard

You only need 5 metrics to know if your brand is working: 

- Number of views
- Follower growth
- Engagement rate
- Inbound leads
- Newsletter signups

Your personal brand is either your biggest asset or a complete time drain.

The difference is the strategy you use to manage it. 

What part of your personal brand are you struggling with the most? 
Drop a comment below with your thoughts. 

If it's the LinkedIn algorithm throwing you off, that's an easy fix. 

My recent video is less than 20 minutes should clear up your concerns: https://lnkd.in/gQFQcRza

♻️ Repost to share this system with your network. 
And follow Chris Donnelly for more on building your brand.

Claude Skills is the most powerful tool you're not using. 

This is your guide to learn it in 60 seconds:

Instead of writing better prompts, Skills lets you build systems.

You can create reusable workflows that appear automatically for certain tasks. 
That means less briefing and far more consistent output.

This is the official guide from Anthropic:
https://lnkd.in/ggmAk7u8

And for a more digestible breakdown...
Here's how to Master Claude Skills:

(Save this to return back to later!)

➡️ What is Claude Skills? 
Skills transforms Claude from a search engine to a team member. 

🚫 Without Skills
You re-explain your role, your tone and your context every session.

✅ With Skills
Claude auto-loads exactly what it needs for each task.

➡️ Anatomy of a Skill

Role: Who Claude is in this context
Rules: What to do, what to avoid, tone and format
Trigger: When the Skill auto-loads

Store Skills in ~/.claude/skills/ as a SKILL .md file per task.

➡️ How to Set Up a Skill

1. Identify a recurring task
2. Create a SKILL .md file
3. Write the role, rules and trigger
4. Test it immediately
5. Refine what Claude gets wrong
6. Build a Skill library over time

Anthropic has plenty of documentation to help with this: 
https://lnkd.in/gfTmszvm

➡️ What Changes When You Use Skills

- ~40 minutes saved per task
- 1 prompt needed
- 10 minutes to set up
- 10x output consistency

You build once.
Then reuse forever.

➡️ The 4 Mistakes That Kill Your Skills

🚫 Writing one Skill that does everything
🚫 Skipping the trigger definition
🚫 Never updating after Claude misses
🚫 Trying to perfect it before using it

Prompt engineering is a must-have skill, but it will only get you so far. 

Founders who build systems that run without their attention are pulling ahead. 

They are creating real time to focus on driving the business forward...
And not just using AI to cover their lack of organisation.  

If you want meaningful automation, Claude Skills would be my first stop. 

Have you tried Claude Skills yet? 
Comment down below. 

----

📌 If you want a high-res PDF of this sheet:

1. Follow Chris Donnelly
2. Like the post.
3. Repost to your network.
4. Subscribe to: https://lnkd.in/eUTCQTWb

We are still very early with AI. But learning Claude alone won't cut it. 

These skills will serve you for years to come: 

Until last year, I thought my level of AI knowledge was pretty high. 
I've been learning it consistently every day for several years. 

But building Searchable has been a humbling experience. 
And I'm more convinced than ever of how incredible this tech can be. 

However, there are some AI skills that are more worth learning than others. 

If I had to start over and learn AI again...
These are the top 10 I'd put my energy towards: 

1. Prompt Engineering
→ This is the difference between average and great output.
→ Learn this to have the AI think like an actual strategist.
Tools: ChatGPT, Claude, Gemini, Perplexity.

2. AI Agents
→ AI that doesn't just reply, it finishes tasks end-to-end.
→ Use it to automate jobs you'd normally hand to an intern.
Tools: OpenAI Agents, Crew AI, LangGraph, LangChain.

3. Workflow Automation
→ Combining tools so routine work happens without you.
→ Use it for tasks that are repeated, like reporting.
Tools: Make, Zapier, n8n, Bardeen

4. Agentic AI
→ AI that can plan, adapt, and self-correct on its own.
→ Use it for complex multi-step tasks like research.
Tools: OpenAI o4-mini, Claude Code, Reflexion, DSPy

5. Multimodal AI
→ AI that works across text, images, audio, and code.
→ Use this to turn a rough idea into a full campaign.
Tools: Gemini, Claude 4.6 Sonnet, OpenAI Vision, Stable Audio

6. RAG (Retrieval-Augmented Generation)
→ This is teaching AI to pull from your ownable data.
→ Use it for tasks where accuracy is absolutely essential.
Tools: Pinecone, LlamaIndex, Haystack, Elastic

7. AEO / GEO (Answer & Generative Engine Optimisation)
→ This is making sure your brand shows up in AI answers.
→ Use this if your business requires multi-step marketing.
Tools: Searchable (Yep! Just the one... it's all you need 😉)

Our free visibility report will show you where you're at: 
https://lnkd.in/gMNzzNG3) 

8. AI Tool Stacking
→ Combine your best tools so they run as one system.
→ You can then build always-on workflows to cut costs.
Tools: Notion AI, ClickUp AI, Airtable AI, Zapier AI

9. AI Content Generation
→ Content at scale without having a big marketing team.
→ Leverage this for daily posting, video edits, etc.
Tools: Descript, Saywhat, OpusClip, ElevenLabs

10. LLM Management
→ This is about controlling the cost and performance of AI.
→ Without this, you won't be able to properly track ROI.
Tools: Arize AI, TruLens, Helicone, Weights & Biases

There's a lot of buzz around AI "replacing" folks. 
And, depending on what you do, it could happen. 

So my question to you is: 

When AI arrives, will you complain and do nothing...

Or will you take the time to prepare yourself for its arrival? 

----

📌 If you want a high-res PDF of this sheet:

1. Follow Chris Donnelly
2. Like the post.
3. Repost to your network.
4. Subscribe to: https://lnkd.in/eUTCQTWb

Don’t be the person who gets caught producing terrible AI output. 

Instead, steal 1 of these 8 frameworks: 

This is where you should start with AI:
Mastering the art of prompting.

Prompting basic questions will get you basic answers.
Honestly, it is a misuse of insanely valuable technology.

My team and I have learned this deeply as a skill.

The results are amazing:

- Streamlined and optimised operations.
- Tasks are being automated, freeing up time.
- Therefore, more time spent on truly valuable tasks.

These are the 8 prompt frameworks I use to power my businesses:

1️⃣ R-T-F
Role: Specify the role you want the AI to assume.
Task: Define the task you want the AI to perform.
Format: Indicate the format in which you want the output.

2️⃣ S-O-L-V-E
Situation: Define the context or situation.
Objective: Specify the goals.
Limits: Define any limitations or constraints.
Vision: Outline the vision or goal.
Execution: Plan the steps for execution.

3️⃣ T-A-G
Task: Define the task at hand.
Action: State the action needed.
Goal: Clarify the goal to be achieved.

4️⃣ R-A-C-E
Role: Specify the character you want the AI to play.
Action: State the basic instruction or the job you need to be done.
Context: Provide the background information the AI will need.
Expectation: Describe the outcome you need.

5️⃣ D-R-E-A-M
Define: Define the problem or context.
Research: State the research needed.
Execute: How to execute the plan.
Analyse: How to analyse the results.
Measure: Define how to measure the outcomes.

6️⃣ P-A-C-T
Problem: Define the problem.
Approach: Describe the approach.
Checks: Write about potential compromises.
Test: Define the test or measurement.

7️⃣ C-A-R-E
Context: Give the context.
Action: Describe the action needed.
Result: Clarify the expected result.
Example: Provide an example for clarity.

8️⃣ R-I-S-E
Role: Specify the role.
Input: Describe the input needed.
Steps: Could you ask for steps to follow?
Expectation: Describe the expectation.

AI is the single biggest source of leverage across all my businesses.
But we couldn't have achieved any of it without learning how to prompt.

If you spend 1-2 hours scrolling on Instagram per day...
I know you have time to learn these prompting techniques.

My newsletter shares resources like this, every single week.

There is always something you can apply the exact same day.

Sign up now and join 250k reading weekly: https://lnkd.in/eUTCQTWb

I also have 30+ free learning resources for you.

Which prompting technique will you try first? 
Let me know how it goes in the comments.

♻️ Repost to help your network learn vital AI skills. 
And follow Chris Donnelly for more on leveraging AI in 2026.

Stop wasting months building your first website. 

Here's how to use Claude Code to create it in 10 mins:  

2 years ago, founders needed time and developers to build a website. 

Those days are (fortunately) long gone. 

It's just one of the many reasons everyone's talking about Claude Code. 
But it's a huge one if you're trying to launch this year. 

Especially if you're doing it alone...

ChatGPT can generate code snippets. 
That's helpful for smaller projects. 

But Claude Code can: 

- Build complete applications
- Set up hosting
- Deploys your site
- And give you a live link to share immediately 

Here's how to build a website in 10 minutes:

1. Open Claude Code

Start a new project in Claude Code (claude.ai or desktop app).

2. Define Your Goal

Before you write a single word, get clear on your goal.

Pick one primary goal: Collect email signups... book calls... sell a product, etc.

3. Write Your Detailed Brief

"I need a website for [your business/project]. The main goal is [specific outcome]. Style should be inspired by [reference site 1] and [reference site 2]. Include these features: [list 3-5 key features]. Target audience is [describe who]. The main CTA should be [specific action]."

4. Add Reference Sites

Give Claude 1-2 websites to reference for style and structure. 
Claude will analyse them and apply the best elements to your site.

5. Let Claude Plan

Claude creates a full plan and shows you the structure before building.

6. Review & Approve

Check the plan before Claude builds and make any changes to save time later.

Review Checklist:

☑️ Does the site structure match your brief?
☑️ Are all key features included?
☑️ Does the tech stack make sense?
☑️ Is the design direction aligned with your references?
☑️ Are the pages and sections correct?

7. Claude Builds

Claude writes all the code, sets up hosting, and deploys your site. 
Can take up around 10-20 minutes. 

Go make yourself a coffee or check LinkedIn. 

8. Go Live

Claude provides deployment links. Your website is live and ready to share.

Seems too good to be true? 
I would have thought so too... 

But I've tried it and seen what it can produce. 
Impressive stuff. 

And that's not the only thing founders are using it for. 
Claude Code can create product MVPs, internal tools, SaaS platforms...and more! 

Eventually everyone will learn this and it won't be an advantage. 
But you can still be an early mover if you act now. 

That means learning AND implementing these tools as soon as you can. 

Have you built anything with Claude Code yet?
Comment down below. 

♻️ Repost to help founders in your network move faster.
And follow Chris Donnelly for more on building with AI.

- - - -

📌 If you want a high-res PDF of this sheet:

1. Follow Chris Donnelly.
2. Like the post.
3. Repost to your network.
4. Subscribe to: https://lnkd.in/eUTCQTWb

Claude Cowork is a non-negotiable for non-technical founders.

Here's the full breakdown so you can get started: 

Founders assume they need to handle all the minor details of their business. 

That was certainly true when I started building VERB back when I was 21.
But Claude Cowork has basically removed the need to do any admin. 

You just tell Cowork what you want done, and it handles it. 
Kinda wild.

People are automating entire hours-long workflows down to minutes.

The way we build businesses will, once again, no longer be the same. 

But you probably aren't prepared to handle this shift right away.
Building is hard enough without blindly navigating a new platform...

This all-in-one guide should give you everything you need to get started:  

(Save this sheet so you can test Claude Cowork confidently !)

First of all, what is Claude Cowork? 🖥️

Cowork is an AI assistant that lives on your computer and does things for you.

→ It reads your files and controls your browser
→ Opens Gmail, Google Sheets, Slack, Notion
→ Fills in forms, sends emails, and organises folders

Anthropic's Claude Cowork guide: https://lnkd.in/gkf5tpEK 

I’ve also included a comparison of Code and Cowork in the sheet below 👇

You can start with Cowork and graduate to Code when you need more control.

Coworker Code (reviews + comparisons): cowork-code.com

There's no reason to wait either. 

You can set up Cowork today in about 5 minutes: 

1. Download the Claude desktop app
2. Install the Chrome extension for browser control
3. Mount the folders you want Cowork to access
4. Start with something simple: "Organise this folder by file type and date"

Don’t over-customise at first. Get value first, then add Skills and Plugins for specific tasks.

Claude Help Center: https://lnkd.in/gVT83EM9

The sheet also has details on: 

- Core features
- An example workflow
- 10 prompts you can run today

When I built Searchable, automating admin and repetitive tasks freed up hours every week to focus on strategy and product.

Cowork handles the work that doesn’t need your attention. 

If you're planning on testing Cowork, let me know in the comments. 

I'll give as much guidance as I can to get started ! 

For more on building using AI, you'll want to read my newsletter, Step by Step: https://lnkd.in/eUTCQTWb

💾 Save and repost this so your network sees this.
And follow Chris Donnelly for more like this.

99% of people are learning to use the wrong AI tools.

If you are a CEO, you don't need to understand Claude Code...

Same as if you were a CFO, you don't really need to know Cursor.

What you first need is an understanding of which tool types you need.

Then deciding from there which tool is best for you.

I've broken it down in the graphic below by use case. 👇
(The tool you're probably currently using, and what to replace it with)

1. Writing 
❌ Old: Google Docs
✅ New: Claude

Claude is the gold standard for writing using LLMs.
It has the best conversational tone that matches human writing.

2. Research
❌ Old: Google Search
✅ New: Perplexity Comet

Comet is Perplexity's AI-native browser with agentic capabilities.
Powered by their LLM that excels in detailed market research.

3. Coding
❌ Old: Stack Overflow
✅ New: Cursor

Cursor is a complete behavioural shift for coders. 
Simply put, hit a problem:  

→ ask Cursor in your editor 
→ get a solution written for your specific code 
→ apply it in one click.

4. SEO/AEO/GEO
❌ Old: SEMrush
✅ New: Searchable

Cheeky plug, but I do believe we are the market-leading tool for a reason.
With Searchable you get the analytics, actions, and agentic workflows to increase your visibility drastically.

5. Pitch Decks
❌ Old: PowerPoint
✅ New: Gamma

What used to take hours of edits and fine-tuning...
You can now create a near-perfect pitch deck in 5 minutes using Gamma.

6. Outreach
❌ Old: Mailchimp
✅ New: Clay

Mailchimp is a broadcast-style approach - one message to many people.
Clay is a completely different animal. It gives you data enrichment and personalised outreach at scale.

7. Speech To Text
❌ Old: Rev
✅ New: Willow AI

Willow, in my opinion, is the best of the AI-powered voice dictation available.
You no longer need to type. You can now write with your voice at 5x speed.

8. Email
❌ Old: Gmail
✅ New: Superhuman

Forget spending time writing emails in archaic systems.
Superhuman will help you send high-quality and effective emails in a heartbeat.

9. Productivity
❌ Old: Trello
✅ New: Claude Code

I'll be honest, Claude Code is hard to fit into one binary category.
However, it is probably the most efficient AI tool out there on the market.

With these tools, you could probably avoid the outlay of a couple new hires.

And by the time you do hire, you've built leverage with an enormously capable and high-margin team.

I've seen this progress over the years, and I knew I eventually needed to establish my own company in the space.

And once I saw the gap, Searchable was born.

If you are looking to increase visibility and traffic to your business at rapid pace... look no further.

Click this link and grab a 14-day free trial: https://lnkd.in/epgXyFmi

Share your favourite AI tool in the comments, always on the hunt for some great ones !

♻️ Repost to help your network build with AI.
And follow Chris Donnelly for more.

LinkedIn just replaced its entire algorithm.

And most people have no idea...

This isn't a small update. 

LinkedIn has killed its old ranking system entirely 
And replaced it with an AI language model that: 

- Reads your content
- Judges your profile
- And decides whether you deserve to be seen.

If you'd like to understand what has happened, I made a 19 min video. 
Check it out here: https://lnkd.in/gxFXSsET

The tactics that worked well for you in the past simply won't cut through in 2026.

Most creators won't catch on to this for another 6-12 months. 
By then, the people who moved first will have already locked in the audience, the authority, and the clients. 

This is that window.

In the video I go over: 

1. What LinkedIn's new AI algorithm actually rewards (and what it now punishes)
2. The content format that converts followers at the highest rate right now
3. How to turn LinkedIn attention into actual revenue for your business
4. A pre-validation method that takes the guesswork out of every post
5. Why most personal branding advice is making it harder for you

I did a video like this on my previous channel,
And it went on to become my highest-performing video on that channel. 

Every bit of advice I share comes from my own experience. 
As well as the data we're seeing across 100s of accounts every single day. 

So if you want to start making LinkedIn work for you this year. 
I deeply recommend you give this video a look. 
 
Once again, you can check it out here: https://lnkd.in/gxFXSsET

For those who may not know, after reaching 173,000 subscribers on YouTube. 
I decided to start again from scratch. 

The reason was to start a new kind of channel. 

I loved the podcast and interviews we did previously, but I wanted to share something new.

Something to genuinely help entrepreneurs build exceptional businesses.
Whilst showing how you can utilise leverage, your personal brand and AI.

So if you'd like to support the channel, check it out here: https://lnkd.in/gQFQcRza

I have very ambitious goals with this, so any support early on is very much appreciated ! 

💾 Save this to re-visit later and repost to help others take on LinkedIn
And follow Chris Donnelly for more like this !

For decades, marketing operated in a clear funnel. 

Now, it's taken on a completely new shape: 

And most marketers have yet to respond accordingly. 
Some might call it a network, others a web. 

But the point is that it's more complex, with far more touchpoints. 
And most businesses are only showing up at one or two touchpoints.

Therefore missing out on huge opportunities for visibility.

(To find where you're missing out, we actually have a free tool for just that at Searchable. Grab your free visibility report here: https://lnkd.in/g6XApkfm) 

This is what marketing actually involves in 2026... 

☑️ Google Search

What to do:

- Target conversational queries, rather than short-tail keywords.
- Strengthen your E-E-A-T signals by adding and updating content regularly.
- Answer questions directly in the first paragraph to capture featured snippet positions.

☑️ AI Search (ChatGPT, Perplexity, Gemini, Claude)

What to do:

- Structure your content with clear definitions, FAQ sections, and schema markup.
- Write in natural language that answers specific questions.
- Get mentioned on third-party sites, forums, and trusted publications. 

☑️ Social Search (LinkedIn, Instagram, TikTok, X)

What to do:

- Participate in genuine conversations in your niche. 
- Share original educational content that get saved and reshared.
- Publish consistently so the algorithm associates your profile with your topic.

☑️ Video Search (YouTube, TikTok)

What to do:

- Write video titles as questions people actually ask.
- Add full transcripts to every video so AI crawlers can parse the content.
- Create short summaries of longer content and publish them as Shorts or Reels.

☑️ Community & Trust Platforms (Reddit, Quora, G2, Trustpilot)

What to do:

- Seed value-driven answers on Reddit threads relevant to your category.
- Encourage customers to leave detailed reviews that mention specific use cases.
- Monitor and respond to mentions so AI platforms see active brand engagement.

☑️ Traditional Search (Bing)

What to do:

- Don't ignore Bing. ChatGPT pulls heavily from Bing's index.
- Optimise for Bing with clean structure, fast load times, schema markup.
- The brands that do are showing up in ChatGPT results their competitors aren't.

☑️ Voice Search (Siri, Alexa, Google Assistant)

What to do:

- Write in natural, conversational language that mirrors how people speak.
- Answer "near me" and "best for" queries explicitly in your content.
- Format key pages as direct question-and-answer pairs.

Again, to spot where you are missing opportunities...
Highly encourage you to grab a free visibility report here: https://lnkd.in/g6XApkfm

Do you see marketing as a funnel or a network? 
Drop a comment below. 

♻️ Repost to share the new search model with your network. 
Follow Chris Donnelly for the latest updates in SEO and AI search.

If you've been struggling to get good results from Claude...

Anthropic has released the perfect prompt: 

As you may well know, Claude has overtaken ChatGPT. At least, it seems.
(For now, who knows what Sam has up his sleeve).

So, you may as well learn how to use Anthropic's tool.

There's no excuse not to implement this, as it comes straight from their team. 

If there was ever a prompt to steal, this would be this one ! 

Here's the full structure:

🎯 1. Task context
↳ Vague context produces vague output.
↳ Set the scene properly before you ask for anything.

🗣️ 2. Tone context
↳ Tell it exactly how to communicate (direct, actionable, no filler)
↳ Every output should be specific enough to hand straight to a team member.

📎 3. Background data, documents, and images
↳ Feed it everything relevant (URLs, existing content, rankings)
↳ The more context it has, the sharper the output.

📋 4. Detailed task description and rules
↳ Be specific about what you want it to focus on and what the rules are.
↳ Tell it exactly what matters and what to ignore.

💡 5. Examples
↳ Paste in an example of the output format you want.
↳ Claude follows examples better than instructions alone.

🕐 6. Conversation history
↳ If there's previous work or feedback from earlier sessions, include it.
↳ Claude has no memory between conversations unless you give it one.

✅ 7. Immediate task description
↳ After all the context, tell it exactly what you need today.
↳ Specific, scoped, with one clear request.

🧠 8. Think step by step
↳ Ask it to reason before it responds. 
↳ This step alone dramatically improves output quality.

📐 9. Output formatting
↳ Tell it how to structure the response before it writes anything.
↳ Summary, top priority fixes, secondary recommendations, and quick wins.

We actually use this prompt structure when using Claude whilst building Searchable.

And you can use the same, in our free AI SEO Agent.

You can use it to: 

- Analyse your visibility across ChatGPT, Perplexity, and Google AI Overviews
- Get specific recommendations for actions 
- Ask strategic questions about your competitors.

Try it out for free here: https://lnkd.in/gasKu7jB

Let me know how you get on !

---

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1. Follow Chris Donnelly
2. Like the post.
3. Repost to your network.
4. Subscribe to: https://lnkd.in/eUTCQTWb

The number one most ineffective phrase within business: 

”Let’s create a plan”. Here’s why: 

An incorrect plan means poor execution and no growth.

In order to approach your business with clarity... 
Adopt these 3 types of planning 👇

Strategic Planning 🗺️

What is it:
Sets the long-term vision and direction for the business.

Timeline:
3-5 years out.

Use case:
Deciding to expand into a new market.
Choosing to build a product vs acquire one.
Planning a fundraise or an exit.

Suited to:
CEOs, Founders, Co-Founders, Board Members.

Top tips:
Keep it to 3 priorities max.
Decide what you WON'T do.
Revisit it annually.

Common errors:
Setting goals so vague they could mean anything.
Avoiding the hard trade-offs.
Trying to go after 5 markets at once and winning none.

Tactical Planning 🔀

What is it:
Turns the strategy into specific initiatives and projects.

Timeline:
1-3 years ahead.

Use case:
Launching a European sales team to support expansion.
Hiring 10 engineers over 6 months to ship a new product.
Running a paid beta programme for a new features.

Suited to:
Head of Departments, VPs, Senior Managers, COOs.

Top tips:
Assign one owner per project.
Set quarterly checkpoints.
Kill projects that aren't working.

Common errors:
Taking on too many initiatives at once.
Building plans that sound good but have no clear owner.
Spending 3 months planning and 1 month executing.

Operational Planning ⚙️

What is it:
Daily and weekly execution of tasks and processes.

Timeline:
Days to 12 months.

Use case:
Weekly content publishing schedule.
Daily sales outreach targets and pipeline reviews.
Monthly reporting cadence.

Suited to:
Team Leads, Managers, Project Managers, Individual Contributors.

Top tips:
Build SOPs for anything done more than twice.
Track the 2-3 KPIs that actually matter.
Keep plans realistic.

Common errors:
Confusing being busy with making progress.
Losing sight of why you're doing the work.
Overloading teams with tasks.

I see many teams blending all three and lack clarity to progress.

When you separate it into these three approaches, it's a bit of a progress unlock to be honest.

Give your team the clarity they need to grow !

Anyway I'm curious to hear your experience with planning in your business...

Is it something you or your team typically struggle with?
Let me know and I'll see if I can provide guidance.

- - - -

📌 If you want a high-res PDF of this sheet:

1. Follow Chris Donnelly.
2. Like the post.
3. Repost to your network.
4. Subscribe to: https://lnkd.in/eUTCQTWb

I'm 35. I started building businesses at 21.  

If I were to do it again, I'd focus on these skills: 

I've spent the better part of 15 years growing startups.
And when I say I've learned lessons the hard way, I mean it. 

Some mistakes were unavoidable, but others could have been solved faster. 

It really all came down to the skills I did or didn't have. 

If I could snap my fingers and have learned these at 21, I would. 
It would have saved countless hours of making and learning from mistakes. 

There are others, of course, but these are my top 10: 

1. AI Literacy
↳ AI is the biggest shift in how work gets done since the internet. 
↳ If you don't understand how to use it, you'll be left behind. 

2. Agency
↳ Agency is the belief that you can change your circumstances. 
↳ Without it, you'll always be waiting. Start small, but start now.  

3. Adaptability
↳ The entire business landscape will be completely different in 5 years. 
↳ If you can't adapt quickly, you'll be stuck in a dying market.

4. Critical Thinking
↳ Most people accept information at face value. 
↳ Critical thinkers question assumptions and make better decisions. 

5. Systems Thinking
↳ Systemising anything makes it easier to handle. 
↳ If you can't see the system, you can't fix it or scale it.

(Try subscribing to my newsletter to work on this !
Here: https://lnkd.in/eUTCQTWb)

6. Public Speaking
↳ Your ability to communicate ideas clearly determines your outcomes. 
↳ It's a non-negotiable.

7. Negotiation
↳ Everything is a negotiation. Salary, contracts, partnerships, deals. 
↳ If you don't know how to negotiate, you leave money and opportunity on the table.

8. Time Management
↳ Time is your only non-renewable resource. 
↳ If you can't manage it, you'll be "busy" without making progress.

9. Delegation
↳ You can't scale if you're doing everything yourself. 
↳ Learning to delegate effectively is the only way to grow beyond yourself.

10. Pattern Recognition
↳ The best founders spot patterns early.  
↳ Pattern recognition is how you get ahead of trends.

Find the full breakdown in the carousel below 👇

Save this. You'll need it as things start to move quicker and quicker and quicker...

If you're in your 20s, learning these will put you ahead, I promise.
And if you're not, it's not too late to start. 

But do start now. Things will only get more competitive with time...

For more in-depth advice on what it takes to build smarter today, 
Subscribe to my newsletter Step by Step: https://lnkd.in/eUTCQTWb

What's one skill you're focused on in 2026? 
Comment down below. 

♻️ Save this and repost to help others upskill early on. 
And follow Chris Donnelly for more resources like this.

 I'm 35... 

SEO was never "easy"... but it was simpler.  

Then the behavioural shift happened that you cannot ignore.

And now SEO is not just about Google anymore. 

It's expanded to LLMs and AI Overviews on Google. 

You might not even know if you're visible in these AI responses or not...

(Btw, Searchable has a free tool that checks your visibility and gives you a full report: https://lnkd.in/g6XApkfm)

ChatGPT processes 2.5 billion searches daily.

And a good chunk of those are going to determine purchases...

Businesses are still in denial about it, but I suggest you don't be. 

Here's what you need to know 👇

1️⃣ There are 3 types of search visibility: 

SEO (Search Engine Optimisation)
Outcome: You rank higher on Google, so more people find your website.

AEO (Answer Engine Optimisation)
Outcome: You become the direct answer Google gives.

GEO (Generative Engine Optimisation)
Outcome: AI tools like ChatGPT, Perplexity, and Gemini cite your brand.

2️⃣ Old SEO is not the same as New SEO. 

Old SEO focused on:

- Keyword density and exact match phrases
- Backlinks at volume (quality was secondary)
- Page rank and domain authority
- Getting clicks to your website

New SEO focuses on:

- Natural language and question-based content
- Authoritative citations from trusted sources
- Entity recognition and schema markup
- Being cited before the click happens

3️⃣ You need to be found inside LLMs. 

There are 4 levels to this.

Level 1: Crawlable
AI can access your website.

- AI crawlers are not blocked in robots.txt
- Site loads fast, clean HTML, updated sitemaps
- But being crawlable doesn't mean being visible

Level 2: Understandable
AI can make sense of your content.

- Schema markup implemented 
- Clear headings, Q&A formatting, short paragraphs
- Answer-first structure so AI can extract what it needs

Level 3: Trustworthy
AI recognises you as a credible source.

- Backlinks and citations from high-authority domains
- Real author bios with visible credentials on every page
- Wikipedia, Wikidata, and Google Knowledge Panel claimed

Level 4: Citation-Worthy
AI actively recommends and cites your brand.

- Original research and proprietary data
- Content that answers specific questions 
- Recently updated and fact-checked regularly

When we built Searchable, we implemented all this knowledge into the product to help businesses rank inside LLMs 
(Without working harder)...

And I'm thrilled with the results so far: 

£1 million turnover in 60 days
700+ paying customers
Winning clients daily from legacy SEO competitors.

It's completely automated to find gaps and fix them autonomously.

Which you can find with our free AI Visibility Report: https://lnkd.in/g6XApkfm

Has your business started optimising for the new SEO?  

💾 Save and Repost to share this guide with your network. 
And follow Chris Donnelly for more on SEO/AEO/GEO.

There are countless new AI tools on the market right now. 

After 1000s of hours of experimenting, this is my ranking:

And after months spent building Searchable, The Creator Accelerator, 
And LeverBrands, I've narrowed down that list considerably. 

Here are the tools that are actually worth your time in 2026:
(Ranked in order from best to worst...) 

🏆 S TIER
The best of the best. Use these every day.

Claude: The most intelligent AI assistant available. My default choice. 
Searchable: The only platform that optimises your visibility automatically.
(Try it yourself here with a 14-day free trial: https://lnkd.in/epgXyFmi) 
Claude Code: AI-powered coding that transforms what a small team can ship. 
Lovable: Build full-stack apps from a prompt. Genuinely remarkable. 
Cursor: The AI code editor that's become indispensable for our engineering team.
Saywhat: AI-powered content creation tool specifically for LinkedIn.

🥇 A TIER
Excellent tools. Earn their place in your stack.

Gamma: AI presentation builder. Creates polished decks in minutes.
Notion: The AI features have made an already great tool even better. 
Zapier: Automates workflows between your tools without code. 
Framer: The best AI-assisted website builder for design-conscious teams. 
Gemini: Google's model for research and data-heavy tasks (and images, apparently).
Perplexity Comet: AI browser agent that handles tasks autonomously.
Clay: Transforms how you build outbound pipelines. 
Replit: Collaborative AI coding environment.
Julius: AI data analyst. Upload a spreadsheet and ask it anything.

🥈 B TIER
Solid. Not essential.

ChatGPT: Still capable, but Claude has overtaken it for me. 
n8n: Powerful automation tool. More flexible than Zapier. 
Granola: AI meeting notes that are actually useful.
Descript: Decent AI video and podcast editor. 
Superhuman: AI-assisted email. Fast. Just not a must-have.
Zendesk: The AI features are functional rather than exciting.

🥉 C TIER
Use with caution. Better options exist.

Deepseek: I wouldn't trust it with sensitive business data.
Grok: Has moments. Inconsistent.
OpusClip: Does what it says, nothing more.
Make: Redundant if you're using Zapier or n8n. 

🚫 D TIER
Not there yet.

Microsoft Copilot: Underwhelming in practice.
Apple Intelligence: Reality has not matched (high) expectations. 
Sora: Impressive demos. Actual output has a long way to go.

Not every tool on this list will help you build and operate smarter. 

So be selective. Start with Tier S; those are the must-haves !

Test it out and see for yourself.

What AI tools are you using on a daily basis? 
I’d be interested to know which ones are the most popular. 

♻️ Repost to help founders in your network build a smarter AI stack.
And follow Chris Donnelly for more on building with AI.

If you want to start a business, you need to know the rules.

These are 15 KPIs every Founder should know: 

Follower growth can boost confidence and visibility. 

But those types of metrics don't drive sustainable growth and profitability. 
Without tracking the right KPIs, it's impossible to grow your business.  

That's why I've combined the top 15 into one cheat sheet. 

You should save it if you're serious about scaling this year 👇

But I'll give you a quick rundown here as well: 

(See the cheat sheet for how to calculate each one) 

1. Net Revenue Retention (NRR)

Measures revenue kept after churn, contractions, and expansions.
This is the north-star for SaaS/AI businesses.

2. Customer Lifetime Value (LTV)

Average revenue a customer generates over their relationship with you.
Always paired with CAC to prove ROI of growth.

3. Customer Acquisition Cost (CAC)

Average spend required to win a new customer.
Set budgets and check efficiency of growth.

4. LTV to CAC Ratio

Compares lifetime value of a customer to acquisition cost.
Validate sustainable growth. Rule of thumb: >3 is strong.

5. Monthly Active Users (MAU)

Number of unique active users in a month.
Measure adoption and stickiness.

6. Churn Rate 

Number of customers or revenue lost in a period. 
Track retention. Rising churn = weak product-market fit.

7. Burn Multiple 

Cash burned for every $1 in new ARR. 
Use it during fundraising and growth phases. 

8. EBITDA 

Earnings before interest, tax, depreciation, amortisation. 
Measure profitability at scale.

9. Operating Cash Flow 

Net cash from operating activities. 
Confirm the business can fund itself.

10. Customer Retention Rate 

Percentage of customers who continue to buy from you over a set period. 
Measure loyalty and product-market fit.

11. Revenue Growth Rate 

Percentage increase in revenue over a given period. 
Show business momentum and scalability.

12. AI Search Visibility 

Share of prompts where your brand/product is surfaced in AI answers. 
Measure discoverability in AI-led search.

13. Runway (Cash Runway) 

How many months your business can operate before running out of cash. 
Balance growth vs. cash preservation.

14. Experiment Velocity 

Number of product, content, or GTM experiments shipped. 
Track speed of iteration and learning.

15. Gross Margin 

Profitability after direct costs, including AI infra. 
Prove scalability and efficiency to investors.

Social media is useful for many things. 

But it tells you very little about the long-term health of your business. 

These are the metrics that matter if you want to scale. 

What are the primary KPIs you're tracking in your business? 
Leave a comment below. 

--

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3. Repost to your network
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LinkedIn is the 2nd most cited domain by AI. 

That puts it ahead of every major news publisher...

Not to mention Wikipedia and YouTube. 

I've spent years posting about how powerful LinkedIn is as a business asset. 
And this study has proven just how true that really is. 

11% of all AI responses reference LinkedIn content directly.

For anyone building a business around LinkedIn and organic search, 
These two worlds are colliding in the best way possible. 

Potential customers are asking AI questions about your industry.
And LinkedIn content is shaping the answers they receive.

If that content comes from you, your visibility will be untouchable. 

And, to make things more interesting, the content getting cited isn't "viral." 
The average cited post has just 15 to 25 reactions. 

So, even if you don't have the engagement you want now, 
It's in your best interest to keep posting high-quality content. 

Here's what the cited content looks like:

✅ Original
↳ The vast majority of what AI cites is written by the person posting it, not recycled from someone else.

✅ Educational 
↳ Content that answers a real question clearly and directly.

✅ Consistent 
↳ Authors whose content gets cited show up regularly, not occasionally.

✅ Credible
↳ Real people with genuine expertise in a specific topic or field.

A few things worth acting on immediately:

1. Use the exact language your customers search for in your taglines. 
↳ AI matches conversational queries instead of keywords.

2. Build authority content around your core area of expertise. 
↳ If you consistently own a topic, AI will associate you with it.

3. Write posts that answer specific questions directly. 
↳ Not thought leadership for its own sake, but answers to real problems.

This is the marrying of two spaces I've believed in for a long time.

Build a strong personal brand on LinkedIn,  
Create content that genuinely helps people,  
And answer the questions your customers are actually asking...

This is still the best strategy for growing an audience.

It just turns out it's also the best way to show up in AI responses. 

If you've been posting on LinkedIn, you have an enormous head start.
But even if you start now, the window is still wide open. 

The first step is knowing where you currently stand in AI search. 

Most businesses are completely in the dark on this.

Searchable has a free visibility report that will tell you in minutes: https://lnkd.in/gQTVD-CW

Are you posting on LinkedIn consistently? 
What's holding you back? 

Leave a comment below with your thoughts. 

♻️ Repost to help your network understand what's changing in AI search.
And follow Chris Donnelly for more on building visibility in the age of AI.

84% of people have never used AI. That's quite shocking.

Here’s how you can take advantage of this: 

There are 8.1 billion humans on the planet. 

Of those, around 1.38B (16%) use a chatbot. 
And between 15-25M (~0.3%) pay ~$20 per month to use AI regularly. 

Of course, it's a bit skewed as some countries do not have the tech yet. 

But it's still huge if you think about the competitive advantage. 

When you're in the AI space, it might feel like you're falling behind. 

But I like to think of it in a different way...

The vast majority of people haven't even touched AI.

And as someone who has built an AI start-up to over $1.5m ARR in 60 days...
This is where we are headed... And fast. 

(It's happening faster than any other tech development in history.) 

That means if you can start seriously building with AI, 
You'll be miles ahead. 

That's what we did with my new business Searchable.
We took advantage of this rising tide and went all in. 

And it's easier than it sounds. 

All you need is to start learning and applying those lessons every day. 

Choose 2-3 tools and become very knowledgeable about how they work. 
Then start to implement them to automate parts of your business. 

It can be messy at first, but the point is you're getting started. 

ChatGPT has ~800m monthly active users.
And look at this graph, it's only the beginning. 

If you can get out ahead of this, the implications will be massive. 

This is true of building your business and getting your name out there. 

We've seen the rise of people asking ChatGPT questions, rather than Google.

Now, when they shop, they get immediate and direct answers.
As opposed to a wave of blue links...

The businesses that position themselves now will benefit from this shift. 

But the window won't stay open forever. 

Most of your competitors are still figuring out if AI is a fad.

You can be the one who's already ranking in ChatGPT when they finally show up.

If you want to see where your business ranks in AI search right now, 
Try Searchable's AI Agent: https://lnkd.in/gVwCJJDX

It's a free tool you can ask any questions RE SEO, AEO, or GEO.

That will be your first step to capturing millions of clicks.

♻️ Repost if this shifted your perspective on AI.
And follow Chris Donnelly for more practical insights like this.

Relying completely on Google SEO is a thing of the past. 

AI citation should be your focus:  

99% of marketers are still optimising for Google. 

Meanwhile, ChatGPT, Perplexity, and Claude are reshaping search.

(If you want to quickly check how they are impacting your website, 
We have a free agent you can try: https://lnkd.in/gasKu7jB)

Each AI engine handles citations differently. 
Here's how to optimise your content for all three: 

ChatGPT: The Volume Engine
↳ Citations appear in separate "Sources" panel
↳ Needs authoritative domain signals
↳ Loves structured FAQ formats
↳ Target high-volume topics with current data

Perplexity: The Transparent Engine
↳ Shows inline citations with direct links
↳ Prioritises recent, authoritative sources
↳ Needs precise, quotable statements
↳ Creates actual referral traffic

Claude: The Context-Aware Engine
↳ Focuses on well-reasoned content
↳ Prefers detailed methodologies
↳ Values balanced, objective viewpoints
↳ Targets professional use cases

The Cross-Platform Strategy:
Create content that works for all three:

→ Lead with clear, quotable statements
→ Include comprehensive background
→ Add detailed methodology
→ Use structured headings and data

Citation Readiness Checklist:
✅ Author credentials displayed
✅ Publication date prominent
✅ Sources documented
✅ Statistics verified
✅ Scannable formatting
✅ Regular updates scheduled

Weekly Actions:
✅ Test your brand in all three systems
✅ Screenshot citation appearances
✅ Track competitor mentions
✅ Update underperforming content

Proactive businesses won't wait until they're already behind. 
They'll start optimising for AI now to dominate visibility all year. 

While your competitors are still focused on Google, you'll already own: 

→ Traditional search results
→ AI Overview features
→ ChatGPT recommendations
→ Perplexity citations

If you want to see where your business stands, 
Try the FREE agent out today: https://lnkd.in/gasKu7jB

The shift to AI search is happening faster than expected. 

How are you preparing for the new era of search? 

----

📌 If you want a high-res PDF of this sheet:

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2. Like the post.
3. Repost to your network.
4. Subscribe to:https://lnkd.in/eUTCQTWb

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