Your success, my mission | 3x founder & CEO | Former CIO $4B company | DEIB ally | Sharing 24 years of hard-earned leadership & self-mastery wisdom

My purpose is to inspire and empower individuals to unleash their potential and create a positive impact in the world.

I believe success is a byproduct of helping others, and the best leaders create other leaders.

When you:
set a clear vision,
lead by example, and
empower your people,
they give you their best
and you all win together.

🔭 Former Corporate Exec | 🌱 Entrepreneur | 💡 Founder | 📚 Lifelong Learner

After 22 years of corporate life and reaching the pinnacle, I stepped off the high-wire to begin a new chapter.

Trading the executive suite of a $4B global powerhouse for the excitement of entrepreneurship, I'm now spreading knowledge, innovation, and transformation.

Through 5 major career transitions, I evolved from a VP of Marketing & Sales to Division President, and ultimately, CIO.

But behind every business transaction, there's a face. I firmly believe that people are the heart and soul of any endeavor. I owe my success to the great teams I've been a part of and the wise mentors who guided me. My advice for aspiring leaders:

Be bold.
Be curious.
Be authentic.
Be respectful.
Be transparent.
Be growth-minded.
And success will follow.

Today, as an entrepreneur, I've swapped corporate structure for startup passion, partnering with my wife as co-owners of a holding company, founding multiple business ventures, crafting 3 new brands, consulting growing companies, and extending my love of mentoring into coaching.

In between, you’ll find me nurturing my four personal passions: learning, writing, traveling, and gardening. They keep me rooted and help me grow. After all, isn't life one big, beautiful garden? Here’s to growing together! 🌱

Justin Wright

I've seen "leaders" throw their team under the bus.

In front of coworkers.
In front of clients.
Without hesitation.

It made me realize something powerful:

If you don't defend your people,
you don't belong in leadership.

Period.

True leaders know:

➟ Your team's success is your success
➟ Their growth and achievements are your legacy
➟ Their trust is what makes you a leader, not your title

What does it mean to defend your team?

It's not about making excuses
or lowering your standards.

It's about:

✅ Fighting for their growth
✅ Protecting them from burnout
✅ Shielding them from toxic politics
✅ Offering support without micromanaging
✅ Being their voice when they're not in the room

The best leader I ever had taught me this.

When our team made mistakes, she'd say:
"That's on me. We'll fix it."

When we succeeded?
"My team did all the work. I just cleared the path."

She held us to high standards.
Gave tough feedback when needed.
But always had our backs.

Know what happened?

We gave everything for that team.
Grew faster than ever.
Achieved things we never thought possible.

Because we knew she'd be there.
Supporting. Defending. Believing.

Remember:

Anyone can manage tasks.
Real leaders develop people.
And you can't develop what you don't defend.

So choose wisely.
Your team is watching.
And they'll never forget.

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Your success, my mission | People-first leadership + Emotional intelligence + Self-mastery | CEO @ Polished Carbon | Former CIO $4B company | DEIB ally

Most people think they’re great listeners.
But they’re stuck at level 2.

They nod.
They make eye contact.
They wait for their turn to speak.

But they’re not really hearing you.

The difference between good leaders and great ones?

They’ve mastered the art of real listening.

Because if you can’t listen, you can’t lead.

You miss what your team isn’t saying.
You miss what your clients really need.
You miss the chance to build trust (before you need it).

Great listening isn’t passive.
It’s not about being quiet.
It’s a skill.

And most people are at the bottom of the scale.

Here are the 5 levels of listening:

1/ Waiting to talk

You’re quiet, but only because you’re thinking about what to say next.

2/ Hearing the words

You catch some of it, but your attention drifts.

3/ Understanding the message

You’re focused. You listen to understand, not just to reply.

4/ Recognizing emotions

You show empathy. You sense how they feel, not just what they say.

5/ Hearing what’s unsaid

You're fully present. You pick up on tone, hesitation, and the hidden needs beneath the words.

Leaders who reach level 5?

They build trust faster.
They strengthen relationships.
They make people feel seen and safe.
They diffuse tension before it explodes.

You don’t need to talk more to lead better.

You need to listen deeper.

Which level are you leading from?

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Thanks!

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Even loyal people have breaking points.

They don't quit in a day.

They leave after being pushed too far, too often.

Loyalty isn't endless. It's earned daily.

Watch for warning signs like these:

The once-vocal team member who stops speaking up
The advocate who no longer defends the company
The eager volunteer who stops raising their hand
The team player who suddenly works alone

By the time they hand in their notice,
they checked out long ago.

The real problem?

Too many bosses take loyalty for granted.

🚫 They push too hard
🚫 They ignore good work
🚫 They promote toxic "performers"

What they don't realize:

✅ Each ignored concern weakens relationships
✅ Each broken promise chips away at loyalty
✅ Each missed "thank you" damages trust

The most dangerous words in leadership:

"They'll never leave. They're too loyal."

Remember this truth:

Everyone has a tipping point where 
self-respect outweighs loyalty.

And once they stop caring, no money
or title will win them back.

Treat loyal people like the gems they are.

Before they decide you don't deserve them.

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I used to think top performers had some secret talent.

Now I know it's the simple things.

Anyone can do these.
No degree or title required.
Just choices you make every day.

12 things that require 0 talent:

1. Getting shit done
2. Having integrity
3. Keeping your word
4. Showing up on time
5. Bringing solutions, not problems
6. Bringing good energy
7. Being coachable
8. Cheering for others' wins
9. Making others feel heard
10. Asking how you can help
11. Finishing what you start
12. Staying humble

No special skills needed.
No expensive training.
Just decisions.

The person who shows up on time every day?
They show respect and build trust.

The person who finishes what they start?
They're someone you know you can count on.

Success isn't complicated.

It's doing the simple things most people won't.

P.S. What would you add to the list?

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The quietest person on my team changed everything.

She never spoke first. Or second. Or third.

But when she did? The whole team listened.

Her words were few, but they cut through the noise.

She'd wait until the end of meetings, then say:

"Have we considered...?"

And suddenly, our "perfect" plan had holes.

Or she'd ask:

"What if we...?"

And our good idea became great.

She taught me a valuable lesson:

Leadership isn't about being the loudest.

It's about listening to every voice.
And making them count.

As leaders, we need to:

• Create pauses for reflection
• Invite the quiet ones to speak
• Value quality of words over quantity

Because sometimes, the most impactful voice
is the one you almost don't hear.

The next big idea might be hiding behind
a shy smile or a thoughtful silence.

Give it room to emerge.

True wisdom often whispers.

Are you creating space for it to be heard?

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I'm thankful for the leaders who gave me
a chance when all I had to offer was a
positive attitude and hunger to learn.

No fancy degree. No impressive resume.

Just potential they chose to see.

They didn't ask me to prove myself first.

They believed in me before I believed in myself.

Those leaders:

• Shared knowledge without making me feel small
• Celebrated my small wins like they were huge
• Let me fail and framed it as learning
• Saw my growth, not just my gaps

They shaped who I am today.

Not because they were perfect.
But because they were present.

They gave me the one thing money can't buy:
A genuine opportunity to grow.

So here's my challenge to you:

Be that leader for someone else.

Give someone a chance who has more
hunger than credentials.

See potential, not just polish.

Open a door that once felt closed to you.

Because the best way to honor the leaders
who believed in you?

Is to become one for someone else.

That's how we all rise together.

P.S. What's one thing a great leader did
that you'll never forget?

♻️ Agree? Repost to inspire your network too.
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Thank you!

You can't control much in life
(but these 22 things you always can):

1. Your Attitude
Choose to have a positive outlook.
 
2. Your Integrity
Stick to your values, even when it's hard.
 
3. Your Courage
Face your fears and grow.
 
4. Your Kindness
A small act can change someone's day.
 
5. Your Influence
Be the leader you'd want to follow.
 
6. Your Actions
Make decisions you'll be proud of later.
 
7. Your Boundaries
Say no when you need to.
 
8. Your Effort
Push through when it gets tough.

9. Your Circle
Surround yourself with supportive people.
 
10. Your Self-Belief
Believe you can, and you will.
 
11. Your Excuses
Kill them before they kill your dreams.
 
12. Your Goals
Set them high to inspire your growth.
 
13. Your Focus
Choose where you direct your attention.
 
14. Your Limits
Break them, then set new ones.
 
15. Your Time
Prioritize what matters most to you.
 
16. Your Words
Speak positively to yourself and others.
 
17. Your Self-Care
Make time for yourself every day.
 
18. Your Silence
Speak up, even when it's unpopular.
 
19. Your Inner Critic
Put it in its place.
 
20. Your Mindset
Shift from fixed to growth thinking.
 
21. Your Purpose
Align your actions with your mission.
 
22. Your Gratitude
Count your blessings, no matter how small.

And remember, even though you can't control
what you feel...

You do get to choose how you respond.

Your power starts and ends with you 💪.

Master these 22, and watch your whole world transform.

You're not a passenger in life.

You're the driver.

P.S. Which of the 22 is most important to you?
What would you add that I missed?

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P.S. Want a PDF of this cheat sheet?
Get it free: brilliancebrief.com

It's so important to know when to leave.

The job.
The party.
The relationship.

Most people stay too long in situations that drain them.

They think leaving means giving up.

But sometimes, leaving is the bravest thing you can do.

I learned this the hard way.

I stayed at a toxic job for a year longer than I should have.
Why? Because I thought I could fix it.

I thought if I just...

Stayed later
Worked harder
Proved my worth

...things would change.

They didn't. But I did.

I became anxious. Exhausted. Resentful.

Until one day, I realized:

Staying wasn't loyalty. It was self-sabotage.

The strongest people I know have mastered 1 skill:
They know when to walk away.

It takes emotional intelligence to recognize:

When your values are being compromised
When your energy is being drained
When your growth has stopped
When respect has left the room

And it takes courage to act on that knowledge.

I wish someone had told me sooner:

You don't need a reason to choose yourself.
You don't need permission to protect your peace.
You don't need to stay anywhere that makes you small.

The right people will understand.
The wrong people will try to guilt you into staying.

That's how you know you're making the right choice.

Your EQ isn't just about understanding others.
It's about knowing yourself well enough to honor your needs.

Sometimes the most powerful thing you can do is simply leave.

And create space for something better.

♻️ Agree? Repost to inspire someone in your network.
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Thank you!

Promoting a toxic manager is a huge mistake.

(It starts with ignoring bad behavior.)

Toxic managers can ruin your team & culture
long before you see the damage in numbers.

Leaders, do this instead:

💡 Address toxic behavior,
no matter the performance.

Protect your best people and your culture.

This approach will keep your team strong,
and ensure long-term success.

Don't let short-term gains blind you.

Your company’s future depends on it.

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P.S. Have you ever seen a toxic person
get promoted just because they
"made their numbers"?

8 phrases you hear in a kind workplace:

1. "How are you really doing?"
And they actually want to know.

2. "Take the time you need."
Life happens. They get it.

3. "I noticed your hard work."
Your effort matters, not just results.

4. "What do you think?"
Your opinion is valued.

5. "That must have been difficult."
They see your struggles.

6. "I've got your back."
And they mean it.

7. "Let me help you with that."
Without you having to ask.

8. "We'll figure it out together."
No blame. Just solutions.

These phrases build cultures where people:

Want to show up
Do their best work
Support each other
Feel safe to speak up

Kindness isn't soft.

It's what makes people stay
It's what makes teams strong
It's what makes work worth it

Words matter.

They either build people up
or tear them down.

Choose wisely.

P.S. What's a kind workplace phrase you'd add?

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Positions are temporary.
Ranks and titles are limited.
But how you treat people will
always be remembered.

Want to leave a lasting impact?

Lead with generosity.
Serve with humility.
Act with integrity.

And treat everyone with kindness.

These are the true measures of success.
Not cars, clothes, cash or clout.

Your degrees may impress for a moment.
But your character defines your legacy.

Make people feel:
➟ Valued, not used
➟ Respected, not judged
➟ Cared for, not dismissed
➟ Understood, not ignored 

That's how you'll be remembered.
Not for what you had, but who you were.
Not for what you took, but what you gave.

Leave people better than you found them.
And you'll build a legacy that lasts.

Maya Angelou said it best:

"People will forget what you said, 
they will forget what you did, 
but people will never forget 
how you made them feel."

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The most powerful leadership tool costs $0.

(And you already have it.)

Kindness.

Most people think success comes from being tough.

From pushing harder.
From demanding more.

But here's what the research shows:

Teams led with kindness are...

➟ 70% more engaged
➟ 40% more resilient
➟ 21% more productive 
➟ 4x more likely to stay

Because kindness isn't weak. It's a strength multiplier.

It transforms average teams into exceptional ones.

Think about it:

When someone shows you kindness at work,
you feel seen.

Valued.

Ready to give your best.

That's why great leaders practice these daily:

• They ask real questions, not just "how are you?"
• They defend people who aren't in the room
• They celebrate others' wins like their own
• They respect boundaries and off-hours
• They lead with empathy, not authority
• They offer help before being asked
• They include the quiet voices
• They share knowledge freely
• They give credit generously

The truth?

Leadership isn't about power.
It's about impact.

And nothing impacts people more than genuine kindness.

Make kindness your competitive advantage.

Your team will thank you.
Your results will show it.
Your legacy will prove it.

Want to transform your workplace?

Start with kindness.
The rest will follow.

P.S. How do you show kindness at work?

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Want PDFs of my 99 best cheat sheets?
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I made my worst leadership mistake on day 1.

I was so proud of that promotion.

Now I'm in the spotlight, I thought.

Until I eventually learned...

Leadership is all about shining a light on others.

When you become a leader, your impact is
no longer measured by what you produce.

It's now measured by how you help
others grow and reach their potential.

Your greatest achievement becomes
your team's success, not your own.

You see, leadership isn't about:
➟ Being the loudest voice in the room
➟ Taking credit for your team's work
➟ Having an answer for everything

Instead, it's about:

➟ Amplifying the quiet voices
➟ Celebrating your team's wins
➟ Creating space for their growth

Great leaders invest in their people daily.

They see potential before others do.

They push you when you need pushing.
And support you when you need supporting.

Try asking your team:

"What's one obstacle I can remove
for you this week?"

"What skill do you want to develop next?"

When someone doubts themselves,
remind them of their past wins.

Their hidden strengths.

A single "I believe in you" can change everything.

Because at its heart, leadership is simple:

Your job isn't to be the best person on the team.

It's to bring out the best in everyone else.

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The human brain has 6 gears.
Most people never shift past 2nd.

Bloom's Taxonomy gives a clear guide.
Here's how to access all 6:

REMEMBER is 1st gear.
We all start here, memorizing facts.
It's essential, but just the beginning.

UNDERSTAND is 2nd gear.
Being able to explain concepts clearly.
Many of us get comfortable here.

APPLY is 3rd gear.
Where knowledge turns into action.
Where real growth begins.

ANALYZE is 4th gear.
Breaking big problems into smaller pieces.
Seeing patterns others miss.
This is where strategic insights form.

EVALUATE is 5th gear.
Making smart decisions backed by clear thinking.
Choosing the best path forward.
Leaders thrive here.

CREATE is top gear.
Where new ideas come to life.
Where solutions to old problems are born.
The space for innovation.

The beautiful thing?

Every gear builds on the one before it.

Each level makes you more capable.
More valuable to yourself and others.

Most haven't been shown how to shift gears.
But it's possible for anyone.

Your brain is incredible.

It can do so much more than you think.

Ready to level up?

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Your title doesn't make you a leader.
Your behavior does.

Let that sit for a second.

Leadership isn’t a role.
It’s not a LinkedIn headline.
And it’s definitely not something you're promoted into.

It’s what you do.

Before the promotion.
Before the recognition.
Before the raise.

Leadership is:

➟ How you think
➟ How you show up
➟ How you treat people
➟ How you respond under pressure

No one taps you on the shoulder and says:
“Okay, now you’re allowed to lead.”

You decide.
Then you act.

And funny enough?

That’s exactly when the titles start catching up.

Here’s how real leaders get noticed:

— They take initiative
— They speak up when it’s uncomfortable
— They give credit and take responsibility
— They elevate others, not just themselves
— They lead before they’re given authority

You don’t need a big title to lead.
You need a bigger mindset.

Start with how you behave today.

In meetings.
On projects.
With your peers.
When nobody’s watching.

Because if you’re waiting for permission to lead?
You’re already behind.

Lead now.
The rest will follow.

P.S. What’s one way you’ve shown leadership without the title?

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I made a BIG mistake in my first leadership role.

I treated every team member
exactly the same way.

What worked for my more senior employees
completely frustrated the younger ones.

And what motivated my Millennial teammates
made the Boomers uncomfortable.

Here's what I learned:

Great leaders don't use a one-size-fits-all approach.

Some team members appreciate daily feedback.
Others prefer monthly check-ins.

Some want detailed instructions.
Others need creative freedom.

Some love collaborative brainstorming.
Others do their best thinking alone.

The secret?

Get to know each person as an individual.

Ask them:
• When do you do your best work?
• How do you prefer to communicate?
• What support do you need to succeed?
• What kind of feedback helps you grow?

Because leadership isn't about → your ← style.

It's about adapting to help each person thrive.

Instead of treating everyone equally.

Treat them individually.

P.S. What's your best tip for leading
different generations?
Share in the comments. 

♻️ Find this valuable? Repost to help other leaders.
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Want a PDF of my Generations Cheat Sheet?
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I used to think leadership was all about your title.
Now I know it's about how you make people feel.

11 signs you're a leader others (actually) want to follow:

01/ You defend them when they're not in the room.
02/ You give credit in public and coach in private.
03/ You fight battles they don't even know about.
04/ You shut down toxicity before it spreads.
05/ You see their potential before they do.
06/ You make their success your priority.
07/ You stay kind when times get tough.
08/ You apologize when you mess up.
09/ You show up when it matters.
10/ You let them outgrow you.
11/ You keep your promises.

I've known "leaders" with fancy titles
who made me feel invisible.

And others who led by influence 
and changed entire careers.

The difference?

One only cared about their position.
The other cared about their people.

Here's what real leaders know:

Your team's success is your success.
Their growth is your legacy.
Their trust is what makes you a leader.

Not your title.

Be the leader who makes people believe
in themselves.

That's the kind of impact that lasts forever.

♻️ Repost to inspire a leader in your network.
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Want PDFs of my 99 best cheat sheets?
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I managed teams for 10 years before I learned
this important truth:

Empathy isn't a "soft skill."

It's your most powerful leadership tool.

I once had a top performer who was
missing deadlines.

Instead of asking "Why isn't this done?"

I asked "How can I support you?"

Turns out, she was dealing with family
health issues but was afraid to speak up.

That one conversation changed everything.

8 ways I learned to show empathy at work:

— Listen without jumping to fix things
— Be flexible when life throws curveballs
— Make time for non-work conversations
— Give praise in public, feedback in private
— Create space where no question feels stupid
— Support mental health days, not just sick days
— Ask how you can help, not why things aren't done
— Treat your team like people first, employees second

When you lead with empathy,
productivity and loyalty naturally follow.

You don't have to choose between being human
and being successful.

The most effective leaders are both.

Because at the end of the day,
people don't leave bad jobs.

They leave environments where they don't feel
understood or appreciated.

Want to transform your team?

Start with empathy.

It's the investment that pays the highest returns.

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I spent 7 years studying what separates
great leaders from everyone else.
(The answer shocked me.)

It wasn't charisma or intelligence.
It wasn't experience or credentials.

It was mastering a specific set of competencies
that anyone can learn.

You see, no one's a born leader.

You have to build it. One skill at a time.

The best leaders aren't naturals.
They're practitioners.

They know that self-awareness beats ego.
That emotional intelligence beats IQ.
That authenticity beats authority.

And it starts with leading yourself.

↳ Before you can inspire others
↳ Before you can drive change
↳ Before you can build culture

You must master the mirror.

Most people get this backwards.

They try to lead teams without building trust first.
They attempt to inspire without a clear vision.
They push for results without recognition.

And they wonder why it feels so hard.

Here's what actually works:

Start with one skill.
Practice for 30 days.
Then add another.

Small actions compound into transformation:

➟ Ask for feedback (even when it stings)
➟ Celebrate failures that taught you something
➟ Replace "You should..." with "What do you think?"

The best leaders aren't the loudest.
Or even the smartest.

They're the ones who do the work.

Your future team is waiting for
the leader you're becoming.

And they deserve the best version of you.

P.S. Which competency is hardest to master?
I'd love to hear your perspective.

♻️ Repost to help a leader in your network.
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Want a PDF of my 15 Leadership Competencies cheat sheet?
Get it free: BrillianceBrief.com

Emotional Intelligence is a superpower at work.

Why does it matter so much?

95% of top performers have a high EQ.

First, let's clarify what it's not:

• It's not avoiding difficult conversations
• It's not brushing off what others say
• It's not thinking you're always right
• It's not wearing a "mask" to work
• It's not reacting without thinking
• It's not caring just about profits
• It's not jumping to conclusions
• It's not ignoring how you feel

Here's what it really is about:

• Knowing yourself well
• Being a calming presence
• Having empathy for others
• Building a culture of respect
• Keeping your emotions in check
• Handling disagreements smoothly
• Making it easy for everyone to speak up
• Being happy for others when they do well

If you want to be a top performer at work,
work on your Emotional Intelligence.

➟ It makes work more satisfying.
➟ It helps you lead better.
➟ It makes your team stronger.

Elevate your EQ.
Your career will thank you for it.

Find this helpful? Repost for others ♻️. Thanks!

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Dan Prudhomme

Senior Director

Futuri

Futuri empowers broadcasters, digital publishers, and content creators with AI-driven solutions that maximize audience engagement and revenue. 

With 20+ patents in Al, broadcast technology, and public safety, we help companies stay ahead in a rapidly evolving landscape.

Director of Partner Success

Segment Sage

Your audience isn’t random. Your strategy shouldn’t be. Segment smarter. Convert better. Scale faster.

Join 12,000+ service-based pros syncing message, moment, and market to turn audience signals into sales.

Writer

Rollins College

Areas of Specialization: Integrated Digital Marketing; Sales & Business Development 

Sample course taught: Fundamentals for Digital Marketing; Social Media Marketing for Impact

Adjunct Professor

HomePros

A multimillion-dollar enterprise with national reach and a robust digital presence. We connect businesses with homeowners, delivering community savings through integrated strategies. Key solutions include programmatic display, video (OTT/CTV), email, and SEO.

Vice President, Digital Strategy & Ops

Trade association representing the local broadcast television industry.  Responsibility for revenue generation across platforms, partner acquisition, integrated sponsorships and conferences. 

Areas include Linear, Digital, AdTech, MediaTech and OTT/CTV.

Senior Director, Partnerships

DirectiveGroup Digital Marketing Agency

Business-strategy driven marketing and sales enablement agency that delivers complete solutions for B2B and B2C companies looking to develop regional, national or global audiences for their products or services. 

Technology solutions and online marketing are provided for manufacturing, industrial and technology-based companies as well for SaaS and eCommerce businesses.

Cox Media Group

Consultative and proactive leader responsible for the CMG Orlando multimillion digital solutions sales operations, retention and fulfillment plan.  Drive the execution of strategic planning, facilitiating the process to clearly articulate client companies' vision, mission, value proposition, brand architecture and positioning. Lead a cross-functional team in implmenting post sales strategies to maintain revenue goals. Coordinated creative campaigns and programmatic buying to support cross-promotion efforts. 
•	Grew and retained annual budget by 25% year-on-year.
•	Led one platform migration for Operative and the billing system transition with it.
•	Modified and enhanced campaign breakdown and rate feedback to maximize margin.
•	Team generated reports that told a story by leveraging data to impact ROI.

Director, Digital Sales Operations

Consultative and proactive sales leader responsible for the CMG Orlando TV multimillion digital revenue and operations fulfillment plan.  Lead a cross-functional team in implementing pre and post-sales strategies to maintain and grow revenue.  Coordinated creative campaigns and programmatic buying to support digital cross-promotional efforts.  Developed advertising sales presentations. Grew wftv.com Home Experts. Shaped digital marketing and leveraged Local Solutions powered by CMG Orlando. Collaborated with research, marketing, news, production and CMG Orlando Radio.  

Led national revenue from Centro for Cox Media Group TV and grew to 8 figures. 

Ushered sales strategies, facilitated sales negotiations, pursued new business development opportunities, directed needs analyses and account consultations- contributing to YOY ad revenue increases.  
•	Grew annual budget by 25-30% on average year-on-year.
•	Designed and implemented processes and systems to grow revenue 289%. 
•	Led three platform migrations including DSM/XSM, one billing system for WideOrbit and two content management migrations including Lakana. 
•	Modified and enhanced campaign breakdown and rate feedback to maximize margin.

Director, Digital Sales

Cox Television

WFTV/WRDQ/wftv.com

Led pre-sales strategies, facilitated sales negotiations, pursued new business development opportunities, directed needs analyses, managed fulfillment and account consultations-contributing to YOY ad revenue increases and post-sales optimizations. Budget revenues were up by 15 percent year-on-year.

Internet Sales Manager

Internet Broadcasting

Sold multi-million in advertising to key IB broadcasting partners including CNN, ABC, NBC Universal, Cox Television, Meredith Broadcasting, Post-Newsweek Stations, McGraw-Hill Broadcasting, and Hearst-Argyle TV. Liaised with top interactive agencies including Nurun, Avenue A/Razorfish, Moxie Interactive, Modern Media, Centro, Carat, Fitzgerald & Co., Crispin Porter and Bogusky, Sapient, and Media Two, developing strategic relationships with the C-Suite. 

Grew revenues through Integration, Sponsorships, Niche Targeting, Rich Media, Ad Banner Development/Optimization, Consumer Promotions, and TV/Web convergence campaigns. Conceptualized and implemented new and renewal ad strategies and revenue goals.
•	Orchestrated the successful launch of the Southeast and the Mid-Atlantic offices, responsible for 50% revenue growth.
•	Produced half a million dollars in first seven months and just under one million in revenue the first year.

Senior Account Executive

Cox Newspapers

The Atlanta Journal-Constitution/ajc.com

Established, nurtured, and sustained strong relationships with key decision-makers at national agencies/clients, including Paramount Pictures, Equifax, Verizon Wireless, Simon Mall Group, Woodruff Arts Center, Razorgator (formerly Encore Tickets) and South Carolina, North Carolina, and Tennessee Tourism. 

Promoted to chief point-of-contact for the Centro account's campaigns and RFPs. Grew, maintained and handled 7 figures. 

Provided overall management and support for retail territory team of 80 in four departments including Account Executives, Sales Managers, Account Reps, and Online Account Execs alongside multimillion dollars in revenue. Developed and implemented effective sales tools - Health Awareness, Online Movie/Education Showcases.
•	Grew annual budget nationally 65% year-on-year and locally 50% year-on-year.
•	Online Salesperson of the Year (SPOTY) for outstanding leadership and revenue, 2006.
•	Awarded Salesperson of the Quarter (3 times) and Salesperson of the Month (4 times).

Online Account Executive

•	Grew annual budget by 15% year-on-year.
•	Awarded Salesperson of the Quarter (2 times) and Salesperson of the Month (6 times).

Account Executive

Helping business services fix audience misalignment to maximize ad performance & ROI.

With deep expertise in sales-driven segmentation, digital marketing, and strategic business development, I help businesses turn audience signals into revenue using intelligent targeting & precision marketing.

I ensure every venture is executed with the right team, the right data, and the right strategy. I leverage research and industry tools to drive business growth—without increasing costs.

What I Bring:

🎯 Industry Expertise: Proven track record in advertising, media, and digital strategy, leading high-impact revenue growth for brands, agencies, and SMBs.

🎯 Revenue Impact: Scaled budgets by 25-30% annually and drove 289% revenue growth using precision targeting & segmentation.

🎯 Strategic Leadership: Led digital transformation across traditional & digital sales, optimizing campaigns for maximum ROI.

I help businesses align audience insights with sales outcomes, ensuring their marketing is data-driven, strategic, and profitable.

➡️Follow for insights on audience segmentation, digital strategy, and business growth.

➡️Let’s connect!

You don’t need more leads. You need fewer steps.


Most service pros think their pipeline is slow because demand is down. But the real issue is simpler. Your path is confusing your buyers. 

Here’s how misalignment kills traction:
• Too many options -> buyers freeze
• No clear next step -> buyers drift
• Slow proposals -> buyers forget
• Conflicting messages -> buyers lose trust
• One path for all -> wrong buyers move, right buyers wait 
• No sequence for silent buyers -> quiet intent dies

You don't fix this with more ads. Or more posts. Or more traffic.
You fix it by removing friction from the path.

Right message. Right time. Right next step.
That’s the difference between a busy pipeline and one that actually converts.




 Follow Dan Prudhomme 🧭 for Signals Into Sales
 Segment Sage | dcprudhomme.me

Dan Prudhomme 🧭

Marketing & Sales Segmenter | Aligning message, market & buyer path for service pros, trades & agents | Smart targeting. Clear messaging. Simple steps that close more deals.

Mindset doesn’t move your business forward. Clarity does.


You can be positive. You can grind harder. You can push the team all you want. But if you’re targeting the wrong customers, your message isn’t clear, or your next step isn’t obvious, your effort leaks instead of grows.

Most service pros don’t have a mindset problem. They have a clarity problem. When the right people know what you do,
why you’re the best choice, and exactly what to do next, you don’t get motivation. You get momentum.

Right segment. Right message. Right path.
 
That’s how service pros turn steady work into real growth.





If this hit you, follow Dan Prudhomme 🧭 + share.
Clarity. Alignment. Real growth.

Clarity Creates Momentum.

River Pools didn’t scale by selling harder. They scaled by telling the truth.


While competitors hid their pricing, River Pools published it.

While others chased more leads, they clarified one message. While the industry got louder, they got clearer.

And that’s when everything changed.

When the recession hit, the phones went silent. Leads dried up. Fear took over.

Marcus Sheridan could’ve doubled down on ads or discounts.

He instead aligned. He synced himself first - calm, transparent, intentional - and the business followed.

One article changed the entire trajectory:
“How much does a fiberglass pool cost?”

That clarity did more than campaigns ever did:

-> Most-read pool article in the world
-> 80%+ of buyers read it before calling
-> Franchise expansion
-> Trust restored
-> Consistent demand
-> Predictable growth

Here’s the contradiction service pros ignore: You grow faster by answering what others avoid. Clarity becomes your competitive edge.

Self Sync always comes before sales sync. Alignment -> traction -> profit.

Builders don’t chase everything. They choose what compounds.

Which part of your business needs clarity right now - message, audience, or path? 






♻️ Share if clarity > clutter
➕ Follow Dan Prudhomme 🧭 for alignment, signals, and growth
🌐 dcprudhomme.me

Most teams think they need a new audience. They don't.


They just keep talking to a segment that doesn't exist. 

A local roofer thought he had a lead problem, but 27 buyers had clicked his schedule inspection link twice with no follow-up step on the page. Not an audience issue. It has an alignment issue. 

Sync with the buyers who are already showing behavior, and the path fixes itself.

Which behaviors are real buyers showing today? 




If this helped, follow Dan Prudhomme 🧭+ share.

When 4 companies under one parent brand all use the same marketing message…
 

Different products. Different audiences. Different goals. Same copy.

The problem is that you didn’t align your message. You flattened it.

Shared strategy ≠ shared script.

Each brand needs its own segment, voice, and buyer path. One-size-fits-all messaging doesn’t scale clarity. It kills it.

Align the intent, not the tagline.





♻️ Share if you’ve seen corporate copy-paste kill great positioning.
➕ Follow Dan Prudhomme 🧭 for signals that align.
🌐 dcprudhomme.me

If customers can’t see the next step, they won’t take it.


This picture is every buyer path I audit:
• Steps are there
• But buried
• Hard to follow
• Easy to quit

You don’t need more leads. You need a path people can actually walk.

Clean the steps. Give one clear action. Watch your close rate jump.

Simple wins.




If this helped, follow Dan Prudhomme 🧭 + share.

Someone told me last week, “I thought you were asking for something different.”


No conflict. No issue. Just a tiny misunderstanding caused by one unclear line.

And it hit me. This is exactly how most businesses lose buyers.
Not because the offer is bad. Not because the audience is wrong.
But because the message wasn’t crystal enough for someone to move.

Message alignment isn’t louder. It’s cleaner. Clear words create confident buyers.

If one unclear sentence can stall a job, imagine what unclear follow-up does. What needs tightening first?




If this helped, follow Dan Prudhomme 🧭+ share.

Your next level of growth won’t come from adding anything. It’ll come from deleting the right thing.


Most service pros don’t have a lead problem. They have a lag problem. Tiny friction points that stall real buyers.

Delete the 6-day delay between quote and follow-up. Delete the 12-option proposal that creates confusion. Delete the “call us back if interested” message.

Growth isn’t magic. It’s math:
 Less friction -> more decisions -> more sales.

Your pipeline isn’t stuck because it’s empty. It’s stuck because the path is cluttered.





If this hit, follow Dan Prudhomme 🧭+ share.

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Justin Wright's LinkedIn Performance

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