Jeff White

Stepladder

Our work focuses on improving outcomes for medical technology companies and the patients and healthcare professionals they serve.

Healthcare brands we've worked with:

Baxter
Hillrom
McClurg Healthcare Advisors
Premier
Trially.ai


Before specializing in healthcare, Stepladder provided UX and visual design services to clients ranging from Fortune 100 companies to seed stage startups in a variety of industries.

Clients included:

Amazon
Microsoft
Motorola
Citrix
Remitly
BabelBark
Cvent
Trupanion
Bamboo Learning
Code.org
Panopto
Woot!

Founder and Head of Design

Rebls

Design & Product Management Executive for seed stage startup.

•  Developed overall product vision, brand, visual language, and
product requirements for a v1 responsive web app
•  Designed all aspects of UX, directed visual designers through
development of visual language and brand
•  Translated market insights into product requirements
•  Managed engineering team including CTO
•  Involved in all aspects of business from recruiting to fundraising

Co-Founder and Chief Product Officer

Creative Director

Designer

Amazon

Lead a team that designed & delivered 27 applications for
the Amazon Fire Phone.

•  Managed a team of 6 UX Designers
•  Established and communicated application design processes
vertically and horizontally across many Amazon teams
•  Created and evangelized OS and application-level patterns
•  Presented to executives including CEO

Interaction Design Manager, Fire Phone

Designed applications and OS experiences for the Amazon Fire
Phone.

•  Designed Phone, SMS, Email, Calendar, and Contacts
applications
•  Established process and documentation standards adopted by all
application teams
•  Created patent-pending application design frameworks

Sr. User Experience Design Lead, Fire Phone

Design Lead, Kindle for iPhone and iPad.

•  Collaborated with stakeholders to define requirements for
cross-platform experiences
•  Lead team of internal and external visual and UX designers to
deliver Kindle for iPad and several versions of Kindle for iPhone

Sr. User Experience Designer, Kindle for iOS

Designer of Kindle for iPhone v1.0 - 2.7 and Kindle for BlackBerry.

•  Designed the UI architecture, interface, and interaction flow of
applications and experiences
•  Developed conceptual diagrams, wireframes, visual mockups,
click-throughs, and prototypes
•  Designed and conducted usability tests
•  Contributed the first mobile design pattern to Amazon’s existing
pattern library
•  Presented design to the UX team, product team, and executives

User Experience Designer, Amazon Kindle

Jewelry TV

Design lead for multiple teams building enterprise web applications.

•  Guided overall product development for several internal web
applications
•  Responsible for interface and interaction design of rich internet
applications
•  Developed methodology for conducting agile user-centered
design
•  Conducted usability tests, interviews, and contextual inquiry

UI Engineer (Interaction Designer)

Premier, Inc

Business Analyst

Web Specialist

Web Content Consultant

Improving Medtech software ➤ Advancing UX careers with storytelling @ uxstorytelling.io/course ➤ UX Consultant ➤ UX Designer & Educator

In 20 years as a UX/UI designer I've shipped hundreds of apps, websites, and features for big tech companies like Amazon and Motorola all the way down to tiny startups being run from a garage. 

5 years into my career I co-published an article about Agile UX work a colleague and I were doing at a broadcast retail company.

That led to several speaking engagements, and 1.5 years later I was in Seattle presenting the design for Kindle for iPhone 1.0 to Jeff Bezos.

I worked at Amazon for 6 years where I:

→ Designed and shipped dozens of Kindle reading apps used by millions
→ Got promoted 3 times
→ Managed and lead teams
→ Worked on highly visible "special projects"
→ Presented to Jeff Bezos and other execs more times than I can remember
 
And then I got burned out. 

So to recover I co-founded a tech startup. This is not a joke. This is also probably not advice I would give to anyone. 

The startup fizzled out quickly but it was my first exposure to entrepreneurship and I was hooked.

I didn't know what to do, I just knew I wanted to continue being out on my own.

With the help of others I started contracting. Over time that grew into a 7 figure design firm called Stepladder. 

Things about Stepladder that I'm proud of:

→ Short but impressive list of long time clients. We form partnerships.
→ 100% referral based
→ 100% of clients are repeat clients
→ Experienced designers come here to have more freedom in their life
→ Younger designers come here to get started and learn

I never dreamed that I would speak at conferences, work at a big tech name, or start companies. Yet here I am 20 years later incredibly fortunate, full of gratitude, sometimes a bit tired, and having learned:

→ You can't do it alone
→ Helping people is the best part of this job

I share what I've learned over the years here on LinkedIn and work with clients at www.stepladderUX.com.

Thanks for reading.

Payan Design Studio

Design Felt Reactive. I Built Payan to Change That.

If you make something that truly helps people -
 that’s how you show you care.

So I made the leap.
 Not to freelance.
 But to build what I wished existed.
That's why I started "Payan"

A design studio that thinks like founders.
 Fast. Strategic. Outcome-first.

Founder

DesignCoffeeClub

To build a community that creates design leadership culture and practice leadership mindset to change the design education.

Founding member & Facilitator

SaaSDesign

Founding Member

Kissflow

Manager - Creative Design

-> Build teams - hire, mentor, and help individual marketing designers become a better version of themselves.
-> Manage and mentor direct reports, while leading the design for your primary product hands-on.
-> Create branding guidelines and design standardization across all of the team's products.
-> Understand how to handle creative differences between designers and yet manage consistency.
-> Understand customers and their needs through market analysis, customer research, and feedback.
-> Quickly and iteratively create wireframes, prototypes, high fidelity mockups, and detailed UI and visual design specifications for the marketing team, as well as business stakeholders and executive leadership.
-> Be resourceful and creative to overcome obstacles and turn challenges into opportunities.
-> Be a brand champion and work with marketing design on digital and out-of-home campaigns towards building a solid recognizable brand
-> Empower the team to take on individual leadership across products
-> Lead the design of useful, usable, and desirable products.

 Creative design lead - Marketing

-> Ensure the marketing design team and junior designers are producing quality work.
-> Hold a position of responsibility and have a scope for growth to other job roles.
-> Create execution plans for projects and see them through to completion.
-> Ensure the designs created are user-friendly and convey brand consistency with all projects.
-> Coordinate between marketing and design teams to ensure the smooth flow of work.
-> Working closely with various stakeholders to understand the overall messaging and come up with innovative designs to support that messaging.
-> Effectively utilize style guides, templates and be consistent with visual guidelines across all produced materials
-> Excellent team working, communication, and interpersonal skills with the ability to communicate, persuade and advise
-> Able to thrive in a fast-paced and deadline-driven environment
-> Pursue and share best practices within the department

Creative Visualiser - Marketing

Associate Director - Creative Services

Ad2pro media solutions (2adpro)

I've worked in 2ADPRO Media Solutions Chennai as a Specialist Creative Graphic Designer. 
They have clients from the US, AUSTRALIA, NEW ZEALAND, and the UK.

My responsibilities are to create innovative solutions for designing brandings, Magazines, Flyers based on the client's requirements. I’ve involved in lots of important projects such as CBBC, Myntra, Standard Fireworks. And also have driven the team to know more about Creative designing and help them to motivate them to deliver the projects on time. I also did freelancing work to challenge myself. 

Each day is a challenge for me since each of these clients has different requirements, ideas, and concepts.

Creative Specialist

Senior Creative Designer

Graphic Designer Executive

Tidels llc

Illustrating e-publishing work for Education books to Overseas clients with the reference of style sheets. we evolved into a premier digital book provider. We have over 1 million downloads in Apple, Microsoft, Amazon, Android.

Tidels LLC , 13 Brandon Road, Haverhill, MA 01832 USA

Mobile Apps Illustrator

Fostering design leadership, beyond design! 🚀 Investor(learning) | AI Powered Designer | Associate Director - Creative Services at Kissflow

Most design looks good.
Very little of "it" works.

After 20+ years in visual design including heading the creative services at Kissflow. I’ve seen one truth repeat:

Founders don’t just need design that looks nice.
They need design that moves numbers, builds confidence, and helps them pitch bolder.

That’s been my obsession:

Turning websites into growth engines
Making marketing assets perform, not just exist
Helping founders ship fast with clarity, not chaos
Blending creative systems with AI for scale

I now work closely with SaaS founders to help them go from:
“Design looks good” → “It worked.”

Now I’m on a mission:
Help 50+ AI founders grow with design they trust.

Feel free to reach out to me at - yuvi@payan.design

Cheers!

taplio

The Battle

Jeff White

Yuvaraj Muthu (Yuvi)😎

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