Jeff White

Improving Medtech software ➤ Advancing UX careers with storytelling @ uxstorytelling.io/course ➤ UX Consultant ➤ UX Designer & Educator

In 20+ years as a UX/UI designer I've shipped hundreds of apps, websites, and features for big tech companies like Amazon and Motorola all the way down to tiny startups being run from a garage. 

5 years into my career I co-published an article about Agile UX work a colleague and I were doing at a broadcast retail company.

That led to several speaking engagements, and 1.5 years later I was in Seattle presenting the design for Kindle for iPhone 1.0 to Jeff Bezos.

I worked at Amazon for 6 years where I:

→ Designed and shipped dozens of Kindle reading apps used by millions
→ Got promoted 3 times
→ Managed and lead teams
→ Worked on highly visible "special projects"
→ Presented to Jeff Bezos and other execs more times than I can remember
 
And then I got burned out. 

So to recover I co-founded a tech startup. This is not a joke. This is also probably not advice I would give to anyone. 

The startup fizzled out quickly but it was my first exposure to entrepreneurship and I was hooked.

I didn't know what to do, I just knew I wanted to continue being out on my own.

With the help of others I started contracting. Over time that grew into a 7 figure design firm called Stepladder. 

Things about Stepladder that I'm proud of:

→ Short but impressive list of long time clients. We form partnerships.
→ 100% referral based
→ 97% of clients become return customers
→ Experienced designers come here to have more freedom in their life
→ Younger designers come here to get started and learn

I never dreamed that I would speak at conferences, work at a big tech name, or start companies. Yet here I am 20 years later incredibly fortunate, full of gratitude, sometimes a bit tired, and having learned:

→ You can't do it alone
→ Helping people is the best part of this job

I share what I've learned over the years here on LinkedIn and work with clients at www.stepladderUX.com.

Thanks for reading.

Founder and Head of Design

Fostering design leadership, beyond design! 🚀 Investor(learning) | AI Powered Designer | Associate Director - Creative Services at Kissflow

Most teams don’t struggle with ideas.
They struggle with design bandwidth.

In fast-growing AI and SaaS companies, Marketing, PMM, Sales and Brand all need design at the same time.

But teams are lean. Deadlines stack up.
And internal designers get stretched across too many priorities.

That’s exactly why I built Payan.
Not as an agency.
Not as a freelancer.
But as a plug-in, flexible design partner, the extra creative capacity your team wishes it had.

Payan works like an in-house design extension:
Senior-led, fast, reliable, consistent and integrated into your actual workflow.

We support your teams quietly and cleanly:
the campaigns that need finishing,
the decks that need sharpening,
the brand that needs consistency,
the product marketing launch that needs visual creativity,
the sales team that needs pitch assets, all without adding headcount or slowing down.

What we bring:
 • Flexible design subscription (Starter, Growth, Scale)
 • Senior designers only, no layers, no handoff delays
 • Fast execution for high-volume GTM assets
 • Clean, brand-consistent output
 • AI-assisted workflows for speed & organization
 • Ready-to-use assets for marketing, sales & PMM

Where we fit:
 → Marketing: ads, campaigns, promos, socials
 → PMM: feature launches, demos, product story slides
 → Sales: decks, one-pagers, case visuals
 → Brand: assets, guidelines, refreshes
 → Design teams: overflow & production tasks

We’re here to make your team breathe easier.
 •To maintain momentum.
 •To deliver quality without friction.
 •To be flexible when you need it most.

If your team needs a flexible design partner,
DM me "SUBSCRIPTION" or check the Featured section.

Yuvaraj Muthu (Yuvi)😎

I used to design for AIBoomi (formerly SaaSBoomi) in its earlier days, when it was still SaaSBoomi.

Suresh Sambandam gave me that opportunity early on social posts, decks. The work that shapes how a community shows up and tells its story. That's how I first got close to this world. From a designer's seat.

Today I walked in as a founder.

That shift hits different when you've seen how this place is built not just what it celebrates. And watching it evolve from SaaSBoomi to AIBoomi, the same DNA is unmistakable. Just running faster now.

Suresh Sambandam Girish Mathrubootham Krish Subramanian Avinash Raghava what you've built isn't just a community. It's a proof point. That India can build, and keep building.

Grateful to have grown with it. Now building in it.

#BuildWhatsNext #AIBoomi26

Yuvaraj Muthu (Yuvi)

Flexible Design Subscription @Payan | Fast, Reliable Design Support for Tech Companies

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