Jeff White

Stepladder

Our work focuses on improving outcomes for medical technology companies and the patients and healthcare professionals they serve.

Healthcare brands we've worked with:

Baxter
Hillrom
McClurg Healthcare Advisors
Premier
Trially.ai


Before specializing in healthcare, Stepladder provided UX and visual design services to clients ranging from Fortune 100 companies to seed stage startups in a variety of industries.

Clients included:

Amazon
Microsoft
Motorola
Citrix
Remitly
BabelBark
Cvent
Trupanion
Bamboo Learning
Code.org
Panopto
Woot!

Founder and Head of Design

Rebls

Design & Product Management Executive for seed stage startup.

•  Developed overall product vision, brand, visual language, and
product requirements for a v1 responsive web app
•  Designed all aspects of UX, directed visual designers through
development of visual language and brand
•  Translated market insights into product requirements
•  Managed engineering team including CTO
•  Involved in all aspects of business from recruiting to fundraising

Co-Founder and Chief Product Officer

Creative Director

Designer

Amazon

Lead a team that designed & delivered 27 applications for
the Amazon Fire Phone.

•  Managed a team of 6 UX Designers
•  Established and communicated application design processes
vertically and horizontally across many Amazon teams
•  Created and evangelized OS and application-level patterns
•  Presented to executives including CEO

Interaction Design Manager, Fire Phone

Designed applications and OS experiences for the Amazon Fire
Phone.

•  Designed Phone, SMS, Email, Calendar, and Contacts
applications
•  Established process and documentation standards adopted by all
application teams
•  Created patent-pending application design frameworks

Sr. User Experience Design Lead, Fire Phone

Design Lead, Kindle for iPhone and iPad.

•  Collaborated with stakeholders to define requirements for
cross-platform experiences
•  Lead team of internal and external visual and UX designers to
deliver Kindle for iPad and several versions of Kindle for iPhone

Sr. User Experience Designer, Kindle for iOS

Designer of Kindle for iPhone v1.0 - 2.7 and Kindle for BlackBerry.

•  Designed the UI architecture, interface, and interaction flow of
applications and experiences
•  Developed conceptual diagrams, wireframes, visual mockups,
click-throughs, and prototypes
•  Designed and conducted usability tests
•  Contributed the first mobile design pattern to Amazon’s existing
pattern library
•  Presented design to the UX team, product team, and executives

User Experience Designer, Amazon Kindle

Jewelry TV

Design lead for multiple teams building enterprise web applications.

•  Guided overall product development for several internal web
applications
•  Responsible for interface and interaction design of rich internet
applications
•  Developed methodology for conducting agile user-centered
design
•  Conducted usability tests, interviews, and contextual inquiry

UI Engineer (Interaction Designer)

Premier, Inc

Business Analyst

Web Specialist

Web Content Consultant

Improving Medtech software ➤ Advancing UX careers with storytelling @ uxstorytelling.io/course ➤ UX Consultant ➤ UX Designer & Educator

In 20 years as a UX/UI designer I've shipped hundreds of apps, websites, and features for big tech companies like Amazon and Motorola all the way down to tiny startups being run from a garage. 

5 years into my career I co-published an article about Agile UX work a colleague and I were doing at a broadcast retail company.

That led to several speaking engagements, and 1.5 years later I was in Seattle presenting the design for Kindle for iPhone 1.0 to Jeff Bezos.

I worked at Amazon for 6 years where I:

→ Designed and shipped dozens of Kindle reading apps used by millions
→ Got promoted 3 times
→ Managed and lead teams
→ Worked on highly visible "special projects"
→ Presented to Jeff Bezos and other execs more times than I can remember
 
And then I got burned out. 

So to recover I co-founded a tech startup. This is not a joke. This is also probably not advice I would give to anyone. 

The startup fizzled out quickly but it was my first exposure to entrepreneurship and I was hooked.

I didn't know what to do, I just knew I wanted to continue being out on my own.

With the help of others I started contracting. Over time that grew into a 7 figure design firm called Stepladder. 

Things about Stepladder that I'm proud of:

→ Short but impressive list of long time clients. We form partnerships.
→ 100% referral based
→ 100% of clients are repeat clients
→ Experienced designers come here to have more freedom in their life
→ Younger designers come here to get started and learn

I never dreamed that I would speak at conferences, work at a big tech name, or start companies. Yet here I am 20 years later incredibly fortunate, full of gratitude, sometimes a bit tired, and having learned:

→ You can't do it alone
→ Helping people is the best part of this job

I share what I've learned over the years here on LinkedIn and work with clients at www.stepladderUX.com.

Thanks for reading.

Crestforth International School

	I design visually engaging and consistent interfaces that align with brand identity.
	I choose appropriate color schemes, typography, and imagery to enhance the overall user experience.
	I define and design interactive elements, such as buttons, menus, and navigation, to enhance user engagement.
	I focus on creating intuitive and user-friendly interactions.
	I stay informed about current design trends, emerging technologies, and industry best practices.
	I apply relevant trends to create modern and up-to-date interfaces.

UI Designer

DECENT IT SERVICES

	I designed and structure course materials, tutorials, and projects that align with industry standards and cater to students’ skill levels.
	I delivered engaging lessons on design thinking, user research, wireframing, prototyping, usability testing, and design tools like Figma or Adobe XD.
	I reviewed students' projects and portfolios, give constructive feedback, and guide them toward improving their design skills.
	I evaluated students through quizzes, projects, and presentations to track their understanding and progress over time.

UI/UX Design Tutor

Jackocoins

Content Writer

Tema Tek

	I assisted in gathering insights through surveys, interviews, and usability testing to understand user needs and pain points.
	I designed low- and high-fidelity wireframes and interactive prototypes using tools like Figma, Sketch, or Adobe XD.
	I worked closely with UI designers, developers, and product managers to turn research insights into user-friendly designs.
	I helped plan, execute, and analyse usability tests to validate design solutions and improve the user experience.
	I maintained clear documentation of user flows, design iterations, and feedback to ensure transparency and consistency.

Entry-level User Experience Designer 

People Over Profits

Blockchain/Crypto Writer

Side Hustle

	I collaborated with cross-functional teams and fellow interns to brainstorm ideas, conducted research, and explored innovative solutions that align with user needs.
	I created wireframes and interactive prototypes to visualize and communicate design ideas to stakeholders.
	I utilized usability testing, personas, and wireframing to inform the design process and enhance user satisfaction.
	I used design tools such as Figma and Adobe XD to develop low-fidelity and high-fidelity prototypes allowing for user testing and feedback. 
	I reduced bounce rates by 15% through the implementation of a streamlined and user-friendly checkout process.
	I collaborated with fellow interns to ensure design feasibility and alignment with technical constraints. 
	I participated in design reviews and provide feedback on design iterations to ensure the product meets user needs. 
	I led the redesign of a company’s website, resulting in a 20% increase in user engagement within three months.

UI/UX Designer

IRRUA SPECIALIST TEACHING HOSPITAL

	I analysed patient lab results and microbial growth patterns, which honed my attention to detail and data-driven decision-making—skills essential in user research and usability testing.
	I maintained accurate records of lab procedures and findings, similar to documenting user flows, design iterations, and test outcomes in UX projects.
	I worked closely with laboratory scientists and healthcare professionals, improving my communication and collaboration skills—critical for cross-functional teamwork in design.
	I identified anomalies in test results and collaborated to determine causes—mirroring the analytical thinking required to diagnose and resolve UX pain points.
	I followed strict protocols and workflows, building a disciplined, process-oriented mindset valuable in design systems and wireframing.

Microbiology Intern

Zeroloss Defi

Blockchain Technical Writer

I’m a Product Designer focused on making blockchain and Web3 experiences simple, human-centered, and accessible to everyday users.

With a strong foundation in UX/UI principles and a growing portfolio of Web3 projects, I specialize in designing seamless user flows for decentralized applications (dApps), NFT platforms, and crypto tools. I combine user research, design thinking, and storytelling to turn complex blockchain systems into intuitive experiences.

Over the past year, I’ve recreated over 50+ UI designs to sharpen my craft and contributed to Web3 projects that solve real problems. I actively publish educational content to help demystify Web3 UX for non-technical users and product teams because I believe design will play a key role in shaping blockchain adoption.

When I’m not designing, I write, teach, and build a personal brand around Web3 education and ethical design thinking.

Let’s connect if you’re building in Web3 and want your product to not just work, but feel right for users.

taplio

The Battle

Jeff White

TUDJE Gabriel

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