Jeff White

Stepladder

Our work focuses on improving outcomes for medical technology companies and the patients and healthcare professionals they serve.

Healthcare brands we've worked with:

Baxter
Hillrom
McClurg Healthcare Advisors
Premier
Trially.ai


Before specializing in healthcare, Stepladder provided UX and visual design services to clients ranging from Fortune 100 companies to seed stage startups in a variety of industries.

Clients included:

Amazon
Microsoft
Motorola
Citrix
Remitly
BabelBark
Cvent
Trupanion
Bamboo Learning
Code.org
Panopto
Woot!

Founder and Head of Design

Rebls

Design & Product Management Executive for seed stage startup.

•  Developed overall product vision, brand, visual language, and
product requirements for a v1 responsive web app
•  Designed all aspects of UX, directed visual designers through
development of visual language and brand
•  Translated market insights into product requirements
•  Managed engineering team including CTO
•  Involved in all aspects of business from recruiting to fundraising

Co-Founder and Chief Product Officer

Creative Director

Designer

Amazon

Lead a team that designed & delivered 27 applications for
the Amazon Fire Phone.

•  Managed a team of 6 UX Designers
•  Established and communicated application design processes
vertically and horizontally across many Amazon teams
•  Created and evangelized OS and application-level patterns
•  Presented to executives including CEO

Interaction Design Manager, Fire Phone

Designed applications and OS experiences for the Amazon Fire
Phone.

•  Designed Phone, SMS, Email, Calendar, and Contacts
applications
•  Established process and documentation standards adopted by all
application teams
•  Created patent-pending application design frameworks

Sr. User Experience Design Lead, Fire Phone

Design Lead, Kindle for iPhone and iPad.

•  Collaborated with stakeholders to define requirements for
cross-platform experiences
•  Lead team of internal and external visual and UX designers to
deliver Kindle for iPad and several versions of Kindle for iPhone

Sr. User Experience Designer, Kindle for iOS

Designer of Kindle for iPhone v1.0 - 2.7 and Kindle for BlackBerry.

•  Designed the UI architecture, interface, and interaction flow of
applications and experiences
•  Developed conceptual diagrams, wireframes, visual mockups,
click-throughs, and prototypes
•  Designed and conducted usability tests
•  Contributed the first mobile design pattern to Amazon’s existing
pattern library
•  Presented design to the UX team, product team, and executives

User Experience Designer, Amazon Kindle

Jewelry TV

Design lead for multiple teams building enterprise web applications.

•  Guided overall product development for several internal web
applications
•  Responsible for interface and interaction design of rich internet
applications
•  Developed methodology for conducting agile user-centered
design
•  Conducted usability tests, interviews, and contextual inquiry

UI Engineer (Interaction Designer)

Premier, Inc

Business Analyst

Web Specialist

Web Content Consultant

Improving Medtech software ➤ Advancing UX careers with storytelling @ uxstorytelling.io/course ➤ UX Consultant ➤ UX Designer & Educator

In 20 years as a UX/UI designer I've shipped hundreds of apps, websites, and features for big tech companies like Amazon and Motorola all the way down to tiny startups being run from a garage. 

5 years into my career I co-published an article about Agile UX work a colleague and I were doing at a broadcast retail company.

That led to several speaking engagements, and 1.5 years later I was in Seattle presenting the design for Kindle for iPhone 1.0 to Jeff Bezos.

I worked at Amazon for 6 years where I:

→ Designed and shipped dozens of Kindle reading apps used by millions
→ Got promoted 3 times
→ Managed and lead teams
→ Worked on highly visible "special projects"
→ Presented to Jeff Bezos and other execs more times than I can remember
 
And then I got burned out. 

So to recover I co-founded a tech startup. This is not a joke. This is also probably not advice I would give to anyone. 

The startup fizzled out quickly but it was my first exposure to entrepreneurship and I was hooked.

I didn't know what to do, I just knew I wanted to continue being out on my own.

With the help of others I started contracting. Over time that grew into a 7 figure design firm called Stepladder. 

Things about Stepladder that I'm proud of:

→ Short but impressive list of long time clients. We form partnerships.
→ 100% referral based
→ 100% of clients are repeat clients
→ Experienced designers come here to have more freedom in their life
→ Younger designers come here to get started and learn

I never dreamed that I would speak at conferences, work at a big tech name, or start companies. Yet here I am 20 years later incredibly fortunate, full of gratitude, sometimes a bit tired, and having learned:

→ You can't do it alone
→ Helping people is the best part of this job

I share what I've learned over the years here on LinkedIn and work with clients at www.stepladderUX.com.

Thanks for reading.

ChatGPT for Designers

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Designer & Founder

As a UX / Product designer at HP Inc., I am using user-centered design methods to create industry-leading user experiences—from concept to execution. 

- "Focus on the user and all else will follow."

📝 Main responsibilities: 

- Redesigned and launched 2 SaaS products
- Using flow diagrams, wireframes, mockups, and/or high-fidelity prototypes to convey the user experience at numerous stages during the design process
- Collaborating with product owners, developers, and cross-functional stakeholders to understand requirements and provide thoughtful, creative solutions
- Rationalize and justify design work and advocate for users’ needs
- Preparing and presenting rough drafts to internal teams and key stakeholders
- Working in a complex, cross-functional organization as a part of a multidisciplinary team

UX Designer

Huawei Technologies

At Huawei, I used user-centered design principles to produce high-quality visuals across many platforms, from concept to execution.

- “Design is not just what it looks like and feels like. Design is how it works.”

📝 Main responsibilities: 

- Working with Huawei local teams to conceptualize, wireframe, mock, and prototype landing pages for the upcoming campaigns
- Prototyping new interactions & features through extensive user studies
- Preparing and presenting rough drafts to internal teams and key stakeholders
- Advocating for the prioritization of design-centered changes, refinements, and improvements.
- Creating original graphic design content (e.g. key visuals, banners, and sketches)
- Designing and adapting marketing materials
- Adhere to style standards on fonts, colors, and images
- Working in a complex, cross-functional organization as a part of a multidisciplinary team

Hivetex

At Hivetex, I was involved in a variety of projects including branding, illustrations, UX, UI design & development for small businesses and startups.

- “A user interface is like a joke. If you have to explain it, it’s not that good.”

📝 Main responsibilities: 

- Working with clients to understand detailed requirements and design complete brand identities and user experiences that meet client needs and vision
- Collaborating and communicating closely with teams and other stakeholders to regularly deliver design solutions for approval
- Preparing and presenting rough drafts to internal teams and key stakeholders
- Producing high-quality visual designs – from concept to execution
- Working as a part of a multidisciplinary team

UX / Brand Designer

Fiverr

As a brand designer I was responsible for creating the visual identity of a brand or product. My goal was to give the brand a look and feel that was consistent and reflected its values and personality. This would help it stand out from its competitors.

In addition to designing visual elements, I was involved in researching and developing the brand's positioning, messaging, and target audience.

- “A brand is a promise. A good brand is a promise kept.”

📝 Main responsibilities: 

- Designing or redesigning an identity for a product, service, or organization
- Advise clients on strategies to reach a particular audience
- Defining and creating a visual language as an extension of the brand (illustrations, icons, colors, typography, animations, etc.)
- Creating designs for various mediums. These include printed publications, printed display ads, digital ads, and digital materials for websites, signage, and various other applications.
- Reviewing designs for errors before printing or publishing them
- Incorporating changes recommended by the client into the final design
- Working independently, prioritizing accordingly, and iterating quickly
- Maintaining a professional and positive working relationship with the clients

Brand Designer

Alfa Group Design.Ro

My role at Alfa Group as an intern was to create visual designs for printing such as high school and college yearbooks, labels, business cards, and a range of other marketing materials.

- “Design is all about finding solutions within constraints. If there were no constraints, it’s not design – it’s art.”

📝 Main responsibilities: 

- Creating printed publications, printed display ads, digital ads, and digital materials for websites, signage, and various other applications.
- Developing visual concepts for high school and college yearbooks
- Editing graphics, such as photographs or illustrations
- Executing design and conceptual tasks as assigned with significant attention to detail
- Revising layouts and making corrections as necessary
- Incorporating feedback and taking directions well
- Working as part of a multidisciplinary team

Print Designer

🤖 Design Smarter: Talk with AI Like a Pro | Transform design challenges into opportunities with AI | Write better prompts | Visit my website below and start your adventure now👇🏼

Yo, I’m Tibi! 👋

🥜 In a Nutshell:

You may not realize yet, but you are part of a revolution that AI started. And my mission is to help designers like you master AI and productivity tools, like ChatGPT and Notion and don't get left behind. I wrote a book and created neat digital products to make your design life easier and more organized.

The longer story if you have a minute:

📘 AI + Design = Future-Proof Career:

I was one of the first designers who publicly speak about the benefits of using AI in our day-to-day work. Writing "ChatGPT for Designers" wasn’t just to share knowledge but to unlock a door to future-proof designing. Wondering why diving deep into writing prompts for ChatGPT is a must for designers? 

Here’s why:

• Stay Competitive: Don't just keep up; lead the way in the AI-driven design world.
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🎉 A huge THANK YOU for sticking with me until the end! You're amazing 🫶🏼

Much love,
Tibi 🖤💚

taplio

The Battle

Jeff White

Tibi David

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