Jeff White

Stepladder

Our work focuses on improving outcomes for medical technology companies and the patients and healthcare professionals they serve.

Healthcare brands we've worked with:

Baxter
Hillrom
McClurg Healthcare Advisors
Premier
Trially.ai


Before specializing in healthcare, Stepladder provided UX and visual design services to clients ranging from Fortune 100 companies to seed stage startups in a variety of industries.

Clients included:

Amazon
Microsoft
Motorola
Citrix
Remitly
BabelBark
Cvent
Trupanion
Bamboo Learning
Code.org
Panopto
Woot!

Founder and Head of Design

Rebls

Design & Product Management Executive for seed stage startup.

•  Developed overall product vision, brand, visual language, and
product requirements for a v1 responsive web app
•  Designed all aspects of UX, directed visual designers through
development of visual language and brand
•  Translated market insights into product requirements
•  Managed engineering team including CTO
•  Involved in all aspects of business from recruiting to fundraising

Co-Founder and Chief Product Officer

Creative Director

Designer

Amazon

Lead a team that designed & delivered 27 applications for
the Amazon Fire Phone.

•  Managed a team of 6 UX Designers
•  Established and communicated application design processes
vertically and horizontally across many Amazon teams
•  Created and evangelized OS and application-level patterns
•  Presented to executives including CEO

Interaction Design Manager, Fire Phone

Designed applications and OS experiences for the Amazon Fire
Phone.

•  Designed Phone, SMS, Email, Calendar, and Contacts
applications
•  Established process and documentation standards adopted by all
application teams
•  Created patent-pending application design frameworks

Sr. User Experience Design Lead, Fire Phone

Design Lead, Kindle for iPhone and iPad.

•  Collaborated with stakeholders to define requirements for
cross-platform experiences
•  Lead team of internal and external visual and UX designers to
deliver Kindle for iPad and several versions of Kindle for iPhone

Sr. User Experience Designer, Kindle for iOS

Designer of Kindle for iPhone v1.0 - 2.7 and Kindle for BlackBerry.

•  Designed the UI architecture, interface, and interaction flow of
applications and experiences
•  Developed conceptual diagrams, wireframes, visual mockups,
click-throughs, and prototypes
•  Designed and conducted usability tests
•  Contributed the first mobile design pattern to Amazon’s existing
pattern library
•  Presented design to the UX team, product team, and executives

User Experience Designer, Amazon Kindle

Jewelry TV

Design lead for multiple teams building enterprise web applications.

•  Guided overall product development for several internal web
applications
•  Responsible for interface and interaction design of rich internet
applications
•  Developed methodology for conducting agile user-centered
design
•  Conducted usability tests, interviews, and contextual inquiry

UI Engineer (Interaction Designer)

Premier, Inc

Business Analyst

Web Specialist

Web Content Consultant

Improving Medtech software ➤ Advancing UX careers with storytelling @ uxstorytelling.io/course ➤ UX Consultant ➤ UX Designer & Educator

In 20 years as a UX/UI designer I've shipped hundreds of apps, websites, and features for big tech companies like Amazon and Motorola all the way down to tiny startups being run from a garage. 

5 years into my career I co-published an article about Agile UX work a colleague and I were doing at a broadcast retail company.

That led to several speaking engagements, and 1.5 years later I was in Seattle presenting the design for Kindle for iPhone 1.0 to Jeff Bezos.

I worked at Amazon for 6 years where I:

→ Designed and shipped dozens of Kindle reading apps used by millions
→ Got promoted 3 times
→ Managed and lead teams
→ Worked on highly visible "special projects"
→ Presented to Jeff Bezos and other execs more times than I can remember
 
And then I got burned out. 

So to recover I co-founded a tech startup. This is not a joke. This is also probably not advice I would give to anyone. 

The startup fizzled out quickly but it was my first exposure to entrepreneurship and I was hooked.

I didn't know what to do, I just knew I wanted to continue being out on my own.

With the help of others I started contracting. Over time that grew into a 7 figure design firm called Stepladder. 

Things about Stepladder that I'm proud of:

→ Short but impressive list of long time clients. We form partnerships.
→ 100% referral based
→ 100% of clients are repeat clients
→ Experienced designers come here to have more freedom in their life
→ Younger designers come here to get started and learn

I never dreamed that I would speak at conferences, work at a big tech name, or start companies. Yet here I am 20 years later incredibly fortunate, full of gratitude, sometimes a bit tired, and having learned:

→ You can't do it alone
→ Helping people is the best part of this job

I share what I've learned over the years here on LinkedIn and work with clients at www.stepladderUX.com.

Thanks for reading.

designtechi, LLC

Product Designer | XR Designer

Bijoux Design Co., LLC

I'm the creative force behind Bijoux Design Co., where I combine my love for design with cutting-edge technology to create incredible e-commerce experiences. What began as a love for stylish and feminine interior design has blossomed into three distinct brands, each offering a carefully curated selection of furniture, lighting, and decor.
I found my way into UX/UI design organically when I began creating inviting online spaces that customers would find striking and engaging. Now, I'm venturing into the innovative realm of XR design and adding an immersive storytelling layer to my brands. I design online shopping experiences that are as delightful and engaging as the products themselves.

Founder & Lead Designer

K Health

• Optimize and develop clinical workflows to enhance both clinician and patient experiences.
• Master EHR systems and internal tools, creating best-in-class clinical workflows and processes.
• Monitor and analyze incoming lab results daily, implementing appropriate escalation procedures when necessary.
• Collaborate with external vendors and suppliers to facilitate the delivery of lab and imaging services.
• Manage clinic phone communications, addressing inquiries from patients, clinicians, labs, and pharmacies.
• Work in collaboration with pharmacy, insurance, and enterprise partners to resolve escalated patient or partner issues.
• Monitor the Critical Lab Phone Line (24/7) to ensure continuous patient support.
• Prepare prior authorization requests and efficiently process EMR Requests.
• Perform additional clinical and administrative duties as required.

Clinical Operations Specialist

Fordham University

At Fordham University, my responsibilities on the founding UX team include focusing on enhancing user engagement and potential enrollment, and navigated complex internal dynamics to gather insights from various teams. We are conducting extensive user research and usability testing to guide data-driven design decisions and better understand customer behaviors and needs.

UX Design Intern

Included Health

In this role, I worked closely with patients to guide them toward healthier outcomes. My tasks included motivational interviewing, care plan development, and facilitating meetings between patients, families, care teams, and community resources. The experience sharpened my empathetic listening skills and understanding of user needs.

Connected Care Assistant

Doctor On Demand

As a Telephone Triage Nurse, I provided clinical guidance to patients, performing risk assessments and facilitating referrals to relevant healthcare services. I provided benefits assistance and customer service, often in highly stressful situations. This position reinforced the importance of clear and concise communication, responsiveness to user needs, and understanding the context in which interactions occur.

Telephone Triage Nurse

Designer & Creative Technologist sparked by a delicious combo of design, code, and endless curiosity. Open to new roles in UI/UX and Front-End Development. Toolbox includes AR/VR & AI. Ready to color outside the lines!

taplio

The Battle

Jeff White

Jemi J.

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