Jeff White

Improving Medtech software ➤ Advancing UX careers with storytelling @ uxstorytelling.io/course ➤ UX Consultant ➤ UX Designer & Educator

In 20+ years as a UX/UI designer I've shipped hundreds of apps, websites, and features for big tech companies like Amazon and Motorola all the way down to tiny startups being run from a garage. 

5 years into my career I co-published an article about Agile UX work a colleague and I were doing at a broadcast retail company.

That led to several speaking engagements, and 1.5 years later I was in Seattle presenting the design for Kindle for iPhone 1.0 to Jeff Bezos.

I worked at Amazon for 6 years where I:

→ Designed and shipped dozens of Kindle reading apps used by millions
→ Got promoted 3 times
→ Managed and lead teams
→ Worked on highly visible "special projects"
→ Presented to Jeff Bezos and other execs more times than I can remember
 
And then I got burned out. 

So to recover I co-founded a tech startup. This is not a joke. This is also probably not advice I would give to anyone. 

The startup fizzled out quickly but it was my first exposure to entrepreneurship and I was hooked.

I didn't know what to do, I just knew I wanted to continue being out on my own.

With the help of others I started contracting. Over time that grew into a 7 figure design firm called Stepladder. 

Things about Stepladder that I'm proud of:

→ Short but impressive list of long time clients. We form partnerships.
→ 100% referral based
→ 97% of clients become return customers
→ Experienced designers come here to have more freedom in their life
→ Younger designers come here to get started and learn

I never dreamed that I would speak at conferences, work at a big tech name, or start companies. Yet here I am 20 years later incredibly fortunate, full of gratitude, sometimes a bit tired, and having learned:

→ You can't do it alone
→ Helping people is the best part of this job

I share what I've learned over the years here on LinkedIn and work with clients at www.stepladderUX.com.

Thanks for reading.

Founder and Head of Design

Designing logos, branding, user experiences, & websites for a fishing charter company.
Driving designs for web user interfaces for real estate agents & a staging company.
Redesigned a UX Product Designer’s portfolio.

UI/UX Designer | Website Designer

A small tech company dedicated to making AI technology accessible for all ages. Offering
innovative products designed to enhance users' abilities.

Applied ML techniques from feedback. Applying techniques to improve automated accuracy by 95%.
Implementing various ML applications for healthcare, utilizing advanced data quality evaluation & data generation techniques.
Collaborating with cross-functional teams to build ML-driven product features.

Engineer

Artistic Staging

A real estate staging firm designing innovative solutions for client’s homes in preparation for sale.
• Staged 100+ houses for real estate sales, creating automated technical invoices and enhancing sales efficiency by 15%.
• Collaborated with cross-functional teams to identify workflow inefficiencies, increasing client satisfaction by 25%.

Business Operations Manager

SF Civic Tech

A Civic Tech non-profit using creative technology to solve civic and social issues with
developers, designers, data experts, and citizen activists.

-Applied automated techniques to create personalized user experiences and enhance product recommendations.
-Designed and iterated on 20+ product interfaces, utilizing user research & testing methods to optimize UI design and functionality, resulting in a 20% improvement in user satisfaction.
-Improved customer retention rate by 35% by optimizing the user onboarding process through data-driven insights.

UI Designer

Collaborated with the Project Compass team to design applications for Special Education programs, aiming to improve the data collection process for students' yearly Individualized Education Plans and improve student success rates by 25%.
Create user flows, design systems, and select color palettes to enhance the user experience.

UI/UX Designer

Ace Home Care

An assisted living facility/hospice providing customer palliative care to elderly clients.

Activities Design & Business Operations Manager/Coordinator

An assisted living facility/hospice providing customer palliative care to elderly clients.
Enhanced  patient palliative care quality and delivery by interpreting patient statuses using ML methods, such as predictive analytics, demonstrating its practical applications in healthcare.
Reduced customer churn rate by 20& by implementing automated customer service solutions.

Activities Design Coordinator

Young and Hungry creative

An state-of the art advertising & marketing agency providing design solutions to various clients and non-profits.
Collaborated with cross-functional teams to conceptualize and pitch innovative ad campaign ideas to senior managers. Clients included Brightspace online educational system, & Blue Endeavors Ocean Advocacy Nonprofit promoting their annual “Sharktoberfest”. 
Developed & pitched a series of eye-catching social media graphics for a client campaign, resulting in a 20% increase in engagement and shares. Proficient in Google Workspace (Docs, Sheets, & Slides), & Adobe Creative Suite (Photoshop, Illustrator, & InDesign)

UX/UI Designer | Advertising Intern

Coldwell Banker

Collaborated with cross-functional teams of the lead art director/stylist. Implemented creation of design solutions for client’s real estate in preparation for sale.
Staged 50+ houses for real estate sales, automated various industry tasks utilizing various software programs, therefore enhacing colleague and customer satisfaction by 25%.

Interior Stylist for Coldwell Banker Agents

H YOUNG INTERNATIONAL INC.

Data Entry & management of consumer products and shipping deliverables. Content creation and management for the company’s website.

Data Entry Intern

Monte Vista High School

Administrative duties. Paperwork, organization, copying documents, inputing grades.

Teacher Assistant

UI Designer (Freelance) UX Designer | Visual Designer | Web Designer | Graphic Designer | UX Researcher | Content Creator

As a visual creative, my work focuses on User Experience and Interaction Design, I am currently seeking new opportunities within the User Experience community I enjoy Presentations and writing short stories. My goals are to create great designs in the field of User Experience through internships and other opportunities. The most important thing for me is to always try new things, learn new things, improve myself and become better. With that being said I don't believe in giving up easily when trying something new.
I'm versed in Adobe Creative Suite (including Adobe XD), as well as prototyping tools such as Figma and Invision.
My recent experience as a Design Coordinator at Ace Home Care in addition as a Freelance UX Product Designer has given me the opportunity to learn various fields in the process.

taplio

The Battle

Jeff White

Cory Ishii

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