Jeff White

Improving Medtech software ➤ Advancing UX careers with storytelling @ uxstorytelling.io/course ➤ UX Consultant ➤ UX Designer & Educator

In 20+ years as a UX/UI designer I've shipped hundreds of apps, websites, and features for big tech companies like Amazon and Motorola all the way down to tiny startups being run from a garage. 

5 years into my career I co-published an article about Agile UX work a colleague and I were doing at a broadcast retail company.

That led to several speaking engagements, and 1.5 years later I was in Seattle presenting the design for Kindle for iPhone 1.0 to Jeff Bezos.

I worked at Amazon for 6 years where I:

→ Designed and shipped dozens of Kindle reading apps used by millions
→ Got promoted 3 times
→ Managed and lead teams
→ Worked on highly visible "special projects"
→ Presented to Jeff Bezos and other execs more times than I can remember
 
And then I got burned out. 

So to recover I co-founded a tech startup. This is not a joke. This is also probably not advice I would give to anyone. 

The startup fizzled out quickly but it was my first exposure to entrepreneurship and I was hooked.

I didn't know what to do, I just knew I wanted to continue being out on my own.

With the help of others I started contracting. Over time that grew into a 7 figure design firm called Stepladder. 

Things about Stepladder that I'm proud of:

→ Short but impressive list of long time clients. We form partnerships.
→ 100% referral based
→ 97% of clients become return customers
→ Experienced designers come here to have more freedom in their life
→ Younger designers come here to get started and learn

I never dreamed that I would speak at conferences, work at a big tech name, or start companies. Yet here I am 20 years later incredibly fortunate, full of gratitude, sometimes a bit tired, and having learned:

→ You can't do it alone
→ Helping people is the best part of this job

I share what I've learned over the years here on LinkedIn and work with clients at www.stepladderUX.com.

Thanks for reading.

Founder and Head of Design

Product Designer in Fintech & SaaS | Webflow Developer | Author of The Psychology Behind Design | Product Owner at Olyn

Hey there 👋 thanks for stopping by my profile!

In a nutshell:

I'm a Product Designer with expertise in Fintech and SaaS — who believes in the power of simplicity and psychology.

I’ve spent 6 years turning complex ideas into user-friendly designs, leading to at least a 30% increase in user satisfaction for the companies I worked with.

What I do:

- Make products easier to use
- Improve conversion & retention rate
- Help customers understand the product’s value

I care about these things, plus good work and making things better.

taplio

The Battle

Jeff White

Balint Bogdan

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?