Jeff White

Stepladder

Our work focuses on improving outcomes for medical technology companies and the patients and healthcare professionals they serve.

Healthcare brands we've worked with:

Baxter
Hillrom
McClurg Healthcare Advisors
Premier
Trially.ai


Before specializing in healthcare, Stepladder provided UX and visual design services to clients ranging from Fortune 100 companies to seed stage startups in a variety of industries.

Clients included:

Amazon
Microsoft
Motorola
Citrix
Remitly
BabelBark
Cvent
Trupanion
Bamboo Learning
Code.org
Panopto
Woot!

Founder and Head of Design

Rebls

Design & Product Management Executive for seed stage startup.

•  Developed overall product vision, brand, visual language, and
product requirements for a v1 responsive web app
•  Designed all aspects of UX, directed visual designers through
development of visual language and brand
•  Translated market insights into product requirements
•  Managed engineering team including CTO
•  Involved in all aspects of business from recruiting to fundraising

Co-Founder and Chief Product Officer

Creative Director

Designer

Amazon

Lead a team that designed & delivered 27 applications for
the Amazon Fire Phone.

•  Managed a team of 6 UX Designers
•  Established and communicated application design processes
vertically and horizontally across many Amazon teams
•  Created and evangelized OS and application-level patterns
•  Presented to executives including CEO

Interaction Design Manager, Fire Phone

Designed applications and OS experiences for the Amazon Fire
Phone.

•  Designed Phone, SMS, Email, Calendar, and Contacts
applications
•  Established process and documentation standards adopted by all
application teams
•  Created patent-pending application design frameworks

Sr. User Experience Design Lead, Fire Phone

Design Lead, Kindle for iPhone and iPad.

•  Collaborated with stakeholders to define requirements for
cross-platform experiences
•  Lead team of internal and external visual and UX designers to
deliver Kindle for iPad and several versions of Kindle for iPhone

Sr. User Experience Designer, Kindle for iOS

Designer of Kindle for iPhone v1.0 - 2.7 and Kindle for BlackBerry.

•  Designed the UI architecture, interface, and interaction flow of
applications and experiences
•  Developed conceptual diagrams, wireframes, visual mockups,
click-throughs, and prototypes
•  Designed and conducted usability tests
•  Contributed the first mobile design pattern to Amazon’s existing
pattern library
•  Presented design to the UX team, product team, and executives

User Experience Designer, Amazon Kindle

Jewelry TV

Design lead for multiple teams building enterprise web applications.

•  Guided overall product development for several internal web
applications
•  Responsible for interface and interaction design of rich internet
applications
•  Developed methodology for conducting agile user-centered
design
•  Conducted usability tests, interviews, and contextual inquiry

UI Engineer (Interaction Designer)

Premier, Inc

Business Analyst

Web Specialist

Web Content Consultant

Improving Medtech software ➤ Advancing UX careers with storytelling @ uxstorytelling.io/course ➤ UX Consultant ➤ UX Designer & Educator

In 20 years as a UX/UI designer I've shipped hundreds of apps, websites, and features for big tech companies like Amazon and Motorola all the way down to tiny startups being run from a garage. 

5 years into my career I co-published an article about Agile UX work a colleague and I were doing at a broadcast retail company.

That led to several speaking engagements, and 1.5 years later I was in Seattle presenting the design for Kindle for iPhone 1.0 to Jeff Bezos.

I worked at Amazon for 6 years where I:

→ Designed and shipped dozens of Kindle reading apps used by millions
→ Got promoted 3 times
→ Managed and lead teams
→ Worked on highly visible "special projects"
→ Presented to Jeff Bezos and other execs more times than I can remember
 
And then I got burned out. 

So to recover I co-founded a tech startup. This is not a joke. This is also probably not advice I would give to anyone. 

The startup fizzled out quickly but it was my first exposure to entrepreneurship and I was hooked.

I didn't know what to do, I just knew I wanted to continue being out on my own.

With the help of others I started contracting. Over time that grew into a 7 figure design firm called Stepladder. 

Things about Stepladder that I'm proud of:

→ Short but impressive list of long time clients. We form partnerships.
→ 100% referral based
→ 100% of clients are repeat clients
→ Experienced designers come here to have more freedom in their life
→ Younger designers come here to get started and learn

I never dreamed that I would speak at conferences, work at a big tech name, or start companies. Yet here I am 20 years later incredibly fortunate, full of gratitude, sometimes a bit tired, and having learned:

→ You can't do it alone
→ Helping people is the best part of this job

I share what I've learned over the years here on LinkedIn and work with clients at www.stepladderUX.com.

Thanks for reading.

EverWorker

Lead Product Designer

AI71

I hold the pivotal role of Senior Product Designer, where I spearhead the creation of groundbreaking digital products, integrating cutting-edge AI technologies. My responsibilities encompass the end-to-end design process, from conceptualization to final execution, ensuring that each product is both innovative and user-centric.

• AI-Driven Design: Leveraging artificial intelligence to design intuitive and intelligent digital products,
including a state-of-the-art book reader, an advanced medical application, and a comprehensive product development app.

• User Experience (UX) & User Interface (UI) Design: Crafting seamless and engaging user experiences, with a strong emphasis on usability, accessibility, and aesthetic appeal.

• Cross-Functional Collaboration: Working closely with engineering, data science, and product management teams to ensure cohesive and efficient product development.

• Prototyping & Testing: Developing high-fidelity prototypes and conducting rigorous user testing to validate design concepts and iteratively improve product performance.

• Design Leadership: Mentoring junior designers, advocating for best design practices, and contributing to the overall design strategy and vision of Locai.ai.

Senior Product Designer

Fresha

Led user & competitive research, prototyping and interaction design as the main Product Designer within the Performance tribe (Client Engagement, Communications, Marketing, and Promotions), catering to 80,000+ B2B partners in 120+ countries, bringing key features such as:

• Blast Campaign Builder: Revamped the campaign builder, leading to heightened user retention, +56% jump in blast revenues, +55% more paid campaigns, and +28% in earnings from appointments generated by blast campaigns
• Smart Pricing: Introduced pricing configuration for optimal timeslot utilization, significantly boosting revenue, with a 46% adoption rate
• Deals: Implemented dynamic discounting and flash sales, resulting in a substantial uptick in sales.
• Stock Purchase Orders: Upgraded inventory management UX, streamlining operations and user experience.

UX Research · User Flows · User Experience (UX) · Product Design · User Interface Design

ixperi

At Ixperi, we are a team of top designers that follow a human-centered design process from idea to a fully fleshed digital product, while building on top of our extensive experience in the software industry, for results that will make customers fall in love with you.

Spearheaded design for projects from various industries:
• Fintech - tapwater.io - Boosted UX clarity, performance, enhancing user engagement.
• Health & Nutrition - joincrave.com - Designed a user-centric diet app; 300+ subscriptions in 6 months.
• Real Estate - tenantive.com - Overhauled UX/UI, reducing user churn by 5% in 2 months.

Fitbit (now part of Google)

Designed 10+ engaging clock faces for the Charge 5 fitness tracker debut, garnering positive reception for both innovation and aesthetics.

Overcame challenges of maximizing UI, UX and accessibility on compact display dimensions, significantly enhancing the tracker's user interaction and functionality on clock faces.

Senior UI/UX Designer

Hazaplan Limited

Strategically led the visual, web, and UI/UX e-commerce & app design for 5+ startups & businesses within the company's portfolio, driving rapid and sustainable business expansion through lean UX and effective design.

Head Of Design

Self Employed

Orchestrated the inception and evolution of design for a multitude of startups and international businesses, establishing visual identity, digital presence, and driving product design to create impactful, user-centric digital solutions.

Notable projects:
• LegalKite - ch.legalkite.com/en - Visual Identity & Web/UI/UX Design
• KitchenTandem - kitchentandem.com - Branding & Product Design
• Nanana - nanana.ro - Web/UI/UX Design
• Premier Energy - premierenergy.ro - Web/UI/UX Design
• AudioVision - audiovision.ro - Visual & Web/UI/UX Design
• Imagient - imagient.ro - Visual Identity & Web Design

Product & Visual Designer

LifeBox Romania

Establishing brand coherence across digital and print assets. Working closely with the marketing team to design efficient visuals for various successful campaigns. Working closely with the development team to create engaging web and UI/UX designs.

Brand Designer

Imagient

Helped in boosting sales by spearheading branding initiatives and integrating web, UI/UX design for clients in Real Estate, Health Care, Maritime, and Automotive sectors, including Opel, Peugeot, Citroen, and Honda.

Lead Visual & UI/UX Designer

BrandUP Interactive

Working close with the talented BrandUp team to create pixel-perfect designs for known and aspiring brands such as Samsung and Lidl.

Lead Designer

Product Designer, driving business growth through design for the people • Visual Designer • Ex-Fitbit & Fresha • UX/UI Mentor

Portfolio: www.alexgorb.com

As a multidisciplinary visual designer with a strong focus on product design, I am skilled in combining aesthetics and function to create engaging, human-centered digital experiences. With a strong foundation in design principles and a keen eye for detail, I am able to bring a unique perspective to the product development process.

I am passionate about using my skills to create meaningful and impactful products that solve real problems for users. Whether it's through user research, prototyping, or visual design, I am constantly striving to create digital experiences that are both beautiful and functional.

taplio

The Battle

Jeff White

Alex Gorbanescu

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