Joris van Huët

Grow Your Boat

Still figuring out where your revenue comes from as a Fashion brand running on Shopify doing > 30K MRR? Read on 👇

We do this:

Connect your marketing data sources,
>>>
Ask questions,
>>>
Act upon clear and actionable insights.

We cure frustrated DTC brands of their inaccurate data analytics.

It's really that simple.

Founder & CEO

marketingupgrade.pro

People call me when their marketing broke or it's slowing down. We then have a fun call after which a usually equally fun follow-up meeting takes place. By then we've narrowed down what needs to be down and how much time will be needed to get there.

Owner - Performance marketeer - EN, FR & NL

Marketing Advisor - NL

Scaled DTC brands in the Netherlands doing 1Mio+ ARR.

- Paid Social performance marketing execution.
- Growth Manager of a performance marketing team (5).

Senior Growth Specialist - NL

Helped design, build and operate inbound - and outbound marketing systems.

Digital Marketeer - NL & EN

Helped validate and / or soft launch MVP's designed by R&D departments of AAA's in the F&B, GM/HBC and Financial Services industries.

Corporate Venture Marketeer - EN & FR

Helped with the definition, conception, implementation and execution of Marketing, PR and Sales strategies. Together we aim to further establish Briqwise as a global brand.

Chief Marketing Officer - Briqwise - NL & EN

Your tournament starts here.

Easily manage your tournament with Tournify. Your own tournament format, a drag & drop scheduler and beautiful live presentation view.

App out now!

🤖 https://lnkd.in/gDNJist
🍏 https://lnkd.in/gHqza6x

Helped Tournify with the definition, conception and execution of Marketing, PR and Sales strategies. Together we aim to further establish Tournify as a global brand.

Chief Marketing Officer - Tournify - EN, FR & NL

I worked as a research assistant for Rijkswaterstaat, the Dutch executive agency for public works and water management. My main task was to conduct a research project on how to scale the use of second hand furniture in the Netherlands to bolster sustainability in the industry.

The research project involved:

- Reviewing the literature on the environmental and social benefits of second hand furniture, as well as the barriers and drivers for its adoption by consumers and businesses.

- Conducting interviews and surveys with various stakeholders, such as furniture manufacturers, retailers, resellers, refurbishers, NGOs, and customers.

- Analyzing the data and identifying the best practices, opportunities, and challenges for scaling the use of second hand furniture in the Netherlands.

- Developing recommendations and strategies for Rijkswaterstaat and other relevant actors to promote and facilitate the circular economy of furniture.

The research project was a valuable learning experience for me, as I gained insights into the complex and dynamic system of furniture production and consumption, and the potential for circular solutions to reduce waste and emissions, while creating social and economic value. I also improved my skills in research design, data collection and analysis, report writing, and stakeholder engagement.

I enjoyed working with a diverse and motivated team of researchers, consultants, and experts from Rijkswaterstaat and other organizations. I am grateful for the opportunity to contribute to this important and innovative project.

(a.i.) Marketing Advisor - Rijkswaterstaat

Whether it’s a card game for two players with battling animals, a tactics game for your PC or your favorite digital board game on mobile, Grumpy Owl Games wants to turn your game experience into something that puts a smile on your face.

Smiling is a lot easier if the game you’re playing is easy to understand, nice to look at and makes you come back for more. That is why we create beautiful, accessible and high-quality games for your screens and tabletop.

Anima Cloud Efflux helps Grumpy Owl Games with the definition, conception and execution of Marketing, PR and Sales strategies. Together we aim to further establish the Grumpy Owl Games brand worldwide.

(a.i.) Marketing - Grumpy Owl Games - EN, FR & NL

Huispedia aims to democratize the real estate industry and give the power back to whom it's all about: the homeowners.

Anima Cloud Efflux helps Huispedia further establish their brand among homeowners in the Netherlands.

(a.i.) Marketing Advisor - Huispedia - NL

INNOVATE is committed to finding and supporting the Most Innovative Student in the
Netherlands. The grand ideas of tomorrow should be given a stage today. That’s why
we are looking for students with either an idea or a functioning start-up, who aim
to solve social and environmental issues. Ideas that tackle macro problems and are
being worked on to produce a head-on solution. Social inequality, climate change, the
relationship between essential data and privacy: in order to face the societal challenges
of the future, we have a hunch you’re out there coming up with innovative solutions.

(a.i.) Marketing Manager @ Innovatiefste Student van Nederland - INNOVATE

INNOVATE has the power to inspire people, and to show that innovation is something you should do, especially when things go wrong. That is why INNOVATE was there in 2020. This time we mainly manifested ourselves digitally, and not in the form of all kinds of large physical events. We developed into an online platform where others can present themselves, and organized no fewer than 5 online (live) INNOVATE Meetups with dozens of innovative parties from the Arnhem, Nijmegen and Wageningen region. This formula provided connection, inspiration and activation. In 2021, we will continue to work from that online vision for the time being. There will also be a number of offline activities, where regulations allow.

Anima Cloud Efflux helps INNOVATE with the definition, conception and execution of Marketing, PR and Communication strategies. Together we aim to further establish the INNOVATE brand, mainly in the Netherlands.

(a.i.) Marketing Manager - INNOVATE

It is only logical to use existing materials and to produce locally with fair conditions and transparent payments while designing products that last. We see waste materials as a mountain full of potential, and by simply maximizing the lifespan of materials we aim to reduce the waste pile, one bag at a time.

Introducing our bag made out of banners, car seatbelts and inner tubes from bicycles. For every occasion, we got your bag!

Co-Founder - Het Nieuwe Logisch - EN & NL

The Bin creates products from waste. With us, any company in any industry can become part of the new economy. Simluator of the circular economy.

Anima Cloud Efflux helps The Bin with the definition, conception and execution of Marketing, PR and Sales strategies. Together we aim to further establish the The Bin brand, mainly in the Netherlands.

(.a.i.) Marketing Lead - The Bin

Health organizations and insitutes come to Amulet for custom eHealth platforms, (web)apps, portal and websites. Thanks to a broad range of clients we are familiair with a number of technologies and innovations, which we can apply in each industry. Our belief is that tech is a tool the bring joy to hard-working individuals.

Anima Cloud Efflux helps Amulet with the definition, conception and execution of Marketing, PR and Sales strategies. Together we aim to further establish the Amulet brand, mainly in the Netherlands.

(a.i.) Marketing Lead - Amulet

Start-up minded companies come to IGNE for platforms, (web)apps, portal and websites. Thanks to a broad range of clients we are familiair with a number of technologies and innovations, which we can apply in each industry. Our belief is that tech is a part of your team. When your tech starts to show it's limitations, it is like a team that is not performing well. How do you start optimising your tech? IGNE guides you towards the answer.

Anima Cloud Efflux helps IGNE with the definition, conception and execution of Marketing, PR and Sales strategies. Together we aim to further establish the IGNE brand, mainly in the Netherlands.

(a.i.) Marketing Lead - IGNE

An organization commited to helping children regain inner peace and calmness in an age of information overload.

Anima Cloud Efflux helps Stichting Glimlach in je Hoofd with the definition, conception and execution of Marketing, PR and Sales strategies. Together we aim to further establish the brand among Dutch schools.

(a.i.) Marketing Specialist - Stichting Glimlach In Je Hoofd

Scanfie lets your guests order quickly and easily.

Did you know that the biggest annoyance among visiting guests the long wait for service? Sometimes guests visiting a (dining) café even have to wait half an hour before they can place their first order.

Would you stcik around around after having your patience tested like this?

This summer there were even several beach tents, cafes and other catering companies that had to close off part of the terrace or drastically shorten their opening hours due to staff shortages. An unnecessarily big disappointment for your guests and an unnecessarily large impact on your turnover.

Avoidable, with Scanfie.

Anima Cloud Efflux helps Scanfie with the researching and realization of (new) strategic partnerships for Scanfie. Together we aim to further establish the Scanfie brand in the Netherlands.

(.a.i.) Business Development Manager - Scanfie - NL

Searious Business creates business solutions aimed at increasing sustainability and limiting plastic waste. To that end, Searious Business collaborates with companies to solve plastic waste.

Anima Cloud Efflux helps Searious Business with the definition, conception and execution of Marketing, PR and Sales strategies. Together we aim to further establish the Searious Business brand in Europe.

(a.i.) Chief Marketing Officer - Searious Business - EN, FR & NL

Positive change starts from education. The BD School believes that everyone deserves a chance to build the future of their dream. The mission is simple: to enable individuals and ambitious founders to acquire the skills and knowledge they need to leave their mark in society.

Anima Cloud Efflux helps The BD School with the definition, conception and execution of Marketing strategies. Together we aim to further establish the BD School brand around the globe.

(a.i.) Chief Marketing Officer -  The BD School - EN

Stichting Oogfonds Nederland

Het aantal mensen met een oogprobleem stijgt. De oplossing ligt in voorlichting, preventie en meer oogonderzoek. Het Oogfonds financiert wetenschappelijk oogonderzoek naar het voorkomen en behandelen van oogproblemen. En steunt patiëntenverenigingen in het verbeteren van de kwaliteit van leven voor mensen met een visuele beperking.

Senior Online Marketeer

internationovel

This projected was terminated. 

- Concept was successfully validated.
- Follow-through to expand operations was more arduous than expected.
- Will be repeated in the future!

The world is changing. The way we consume literature is changing. But our mission remains the same: to bring you the best stories, from the finest writers, every single day. Sign up now and receive our novel one page a day in your inbox for free.

The Writers

Our young writers were carefully selected to form an international team composed of vastly various backgrounds. Each playing an instrumental part in this project.By signing up, you'll get access to the novel for free! You'll receive one page a day directly in your inbox.In our messages, we'll give you opportunities to support our writers (should you become a fan of their work).

The Story

Each writer narrated the story of their own protagonist. Making it that they all come from different worlds (like in real life!)In this epic fantasy tale, five unlikely heroes are brought together by a shared touch of fate.Be it so remedy their own misery or to fight for something much bigger than themselves: their convergence was no coincidence.

Founder

Infi

Infi believes in the strength of long-term and balanced collaborations. Together with our customers, we seek out the most effective and efficient road to success. Their dreams become ours, as do their problems. "Growing together" defines us best. My mission within Infi takes form with the following tasks;

- Marketing strategy
- B2B community management
- Business development
- Developer community management
- Content & social media marketing
- Brand management
- Storytelling 
- Partnership management
- Event management

In a nutshell: Infi takes pride in building loved products with our awesome clients, by writing beautiful code with their team of amazing developers. Both in Utrecht, as in Amsterdam.

#infinl

Chief Marketing Officer - EN & NL

Rotterdam University of Applied Sciences

Topics within Online Marketing; 

- Consumer Behavior 
- Content Marketing
- Influencer Marketing
- Programmatic Marketing
- Social Media Marketing (B2C / B2B)
- Storytelling in Marketing

Guest Speaker - EN & NL

United Wardrobe

Tasked with the cultivation and and nurturing of United Wardrobe's presence in France.

- Business Development
- Campaign Data Processing & Analysis
- Content Production Management
- Imagineering
- Influencer Campaign Conception
- Influencer Campaign Management
- Influencer Partnership Management
- Multichannel Storytelling Strategy

Influencer Marketeer - BE & FR (directly contributed to EXIT)

Omnicom Media Group

Tasked with with the trafficking, set-up, optimalisation and evaluation of programmatic media trading campaigns. 

- Contribution to Content Marketing
- Contribution to Copywriting
- Contribution to Translations

Account(s): Bacardi, EasyJet, Levi's, Monsterboard, PepsiCo and Renault.

Programmatic Media Planner / - Buyer & AdOps Specalist (OMD NL) - BeNeLux

Publicis Groupe

Tasked with with the trafficking, set-up, optimalisation and evaluation of programmatic media trading campaigns. 

Account(s): L'Oréal & Film1.

Digital Executive (Zenith NL) - Programmatic Media Planner / - Buyer & AdOps Trainee - BeNeLux

WeTransfer

Tasked with the acquisition of new potential advertisers in designated regions, as well as the negotiations and management of branding campaigns.

- Account Management
- "Artvertising"
- Business Development
- Channel Management
- International Sales
- Key Account Management
- Media Trading
- Sales Process Optimization (Eastern Europe, APAC, GCC)

Sales Manager - APAC, EEU, FR & GCC

We cure frustrated DTC brands of their inaccurate marketing analytics. || Founder Grow Your Boat. || Freelance End-to-End DTC & SaaS Growth Strategist.

Let's be honest, most marketing tools are stuck in the past. 

You just want that helping hand to do your thing, but tools nowadays...

They give all the credit to the 'last click' like some kind of participation trophy. 

Who cares about the last pat on the back?

You need to see the whole customer journey, 
from the wide-eyed browsing to the 'buy now!' moment.

But those old-school tools? 

Blind to all that juicy data.

This means:

→ Hidden growth opportunities waving goodbye.

→ You waste money on ineffective marketing.

→ Your competitors get ahead with better data insights! 

We clearly don't want that, 
right?

Enough is enough, 
my friend. 

We get it. 

You deserve better.

That's where we come in. 

Grow Your Boat isn't your old-school marketing tool. 

We go beyond the limitations of those old school tools and help you to see the complete customer journey, 
identify hidden growth opportunities, 
and optimize your marketing spend.

All you need to do is connect your data, 
talk to it, 
get insights,  
act upon them and generate profitable growth. 

The result? 

We've seen our clients scale their marketing from 30k MRR to 500k MRR. 

Typical problems we solve entail questions such as;

"What are the consequences if I turn off Pinterest ads? The ROAS on other channels is much better, but is Pinterest perhaps contributing to those somehow?"

+7% renvenue growth in Q1 2024.

"My return rates are eating my margins, what customer segments should I be targeting per channel to reduce the liklihood of returns?"

+3% margin increase in Q1 2024.

See where I'm going with this?

You can throw any problem at Grow Your Boat and work it out together.

That's a clear advantage you can't afford to ignore.

Until then, ask yourself:

What are your customers REALLY telling you? 

Do you know what you DON'T know?

Book a free demo to find out. 

It's a no-brainer (probably the best decision of your week).

((yes, we truly think so.))

(((jump on a call with us and you'll hear our irresistible offer.)))

((((man, even I want to get on a call with us now.))))

The world is changing. The way we consume literature is changing. But our mission remains the same: to bring you the best stories, from the finest writers, every single day. Sign up now and receive our novel one page a day in your inbox for free.

The Writers

Our young writers were carefully selected to form an international team composed of vastly various backgrounds. Each playing an instrumental part in this project.By signing up, you'll get access to the novel for free! You'll receive one page a day directly in your inbox.In our messages, we'll give you opportunities to support our writers (should you become a fan of their work).

The Story

Each writer narrated the story of their own protagonist. Making it that they all come from different worlds (like in real life!)In this epic fantasy tale, five unlikely heroes are brought together by a shared touch of fate.Be it so remedy their own misery or to fight for something much bigger than themselves: their convergence was no coincidence.

B2B Influencer Marketing @OBVIOUS

I help SaaS build awareness and generate leads through B2B Influence.

Managed +100 campaigns in 2024.

Impressions: 6.4M
Clics: +16K
Leads: +4K
CPM (Average): $32
CPC (Average): $5.4
CPL (Average): $37

Marc Richard

OBVIOUS went from €150K ARR to €1M ARR in 2025.

We started the year as a one-man show.
€150K ARR.
Just execution.

Then we built.

First Account Managers.
Then a Client Director.
Then a real team.

Today:

🌐 7 Account Managers, a Client Director and me.
🌐 ~30 clients across Europe & the US
🌐 400+ creators activated in 2025

In 2025, OBVIOUS delivered:

- 8M impressions
- 60K likes
- 70K comments
- 100K clics/website visits
- 3500 leads
- 35M€ Pipeline
- 5M€ Revenue for our clients

⏭️ 2026 target: €3M ARR.

Same focus.

- Deliver for existing clients.
- Add new strategic accounts.
- Structure marketing.
- Structure sales.
- Keep scaling performance via our Creator Led Growth motion 

Creator-led growth is taking off in B2B.

Leads 2–3x cheaper than traditional acquisition channels.
Plus trust.
Plus credibility.
Plus long-term impact.

If you want to know how to generate leads in 2026 with a creator-led growth motion.

Comment “CLG”

We’re just getting started. 🚀

We did it again.
13 meetings booked. €561K pipeline. From 1 creator post.

EDIT: check it out here -> https://lnkd.in/eHScce4g


In November, at OBVIOUS we partnered with 10+ creators our target audience already trusts.

Including Quentin Le Gall (Hexa).

His first post delivered:

- 32K impressions
- 657 clicks (2.05% CTR)
- 15 leads (2.3% click → lead)
- €648K pipeline
- €143K ARR

So, 2 days ago, we published a second post.
To break down the performance of the first one.

And here we are 👇

- 18K impressions
- 434 clicks (2.4% CTR)
- 13 leads (3% click to lead)
- €561K pipeline
- Potential €140K ARR (25% win rate)

Next step?

1️⃣ Amplify the post with Thought Leadership Ads
So the right audience keeps seeing it.
Generate leads at scale, while keeping CPL under control.

2️⃣ Warm outbound on engaged people
380 people liked or commented.
→ 20–50% in our ICP
→ 25% reply rate
→ 3–5% conversion from contact to meeting

Creator-led growth works.
When it’s structured, measured, and distributed properly — it becomes predictable.

👉 Want to know how we make creator-led growth predictable?

💬  Comment “CLG”

🤯 275 demos booked from a single LinkedIn post.
This wasn’t luck. Here’s why.

• We activated a creator trusted by the client’s ICP
• One specific use case, not the full product
• The goal: engagement and intent
• Warm traffic sent to a dedicated landing page

Organic results:
→ 94K impressions
→ 1,500 clicks
→ 167 demos booked
→ CPL: €5.16

Once organic proved the conversion,
we simply kept showing the same post to the right audience.

Using Thought Leader Ads.

TLA results:
→ €4,028 spend
→ ~60K additional impressions
→ ~108 extra demos
→ CPL: ~€37
(3–4× lower than their best acquisition channel)

Same post.
Same creator.
More volume.

That’s Creator-Led Growth.

If you want to know how to generate leads this way
and see the exact post we used:

💬 Comment “CLG”

We turned 6K€ into 1.9M€ pipeline and 324K€ ARR 
With our own creator led growth motion 

In November, after running Creator led growth campaigns for our +80 SaaS customers for the past 2 years.

We’ve finally did our OWN campaign at OBVIOUS.

Here are the results

Phase 1 - Organic: 

- 11 creators activated over 3 weeks
- 247K impressions 
- 45 meetings booked organically

Phase 2 - Thought Leadership Ads

- 2 of the top performing posts amplified with TLA
- 1300€ invested 
- 17K impressions
- 11 leads
- CPL <150€ for a +40K€ ACV

Phase 3 - Outbound

- Reached out to 500 ICP people that have engaged with creators’ posts (out of the 2000+)
- 27% reply rate
- 15 additional meetings 

If you want to know more, just comment “CLG” ;)

EDIT: check it out here https://lnkd.in/eHScce4g

🔥 94,000 impressions. €1.7M in pipeline. From a single creator post.

Most B2B brands will NEVER see results like this. Here’s why:

Not because creator-led growth doesn’t work.
But because they don’t have the right approach to select creators.

Here’s how we do it today 👇

1️⃣ Start where the signal already exists

We identify creators who are ALREADY talking about:
- the client’s brand
- or their direct competitors on LinkedIn.

If they talk about the problem, they can talk about the solution.

2️⃣  Build lookalikes

From these profiles, we generate lookalikes:

- same topics
- same audience
- same positioning

Then we progressively expand the pool.

3️⃣  Enrich performance data (automated)

For every creator, we enrich what actually matters:

- Average impressions per post
- Engagement quality

This gives us a realistic view of expected reach, before anything goes live.

Result?
We work with creators who are:

- ultra-relevant
- aligned with the topic
- and whose performance we can estimate with confidence

Some posts will overperform.
Some will underperform.
But globally, we land in the impression volume we planned.

And because we know our averages:

- ~1.3% CTR
- ~20% conversion on top-funnel (ebooks, resources)
- ~3.5% conversion on bottom-funnel

We can estimate:

- traffic
- leads
- and pipeline impact
   
BEFORE LAUNCHING 🔥 

That’s how creator-led growth becomes predictable.

If you want to know which creators would make sense for YOUR brand, and what kind of results you could expect.

Comment “CREATORS”

The biggest mistake you can make when working with LinkedIn influencers is this:


👉 Not knowing how much to pay a creator.

After running 2,000+ sponsored LinkedIn posts at OBVIOUS, we know exactly what we’re aiming for to get performance.

Our benchmarks are simple:

• Max €/$50 CPM
• ~1.3% CTR
• ~3.5% of clicks convert into leads (BOFU)

So let’s take a concrete example 👇
If we pay a creator €500 flat, we expect at least 10,000 impressions.

That should generate:
→ ~130 clicks
→ ~4 leads

Which means the math works.

To keep control on performance, we do 2 things before activating a creator:

1. Use a tool to estimate their average impressions per post.
If they usually do 2–3–4K impressions, they’re simply not a fit.

2. Ask for a screenshot of impressions from recent posts to confirm the average.

This way, we massively reduce risk.

Of course, some posts won’t work.
That’s normal.

But when you activate 10–20 creators over a 2–3 week window:

• Some will underperform
• Some will outperform
• And most of the time, we end up with multiple posts under €10 CPM.

Influencer marketing isn’t gambling.

It’s just math + volume + control.

Hope this helps if you’re running (or planning) LinkedIn creator-led growth 🚀

One sponsored post → 47 meetings booked and €564K in pipeline
Another one → 2 meetings booked and €24K in pipeline. 
Here’s the difference ⬇️

The main reason B2B brands fail to generate performance with LinkedIn creators is simple:

They suck at selecting them.

Some brands we talk to at OBVIOUS tried creator-led growth by themselves before.

When we ask how they selected creators, the answer is almost always the same:

- XXXK followers
- XXX engagements

It feels reassuring.
It looks good on paper.

But it doesn’t convert.

High engagement ≠ qualified traffic.

What actually matters is:

- who the creator talks to
- what they consistently talk about
- and what they’re known for.

That’s why we source creators on LinkedIn based on:

- their job title
- the topics they consistently talk about
- the audience they attract (not the size of it)

Once we’ve identified relevant creators, we go one step further.

We focus on the ones that will actually drive performance.
We enrich the data and look at one key metric first:
average impressions per post — not followers.

This tells us how much we’re willing to invest.

Our rule is simple:
👉 We don’t want to go above $50 CPM

So:
Avg views = 20K
Max budget = $1,000 per post

If you’re curious to know which creators would be relevant AND drive leads for you 👇

💬 Comment “CREATORS”

CLAUDE didn’t book meetings on autopilot for me.
Creators did.

Last week, I booked 50+ meetings.

• 40 came inbound in a single week
• +10 more the week after

Not because of automation.
Not because of AI magic.

But because creators created demand first.

Here’s how it actually works 👇

Creators give me something automation never will:
trust.

They warm up the market.
They talk about the problems.
They make people curious.

So when prospects see my name,
I’m not a stranger.

Then, and only then, automation makes sense.

I run outbound only on people who already interacted:
• liked the post
• commented

That’s why my outbound runs on autopilot without killing reply rates.

Results:
• +25% reply rate (consistently)
• Qualified conversations
• Meetings that actually show up

AI alone doesn’t book meetings.

But creator-led growth + smart outbound does.

Creators create demand.
AI captures it.

If you’re still doing cold outreach to people who don’t know you,
you’re playing the hardest version of the game.

Want the exact system?

💬 Comment “CREATOR”

If you run a B2B service company, this is for you.


Marketing agency.
Recruitment firm.
Consulting service.

Your market is crowded.
Your offer is solid.
But differentiation is getting harder every year.

So what happens?

You end up:
- Fighting competitors on price
- Explaining why you’re “better” on every sales call
- Discounting to close deals

After 2 years running OBVIOUS,
we’ve run Creator Led growth motion for 80+ SaaS companies 
like Pipedrive, Replit, Notion, Collective, Amplemarket, Rows, Folk, Fygr, Peec.

But recently, something changed.
Lot of our inbound now comes from traditional B2B service companies.

Why?

Because they all face the same problem:
👉 No brand preference. Only comparison.

Now imagine this instead 👇

When a prospect thinks:

“I need a Meta Ads agency / a recruitment firm / a consultant”

They don’t Google.
They don’t compare decks.

They remember what trusted voices in their market keep saying.

The people they already follow.
The experts they respect.
The creators shaping opinions in your ecosystem.

And they all point to you.

Publicly.
Consistently.
Without you selling anything.

So when the call happens:
- Trust is already there
- Authority is established
- Price is no longer the main discussion

That’s what Creator-Led Growth creates:
- Strong inbound pipelines
- Higher close rates
- Real pricing power

If you are looking to growth your B2B service company.

Creator-Led Growth is one of your best levers for 2026.

Want to know how to do it?

Comment “CLG”

Creator-led growth looks easy.

Until you actually try to run it. Here's what you'll need to do:

Creator-led growth on LinkedIn isn’t pay → post → leads.
It’s a full-stack growth motion.

Here’s what you actually need to run it properly 👇

 1. Source creators
 2. Outreach 5–10x more than needed
 3. Follow up multiple times
 4. Negotiate fees
 5. Create and send contracts
 6. Create a brief
 7. Define post intentions
 8. Review and validate content
 9. Create tracked links
 10. Set up attribution
 11. Dozens of back and forth with each creator to align
 12. Make sure the post is published
 13. Ensure creators are engaged in the comments
 14. Collect post performance a few days later
 15. Build a reporting doc (Notion / Sheets / CRM)
 16. Track impressions, clicks, leads, MQL, SQL
 17. Analyze what actually converted
 18. Ask top-performing creators to whitelist their posts
 19. Create or update your audiences
 20. Launch Thought Leadership Ads
 21. Optimize over time
 22. Extract people who engaged with creators’ posts
 23. Filter ICP leads
 24. Write outbound sequences
 25. Launch outbound

Or you can let us handle the entire creator-led growth motion at OBVIOUS 🫡

Strategy, creators, content, attribution, paid and outbound.
Without burning 100+ internal hours per month.

Creator-led growth delivers 2–3x cheaper CPL than any other B2B channel.

But it’s not a random act..

taplio

The Battle

Joris van Huët

Marc Richard

Followers

Posts

Engagements

Likes

Performance ScoreMarc Richard's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Joris van Huët

Marc Richard

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Marc Richard's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMarc Richard's LinkedIn Performance