Joris van Huët

Grow Your Boat

Still figuring out where your revenue comes from as a Fashion brand running on Shopify doing > 30K MRR? Read on 👇

We do this:

Connect your marketing data sources,
>>>
Ask questions,
>>>
Act upon clear and actionable insights.

We cure frustrated DTC brands of their inaccurate data analytics.

It's really that simple.

Founder & CEO

marketingupgrade.pro

People call me when their marketing broke or it's slowing down. We then have a fun call after which a usually equally fun follow-up meeting takes place. By then we've narrowed down what needs to be down and how much time will be needed to get there.

Owner - Performance marketeer - EN, FR & NL

Marketing Advisor - NL

Scaled DTC brands in the Netherlands doing 1Mio+ ARR.

- Paid Social performance marketing execution.
- Growth Manager of a performance marketing team (5).

Senior Growth Specialist - NL

Helped design, build and operate inbound - and outbound marketing systems.

Digital Marketeer - NL & EN

Helped validate and / or soft launch MVP's designed by R&D departments of AAA's in the F&B, GM/HBC and Financial Services industries.

Corporate Venture Marketeer - EN & FR

Helped with the definition, conception, implementation and execution of Marketing, PR and Sales strategies. Together we aim to further establish Briqwise as a global brand.

Chief Marketing Officer - Briqwise - NL & EN

Your tournament starts here.

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Helped Tournify with the definition, conception and execution of Marketing, PR and Sales strategies. Together we aim to further establish Tournify as a global brand.

Chief Marketing Officer - Tournify - EN, FR & NL

I worked as a research assistant for Rijkswaterstaat, the Dutch executive agency for public works and water management. My main task was to conduct a research project on how to scale the use of second hand furniture in the Netherlands to bolster sustainability in the industry.

The research project involved:

- Reviewing the literature on the environmental and social benefits of second hand furniture, as well as the barriers and drivers for its adoption by consumers and businesses.

- Conducting interviews and surveys with various stakeholders, such as furniture manufacturers, retailers, resellers, refurbishers, NGOs, and customers.

- Analyzing the data and identifying the best practices, opportunities, and challenges for scaling the use of second hand furniture in the Netherlands.

- Developing recommendations and strategies for Rijkswaterstaat and other relevant actors to promote and facilitate the circular economy of furniture.

The research project was a valuable learning experience for me, as I gained insights into the complex and dynamic system of furniture production and consumption, and the potential for circular solutions to reduce waste and emissions, while creating social and economic value. I also improved my skills in research design, data collection and analysis, report writing, and stakeholder engagement.

I enjoyed working with a diverse and motivated team of researchers, consultants, and experts from Rijkswaterstaat and other organizations. I am grateful for the opportunity to contribute to this important and innovative project.

(a.i.) Marketing Advisor - Rijkswaterstaat

Whether it’s a card game for two players with battling animals, a tactics game for your PC or your favorite digital board game on mobile, Grumpy Owl Games wants to turn your game experience into something that puts a smile on your face.

Smiling is a lot easier if the game you’re playing is easy to understand, nice to look at and makes you come back for more. That is why we create beautiful, accessible and high-quality games for your screens and tabletop.

Anima Cloud Efflux helps Grumpy Owl Games with the definition, conception and execution of Marketing, PR and Sales strategies. Together we aim to further establish the Grumpy Owl Games brand worldwide.

(a.i.) Marketing - Grumpy Owl Games - EN, FR & NL

Huispedia aims to democratize the real estate industry and give the power back to whom it's all about: the homeowners.

Anima Cloud Efflux helps Huispedia further establish their brand among homeowners in the Netherlands.

(a.i.) Marketing Advisor - Huispedia - NL

INNOVATE is committed to finding and supporting the Most Innovative Student in the
Netherlands. The grand ideas of tomorrow should be given a stage today. That’s why
we are looking for students with either an idea or a functioning start-up, who aim
to solve social and environmental issues. Ideas that tackle macro problems and are
being worked on to produce a head-on solution. Social inequality, climate change, the
relationship between essential data and privacy: in order to face the societal challenges
of the future, we have a hunch you’re out there coming up with innovative solutions.

(a.i.) Marketing Manager @ Innovatiefste Student van Nederland - INNOVATE

INNOVATE has the power to inspire people, and to show that innovation is something you should do, especially when things go wrong. That is why INNOVATE was there in 2020. This time we mainly manifested ourselves digitally, and not in the form of all kinds of large physical events. We developed into an online platform where others can present themselves, and organized no fewer than 5 online (live) INNOVATE Meetups with dozens of innovative parties from the Arnhem, Nijmegen and Wageningen region. This formula provided connection, inspiration and activation. In 2021, we will continue to work from that online vision for the time being. There will also be a number of offline activities, where regulations allow.

Anima Cloud Efflux helps INNOVATE with the definition, conception and execution of Marketing, PR and Communication strategies. Together we aim to further establish the INNOVATE brand, mainly in the Netherlands.

(a.i.) Marketing Manager - INNOVATE

It is only logical to use existing materials and to produce locally with fair conditions and transparent payments while designing products that last. We see waste materials as a mountain full of potential, and by simply maximizing the lifespan of materials we aim to reduce the waste pile, one bag at a time.

Introducing our bag made out of banners, car seatbelts and inner tubes from bicycles. For every occasion, we got your bag!

Co-Founder - Het Nieuwe Logisch - EN & NL

The Bin creates products from waste. With us, any company in any industry can become part of the new economy. Simluator of the circular economy.

Anima Cloud Efflux helps The Bin with the definition, conception and execution of Marketing, PR and Sales strategies. Together we aim to further establish the The Bin brand, mainly in the Netherlands.

(.a.i.) Marketing Lead - The Bin

Health organizations and insitutes come to Amulet for custom eHealth platforms, (web)apps, portal and websites. Thanks to a broad range of clients we are familiair with a number of technologies and innovations, which we can apply in each industry. Our belief is that tech is a tool the bring joy to hard-working individuals.

Anima Cloud Efflux helps Amulet with the definition, conception and execution of Marketing, PR and Sales strategies. Together we aim to further establish the Amulet brand, mainly in the Netherlands.

(a.i.) Marketing Lead - Amulet

Start-up minded companies come to IGNE for platforms, (web)apps, portal and websites. Thanks to a broad range of clients we are familiair with a number of technologies and innovations, which we can apply in each industry. Our belief is that tech is a part of your team. When your tech starts to show it's limitations, it is like a team that is not performing well. How do you start optimising your tech? IGNE guides you towards the answer.

Anima Cloud Efflux helps IGNE with the definition, conception and execution of Marketing, PR and Sales strategies. Together we aim to further establish the IGNE brand, mainly in the Netherlands.

(a.i.) Marketing Lead - IGNE

An organization commited to helping children regain inner peace and calmness in an age of information overload.

Anima Cloud Efflux helps Stichting Glimlach in je Hoofd with the definition, conception and execution of Marketing, PR and Sales strategies. Together we aim to further establish the brand among Dutch schools.

(a.i.) Marketing Specialist - Stichting Glimlach In Je Hoofd

Scanfie lets your guests order quickly and easily.

Did you know that the biggest annoyance among visiting guests the long wait for service? Sometimes guests visiting a (dining) café even have to wait half an hour before they can place their first order.

Would you stcik around around after having your patience tested like this?

This summer there were even several beach tents, cafes and other catering companies that had to close off part of the terrace or drastically shorten their opening hours due to staff shortages. An unnecessarily big disappointment for your guests and an unnecessarily large impact on your turnover.

Avoidable, with Scanfie.

Anima Cloud Efflux helps Scanfie with the researching and realization of (new) strategic partnerships for Scanfie. Together we aim to further establish the Scanfie brand in the Netherlands.

(.a.i.) Business Development Manager - Scanfie - NL

Searious Business creates business solutions aimed at increasing sustainability and limiting plastic waste. To that end, Searious Business collaborates with companies to solve plastic waste.

Anima Cloud Efflux helps Searious Business with the definition, conception and execution of Marketing, PR and Sales strategies. Together we aim to further establish the Searious Business brand in Europe.

(a.i.) Chief Marketing Officer - Searious Business - EN, FR & NL

Positive change starts from education. The BD School believes that everyone deserves a chance to build the future of their dream. The mission is simple: to enable individuals and ambitious founders to acquire the skills and knowledge they need to leave their mark in society.

Anima Cloud Efflux helps The BD School with the definition, conception and execution of Marketing strategies. Together we aim to further establish the BD School brand around the globe.

(a.i.) Chief Marketing Officer -  The BD School - EN

Stichting Oogfonds Nederland

Het aantal mensen met een oogprobleem stijgt. De oplossing ligt in voorlichting, preventie en meer oogonderzoek. Het Oogfonds financiert wetenschappelijk oogonderzoek naar het voorkomen en behandelen van oogproblemen. En steunt patiëntenverenigingen in het verbeteren van de kwaliteit van leven voor mensen met een visuele beperking.

Senior Online Marketeer

internationovel

This projected was terminated. 

- Concept was successfully validated.
- Follow-through to expand operations was more arduous than expected.
- Will be repeated in the future!

The world is changing. The way we consume literature is changing. But our mission remains the same: to bring you the best stories, from the finest writers, every single day. Sign up now and receive our novel one page a day in your inbox for free.

The Writers

Our young writers were carefully selected to form an international team composed of vastly various backgrounds. Each playing an instrumental part in this project.By signing up, you'll get access to the novel for free! You'll receive one page a day directly in your inbox.In our messages, we'll give you opportunities to support our writers (should you become a fan of their work).

The Story

Each writer narrated the story of their own protagonist. Making it that they all come from different worlds (like in real life!)In this epic fantasy tale, five unlikely heroes are brought together by a shared touch of fate.Be it so remedy their own misery or to fight for something much bigger than themselves: their convergence was no coincidence.

Founder

Infi

Infi believes in the strength of long-term and balanced collaborations. Together with our customers, we seek out the most effective and efficient road to success. Their dreams become ours, as do their problems. "Growing together" defines us best. My mission within Infi takes form with the following tasks;

- Marketing strategy
- B2B community management
- Business development
- Developer community management
- Content & social media marketing
- Brand management
- Storytelling 
- Partnership management
- Event management

In a nutshell: Infi takes pride in building loved products with our awesome clients, by writing beautiful code with their team of amazing developers. Both in Utrecht, as in Amsterdam.

#infinl

Chief Marketing Officer - EN & NL

Rotterdam University of Applied Sciences

Topics within Online Marketing; 

- Consumer Behavior 
- Content Marketing
- Influencer Marketing
- Programmatic Marketing
- Social Media Marketing (B2C / B2B)
- Storytelling in Marketing

Guest Speaker - EN & NL

United Wardrobe

Tasked with the cultivation and and nurturing of United Wardrobe's presence in France.

- Business Development
- Campaign Data Processing & Analysis
- Content Production Management
- Imagineering
- Influencer Campaign Conception
- Influencer Campaign Management
- Influencer Partnership Management
- Multichannel Storytelling Strategy

Influencer Marketeer - BE & FR (directly contributed to EXIT)

Omnicom Media Group

Tasked with with the trafficking, set-up, optimalisation and evaluation of programmatic media trading campaigns. 

- Contribution to Content Marketing
- Contribution to Copywriting
- Contribution to Translations

Account(s): Bacardi, EasyJet, Levi's, Monsterboard, PepsiCo and Renault.

Programmatic Media Planner / - Buyer & AdOps Specalist (OMD NL) - BeNeLux

Publicis Groupe

Tasked with with the trafficking, set-up, optimalisation and evaluation of programmatic media trading campaigns. 

Account(s): L'Oréal & Film1.

Digital Executive (Zenith NL) - Programmatic Media Planner / - Buyer & AdOps Trainee - BeNeLux

WeTransfer

Tasked with the acquisition of new potential advertisers in designated regions, as well as the negotiations and management of branding campaigns.

- Account Management
- "Artvertising"
- Business Development
- Channel Management
- International Sales
- Key Account Management
- Media Trading
- Sales Process Optimization (Eastern Europe, APAC, GCC)

Sales Manager - APAC, EEU, FR & GCC

We cure frustrated DTC brands of their inaccurate marketing analytics. || Founder Grow Your Boat. || Freelance End-to-End DTC & SaaS Growth Strategist.

Let's be honest, most marketing tools are stuck in the past. 

You just want that helping hand to do your thing, but tools nowadays...

They give all the credit to the 'last click' like some kind of participation trophy. 

Who cares about the last pat on the back?

You need to see the whole customer journey, 
from the wide-eyed browsing to the 'buy now!' moment.

But those old-school tools? 

Blind to all that juicy data.

This means:

→ Hidden growth opportunities waving goodbye.

→ You waste money on ineffective marketing.

→ Your competitors get ahead with better data insights! 

We clearly don't want that, 
right?

Enough is enough, 
my friend. 

We get it. 

You deserve better.

That's where we come in. 

Grow Your Boat isn't your old-school marketing tool. 

We go beyond the limitations of those old school tools and help you to see the complete customer journey, 
identify hidden growth opportunities, 
and optimize your marketing spend.

All you need to do is connect your data, 
talk to it, 
get insights,  
act upon them and generate profitable growth. 

The result? 

We've seen our clients scale their marketing from 30k MRR to 500k MRR. 

Typical problems we solve entail questions such as;

"What are the consequences if I turn off Pinterest ads? The ROAS on other channels is much better, but is Pinterest perhaps contributing to those somehow?"

+7% renvenue growth in Q1 2024.

"My return rates are eating my margins, what customer segments should I be targeting per channel to reduce the liklihood of returns?"

+3% margin increase in Q1 2024.

See where I'm going with this?

You can throw any problem at Grow Your Boat and work it out together.

That's a clear advantage you can't afford to ignore.

Until then, ask yourself:

What are your customers REALLY telling you? 

Do you know what you DON'T know?

Book a free demo to find out. 

It's a no-brainer (probably the best decision of your week).

((yes, we truly think so.))

(((jump on a call with us and you'll hear our irresistible offer.)))

((((man, even I want to get on a call with us now.))))

The world is changing. The way we consume literature is changing. But our mission remains the same: to bring you the best stories, from the finest writers, every single day. Sign up now and receive our novel one page a day in your inbox for free.

The Writers

Our young writers were carefully selected to form an international team composed of vastly various backgrounds. Each playing an instrumental part in this project.By signing up, you'll get access to the novel for free! You'll receive one page a day directly in your inbox.In our messages, we'll give you opportunities to support our writers (should you become a fan of their work).

The Story

Each writer narrated the story of their own protagonist. Making it that they all come from different worlds (like in real life!)In this epic fantasy tale, five unlikely heroes are brought together by a shared touch of fate.Be it so remedy their own misery or to fight for something much bigger than themselves: their convergence was no coincidence.

Brian Dordevic

Delivering profitable web design with SEO first approach. Official Google partner.

I started as a $4/hr offshore virtual assistant and became a USA citizen & business owner.

I help you generate more profit with your existing traffic efforts by optimizing conversion rates, improving your site speed & content strategy.

Chief Executive Officer

As the CEO of Alpha Efficiency, I steer the strategic direction of the company while managing an expanding team of 30+ professionals, spearheading growth initiatives, and driving operational efficiency.

Key Performance Indicators (KPIs) & Achievements:

Team Leadership & Management: Championed a culture of performance and accountability that led to a 35% boost in operational efficiency. Regularly oversee talent acquisition and retention strategies to ensure our team is well-equipped for success.

SEO & Content Management: Supervised the creation and execution of our SEO strategy, which saw a remarkable 60% surge in organic website traffic within six months, augmenting our brand's digital visibility.

Paid Media Strategies: Pioneered the deployment of innovative paid media campaigns, resulting in a 50% increase in brand awareness and a 30% rise in customer acquisition, significantly expanding our market footprint.

Performance Benchmarking: Developed and implemented performance benchmarks to ensure constant progress. The systematic monitoring of these metrics brought about a 20% improvement in overall productivity.

Stakeholder Management: Successfully maintained robust relationships with key stakeholders, attaining a 90% satisfaction rate, testament to our commitment to delivering value and fostering transparency.

Financial Management: Maintained stringent control over fiscal operations, consistently delivering profitability and surpassing financial objectives by 15% in the previous year, solidifying our position in the market.

This multifaceted role requires a delicate balance of leadership, strategic thinking, and operational excellence. It's my mission to continue propelling Alpha Efficiency forward, driving sustainable growth, and adding value for our stakeholders.

I just hit 12,000 followers on LinkedIn.

• No celebration
• No screenshot
• No dopamine hit

Just a quiet confirmation.

Numbers only matter when they reflect something real.
And this milestone does.

Not because of the count.
But because of the process behind it.

Three years ago, I was “the SEO guy.”

I wrote for Google first.
Humans second.

Intent over attention.

And there is a massive difference.

When someone searches Google, they already want something.
They are raising their hand.

Your job is simple:
Answer better than everyone else.

SEO writing is a drive-thru.

• They order
• You deliver
• The most organized kitchen wins

Social media is the opposite.

Nobody is ordering anything.

You are competing with Netflix, Slack pings, TikTok, and mental exhaustion.
You have to create hunger where none existed.

That shift humbled me.

I had to unlearn structure.
And relearn persuasion.

I stopped asking, “Is this optimized?”
And started asking, “Does this land?”

I studied storytellers.
Not marketers.

I watched how anticipation is built.
How tension is held.
How emotion carries ideas further than logic ever could.

Slowly, something clicked.

I stopped obsessing over keywords and started chasing clarity.
I stopped tracking backlinks and started tracking behavior.
I wrote for humans first.

Ironically, my SEO got better too.

Growth stopped feeling fragile.
It started feeling inevitable.

Not because of hacks.
But because I kept showing up when it made no sense.

When I was tired.
When clients were on fire.
When posts got buried.

I still wrote.

That consistency built trust.
Opened conversations.
Closed deals.
Changed how I see the game entirely.

I used to understand how content works.

Now I understand why it sticks.

This is not explosive growth.
It is earned growth.

And at this pace?

Increasing follower count is 100% irrelevant.
Changing lives and removing fiscal anxiety is.
Only focus is on providing value and getting paid for it.

It is alignment plus consistency plus time.

Because once you understand how humans work, you stop chasing reach.

And start building a life that compounds.

Helping Law Firms increase AI & Local SEO visibility to maximize client intake. | Add 7-Figures worth of cases per year from organic traffic. | My Local Gap Calculator tells you how much you lose every month

AI is not the problem. Your incentives are. AI is not going to use itself.

If you think your boomer salary is going to save your company, you are dead wrong...

The problem is that those that know how to use AI, are building companies not making themselves poor in a job.

They won't work for a salary when they can print 7-figure years. If you think this is an exaggeration, you lack imagination. 

Offer a cut of the pie to those with a brain, or get left behind.

Need help transforming your employees into AI machines? 

Reply with TRANSFORM and we'll talk.

Not being in top #3 on Google Maps costs you 7-Figures per year in lost deals.

This is how you climb to the top and get that massive revenue share:

• Fast Site
• High Quality Backlinks
• Local citations optimized
• Content written to convert
• Topical Authority Map that tells Google you know your stuff

If you want to know how much you're leaving on the table, click on the link in the comments. We'll tell you exactly how many leads are there for your industry.

I don’t know who needs to hear this but...

You need $0 down to start an online business.

• Free AI = DeepSeek
• Free Landing Pages = Carrd
• Free Video Hosting = YouTube
• Free traffic = Social Media Profiles

Poor people have bad imagination. Get creative.

You've seen the posts:

"I don't even use Google anymore." (These numbers are scary...)

Big talk.

But what does the data actually show?

Google went from 8.5 billion searches a day to 13.7 billion.

More people are Googling than ever.

Need help getting on the most powerful AI engine on the planet?

I'm taking 2 new clients in February. If your company does over $3 million per year, your business is qualified for growth.

Some call it AIO...

Others call it GEO...

Old timers want to cling on to SEO...

I say to all of them.

Get.
More.
Backlinks!

Ask me how if you want ones that move the needle.

No alternative text description for this image

Every few years, marketing declares another rivalry:

Radio vs. TV.
TV vs. digital.
PR vs. content.
SEO vs. AI.

But reality doesn't do clean cuts.

The so-called replacement consistently resolves as reinvention.

And this is how it looks in real time:

1. SEO Has Been “Dying” Since the Early 2000s

Two decades of predictions haven’t stopped search growth. They’ve only exposed how often tactics expire while demand continues to shift.
https://hubs.la/Q03ZKW2P0

2. Marketer’s Favorite Hobby: Declaring Things Dead That Still Print Money

Radio died. TV died. PR died. Email died. And yet they’re all still here, evolving while the industry chases the next funeral headline.
https://hubs.la/Q03ZKWZR0

3. The Fastest Way to Lose Narrative Control in AI Search

When brands avoid specifics, generative engines treat it as a gap that needs to be filled, and they fill it fast.
https://hubs.la/Q03ZKXVN0

4. AI Marketing That Actually Held Up in Production

Instead of chasing novelty, these teams treated AI as plumbing. The outcomes were faster execution, cleaner workflows, and measurable gains.
https://hubs.la/Q03ZKYMB0

5. Google’s December Core Update Has Landed

Now comes the hard part: understanding whether your current visibility is stable, temporarily tolerated, or already on borrowed time.
https://hubs.la/Q03ZKWH70

The illusion of replacement hides continuity of control.

We hype "new" systems as total takeovers, and lose focus on what really works.

If you want to see where your next opportunity hides, let me tell you in a call here: https://hubs.la/Q03ZKY9j0

SEO is officially in its “Facebook 2018” era.

Back then, Facebook lost millions of visits and businesses fled to Google for safety.

Now, that safety net is gone too.

Seniors are already planning for a 40% drop in search traffic over the next few years.

(No more hoping-against strategies)

And once traffic decline becomes a planning number, not a fear, everything shifts. 

Let's get into what happened last week:

1. Publishers Are Planning for a 40% Traffic Loss

Search was supposed to be the stable channel. Now publishers are reallocating headcount, formats, and revenue models around their decline.
https://hubs.la/Q03_LWQM0

2. Google Is Teaching People How to Read Curiosity

Google is now actively teaching users what to explore next while they’re still figuring out what they’re interested in.
https://hubs.la/Q03_LYSv0

3. Two Content Economies Are Emerging (Exposure No Longer Pays the Bill)

For 20 years, publishing meant visibility in exchange for knowledge. Now answers stay inside machines, and content creators are being told to accept less.
https://hubs.la/Q03_LXB50

4. Your Best Buying Signals Never Make it to the CRM

Deals expand right before they close. New voices enter, urgency rises, and the most valuable signals never make it into the CRM that’s supposed to catch them.
https://hubs.la/Q03_LWmH0

5. The Social-to-Search Halo Effect SEO Isn’t Measuring

Not all demand starts with a query. Some of it starts with a feeling that sends people searching days later. Ignoring it means letting curiosity resolve on someone else’s terms.
https://hubs.la/Q03_LZxs0

We’ve moved past organic guarantees.

Today, reach depends on systems that can actively shape demand:

AI for discovery.
Ads for paid attention.

I'll show you what that setup can actually do for you. 

Pick a time: https://hubs.la/Q03_LVZR0

New Year’s Eve is behind us.

I started January 5th with a work sprint. One rock. One focus.

Here’s what separates people who adapt and those who don’t:

Most people blame external pressure. 

• War
• Gas prices
• Difficult year

Very convenient. 

Because then you don’t have to examine your own decisions.

But tough times don’t define you. You define how you respond to them.

In every downturn, a small group does exceptionally well. They didn't ignore reality. They adapted faster.

What separates them? 

Structure.

For me, 2025 was one of the best years on record. Most of that traces back to one decision: focus on recurring revenue.

Before that, my business was fragile. Revenue came in bursts. Planning felt theoretical. Every month was a reset.

That realization didn’t come from scrolling. It came from forcing the numbers to tell the truth.

Here’s what most people get wrong about planning:

They plan to feel organized, not to make tradeoffs.

Unrealistic plans create false confidence. Ignoring your capacity creates burnout. Never adjusting creates quiet failure.

The solution? Quarterly planning.

Long enough to set direction. Short enough to correct mistakes before they compound.

A real rock solves an active problem, changes future options, and creates second-order effects. If it doesn’t do all three, it’s not a rock.

Most ideas get eliminated at this stage. Nice-to-haves don’t change the game.

The cost of continuing as usual:

Busy weeks. Incremental progress. Another year where effort increases faster than leverage.

Poor planning doesn’t fail loudly. It fails quietly.

Planning isn’t about controlling the future. It’s about creating structure that allows good decisions to emerge.

The people who do well aren’t waiting for clarity. They create it.

Let’s build that structure together.

Did you know that 88% of urgent clicks go to companies located in Google's Maps Tri-Pack?

If your business is not located in first 3 spots, you are missing on fastest profit on the internet. (Here's how to easily climb to the top):

1. Fix your citations
2. Get fresh reviews (from Google Local Guides)
3. Make sure content of your site is optimized for Local SEO
4. Don't forget to double check your phone number is working

These may sound simple, but roadblock up to 7 figures annually of free orgaic traffic.

Want to learn how much revenue you're leaving on the table? 

Check out our Google Profit Gap Calculator, and ensure you take proper action.

Remember when buying online took around 20 minutes across 5 sites?

Google just shrank it to 10 seconds on one screen:

Customer asks about rugs → sees Rugs USA's 20% off → taps buy.

Curiosity hits search. Wallet hits empty.

(Keep reading for more brain-tickling updates)

1. Google’s Commerce Update Redefines the Buyer's Journey

New commerce tools link AI-driven research directly to checkout, offers, and retailer-controlled experiences inside Google Search and Gemini.
https://hubs.la/Q03-FkDM0

2. SEO in 2026 Looks a Lot Like a YouTube Strategy

AI Overviews are pulling answers from video like it’s primary evidence, turning YouTube into the center of modern SEO.
https://hubs.la/Q03-FkFx0

3. 230 Million People Already Ask ChatGPT About Health

Now OpenAI is formalizing that behavior with a locked-down Health environment, signaling a shift from casual health questions to sustained, data-grounded use.
https://hubs.la/Q03-F8-L0

4. Google Says “Stop Writing for AI” (Even If It Works Today)

Many teams are restructuring content to “please AI,” but Google just went on record saying this shortcut might age very badly.
https://hubs.la/Q03-Ff4G0

5. AI Search Is Solving the Question, Not the Market

"A feature designed to ensure completeness becomes a bug when completeness overrides utility." 
https://hubs.la/Q03-Fk_40

Google now owns the journey end-to-end. 

Profits chase whoever controls that unified experience.

Secure top visibility before Q1 slips: https://hubs.la/Q03-FcdY0

How many AI agents are currently working for you?

taplio

The Battle

Joris van Huët

Brian Dordevic

Followers

Posts

Engagements

Likes

Performance ScoreBrian Dordevic's LinkedIn Performance

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taplio

The Battle

Joris van Huët

Brian Dordevic

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brian Dordevic's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreBrian Dordevic's LinkedIn Performance