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Justyna Ciecierska-Göçeryan

Abriyah

We believe leadership is a craft. Leaders are built, not born.

We help organizations that promote their top performers into leadership roles and see mediocre results. Leadership is a different skill set.

Turn a capable individual contributor into a confident, effective leader who closes the costly gaps that drive rework, turnover, and lost productivity.

Using The Leadership Equation™, we make leadership practical and measurable.
We equip supervisors, managers, and executives with the tools to lead people and performance with confidence while increasing profitability.

We help operations-driven businesses:
✅ Align daily execution with strategy
✅ Improve decision agility under pressure
✅ Eliminate cross-functional friction
✅ Drive measurable performance and retention

Get the Proven Framework: TheLeadershipEquation.IO

Founder: The Leadership Trade School™ | Creator of The Leadership Equation™

Cognito Business Coaching 

Coaching for Tech Founders

⬥ Provide executive coaching and strategic guidance to help founders unlock growth through operational excellence. 

⬥ Partner with startup tech founders to develop goal-setting frameworks and team alignment

⬥ Guide founders on moving from early-startup systems to more mature processes and workflows

⬥ Leadership coaching and training

Chief Executive Officer

Corporate Finance Institute® (CFI)

Led transformational operational and strategic initiatives at this VC-backed growth-stage company, driving operational excellence and growth through innovative learning solutions.

⬥ Pioneered productivity metrics for the content team and presented operational performance, strategic initiatives to the Board.
⬥  Spearheaded 𝐜𝐨𝐦𝐩𝐫𝐞𝐡𝐞𝐧𝐬𝐢𝐯𝐞 𝐜𝐡𝐚𝐧𝐠𝐞-𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 driving operational improvements

⬥ Architected multi-tier certification journey to increase 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐥𝐢𝐟𝐞𝐭𝐢𝐦𝐞 𝐯𝐚𝐥𝐮𝐞

⬥ Led strategic cost optimization initiatives resulting in significant 𝐑𝐎𝐈 improvements

⬥ Collaborated with executive leadership to drive cross-functional strategic initiatives and team alignment to strategy execution

⬥ Enhanced learning content development through strategic leadership of instructional design and subject matter experts

⬥ Aligned operational costs and productivity with revenue and cash to quantify the productivity impact on profitability

⬥ Team alignment to strategy execution

Senior Vice President Content Operations (Interim CCO)

Pluralsight

Drove strategic transformation and operational excellence for a VC-backed, $100M+ ARR learning & development business through visionary leadership and innovation.

⬥ Led product and content strategy for a 𝐦𝐮𝐥𝐭𝐢𝐦𝐢𝐥𝐥𝐢𝐨𝐧-𝐝𝐨𝐥𝐥𝐚𝐫 learning & skill development business

⬥ 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐞𝐝 organizational performance by leading high-performing globally distributed cross-functional teams through complex integration and change

⬥ Pioneered agile learning methodology implementation, optimizing content lifecycle, and reducing costs while maintaining quality using repeatable systems and processes.

⬥ Established data-driven decision frameworks through strategic KPIs and OKRs to drive successful business outcomes and reduce costs for improved ROI

⬥ Post-acquisition team alignment
⬥ Presented key operational performance and strategic initiatives to the Board of Directors.

VP, Cloud at A Cloud Guru | A Pluralsight Company

A Cloud Guru

Led operational strategy and execution for the world's largest online catalog of Cloud Training at this VC-backed growth-stage company.

• Presented operational performance, strategic initiatives, and key data to the Board of Directors
• Responsible for leading the worlds-largest online catalog of Cloud Training

• Lead a large global cross-functional team of 100+ employees in the production and management of best-in-class cloud online training courses, operational excellence at scale.   

• Led team through two M&As, playing a key leadership role in integration plans and projects that aligned acquired teams and operations with strategic goals.

VP Cloud Content

• Led a global, best-in-class team in the creation and management of a catalog of over 300 courses and 1400+ Hands-On Labs, reaching over 1 million students worldwide.

• Achieved a reduction in the cost per content hour by leading and optimizing production processes and implementing repeatable systems for high performance.

• Spearheaded the production of engaging and effective content through the implementation of innovative methodologies like Andragogical learning principles and human-centered design.

• Collaborated with product and data teams to build new features and established data-driven decision frameworks to drive learner efficacy, engagement, and retention.

Director, Content Production

Linux Academy

Led transformational operational and content strategy initiatives at this VC-backed growth-stage company, driving organizational growth through strategic innovation.

⬥ Built and led a high-performing global team of content creators, implementing repeatable systems and strategic frameworks for consistent quality delivery at scale.

⬥ Spearheaded course development strategy and execution, resulting in accelerated production timelines and enhanced market competitiveness.

⬥ Developed innovative content maintenance protocols that increased operational efficiency and reduced technical debt.

Course Development Director

Demonstrated significant impact and rapid career progression at this VC-backed growth-stage company through strategic innovation and exceptional performance.

⬥ Achieved 𝟗𝟖+% content satisfaction rating on one of the highest-viewed courses through strategic instructional design, demonstrating impact on customer retention and brand reputation.

⬥ Advanced to leadership role through 𝐭𝐰𝐨 𝐩𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧𝐬 within first year, demonstrating accelerated career growth

⬥ Received the 𝟐𝟎𝟏𝟖 𝐒𝐭𝐮𝐝𝐞𝐧𝐭 𝐅𝐢𝐫𝐬𝐭 𝐀𝐰𝐚𝐫𝐝 for innovative community engagement strategies

Training Architect

Fast Lane US

• Oversaw in-person, instructor led online, and hybrid learning classes as a highly rated instructor

 • Authored vendor sponsored, 'official' training courses for major IT vendors including partner certification content

• Taught approved vendor specialization content by traveling globally as one of three authorized instructors

Technical Trainer/Course Developer

NetApp

Demonstrated technical mastery and strategic problem-solving as a premium support engineer for NetApp's enterprise clients, consistently achieving top performance metrics while managing mission-critical infrastructure.

Technical Support Engineering

ABriYah

As COO, I drove strategic transformation across global operations while scaling service delivery and optimizing organizational efficiency. Key achievements include:

⬥ 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐞𝐝 operational strategy while leading 𝐠𝐥𝐨𝐛𝐚𝐥 𝐦𝐚𝐧𝐚𝐠𝐞𝐝 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬, bridging business objectives with scalable execution

⬥ Built and led 𝐡𝐢𝐠𝐡-𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐢𝐧𝐠 𝐢𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐭𝐞𝐚𝐦𝐬, establishing 24/7 operational excellence across multiple time zones

⬥ Successfully led 𝐢𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧 of technical and customer infrastructure through 𝐭𝐰𝐨 𝐦𝐚𝐣𝐨𝐫 𝐚𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧𝐬

⬥ 𝐒𝐩𝐞𝐚𝐫𝐡𝐞𝐚𝐝𝐞𝐝 organizational redesign initiatives that increased efficiency and reduced operational costs by 𝟑𝟎%

⬥ Developed and implemented 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐟𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤𝐬 for sustainable growth and scalable service delivery

Chief Operating Officer

Leaders are built, not born. Nearly 50% of leaders fail within 18 months of taking a new role, not from lack of talent but from outdated playbooks.

At The Leadership Trade School™, we teach leadership as a craft.
Our Leadership Equation™ equips leaders with the skills and systems to reduce rework, strengthen retention, and accelerate performance.

You’re expected to inspire, execute, and deliver results while navigating constant change. Everyone looks to you for answers, but most days it feels like you’re just trying to stay afloat.

Many leaders silently struggle with the demands and complexity of modern business.

It’s not your fault. You’re leading in a system designed for a different time.

Today’s leaders must think clearly, act decisively, and care deeply. You’re managing up, down, and sideways while connecting the dots between people, performance, and strategy.

The Leadership Equation™ is that upgrade.
It teaches outcome-driven performance, sustainability, and people-centered leadership that produces measurable business results.

During my career in VC-backed tech and M&A, I learned to lead with both my left and right brain. Integrating results AND relationships. 

The outcome:

✅ 90% retention of key talent
✅ $1M in annual savings
✅ Doubled productivity

That experience was the proving ground for The Leadership Equation™ system.

Now we bring it to those who need it most through The Leadership Trade School™. 

Built to equip real-world leaders with modern tools that work in the field, not just the classroom.

Because leadership today isn’t about choosing either or.

It’s about leading with AND.

Lead with empathy AND accountability.
Lead with vision AND execution.
Lead with strategy AND humanity.
Lead with data AND intuition.
Lead with results AND relationships.
Lead with your WHOLE brain.

Let’s build leaders who lead with skill, not struggle.

💡 See the System: [TheLeadershipEquation.io]
🎤 Speaking & Workshops: [TiaAWilliams.com/book-me-to-speak]
📔 Pre-order the Book: Born A Statistic. Built to Be A Leader. (Coming Nov 2025)

taplio

The Battle

Justyna Ciecierska-Göçeryan

Tia Williams

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