Building Marketing Waiting Rooms™ - Join the community 🦄 | Content | Demand-Gen | Inbound

I practice the art of staying top of mind 🧠 This means I help brands clarify their message and bring it to life in unforgettable social content and ads.

Justyna Ciecierska-Göçeryan

Go-to-market (GTM) micro-tests for entrepreneurs on their path from 0 to $1M ARR | 2x first go-to-market hire | Founder-Led Marketing Club (DIYing founders) | GTM Booster (done-with-you)

96% of startups never hit $1M in revenue. I am on a mission to help underestimated founders beat these odds. 

Most startup advice out there is for VC-backed companies with: 

• 18-24 months of runway
• $1M+ in funding
• Full-time technical teams
• Growth-at-all-costs mindset
• Building to an IPO

But what about the rest of us?
• Bootstrap founders
• Solo entrepreneurs
• Side-hustlers becoming full-time
• Underestimated founders

We need a different playbook.

One that focuses on:
• Getting paying customers from day -1
• Revenue-funded growth
• Sustainable business models
• De-risked path to market
• Setting our own terms for success 

The system might be rigged, but that doesn't mean you can't win.

You just need to play a different game.

This is exactly what I help ambitious, underestimated founders with. 

About me: 

- Nearly 2 decades of experience working with early-stage startups 
- Helped generate $82M in revenue 
- Advised 200+ founders and worked with 85+
- A rare $0-$1M ARR go-to-market specialization 
- 100% focus on underestimated founders 
- Preference for tech(enabled) businesses

What I do now: 

Founders come to me when they are at the concept stage (to validate and design their business), or launch stage (to take their idea to market). Either way, we start with drafting a go-to-market plan and running micro-tests. Then, I provide high-touch advisory support to find and keep your first 100 Happy Paying Customers. 

Within just a month of working with me you can expect:
 
🎯 specific options for pricing / positioning
🎯 which customer segment to focus on
🎯 1-2 GTM playbooks to prioritize
🎯 6-week action plan to micro-test it
🎯 supporting content blueprint 

Then, you have unlimited Slack access to me (and peers!) as you implement your micro-tests. Or, join us for small group coaching sessions for live support. 

All this ties back to my proven Happy Paying Customers methodology that has helped founders like Ashley Chang (Sundays CEO) grow to $1M+ ARR. Countless founders went from spinning for years to not only launching their startups but getting Happy Paying Customers. 

Here's the real reason this works: it is grounded in business fundamentals and buyer psychology. No unethical hacks or flashy trends. 

TL:DR: you can expect to know *what* to prioritize, and *how* to get it done so you can remain on the right path to $1M ARR, on your own terms. 

Ready to validate your business with 100 Happy Paying Customers? DM me to snag a spot in the Founder-Led Marketing Club with other ambitious, underestimated founders.

taplio

The Battle

Justyna Ciecierska-Göçeryan

Sweta Govani 🧩

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