Building Marketing Waiting Rooms™ - Join the community 🦄 | Content | Demand-Gen | Inbound

I practice the art of staying top of mind 🧠 This means I help brands clarify their message and bring it to life in unforgettable social content and ads.

Justyna Ciecierska-Göçeryan

When I was a marketing intern I’d drink beers with our sales director and write ad copy on the back of a napkin.


Those napkin scribbles outperformed 80% of the campaigns I agonised over with the marketing team.

I honestly got along better with sales than my marketing colleagues.

Their world just made more sense to me LOL.
The sales floor was my church.

I'd lurk in the hallways, eavesdropping on reps pacing back and forth with their headsets on, totally in their flow.

I got to hear bizarre customer objections they handled.
I got to observe them close a deal everyone else had pronounced dead.
I got to know our customers so much better thanks to them.

And I think it’s beautiful 🫠

No grand revelation today. 

Just this:
Go grab a drink with your sales team.

They'll make you a better marketer.

What's the best thing you've learnt from your sales colleagues?

Justyna Ciecierska, MSc

Founder @ Marketing Waiting Room - Messaging & creative strategy

I stopped dumping detailed buyer personas docs into ChatGPT. I replaced it with 3 sentences. Content gets DRAMATICALLY better.


When you vomit a 20-page document into AI, it doesn't magically cherry-pick the most important things.

It sees 47 different directions it could take, and it tries to lump it all together into one generic, illogical content sludge.

If you want AI to generate HYPER-RELEVANT content that attracts your IDEAL buyers, you need to strip your targeting down to its essence.

You only need three elements.
Three short sentences.
That's it.

1. DREAM OUTCOME: What are they trying to achieve?

2. PROBLEM: What's getting in their way while chasing that dream?

3. PSYCHOGRAPHICS AND BEHAVIOUR: How are they wired? What makes their situation unique?

So for example:

Imagine you are a business coach helping people get their first customers.

Here's your audience:

DREAM: "They want to start their own business or are in the early stages."

PROBLEM: "Terrified of losing stability and wasting lifetime savings."

PSYCHOGRAPHICS AND BEHAVIOUR: "Perfectionists. Not business-savvy. Overwhelmed. Overthinkers. They think they have to have a perfect product before selling."

Now here’s the thing:

Two people can have the same dream, and even the same problem.
But if one is business-savvy and the other is an overthinker paralysed by perfectionism, they will be interested in different content.

See the difference:

Overwhelmed perfectionist: "How do you know your offer is good enough before you start selling?"

Business-savvy doer: "Here’s the fastest way to sell your offer so you can find out if it's good enough."

See the nuance?

AI needs explicit, non-ambiguous guardrails to know exactly who it's writing for.

And yeah, I know, stripping everything down to its core is annoying, uncomfortable work.

But trust me - once you do it AI content gets waaaaay better and you stop prompt-wrestling.

This is literally what I do when I set up an AI Content Brain for my clients:
I turn their messy targeting and messaging into something AI can easily use.

Want me to do the same for you?

Go to: marketingwaitingroom.com and book your intro!

Founder @ Marketing Waiting Room - Messaging consultancy

How this truck salesman uses a BIZZARE playbook to hijack your brain in 120 seconds.


You might think this sh*t is chaotic, super random and silly.
But it’s actually well thought-out.
Masterclass in attention and memory encoding.
Let me explain

1/ CURIOSITY GAP
The video starts with a man telling a woman:
“Lean back. Don’t worry. I’ll catch you.”
You immediately want to see how this ends so you keep watching.

Attention? Check.

______

2/ SHOCK AND PATTERN INTERRUPT

→ He lets her fall.
You feel shock. Confusion. Surprise. This breaks your expectation. Your brain is now more receptive to the message that follows. 

→ That's when he delivers a life lesson: “Don't trust anybody.”
Your brain assigns him authority and credibility. Then he adds: "Except when buying trucks - trust me". That’s his bridge to the product.

(btw notice how he uses that gigantic comb for no good reason to keep your attention).

______

3/ SHOWMANSHIP + NOVELTY BIAS

The guy doesn’t list features.
He PERFORMS the features.

→ He measures the truck’s length by doing mid-air splits
→ He pretends to be a doctor while “diagnosing” engine power

You might think it’s silly but it’s actually genius for two reasons:
1) The weirdness keeps attention high
2) The showmanship bypasses sales resistance

When people realise they’re being sold to, they instinctively put up mental defences and stop processing the message.

By wrapping the pitch in weird, entertaining behaviour, he prevents your brain from labelling it as “advertising,” so those defences never activate

______

4. MEMORY HOOKS

While you’re entertained, he casually encodes the USPs in your brain:
→ Engine power
→ Cargo box size
→ Comfortable interior

He uses memory hooks to ensure you remember the most important things:
→ The brand name
→ The product and its USPs

Dude keeps saying:
“Jerry… Jerry… Jerry…”
Jerry is the company name.
He repeats it so often that it burns into memory.

And the weird acts (doctor, splits, comb) act as memory glue.
Your brain links:
Jerry → weird doctor → powerful engine
Jerry → splits → long cargo box
Jerry → comfort → funny guy

After watching the video, your memory is left with the most important keywords:

Jerry
Chinese
Great trucks

NOW CHECK THIS:
Next time you need a truck, your brain will remember these keywords, and you will Google the,m and you will find them.

The reason AI content sounds generic has nothing to do with AI.

It's you.

You're dumping 20 pages of audience research and 47 pages of transcripts into ChatGPT hoping it will do the hard work of figuring out whom you're actually talking to.

It won't. That's your job.

AI doesn't need all that information.

It needs clarity.

Three sentences.

If you can't explain your audience in three sentences, your problem is not generic content.

Your problem is targeting.

Clarity in, clarity out.

Want me to ruthlessly clarify your targeting and messaging and set up an AI content assistant that writes hyper-relevant content?

Go to marketingwaitingroom.com and book your intro.

The term “long-term marketing” is misleading. It suggests that results take years to appear, but that’s not true.


We praise direct response marketing for its quick and measurable results:

> Show an ad
> Customer clicks
> Customer takes action

But there’s another part of marketing that feels more ambiguous.

It’s often labelled as “long-term,” “brand awareness,” or “brand marketing.”

But not many people understand its mechanics.

A good way to think about it is indirect-response marketing.

(Or how I like to call it - Marketing Waiting Room™) 

It works differently.

The purpose is to build something deeper: memory structures in the buyer’s mind that can be retrieved when a buying trigger hits.

These memory structures are what drive people to come directly to you or make your direct-response marketing efforts perform better.

This type of marketing is often lumped into the “long-term” category, making it seem vague and uncertain in its ROI.

The real issue is that many marketers don’t fully grasp how to make it work.

It requires a different set of skills, thinking, and approach.

It’s about creating a resilient and valuable asset.

One that lasts beyond any specific channel or campaign and doesn’t show up neatly on a dashboard.

But that doesn’t mean it takes years to see results.

If someone is exposed to marketing your assets that build memory structures and then experiences a buying trigger just days later, that memory will activate, driving action.

Over time, this memory structure gets stronger, and these effects become even more visible.

I’ve built an AI content system that doesn’t just generate content, it follows your strategy. And OMG, it works ridiculously well!

If you’ve followed my work, you know I’m annoyingly picky about content.

I care about relevance, nuance, originality, and quality.

So I’m not interested in cranking out more AI slop.

For me, it’s all about using messaging, targeting, content strategy and internal expertise to create on-brand, original content across channels.

I pre-package and pre-chew it for AI.
I call it the “AI Content Brain” and it works like a charm!

Why?

Because I strip down the strategy to its essentials and structure it in a way that AI knows how to use it when creating content.

To be clear, it’s not something I whipped up quickly overnight.

I've been obsessing over this since 2022.

Testing, breaking, refining.
Figuring out exactly how to make AI finally *get it*.

I’ve been offering this as a productised service for a few months now, and I'm opening new slots today!

In 3 weeks, you get:

→ Your positioning, messaging, targeting, and content strategy defined and compressed into a clear doc AI can follow, no 20-page-long pdfs

→ Your internal expertise, product info, opinions, stories, and IP extracted and structured so it can be easily reused across content

→ A Content Brain that gives AI the exact context it needs to stay on strategy and stop hallucinating

→ AI content assistants that turn any raw input, ideas, notes, transcripts, conversations into on-brand, high-quality content across channels

All set up for you in a tool of your choice: Gemini, ChatGPT, Claude - you name it.

So if you want to scale your content creation without losing your soul and substance, I would LOVE to build this for you!

Head to marketingwaitingroom. com and book your intro.

The future of AI content creation is: 'interview me until something worth posting comes out.’

Let me explain:

I worked with 7 clients last year.

I helped them define their positioning, messaging and content strategy and built an AI content system that creates on-brand content across channels.

But there was something I didn't expect…

These people are incredibly smart.
Brilliant at what they do.

They'd tell me stories that made me go "Wait THAT'S a post."

And yet they kept struggling with content creation.

How’s that possible?!

They had the expertise. They had the stories.
So what was missing?

It became clear when they tried the "Interviewer" feature I built into their content system.

An AI assistant that:
- Understands their audience and strategy
- Asks targeted questions
- Pulls out stories, opinions, anecdotes
- Surfaces angles they didn't know they had

THEY LOVED THAT FEATURE THE MOST!

That’s when I realised they didn't have a content creation problem.
They had an insight extraction problem.

All they needed was buried deep in their minds.
And they couldn't access it on demand.

The Interviewer changed that.

They kept telling me that this made them think in a completely different way.

It sparked ideas they wouldn't have had otherwise.

Opened doors they didn't know were there.

THAT’S WHAT MAKES CONTENT INTERESTING!

That's when I understood what content operations should actually look like:

→ LAYER 1: Extract insights from experts through a natural conversation with an interviewer AI assistant 

→ LAYER 2: Process it through an “AI Content Brain” trained on positioning, messaging, and audience 

→ LAYER 3: Remix into different formats and channels.

The expert's job is to think and talk. 
AI’s job is to turn that into original, on-brand content assets.

So if you want your expert team to create content stop asking them to write LinkedIn posts.

Start building systems that pull the best of what they know and then let the “AI Content Brain” do the rest.

Would you like me to create such a system for you?
Book an intro via the link in my bio!

B2B marketing has a technical addiction


Growth hackers
GTM engineers
Frameworks
Automations
Ratios


We treat marketing like an engineering challenge.
And we don’t want to admit that it’s mostly a communication challenge.

I came across this quote lately:

“The truth isn’t the truth until people believe you, 
and they can’t believe you if they don’t know what you’re saying, 
and they can’t know what you’re saying if they don’t listen to you, 
and they won’t listen to you if you’re not interesting, 
and you won’t be interesting unless you say things imaginatively, originally, freshly.”

Bill Bernbach figured this out decades ago, but somehow we convinced ourselves that B2B marketing works differently.

We’re excused from clarifying our message and allergic to a little art.

Is it because we think our products speak for themselves?
Or is it because we don’t feel like doing the difficult work?
Or is it because martech has led us to believe that we don’t need clarity and creativity if we have a good tech stack?

I don’t know.

But I do know this: clarity and creativity in marketing aren’t optional.

They’re THE job.

POV: LinkedIn Ads perform at Got Talent...

I wish more B2B marketers and founders knew that…


1. Brand is your silent salesperson

2. Having no competitors is usually a bad sign

3. Signing up to a newsletter doesn’t mean someone is in "consideration stage"

4. Building brand awareness means building mental availability (buyer memory)

5. A marketer’s job is to make the brand easy to recall and easy to buy

6. You shouldn’t “scale marketing” before you’ve decided on positioning and messaging

7. Good advertising kills bad products

8. Creativity in marketing isn’t optional. It’s THE JOB

Couldn’t come up with 10. Help? 😅

My content workflow lately: I talk out loud to my “AI Content Brain” for 15 minutes on Monday mornings. Then it remixes my answers into endless posts.


That’s it.

Since I built my AI Content Brain in Claude, my content workflow got 

SO.
MUCH. 
EASIER.

And weirdly, way more fun.

Here's what I do now:

STEP 1: I start with the "interviewer mode"

Claude asks me questions as if it were my ideal buyer.
I just answer out loud (I use WisprFlow)
Casually. No writing. No pressure.
You would not believe what comes out of your brain when you're not trying to "write."


STEP 2: Claude remixes my answers into endless content pieces

It doesn't just summarise. 
No, no.
It does something more sophisticated.

It filters my rambling through my specific Targeting, Messaging & Positioning rules.

This means it knows what I sell, my unique PoV and what my target audience is interested in.

The Result:
→ 15 minutes of talking = 5-10 high-quality LinkedIn posts.
→ It’s not "AI-generated." It’s "AI-extracted."
→ The thoughts are 100% mine. The typing is 0%.

So here’s my advice to you:

Stop trying to create content from scratch.
Start having conversations and let AI do the remixing.

Want me to build your AI Content Brain for you?

Go to: marketingwaitingroom (dot) com and book your intro.

How to deal with messaging and content in an emerging vs. a mature market
TLDR: 

- Emerging market: your goal is to make your brand name = category. Which means your messaging and content should be category-focused. Not differentiation-focused

- Mature market: your goal is to communicate why your solution is better than the default. Which means your messaging and content should be differentiation-focused. Not category-focused.


EMERGING MARKETS:

Context:

→ Few competitors and no clear category leader yet
→ The real race isn’t differentiation. It’s becoming the obvious choice for the category
→ Low and uneven buyer awareness: many don’t know the category exists or don’t understand it
→ Buyers feel the problem but lack the language to describe it 


Messaging & content goals:

→ Create category awareness
→ Associate your brand with the category
→ Establish shared language: Frame and name the problem and the solution
→ Proprietary naming helps create associations (e.g. GTM engineering, Clay tables)

MATURE MARKETS

Context:

→ Many competitors and a clearly defined category
→ Buyers understand the problem and the available solutions
→ One or more strong leaders already exist
→ The game is differentiation

Messaging & content goals:

→ Clearly articulate how you are meaningfully different from the default options
→ Justify switching
→ Question what the category has normalised, or what is outdated etc. (e.g. Basecamp's calm work philosophy)

If I were Head of Marketing with a $300K+ budget, the first thing I'd do is:


Decide what our brand should be known for.

Don't forget this:

You're not investing $300K+ in channels.
You're investing in spreading a message.

TAKE THAT SERIOUSLY.

It's what makes your big girl budget deliver big girl results.

Pretty please, don't reduce yourself to 

a traffic factory 
a leads generator 
an ROI calculator

You're the architect of the big idea.

The thing people remember. 
Repeat. 
Talk about at dinner. 
Mention to their boss in every Monday check-in.

You're here to create something people are impressed by. 
Inspired by. 
Attracted to.

That's your real job.
The clicks and leads will come... wait, scratch that... they'll POUR in as a result of that.

Brands people can't stop talking about stand for something and own it:

→ Basecamp: "It doesn't have to be crazy at work" 
→ Gong: "Sales call reality over opinions" 
→ Intercom: "Marketing is conversational" 
→ Miro: "Where teams think together" 
→ Lovable: "Build something lovable"

So tell me - what's the one thing you want living rent-free in your buyer's brain when they finally have the problem you solve?

Why your “TOFU” or “demand” or “brand” campaigns are not working.


Because you’re trying to run them before you’re clear on what they’re meant to do.

Not many people realise that these campaigns are supposed to achieve mental availability.

Which simply means that your brand is top of mind when buyers realise they have specific needs and wants.

Like: When I need to decorate my house and I want it to be stylish, but also functional I think IKEA.

Or: When I need to improve how my sales team performs and I want clear, objective insight into what actually closes deals, I think GONG

This should be your starting point.

If you don’t define the needs and wants that your brand satisfies in one sentence like above, you don’t have the foundation for demand gen.

You end up with Frankenstein ads communicating everything and nothing.

They are hard to understand.
And therefore are hard to remember.
And therefore they will not work.

This gets especially painful in B2B software companies that kept adding features, use cases, integrations, and personas…

…until nobody can explain in one sentence when someone should think of them.

When this happens, the smartest thing to do is to hire an expert to help you boil it down to one simple message.

Otherwise you’re setting your marketing budget on fire.

I write content design for Fintech Founders that breathes fire like my dragon 🐲

Fintech/SaaS founders are great at building companies.
But building authority on LinkedIn?

That's where most struggle (and waste months trying to figure it out).

You’re busy growing your business.

You don’t have time to:

→ Post 3–5x a week
→ Create premium graphics
→ Network with dream clients
→ Build a content plan that actually drives leads

And if you don't fix this, you stay invisible while your competitors scoop up:

→ Bigger clients
→ Better partnerships
→ More influence in your industry

It's harsh, but it's the truth.

Here's how I make it simple for you with The Founder's Storyline™:

✅ Storytelling strategy that builds authority + trust
✅ Ghostwritten posts (3, 4, or 5 per week) in your voice
✅ Scroll-stopping carousels + infographics for every post
✅ LinkedIn profile optimisation (optional add-on)

These aren’t just content pieces.
They’re premium storytelling assets designed to make you unforgettable.

The result:

→ 20+ hours saved monthly
→ More leads without chasing
→ A brand that speaks before you do
→ The positioning of a fintech/saas leader that people trust

Because if you’re not controlling your narrative, someone else is.

DM me "Founder’s Storyline™", and I’ll send the details.

Nur Habibah Saidi

Most people share advice on LinkedIn.
Very few get remembered for it.

If you’re posting often and it feels like your words disappear the moment someone scrolls, this is usually why.

Your content explains ideas, but it doesn’t land.

You know you have something useful to say.

So you write posts like:

→ How to face fear
→ Why creativity matters
→ The value of persistence
→ Why perspective is important

They’re true.
They’re also easy to forget.

Because they sound like lessons, not life.

Advice without a story feels distant.
Clean, polished, and empty.

People skim because:

→ They can’t see themselves in it
→ There’s no moment to hold onto
→ Nothing stays with them after

So you write more.
You explain better.
You add detail.

But nothing changes.

Time spent posting without a connection.
Effort without trust.

Stop starting with the lesson.
Start with the moment.

Moments create meaning.
Meaning creates memory.

If you skip this, your content stays informative but invisible.

And invisible content never builds trust.

People don’t remember advice.
They remember stories.

Next time you post, write the moment first and let the lesson reveal itself.

I co-write with $20M+ fintech & SaaS founders into trusted LinkedIn voices that attract capital, partners & inbound | Trusted by 37+ founders

Storytelling content (Before&After)-Part 32

Posting less doesn’t mean losing your brand.

But most founders think it does.

If you’re a fintech founder posting 2–3 times a week instead of daily, you’ve probably felt this fear before. 

You’re building a serious company, juggling growth and fundraising, and every missed post feels like momentum slipping away.

You slow down.
The feed keeps moving.
And you start thinking your brand is fading.

So you push yourself to post more.

Even when you’re tired.
Even when there’s nothing meaningful to say.

That’s where things break.

Because when frequency becomes the goal, integrity disappears.

→ Your ideas get thinner
→ You post just to stay visible
→ Your voice starts sounding like everyone else

You’re active.
But forgettable.

And over time, people stop trusting the signal you’re sending.

Here’s the part most people miss.

Brand integrity is not built by how often you post.
It’s built by how clearly people remember you.

I’ve worked with founders who posted daily and still had no authority.
I’ve also worked with founders who posted twice a week and owned their niche.

The difference wasn’t effort.
It was an intention.

Stop asking how often should I post.
Start asking what do I want to be known for.

When you post less, each post needs to do more.

→ One clear point of view
→ One real insight from the work
→ One message your audience can repeat without you

Consistency is not frequency.
Consistency is meaning.

If someone reads one post today and another three weeks later, they should still feel the same voice, values, and depth.

That’s brand integrity.

Because the real cost of posting just to keep up is this.

You train your audience to ignore you.
You dilute your authority.

And you turn a powerful brand into background noise.

Post less.
Say more.

And make every post earn its place.

P.S. What do you want your name to be remembered for when you post less?

Most SaaS founders don’t lose trust because of bad products.
They lose it because their message keeps changing as they grow.

I’ve seen this after working with 37+ founders from Seed to Series A.

Same traction. 
Same product. 
Different message every month.

You post consistently.

You talk about your product.
You share wins.

But nothing sticks.

→ One week, you talk like a builder
→ Next week, you sound like a marketer
→ Then you copy what’s trending

So your audience never knows who you are or why you matter.

Your brand feels noisy, not clear.
People like your posts but don’t remember you.

Investors skim. Partners scroll. Leads stay cold.

And over time, this happens quietly.

↳ Your authority stalls
↳ Your content feels heavier to write
↳ Your growth depends on luck, not trust

The real issue isn’t effort.
It’s an inconsistency.

When your message becomes consistent, your brand settles.

Not rigid.
Not repetitive.

Clear.

→ Same core story
→ Same point of view
→ Same problem you solved

Week after week.

Now people know what you stand for.
They recognise your posts before your name.

And trust builds without you forcing it.

Consistency doesn’t make you boring.
It makes you believable.

If you’re not fixing this:

You keep posting.
You keep explaining yourself.

And you keep losing people who would have trusted you if you were clearer.

Your brand doesn’t need more content.
It needs one message said well, again and again.

P.S. If your message stayed consistent for the next 90 days, what would people finally remember you for?

Most SaaS founders I work with post every week and still blend in.

Same product. Same promise. Same tone. Different logo.

Your content isn’t bad.
It’s just flat.

You talk about what you do now.
But you skip the part that makes people care.

The contrast.

So the post sounds like this:

→ Here’s our feature
→ Here’s our product
→ Here’s why it matters

Clear, but forgettable.

Without contrast, there’s no tension.
Without tension, there’s no reason to keep reading.

Your audience can’t feel the shift.

They can’t see progress.
They can’t place themselves in the story.

So they scroll.

And when every post looks like the present moment, nothing stands out.

No stakes.
No journey.
No memory.

That’s why founders get likes but no leads.

Contrast is your strongest storytelling tool.

Then vs now.
Before vs after.
Stuck vs moving.

It’s how you turn facts into feelings.

Try this:

Then: what was broken
Now: what changed
Because of that: what it unlocked

Example:

Then: We were losing deals because prospects didn’t trust a young SaaS brand.
Now: We shared the real story behind why we built the product
Because of that: Warm intros replaced cold pitches

Same company.
Same product.

Different impact.

Contrast gives your story weight.
It shows growth without bragging.

And it helps your reader see their own next step.

Skip this, and your content stays polite but powerless.
People forget you.

And opportunities go to louder founders with clearer stories.

If your posts feel invisible, it’s the contrast that’s missing.

Most FinTech founders with traction still don’t have a magnetic brand.

After working with 37+ founders, I’ve seen why strong products still struggle to attract the right people.

You post.
You show up.
You talk about what you’re building.

And yet:

→ Leads feel cold, not curious
→ People like, but don’t reach out
→ VCs skim, but don’t remember you

It starts to mess with your head.

You think maybe you need:

→ Better hooks
→ More content
→ Louder opinions

So you try harder.

Post more.
Explain more.

And the gap stays.

Because a magnetic brand isn’t about being louder, but being clearer.

Here’s what “magnetic” actually means.

A magnetic brand:

→ Makes the right people feel seen
→ Puts words to problems they already feel
→ Shows how you think, not just what you sell

It’s not polish.
It’s pull.

The shift happens when you stop asking:
How do I sound impressive

And start asking:
What moment made this matter to me

That’s where stories work.

Not big stories.
Small ones.

→ The decision you wrestled with
→ The mistake that changed your thinking
→ The line you stopped crossing as a founder

Those moments signal trust.

They make people lean in.
They make you memorable.

The cost of not fixing this is quiet but real.

You keep posting.
You keep growing.
But the right doors stay closed.

Not because you’re not good.
Because your story never gave people a reason to care.

If you want a magnetic brand, stop trying to attract everyone.
Start resonating with the right few.

That’s where inbound comes from.

P.S. What do you think makes a brand magnetic right now?

If you’re a founder trying to grow on LinkedIn, this probably feels familiar:

→ Someone DMs you about a “community”
→ They ask you to like and comment daily
→ They say it helps the algorithm
→ They call it support

It sounds harmless.
Even generous.

But pod engagement is NOT LinkedIn growth.

Here’s what actually happens inside these pods:

→ You boost posts you don’t believe in
→ You attract people who aren’t your ICP
→ Your comments look forced and obvious
→ The algorithm learns the wrong signals

You get likes, but no trust.
You get reach, but no conversations.
You look active, but decision-makers don’t take you seriously.

LinkedIn already knows what pod activity looks like.
And it quietly downranks it.

So while you’re busy “supporting the community,” your real audience never sees your posts.

Time goes in, but nothing meaningful comes out.

Real growth doesn’t come from trading comments.
It comes from earning attention.

Here’s what actually works:

→ Opinions that filter, not please
→ Stories that sound human, not manufactured
→ Content that sparks real replies, not emoji chains
→ Clear positioning so the right people stop scrolling

One strong post that starts conversations beats 20 likes from people who will never buy.

If you’re building a founder brand, ask yourself this:
Are you optimising for vanity signals or for trust that turns into leads?

Strong brands are built in the open.
Not in pods.

P.S. If you’ve been invited to one of these “communities,” I’d love to know how you felt about it.

Most founders lose trust in the first 7 seconds on LinkedIn, before they ever speak.

Not because their product is weak, but because their brand says nothing about why they matter.

I see this all the time.

Real traction.
Smart founders.
Strong products.

But their brand walks into the room before they do…

And it says:

→ Safe
→ Generic
→ Hard to place
→ Easy to forget

So when investors, partners, or buyers look you up, they feel nothing.

No pull.
No clarity.
No reason to lean in.

That silence is expensive.

Because when your brand doesn’t speak for you:

→ You explain yourself on every call
→ You repeat your story in every DM
→ You lose deals to louder founders with weaker products

People don’t wait to understand you.
They move on.

And the worst part is you never know what you lost.

A strong brand does one job before you enter the room.

It answers 3 things fast:

→ Who do you help
→ What problem do you solve
→ Why do you see it differently

Not with buzzwords.
Not with long bios.

With stories.

The kind that shows:

→ What you’ve seen up close
→ What you’ve learned the hard way
→ What you believe others still miss

When your brand carries your thinking, you don’t chase trust.
It meets you halfway.

Your brand is already speaking.
The only question is whether it’s helping or hurting you.

Because if your story isn’t clear, someone else will tell it for you.
And they won’t tell it kindly.

P.S. What do you want your brand to say when you are not in the room?

Founders who work 60+ hours a week don’t usually notice burnout when it starts.

I didn’t either. Mine showed up while I was cleaning my house and folding laundry after a long workday.

That surprised me.

My head was loud.
Ideas everywhere.

Deadlines.
Client work.
Content to ship.

Even when I tried to rest, my mind kept running.

And that constant noise does something sneaky.

→ You lose clarity
→ You rush decisions
→ You start doubting work you’re actually good at

I kept telling myself to push through.
Be productive.
Do more.

It only made things worse.

Then something unexpected happened.

While folding laundry, my mind slowed down.

No phone.
No thinking.
Just a simple movement.

And for the first time that day, my thoughts lined up.

Not a new tool.
Not a better system.
Not another productivity trick.

Just quiet.

That moment reminded me of something I see all the time in personal branding.

Founders overcomplicate it.
They overthink every post.
Overexplain every idea.

When clarity usually comes from stripping things back.

If you never give your mind space, you pay for it later.

→ Messy content
→ Weak positioning
→ Burnout you didn’t see coming

If your head feels noisy, your brand will too.

Calm creates clarity.
Clarity builds trust.

P.S. What’s one simple thing that quietly resets your mind?

taplio

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Justyna Ciecierska-Göçeryan

Nur Habibah Saidi

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taplio

The Battle

Justyna Ciecierska-Göçeryan

Nur Habibah Saidi

Followers

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Justyna Ciecierska-Göçeryan's LinkedIn Performance

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