Building Marketing Waiting Rooms™ - Join the community 🦄 | Content | Demand-Gen | Inbound

I practice the art of staying top of mind 🧠 This means I help brands clarify their message and bring it to life in unforgettable social content and ads.

Justyna Ciecierska-Göçeryan

The Marketing Minimalist

Practical tips, strategies, and resources in your inbox to grow your brand—in 3 minutes a week.

Writer

Nico Verba

Helping practical founders build a sales funnel to start and grow a profitable internet business.

Founder

Verba & Co.

• Strategic advisor and hands-on marketing partner to brands such as Kendall + Kylie.
• Scaled HoH revenue by 21X for a bed-in-box startup (Calm es Simple) by managing media campaigns, their primary marketing channel.

Key Responsibilities:

• Guide founders, team leaders, and specialists through consulting sessions.

Industries:

• Clothing & Fashion
• Mattress
• Snack Food
• Sustainable Lifestyle
• Perfumery
• Boutique Coffee Shop
• Health
• Branding Agency

Impact: Drove significant revenue growth and provided strategic marketing insights across diverse industries.

Chief Marketing Consultant

Effiqs - Growth Consultancy for B2B SaaS

• Directed a fast-paced 8-member marketing team, fostering strong client relationships.
• Built an inspiring team environment with open communication and clear goals.
• Oversaw daily operations and project management, monitoring performance and reporting metrics.
• Discovered training needs, provided coaching, and identified strategic opportunities to enhance campaign performance.

Key Responsibilities:

• Negotiated contracts and closed agreements to maximize profits.
• Provided analytical reporting of campaigns to stakeholders using various web analytics tools.
• Led the delivery of digital and omnichannel projects, collaborating closely with delivery teams.
• Built, tested, and executed models, campaigns, analyses, and communications.
• Drove key performance metrics and developed projections for test results.

Impact: Enhanced team productivity, client satisfaction, and campaign performance, leading to maximized profits and strategic growth.

Marketing Manager

Good Moose

• Led media audits, successfully landing new clients.
• Conducted collaborative Data & Analytics projects, boosting team efficiency with daily dashboards.
• Optimized Paid Social & Search campaigns for startups and brands with monthly budgets of US$ 20K - 1.5M.
• Managed premium clients like Mercadolibre, achieving ambitious full-funnel marketing goals.
Industries:

• E-Commerce
• Pet Food
• Finance
• Home Decor
• Luxury Playing Cards & Magic Tricks
• Outdoor Apparel

Impact: Improved client acquisition, team efficiency, and campaign performance across various industries.

Marketing Specialist & Performance Lead

iúnigo

Led customer acquisition projects of a cross-functional team of managers and C-suite executives helping the company increase lead conversion rate by +15% and average customer lifetime value by +28% in 8 months.

Acquisition Coordinator

Company: Rapid Growth Insurance Startup

Budget: US$ 100K - 500K monthly

Achievements:

• Increased customer lifetime value (CLV) by 2X with targeted prospecting and remarketing.
• Achieved sales volume and ROI goals via optimized marketing campaigns (Search, Social, Display, Video, App, Email Marketing, SEO).

Key Responsibilities:

• Developed a full-funnel marketing plan for data-driven decisions.
• Created a custom attribution model with the Data team to measure online and offline ROI.
• Linked CRM with marketing platforms to optimize for offline conversions.
• Integrated projected CLV into Google Ads, boosting ROAS by over 13% via A/B testing.
• Defined URL parameters for effective campaign tracking.
• Implemented agile methodologies, enhancing team productivity.

Impact: Enhanced customer value, marketing efficiency, and team productivity, driving rapid nationwide growth.

Digital Marketing Specialist

Garbarino S.A.

Company: Largest Retail Company in Argentina

Budget: US$ 150K - 450K monthly

Achievements:

• Met sales and ROI targets, leading to a 3X budget increase in six months.
• Increased ROI by 140% during Hot Sale 2018 vs. Cyber Monday 2017, despite a 92% budget increase.

Key Responsibilities:

• Managed paid media for Garbarino, Compumundo, iPoint, and Samsung Stores.
• Ensured media planning accuracy with minimal deviations.
• Provided insights that improved top-performing creatives.
• Developed a model to determine optimal CPC for profitability.
• Launched new traffic channels, achieving desired ROAS.
• Improved communication with BI, IT, Social, and Design teams, reducing issues.
• Implemented data-driven attribution modeling with Google Attribution.
• Identified the impact of online campaigns on 150+ physical stores, leading to a budget increase.

Impact: Drove improvements in ROI, efficiency, and collaboration, contributing to record-breaking sales.

Sr. Performance Marketing Analyst

Performance Marketing Ssr. Analyst

Clingot

Development and execution of a full-funnel marketing plan for the growth of a Health & Fitness app.
• Monthly budgets of US$ 1K - 3K

Marketing Associate

The Marketing Minimalist™ | Helping B2B SaaS founders build a sales funnel that attracts more qualified leads. I share a 7-figure marketing secret daily – follow along!

My friend, thanks for checking out my profile!

Here's the quick version:

Many overcomplicate marketing. 

I help creators grow a valuable audience—the simple way.

In my spare time...

... I drive pipeline for startups as a marketing consultant, rest, or train jiu jitsu. 🥋

"Nico's posts condense 9 years of marketing experience into 1 practical tip to improve your brand."

If we haven't met yet, here's a bit about me:

• Over $30M in optimized ROI
• Former marketing consulting leader
• Helped clients across 16 industries globally

In 2023, I quit my 9-5 to build a profitable one-person business.

P.S. If you've made it this far, DM me!

———

Whenever you're ready, here's how I can help:

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Justyna Ciecierska-Göçeryan

Nico Verba

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