Building Marketing Waiting Rooms™ - Join the community 🦄 | Content | Demand-Gen | Inbound

I practice the art of staying top of mind 🧠 This means I help brands clarify their message and bring it to life in unforgettable social content and ads.

Justyna Ciecierska-Göçeryan

Getronics

UK Marketing & Communications Manager

GMS - Global Message Services

Social Media Lead

Johnson Controls

•	Devised and managed the social media strategy for EMEA & Latam, with the purpose of building a demand gen channel utilizing social story telling, thought leadership, ROI-driven paid campaigns and social selling.
•	Upskilled and trained key stake holders - senior leadership team, marketers, TA & sales – to drive social adoption, push C-suite social engagement and roll out our social advocacy tool resulting in monthly reach equivalent to six figure ad spend.
•	Aligned regional teams in terms of best practice, ROI goal setting, brand and tone of voice, resulting in a 50% increase in average engagement and 300% increase in clicks to website across core channels.
•	Rolled out a social selling program across three strategic regions (Europe, MEA, Latam) delivering a 7 figure MQL pipeline after nine months.
•	Built collaborative partnerships globally with key stakeholders in sales, design studio, products & service teams, marketing, TA, PR and internal comms to align social with commercial goals and create an agile, collaborative framework.

Social Media Manager EMEA & Latam

GrantTree

·	Set the company’s social media and social content strategy, took ownership of digital story-telling   and the overall social content calendar leading to an average organic engagement rate of 3.1% on Twitter 
·	Introduced monthly newsletter funnels and trigger flows with average open rates of 32% and click through rates of 8% 
·	Managed and implemented a complete rebrand which cut website bounce rates from 80% to 40% and increased community engagement by 20% within two weeks of launching

Social Media Manager

HSBC

•	Produced content and project managed the delivery of creative assets across all of the bank's global social media channels, including integrated, award-winning campaigns, driving an uplift of the brand's positive SOV and helping to establish the brand as a global thought leader, which was reflected by being ranked #9 in the 2017 FTI Consulting FTSE100 social media rankings overall and at #2 for best FTSE 100 Twitter channel 

•	Introduced and implemented a two-way engagement strategy which was integral in loyalty-building and establishing key influencer relationships 

•	Lead the day to day community management of the brand's global social channels (community size: 2.6m), including comment moderation and engagement based on active, ongoing social listening
 
•	Produced monthly and campaign-based reports that gave stake-holders, including board members, a 360 overview and included actionable recommendations and insights

Global Community Manager

Doddle Parcels

• Set the strategic direction and project managed the delivery of POE focused content which doubled organic Facebook reach within three month. 

• Worked with retail partners to set up co-branded campaigns including competitions, which had a direct, positive impact on community growth across all channels.

• Set the strategy for and project managed an integrated social media campaign promoting the brand's Black Friday and Christmas message across social channels which resulted in a reach of over 1.5 million. Scope included production agency management, support of live PR events and influencer outreach.

Head of Social Media

EF English Live

- Worked as acting global head of social

- Set the strategic direction and oversaw the delivery of engaging, relevant and on brand social media content for global channels (Latin America, EMEA, Asia).

- Monitored and evaluated  KPIs and campaigns.
 
- Creation of app based campaigns using CMS systems like Wildfire and Adobe Social. EF Live's Get Ahead Campaign, which delivered career advice for business people through social, CRM, our blog and PPC won a Silver Award of Distinction at the 2014 Communicator Award. 

- Acted as editor of blog network (commission, edit, arrange for translations of professional content for eight markets, manage publishing schedule) 

- Contributed to the overall organisational communications calendar and content plan, product marketing and PR.

- Worked in collaboration with SEO and PR to create and implement content-driven global marketing campaigns.

Social Media & Content Strategist

Institute of Physics

key responsibilities: 
•	Write copy for/adapt/edit existing copy for digital channels and website

•	Develop and implement the social media strategy and policy, coordinating with stakeholders across the Institute to ensure its effectiveness and encouraging adoption of relevant social media techniques into the corporate culture and into all of the company’s products and services

•	Work with the web team to ensure social media tools (for ex. FB connect, Sharing buttons) are kept up to date

•	Manage presence in social networking sites including Facebook, Twitter, Tumblr and other similar community sites, posting on in-house blog, and seeding content into social applications as needed

•	Become an advocate of the Institute in digital and social media spaces, offer training and engage in dialogues and answer questions where appropriate

•	Monitor effective benchmarks for measuring the impact of social media programs, and analyse, review, and report on effectiveness of campaigns in an effort to maximize results

Key achievements: 30,000+ followers on Twitter including key journalists, politicians, scientists and policy makers, leading physics blog with 10,000+ monthly visitors, social media policy & best practice guide which has been adapted by associate branches, regular interviews with and guest blogs from physicists/teachers/researchers

Skills:
Digital trend analysis, editorial calendar, social media monitoring,  CMS, content creation for Facebook/Twitter/Tumblr, goal-setting, blogger outreach, cross-platform integration

Social Media Officer

The British Library

Key Responsibilities

•	Acted as brand guardian 
•	Edited and oversaw the production of all printed corporate material
•	Edited and commissioned the monthly newspaper for readers 
•	Acted as emergency spokesperson
•	

Key achievements

•	Successfully relaunched the monthly reader magazine 
•	Introduced redesign/rebranding of key leaflets (e.g. guides to different reading rooms, how to become a member leaflet)
•	Ensured all print material was accessible to readers with disabilities

Reader Communications Manager

Social Media strategy | Social Media Lead @ GMS |

With over 10 years of experience as a social media marketing specialist, I have successfully guided startups, scale-ups & global brands through the ever changing social media landscape.

My approach combines data-driven insights with creative tactics to bring together strategies that yield measurable results.

Notable achievements include:

🌟 Growing a LinkedIn social community to over 1 million members and expanding a Twitter profile from 15,000 to 165,000 followers within 12 months, with an average organic engagement rate of 10%.

🌟 Climbing up 38 places to secure the #9 overall ranking in FTI Consulting FTSE100 social media rankings. Additionally, achieving #2 in the best FTSE100 Twitter channel category and #2 in the financial services sector.

🌟 Spearheading the successful rollout of a two-year social selling program across three strategic regions, resulting in a seven-figure MQL (Marketing Qualified Leads) pipeline after just nine months.

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Justyna Ciecierska-Göçeryan

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