Building Marketing Waiting Rooms™ - Join the community 🦄 | Content | Demand-Gen | Inbound

I practice the art of staying top of mind 🧠 This means I help brands clarify their message and bring it to life in unforgettable social content and ads.

Justyna Ciecierska-Göçeryan

When I was a marketing intern I’d drink beers with our sales director and write ad copy on the back of a napkin.


Those napkin scribbles outperformed 80% of the campaigns I agonised over with the marketing team.

I honestly got along better with sales than my marketing colleagues.

Their world just made more sense to me LOL.
The sales floor was my church.

I'd lurk in the hallways, eavesdropping on reps pacing back and forth with their headsets on, totally in their flow.

I got to hear bizarre customer objections they handled.
I got to observe them close a deal everyone else had pronounced dead.
I got to know our customers so much better thanks to them.

And I think it’s beautiful 🫠

No grand revelation today. 

Just this:
Go grab a drink with your sales team.

They'll make you a better marketer.

What's the best thing you've learnt from your sales colleagues?

Justyna Ciecierska, MSc

Founder @ Marketing Waiting Room - Messaging & creative strategy

I stopped dumping detailed buyer personas docs into ChatGPT. I replaced it with 3 sentences. Content gets DRAMATICALLY better.


When you vomit a 20-page document into AI, it doesn't magically cherry-pick the most important things.

It sees 47 different directions it could take, and it tries to lump it all together into one generic, illogical content sludge.

If you want AI to generate HYPER-RELEVANT content that attracts your IDEAL buyers, you need to strip your targeting down to its essence.

You only need three elements.
Three short sentences.
That's it.

1. DREAM OUTCOME: What are they trying to achieve?

2. PROBLEM: What's getting in their way while chasing that dream?

3. PSYCHOGRAPHICS AND BEHAVIOUR: How are they wired? What makes their situation unique?

So for example:

Imagine you are a business coach helping people get their first customers.

Here's your audience:

DREAM: "They want to start their own business or are in the early stages."

PROBLEM: "Terrified of losing stability and wasting lifetime savings."

PSYCHOGRAPHICS AND BEHAVIOUR: "Perfectionists. Not business-savvy. Overwhelmed. Overthinkers. They think they have to have a perfect product before selling."

Now here’s the thing:

Two people can have the same dream, and even the same problem.
But if one is business-savvy and the other is an overthinker paralysed by perfectionism, they will be interested in different content.

See the difference:

Overwhelmed perfectionist: "How do you know your offer is good enough before you start selling?"

Business-savvy doer: "Here’s the fastest way to sell your offer so you can find out if it's good enough."

See the nuance?

AI needs explicit, non-ambiguous guardrails to know exactly who it's writing for.

And yeah, I know, stripping everything down to its core is annoying, uncomfortable work.

But trust me - once you do it AI content gets waaaaay better and you stop prompt-wrestling.

This is literally what I do when I set up an AI Content Brain for my clients:
I turn their messy targeting and messaging into something AI can easily use.

Want me to do the same for you?

Go to: marketingwaitingroom.com and book your intro!

Founder @ Marketing Waiting Room - Messaging consultancy

How this truck salesman uses a BIZZARE playbook to hijack your brain in 120 seconds.


You might think this sh*t is chaotic, super random and silly.
But it’s actually well thought-out.
Masterclass in attention and memory encoding.
Let me explain

1/ CURIOSITY GAP
The video starts with a man telling a woman:
“Lean back. Don’t worry. I’ll catch you.”
You immediately want to see how this ends so you keep watching.

Attention? Check.

______

2/ SHOCK AND PATTERN INTERRUPT

→ He lets her fall.
You feel shock. Confusion. Surprise. This breaks your expectation. Your brain is now more receptive to the message that follows. 

→ That's when he delivers a life lesson: “Don't trust anybody.”
Your brain assigns him authority and credibility. Then he adds: "Except when buying trucks - trust me". That’s his bridge to the product.

(btw notice how he uses that gigantic comb for no good reason to keep your attention).

______

3/ SHOWMANSHIP + NOVELTY BIAS

The guy doesn’t list features.
He PERFORMS the features.

→ He measures the truck’s length by doing mid-air splits
→ He pretends to be a doctor while “diagnosing” engine power

You might think it’s silly but it’s actually genius for two reasons:
1) The weirdness keeps attention high
2) The showmanship bypasses sales resistance

When people realise they’re being sold to, they instinctively put up mental defences and stop processing the message.

By wrapping the pitch in weird, entertaining behaviour, he prevents your brain from labelling it as “advertising,” so those defences never activate

______

4. MEMORY HOOKS

While you’re entertained, he casually encodes the USPs in your brain:
→ Engine power
→ Cargo box size
→ Comfortable interior

He uses memory hooks to ensure you remember the most important things:
→ The brand name
→ The product and its USPs

Dude keeps saying:
“Jerry… Jerry… Jerry…”
Jerry is the company name.
He repeats it so often that it burns into memory.

And the weird acts (doctor, splits, comb) act as memory glue.
Your brain links:
Jerry → weird doctor → powerful engine
Jerry → splits → long cargo box
Jerry → comfort → funny guy

After watching the video, your memory is left with the most important keywords:

Jerry
Chinese
Great trucks

NOW CHECK THIS:
Next time you need a truck, your brain will remember these keywords, and you will Google the,m and you will find them.

The reason AI content sounds generic has nothing to do with AI.

It's you.

You're dumping 20 pages of audience research and 47 pages of transcripts into ChatGPT hoping it will do the hard work of figuring out whom you're actually talking to.

It won't. That's your job.

AI doesn't need all that information.

It needs clarity.

Three sentences.

If you can't explain your audience in three sentences, your problem is not generic content.

Your problem is targeting.

Clarity in, clarity out.

Want me to ruthlessly clarify your targeting and messaging and set up an AI content assistant that writes hyper-relevant content?

Go to marketingwaitingroom.com and book your intro.

The term “long-term marketing” is misleading. It suggests that results take years to appear, but that’s not true.


We praise direct response marketing for its quick and measurable results:

> Show an ad
> Customer clicks
> Customer takes action

But there’s another part of marketing that feels more ambiguous.

It’s often labelled as “long-term,” “brand awareness,” or “brand marketing.”

But not many people understand its mechanics.

A good way to think about it is indirect-response marketing.

(Or how I like to call it - Marketing Waiting Room™) 

It works differently.

The purpose is to build something deeper: memory structures in the buyer’s mind that can be retrieved when a buying trigger hits.

These memory structures are what drive people to come directly to you or make your direct-response marketing efforts perform better.

This type of marketing is often lumped into the “long-term” category, making it seem vague and uncertain in its ROI.

The real issue is that many marketers don’t fully grasp how to make it work.

It requires a different set of skills, thinking, and approach.

It’s about creating a resilient and valuable asset.

One that lasts beyond any specific channel or campaign and doesn’t show up neatly on a dashboard.

But that doesn’t mean it takes years to see results.

If someone is exposed to marketing your assets that build memory structures and then experiences a buying trigger just days later, that memory will activate, driving action.

Over time, this memory structure gets stronger, and these effects become even more visible.

I’ve built an AI content system that doesn’t just generate content, it follows your strategy. And OMG, it works ridiculously well!

If you’ve followed my work, you know I’m annoyingly picky about content.

I care about relevance, nuance, originality, and quality.

So I’m not interested in cranking out more AI slop.

For me, it’s all about using messaging, targeting, content strategy and internal expertise to create on-brand, original content across channels.

I pre-package and pre-chew it for AI.
I call it the “AI Content Brain” and it works like a charm!

Why?

Because I strip down the strategy to its essentials and structure it in a way that AI knows how to use it when creating content.

To be clear, it’s not something I whipped up quickly overnight.

I've been obsessing over this since 2022.

Testing, breaking, refining.
Figuring out exactly how to make AI finally *get it*.

I’ve been offering this as a productised service for a few months now, and I'm opening new slots today!

In 3 weeks, you get:

→ Your positioning, messaging, targeting, and content strategy defined and compressed into a clear doc AI can follow, no 20-page-long pdfs

→ Your internal expertise, product info, opinions, stories, and IP extracted and structured so it can be easily reused across content

→ A Content Brain that gives AI the exact context it needs to stay on strategy and stop hallucinating

→ AI content assistants that turn any raw input, ideas, notes, transcripts, conversations into on-brand, high-quality content across channels

All set up for you in a tool of your choice: Gemini, ChatGPT, Claude - you name it.

So if you want to scale your content creation without losing your soul and substance, I would LOVE to build this for you!

Head to marketingwaitingroom. com and book your intro.

The future of AI content creation is: 'interview me until something worth posting comes out.’

Let me explain:

I worked with 7 clients last year.

I helped them define their positioning, messaging and content strategy and built an AI content system that creates on-brand content across channels.

But there was something I didn't expect…

These people are incredibly smart.
Brilliant at what they do.

They'd tell me stories that made me go "Wait THAT'S a post."

And yet they kept struggling with content creation.

How’s that possible?!

They had the expertise. They had the stories.
So what was missing?

It became clear when they tried the "Interviewer" feature I built into their content system.

An AI assistant that:
- Understands their audience and strategy
- Asks targeted questions
- Pulls out stories, opinions, anecdotes
- Surfaces angles they didn't know they had

THEY LOVED THAT FEATURE THE MOST!

That’s when I realised they didn't have a content creation problem.
They had an insight extraction problem.

All they needed was buried deep in their minds.
And they couldn't access it on demand.

The Interviewer changed that.

They kept telling me that this made them think in a completely different way.

It sparked ideas they wouldn't have had otherwise.

Opened doors they didn't know were there.

THAT’S WHAT MAKES CONTENT INTERESTING!

That's when I understood what content operations should actually look like:

→ LAYER 1: Extract insights from experts through a natural conversation with an interviewer AI assistant 

→ LAYER 2: Process it through an “AI Content Brain” trained on positioning, messaging, and audience 

→ LAYER 3: Remix into different formats and channels.

The expert's job is to think and talk. 
AI’s job is to turn that into original, on-brand content assets.

So if you want your expert team to create content stop asking them to write LinkedIn posts.

Start building systems that pull the best of what they know and then let the “AI Content Brain” do the rest.

Would you like me to create such a system for you?
Book an intro via the link in my bio!

B2B marketing has a technical addiction


Growth hackers
GTM engineers
Frameworks
Automations
Ratios


We treat marketing like an engineering challenge.
And we don’t want to admit that it’s mostly a communication challenge.

I came across this quote lately:

“The truth isn’t the truth until people believe you, 
and they can’t believe you if they don’t know what you’re saying, 
and they can’t know what you’re saying if they don’t listen to you, 
and they won’t listen to you if you’re not interesting, 
and you won’t be interesting unless you say things imaginatively, originally, freshly.”

Bill Bernbach figured this out decades ago, but somehow we convinced ourselves that B2B marketing works differently.

We’re excused from clarifying our message and allergic to a little art.

Is it because we think our products speak for themselves?
Or is it because we don’t feel like doing the difficult work?
Or is it because martech has led us to believe that we don’t need clarity and creativity if we have a good tech stack?

I don’t know.

But I do know this: clarity and creativity in marketing aren’t optional.

They’re THE job.

POV: LinkedIn Ads perform at Got Talent...

I wish more B2B marketers and founders knew that…


1. Brand is your silent salesperson

2. Having no competitors is usually a bad sign

3. Signing up to a newsletter doesn’t mean someone is in "consideration stage"

4. Building brand awareness means building mental availability (buyer memory)

5. A marketer’s job is to make the brand easy to recall and easy to buy

6. You shouldn’t “scale marketing” before you’ve decided on positioning and messaging

7. Good advertising kills bad products

8. Creativity in marketing isn’t optional. It’s THE JOB

Couldn’t come up with 10. Help? 😅

My content workflow lately: I talk out loud to my “AI Content Brain” for 15 minutes on Monday mornings. Then it remixes my answers into endless posts.


That’s it.

Since I built my AI Content Brain in Claude, my content workflow got 

SO.
MUCH. 
EASIER.

And weirdly, way more fun.

Here's what I do now:

STEP 1: I start with the "interviewer mode"

Claude asks me questions as if it were my ideal buyer.
I just answer out loud (I use WisprFlow)
Casually. No writing. No pressure.
You would not believe what comes out of your brain when you're not trying to "write."


STEP 2: Claude remixes my answers into endless content pieces

It doesn't just summarise. 
No, no.
It does something more sophisticated.

It filters my rambling through my specific Targeting, Messaging & Positioning rules.

This means it knows what I sell, my unique PoV and what my target audience is interested in.

The Result:
→ 15 minutes of talking = 5-10 high-quality LinkedIn posts.
→ It’s not "AI-generated." It’s "AI-extracted."
→ The thoughts are 100% mine. The typing is 0%.

So here’s my advice to you:

Stop trying to create content from scratch.
Start having conversations and let AI do the remixing.

Want me to build your AI Content Brain for you?

Go to: marketingwaitingroom (dot) com and book your intro.

How to deal with messaging and content in an emerging vs. a mature market
TLDR: 

- Emerging market: your goal is to make your brand name = category. Which means your messaging and content should be category-focused. Not differentiation-focused

- Mature market: your goal is to communicate why your solution is better than the default. Which means your messaging and content should be differentiation-focused. Not category-focused.


EMERGING MARKETS:

Context:

→ Few competitors and no clear category leader yet
→ The real race isn’t differentiation. It’s becoming the obvious choice for the category
→ Low and uneven buyer awareness: many don’t know the category exists or don’t understand it
→ Buyers feel the problem but lack the language to describe it 


Messaging & content goals:

→ Create category awareness
→ Associate your brand with the category
→ Establish shared language: Frame and name the problem and the solution
→ Proprietary naming helps create associations (e.g. GTM engineering, Clay tables)

MATURE MARKETS

Context:

→ Many competitors and a clearly defined category
→ Buyers understand the problem and the available solutions
→ One or more strong leaders already exist
→ The game is differentiation

Messaging & content goals:

→ Clearly articulate how you are meaningfully different from the default options
→ Justify switching
→ Question what the category has normalised, or what is outdated etc. (e.g. Basecamp's calm work philosophy)

If I were Head of Marketing with a $300K+ budget, the first thing I'd do is:


Decide what our brand should be known for.

Don't forget this:

You're not investing $300K+ in channels.
You're investing in spreading a message.

TAKE THAT SERIOUSLY.

It's what makes your big girl budget deliver big girl results.

Pretty please, don't reduce yourself to 

a traffic factory 
a leads generator 
an ROI calculator

You're the architect of the big idea.

The thing people remember. 
Repeat. 
Talk about at dinner. 
Mention to their boss in every Monday check-in.

You're here to create something people are impressed by. 
Inspired by. 
Attracted to.

That's your real job.
The clicks and leads will come... wait, scratch that... they'll POUR in as a result of that.

Brands people can't stop talking about stand for something and own it:

→ Basecamp: "It doesn't have to be crazy at work" 
→ Gong: "Sales call reality over opinions" 
→ Intercom: "Marketing is conversational" 
→ Miro: "Where teams think together" 
→ Lovable: "Build something lovable"

So tell me - what's the one thing you want living rent-free in your buyer's brain when they finally have the problem you solve?

Why your “TOFU” or “demand” or “brand” campaigns are not working.


Because you’re trying to run them before you’re clear on what they’re meant to do.

Not many people realise that these campaigns are supposed to achieve mental availability.

Which simply means that your brand is top of mind when buyers realise they have specific needs and wants.

Like: When I need to decorate my house and I want it to be stylish, but also functional I think IKEA.

Or: When I need to improve how my sales team performs and I want clear, objective insight into what actually closes deals, I think GONG

This should be your starting point.

If you don’t define the needs and wants that your brand satisfies in one sentence like above, you don’t have the foundation for demand gen.

You end up with Frankenstein ads communicating everything and nothing.

They are hard to understand.
And therefore are hard to remember.
And therefore they will not work.

This gets especially painful in B2B software companies that kept adding features, use cases, integrations, and personas…

…until nobody can explain in one sentence when someone should think of them.

When this happens, the smartest thing to do is to hire an expert to help you boil it down to one simple message.

Otherwise you’re setting your marketing budget on fire.

Charlie Bennett

Helping entrepreneurs build high-income personal brands. Sharing tips on turning your audience into income.

Most B2B founders post on LinkedIn but nobody knows what they stand for.

They get engagement from peers, not recognition from their ideal clients. 

I help experienced founders build thought leadership that makes them known, not just visible.

Not followers for vanity. Not viral posts that attract the wrong people.

Real authority that positions you as the voice in your space, so opportunities come to you instead of you chasing them.


How it works:

I reverse-engineer your expertise and build a LinkedIn personal brand around what makes you different.

The content filters out noise and establishes you as a thought leader. Someone people want to hear from, work with, and put on stage.

Your LinkedIn presence becomes a reputation tool. Wrong-fit people scroll past. Right-fit people pay attention.


What you get:

Personal brand positioning that makes you the recognised expert in your field.

Content pillars built around your lived experience, insights, and philosophy. Not generic business advice.

Consistent thought leadership content that builds authority and attracts speaking opportunities, partnerships, and high-value inbound.


The process:

You show up for 30-minute strategy calls every two weeks.

I handle the research, content creation, posting, and turning your expertise into a reputation engine.

LinkedIn works as an authority-building platform without you becoming a full-time content creator.


Results:

I've worked with 90+ founders and helped generate over $10M in pipeline.

Clients include founders who've raised $500M+, exited for $2.5B, and run NYSE-listed companies.

I only work with 4 clients at a time because building real thought leadership requires deep understanding of your market, your philosophy, and what actually makes you worth listening to.

If you're ready to be known as a leader in your industry, let's talk.

📩 DM me or visit charliebennett.com

Founder

We grow loyal audiences for top entrepreneurs, founders, and business leaders through industry leading content strategy, creation, and distribution. 

Achieve your business goals faster by letting us take the hassle out of building your personal brand on X
and Linkedin.

2025 was probably the toughest year I've had as an entrepreneur.
 
Me and a co-founder scaled two businesses to $30k/mo.
 
Then it we wen't separate ways because we became misaligned.
 
Here's what I learned:
 
I built business around cold email because it seemed like the smart move, big demand and a relatively high barrier to entry.
 
But I've always been best at relationship-driven work.
 
That's why I was attracted to ghostwriting and personal branding in the first place.
 
It's how I generate most of my revenue.

I'm best when working closely with a handful of clients - and frankly, it's way more fun. 
 
Some things don't come naturally to me, and that's fine.
 
Helping entrepreneurs sign more clients from LinkedIn by ghostwriting and converting warm conversations to leads however... 

Well, that does.
 
So the biggest lesson I've taken from this whole saga?
 
Do what you're actually best at.
 
Stay within your circle of genius.
 
Because when you build a business around something you don't enjoy, you're fighting an uphill battle every single day.
 
And eventually, it catches up with you.

So cheers to 2026

And the next evolution on my entrepreneurial journey.

LinkedIn Personal Branding for Founders Who Want to Be Known, Not Just Visible. 90+ clients helped. $10M in attributed revenue.

No alternative text description for this image

"We already know who you are."

That's what the prospect said 

When my client Adam joined the discovery call.

This wasn't from a referral. 

They found him from his LinkedIn content.

Here's how I made that happen:

Adam runs an AI company in a super-niche B2B sector.

When he came to me, his content was generic founder-led marketing stuff.

• Features
• Benefits
• Boring

When I write content for my clients, I take a very different approach. 

I don't ask "what problems do your dream clients have?"

Instead I want to know "what keeps them awake at 3am?"

The stuff that has them sweating bullets in the middle of the night because they don't know how they're going to solve it. 

Real nightmare scenarios. 

So I pulled Adam's sales call transcripts.

Found online forums and WhatsApp groups where his ICP went to share ideas.

Went full Matrix mode, plugging myself in to learn as much as I could about these people. 

Then reverse-engineered their nightmare scenarios.

Not surface-level pain points.

The exact thoughts running through their heads when they're stuck, scared, and don't know how to fix it.

We built his entire content strategy around those scenarios.

And what happened?

Prospects walked into tender calls already half-sold.

They'd read his posts and felt: "This person gets me."

His sales cycle shortened significantly - which when you're talking about $250k/year deals, is big. 

The content did the heavy lifting before he even opened his mouth.

So here's the takeaway for you:

Stop just "adding value" with your content.

Start showing buyers you understand how they think.

--

If you're a founder or business leader and want to turn your LinkedIn into your most reliable source of leads...

Book a strategy call, and I'll show you how we can do exactly that

(Link on my profile)

I'm 32 today.

And I've decided to do the most insufferable thing possible: 

Write a birthday wisdom post.

(I promise it's actually useful.)

After three years of entrepreneurship, here are the three lessons that I believe are the most valuable things to understand:


1. Distribution is everything

The world's richest people aren't buying factories.

They're buying media companies, social platforms, news outlets.

For one simple reason...

Because if you control the narrative, you control the outcome.

An audience gives you that power.

And although a LinkedIn audience might pale in comparison to buying a news outlet for example - within you own category, you can be THE person people turn to. 

And don't underestimate how powerful that actually is. 


2. Great offers don't sell themselves

I've had brilliant products that got no sales. 

And I've had 'meh' products that have made me quite a bit of money. 

Why? 

Because I was too scared to send the DM or pick up the phone.

The best clients I've ever worked with were hard to reach.

They guarded their time, needed multiple follow-ups, and rarely came inbound.

If you're waiting for demand to find you, you'll starve on scraps.


3. Authenticity isn't a content tactic

I've built a cold email agency, a coaching community, and a personal branding business.

Only one felt like me.

The one where I get to talk to top entrepreneurs, learn from them, and share their ideas.

It's my passion, my hobby, and the thing I'm lucky enough to get paid well for.

That's authenticity.

Not chasing the bag, but being true to yourself, and staying aligned with that. 


What's the best 'real' lesson you've learned in business?

Most people automate their LinkedIn DMs in 2026.

Here's why that's 100% the wrong approach:

I'm watching founders rush to automation tools that blast the same copy-paste message to hundreds of people.

They think they're being efficient.

But what they're actually doing is training their dream clients to ignore them.

Because when you automate, you lose three things:

• Correct targeting.
• Your actual personality.
• The personalisation that makes someone reply.

Here's what I've found works best:

1. Post content that attracts your dream clients and actively repels everyone else. (This is VERY important)

2. Then manually send thoughtful, targeted DMs to the 20-40 people every day who engage or match your dream client ICP.

Not to your entire connection list.

Just to the people who actually fit your client profile and are showing interest.

Combine those two things and you can easily sign 3-5 new clients every month.

While everyone is spamming the same message to 500 people a week and wondering why they're getting no replies. 

I'm sending targeted and personalised messages and booking discovery calls every day for my clients. 

That what makes it powerful. 

--

I help B2B founders turn LinkedIn into qualified pipeline without becoming full-time influencers through content that filters your audience and outreach that actually converts. DM me "pipeline" and I'll send you a breakdown of how it works.

How to ensure you never grow on LinkedIn: Don't comment. Don't send any DMs. Be a ghost and expect everyone to come to you.

Posting and attracting people to want to get to know you is important, we all know that.

But there's power in being the first person to say hi.

Don't be like the 'mysterious' person all alone in the corner of the club when everyone else is chatting and having fun on the dance floor.

Being someone that people want to connect (and work with) comes down to more than just posting.

It's being open, willing to look silly, willing to take the risk of being ignored.

That doesn't make you a lower-status person.

If anything it's the opposite.

It makes you REAL.

And in my experience the people who drop the mysterious BS and are fun to talk to and be around?

They're the ones who do best in business.

My client did something most founders think is impossible:


He became the most popular person at a 600-person conference.

Without speaking on stage.
Without a booth.
Without introducing himself to anyone.

Well, maybe not THE most popular... 

But he said it sure felt like it.

And it didn't happen by accident.

3 months earlier, I got to work building his authority on LinkedIn.

So when he got around to the conference, something awesome happened...

All day, people kept walking up: "I saw you on LinkedIn, love your content."

He just had conversations.

He didn't need to pitch, he didn't need to go around the place introducing himself. 

People already knew who he was. 

That's the real power of LinkedIn.

It builds your authority publicly so when you walk into a room, people already recognise you. 

There's no better place where you can display your expertise before you ever pitch in my opinion. 

But here's where people mess it up:

They post generic, safe content trying to sound like everyone else.

Or they copy viral posts hoping it'll translate into authority.

Hint: it won't...

You can't fake authority - it comes from sharing YOUR lived experiences.

Things you've done that no one else can talk about.

When you do that, people see the world the same way you do.

And that makes networking & opportunity generation child's play. 

--

If you're a founder or business leader who wants to unleash the full benefits of being a respected authority on LinkedIn.

Book a free strategy call using the link on my profile and I'll show you how.

Most LinkedIn content is becoming slop.
 
And it's killing people's ability to generate leads.
 
Here's what's happening:
 
Founders and entrepreneurs are writing their own content, but heavily leaning on AI with zero personalisation.
 
And the result of that?
 
Content that adds no value to the reader.
 
But the real problem runs deeper than that.
 
Most people write about themselves more than they write about their potential clients.
 
So the only people who see their content are their peers.
 
Not the people they actually want to work with.
 
You end up in an echo chamber where no one generates any beneficial outcomes.
 
Because you're not speaking to the right people.
 
If you want to build authority and generate warm inbound leads, your content needs to speak directly to your ICP.
 
Not to other founders trying to grow their brands.
 
I help B2B founders turn LinkedIn into qualified pipeline by building content around proven buyer psychology & opening up warm conversations in the DMs with your dream clients. DM me 'pipeline' and I'll send you a breakdown of how it works.

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Ghostwriting + DMs Plug

I help founders & execs turn LinkedIn into their unfair advantage by ghostwriting content that attracts your dream clients, and creating warm opportunities with outreach without needing to lift a finger - charliebennett.com

Business Manager

I Help B2B Founders Turn LinkedIn Into Their Most Reliable Source Of High-Value Leads. $10M+ Generated For Clients. Make LinkedIn Your Unfair Advantage.

LinkedIn Personal Branding + Pipeline Growth For Founders & Execs

Most founders don't have writer's block.

They have audience block.

You know your subject inside out.
You could talk about it for hours.

But when you sit down to write?

Nothing.

The problem isn't that you don't know what to write.

It's that you're writing for ghosts instead of real people.

Your dream clients are already telling you what they want to read about.

On every discovery call.

Every sales conversation is a goldmine:

•What they've already tried (and why it failed).
•The real objections hiding under the surface.
•Why they finally decided to reach out.

I review every transcript and pull out those patterns.

Then I turn them into content.

Because who better to tell you what to write than the exact people you're trying to work with?

A few questions to unlock it:

What are your clients overthinking?
What mistakes do they keep making?
What question do you answer on every call?

The new LinkedIn algorithm will match your posts to the right prospects.

But only if what you write comes from real experience.

Not regurgitated advice you've seen 1M times on the timeline.

Real stories. 
Real insights. 
Real conversations.

Do that, and your inbound leads will start to tick up week on week.

Because reach without revenue is pointless on a business platform.

AI dropped the cost of creating content to almost zero.

Many founders think that's a good thing.

It’s not. 

What it's done is flood LinkedIn with generic content, which makes authenticity exponentially more valuable.

And I say that because I can see many founders are outsourcing their thinking to AI. 

They post just to stay "consistent". 

And the result is content that sounds like everyone else. 

Bland, generic, forgettable.

It actively hurts your authority.

As a founder, your value isn't just what you know. 

It's knowing how to communicate it in a way people can actually use.

That depth and nuance only comes from your lived experience.

The stories only you can tell. 

The perspectives shaped by the specific problems you've solved.

When you let AI do the thinking, you're not building a brand.

I’d argue you’re actually doing the complete opposite - destroying it. 

One post at a time. 

My prediction for where personal branding will move towards in 2026: 

People will post less, but what they post will be sharper. 

Less quantity, more substance coming from real experience.

That's how you stand out when everyone else is posting five times a week with nothing to say.

I spent this morning vibe coding a LinkedIn plugin to hide AI slop comments.

Probably not the most productive use of my time.

But the flood of robotic "great insights!" and "thanks for sharing!" comments was driving me mad.

So I built something to filter them out.

And the success rate is surprisingly good, and it'll be even more accurate once I've fed it more data. 

But it works well enough that my feed actually feels human again.

Here's why I did it:

When half the comments are AI-generated crap, real conversations get buried.

It's getting harder to spot the people who actually give a damn enough to write something themselves. 

And if you're serious about building genuine relationships with potential clients, you can't have your feed clogged with bots.

So yeah, I built a plugin to fix it.

Is it perfect? No.

But it's better than drowning in fake engagement.

Think I should release it to the public?

Also, isn't Tanmay such a cutie <3

Personal branding for Founders who want to be known, not just visible. 90+ clients. $10M attributed revenue.

taplio

The Battle

Justyna Ciecierska-Göçeryan

Charlie Bennett

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Performance ScoreJustyna Ciecierska-Göçeryan's LinkedIn Performance

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taplio

The Battle

Justyna Ciecierska-Göçeryan

Charlie Bennett

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Justyna Ciecierska-Göçeryan's LinkedIn Performance

Performance ScoreCharlie Bennett's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJustyna Ciecierska-Göçeryan's LinkedIn Performance