Will Aitken

A Sales Growth Company

Heading up outbound sales & GAP Prospecting training

General Manager Prospecting Practice

WillAitken.com

I provide training, coaching, courses, keynotes, and merch for sellers and sales teams! Check out my offerings on willaitken.com

Chief Vice Directing President of Managing Things

Sales Feed

B2B Sales Media company Sales Feed

We make content that helps sellers sell and brings a big ol'd smile to their face when they need it most

Co-Founder

Sell Better 

I'm one of the hosts of SellBetter's epic daily sales shows

Host

Lavender

Head of Social

Head of Content

Evangelist

Proposify

Senior Account Executive

Account Executive

HR.com

Preacta

Recruitment Consultant

Search It Local

Sales Representative

Trust Me, I'm a Salesperson | Sales Trainer, Keynote Speaker, Author, and Pisstaker | Fluent in English, Memes, & Sarcasm 🇬🇧🇨🇦

Just another LinkedIn sales influencer... but funnier and better looking than most.

Born in 1994 in the roundabout filled town of Milton Keynes I was always the odd child at school. 

After getting the worlds most pointless degree at University of Brighton I decided to go “find myself” by working in a French Ski Resort, backpacking through south-east Asia, before temporarily settling down in Sydney Australia where I got work as a recruiter and then moving to Canada. 

Now in North America I was determined to work in SaaS sales because I saw on Reddit that you can make BANK selling software.

Just a couple of years later after trying to find my footing I was the top rep on my team.

This gave me time to open up TikTok and on April of 2021 I made my first video, then I made one everyday for 6-months. 

This opened up my love for content creation and led me to my current career in marketing, keynotes, book writing, and sales training. 

Expertise include: New Business Development, Account Management, Cold Calling, Sales Proposals/Presentations, Marketing Product Knowledge (SEO, EDM, Retargeting), Recruitment Services, Headhunting, Email Prospecting, Vice President (SEO purposes), VP, CEO, LinkedIn Recruiter/Sales Navigator, Boolean Blackbelt, Training, Sales Kick Offs, Speaker, Speech, Sales Management, and Fixing Up to Look Sharp.

Sub to Sales Feed on YT if you’re an adult and don’t mind some cussing with your sales tutorials, tech reviews, and tips ✌️

Cooking up some epic content with Hansel Alvarez for 2026

Some of your buyers might be taking the next two weeks off... The key is not to let them

 Tyler Lessard 🎯 and I demonstrate one such approach here

Motion (Creative Analytics)

Senior Social Media Manager

PandaDoc

Senior Social Media & Communications Manager

Senior Digital Content Producer

I make podcasts, videos, TikToks, & webinars for PandaDoc.

Digital Content Producer

I wrote eBooks, blogs, web content, and email copy for PandaDoc

Content Specialist

PowerChord, Inc.

Marketing Team Lead

Marketing Specialist

Eckerd College

Admission Counselor

Residential Advisor

Senior Social Media Manager at Motion

Howdy 🤠 -- I'm Trav!

I produce scroll-stopping digital content for technology companies.

Sometimes it's funny. Sometimes it's educational. And hot-dang, sometimes it's both!

I'm a creative marketing & communications professional with 8+ years of experience working in B2B SaaS. I work judiciously with in-house teams, creative vendors, freelancers, and agency partners to bring revenue-driving, community-building campaigns to life on LinkedIn & YouTube.

Travis Tyler

I’m sick and tired of pretending

My generation is becoming more and more irrelevant online

LinkedIn is a young persons game

And I’m getting too old for this sh*t

Me and my decrepit elder millennials are getting phased out here

And it’s high time we accept that

—

P.S. 

I’m talking about you Todd Clouser Obaid Durrani Chris van Praag Max Cohen 🧔🏻

Social @ Motion | AKA “Trav The Ad Dad”

No alternative text description for this image

Here I am once again reminded that

Anger and humor will outperform utility on social media 

every. single. got. dang. time.

At least in terms of reach and engagement

On the left is a dumb throwaway post I made with a reprised rugrats meme that was supposed to be a self deprecating joke aimed at me and a few of my friends.. it accidentally became a ragebait post

On the right is me pulling back the curtain on real growth marketing data with an example and a lesson that’s super helpful and interesting from my real company..it was supposed to be a very useful post

And the dumb post wins out and engagement goes bonkers. 

It’s just one small example

Yet it seems to be the norm on this platform and on other socials as well

Reminded of that vampire weekend lyric

“Anger wants a voice
Voices wanna sing
Singers harmonize
'Til they can't hear anything”

So when you’re measuring performance on social media please please please be careful of over indexing on impressions or reactions

A post isn’t “good” because it gets a lot of likes

Remind yourself and your team that

Those metrics are only a small part of the story and that they tend to get over inflated and have low brand recall

What you look like when you work the week between Christmas and New years

This is how I storyboard my videos.

Doing this shot by shot, line by line, can be a little tedious and time-consuming.

But I'm trying to become "Type A Creative"

S/o Tiffany Byrd Harrison for introducing me to that term.

Visual organization like this was something I was lacking when I joined Motion (Creative Analytics) two years ago.

I've learned so much from my coworkers Kyle and Anthony since I started collaborating more with them.

Serious skill upleveling working with these guys!

P.S.

LMK if you want a link to my storyboard template and I'll DM you!

Sorry I can’t come to the keyboard right now, I’m too busy doing nochebuena type shi lol

Me in 2025: I am a corporate clown

Me in 2026: I am still a corporate clown

Cheesin hard this week


Because I beat Obaid Durrani in round one of fantasy football playoffs 


Muhahahahahha

Next two weeks I get to crush Todd Clouser to take the championship

Hey who is your favorite follow on substack? 

It can be marketing related or non-marketing. 

Also I don’t want to pay to subscribe to someone’s blog though lol so it’s gotta be free.

Better luck next year to my friends who are all LOSERS in my fantasy league

Todd Clouser 
Obaid Durrani 
Kaylie Burchardt 
Ian McKenzie 
Rob Jones ⚡️ 
Tim Davidson 
♜ Arthur Castillo 
Nate Torvik 

You can call me the AD DADDY FANTASY CHAMPION NOW MUHAHAHAHAHA

I think one of the biggest missed opportunities in B2B marketing 

Is for organic social and paid social to be working in tandem together

And I see these huge companies doing absolutely zero paid social on platforms outside of LinkedIn

Or if they are, it’s not at the scale or speed or with the creative diversity needed to be effective

Some of the best run businesses outside of b2b SaaS have incredibly effective paid social teams and organic social teams working in harmony without too many guard rails to just pump out content that that’s gonna help convert or lead to an amazing inbound program

It’s like they think “build it and they will come” applies to niche business tools

Like bro no it doesn’t work like that lol

You need to learn about the mere exposure effect in psychology

The more someone is exposed to a brand the more like they are to choose it during a decision

Which is where paid social comes into play

If something does decently well on organic social figure out a way to make that a paid motion for you and I guarantee you you’ll be happy with the results

And vice versa, if something is doing well for you on paid, figure out a way to transpose it into organic and it’ll probably be useful for your audience as well

Why tf are so many in this space sleeping on meta advertising??

taplio

The Battle

Will Aitken

Travis Tyler

Followers

Posts

Engagements

Likes

Performance ScoreWill Aitken's LinkedIn Performance

Performance ScoreTravis Tyler's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Will Aitken

Travis Tyler

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Will Aitken's LinkedIn Performance

Performance ScoreTravis Tyler's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreWill Aitken's LinkedIn Performance