Will Aitken

A Sales Growth Company

Heading up outbound sales & GAP Prospecting training

General Manager Prospecting Practice

WillAitken.com

I provide training, coaching, courses, keynotes, and merch for sellers and sales teams! Check out my offerings on willaitken.com

Chief Vice Directing President of Managing Things

Sales Feed

B2B Sales Media company Sales Feed

We make content that helps sellers sell and brings a big ol'd smile to their face when they need it most

Co-Founder

Sell Better 

I'm one of the hosts of SellBetter's epic daily sales shows

Host

Lavender

Head of Social

Head of Content

Evangelist

Proposify

Senior Account Executive

Account Executive

HR.com

Preacta

Recruitment Consultant

Search It Local

Sales Representative

Trust Me, I'm a Salesperson | Sales Trainer, Keynote Speaker, Author, and Pisstaker | Fluent in English, Memes, & Sarcasm 🇬🇧🇨🇦

Just another LinkedIn sales influencer... but funnier and better looking than most.

Born in 1994 in the roundabout filled town of Milton Keynes I was always the odd child at school. 

After getting the worlds most pointless degree at University of Brighton I decided to go “find myself” by working in a French Ski Resort, backpacking through south-east Asia, before temporarily settling down in Sydney Australia where I got work as a recruiter and then moving to Canada. 

Now in North America I was determined to work in SaaS sales because I saw on Reddit that you can make BANK selling software.

Just a couple of years later after trying to find my footing I was the top rep on my team.

This gave me time to open up TikTok and on April of 2021 I made my first video, then I made one everyday for 6-months. 

This opened up my love for content creation and led me to my current career in marketing, keynotes, book writing, and sales training. 

Expertise include: New Business Development, Account Management, Cold Calling, Sales Proposals/Presentations, Marketing Product Knowledge (SEO, EDM, Retargeting), Recruitment Services, Headhunting, Email Prospecting, Vice President (SEO purposes), VP, CEO, LinkedIn Recruiter/Sales Navigator, Boolean Blackbelt, Training, Sales Kick Offs, Speaker, Speech, Sales Management, and Fixing Up to Look Sharp.

🔥 ROAST my Discovery Call 🔥 

I judged a "Discovery Competition" at Salman Mohiuddin's Sales Sprint event this week

6 Sellers had 7-minutes to complete a discovery call with the bot that the team at Hyperbound uses as part of their Account Executive hiring process

Myself, Jen Allen-Knuth, and Eddy Bahnam then gave each seller feedback on what they did well with and how they could improve

I HATE giving feedback to strangers 😂

Coaching is intimate, and without knowing someone, their style, and how they like to be coached, you can end up sounding like a critical w@nker

As Babe Ruth said “The loudest boos always come from the cheapest seats.”

So I thought it'd only be fair if I also gave the challenge a spin and let strangers (that's you folks on LinkedIn) judge my performance

Naturally, I'm using GAP Selling so Keenan can judge me hardest 😉 

*note I went over the 7-minute time limit*

5 ideas to help you sell on LinkedIn (without paying for Sales Nav)

Sat in on a workshop presented by Eddy Bahnam at Salman Mohiuddin's Sales Sprint event earlier this month

(Follow Eddy for LinkedIn tips, he's the GOAT)

In that talk, Eddy shared a few creative ways to make use of LinkedIn's main site to find new leads

Including a few things I didn't know, like the job ad URL second timer 🤯 I wish i'd known that one when I was an agency recruiter

What creative ways have you found to find leads on LinkedIn?

Drop 'em below as this one will likely need a part 2

(I work with Hansel Alvarez for all my long-form YouTube content like this, hit him up if you want to grow on YouTube)

Salman Mohiuddin

Enterprise Account Executive, Marketing Cloud (Financial Services)

Salman Sales Academy

Helping AEs, SDRs + Sales teams find and close more deals. 🚀 Boosting income and revenue. 

17 years of tech Sales experience, all as an individual contributor. I've been in your shoes as an SDR, Commercial, and Enterprise AE at companies like Salesforce, IBM and Asana. In the trenches. Exceeding targets. Even in economic downturns.

Documenting all of my learnings, I've built out a Sales playbook. Now I want to give back to YOU.

I teach individual contributors + Sales teams on how to sell better, exceed targets, boost income / revenue, and accelerate growth. All with actionable Sales content and insights that you and your team can start using right away. Seeing immediate results.

Founder

Asana

Clients: The big banks and insurers in Canada

Strat Enterprise Account Executive

Salesforce

Hearsay Systems

• Help lead Canadian sales by working with the largest banks and insurance companies on their digital journey to drive better client engagement
• Clients: The big banks in Canada
• Develop relationships with Finserv executives in Marketing, Digital, Sales, Distribution & Compliance 
• Help enable advisors and financial sales professionals with a digital platform - including Social, Websites, and Texting apps - to better connect with today's digital customer
• Responsible for the entire sales process, including: strategic prospecting, discovery, uncovering critical business issues, solution, negotiation and signature

Help the largest banks and insurance companies in Canada modernize their field organizations with a complete digital platform to attract more clients, retain customers and grow business with today's digital customer.

• AE and team lead for 6 Hunter AEs across the Northeast prospecting & closing new logos

Sr. Account Executive (New Business Lead)

• Develop relationships with C-level and VP-level executives, showing them the TCO, ROI and overall value of moving to the cloud
• Leverage the latest cloud technologies to help companies transform the way they engage with their customers, employees and partner ecosystems to ultimately drive growth

Sr. Account Executive - New Business

Part of the IBM software portfolio responsible for $4B of IBM's revenue

- Uncover key business & IT challenges through F2F discussion with C-level and IT executives 
- Identify which areas of the business are driving up costs & complexity and help eliminate them in order to accelerate growth and simplify their business
- Provide Application Infrastructure, Integration, Mobile, Cloud and Business Process Management software solutions to accounts in Ontario, Manitoba, and Saskatchewan

Software Field Account Executive - WebSphere

Synerion

- Empowering companies with leading edge workforce management solutions, resulting in immensely reducing costs across the enterprise
- Help customers in the manufacturing and distribution industries

Account Manager

- Empower companies with software integration solutions to organizations in the southeast United States
- Identify needs, challenges and complexities through discussion with C-level executives
- Uncovered areas of the business where costs could be eliminated through consultative discussion

Account Executive - WebSphere software

- cold calling, emailing IT and LoB executives 
- uncovering strategic priorities and challenges

Sales Development Representative

York University

Canada’s third largest university (60k students)

- Responsible for raising funds for York University bursaries, scholarships and ongoing projects 
- Made dozens of calls each day managing a customer base of hundreds of York alumni across Canada
- Provided extensive information to customers regarding university projects, ongoing developments, architectural and technological advancements and future plans
- Became a top performer by exceeding weekly quotas of $500 raised

AT&T

A $118B telecommunications company specializing in local, long distance and internet access

- Sold various AT&T long distance plans to U.S. residents 
- Developed and executed sales methods and training materials with peers, which resulted in standardization of sales procedures
- Recognized as top sales person on a weekly basis averaging 1.0 SPH (sales per hour) on a 0.5 SPH quota

Outbound Sales Representative

Helping sales pros + teams build healthy pipeline to close more deals faster | Sales Coach + Trainer @ SSA | 17 years as a quota carrier | ex-Salesforce, Asana and IBM | Interview Ace

Problem before Product. 

17 years of tech sales experience as an SDR + AE at Salesforce, IBM and Asana all as an individual contributor. There’s more 👉

Currently Founder at Salman Sales Academy.

#1 Sales Influencer in Canada 2025 (source: Favikon)

Coaching and training AEs, SDRs, BDRs + sales teams to find and close more deals.

Started as an SDR in 2006, moved to AE in 2007.

6 years at IBM
- SDR 
- SMB + MM AE
- small Enterprise AE

7 years at Salesforce
- MM AE (new logo)
- Enterprise AE

2.5 years at Asana
- Enterprise AE 

2 years at startups 
- SMB AE (new logo)
- Enterprise AE

I currently coach + train AEs, AMs, BDRs, SDRs and Sales teams on prospecting, problem enablement, discovery, demos, deal strategy and interviews.

DM me for:

- 1:1 Sales coaching 
- Sales team coaching + training for your company
- 1:1 Sales interview consults to help you land an offer
- Speaking engagements or sessions for your company
- Podcast guest 


✅ Widely recognized as a master prospector & hunter

✅ Experienced in consultative selling to C-level, Information Technology (IT), Marketing, Ops, HR and more.

✅ Sales Interview Ace - the interview playbook I've built has resulted in an 80% success rate in interviews

✅ Possess an Honors B.A., Economics

[Sales COACHING]

➡️ Problem Enablement [build confidence in truly understanding your persona and the problems your solution solves for]

➡️ Prospecting [cold email, cold calling, warm calling, objection handling]

➡️ Discovery [full 5-step discovery framework to help lead your calls with confidence and in the flow of the conversation]

➡️ Demos [full demo framework, engaging demos, justifying spend, taking control of deals, PoC/Pilot strategy, etc…]

➡️ Deal Strategy [multithreading, uncovering power, executive alignment + engagement, quantifying pain, business case, negotiation, dealing with objections throughout cycle, taking control of your deals, champion building, mutual plans, forecasting, etc...]

➡️ Interviews - I've refined my interview playbook that has help 80+ folks land offers [interviews, mock cold calls, mock discovery, mock presos, territory plans (that will wow a hiring manager)]

I've built an entire Sales playbook from prospecting to close in everything in between based on my 17 years of experience as an individual contributor in tech sales.

No fluff. All actionable sales insights and content, with real examples, that you can start using right away in your role and see immediate results.

Check out the coaching programs and testimonials here:  www.salmansales.com

or DM me. Happy to help.

Ever been told you might not be good enough?

That you're not cut out for Sales.

I have.

Early in my career, a leader flat-out said it and I still remember how it made me feel.

I questioned myself, whether I belonged in this profession.

But I didn’t let it define me. I kept going.

Tried. Failed. Documented. Learned.

And applied those lessons to every call, every deal, every moment.

Never looking back.
……………………………………

Today, I’m beyond grateful.

We kicked off Day 1 of Sales Sprint ‘25 in Toronto - our 2nd annual.

The room was buzzing.

Nearly 50 AEs, AMs, SDR/BDRs and Sales leaders joined.

Huge shoutout to Jen Allen-Knuth, Will Aitken, and Eddy Bahnam for delivering absolute masterclasses.

(yes, Jen and Will were under the same roof throwing jabs at our table all day 🤣 )

One of the key highlights of Day 1: the Discovery AI role-play competition powered by Hyperbound... with Jen, Will and Eddy as judges.

Hands down one of the most engaging, competitive, and actionable sessions I’ve been a part of.

Day 2 recap coming soon. Stay tuned :)

Helping Sales Pros Close More Deals + Crush Quota | 17 Years as an AE | ex-Salesforce, IBM + Asana | Founder, Salman Sales Academy | #1 Sales Influencer in Canada 2025

Halfway into our Türkiye trip. Pretty amazing what happened to us in Istanbul a few days back.

We had a full day Old City tour.

Historic sights like Hagia Sophia, Topkapi Palace and The Blue Mosque (pictured below).

It was a small group tour. In our group was an elderly couple. 

If you know Istanbul, it’s quite hilly. There’s a lot of walking required, especially if you’re touring the old city.

I was amazed at how this wonderful couple kept up with the group.

My wife and our girls got to know them quite a bit throughout the tour.

Great conversations, quite a few laughs and some business talk.

So then comes our lunch break. We’re sitting down and the elderly man asks what I do.

I told him.

I asked what he did. He responded, “I worked for New Balance”.

“Oh, were you also in Sales or in another division?”, I asked.

He responded, “I was actually the President.”

My jaw dropped.

I said, “Don’t tell me your name! Let me do some homework…”

So I sat there at lunch on my phone for a min rambling off a couple of names… and I got it.

“That’s me”, he said.

(Not sharing his name for privacy reasons)

He is 91-years old… and oh so healthy being able to walk through a 6 hour tour throughout old Istanbul.

His wife is 87, and has quite the personality and a ton of energy.

It was absolutely great for my wife, 3 girls and I to spend time in getting to know them.


This experience reminded me to take better care of my body and health, do what you love no matter your age (he still advises for his company), and that you can never be too old to travel the world.


Great experience and thought I’d share it with you 😀

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Grateful beyond words.

Day 2 of Sales Sprint ‘25 in Toronto was something else.

Nearly 50 AEs, AMs, BDRs, SDRs and sales leaders.

Incredibly valuable sessions across

- cold calling
- cold emailing
- signal-based outreach
- driving urgency in complex deal cycles
- turning “nice to haves” into “need to haves”
- how to win exec attention to drive bigger deals
- negotiate with confidence to avoid discount-driven deals 

Negotiation was the session I led 😀

Huge thank you to our Day 2 speakers:

☠️ Belal Batrawy 
Florin Tatulea 
Alec S.  
Edy Carolina Arroyo, MBA 🍋  
Donna Lin  
Saad Khan  

The room was so engaging and attentive.

About 40% of folks from out of town!

We also had a cold call AI role-play competition powered by Hyperbound’s platform. 🔥

Oh it was SO good.


What an incredible 2 days. 

We are going to run it back!

LinkedIn Sales voices and coaches whom I have respect for:


- those who don’t bash or speak ill of their competitors to get a leg up

- those who don’t post screenshots of their Stripe account and boast about how much money they’ve made

- those whose majority of posts aren’t about how great they are at sales coaching

- those who post actionable and valuable sales content 

- those who have the experience and results to back it up 

- those who don’t bad mouth their competition in order to close more business 

(had to say that one again)

………………………………………………..

I’m on a 2.5 week vacation with the fam, 

Not engaging too much on the platform, spending quality time with my girls

but the other day I had the unfortunate pleasure to block a sales coach on LinkedIn.

I was contemplating it over past week or so, but the other day was the last straw.

It was based on the points I stated above…

and I’d also made a personal post a couple days back (nothing to do with sales) and this individual had to promote their services on my post for some reason 😐

That was the last straw.


Anyways, going back to enjoying vacation with my fam here in Türkiye! 😀

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Salman Mohiuddin

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The Battle

Will Aitken

Salman Mohiuddin

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Will Aitken's LinkedIn Performance

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Ready to grow your LinkedIn presence?

Performance ScoreWill Aitken's LinkedIn Performance