Will Aitken

Trust Me, I'm a Salesperson | Sales Trainer, Keynote Speaker, Author, and Pisstaker | Fluent in English, Memes, & Sarcasm 🇬🇧🇨🇦

Just another LinkedIn sales influencer... but funnier and better looking than most.

Born in 1994 in the roundabout filled town of Milton Keynes I was always the odd child at school. 

After getting the worlds most pointless degree at University of Brighton I decided to go “find myself” by working in a French Ski Resort, backpacking through south-east Asia, before temporarily settling down in Sydney Australia where I got work as a recruiter and then moving to Canada. 

Now in North America I was determined to work in SaaS sales because I saw on Reddit that you can make BANK selling software.

Just a couple of years later after trying to find my footing I was the top rep on my team.

This gave me time to open up TikTok and on April of 2021 I made my first video, then I made one everyday for 6-months. 

This opened up my love for content creation and led me to my current career in marketing, keynotes, book writing, and sales training. 

Expertise include: New Business Development, Account Management, Cold Calling, Sales Proposals/Presentations, Marketing Product Knowledge (SEO, EDM, Retargeting), Recruitment Services, Headhunting, Email Prospecting, Vice President (SEO purposes), VP, CEO, LinkedIn Recruiter/Sales Navigator, Boolean Blackbelt, Training, Sales Kick Offs, Speaker, Speech, Sales Management, and Fixing Up to Look Sharp.

Chief Vice Directing President of Managing Things

I provide training, coaching, courses, keynotes, and merch for sellers and sales teams! Check out my offerings on willaitken.com

brightwheel

Account Executive

Mascot Media

Prospecting, booking and running demos, effectively moving business closing business

• Company Sales record for fastest to book first meeting
• Consistently at or above 100% to monthly quota
• Introduced new referral and social media processes/workflows for Sales Team

Gipper

- Lead team in revenue generated in the second full month
- Demo to close ratio > 45%
- Restructured social and referral processes
- Rewrote sequences to increase demo to close rate for team

NBC Sports Next

- Accountable for customer relationship management of 8000+ clients.
- Consistently top 10% of reps (50-person team)
- Promoted after 6 months to Senior Rep

Senior Customer Success Coach

Accountable for customer relationship management of 8000+ clients.

Customer Success Coach

GTM Payroll Services Inc.

- Founding AE for Inside Sales Department
- Developed sales strategy and (GTM) for national SMB
- Generated $340K in net new revenue by closing 17 new customers

Web Scribble

- Led team in prospecting, cold calls, and demos booked, consistently exceeding monthly targets
- Developed and managed sales pipeline; reported and tracked forecasting

Dumbstruck, Inc.

- Founding AE, growing revenue from $1.1K to more than $23K
- Built sales process defining a new go-to-market strategy

Senior Account Executive

SportsSignUp Play

- Managed company's largest accounts with league membership between 100-300K players.
- Closed largest single cc processing deal in company history

National Strategic Account Manager

- Set company record for Full Year closed new business
- Managed largest territory and lead team of 3 to highest revenue territory in company

Regional SaaS Sales Manager

- Managed onboarding and system setup for entire company
- Structured system implementation, onboarding, and training for new clients.

Sales Engineer

SportsSignup

Handled front-line technical support for SaaS league management software.

Customer Service Representative

I started in SaaS a little over 10 years ago in a Customer Support role.

A year and a half later, someone I trust told me I could excel in sales. I wasn’t confident, and I knew it was a risk, but I decided to take a leap.

Since then I’ve learned, failed, succeeded, and grown more than I ever thought I could. I’ve led teams and crushed quotas, built relationships, and sold more than I ever imagined. 



A lesson from my dad:

When I was young, I was a hyper-competitive, classic youngest child, who also happened to not have an abundance of athletic talent.

When I was feeling defeated, my dad would remind me of “The 3 Outs.”

Your outlook

Your output

The outcome

“Notice that last one isn’t yours” he’d say.

“But if you give everything you have to to getting those first two right, not only does the last one tend to fall your way, you’ll find it doesn’t hurt as much when it doesn’t.”

taplio

The Battle

Will Aitken

Matt Mangold

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