Will Aitken

A Sales Growth Company

Heading up outbound sales & GAP Prospecting training

General Manager Prospecting Practice

WillAitken.com

I provide training, coaching, courses, keynotes, and merch for sellers and sales teams! Check out my offerings on willaitken.com

Chief Vice Directing President of Managing Things

Sales Feed

B2B Sales Media company Sales Feed

We make content that helps sellers sell and brings a big ol'd smile to their face when they need it most

Co-Founder

Sell Better 

I'm one of the hosts of SellBetter's epic daily sales shows

Host

Lavender

Head of Social

Head of Content

Evangelist

Proposify

Senior Account Executive

Account Executive

HR.com

Preacta

Recruitment Consultant

Search It Local

Sales Representative

Trust Me, I'm a Salesperson | Sales Trainer, Keynote Speaker, Author, and Pisstaker | Fluent in English, Memes, & Sarcasm 🇬🇧🇨🇦

Just another LinkedIn sales influencer... but funnier and better looking than most.

Born in 1994 in the roundabout filled town of Milton Keynes I was always the odd child at school. 

After getting the worlds most pointless degree at University of Brighton I decided to go “find myself” by working in a French Ski Resort, backpacking through south-east Asia, before temporarily settling down in Sydney Australia where I got work as a recruiter and then moving to Canada. 

Now in North America I was determined to work in SaaS sales because I saw on Reddit that you can make BANK selling software.

Just a couple of years later after trying to find my footing I was the top rep on my team.

This gave me time to open up TikTok and on April of 2021 I made my first video, then I made one everyday for 6-months. 

This opened up my love for content creation and led me to my current career in marketing, keynotes, book writing, and sales training. 

Expertise include: New Business Development, Account Management, Cold Calling, Sales Proposals/Presentations, Marketing Product Knowledge (SEO, EDM, Retargeting), Recruitment Services, Headhunting, Email Prospecting, Vice President (SEO purposes), VP, CEO, LinkedIn Recruiter/Sales Navigator, Boolean Blackbelt, Training, Sales Kick Offs, Speaker, Speech, Sales Management, and Fixing Up to Look Sharp.

🔥 ROAST my Discovery Call 🔥 

I judged a "Discovery Competition" at Salman Mohiuddin's Sales Sprint event this week

6 Sellers had 7-minutes to complete a discovery call with the bot that the team at Hyperbound uses as part of their Account Executive hiring process

Myself, Jen Allen-Knuth, and Eddy Bahnam then gave each seller feedback on what they did well with and how they could improve

I HATE giving feedback to strangers 😂

Coaching is intimate, and without knowing someone, their style, and how they like to be coached, you can end up sounding like a critical w@nker

As Babe Ruth said “The loudest boos always come from the cheapest seats.”

So I thought it'd only be fair if I also gave the challenge a spin and let strangers (that's you folks on LinkedIn) judge my performance

Naturally, I'm using GAP Selling so Keenan can judge me hardest 😉 

*note I went over the 7-minute time limit*

5 ideas to help you sell on LinkedIn (without paying for Sales Nav)

Sat in on a workshop presented by Eddy Bahnam at Salman Mohiuddin's Sales Sprint event earlier this month

(Follow Eddy for LinkedIn tips, he's the GOAT)

In that talk, Eddy shared a few creative ways to make use of LinkedIn's main site to find new leads

Including a few things I didn't know, like the job ad URL second timer 🤯 I wish i'd known that one when I was an agency recruiter

What creative ways have you found to find leads on LinkedIn?

Drop 'em below as this one will likely need a part 2

(I work with Hansel Alvarez for all my long-form YouTube content like this, hit him up if you want to grow on YouTube)

Marcus Chan

Venli

Most revenue teams missing quota don't fail from lack of effort - they fail because they lack systematic frameworks.

At Venli Consulting, we help B2B sales teams systematically identify conversion leaks and install Revenue Operating Systems that eliminate performance variance without adding headcount.

The methodology was born at scale - built by someone promoted 12X in 8 years, hit #1 in every role, and led a $195M sales organization before systematizing it into frameworks used by 700+ clients generating $950M+ in results.

🏢 For Revenue Leaders Managing 25+ Reps:

You don't need another training event. You need systematic frameworks that eliminate the performance gaps costing you millions.

✅ Diagnose exactly where deals die (and how much each leak costs)
✅ Install frameworks that scale top performer behaviors across teams
✅ Build revenue engines that work without hero reps
✅ Eliminate performance variance through systematic execution

📊 What We've Discovered:
After analyzing 100+ revenue teams: Your best rep converts at 52% while others hit 19%. That performance gap isn't talent - it's systematic frameworks that can be installed across entire teams.

💼 Results:
From cybersecurity to fintech, SaaS to professional services - teams typically discover $2M-$10M in recoverable revenue through systematic conversion leak analysis.

→ Featured in Forbes, Wall Street Journal, LinkedIn Top Voice
→ $950M+ in client revenue generated using our frameworks
→ 700+ clients from Salesforce, Microsoft, Zoom, and growing companies

B2B sales teams only. We work with VPs/CROs managing 25+ reps who need systematic frameworks to eliminate performance variance, not hope-based management.

Ready to stop accepting performance gaps as inevitable?

📩 Message "DIAGNOSTIC" to discuss your team's conversion patterns

CEO and Founder

Salesforce

Salesblazer Advisor

Recognized by Salesforce as one of the Top Sales Influencers to Follow 4X (2021, 2022, 2023, 2024)

Salesforce Top Sales Influencer to Follow (4X)

The Ultimate Guide to Overfilling Your Pipeline, Closing More, and Earning in the Top 1%

🚀 Wall Street Journal International Best-Seller
🚀 USA Today International Best-Seller
🚀 Amazon International Best Seller (#1 in 9 different business categories and #38 out of 44M+ books)
🚀 Barnes and Noble International Best Seller

I wrote and launched my first sales book in <5 months. In the first week, we hit all of the above International Best Seller Lists.

I compiled 15+ years of my mistakes and learnings into one book so you can save yourself the time tax of trial and error.

Get it below…Six-Figure Sales Secrets: The Ultimate Guide to Overfilling Your Pipeline, Closing More, and Earning in the Top 1% of Salespeople 🚀

Author of Six-Figure Sales Secrets (Wall Street Journal Best-Seller)

Limelight

We are building the first-ever B2B creator collaboration platform for brands and B2B creators.

Advisor

Forbes Business Council

Official member of the Forbes Business Council. A council of proven executives and business leaders across the world. We've been recognized as an expert in sales growth and business development by Forbes.

Member of the Forbes Business Council

Cintas

I was promoted to a Regional Director of Sales in under 5 years with Cintas Corporation, a $8.8B Fortune 500 organization. I was responsible for creating the vision, hiring, training, and leading four business units of 110+ employees (11 teams consisting of market sales managers,  outside sales professionals, and support staff) over 13 locations in a four state market (OR/WA/UT/ID). 

Under my leadership, I took over a disjointed area that went through major $2.2B acquisition while also undertaking an SAP system migration. Despite all the change management, the market has exceeded expectations and I successfully led my teams to deliver close to $600M+ in contracted New Business revenue. (Additional results below.) It was a middle-of-the-pack-ranked region that I took to the top within a year and kept it there during my tenure.

In addition to the below results, I owned many regional initiatives such as building our prestigious executive leadership development program (Captain's Club), Competitive Intelligence, and mentored 10+ partners across the organization.

--------------------------------------------------------------
✔️FY17, FY18, and FY19 President's Club Award Winner
✔️FY17, FY18, and FY19 Ranked the #1 or #2 Director in the Western US and Canada
✔️FY19 Achieved 116% of sales projections/17% YOY growth
✔️FY18 Achieved 105% of sales projections/17% YOY growth
✔️FY17 Achieved 109% of sales projections/25% YOY growth
✔️FY17, FY18, and FY19 Sent 51 partners to President's Club
✔️FY17, FY18, and FY19 7X Outstanding Achievement Awards
✔️FY19 National Team of the Year Award
✔️FY17, FY18, and FY19 2X NW Team of the Year Awards
✔️FY17, FY18, and FY19 9X Regional Team of the Quarter Awards
✔️FY17, FY18, and FY19 Promoted 23 partners to leadership roles including GM, Matrix, and Director roles.

Director of Sales

I took over a struggling team and rebuilt a winning culture. I successfully led 4 business units/teams of 16 direct reports to deliver $64M of contracted New Business revenue in 4 years in the Portland Metro and SW Washington area. It was one of the lowest-performing teams in the nation that I turned around to be ranked in the top every single year. I was then promoted in under four years to a regional Director of Sales.

✔️FY14, FY15 President's Club Award Winner
✔️FY14, FY15, and FY16 Ranked #1 in New Business in Market 59
✔️FY16 Achieved 112% of sales projections/19% YOY growth
✔️FY15 Achieved 103% of sales projections/54% YOY growth
✔️FY14 Achieved 109% of sales projections/31% YOY growth
✔️FY13 Achieved 123% of sales projections/65% YOY growth
✔️FY14 NW Region's Comeback Team of the Year Award Winner
✔️FY13, FY14, FY15, and FY16 Hired, Trained, and Developed multiple President's Club/Diamond Level/National Reps of the Year
✔️FY13, FY14, FY15, and FY16 Hired, Trained, and Developed multiple partners to be promoted to Captain's Club, Market Manager roles, and Matrix Sales positions
✔️FY13, FY14, FY15, and FY16 Developed both Sales Admins/NAC's to be ranked in the Top 5% Nationally

Market Sales Manager

I was recruited to Cintas Corporation as an Advanced Management Candidate - a position designed for partners with a proven track record of leadership success. My responsibilities as an AMC included: cold calling, prospecting, closing new business, learning the sales/operations business of Cintas. I delivered $2.4M in New Business contracted revenue in 9 months and was promoted in under 12 months to the Market Sales Manager overseeing four business units. 

ACHIEVEMENTS
✔️FY12 Q3 Rookie of the Quarter of the NW Region
✔️FY12 Q1, Q2, Q3 Achiever's / Summit Club Honors
✔️FY12 January Most Installed Volume in the Region Award
✔️FY12 November and January Oregon Sales Rep of the Month
✔️FY12 Q2 and Q3 No Goose Egg Award
✔️Achieved Achiever's Club / Summit by 116% in FY12 Q1, 110% in Q2, 108% in Q3, and on pace for 122% in Q4 (promoted halfway through Q4)
✔️Inducted into NW Region Elite Captain's Club

Advanced Management Candidate/Uniform Sales Consultant

Enterprise Mobility

I pioneered a start-up division focused 100% on B2B (commercial truck rental and leasing) for Enterprise Mobility. I was responsible for leading teams in sales and operations of different locations for the Portland Metro, SW Washington, and Eastern Oregon area. Managed over $10M in assets daily building up the operation to over $3M in annual sales from a start-up with 6 direct reports. My responsibilities include: new account sales, customer retention, hiring, sales training, recruiting, operations management, sales management, leadership development, P&L management, relationship management. I was then promoted 4X in three years based on performance.

ACHIEVEMENTS
✔️Designed, led, and implemented strategic changes to the division that resulted in over 150% increase in profitability in FY11 and became ranked as the largest truck branch in the Pacific Northwest/5th largest on the West Coast (OR,WA,CA,NV,AZ)
✔️Built 3 multiple 7-figure operations from start-up phase to profitability in three years
✔️Recognized as the top performing truck branch in: revenue and vehicle-on-rent growth, customer service scores, maintenance scores, and employee retention (100% retention).
✔️FY11 MVP National Branch Manager - voted "MVP" at a nationwide branch manager summit at Corporate based on leadership and employee management skills
✔️FY11: 22% Growth YOY in the NE Portland branch
✔️FY10: 48% Growth YOY in the Tualatin branch
✔️FY09: 15% Growth YOY in the NW Portland branch
✔️FY08 June - FY11 April: Developed a “Top Salesman” award winner every consecutive month out of my branch

Branch Manager

I was recruited straight out of college to help pioneer and to grow a B2B start up division of Enterprise Rent-a-Car in Oregon. My responsibilities include: outside sales, cold calling, prospecting, sales presentations, closing new business, customer service, relationship management.  I was promoted 2x in 12 months based on performance.

ACHIEVEMENTS
✔️Grew Enterprise's new division through cold calling and heavy prospecting calls to new/current corporate accounts to a 7-figure business in less than a year
✔️Closed over 75 new commercial accounts in one year
✔️FY08 August - FY08 June "Top Account Specialist" Award - winner for 10 consecutive months for most closed new business.
✔️FY08 August - FY08 June: Ranked the #1 Account Specialist

Senior Account Specialist

I was recruited while in school to intern for Enterprise Rent-a-Car's prestigious paid summer internship program. I was responsible for learning and executing the operations and sales of running the largest rental car location in the Eugene market. I was promoted to Customer Service Rep during the school year based upon performance.

ACHIEVEMENTS
✔️Recognized as the top intern in Oregon based upon customer service, sales and performance, and branch performance multiple months in a row
✔️FY05 June - FY07 June: Ranked #1/50+ interns, management trainees, management assistants, and assistant managers for insurance sales 
✔️FY05 Intern of the Year Award winner
✔️FY06 Intern of the Year Award winner
✔️FY05 June - FY07 June: Sales Elite winner each consecutive month

Sales and Management Intern

JD Pence Aquatic Supply

+Trained and supervised new employees through situational tests and job shadowing of top customer care representatives
+Demonstrated quality customer service care in providing assistance with suit-sizing and education on store products and stroke techniques
+Provided product expertise, increasing store and off-site sales by 60%
+Facilitated an organizational process of in-store stock and inventory
+Increased community awareness of upcoming sales through distribution of flyers and posters

Sales Associate

Emerald Aquatics Swim Club

+Organized and planned custom workouts to challenge individual swimmers to improve stroke technique and strength
+Motivated swimmers by monitoring progress and evaluating improvement and skills
+Created workout templates to improve efficiency and organization in constructing workout sets

Assistant Swim Coach

Oriental Village Restaurant

+Worked in a fast-paced environment that prided itself on quality food and excellent service
+Responsible for food preparation, inventory management, and training new employees.

Chef

Helping AEs earn $500K+ and max their potential to achieve freedom, fulfillment, & security without grinding or slimy sales tactics | Team + Individual Programs | 4X Salesforce Top Influencer | WSJ Best-Selling Author

Every revenue leader knows the pressure: the number doesn’t add up, the clock is ticking, and everyone is watching.

Most B2B sales orgs are leaking $2-10M+ every year. The cause isn’t lack of effort, but hidden conversion gaps that stall deals, waste pipeline, and create uneven performance.

At Venli Consulting, we built the Revenue Engine OS™ to change that. It’s not another training program. It’s a system that pinpoints where revenue is leaking and installs frameworks that make growth predictable. 

Designed for sales orgs of 25+ AEs, it strengthens manager accountability, improves pipeline quality, and drives results without adding headcount.

What We See Again and Again:

Across 100+ orgs, three conversion leaks consistently stall growth:

→ Discovery conversations that fail to create urgency
→ Demos that stall in evaluation
→ Inflated pipeline that disguises risk and misses forecasts

By closing these gaps, our clients have reactivated millions in stalled pipeline and unlocked $2–10M+ in recoverable revenue. One Series C cybersecurity company was missing quota by 50% for three straight quarters. After applying a single OS framework, they hit 114% of quota the very next quarter.

Why Leaders Choose Us:
Because it’s not just about fixing sales tactics. It’s about protecting careers, reputations, and lifestyles by delivering predictable revenue. 

Our team has led a top performing $195M/year Fortune 500 sales org, authored a WSJ bestselling book, and been recognized by Salesforce and Forbes. 

More importantly, our system has been trusted by CROs and VPs worldwide who need results that stand up under pressure.

If you lead 25+ AEs, we’d be glad to share benchmarks from 100+ orgs and compare them to your team’s patterns. 

Let’s connect: https://venli.co/47c-sta-vsl

P.S. Not ready to work together yet? Let’s still level your org up.

📕 Grab my 232-page tactical sales playbook (50,000+ downloaded):  https://venli.co/xxt-sfss-book
💻 Or binge 100+ hours of elite sales training on YouTube (free): https://urlgeni.us/youtube/channel/marcuschan

Stop accepting performance variance as inevitable. Start systematically installing what works.

President / Founder

We help AE’s earn $250K-$500K+ and develop record-breaking sales skills.

We provide proven sales coaching + training for reps and teams teaching the exact President’s Club winning system that helped me close $140M ARR and hit 100-250% to quota 13 years in a row.

With over a decade of winning awards, crushing sales quotas, and sales leadership experience, we can help you transform your results! Yes, we are sales coaches that have actually achieved real proven results consistently before we started the business!

In under 5 years we've grown from 0 to 600+ clients and have achieved a few of the following things:

✅ 4X Salesforce Top Sales Influencer to Follow
✅ Wrote a Wall Street Journal and Amazon Best Selling Sales Book
✅ LinkedIn Top Voice - Sales: #5 out of 300M+ active users
✅ Featured in Forbes, Yahoo! Finance, Yahoo! News, MarketWatch, CNBC, and more!

Make sure to access our free most popular free training resources including our on-demand no cost training in the Featured section of my profile.

The best sales orgs don't have lone wolves. They have wolf packs.

Tim Johnson, CSP 📈 (ex-VP of Sales at Salesforce) explains why:

"I really do not hire lone wolves… I want folks who are taking that ownership and when they win, they take it to the next guy on the team or gal on the team and help them to be just as successful."

But here's what separates elite teams from everyone else:

The best reps open up their successful clients and customers to other reps to help them leverage not only those stories, but those references.

Tim called out the problem plaguing most sales orgs:

"All too often we see this kind of ownership of, 'I don't want to get my person on the line, I don't want to this...' and it's like if we're doing things the way we should be, creating a sales approach that is customer centric and customer obsessed, we should be having wildly successful customers."

Those wildly successful customers? They should be elevated. Not just helping them talk with other clients, but helping to elevate their careers.

When your customers win so big they become your sales force (no pun intended!), you've built something special.

When your reps share those wins to lift the entire team, you've built something unstoppable.

Lone wolves eat alone. Wolf packs feast together.

-

Want to see the rest of our POWERFUL conversation?

Watch here: https://lnkd.in/g4Yh5dzF

Listen here: 

Spotify: https://lnkd.in/g283qNv7

Apple Podcast/Amazon Music: https://lnkd.in/guqhxQwc

Many B2B Sales Orgs Quietly Leak $2-10M+..the Revenue Engine OS™ Diagnoses & Unlocks Revenue in 90 Days | Ex-Fortune 500 $195M Org Leader • WSJ Bestselling Author • Salesforce Top Advisor • Feat in Forbes & Entrepreneur

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