Will Aitken

A Sales Growth Company

Heading up outbound sales & GAP Prospecting training

General Manager Prospecting Practice

WillAitken.com

I provide training, coaching, courses, keynotes, and merch for sellers and sales teams! Check out my offerings on willaitken.com

Chief Vice Directing President of Managing Things

Sales Feed

B2B Sales Media company Sales Feed

We make content that helps sellers sell and brings a big ol'd smile to their face when they need it most

Co-Founder

Sell Better 

I'm one of the hosts of SellBetter's epic daily sales shows

Host

Lavender

Head of Social

Head of Content

Evangelist

Proposify

Senior Account Executive

Account Executive

HR.com

Preacta

Recruitment Consultant

Search It Local

Sales Representative

Trust Me, I'm a Salesperson | Sales Trainer, Keynote Speaker, Author, and Pisstaker | Fluent in English, Memes, & Sarcasm 🇬🇧🇨🇦

Just another LinkedIn sales influencer... but funnier and better looking than most.

Born in 1994 in the roundabout filled town of Milton Keynes I was always the odd child at school. 

After getting the worlds most pointless degree at University of Brighton I decided to go “find myself” by working in a French Ski Resort, backpacking through south-east Asia, before temporarily settling down in Sydney Australia where I got work as a recruiter and then moving to Canada. 

Now in North America I was determined to work in SaaS sales because I saw on Reddit that you can make BANK selling software.

Just a couple of years later after trying to find my footing I was the top rep on my team.

This gave me time to open up TikTok and on April of 2021 I made my first video, then I made one everyday for 6-months. 

This opened up my love for content creation and led me to my current career in marketing, keynotes, book writing, and sales training. 

Expertise include: New Business Development, Account Management, Cold Calling, Sales Proposals/Presentations, Marketing Product Knowledge (SEO, EDM, Retargeting), Recruitment Services, Headhunting, Email Prospecting, Vice President (SEO purposes), VP, CEO, LinkedIn Recruiter/Sales Navigator, Boolean Blackbelt, Training, Sales Kick Offs, Speaker, Speech, Sales Management, and Fixing Up to Look Sharp.

🔥 ROAST my Discovery Call 🔥 

I judged a "Discovery Competition" at Salman Mohiuddin's Sales Sprint event this week

6 Sellers had 7-minutes to complete a discovery call with the bot that the team at Hyperbound uses as part of their Account Executive hiring process

Myself, Jen Allen-Knuth, and Eddy Bahnam then gave each seller feedback on what they did well with and how they could improve

I HATE giving feedback to strangers 😂

Coaching is intimate, and without knowing someone, their style, and how they like to be coached, you can end up sounding like a critical w@nker

As Babe Ruth said “The loudest boos always come from the cheapest seats.”

So I thought it'd only be fair if I also gave the challenge a spin and let strangers (that's you folks on LinkedIn) judge my performance

Naturally, I'm using GAP Selling so Keenan can judge me hardest 😉 

*note I went over the 7-minute time limit*

5 ideas to help you sell on LinkedIn (without paying for Sales Nav)

Sat in on a workshop presented by Eddy Bahnam at Salman Mohiuddin's Sales Sprint event earlier this month

(Follow Eddy for LinkedIn tips, he's the GOAT)

In that talk, Eddy shared a few creative ways to make use of LinkedIn's main site to find new leads

Including a few things I didn't know, like the job ad URL second timer 🤯 I wish i'd known that one when I was an agency recruiter

What creative ways have you found to find leads on LinkedIn?

Drop 'em below as this one will likely need a part 2

(I work with Hansel Alvarez for all my long-form YouTube content like this, hit him up if you want to grow on YouTube)

Leslie Venetz

The Sales-Led GTM Agency

Building the outbound sales strategy, processes & skill sets your sales-led organization needs to thrive. B2B Sales Training & GTM Consulting for B2B SaaS & Service orgs between 15 - 50 M in annual revenue. 

Before you can scale, you need to build repeatable outbound sales processes and a team that has the mindset and skill sets to deliver revenue. Learn how we can help today: https://meetings.hubspot.com/leslie-venetz/salesledgtm-15minconsult

You should reach out to The Sales-Led GTM Agency if you are a sales leader or Founder of an org with at least 10 sales reps or 10M in revenue and are asking questions like:

👉 Why does outbound feel so hard right now? My team is doing cold outreach but it's not translating into pipeline. How can we get better top-of-funnel metrics?

👉 Why are my reps afraid of the phone? - OR - I keep reading that cold calling is dead, is it? You know that a multi-channel approach that includes cold calling still drives the best top-of-funnel engagement for most industries so how can you get positive results?

👉 We know our emails are bad but we don't know how to make them better. How do we write emails that prospects actually read and reply to?

👉 We know that we need to ramp up our outbound activity because inbound just isn't what it used to be. How do I create repeatable processes and train my reps to get results from their cold outreach?

👉 We want to hire sales training to bring a 2nd voice and external perspective to our team, but we want to make sure our team gets long-term impact from that sales training, is that something you are good at?

If you are asking any of these questions, snag 15 minutes in Leslie's calendar now to learn more: https://meetings.hubspot.com/leslie-venetz/salesledgtm-15minconsult

Founder

Business Book Club

Founder & Host

Revenue Revelry

At Revenue Revelry, we're rewriting the script for B2B sales gatherings. Say goodbye to bland conference rooms and clichéd happy hours. 

We're all about mindful experiences, invigorating movement, and genuine connections. Our events fuse learning, growth, and authentic bonding. 

Join us as we redefine professional gatherings with a touch of mindfulness, a dash of movement, and a whole lot of merriment. Welcome to a new era of meaningful networking and elevated sales insights.

Founder | Keynote Speaker

Sales Assembly

Executive in Residence

Plug and Play Tech Center

Serving as an Innovation Advisor and Startup Mentor at Plug and Play. 

Mentors are individuals with deep industry experience who have the wisdom, experience, and background to provide guidance and work with proven and vetted startup founders.

Plug and Play is a leading innovation platform that connects startups, corporations, venture capital firms, and other stakeholders to facilitate innovation and growth. It operates as an incubator and accelerator, providing resources, mentorship, and networking opportunities for startups, while also connecting them with potential investors and corporate partners.

Startup Mentor

ZoomInfo

Brand Ambassador

regie.ai

Regie.ai is officially emerging from stealth mode with a 1-of-a-kind AI-backed content & copy platform. Create entire cold cadences in the time it used to take you to write one email. 

Welcome to the future of personalized outreach at scale.

Follow our LinkedIn page: regie.ai. We are planning to open up A LOT more and we have a lot of interesting announcements planned for the coming months.

Over the last year, we've built an amazing platform and the best is yet to come.

Advisor & Evangelist

Attention

Attention is a Sales AI platform that revolutionizes the way your revenue team operates. 

It simplifies CRM management with one-click updates, automates email follow-ups based on call content, and accelerates onboarding with real-time coaching intelligence. 

By streamlining these processes, Attention empowers your sales reps to spend more time selling, significantly improving CRM data accuracy, email response rates, and reducing sales cycle lengths for enhanced sales team success.

Brand Evangelist

Pavilion

- Executive Member 
- Chief Revenue Officer School Graduate
- Chief Customer Officer School Graduate
- Enterprise Go-to-Market (GTM) School Graduate
- Chief Marketing Officer School Student

The path to success in sales can be a lonely road. Pavilion is here with meaningful connections, continued learning, and career support backed by a network of thousands cheering you on — not tearing you down. So you can get to where you want to go.

Executive Member | CRO, CCO, CMO, Sales Leader Change Management & Enterprise GTM School Graduate

Gartner

Gartner Peer Community is Gartner's new, next-generation online destination designed to increase value through timely answers and meaningful peer connections.

Leslie Venetz has been invited as a Founding Peer Community Ambassador to contribute insights on B2B sales, sales leadership, and enterprise go-to-market among other topics.

Peer Ambassador: B2B Sales, Sales Leadership & Enterprise GTM

Outbound sales strategies, processes & skill sets for 15-50M SaaS & service orgs that need revenue-generating pipeline | Keynote Speaker | Top Sales Voice ✨#EarnTheRight to your buyer's time & attention ✨

🔥 Discover the Power of Effective Sales Training & GTM Strategy with Me 🔥

As a corporate sales trainer and sales-led GTM consultant, I am dedicated to transforming the way your team engages with prospects. Say goodbye to one-sided conversations and hello to meaningful interactions that drive results. 

Want your team to talk WITH prospects instead of AT them? Reach out to learn more today.

✉ Let's Connect! ✉

📰 Newsletter:
https://lnkd.in/eBYGfiNZ

📚 Business Book Club: 
https://patreon.com/BusinessBookClub

📺 YouTube:
youtube.com/@b2bsalescoach

📲 TikTok:
https://lnkd.in/ePQv7sTH

🤳 IG:
https://lnkd.in/ep5xSgX9

💡 Why Choose The Sales-Led GTM Agency? 💡

🚀 Extensive C-Suite Enterprise Selling Experience: With 15 years spent in C-suite enterprise selling, I have opened doors and penetrated the biggest logos, including AT&T, KraftHeinz, Walmart, ExxonMobil, JPMorgan, Verizon, and Target. I understand the intricacies of navigating high-level negotiations and building fruitful partnerships.

🚀 Accomplished Head of Sales: Thriving in leadership roles, I have achieved remarkable success as a three-time Head of Sales. My strategic vision and ability to inspire teams have consistently led to over-achievement and revenue growth.

🚀 Early-Stage Startup Smarts: As employee #1 in a business intelligence startup, I fueled rapid growth by ramping up revenue from zero to 412K & 21 logos within 9 months post-MVP launch. I possess the expertise to guide startups through critical stages and drive substantial sales momentum.

🚀 Stellar Track Record: By nurturing SDR, BDR, ISR, AE, and CS teams, I have consistently surpassed targets and elevated overall performance. My proven ability to build high-performing, buyer-centric sales teams has resulted in tangible results and increased customer satisfaction.

🎯 Specialties 🎯

 B2B Sales & Sales Management | C-level Fortune 1000 Sales | Blue Chip Sales | SME Sales | Sales Collateral & Materials | Sales Training & Coaching | Sales Presentations | Cold Calling | Lead Sourcing | GTM Strategies | Email Sequence Creation | Outbound Campaigns | Sales Coaching | Pipelines | Business Development | Sales Strategy & Leadership | Sponsorship Sales | Marketing Campaigns | Social Selling | Content Creation | Recruitment | Onboarding | Customer Success | Account Management | Account-Based Marketing | HubSpot | SalesLoft | ZoomInfo | Prospecting | SDR & BDR Management | Customer Relationship Management (CRM) in a B2B Sales Culture

GTM  Partner

Follow Leslie Venetz, Founder of Sales Team Builder at @SalesTipsTok for daily sales tips and inspiration. 

Leslie is here to help you reach more people, build more value and close more sales.

I asked my Attention Slack Bot -  What are the top 3 objections I faced this year?”

The results were:

- Team was too small 

- Too expensive / more than they had planned to budget for

- Misalignment of their needs / my offering



Having this ranked list in seconds gave me clarity. 

I didn’t have to open browser tabs, dig through call recordings, or pull data from multiple systems. 

The answers were right there in Slack.

Frankly, I was a bit surprised by the list. 

If I would have trusted my gut, I would have guessed “too expensive” was my top objection. 



What I actually learned is that I am meeting with too many unqualified people. 

The insights my Attention Helper Slack Bot gave me, made me rethink my approach. 



👉 Here is what I am changing: 

1. I need to recommit to ALWAYS sending out my list of 4 pre-qualifying questions to all inbound leads and even referrals. 

Just because somebody is interested in talking to me, doesn’t mean I can help or that the conversation is a good use of their time. 


2. Honestly, I’m not going to do much about the “too expensive” objection 👀

I have spent a LOT of time validating my price point. I know I am fairly priced and far from the top of the pricing range for similar offerings. 

I know that after 20 years, the folks that want to pay the least always expect the most SO I will continue with a high degree of confidence that I know how to talk about price v value and that it’s better to disqualify early if folks really can’t afford to work with me. 


3. I have been wanting to create a referral list so it’s easier for me to say hey, it seems like you’re actually looking for a 1:1 coach, here are my top 3 recommendations OR I don’t work with pre-revenue companies but I suggest you talk to X. 

Knowing that misalignment is a top 3 objection thanks to my Attention call data,  has moved creating that referral document higher up my to-do list. 

Even if I am not the right vendor, I want to be able to help folks find good people to work with. 



The objections didn’t disappear, but they became easier to anticipate and address. 

Most importantly, having this visibility will save me a ton of time. 

If I’m being honest, I would not have taken the time to manually surface these objections… but now that I have them at my fingertips, I will save a ton of time disqualifying earlier. 



Y’all know that I have been shouting about how much I adore Attention for years. 

These new Slack drops are next level and while this is a #paidpartnership I seriously recommend you consider Attention if you’re looking for a conversational intelligence tool.




📌  How do you prepare for common objections? 



#AttentionPartner #AIAgent #ConversationalIntelligence

Leslie Venetz 

Sales Strategy & Training for Outbound Orgs | SKO & Keynote Speaker | 2024 Sales Innovator of the Year | Top 50 USA Today Bestselling Author - Profit Generating Pipeline ✨#EarnTheRight✨

$5 does not earn you the right to a quick chat. 


+ accepting $5 in exchange for even 15 minutes is a red flag that they probably aren’t a qualified lead in the first place.

In the time you spent chasing the latest trend, you could have practiced real sales skills that make you easier and better to buy from. 


Next time?

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The Battle

Will Aitken

Leslie Venetz

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Performance ScoreWill Aitken's LinkedIn Performance

Performance ScoreLeslie Venetz's LinkedIn Performance

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taplio

The Battle

Will Aitken

Leslie Venetz

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Will Aitken's LinkedIn Performance

Performance ScoreLeslie Venetz's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreWill Aitken's LinkedIn Performance