Will Aitken

A Sales Growth Company

Heading up outbound sales & GAP Prospecting training

General Manager Prospecting Practice

WillAitken.com

I provide training, coaching, courses, keynotes, and merch for sellers and sales teams! Check out my offerings on willaitken.com

Chief Vice Directing President of Managing Things

Sales Feed

B2B Sales Media company Sales Feed

We make content that helps sellers sell and brings a big ol'd smile to their face when they need it most

Co-Founder

Sell Better 

I'm one of the hosts of SellBetter's epic daily sales shows

Host

Lavender

Head of Social

Head of Content

Evangelist

Proposify

Senior Account Executive

Account Executive

HR.com

Preacta

Recruitment Consultant

Search It Local

Sales Representative

Trust Me, I'm a Salesperson | Sales Trainer, Keynote Speaker, Author, and Pisstaker | Fluent in English, Memes, & Sarcasm 🇬🇧🇨🇦

Just another LinkedIn sales influencer... but funnier and better looking than most.

Born in 1994 in the roundabout filled town of Milton Keynes I was always the odd child at school. 

After getting the worlds most pointless degree at University of Brighton I decided to go “find myself” by working in a French Ski Resort, backpacking through south-east Asia, before temporarily settling down in Sydney Australia where I got work as a recruiter and then moving to Canada. 

Now in North America I was determined to work in SaaS sales because I saw on Reddit that you can make BANK selling software.

Just a couple of years later after trying to find my footing I was the top rep on my team.

This gave me time to open up TikTok and on April of 2021 I made my first video, then I made one everyday for 6-months. 

This opened up my love for content creation and led me to my current career in marketing, keynotes, book writing, and sales training. 

Expertise include: New Business Development, Account Management, Cold Calling, Sales Proposals/Presentations, Marketing Product Knowledge (SEO, EDM, Retargeting), Recruitment Services, Headhunting, Email Prospecting, Vice President (SEO purposes), VP, CEO, LinkedIn Recruiter/Sales Navigator, Boolean Blackbelt, Training, Sales Kick Offs, Speaker, Speech, Sales Management, and Fixing Up to Look Sharp.

🔥 ROAST my Discovery Call 🔥 

I judged a "Discovery Competition" at Salman Mohiuddin's Sales Sprint event this week

6 Sellers had 7-minutes to complete a discovery call with the bot that the team at Hyperbound uses as part of their Account Executive hiring process

Myself, Jen Allen-Knuth, and Eddy Bahnam then gave each seller feedback on what they did well with and how they could improve

I HATE giving feedback to strangers 😂

Coaching is intimate, and without knowing someone, their style, and how they like to be coached, you can end up sounding like a critical w@nker

As Babe Ruth said “The loudest boos always come from the cheapest seats.”

So I thought it'd only be fair if I also gave the challenge a spin and let strangers (that's you folks on LinkedIn) judge my performance

Naturally, I'm using GAP Selling so Keenan can judge me hardest 😉 

*note I went over the 7-minute time limit*

5 ideas to help you sell on LinkedIn (without paying for Sales Nav)

Sat in on a workshop presented by Eddy Bahnam at Salman Mohiuddin's Sales Sprint event earlier this month

(Follow Eddy for LinkedIn tips, he's the GOAT)

In that talk, Eddy shared a few creative ways to make use of LinkedIn's main site to find new leads

Including a few things I didn't know, like the job ad URL second timer 🤯 I wish i'd known that one when I was an agency recruiter

What creative ways have you found to find leads on LinkedIn?

Drop 'em below as this one will likely need a part 2

(I work with Hansel Alvarez for all my long-form YouTube content like this, hit him up if you want to grow on YouTube)

Jen Allen-Knuth

DemandJen

Sales training workshops & keynotes to help Sales teams generate and convert outbound pipeline. 

For years, B2B Sales & Marketing teams have tried to earn buyer time and attention with a strategy of "more". 

More dials.
More emails.
More content.
More "value" and ROI.

But, "more" is expensive and no competition against today's risk-averse B2B buying teams.

Instead of motivating the team to do “more”, I teach teams how to craft status-quo-busting outbound messages, facilitate executive-level discovery conversations, target the "right" champions, and align the buying group for change.

Founder

Women in Sales

Advisor

30 Minutes to President's Club

Co-Host

Head of Community Growth

Challenger

Sourced $3M+ of closed-won revenue for AEs on Challenger's new logo sales team.

Influenced $7M+ of sales-qualified pipeline. 

Host of Winning the Challenger Sale series

Hosted 52 weekly podcast episodes (and grew monthly downloads from 2k-->20k).

Hosted 18 monthly webinars, with an average of 400+ live attendees each. 

Facilitated 25+ keynotes at sales kickoffs and industry conferences (for up to 1000+ attendees). 

Guested on 50+ Sales and Marketing podcasts.

In addition, I carried my own reduced, annual new logo quota of 750k (and crossed it in June).

Chief Evangelist

Sold $11.4M in Challenger Sales training, consulting, and professional services engagements.

New Logo Sales - Large Enterprise

CEB, now Gartner

Team lead for a new team-based sales model. 
Team sold $5.9M on a $4.9M goal.
Individually, I sold $3.2M in Challenger Sales training.

Player/Coach - Large Enterprise Sales

Sold $5.8M in new logo revenue to Sales, Marketing, and Corporate Strategy leaders.

Managed renewal, cross-sell, and upsell of 40+ key accounts within CEB's Sales, Marketing, and Communications practice.

Key Account Management - Large Enterprise

Managed a team of 3 AMs and 2 SDRs.
Managed a $10M+ international territory of CMO clients.

Team Lead - Account Management

Director, Member Services

Account Director

Account Manager

Account Analyst

Collegiate Athletic Travel

Event Manager

aka DemandJen | Co-Host 30 MPC Podcast | Keynote Speaker

I help B2B revenue teams stop losing pipeline to buyer status quo. I'm a former Enterprise seller who carried quota for 18 years, closing 7-figure deals with Fortune 500 brands. Now, I run DemandJen, a sales-training firm trusted by Autodesk, GE, G2, IBM, Bloomberg, Instructure, Sprout Social, and more.

From conference stages to company Sales kickoffs, I'm known for:

- Buyer-Centric Frameworks – Practical playbooks for defeating buyer status quo in outbound pipeline generation, running executive-level discovery, building a point of view on cost of inaction (COI), and gaining consensus with larger Enterprise buying groups. 

- Story-First Messaging – Techniques that replace product pitches with problem-centric narratives that buyers remember.

- Engaging Delivery – A direct, humorous style that keeps even your most tenured reps taking notes.

Featured in Forbes, Sales Hacker, and 200+ podcasts, I combine real-world stories with data-driven insight to move audiences from inspiration to application. When I'm not on the road, you’ll find me in the Chicago suburbs chasing my 4 rescue dogs and 4 step-kids.

Head of DemandJen

Delivering SKO keynotes & virtual workshops that won't put your teams to sleep.

B2B Sales & Marketing teams have tried to earn buyer time and attention with a strategy of "more". 

More dials.
More emails.
More content.
More "value" and ROI.

But, 2023 showed us "more" is expensive and no competition against today's risk-averse B2B buying teams.

Instead of motivating the team to do “more”, I help empower teams to defeat customer status
quo and to make their sales conversations a competitive advantage.

Looking for a 2026 Sales Kickoff speaker? Here's how to decide if I'm the right option for your company (which isn't always the case): 

Step 1: Run a closed-lost audit of 2025 deals to answer the question, "When we lose, why do we lose?". 

Step 2: Is one of your most common reasons "buyer status quo" (AKA, we might offer a "better" solution, but our customers are ok with "good enough". So, they tell us things like "call us back in 6 months", "we don't have the budget right now", "I'll socialize this and get back to you")? If so, I'm likely a good option to consider. 

Step 3: Isolate where buyer status quo is harming your sale the most. Ex: can't book enough outbound meetings, can't convert 1st calls into 2nd calls, can't get a bigger buying group to reach consensus, can't engage the CXO, etc. 

Then, let's discuss what you found and I'll share some ideas.  

I'm proud of the SKO work I do. My keynotes and workshops are tactical, tailored to the client's business, full of non-obvious insights, and don't put the Sales team to sleep. 

Many of my SKO deals originate from sellers who share my content with their boss and tee up the idea of bringing me in. 

So, if you're a seller who has enjoyed learning from me on here - here's an 18 min keynote on "Building & Converting Pipeline in the Shiny Object Era" I delivered to 400 ppl last week: https://lnkd.in/gfFU5z_v

Thank you to all who continue to support and advocate for me inside of their orgs! I appreciate you 🩷

Founder, DemandJen | Sales Trainer & SKO Keynote Speaker | Dog Rescue Advocate

10/28 Update: these two puppies were adopted this morning 🩷. We are fostering the dog who was found outside in a cage, with no food or water (Solomon). The momma dog (Kennedy) who was in surgery is doing well post-op. Sadly, one of the <1 week old puppies passed due to lack of prenatal care before Many Paws could intervene. Thank you to everyone who has donated and reposted. You are making a difference with your kindness 🩷 

See these 2 Frenchie puppies? They, along with 23 other dogs, were just rescued from a house of horrors. A breeder selling cute Frenchie puppies who were living in hell. 

I’ll spare you the horrific photos. 

25 dogs who lived in rusty cages. No blankets. No love. Terrified. Some had no access to food or water.

Some of the dogs were being used as bait dogs. One needs to have their eye removed. Another is in surgery right now because her ear was nearly ripped off.

If you’ve been following me, you know that I share a different rescue dog every Saturday from Many Paws Global Rescue.

Well, they just took in 17 of those dogs. And they need our help.

The shelter director was in tears when Nicholas I. Knuth 📸 and I walked in today. She’s the toughest woman I know. But, she hasn’t slept or eaten in 2 days because she can’t get the images out of her head. 

I try not to ask for much on here.

But, I’m begging you for help.

Many Paws just took on thousands of dollars in medical bills. 

If you are in a position to help - please visit their website and make a donation. Or, call them to foster. Or, adopt.

Or, simply repost this to get the word out.

I just made a $1000 donation. 

If everyone reading this made a $10 donation, you could make such a difference.

The last time I did this, y’all raised $8,000 in a day.

Thank you for whatever you can do to help ❤️

No alternative text description for this image

Y’all raised $6k yesterday! 😭😭

That money goes directly to helping dogs like Willie (aka one-eyed Willie) get the eye surgery he so desperately needs. 

If you missed yesterday’s post, he’s one of 17 dogs Many Paws rescued from a truly horrific breeder/dog fighting situation this week. 

From the bottom of my heart, THANK YOU. I’m beyond grateful for your kindness. You made a real impact on these dogs and this rescue. I’m so moved by your kindness. 

If you missed yesterday’s post and would like to donate, there’s still a ton of medical and spay/neuter expenses looming. A $10 donation or simply reposting this post goes such a long way. 

Photo credit: Nicholas I. Knuth 📸 

Willie (and many others) are available for foster or adoption at Many Paws Global Rescue in Palatine, IL ❤️

Meet Shooter 🩷

An 11 month old puppy who couldn’t be sweeter. 

Zoomies? Yes
Puppy kisses? Oh yes. 

He’s super food-motivated, which makes training fun. Loves other dogs, people, and basically anything that moves... especially if it plays with him. 

He’s a happy-go-lucky, adventure-ready pup who also knows how to wind down for cuddle time. 

Are you or someone you know looking for a loyal buddy?

Available at Many Paws Global Rescue in Palatine, IL.

Photo credit: Nicholas I. Knuth 📸 

(If we’re newly connected, every weekend I post a rescue dog available for adoption from Many Paws. Thank you for your help getting more eyes on these deserving pups!)

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The Battle

Will Aitken

Jen Allen-Knuth

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The Battle

Will Aitken

Jen Allen-Knuth

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Will Aitken's LinkedIn Performance

Performance ScoreJen Allen-Knuth's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreWill Aitken's LinkedIn Performance