Will Aitken

A Sales Growth Company

Heading up outbound sales & GAP Prospecting training

General Manager Prospecting Practice

WillAitken.com

I provide training, coaching, courses, keynotes, and merch for sellers and sales teams! Check out my offerings on willaitken.com

Chief Vice Directing President of Managing Things

Sales Feed

B2B Sales Media company Sales Feed

We make content that helps sellers sell and brings a big ol'd smile to their face when they need it most

Co-Founder

Sell Better 

I'm one of the hosts of SellBetter's epic daily sales shows

Host

Lavender

Head of Social

Head of Content

Evangelist

Proposify

Senior Account Executive

Account Executive

HR.com

Preacta

Recruitment Consultant

Search It Local

Sales Representative

Trust Me, I'm a Salesperson | Sales Trainer, Keynote Speaker, Author, and Pisstaker | Fluent in English, Memes, & Sarcasm 🇬🇧🇨🇦

Just another LinkedIn sales influencer... but funnier and better looking than most.

Born in 1994 in the roundabout filled town of Milton Keynes I was always the odd child at school. 

After getting the worlds most pointless degree at University of Brighton I decided to go “find myself” by working in a French Ski Resort, backpacking through south-east Asia, before temporarily settling down in Sydney Australia where I got work as a recruiter and then moving to Canada. 

Now in North America I was determined to work in SaaS sales because I saw on Reddit that you can make BANK selling software.

Just a couple of years later after trying to find my footing I was the top rep on my team.

This gave me time to open up TikTok and on April of 2021 I made my first video, then I made one everyday for 6-months. 

This opened up my love for content creation and led me to my current career in marketing, keynotes, book writing, and sales training. 

Expertise include: New Business Development, Account Management, Cold Calling, Sales Proposals/Presentations, Marketing Product Knowledge (SEO, EDM, Retargeting), Recruitment Services, Headhunting, Email Prospecting, Vice President (SEO purposes), VP, CEO, LinkedIn Recruiter/Sales Navigator, Boolean Blackbelt, Training, Sales Kick Offs, Speaker, Speech, Sales Management, and Fixing Up to Look Sharp.

🔥 ROAST my Discovery Call 🔥 

I judged a "Discovery Competition" at Salman Mohiuddin's Sales Sprint event this week

6 Sellers had 7-minutes to complete a discovery call with the bot that the team at Hyperbound uses as part of their Account Executive hiring process

Myself, Jen Allen-Knuth, and Eddy Bahnam then gave each seller feedback on what they did well with and how they could improve

I HATE giving feedback to strangers 😂

Coaching is intimate, and without knowing someone, their style, and how they like to be coached, you can end up sounding like a critical w@nker

As Babe Ruth said “The loudest boos always come from the cheapest seats.”

So I thought it'd only be fair if I also gave the challenge a spin and let strangers (that's you folks on LinkedIn) judge my performance

Naturally, I'm using GAP Selling so Keenan can judge me hardest 😉 

*note I went over the 7-minute time limit*

5 ideas to help you sell on LinkedIn (without paying for Sales Nav)

Sat in on a workshop presented by Eddy Bahnam at Salman Mohiuddin's Sales Sprint event earlier this month

(Follow Eddy for LinkedIn tips, he's the GOAT)

In that talk, Eddy shared a few creative ways to make use of LinkedIn's main site to find new leads

Including a few things I didn't know, like the job ad URL second timer 🤯 I wish i'd known that one when I was an agency recruiter

What creative ways have you found to find leads on LinkedIn?

Drop 'em below as this one will likely need a part 2

(I work with Hansel Alvarez for all my long-form YouTube content like this, hit him up if you want to grow on YouTube)

Paysafe

What is this Foosetech you workin’ on Bobby Bouche!?

I’ve spent the better part of 8 months becoming an expert in this business. And it really shows when a colleague or someone else in the company asks me a question and I have the answer. 

A lot of people think we’re out here stealing your money, but I’d love to show you how much your bank and the associations are earning off of you daily. That card in your pocket…..where did you get it from by the way??

If you’re looking for true insight into merchant services. Need a real, professional opinion towards a solution, that’s why you should reach out to me 

For the recruiters and companies out there networking:
- I’m in the top 3 out of 100+ people 
- I’m not a jerk (but I won’t let people be one)
- I spend just as much time on my work as I do and have helping others


Ask me about; 
-Justice League unedited version
- Marvel or DC in general
- Video games
- Or anything merchant services related 

In my free time, I like to dream about having more free time.

Payments Solutions Consultant (Fintech).

Snap-on

- 2021. 116%. 2022. 140%. 2023. 118%. 
- Full sales cycle management - also manage pre-sales and post sales. 
- Built out sales processes, personas, and can educate and train customers on all aspects of product technology.
- Manage all pre-sales needs for Account Management team. 
- Top graduate in company's sales training program. 
- Described as relaxed, easy going, organized, helpful, and a self-starter; able to figure things out.

SMB & MId-Market Account Executive  -- Auto Tech, Software, ROI

OSIsoft 

- Led 17 Enterprise level sales opportunities towards the solutions stage by identifying prospect pain 
   points, understanding needs, performing demo's, and actively working with partner sales engineers, 
   marketing, technical engineers, industry principles, and fellow account managers.
- Created process improvements within sales training library.
- New business activity 98% of all developed opportunities.
- Completed training on over 7 different industries in 5 weeks v 3+ months standard training time.

Enterprise Sales--Analysis, integration, solution solving

Cubic Corporation

- New York DOT full cycle sales hunter. 
- Worked with a failing distributor network to increase sales by 275K. 
- Met sales targets of $1.2MM
- Actively prospected for new business by picking up the phone, researching the market, and using 
   consultant based data to understand customer buying needs and processes.
- I ended up leaving because where I lived for this job and where my family lived was too different, and it 
   could not be resolved internally at the company level.

Enterprise Account Executive --AI, machine learning, cloud connectivity

Augury

- Created IIOT networks within complex industrial locations for SaaS, cloud-based analytics platform.
- Created and implemented process improvements for product design, packaging, and logistics.
- Created playbook for customer implementation in conjunction with head of engineering, to decrease 
   travel expenses by 9k a week, and bring customers from purchase to full install and usage in 14 fewer 
   days.
- Advised front end engineers on UI applications, how end users were interacting with them, and improved 
   user experience.
- Trained employees and customers on analysis software, installations, nodes, 3G/4G, LEBT, and service and 
   support.
- Ended a great role at a great company to move towards a career in sales!

Implementation and Training (SaaS wireless IIOT) --AI, Machine Learning, Analysis

Pinnacle Group --Contractor for Becton Dickson

Supervised and trained fifteen direct reports while managing healthcare product implementations.

Proactively managed customer expectations through communication, project management, and providing daily updates, leading meetings with all stakeholders.

27 successful projects by being a subject matter expert on all aspects of company products and technologies.

Primary contact between customers to resolve all implementation issues and ensure deliverables and original project scopes met all client requirements. Resulting in zero after implementation issues for customer go lives.

Enterprise Project Implementation Lead --Healthcare, software, management

Abbott

•	Managed 2 diagnostic laboratories of $1MM spend/month.
•	Trained techs and maintained all robotic, technical, mechanical, fluidic, and electrical and networking systems.
•	Proactively developed customer relationships. Expertly managing expectations while building rapport in critical situations, leading to a 98% NPS.
•	Achieved all goals in the 97th percentile across service, reliability, travel, cost management, and NPS.

Field Engineer

If LinkedIn is good for selling, then how come I never bought anything….



I use processes to drive results, which have allowed me to go from zero to 100 many times. 97% outbound. My product knowledge, industry knowledge, and ability to learn and research differentiate me from another sales person. 

I have been managing the full sales cycle, and all pre sales and post sales needs across my sales career. 

I have sold machine learning and AI, to data analysis and integration, to IT and back end. 

✅ Picked up the phone. I had to research to learn how to sell. 

✅ Top sales person across a team of 15.

✅ Revived a stagnant sales territory and exceeded company revenue expectations.

Why am I in sales?
Gives me the opportunity to achieve freedom.  
I like to be competitive. 
Puts my brain to work. 
Improves my social game. 
Gives me the ability to build relations with many people.

taplio

The Battle

Will Aitken

Daniel H.

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taplio

The Battle

Will Aitken

Daniel H.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Will Aitken's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreWill Aitken's LinkedIn Performance