Will Aitken

A Sales Growth Company

Heading up outbound sales & GAP Prospecting training

General Manager Prospecting Practice

WillAitken.com

I provide training, coaching, courses, keynotes, and merch for sellers and sales teams! Check out my offerings on willaitken.com

Chief Vice Directing President of Managing Things

Sales Feed

B2B Sales Media company Sales Feed

We make content that helps sellers sell and brings a big ol'd smile to their face when they need it most

Co-Founder

Sell Better 

I'm one of the hosts of SellBetter's epic daily sales shows

Host

Lavender

Head of Social

Head of Content

Evangelist

Proposify

Senior Account Executive

Account Executive

HR.com

Preacta

Recruitment Consultant

Search It Local

Sales Representative

Trust Me, I'm a Salesperson | Sales Trainer, Keynote Speaker, Author, and Pisstaker | Fluent in English, Memes, & Sarcasm 🇬🇧🇨🇦

Just another LinkedIn sales influencer... but funnier and better looking than most.

Born in 1994 in the roundabout filled town of Milton Keynes I was always the odd child at school. 

After getting the worlds most pointless degree at University of Brighton I decided to go “find myself” by working in a French Ski Resort, backpacking through south-east Asia, before temporarily settling down in Sydney Australia where I got work as a recruiter and then moving to Canada. 

Now in North America I was determined to work in SaaS sales because I saw on Reddit that you can make BANK selling software.

Just a couple of years later after trying to find my footing I was the top rep on my team.

This gave me time to open up TikTok and on April of 2021 I made my first video, then I made one everyday for 6-months. 

This opened up my love for content creation and led me to my current career in marketing, keynotes, book writing, and sales training. 

Expertise include: New Business Development, Account Management, Cold Calling, Sales Proposals/Presentations, Marketing Product Knowledge (SEO, EDM, Retargeting), Recruitment Services, Headhunting, Email Prospecting, Vice President (SEO purposes), VP, CEO, LinkedIn Recruiter/Sales Navigator, Boolean Blackbelt, Training, Sales Kick Offs, Speaker, Speech, Sales Management, and Fixing Up to Look Sharp.

🔥 ROAST my Discovery Call 🔥 

I judged a "Discovery Competition" at Salman Mohiuddin's Sales Sprint event this week

6 Sellers had 7-minutes to complete a discovery call with the bot that the team at Hyperbound uses as part of their Account Executive hiring process

Myself, Jen Allen-Knuth, and Eddy Bahnam then gave each seller feedback on what they did well with and how they could improve

I HATE giving feedback to strangers 😂

Coaching is intimate, and without knowing someone, their style, and how they like to be coached, you can end up sounding like a critical w@nker

As Babe Ruth said “The loudest boos always come from the cheapest seats.”

So I thought it'd only be fair if I also gave the challenge a spin and let strangers (that's you folks on LinkedIn) judge my performance

Naturally, I'm using GAP Selling so Keenan can judge me hardest 😉 

*note I went over the 7-minute time limit*

5 ideas to help you sell on LinkedIn (without paying for Sales Nav)

Sat in on a workshop presented by Eddy Bahnam at Salman Mohiuddin's Sales Sprint event earlier this month

(Follow Eddy for LinkedIn tips, he's the GOAT)

In that talk, Eddy shared a few creative ways to make use of LinkedIn's main site to find new leads

Including a few things I didn't know, like the job ad URL second timer 🤯 I wish i'd known that one when I was an agency recruiter

What creative ways have you found to find leads on LinkedIn?

Drop 'em below as this one will likely need a part 2

(I work with Hansel Alvarez for all my long-form YouTube content like this, hit him up if you want to grow on YouTube)

Docebo

The Outlier Project

The Outlier Project is the leading private membership community for anyone who believes that anyone can be ordinary but we all have the power to CHOOSE to be extraordinary.

Member

Sales Success Media

Currently leading outreach efforts to secure sponsorships for the 2020 Sales Success Summit in Austin, TX.  This event is happening October 12-13th 2020.  The Sales Success Summit was created by Scott Ingram and features presentations from Top 1% sales reps with the goal of helping the entire sales community become better.  Steel sharpens steel as they say.  The event is the annual celebration of the Sales Success community which is a community built from the Sales Success Stories podcast and Daily Sales Tips podcast.

Sponsorship Sales Manager - 2020 Sales Success Summit, Austin, TX

Monster

In addition to growing my $2M territory of existing media partners, I was responsible for adding new partners to the Media Alliances channel.  Sold full end to end suite of SAAS HR Software including Applicant Tracking, Performance Management, and Succession Planning.  Attended conferences to develop publisher relationships, had to engage the C-Suite, run new partner business presentations, and onboard new partners.  Signed the largest new media partner for the division with $300,000 ARR in new business on a 3 year commitment.  Developed relationships with c-level executives, digital ad managers, and sales teams to demonstrate proven advantages on how our partnership model can help them grow incremental digital revenue.  Over 7 and a half years, remained at over a 100% attainment and left 130% on track of 150% of OTE.

Enterprise Account Executive - (Media Alliances) - Team Lead

Responsible for growing a $2 Million annual group of media partner accounts.  Hybrid role as an IC and as an Enterprise Partnerships Account Executive.  Sold end to end SAAS Recruitment solutions including a full HCM suite with our partner Deltek.  Grew partner territory revenue 130% in 2019 and 125% in 2018.  Consistently over 100% over 7 years.  Role was primarily an individual contributor for new business and I also was responsible for partner relationship management.  My position required me to work closely with two groups.  HR leaders and media partner executives.  I worked with VP's of HR, TA Mgrs, Recruiters on the HR side, and sales reps, managers, VP's and publishers on the media partner side.  I was also relied upon by our partners to conduct in person client presentations, sales training with reps, product demos, and lead speaking workshops with HR groups.

Enterprise Account Executive - Media Alliances

Philly.com

Philly.com is the online version of The Philadelphia Inquirer and Daily News, and my role was as a digital sales representative with a focus on online recruitment advertising. Philly.com was the first newspaper partner of Monster.com and I helped HR executives, business owners, talent acquisition managers, and recruiters to leverage digital technologies to reduce their hiring costs, reach more qualified employees, and streamline their recruitment processes.  I also worked hand in hand with sales reps at The Philadelphia Inquirer as a digital sales specialist to help them integrate digital into integrated advertising campaigns.

Strategic Account Executive

J.G. Wentworth

I worked initially as a sales representative assisting individuals who were awarded structured settlements in lawsuits.  I guided people through the process of getting access to future guaranteed payment streams.  My second title was working with insurance agents who had clients with future payment streams whether through lawsuit settlements or ill-advised insurance purchases to access their future payments today.

Senior Annuity Specialist

KM Communications

Responsible for calling and building relationships with journalists to get our clients message into the media. Contributed content to press releases for our clients and in media planning sessions. Learned the ins and outs of a medium sized public relations firm and was called on to perform many of the day to day activities.

Intern

I help organizations create modern learning strategies for their people, partners, and customers | AE @ Docebo | 🎙Host of Stories of Selling Human

Sometimes in your life it feels like you lose everything.  

Like the year I was laid off.  Interviews pushed from COVID 19,  But then the real bomb hit,

My Dad got diagnosed Leukemia.

Just 5 months later, unfortunately my Dad passed away.  Despite losing so much, I'll never lose what my Dad taught me about life.  Things like selflessness, a relentless work ethic, and a thirst for knowledge.

His best lesson was how to create genuine connections with everyone in your life.  I've taken that approach to sales my whole life.  I’m still the 8 yr old kid who loved meeting people so much that he went door to door selling Ham and Cheese out of a catalog.

I got genuine connections out of it and the Sony Boombox I won wasn’t half bad either!

Highlights from 15 years in professional sales:

🔥 I launched a new team where I successfully recruited financial producers for a firm owned by Fran Tarkenton, Hall of Fame QB.

🔥I was named the top sales rep in an office of over 50 media sales people.  Judged not just by sales attainment but also by activity.

🔥At Monster, I sold the biggest partnership contract in the history of our team. $300k ARR, 3 year deal. 

What am I most proud of professionally?

A 15 minute meeting.  I drove 3 hours to Chicago to meet a client I’ve never met in person.  For 15 mins to say hi and drive back.  It wasn’t to close a deal.  It was just a Tuesday. 

Those “Just Tuesday” moments are why I love this gig.

I’ve had success in my career because I genuinely seek to understand people. 

An understanding strategy IS my sales strategy.

My relentlessness isn’t driven by my product or a sales number. I'm motivated by digging deeper to discover the “un-discovered” problem.   Sales is something that happens for and with your buyer not to them.  You're a guide on a discovery together with the intention to help and add value.  ALWAYS.

The best feeling in sales isn’t ringing a bell, (even though that’s always fun). 

The real joy is in being told three simple words.

“I trust you.” 

That’s what really lights me up and what I'm going for.

Finally, my approach in sales is guided by attuning yourself to what someone’s entire world is like, actively listening without any agenda, being genuine, and putting them first.

I call these things, “Selling Human”.  I practice it daily.  I think we can all do it.

I choose to study it.

If you want to learn it with me, listen to my podcast:  Sell By Being Human 
(wherever you get your podcasts)

AND for more,

Follow #sellbybeinghuman

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Will Aitken

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The Battle

Will Aitken

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Engagements

Likes

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