Justin Welsh

The $10M Solopreneur | Helping 100,000+ burned-out corporate professionals build six-figure, one-person online businesses.

Over the last decade, I helped build two companies past a $1B valuation and raise over $300M in venture capital. 

Then, in 2019, I burned out.

So, I decided to walk away from my high-paying executive job.

But, before I could, I had a hypothesis.

I believed building an audience online would be an incredible asset. That attention was the new currency and would play a major part in my success as an entrepreneur.

So, I started building my brand on LinkedIn in early 2019. 

And the results were pretty phenomenal.

In just 6 months, I grew from zero followers to over 20,000.

And on August 1st of 2019, I walked away from my executive role at a fast-growing startup.

Since that day, I've spent my time building a number of one-person Internet businesses.

My results:

→ $10.3M+ in business revenue at a ~86% profit margin.
→ 750K+ people following my journey on LinkedIn
→ 535K+ people following my journey on Twitter
→ 175K+ people read my weekly newsletter
→ 900M+ impressions in the last 6 years

If you want to learn more about how I did this, you can take one of my self-guided courses.

THE CREATOR MBA DIGITAL COURSE

The Creator MBA teaches you frameworks for turning your knowledge and expertise into a quality product that people will buy. Come learn to build a lean, focused, and profitable Internet business.

→ Start watching here: learn.justinwelsh.me/creator-mba

THE OPERATING SYSTEM DIGITAL COURSE

In this 120-minute course, you will learn the complete LinkedIn operating system that I used to grow from 0 to 750K followers and earn $10M+ in income with zero advertisements. Join 40,000+ students and 70+ LinkedIn Top Voices in my LinkedIn course rated 4.98/5 stars.

→ Start watching here: learn.justinwelsh.me/linkedin

THE CONTENT OS DIGITAL COURSE

In this 85-minute course, you will learn the 8-part content creation machine behind 600M+ impressions on LinkedIn and Twitter, and building a 175,000+ subscriber newsletter. If you're looking for systems to produce 10-15 pieces of high-quality written content every single day, this is the course for you.

→ Start watching here: learn.justinwelsh.me/content

Email: support@justinwelsh.me
X: @thejustinwelsh

Founder

Join 75k+ subscribers to the Saturday Solopreneur. Every Saturday morning, you'll get 1 actionable tip on audience and revenue growth for your online business.

Two years is nothing.

And also everything!

I started at 38 with zero followers and absolutely no idea what I was doing.

Two years later?

I reached 100,000 followers and achieved $1 million in revenue.

I never could have predicted that on day one.

In fact...it felt like the complete opposite was bound to happen.

The only reason I kept going was because it was fun and interesting.

Here's what most people don't understand:

You can't see the finish line at the start.
You have to trust the process & enjoy the ride.

Build when no one's buying.
Publish when no one's watching.
Keep going when everyone's quitting.

Because two years is both nothing and everything.

Nothing in the grand scheme of the work you'll do.
Everything in terms of what it can change.

Two years of consistent action?

That's 730 days of compounding.
730 chances to get better.

And at the end of those two years?

You won't recognize your life.

New income. 
New freedom. 
New options.

All because you didn't quit when it felt slow.

So if you're just starting or feeling stuck, remember this:

Two years from now, you'll wish you had started today.

Six years ago, I couldn't imagine this...

$11.4M+ business, 800K+ followers, freedom to spend my time as I please.

All because I was "dumb" enough to keep trying.

Your turn. 

Want the complete system that helped me build it?

Join 7,500+ entrepreneurs here: https://buff.ly/EFNO1Of 

(It's 75% off for early Black Friday)

The $10M Solopreneur | Helping 100,000+ experts turn their experience and expertise into income.

The people winning aren't smarter.

They just never stopped learning.

I see this pattern everywhere.

The person who thinks they know it all?

Stuck at the same level for years.

The person who's constantly curious?

Rising fast.

Here's why:

The world changes every day.

What worked last year doesn't work now.
What you learned in school is already outdated.
What got you here won't get you there.

So you've got two choices:

Keep learning.
Or get left behind.

I'm 44 and I still spend hours every week learning.

Reading books.
Testing new strategies.
Staying curious.

Not because I have to.

Because that's what keeps me relevant.

The moment you think you've figured it all out is the moment you start falling behind.

Your competition isn't standing still.
The market isn't standing still.
Technology isn't standing still.

So why would you?

Stay sharp.
Stay curious.
Stay growing.

That's how you keep rising.

If you want to join over 175,000 online entrepreneurs lifting their audience and business-building skills each week, consider joining my newsletter, The Saturday Solopreneur.

I send out one tip to help you grow your audience and revenue every Saturday.

4 minutes or less guaranteed.

Join free here: https://buff.ly/3ZzyLhl

The real flex?

Being yourself.

Most people build for the image.

The likes.
The followers.
The validation.

They post what sounds impressive.
They share what looks good.
They hide what's real.

But here's what I learned:

Authenticity is the only competitive advantage that can't be copied.

When you're real, people trust you.
When you're honest, people connect with you.
When you're yourself, people buy from you.

I stopped trying to sound like everyone else at 38.

Started writing like I talk.
Sharing what I actually think.
Building in public with all the messy parts.

That's what grew my audience to 800K.

Not by being impressive.

By being real.

The flex isn't the image you project.

It's the courage to be yourself when it's easier to fake it.

That's the foundation of everything I teach.

The Creator MBA shows you how to turn who you actually are into a business people truly want to buy from.

111 lessons on building an authentic brand that attracts, connects, and converts.

It's how I turned my experience, expertise, and personality into an 8-figure business.

Zero fakeness required.

It's 75% off for early Black Friday: https://buff.ly/JZMm8gU

(ending soon)

Be yourself.
Build from there.

You're not behind.

You're still becoming.

I see people in their 20s panicking because they haven't "made it" yet.

People in their 30s thinking they missed their chance.

People in their 40s believing it's too late.

But here's the truth:

Life doesn't follow a timeline.

- Lost at 22.
- Broke at 28.
- Unsure at 31.
- Rising at 35.
- Entrepreneur at 38.
- Building a dream life at 44.

There's no deadline for success.

I was 38 when I started my business.

Burned out. Starting from scratch. No clue what I was doing.

By 44, I built a $10M+ business.

Not because I was ahead.

Because I trusted the process and kept moving.

Most people quit because they compare their chapter 3 to someone else's chapter 20.

But your story is yours.

Stop rushing.
Stop comparing.
Just keep building.

Greatness isn't rushed.

It's earned one day at a time.

This is exactly why I built The Creator MBA.

111 lessons showing you how to turn "starting over" into "taking over."

Everything I know about becoming an entrepreneur:

- Building an audience
- Choosing a profitable niche
- Creating your first offer
- Making it irresistable

It's 75% off for early Black Friday: https://buff.ly/JZMm8gU

(ending soon...)

Your timeline is perfect.
Now go build something on it.

Stay locked in.

No time for drama.
No time for gossip.
No time for comparisons.

Just you and your progress.

Most people waste energy on things that don't matter.

Scrolling.
Complaining.
Watching what everyone else is doing.

But the people who win?

They're too busy building.

I learned this the hard way.

When I was stuck, I was distracted.
When I was growing, I was locked in.

The difference wasn't talent.

It was focus.

Discipline isn't about doing more.

It's about eliminating everything that doesn't move you forward.

Your growth demands your full attention.

Everything else is noise.

Every Saturday morning, I send one focused email to 175,000+ entrepreneurs.

No fluff. No filler. Just one actionable idea to help you build.

It takes 4 minutes to read.

It's free.

And it's designed to keep you locked in while everyone else gets distracted.

Join here: https://buff.ly/VzhEczR

Stay focused.

Keep building.

The most successful people I know are a bit nutty.

They believe they can build anything.
They know their weird idea will work.
They think they'll compete with $1B+ companies...

Everyone else calls them crazy.

"That market is already too crowded."
"You need experience in that industry first."
"You can't start a business without funding."

But here's the thing about "crazy" people:

They don't listen to the noise.

They start anyway.
They build anyway.
They work anyway.

While rational people are making spreadsheets and conducting market research, crazy people are already selling their first product.

The business world needs more delusional optimists.

People who know they can win.
Who believe their voice matters.
Who are willing to look silly while building.

Every major company started with someone who was "crazy enough" to think they could do it better.

It all started with people who ignored the experts telling them it wouldn't work.

Your "crazy" idea might be exactly what the world needs.

Stop listening to reasonable people giving you reasonable advice.

Start building something unreasonable.

Ready to turn your "crazy" idea into a profitable business?

I've helped 45,000+ people start talking about and marketing their ideas right here on LinkedIn.

(inlcuding 200+ LinkedIn Top Voices)

Here's the entire playbook: https://buff.ly/ALO2j0P

Once you watch it, go promote that new idea and see what happens.

Experience is brutal.

It gives you the test first.
Then the lesson.

You launch and fail.
Then you learn why.

You post and get ignored.
Then you learn what works.

You build and hear crickets.
Then you learn what people actually want.

There's no shortcut around this.

Nothing replaces experience.
No mentor can do it for you.
No amount of planning prevents it.

You have to DO it.
You have to LIVE it.

I failed for years before I figured out what worked.

Lost money on bad ideas.
Built things nobody wanted.
Wasted time on the wrong strategies.

But every failure taught me something I couldn't learn any other way.

That's how you get good.

Not by avoiding mistakes.
By making them faster and learning from them.

The test comes first.
The lesson comes after.
That's the deal.

I finally recorded 111 (hard-earned) lessons on building an audience and business from scratch, so that you don't have to go through as many of them.

- Choosing a profitable idea
- Separating yourself from the pack
- Using content marketing to guide people
- Funnel building + conversion optimization
- Scaling from 5 to 6 to 7-figures over the years

75% off today for early Black Friday.

Start watching here: https://buff.ly/JZMm8gU

Slow progress beats no progress.

Every time.

Most people quit right before it works.

They post for 30 days. No traction.
They build for 90 days. No revenue.
They show up for 6 months. Nothing.

So they stop.

And they never know how close they were.

Because results don't show up on schedule.

They show up after consistency.

I posted on LinkedIn for 8 months before anything happened.

8 months of doubt.
8 months of crickets.
8 months of "will this work?"

Then it clicked.

Not overnight. Not all at once.

But it happened.

And it only happened because I didn't quit.

The people who succeed aren't the most talented.

They're the ones who stayed in the game long enough to win.

If you're ready to understand how to use data and analytics to grow on LinkedIn, join 45,000+ students (including 200+ LinkedIn Top Voices) inside of the LinkedIn Operating System to shortcut the game and (finally) grow.

Start here: https://buff.ly/8weY0jL

It won't happen overnight.

But it will happen if you follow this plan.

Everyone says pick two.

Let's build all three!

If you build it right, you can:

1) Make a lot of money
2) Help a lot of people
3) Have a lot of fun

Most people think they need to choose.

Help people, but stay broke.
Make money, but hate the work.
Have fun, but build nothing meaningful.

I believed that for years.

Spent 15 years making great money in corporate.

But I wasn't helping many people.

And I definitely wasn't having as much fun.

Then at 38, I asked:

What if I could have all three?

People said I was naive.

I ignored them.

Instead, I built a business that:

• Teaches people to build businesses (help)
• Has made over $11.6M in revenue (money)
• Let's me work when I want from where I want (fun)

Turns out, you can have all three.

You just have to build it intentionally.

Find something you're good at.
Package it so people will pay for it.
Build it in a way that doesn't consume your life.

Most people fail because they optimize for one and ignore the other two.

But you can have all three.

The Creator MBA shows you exactly how.

111 lessons on building a business that makes real money, helps real people, and doesn't steal your life in the process. 

8,000+ students are already inside making it happen.

Black Friday ends in 16 hours.

After midnight tonight, the 75% discount disappears forever.

Get in now: https://buff.ly/elfDofH

Stop choosing between money, impact, and freedom.

Build all three.

You've got 16 hours left at this price.

The goal is no more meaningless work.

Let me explain:

I spent 16 years in corporate.

Endless meetings about meetings.
Projects that went nowhere.
Tasks that didn't matter.
Work that felt hollow.

I wasn't tired of working. I was tired of working on things that didn't matter.

Then I left and built my own thing.

And guess what? Sometimes I work MORE now than I ever did.

But it doesn't feel like work.

Because I own it.
Because it matters.
Because I decide what gets my time.

That's the difference.

Meaningful work energizes you.
Meaningless work drains you.

Most people aren't looking to retire and do nothing. They just want their effort to count for something.

So if you're exhausted, ask yourself:

Am I tired of working?
Or am I just tired of THIS work?

The answer changes everything.

I built The Creator MBA to show you exactly how I made that shift. 

111 lessons on building an audience, creating products people want, and replacing your corporate income with work that actually matters. 

This is the complete system I used to go from burned-out employee to 8-figure business owner working on my own terms.

It's 75% off for early Black Friday. 

Watch it now: https://buff.ly/JZMm8gU

This is your chance to build something meaningful.

You can be rich and miserable.

Or rich and present.

Choose wisely.

I know people making seven figures who are absolutely miserable.

Always working.
Always stressed.
Always chasing the next milestone.

They got the money.

But they lost everything else in the process.

Here's what nobody tells you about success:

More money doesn't automatically mean more freedom.

In fact, it usually means the opposite.

More clients.
More complexity.
More problems to solve.

Unless you build it differently from the start.

I spent years grinding before I figured this out.

Working weekends.
Saying yes to everything.
Constantly "on."

And you know what I realized?

The hustle culture BS is just that. BS.

You don't need to work more.
You need to work smarter.

So I rebuilt everything around systems, not hustle.

Now I work 4-6 hours a day.
Take weekends off.
Actually enjoy what I've built.

And the business? Still grows.

Because I stopped confusing activity with progress.

Don't sacrifice your life for your business.

Build your business around your life instead.

Want to build a business that runs without running you into the ground?

I documented the 111 exact systems that let me work half the hours while growing to $10M+.

7,000+ entrepreneurs are already using it: https://buff.ly/G7e899d

You can't build a one-person business.

People won't pay for your work.

Making it as a creator is impossible...

How wrong they were.

Here's what I've learned over 6 years:

The loudest critics are the most afraid.
The biggest skeptics are the least accomplished.
The harshest words come from those who never tried.

The truth?

Growth forces people to question their own choices.
Achievement challenges their limiting beliefs.
Success makes others uncomfortable.

So they try to stop you.

Not because you can't.

But because they're scared you WILL.

I built my business anyway.

You should, too.

Want the exact playbook?

The Creator MBA is a 111-lesson course on building a profitable one-person business from scratch.

Every framework I used to go from $0 to $11.5M in revenue.
Every system that turned my ideas into paying customers.
Every strategy that actually worked (and what didn't).

This is the course that 8,000+ students used to replace their income, quit their jobs, and build freedom on their terms.

Right now it's 75% off for early Black Friday: https://buff.ly/JZMm8gU

But this price will disappear soon.

After that, it goes back to full price.

Time to prove the critics wrong...

Image credit: blake_bookclub

Nobody takes you seriously yet. 

That's your advantage.

Because tomorrow's multi-millionaires are today's one-person businesses that nobody's taking seriously yet.

The consultant at their kitchen table.
The creator with 2,500 followers.
The freelancer who "needs a real job."

I've seen this movie before:

2018: "Don't do business on LinkedIn."
2020: "That business isn't sustainable."
2022: "One-person businesses can't scale."

Meanwhile, these "fake" businesses are doing:

• $50K months with no team
• $1M years with no office
• $10M lifetimes with no investors

The pattern never changes:

Year 1: "That's cute."
Year 3: "That's lucky."
Year 5: "How did you do that?"

We're not building something they recognize.

No org charts.
No pitch decks.
Just ridiculous margins.

By the time they take you seriously, you'll be too expensive to hire.

I went from "mid-life crisis" to $10.5M.

While they laughed and doubted.

Your "little" business isn't little.
It's early.

Want to be tomorrow's success story here on LinkedIn?

Steal the playbook → https://buff.ly/cjolSEv 

Let them laugh.

You'll be too busy building to care.

Everyone's worried about looking stupid.

Meanwhile, stupid people are getting rich.

They're launching "dumb" ideas.
Building "basic" businesses.
Charging "crazy" prices.

While you're worried about looking silly...

Remember this:

That executive you're trying to impress?

She forgot your name already.

That peer you're competing with?

He's too worried about his own image.

That random connection judging your pivot?

They'll scroll past you in under a second.

We spend decades performing for an audience that doesn't exist.

• Crafting the perfect career story
• Following the "right" path
• Playing it safe to look smart

But the truth is, everyone's too busy worrying about their own show to watch yours.

This isn't depressing.

It's freedom.

Pure, unlimited, life-changing freedom.

Because once you accept that nobody's watching, you can finally:

Build the business everyone said was silly.
Share the story you've been hiding.
Make the pivot that scares you.
Charge what you're actually worth.

Stop being the person you think they want.
Start being the person you actually are.

The market rewards authenticity, not approval.

I learned this the hard way, and it's exactly why I turned sharing my real story on LinkedIn into an 8-figure business.

Want to stop performing and start building something real on LinkedIn?

I broke down the exact system that took me from zero to 800K+ followers by just being myself.

See how it works: https://buff.ly/BhszdAa

What would you create today if you knew nobody cared?

Talk about and build that.

Every change in my life starts the same.

Fear.

Quitting my job? Terrifying.
Moving to the mountains? Uncomfortable.
Starting my business? Felt impossible.

But fear isn't a stop sign.

It's an arrow.

The phone call you don't want to make.
The idea that won't leave you alone.
The move that feels risky.

They're not obstacles.

They're invitations.

So I follow a simple rule:

If something makes me nervous, I lean in.

Not because I like fear. I don't.

But because I know what's on the other side.

Growth.
Freedom.
The life I actually want.

What you resist gets bigger.
What you confront gets smaller.

I spent 15 years avoiding the thing that scared me most.

Starting my own business.

Then I finally did it.

And it changed everything.

Now when fear shows up, I don't run from it.

I follow it.

What's scaring you right now?

Maybe that's exactly where you need to go next.

Starting my business was terrifying.

But staying stuck was worse.

The Creator MBA is everything I learned going from scared corporate employee to $10M+ business owner.

111 lessons. No fluff. Just the roadmap I wish I had when fear was the only thing standing in my way.

It's 75% off for Black Friday: https://buff.ly/JZMm8gU 

(ending in 3 days...)

Your future is on the other side of that fear.

Go get it.

Money isn't the goal.

It's the exit strategy.

Exit from meetings that waste your time.
Exit from bosses who don't value you.
Exit from work that drains your soul.

Most people get this backwards.

They chase money for money's sake.

I'm not here to judge, but you can use it differently.

Money can be permission to say NO.

No to toxic clients.
No to Sunday scaries.
No to anything that doesn't align with your values.

I didn't build a business to buy things.

I built it to buy options.

The option to walk away.
The option to choose better.
The option to live on my terms.

When you can walk out of any room, any deal, any situation...

That's leverage.

Not the balance in your account.
But the freedom to use it as your escape route.

Make money.
Not to impress people.
But to never be impressed by the wrong opportunities again.

Want to build your own exit strategy?

I've shown 55,000+ people how to create income that gives them options through my systems and frameworks.

Now, I'm sharing all of them for 60% to 75% off for this early Black Friday.

Check out the deals here: https://buff.ly/YaSqpak

Your exit is waiting.

Time to go for it.

You think you're playing it safe.

You're not.

The longer you avoid risk, the riskier your life becomes.

Think about it:

The "safe" job that makes you irrelevant.
The business you don't start.
The post you don't publish.

Every day you play it safe, the world moves without you.

Your skills get stale.
Your ideas stay hidden.
Your network stays small.

Then one day, you realize the "safe" choice was the riskiest thing you've ever done.

I see this with people who want to build online but never start.

They wait to feel credible.
They wait for more to say.
They wait for the perfect post.

Meanwhile, people with half their experience are building audiences and creating opportunities.

The risk isn't publishing and failing.

The risk is staying invisible.

I took the risk six years ago.
Started posting with no idea what I was doing.

It felt uncomfortable.

But staying quiet? That was actually risky.

If you're ready to start building visibility, the LinkedIn Operating System gives you the exact playbook. 

45,000+ students, including over 200 LinkedIn Top Voices, used it to go from undiscovered to growing and monetizing their LinkedIn: https://buff.ly/ALO2j0P

Remember:

The riskiest thing you can do is never start.

Do'ers vs. dreamers.

It's not talent or connections.

Do'ers ship before they're ready.
Dreamers wait for the "perfect" moment.

I've watched countless people with million-dollar ideas do absolutely nothing with them.

They talk about it nonstop.
They work on the concept forever.
They wait for "just one more thing" to fall into place.

Meanwhile, someone with half the talent and 25% of the vision launches something mediocre.

And wins.

Because done beats perfect every single time.

The market doesn't reward the best idea.

It rewards the best execution.

I didn't have the perfect product when I started.

But I shipped it anyway.

And that imperfect action turned into an eight-figure business over 6 years.

If you're tired of sitting on your expertise while others are out there building and earning, I recorded a complete behind-the-scenes class on creating, launching, and scaling your idea.

It's called The Creator MBA, and it shows you exactly how to execute.

Learn to package your knowledge, create products that sell, and launch without waiting for perfection.

8,000+ online entrepreneurs have used it to stop planning and start profiting.

Right now it's 75% off for Black Friday.

Get it here: https://buff.ly/EFNO1Of 

Stop dreaming. 
Start shipping.

Nobody wants to hear this. But it's true.

Success is boring.

It's not the big breakthrough.
Not the viral moment.
Not the genius strategy.

It's showing up. Again, and again, and again.

Even when nothing's working.

I started my business by writing on LinkedIn for 6 months before anything happened.

Zero traction.
No one cared.
Barely any engagement.

But I kept going.

Not because I'm special. Because I knew the only way to lose was to stop.

Most people quit right before it works.

They publish for a few weeks.
See no results.
Convince themselves it's not worth it.

Then they watch someone else blow up and think, "They got lucky."

No. They just outlasted you.

That's the game!

Patience isn't passive. It's active endurance.

Doing the work when it doesn't feel like it's working.
Showing up when no one's watching.
Trusting the process when you can't see progress.

That's how you win.

Not with one big move. With a thousand small ones.

So if you're frustrated because things aren't moving fast enough...

Good. That means you're still in it.

Stay patient. Keep moving.

The people who win are just the ones who refused to quit.

I documented every single system I used to stay consistent for 2,281 days straight. 

The Creator MBA is 111 lessons showing you exactly how to build an audience from zero, create content that compounds, and turn consistency into an 8-figure business. 

This is how you go from invisible to inevitable.

It's 75% off for early Black Friday. 

Stop waiting for the breakthrough. 

Start building it with a plan: https://buff.ly/JZMm8gU

You'll never feel ready.

So start anyway.

Everyone waits for the perfect moment.

The right skills.
The perfect plan.
Complete confidence.

But here's the truth:

You start.
You suck.
You figure it out.
You get better.

That's how it works.

I wasn't ready when I quit my job.

I wasn't ready when I posted my first piece of content.

I wasn't ready when I launched my first product.

But I did it anyway.

And that's what made all the difference.

Waiting for ready is just another word for never starting.

The people who win aren't more prepared.

They just move faster.

And here's what helps you move faster:

A proven system for building your audience.
A content strategy that doesn't require perfection.
A business framework you can launch before you're ready.

That's what turns messy action into real results.

The Creator MBA is that system.

19111 lessons showing you how to go from zero audience to real income. 

Build while you work. Launch before you're ready. Scale as you learn.

8,000+ students are already inside making it happen.

And you've got 25 hours left to grab it at 75% off.

Black Friday ends Monday night. 
After that, this price is gone forever.

Get it here: https://buff.ly/elfDofH

Stop waiting to feel ready.
Start building today.

Falet

Content Designer

I ghostwrite content for your brand while you can focus on your business | 900+ followers on 𝕏 (Aka Twitter)

You don't need a personal brand.

You need a freedom brand.

A brand that works for you while you enjoy vacation with your loved ones.

Sounds impossible, right?

It’s absolutely possible.

It comes down to these 3 things:

• Creating the right content.
• Attracting the right people who can buy.
• Positioning yourself as the expert in your industry.

In the past 330 days on LinkedIn, I’ve:

• Attracted over 20 leads.
• Grown to over 3546 followers.
• Generated over 382,265 impressions.

Here’s how I can help you:

Create content that brings the right people to your profile.
Revamp your profile's designs that make you look premium.
Design content visuals that make your brand unforgettable.

And with that, you get freedom.

Freedom to work with anyone.
Freedom to see your parents often.
Freedom to wake up when you want.
Freedom to go on a vacation on Monday.
Freedom to spend most time with your kids.
Freedom to spend more time with your partner.
Freedom to go to the gym on Tuesday noon.
Freedom to decide when you want to work.
Freedom to take a walk at 3 pm in nature.
Freedom to play golf on Wednesday.
Freedom to work from anywhere.

What’s next?

Just drop me a message with the word “CD” and let’s get to work.

Zayden N

I wrote posts that got 3 likes. 

But still showed up the next day.

I designed visuals that no one cared to see.

But still kept creating.

I sent messages that never got a reply. 

But still pressed send.

That’s basically how my journey started.

And some days it still feels the same.

The blank screen. The doubt. The grind that feels invisible. 

That’s the part no one talks about.

Because it’s not glamorous. 
It’s not screenshot-worthy.

But it’s the reality most people are in.

And if you’re in that phase right now…

Keep going.

Let compounding do its thing.

Because the best work often starts in the unseen.

- - -

P.S. How many likes did your first post get?

LinkedIn content + design for founders who want to close more deals | Helped a CEO hit 10k+ followers in 122 days

LinkedIn's algorithm is the easiest scapegoat.

Because it can't argue back.

“It changed again.” 
“It hates my content.” 
“It’s rigged against small accounts.”

Easy story to tell yourself when nothing lands.

But here’s what you’re doing: 

Posting when you remember. 
Writing about things no one cares about. 
Giving up before the compounding even starts. 

Then blaming the algorithm. 

People in your space are building businesses using the…

Same platform. Same algorithm. Same rules. 

But different effort.

The algorithm didn't fail you. 

You failed the algorithm. 

Stop looking for someone to blame and start doing the actual work.

- - - 

P.S. Repost if you found helpful ↓

How To Win on LinkedIn

I used to think some people were just naturally good at stuff. 

And it made me beat myself up for it.

Writing online?
They must be natural writers. 

Cold outreach?
They're probably just born confident. 

Starting conversations?
Some people are just extroverts.

I gave up even before trying.

But none of it was actually hard. 

It was just unfamiliar.

My brain tricked me into thinking new = difficult. 

But new just means you haven't done it enough times.

I used to sit there piling up excuses.

Telling myself all the reasons why I couldn’t do it. 

Why it wasn’t the right time. Why I wasn’t ready.

But let’s be real…

Even I knew those excuses were BS.

You're not bad at it. You're just new at it.

And new is fixable.

Write the messy first post. 
Share the imperfect work.
Send the awkward DM.

Stop labelling “new” as hard.

And do it anyway.

How I use design to drive sales. 

Most people start with no featured section. 

Or worse… 

They add viral posts, dead links, or random pictures. 

Stuff that looks busy but does nothing for the business. 

No CTA. 
No reason to click. 

Same thing when clients come to me. 

They’re not using that space to its full potential.

But I don’t treat the featured section like a trophy wall. 

I treat it like a landing page. 

If it doesn’t build trust or drive action, it’s out.

Selling something? That goes in.
Promoting your book? That goes in.
Growing your newsletter? That goes in.

Most people design like they’re decorating. 

I design like I’m selling. 

That’s why my clients get clicks and conversions. Not compliments.

One makes you feel good. 

The other drives your business forward.

- - -

P.S. Want your featured section to do the heavy lifting? Send me a DM and I'll share the deets (running an early Black Friday discount.)

Most people think they're bad writers. 

They're actually just bad at making people care.

Here’s how to make people want to read what you write:

Share insights, not information. Anyone can Google facts.
Nobody stops to Google your fancy words. Write simple.
Write short sentences. Easy to read = hard to ignore.
Don’t talk about your offer. Talk about what it solves.
Cut anything that sounds nice but means nothing.
Focus on ROI. What's the return on reading this.
Open strong. Your first line decides everything.
Ask questions. Get them mentally responding.
Use real situations, not “relatable” metaphors.
People trust confidence. Speak in absolutes.
One post = one idea. Save the rest for later.
Use numbers. “3 ways” beats “some ways.”
Break your text. Make it easy on the eyes.
Sell your stories before you sell anything.
Most readers are on mobile. Write like it.
Respect reader’s time. Get to the point.
Don’t write to everyone. Write to one.
Write like a human. Not ChatGPT.
End with something that lingers.
Hit their fear. Then solve it.
Use “you” more than “I.”

Everyone has something valuable to say.

Not everyone knows how to make people listen.

Use this list.

- - -

P.S. Which one do you always forget to follow?

What people think works on LinkedIn:

Posting generic “leadership lessons.”
Using complex sentence structures.
Copying what big creators say.
Overexplaining simple points.
Writing long paragraphs.

What actually works on LinkedIn:

Creating clean visuals.
Writing in active voice.
Adding one CTA per post.
Framing ideas with “How I.”
Choosing simple language.
Speaking directly with “you.”
Writing with clean formatting.
Prioritizing clarity in every line.
Breaking text with white space.
Keeping sentences short (one-liner).

And don’t forget to…

Share real experiences and POVs.

You don’t need complicated systems.
You don’t need 20-step strategies.
You don’t need to sound “smart.”  

You just need to say something real, and say it clearly.

- - -

P.S. Do you add CTAs to your posts?

It’s insane how much money people spend.

But still avoid doing the exact things that actually move the needle.

Slapping a $5000 brand identity.
Hiring the most expensive strategist.
Buying every shiny AI tool on the planet.

If you zoom out for a second…

What you see as investment is often just a spending spree.

Here’s how I’d fix it (If I were in your place):

Document real experiences.
Write POVs that show how you think.
Talk about decisions, mistakes, pivots, pressure.

And most importantly…

Create clarity content.

It’s not easy, but it’s not complicated either.

You already have the raw material: your experience. 

Use it.

taplio

The Battle

Justin Welsh

Zayden N

Followers

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Performance ScoreJustin Welsh's LinkedIn Performance

Performance ScoreZayden N's LinkedIn Performance

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taplio

The Battle

Justin Welsh

Zayden N

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Justin Welsh's LinkedIn Performance

Performance ScoreZayden N's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJustin Welsh's LinkedIn Performance