Justin Welsh

The $10M Solopreneur | Helping 100,000+ experts turn their expertise into income.

Over the last decade, I helped build two companies past a $1B valuation and raise over $300M in venture capital. Then, in 2019, I burned out.So, I decided to walk away from my high-paying executive job.But, before I could, I had a hypothesis.I believed building an audience online would be an incredible asset. That attention was the new currency and would play a major part in my success as an entrepreneur.So, I started building my brand on LinkedIn in early 2019. And the results were pretty phenomenal.In just 6 months, I grew from zero followers to over 20,000.And on August 1st of 2019, I walked away from my executive role at a fast-growing startup.Since that day, I've spent my time building a number of one-person Internet businesses.My results:→ $12.5M+ in business revenue at a ~86% profit margin.→ 800K+ people following my journey on LinkedIn→ 560K+ people following my journey on Twitter→ 180K+ people read my weekly newsletter→ 1B+ impressions in the last 7 yearsIf you want to learn more about how I did this, you can take my self-guided masterclass.THE CREATOR MBA DIGITAL COURSEThe Creator MBA teaches you frameworks for turning your knowledge and expertise into a quality product that people will buy. Come learn to build a lean, focused, and profitable Internet business.→ Start watching here: learn.justinwelsh.me/creator-mbaEmail: support@justinwelsh.meX: @thejustinwelsh

Founder

Join 75k+ subscribers to the Saturday Solopreneur. Every Saturday morning, you'll get 1 actionable tip on audience and revenue growth for your online business.

Losers play zero-sum games.

Winners root for everyone around them.

If you don't believe me, look at the vast majority of successful people on this platform.

They aren't jerks.
They don't play games.
They don't hate on each other.

They simply try their best to lift up everyone around them.

Is it a perfect data point? 
Do haters sometimes win?

Of course.

But I'm not interested in the outliers.
I'm interested in what happens 90% of the time.

Lead from the front, be optimistic and supportive and lift someone up when you see them accomplish something worth celebrating.

Be a karma entrepreneur.

Because even if you're successful as a hater, it's far more lonely when you get there, and nobody's there to congratulate you.

If this resonated with you, consider joining 180,000+ entrepreneurs who read my newsletter each week.

It's all about rethinking money, time, and what it means to live well.

You'll also get my bonus 2026 LinkedIn Growth Guide for free instantly.

Come join us here: https://buff.ly/NOgUROV

Your brain is sick and tired of content.

It wants you to be creative.

Over the past 6.5 years, I've written:

- 3,559 LinkedIn posts
- 4,107 Tweets
- 789 Instagram posts
- 456 Threads
- 278 Substack notes
- 266 newsletter issues

And here's what I've learned:

1. The more you create, the happier you are:

On the days I'm sharing my creations, my mood is incredibly elevated. There's nothing better than learning something and sharing it with other people.

2. The more you consume, the more pessimistic you become:

Whenever I go down a rabbit hole on LinkedIn or X, I get bummed out. Culture wars, fighting, lack of empathy for our fellow humans. It's gross.

3. The longer you write, the better at your craft you become:

If you write every single day for a long time, you will eventually become a relatively decent writer. And there's no better way to communicate your thoughts.

4. The more you outsource creative work to AI, the dumber you become:

The more AI does your creative work, the more you forget how to be creative and original. You sound like everyone else. You blend in. You're not interesting.

TL;DR:

1. Create daily
2. Consume less
3. Write until you're good
4. Don't outsource creative

I teach 200,000+ creative entrepreneurs how to:

- Get attention
- Keep attention
- Monetize attention

I'll show you how when you join my weekly newsletter: https://buff.ly/iKAl3na

(→ You'll also get my free 2026 LinkedIn writing guide instantly.)

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the-saturday-solopreneur

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Maybe nobody in your family is an entrepreneur.

Nobody in mine is.

They didn't work for themselves.
Nobody built something from scratch.

My parents didn't bet their income on an idea they had in the shower.

From when I was a kid, the path was always laid out:

Get a degree, get a job, stay for 40 years, and retire.

That was the plan. 
And everyone I know from back home followed it.

So when you say "I want to build something on my own," sometimes you don't have anyone in your corner who understands.

They're not being mean or disinterested.

They just don't have a frame of reference for what you're describing.

I've found that to be a big advantage, actually.

The people who grew up around entrepreneurs usually inherited someone else's playbook.

They work through a set of assumptions about what a business should look like. 

How much funding to raise. 
How hard it's supposed to feel.
How many employees you need. 

Maybe you don't carry any of that baggage.

You get to start with a blank page. 

You don't have to live up to anyone else's expectations about how big your business should be, or how fast it should grow, or what success is supposed to look like.

The first person in any family to do something different has one thing nobody else has: 

The freedom to define their life and business from absolute scratch.

You just have to be willing to figure it out without a map.

I write about this path every Saturday for 180K+ entrepreneurs.

How to build a lean, simple, profitable business as a solo operator (especially when nobody around you has done it before).

If you want one email a week that feels like the mentor you're looking for,  join 180,000+ weekly readers here: https://buff.ly/t4J7aFD

As a free bonus, you'll also get my 2026 guide to LinkedIn growth (how I built 830,000+ followers) when you sign up.

See you inside.

Image credit: tiffani kilgore

Unhappy people ignore the basics.

They make life insanely complicated.

They sleep poorly.
They neglect their relationships.
They destroy their health while building.

The happiest people I know do four (boring) things really well:

1. Marry someone who compliments them.
2. Spend time working on their health.
3. Build a business they own.
4. Protect their time.

That's it.

Sure, there are lots of other things that are nice to get right, but if you nail these?

You're miles ahead of the average person.

The basics aren't sexy.
But they're the whole game.

If you're overcomplicating your life, maybe it's time to revisit the building blocks.

I write about this every Saturday for 180,000+ entrepreneurs. One short essay that helps you rethink money, time, and living well.

Join us here: https://buff.ly/j3X8mQw

I quit a job making $550,000 per year.

People thought that I was "very stupid."

Maybe I was.

But I'd rather be crazy than spend another decade wondering "what if I tried?"

Most people fail because they never try at all.

They talk themselves out of it before they start.

Too late.
Too risky.
Too uncertain.
Too competitive.

The excuses are endless. 
And they all sound reasonable.

But the people who win aren't the ones with the best ideas or the most talent.

They're the ones who actually do the thing.

Send the email. 
Launch the offer. 
Post the content. 
Ask for the sale.

While everyone else is waiting for permission or certainty, they just go a hundred miles an hour.

You can do whatever you want with your life.

But you have to actually believe that. 
And then you have to act like it.

I built a free 30-day course for people who are ready to stop waiting.

It's called The Expert OS.

It takes the thing you're good at and turns it into a real business. 

You'll get:

- All my templates
- All my launch emails
- All my sales page designs
- All of my AI prompts to speed you up
- Everything you need to make $1,000 in 30 days.

Start day 1→ https://buff.ly/1c87Alu

Pessimists are right.

Optimists are winners.

It sounds cheesy and cliché, but the fact is, you attract people like yourself.

So, if you're one of these people that complains about everything, and life is terrible and unfair, and everyone and everything is against you...

You're going to lose.
Misery is contagious.

Those people are downright awful.

You can get 1000x farther simply by being an upbeat, enthusiastic, wildly inspiring cheerleader.

Be excited.
Have confidence.
Support everyone around you.
Make connections that are helpful.

Whatever you lack in skills and knowledge can be at least partly made up for in your sheer attitude.

I just wrapped up with some of the coolest, most upbeat, most excited people down at Kajabi HQ in Newport Beach, and we put together a new, completely free course for folks who want to build their own business.

But you can't be some down-on-your luck sad sack if you're going to make it happen.

If you've got good energy, good vibes, and believe in yourself, come check it out. 

It's called The Expert OS.

Over 30 days, I'll walk you through what to sell, how to build it, and how to get paid.

You'll also get:

- My $12M sales page template
- My 10-email launch sequence that sells
- My AI prompts for when doubt is a little louder

It's free.

Have a business in 30 days with the right attitude.

Start here if you're ready → https://buff.ly/arpZ2Om

The richest people I know aren't multi-millionaires.

They're people with empty calendars.

They hardly have any meetings. 
They don't have Slack on their computer. 
Sunday night is just like Thursday night...

No dread.

They designed their businesses primarily for peace of mind.

Everyone else is on autopilot, doing the exact opposite.

More clients.
More projects.
More revenue.
More complexity.

And every time they add more, they get less of what actually matters in life.

I know because I did this for a long time. I took a startup from $0 to $70M and nearly destroyed myself in the process.

Not sleeping. 
Coping with alcohol. 
Paramedics at my house after a panic attack.

Nobody told me to live like that. I just kept saying yes to the next logical thing until I looked up and didn't recognize my own life.

So when I built my own business, I designed it around one question: What do I want my average weekday to look like?

Here's how I approached it (and how you can too):

1. Set your "enough" number. 

Not your dream number. 
The one where money stops being a daily worry. 
Build to that and don't go beyond it.

2. Work backwards from your ideal day. 

What time do you stop working? 
How many meetings do you have? 
When do you exercise, eat, read, hang with fam? 
If the model doesn't fit the life, change the model.

3. Subtract before you add. 

Every new project costs you your time. 
Before adding, ask "what does this take away from?" 
If it takes away something important, don't add it.

4. Automate earning money. 

Your sales page, your emails, your delivery. 
Everything should be automated. 
If you have to be "on" 24/7, it's not a business.

5. Protect empty time like it's revenue.

The white space on your calendar is yours.
It's where your best decisions happen. 
Fill it, and everything gets worse.

Save this post and revisit it often. 

It's the difference between building something that makes you money and building something that makes you absolutely miserable.

I write about this stuff every week in my newsletter for 180K+ entrepreneurs. 

What's working, what I stopped doing, and what I'm still figuring out.

As a free bonus, you'll instantly get my 2026 LinkedIn Growth Guide when you sign up. 

It's the playbook I used to go from 2,000 to 830,000 followers.

Get it all here: https://buff.ly/t4J7aFD

Living well comes down to 5 things.

Here's my personal take on it:

1. Help people: 
A life of service gives you purpose.

2. Get healthy: 
Nothing matters unless you're in good health.

3. Love your family: 
A close-knit circle warms life incredibly.

4. Build cool $h*t: 
The best vehicle that lets you achieve this.

5. Travel the world: 
Learn how others live so you can relate.

(and of course, for each person, there are other additions)

Things not on this list:

1. Working weekends.
2. Climbing the corporate ladder.
3. Chasing the most money possible.
4. Working to impress people you don't even like.

The crazy part is that most people spend 90% of their time on the second list.

Then they wonder why they feel empty when they "win" that game.

Here's what I've learned building my business:

The more I subtract, the more I can focus on the first list.

Fewer projects to manage.
Fewer obligations on my calendar.
Fewer things that pull me away from what matters.

You don't need more. 
You need less of the wrong stuff.

Protect the five. 
Ignore the rest.

👋 If that resonates, join 180,000+ weekly readers learning to make more money, reclaim their time, and live a life most people won't: https://buff.ly/t4J7aFD

Come join our tribe of people living differently.

Who cares about revenue?
Who cares about followers?
Who cares about press coverage?

None of that stuff will ultimately make you happy.

Here's what an awesome life looks like:

You wake up without an alarm.
You spend some time working out.
Your calendar has nothing you hate.
Your work fills you with incredible joy.
You spend quality time with your family.
You get to go outside and be in nature.
You get a little time to yourself, too.

What a life.

And guess what?

If you prioritize fulfillment over status, your dream life probably costs less than you think.

Every Saturday morning, 180,000+ people open my newsletter to learn more about building a life they love, supported by work they enjoy.

Why? 

Because it's the one email that makes them feel less crazy for wanting a smaller, slower, richer life.

You belong in there: https://buff.ly/t4J7aFD

The older I get, the more I realize how much work can screw up your health.

Especially if you're in a terrible environment.

- Awful boss
- High pressure
- Poor communication
- Unrealistic expectations

You'll grind all day, for years.

You'll work yourself to the brink of physical and mental exhaustion.

And then one day?

*Poof*

It all vanishes.

Why?

Because the board wanted to cut costs, or your productivity looked a little light on the spreadsheet that quarter, or maybe it's time to give bigger bonuses to execs.

Forget that. Don't ever let that be the position you're in.

That's why I always recommend you own something of your own. Even a little side hustle.

Something. Anything. You need some leverage.

If you've never built an audience or business online, I'll show you how to do it, for free, over the next 30 days.

You can sign up for The Expert OS (free) and you'll get:

- All of my templates
- All of my prompts
- All of my pages
- All of my emails

And one video per day that shows you how to get your first paying customers.

Start here: https://buff.ly/1c87Alu 

Take your life into your own hands.

A lot of the people who get promoted before you aren't necessarily better employees.

They're just a lot louder.

That's one of the truths about how the world works that most folks don't want to accept.

The best person doesn't always win.
The most visible person wins.

That's inside your company, in your industry, online, and basically everywhere.

You think these "top voices" are top at what they do?

Absolutely not. 
They are the loudest. 
And they get paid because of it.

So if you're sitting around thinking, "My work will speak for itself..."

It doesn't and never will. 

The people with the most attention, the best opportunities, landing all of the high-dollar clients are the loudest, not the most talented.

They put themselves out there unapologetically.

If you don't know how to do that, follow this simple framework and see what happens over the next 30-60 days:

1. Stop sharing what you know.

Instead, start talking about what you've solved.

Share a framework, talk about a client who had a problem that you fixed.

Toot your horn and tell the world! That stuff gets saved.

2. Comment on 5 posts a day from people in your industry. 

Don't write "Great!" Go out there and have conversations. Maybe challenge someone or provide a contrarian take. Get into it. Have fun. Use respect, but show your expertise.

3. Use the "before and after" format. 

Start with an incredibly messy scenario and how you cleaned it up. Take people behind-the-scenes and show them how a real expert gets the problem solved. Show the end result.

4. Say the thing everyone in your industry is thinking but nobody's posting. 

Most people are too afraid to go out there and actually say that thing. So, say it. Don't be afraid to ruffle a few feathers. For every person who gets irritated, 10 more will look at your profile and wonder how you can help.

Just remember that the person charging 5x more than you isn't doing better work, they're just 5x more visible, 5x louder, and 5x more confident.

You can learn to talk about what you do without becoming someone you hate or someone who constantly feels "salesy." 

If you're ready to stop being the best-kept secret in your industry, I built a free 30-day challenge called The Expert OS.

I'll walk you through packaging all of the stuff you know, getting loud, putting it in front of people, and getting paid for it.

You'll also get:

- My $12M sales page template
- My 10-email launch sequence that sells
- All of my AI prompts to speed up your build

It's free. 

Start now, and you'll have a business in 30 days.

Get it all here → https://buff.ly/arpZ2Om

P.S. Bookmark this post and revisit it each Monday for your plan of attack.

Quiet people don't win.

I hate that, but it's true.

Look around at who's getting all of the opportunities, the clients, and the attention on social media.

I guarantee you that most of the people with the biggest followings aren't the most talented people around.

They're the hand-raisers.
The people who post the thing.
The guys and gals who send the DMs.

The world doesn't reward you for having the best-kept secret.

And if you think your work will speak for itself? Think again.

Will someone notice if you just keep your head down? Probably not.

The facts are:

The people winning aren't smarter than you.
They're probably not more qualified.
They may not even have better ideas.

They just decided to speak up.

They got over the cringe of being public.

They stopped waiting for someone to hand them a mic.

They started acting like they belonged in the conversation.

And guess what?

It never stops feeling a little weird.
You just get used to it.

You realize that staying invisible is a choice with consequences.

So if you're sitting on some expertise, ideas, or a business you believe in, please stop hiding it.

The world isn't coming to find you.

You have to go find the world.

That's exactly what The Expert OS does for you.

It's a (free) 30-day challenge where you'll put yourself out there, build a small profitable offer based on your skills, and sell it.

In 30 days, you'll have your first paying customer.

It includes:

- My emails
- My templates
- My landing page
- My automations
- My AI prompts for ease

Start here: https://buff.ly/HdEvVii 

Your expertise deserves an audience. 

Go get one.

The smartest people on earth are finding time away from their job to build something small.

Something lean.
Something profitable.
Something they can earn with.

A micro-business or side hustle or whatever the heck you want to call it.

Because building something of your own is the truest way to become a better person.

There's power in building.
There is learning in building.
There's failure, adversity and success.

And in order to get ahead in this world, those are things you're going to need.

Yes, you might fail.
Yes, there will be days that suck.
And yes, someone will make fun of you.

Who cares?

Do you want to sit around for the next decade and wonder when the robots are coming for your job?

Or do you want to be proactive in taking control of your life, career and family?

I know what my decision is.

So go out there, get curious, learn about something incredibly useful and then come share it here on LinkedIn.

A few years later, you'll have the leverage you need to completely own your life.

-----

📌 Want to learn how to market yourself here on LinkedIn like I do?

Download my 2026 LinkedIn Growth Guide (free - how I grew to 830,000 followers) and join 200K+ in my newsletter: https://buff.ly/arpZ2Om

Habib Malass

I think you already know the best thing you can do for your business. You know how I know it?

Because it's as easy as picking what you're most afraid of.

Fear and discomfort are the one-two punch  predictors of "stuff I should be definitely doing." 

Things like:

- Sending that first piece of content out.
- DM'ing someone you greatly admire.
- Asking someone to buy your offer.
- Building in public.

You've been thinking about this stuff for months or weeks.

Maybe you're distracting yourself and stalling by reading, thinking, and talking all about it.

Maybe it's time to stop all that?

Because doing something makes it REAL.

And real means you might fall on your face and look a little silly.

But it's nearly impossible to do something great without looking like a fool for some period of time.

That's just part of the journey.

The longer you wait...the louder that fear's gonna get.

I've got a simple solution for you.

I will grab your hand (digitally) and walk you through the first 30 days of building an online business for free.

One step at a time, so the fear never gets to make the decision for you.

It's my new 30-day challenge called The Expert OS.

I'll show you how to choose a niche, craft an offer, set up a funnel, and get moving.

You'll get free stuff, like:

- My $12M sales page template
- My 10-email launch sequence that sells
- My instructions for building a lead magnet
- All of my AI prompts for when your brain is frazzled

It's free.

Have a business in 30 days.

Start here if you're ready → https://buff.ly/arpZ2Om

P.S. This week only, sign up and get a live session with the Kajabi team before your trial ends. 

Bring your questions, your half-built funnel, whatever — we'll work through it together so you actually launch.

Imagine being 100% free to take your kids to school on a Wednesday morning.

You're not in a rush.
No need to be on Slack by 9 a.m.
Not checking your phone in the parking lot.

You just walk them in, drive home, make some coffee, and start your day.

The majority of people can't do that.

They're dropping their kids off with one eye on the clock and one on their inbox.

And they miss all that little stuff in the morning because someone else demands their time.

There's a better way to build your life and business.

It's really, really hard. 
It takes a ton of prep.
It requires incredible curiosity.
You have to be willing to fail often.

It's building your own thing.

And the truth is, you probably have something people would pay you for.

A skill. 
Some knowledge.
You know you do. 

You've probably thought about it in the shower, on your commute, or at night when you can't get to sleep.

But by tomorrow morning, you'll convince yourself it was all BS and head into work deflated.

Maybe it's time to recapture your Wednesdays? 

If you're ready to start building something with your mornings instead of giving them away, I built a free 30-day challenge called The Expert OS. 

45 minutes a day.
Before work.
After work.
Doesn't matter.

I'll personally walk you through picking an offer, building it, and getting paid.

You'll get everything you need to succeed: 

- My framework for knowing what people will pay for.

- My plug and play $12M sales page you can steal.

- My 10-email sequence that sells while you're making coffee.

- My AI prompts for the mornings you've got 30 minutes (and no energy).

It's free.

You can literally start this morning.

And 30 days from now, you'll have something that makes money whether you're at your desk or not.

Start Day 1: https://buff.ly/arpZ2Om

There's nothing worse than holding onto a terrible job because you have to.

But a lot of people are in that situation exactly. It sucks.

I can remember being there back in the mid 2000s.

$35,000 in credit card debt, living paycheck to paycheck, trying to figure out how to find a better job that would pay me a little more.

Something I actually enjoyed.

Back then, there weren't that many additional options.

But today? There are more options, at low-to-no cost, than ever before.

- Selling an eBook
- Producing digital products
- Landing a few consulting clients
- Doing some coaching on the side
- A community of people with similar interests
- Productizing anything you know or are good at

The world is literally your oyster.

It's not easy at all.
It takes time.
It takes energy.
It takes effort.

But life (and work) is infinitely better when you have options.

If you don't know how to start, try building an audience first.

I'll show you exactly how inside my free 2026 LinkedIn Growth guide.

It'll break down:

- The one posting strategy for 10K+ growth
- Why networking is the winning strategy
- How to write for massive attention
- The #1 thing I did to hit 800K+

Get it free when you join 200,000+ in my newsletter here: https://buff.ly/iKAl3na

Everyone wants to start once the fear goes away.

Newsflash: It doesn't go away.

It doesn't once you've made your first sale, or your first post, or $10,000, or $100,000.

Fear just morphs into something else during the entire journey of entrepreneurship.

In the beginning?
You're scared no one will care.

Then?
No one will buy.

Once they buy?
They won't keep buying.

On and on and on it goes for the rest of the time.

You'll literally always be worried about something, whether you like it or not.

Here's why I'm telling you this:

If fear doesn't go away, then what the hell is the point of waiting?

Start the idea before it's finished, sey sell before the product is perfect, and ship before you're confident.

All that confidence you're sitting around waiting for will finally show up the moment you decide you're sick and tired of waiting, and you just DO something.

It's like going to the gym. 
Reps, everyone.

That's how stuff gets built. 
Not with some big plan.

With motion.

If you're tired of sitting around waiting to feel ready, I built a free 30-day challenge called The Expert OS that will get you up and building a business today.

And you'll get one short action item every morning to continue.

Inside, you'll also find everything you need:

- My process for profitable niches
- My $12M sales page template
- My 10-email launch sequence that sells
- All of my AI prompts for momentum, not motivation

It's completely free.

Start today, and you'll have a business in 30 days.

Join us here: https://buff.ly/arpZ2Om

P.S. This week only, sign up and get a live session with the Kajabi team before your trial ends. 

Bring your questions, your half-built funnel, whatever — we'll work through it together so you actually launch.

Build your life first.

Build your business second.

Most people mess up and do it in reverse.

Here's what that mistake looks like in reality:

- Not paying attention to your spouse
- Not prioritizing your health and wellness
- Not being fully present with your family
- Being too tired to enjoy the money you make
- Not being able to sleep because you're stressed

I've been there and done all of that stuff. It sucks.

The reverse is a helluva lot easier:

- Sacred coffee time
- Scheduled family walks
- Always present when it matters
- Getting great sleep and feeling refreshed
- Sacrificing a little money to live a real life

Is it easy? Hell no.
Does it take time? Of course.
Will you make less money? Maybe.

But who cares??

Do you really need to spend 40+ years just trying to survive so you can finally enjoy some semblance of a normal life once you retire?

I dunno. Never sat right with me.

If you want to build something that fits around the life you actually want, I built a free 30-day challenge called The Expert OS.

I'll walk you through building one simple offer that makes money without consuming your entire calendar.

You'll also get:

- My $12M sales page template
- My 10-email launch sequence that sells 
- All of my AI prompts so you can build in hours

It's free.

You'll have a simple micro-business in 30 days.

Start here if you're ready → https://buff.ly/arpZ2Om

Smart and miserable is a bad combo.

But it's everywhere.

You've got opinions on why everyone's wrong.
You can spot a bad strategy from a mile away.
You're the smart one who knows it all...

Meanwhile:

You're burned out.
You dread Mondays.
You haven't taken a real vacation in years.

If you're so sharp, why does your life look like this?

Being smart isn't the same as being effective.

Having the right answers means nothing if your results say otherwise.

I used to be exactly like this when I was younger.

Thought I was smarter than everyone else around me.

Meanwhile I was 40 lbs overweight.
Working 70 hour weeks.
No energy.
Exhausted.

Brilliant, right?

The shift came when I stopped trusting my opinions and started trusting the outcomes.

My life was the scoreboard.
And I was losing.

So I changed.
Built something small.
Something that worked for my life.

Now I work when I please.
No employees.
No meetings.
No deadlines.

All because I got honest with myself.

If your results don't match your confidence, something's off.

Maybe it's time to build something different.

Something small. 
Something you can manage.
Something that doesn't eat your soul.

I teach 180,000+ entrepreneurs how to build that kind of online business every week in my newsletter.

Join here: https://buff.ly/gqZIz2O

(and get my free 2026 LinkedIn growth guide as a gift)

Every big leap in your life starts mid-air, with no guarantee, hoping like hell the landing's there.

That's the key to understanding life and business.

Trusting. The. Process.

Nobody buying your thing?
Trust the process.

Friends starting to look at you funny?
Trust the process.

Awake at 1 am, stressed about entrepreneurship?
Trust the process.

Most people don't quit because it isn't working. 

They quit because they can't handle feeling like it isn't working.

That feeling IS the process. 

The doubt, the silence, the "what am I even doing?" 

That's not a sign you're failing.
That's just a random Tuesday.

Every single person making a living from their expertise has had hundreds of those Tuesdays.

You don't need more ideas.
You don't need more time.

You need a process you can follow on the days you don't believe in yourself.

That's why I built The Expert OS.

A free 30-day challenge that shows you exactly how to build your business and have paying customers in one month.

I'll personally walk you through picking an offer, building it, and getting paid.

You'll get my landing page templates, email sequences, funnels, and 100 social media templates that grow your following and get attention.

All free. No catch.

You said you'd trust the process.

Well...here it is.

Start now: https://buff.ly/arpZ2Om

Female Leaders: Build+Monetize on LinkedIn | Profile Optimization | 3-Month 1:1 Brand Kick-Start! | Group training

Making you unforgettable on Linkedin. 
Speakers, non-fiction authors, and consultants; build a LinkedIn thought leader brand strategy and lead generation system to book clients, sell books and courses, and land speaking gigs.

If you’ve ever thought:

“I don’t have a clear LinkedIn strategy.”
“I don’t understand the algorithm.”
“I post, but I get crickets.”

You’re not alone. But LinkedIn rewards authority precision. Without that, you waste time shouting into the void while less qualified voices get the leads, gigs, and recognition.

Now imagine this:

Your LinkedIn profile isn’t a CV, but an opportunity-magnet, searchable on Google, trusted by AI algorithms, and magnetic to decision-makers. Every post, comment, and connection is part of a system that brings media visibility, speaking invitations, book sales, and opportunities.

What that looks like:

🔖100x the investment within 2 months
When the founder of a centre for high profile clients came to me, their LinkedIn was almost invisible. Within 2 months:

• Consistent inbound LinkedIn lead generation
• Consistent engagement and reposts
• Posts being called “Ogilvy-level” by senior ad execs

🔖 733% return on investment in 6 weeks
Mary, an Oprah-show veteran and media coach for non-fiction authors, aligned her strategy, set her LinkedIn profile as a client-magnet and refined her niche to only do the work she loves.

🔖 Impressions from 4k - 26k
Thom, a world-renowned scientist, best-selling author, and speaker, was lost with how to get speaking gigs on LinkedIn. With a LinkedIn profile optimization for authors + thought-leader content strategy we scaled his reach sixfold.

That’s the work I do with my clients. Through LinkedIn Authority Consulting Sprints, we;

→ Position you as the solution
→ Build a 24/7 lead generation system
→ Clarify your message so it resonates and converts
→ Optimize your LinkedIn profile to drive traffic
→ All supported by a dedicated hub (content calendar, analytics, lead tracker)

My approach isn’t about vanity metrics. It’s about precision personal branding: saying the right things, in the right places, with the right system supporting you, so you can scale visibility, authority, and business growth – while enjoying the process!

🎯 Test your LinkedIn authority score:
Take the 3-Minute LinkedIn Authority Quiz to see how your profile, content, and lead generation system score against 2025 best practices.

Me in a tea cup
Personality type ENFJ-A (hello, team Oprah) 
I booked a one-way ticket to Bali (and stayed)
Ryan Goz and furry animals are my happy place

Kati Harris🔹

Somewhere along the way, society decided visibility has an expiry date, especially for women. 

As if confidence peaks at 35, 
relevance fades at 45, 
and by 50 you’re meant to quietly hand over the mic.

But the data, and real life, tell a different story.

Research shows a 50-year-old founder is nearly twice as likely to build a high-growth company as a 30-year-old. 

Experience compounds. 
Networks deepen. 
Judgment sharpens. 
Pattern recognition becomes instinct.

By 2030, half of the UK workforce will be over 50. 

That’s not a niche demographic. 

That’s the backbone of the economy.

And yet women over 50 remain the least targeted group in advertising, despite controlling an estimated $15 trillion in global spending power. 

Forbes has called this group “super consumers.” 

The market hasn’t caught up with the math.

Here’s what changes in this decade:

You stop auditioning.
You stop apologising.
You stop shrinking.

In your 20s, you prove.
In your 30s, you build.
In your 40s, you balance.
In your 50s, you own.

There’s a steadiness that arrives. A clarity about what matters. A sharper instinct for where to place your energy, and where not to.

The real shift at 50 isn’t external. It’s internal. 

You realise you don’t need permission to take up space.

To every woman stepping into this decade: you are not past your prime. You are in your power.

If you’re 50 or beyond, what strength has surprised you most in this chapter?


►◅►◅►◅

Have we met?
I help you get bookings on LinkedIn.
We create your LinkedIn Identity and build your brand strategically.
No more guessing.
To find out more go here: Kati Harris, click my profile bell to see my posts🔔.

►◅►◅►◅

𝙻𝚎𝚊𝚍 𝙳𝚒𝚏𝚏𝚎𝚛𝚎𝚗𝚝 - 𝙻𝚒𝚟𝚎 𝙵𝚛𝚎𝚎.
𝙱𝚛𝚊𝚗𝚍 𝙶𝚛𝚘𝚠𝚝𝚑 𝚆𝚒𝚝𝚑 𝙺𝚊𝚝𝚒.

Kati Harris

Get Booked & Build Authority on LinkedIn™ | Linkedin Identity Builder for Consultants, Speakers & Non-Fiction Authors | 733% ROI In 6 Weeks | 🎯 Step 1 on My Profile

LinkedIn thought leader Kati Harris smiling to the camera

I once signed a client I thought would be a career highlight.
How wrong I was.

Olympian.
Ex-Nike marketer.
Ridiculously accomplished.

I told myself, “This is going to be amazing.”

It wasn’t.

The feedback was minimal.
Communication slow.
The contract ended quickly.
And the review? Brutal.

Here’s what I realised.

The more impressive someone looks on paper,
the more we project onto the relationship.

Whose been there?

We imagine momentum.
Alignment.
Energy.

But none of that is guaranteed.

Prestige doesn’t equal chemistry.
Reputation doesn’t equal readiness.
Status doesn’t equal fit.

And when it doesn’t work, it’s easy to overthink.

Was I not good enough?
Did I miss something?
Should I have seen it coming?

Maybe.

Or maybe it just wasn’t aligned.

Not every high-profile client will be your best work.

Ending doesn’t equal failure.

Sometimes the real growth is this:

Choosing fit over optics.

Learn.
Adjust.
Move forward.

$200 from a LinkedIn lurker.
$200 client became a $3,000 client.

When someone sees enough of you to trust you, they buy.

They don’t like your posts.

They don’t write encouraging comments.

They just buy.

Right out of the blue.

If they still like you and still need your help, they buy bigger.

And then they refer.

→ Sale 1: How to do it
→ Sale 2: Done with you support.
→ Referrals: They know that if they refer paying clients, they get 10%.

Are you creating enough entry points to feed your business?

I’ve been writing others’ content for over a decade. Here’s what makes words sell:

(To any audience).

Make the target audience feel seen.
Make you seen.
That’s it.

If they don’t feel understood in their current situation, they won’t trust you.

If they don’t feel you, your standards, your beliefs, your edge, then you’re invisible to them.

Most solopreneurs skip this step.

Because it requires courage.

You have to get specific.
You have to take a stance.
You have to risk not being for everyone.

And that’s uncomfortable.

But power language doesn’t come from rushing ahead.

It comes from being clear about who you are and who you’re here for.

That’s the first thing I teach when building a LinkedIn brand that converts.

If you want help defining that…

I’ve created a free Identity Worksheet.

Comment or DM me “IDENTITY” and I’ll send it over.

📸 Have you ever used a water gun filled with paint? So much fun! That was our play time on my daughter's birthday last week.

Kati Harris Linkedin brand builder in a paint room.

Your audience are your best asset. Use them.
I did last week…

I made a new freebie.

A tool i can’t live without (for linkedin).

I wanted to get some feedback, you know, make it even better.

So i asked my you lot.

I offered the freebie on some posts.

Gave some away.
Asked for feedback.
Upgraded the freebie.
Gave a few more away…

It wasn’t perfect at first.

But the best way to learn and improve fast?

It’s not by guessing.

It’s by getting feedback from the exact end users.

Next step?

To get some testimonials to add to the landing page.

Don’t wait till everything's perfect.

Test it as you build.

Spend your time on what people actually want.

Build in public, improve with feedback, and let demand shape the offer.

When did you last test something on your LinkedIn audience?

Want to see what it was? 
Let me know and I’ll send it to you!

I never use LinkedIn without it.



►◅►◅►◅

Have we met?
I help you get bookings on LinkedIn.
We create your LinkedIn Identity and build your brand strategically.
No more guessing.
To find out more go here: Kati Harris & follow my profile bell 🔔.

►◅►◅►◅
𝙻𝚎𝚊𝚍 𝙳𝚒𝚏𝚏𝚎𝚛𝚎𝚗𝚝 - 𝙻𝚒𝚟𝚎 𝙵𝚛𝚎𝚎.
𝙱𝚛𝚊𝚗𝚍 𝙶𝚛𝚘𝚠𝚝𝚑 𝚆𝚒𝚝𝚑 𝙺𝚊𝚝𝚒.

linkedin engagement tracker shots with image of author kati harris linkedin brand builder

Do you ever feel like a conveyor belt?
Constant output expected. Running full speed to keep up.

I spoke to a struggling solopreneur last week.

‘I want everyone to leave me alone’, she said. 

‘I’m exhausted’.

We spoke of boundary setting, and boundary reminding. 

Of self awareness, and self care. 

But mainly we spoke of space.

You’re not a machine or conveyor belt.

We work in seasons. Cycles.

We need space to operate at our best.

Our. Work. Needs. Space.

Some weeks are full and energising.
Some weeks are slow, and heavy. 
Demanding stillness. Rest.

Space.

Bot are necessary.

It’s in the quiet moments that seeds are planted. 

Thoughts are rearranged.

And rejuvenation happens.

When you never allow space, everything suffers.

Your relationships.
Your output.
Your energy.

Have you ever got to the point where all you want is everyone to just leave you alone?

Maybe it’s a signal.

Maybe it’s time to create space.


►◅►◅►◅

Have we met?
I help you get bookings on LinkedIn.
We create your LinkedIn Identity and build your brand strategically.
No more guessing.
To find out more go here: Kati Harris, click my profile bell to see my posts🔔.

►◅►◅►◅

𝙻𝚎𝚊𝚍 𝙳𝚒𝚏𝚏𝚎𝚛𝚎𝚗𝚝 - 𝙻𝚒𝚟𝚎 𝙵𝚛𝚎𝚎.
𝙱𝚛𝚊𝚗𝚍 𝙶𝚛𝚘𝚠𝚝𝚑 𝚆𝚒𝚝𝚑 𝙺𝚊𝚝𝚒.

Kati Harris LinkedIn brand builder on a swing looking out to a volcano

It’s been raining non stop for days. Grey, windy, and relentless.

Guess what country I’m in?

I actually like the rain .

Lord knows i was raised on it.

Theres something deeply wild and refreshing about walking dell and dale in fog and wind.

Face braced to the elements, eyes blinking in the spray.

Stripping off sodden clothes to lounge by a fire with a cup of hot wet stuff.

Rain, love or hate?

It’s been raining non stop for days. Guess where I am?



The author can see how you vote. Learn more

‘I’m lost with LinkedIn strategy’, she said.
Within 3 months: 2 X $10k bookings.

This Queen had a great offer.
A fantastic niche.
She oozed authority.

But felt lost with LinkedIn strategy.
Thankfully, she was wise enough to take action.
Action to avoid wasting her time on LinkedIn.

– So we worked 1:1.
– Weekly strategy calls.
– My comprehensive LinkedIn Course.
– And she did the work.

And within a month, she was;

– Seeing progress.
– Feeling excited by the results.
– And hungry for more.

A good job, too, because that focused work paid off.
2 X $10k bookings within 6 weeks.

All from strategic LinkedIn engagement & positioning.

❓What did you take action on recently?

►▻◅►▻◅
Want to know how this could work for you?
DM or comment ‘ACTION’ for a free walkthrough.

taplio

The Battle

Justin Welsh

Kati Harris🔹

Followers

Posts

Engagements

Likes

Performance ScoreJustin Welsh's LinkedIn Performance

Performance ScoreKati Harris🔹's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Justin Welsh

Kati Harris🔹

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Justin Welsh's LinkedIn Performance

Performance ScoreKati Harris🔹's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJustin Welsh's LinkedIn Performance